Brand New, Just Released!
Persuasion and Influence Legend Series - Season One

“New 11+  week course fulfills on it’s promise to give you the tools to make you a Legendary  Persuader and Influencer.”

Course begins 8/28/25

Days
Hours
Minutes
Seconds

It seems like everything has changed ….but everything?

No but it IS dramatic and you’ve already experienced a lot of it without knowing how to respond, get a point across, get to use, make the sale, get the date.
 

How is it possible that just as you have the most comprehensive set of rules and certainties in both persuasion and influence, a lot of it changes? Let’s start with two handfuls of significant changes and conclude with the dramatically significant changes in persuasion and influence. Then we’ll take another half dozen participants in the beta version of this very cool new course.

What’s changed significantly?

Obedience to Authority? – The big picture is simple. When the pandemic arrived governments essentially discovered that half of the people do what they are told without question and the other half rebel.

This matters for you because people are now significantly more polarized than they were. You need to be able to gain compliance and that might mean highlighting your authority, or, referencing it’s un-importance. People have always wanted to follow authority…that they believe in, that makes sense to them. You’ll learn how to do this in this new course.

Social Media Silence – It’s a simple fact. All is not equal here.  The fly by night gurus are telling you that they have a solution for you in social media. 

They are clueless.

 There is no absolute template for actions and behavior in social media. 

If you follow what “they” are doing you’re almost certain to get no result. One quick example of dozens.  If you are a man, you should know that dogs get clicked on more than you. A photo without a human in it gets clicked more than you do. A woman gets three times the clicks as you. Clicks aren’t everything but people live for them. Should you? 

What is your Absolute Desired Outcome (ADO) in social media? You’ll find out, and how to turn fewer or more clicks into your ADO.

Manipulation – For better and worse since the lock downs began you’ve been impacted by manipulation. This is true for your future clients and customers, friends and relationships. You have some decisions to make here. You’ll find out all of them.

Magnetic Familiarity– Never has the characteristic of familiarity been more important in influence. But how do you connect as an unfamiliar person or company with someone who already has that familiarity with another person, plan or business.

You better know the answer.

Controlling their DislikeYou might fall in the shadow of those they dislike. This is obviously a must eliminate. Find out how.

Persuasive Storytelling – There’s more being written about it. I’ve got 16 books on the shelf that I’ve read on this subject. About half (7) of the books had some valid story telling tips. 3 had valid big picture strategies. 2 had structural creation tech that is valid. None had all the critical aspects. Now you will have these and the aspects that are simply discussed in NONE of the book lit in story.

Perception and Priming – The REAL reasons people say “no” to you is a lot more mysterious than you’ve been told. If YOU don’t take a LOT more control of environmental factors and what people are seeing and hearing while talking with you, you are not at disadvantage…You have LOST. You’ll get the entire scoop here and how to beat this new overwhelming problem.

Identity Magnitude – As each season passes, the significance of needing to understand their identity, as THEY PERCEIVE IT is critical. If you can’t tell someone about them, and be correct, you can’t get “yes.”

Those Unwilling to Change This simple trait is at an all time high. Because they know everything and speak with authority on every subject in their mind, seems impossible to overcome. You can, if you have the solutions.

Big Ask – In my early work I said, “ask until” and it’s still technically accurate, but you don’t get as many opportunities at asking as you did 20…or even 4 years ago. Here’s what you must do.

Mind Reading 3.1 – For over two decades I’ve shared with you mind reading tech. It was useful then, now I’ve expanded the lexicon of knowing what they are thinking before they even see you to after you leave. You’ll need to be elegant in this vector.

There are dozens of other factors in the course that are new or have changed.

Some changes in persuasion, influence, even simple communication has changed dramatically. It begins with something that hasn’t happened in the last 100 years.

People’s personalities have changed, significantly. Usually these changes take place over decades, but not now.  Most people have personality shifts and that sometimes surprises people, but they see it in others and they don’t know how to talk to people any more. More complicated for people who can communicate, is understanding how and who people identify themselves with. How can you resonate with them?

Rejection is not just “No!” anymore. That was easy compared to being ghosted and not having any feedback at all on what happened!  You were told YES and then in 24 hours it turned into NO.

Reassurance: You may feel the need more and more. One thing is certain, almost everyone needs reassurance as no time in the last century. It’s not just that people aren’t communicating, or communicating well, it’s that they aren’t being reassured.

Unfortunately people don’t know how to reassure people in real life or online in their phone.

Resentment:  Resentment is the foundation of great movies, fantastic books, and the reason people say goodbye to people and companies. And no one is really understanding how to navigate resentment.  Resentment has been around since the creation of this planet. But it’s at all time highs in 2024. If you can solve the resentment you can gain compliance and get to action.

