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Most Challenging Aspects of Marketing
It is predictable and expected, because ACQUISITION is the most difficult part of business as it is in selling.
Getting the right people to your website/blog is a challenge that you can win. But it rarely happens instantly.
Getting these people to then click “Add to Cart” is the second difficult element, but you can get there as well. And this too, will require time to come to fruition, as you learn what is working and what is not working in your online (in this case) business.
Your family will need to know that “just because you build it, doesn’t mean they will instantly come and spend tons of money.”
After you have begun to flow and mastered the above elements, everything else is relatively easy….relatively speaking…if the people right there in your living space are on your team.
Working in an environment of conflict, disdain, contempt and the like, is akin to having grenades thrown at you while you type and edit your work. You can do it, but it is insanely difficult.
Therefore, when you frame your proposition for support and being on the same page, make sure those living in the same space know you aren’t expecting to make your first nickel for 3 – 6 months because acquisition and conversion of visitors into long-term customers is a process that requires refinement, even for the most experienced wizards on the planet. This is true for businesses that are on and off line.
Obviously if you already have a small business, growing it is MUCH easier than starting from the foundation!
What’s strange is that you might begin to witness normal everyday people transforming before your very eyes and even though you are working instead of wasting time dinking around…they…are…becoming hostile.
Here’s how that happens and how to erase it.
How can they be feeling hostility when they say they support you … Continue…