Maximum Reactance and Maximum Resistance:  Not only do people fear losing freedom of choice in their decisions, they also don’t want to hear even sensible, logical  thinking or ideas.  These two factors of how persuasion has seismically shifted, have led the shift.

That’s  a handful of the massive shifts that have happened and research shows people are not returning to their old ways, they have their shifts or totally new fears, concerns, worries, pain, and on and on. You’ll find out how to break through these barriers.

Your Job is going to be able cause people to see what you see,  as you understand what their perception are and you need to know this before you or your message arrives.

And this of course is just the beginning.

 

Two examples of about a dozen:

Perhaps this collective designation is a good metaphor of the shift in the world.

Would you ever have dreamed you would see this code?

LGBTQQIP2SA:

Looks like a password with a special character.

About 30% of Gen Z adults identify as being L… in the U.S. Willing to capture them as clients (customers) or are you willing to settle for 30% less income?

Over all “generational” designations, (baby boomers, Gen X, Millennial…) almost 5% of men and 9% of women identify with being L…

And this is simply ONE metaphor for all of the different changes.

I want to help you understand how to influence people but if you don’t know what people’s self perceived identity is, you can’t even get to the starting point of the race.

Millennials were born from about 1981 – 1996. Gen Z meanwhile were born from about 1996-2010.

Gen Alpha? 2011 – 2024.

In just a few  paragraphs we’ve identified a big problem people who want to persuade have.

There are lots of other designations that people use to identify themselves or others.

One of the more curious is “woke.”

And these are just a few of the enormous shifts in thinking that are going on in the world but sometimes only in the U.S.

For example the number of people taking their own lives in the U.S. is up dramatically over the last 5 years. In every other nation? It’s down dramatically. 

All of these new distinctions and ideologies have made it so you can easily communicate with someone who thinks just like you do, but if YOU talk long enough you find out that your emotions will be triggered even intra-family.

Persuasion and influence is obviously not really about “influencers” as there aren’t that many people whose celebrity status or beauty is enough to make a massive impact on people’s decisions in life. Far more significant are the people who would not be labeled influencers, who I will call Persuaders and return to my original designation Master Persuader.

The master persuader knows that persuasion begins in  understanding the other person. You get on their landscape.  (I’m sure you’re already familiar with this term so I’ll forego the landscape tek.)

You learn what matters to them and then bring them to your landscape.

It’s the same formula as the best movies use.

The landscapes have changed and I’m going to walk you through all of them in the Legend Series. 

There are completely different strategies and tactics for persuading conservatives in contrast to liberals. It’s not the politics that makes them conservative or liberal. It’s their worldview that makes them politically conservative or liberal. The spectrum is broad and critically important in 2024.

On average, people buy and say yes to people they like. You’ll see that you can be likeable to people who don’t agree with your world view. Getting people to like you is of course just one step, but it’s important and it’s easier than you might think.

You’ll be able to take full advantage of everything you discover in this user friendly online course and apply it immediately.

 EVERYTHING translates from business to personal and vice versa.And you are going to learn how to make a LOT more sales by seeing fewer people with NO extra work, and in fact, you will reduce the total time it takes you to communicate your message so much it will probably scare you.

In fact everything in this course is about what I always wanted in an online experience with you.

•    Lots of content.
•    Lots of applications.
•    Lots of certainty.
•    Lots of new material.

What else? OK….

Do you know how your customer really sees you? Do you truly know your customer? The answers to these questions are vital to your success!

The NEW Identity in Persuasion

Both Yours & Your Clients!

The field of influence and it’s sub-field of persuasion continue to grow with fresh research from the best minds on the planet.

More books about persuasion were published in the last three years than in recorded history to date.

Almost all of these books were rehash of Cialdini, Carnegie, and myself. There wasn’t really anything new. But the persuasion research?

….well that is a different story. I had a “field day” this year stacking just shy of 5 1/2  FEET of research. I’ve synthesized this with results from dozens of real world applications.

Here’s some of what I’ve distilled from current research that you can put into immediate use:

We learned a lot about the relationship of how people “feel about products, services and people” and the mental shortcuts they use to buy.

The first cluster of material I developed was about how people connect with YOU when they buy from you.

So, Who Is Your Customer, Anyway?

•    What do they think?
•    How do they feel?
•    Does it matter?
•    When?
•    So what? Can that be used for ANYTHING?
Turns out it can….

Identity in Persuasion

It’s in a cluster I call IDENTITY. Identity research could fill 12 hours all by itself, but that would have left too much excluded that I wanted you to have NOW.

So, I put together the core concepts of IDENTIFICATION and IDENTITY and how YOU can utilize this cluster of information in influencing others.

One example would be something like, “If you know someone is a Republican who is going to vote for Trump in the election, how does that help me predict what they will think, buy, and feel about it all today when I ask them to buy from me?” Obviously we all identify with SOME other people.

I am going to show you how to cause people to SEE YOU through those filters that YOU PUT IN PLACE. Those filters will completely change their perceptions of you, your work and whether they will hire you or not. For years people have used the word filters….

How would you like to know what that REALLY MEANS?

How would you like to understand what you get from a filter?!

Identification and Identity are profound areas of influence research that are now coming to the surface. It’s nothing short of fascinating and of course no one knows about it yet.

Influencing the Long Tail

Finding the meeting point in the world between you and the universe of people who would LOVE to do business with you, is the subject of one of the more valuable aspects of this course.

Legend Point: YOU are THE answer for a group of people out there.

I show you how to project the image and self that you need to project to draw that group to you.

It was a lot of fun to synthesize the work that’s been done in this area and make it pretty simple to understand and just as easy to make real for you.

Persuasion’s Best Kept Secret

I’ve briefly touched on MVD.

MVD is short for Most Valued Dimension.

No one (no one) had ever reported this phenomenon to the public except… me.

So for most people, it was so unusual that it went right over their heads! But, two dozen people wrote this year and asked a ton of questions about how to calculate the MVD for themselves.

This is an incredibly potent persuasion tool that is waiting for people to learn. This is NOT easy and it is NOT simple.

I have made it approachable.

If you really want to know WHY people pick YOU and YOUR PRODUCT, this is the answer. 

Once you know WHY people pick YOU, it is a lot easier to project those FEATURES (NOT BENEFITS) to the public.

Once again, if I could say that this course was worth the price of admission…..but I won’t. 

I’ll wait for YOU to tell ME.

How do Mind Readers Know What You’re Thinking?

I’ve been adding to this fascinating aspect of persuasion for years. I give you about half of what I can and then make easily applicable.

The other thing people constantly ask is how I read their minds so easily.

OK.
It’s here. Week 4.

The Mind Reading material is *definitely* worth the price of admission, no maybe’s about it.

It’s excellent.

Yes. I show you what to do, what to say, and how!

Enough said….you’ll see.

 The Ultimate Power Factor

in Persuasion

You learn  in detail the two most important factors in persuasion, bar none. In detail that I’ve never given this subject, you will gain an awakening awareness to these two core concepts of behavior and the keys to control of behavior.

Fewer people ask for “recent research” unless we count “what’s new in persuasion,” and then that is what the next element is about.

Current Research Gives You a 3:1 Edge

Current research in persuasion is voluminous and throughout the course, I cover a LOT of stuff quite quickly almost always with examples and specifics for YOU. New research is always intoxicating because it is stuff no one knows about yet…because it is new.

And I love new stuff…

Eminently useful immediately.

You will like. You will put into use immediately.

A Complete Guide to Analyzing Your Customer

For the first time ever, I show you how to analyze your customer. The questions you want to ask YOURSELF about YOUR CUSTOMER (or the girl or whoever) and then I show you how to utilize that analysis to cause people to “change their minds” (and yes, their behavior).

Once again, cutting-edge research merges with real world applications and makes you the master. (Well, maybe not after listening just once…but, drill this stuff into your brain a few times, and you will do very well, indeed.)

This course is not only cool, it’s approachable, it’s exciting, it’s intense.

Because as you come to understand the mind of the other person; you’ll also be learning :

•    How to create the “gotta have it” feeling in consumers
•    How to melt away all the NEW aspects of sales resistance and reactance
•    How to tap into the “primal” buying emotions
•    How to literally eliminate the need for rapport and go to instant trust

•    How to ’cause’ consumers to obey your hidden ‘sales push’
•    How to infuse “proof power” into your sales letters
•    How to arouse your prospect’s inner buying drives
•    How to influence your prospect’s mind to trust you
•    How to bypass your prospect’s (or anyone’s) conscious mind

In a nutshell, you’ll learn how to create influential messages that hold customers captive from the first words you say to the signing of the digital check.

That’s not all, you’ll also discover how to:

•    Cause Them to see YOU as part of THEIR IDENTITY
•    Combine Two Key Drivers that Will Cause Compulsion to Comply
•    Form Questions that Will Cause Compliance When Asked
•    Never Have That “Phoney Feeling” Inside Again…and Instantly Watch Your Income Increase
•    Use the Power of the Invisibility Intensifier
•    Take Advantage of Kevin’s Full Christmas Tree Technique
•    Optimize the Use of Their Feeling of Fear

AND…

•    Determine Which of the Five Basic Fears to Utilize in Your Presentation or Copy
•    Adopt Key Characteristics of God that Make You More Persuasive (even if you are Agnostic!)
•    Use Features instead of Benefits to Close The Deal
•    Send The Energy of Being THE Problem Solver to Those You Influence

•    Modify Old Sales Strategies to Become Influential Again
•    Be THE Person That Imbues Them With Good Feelings…They Won’t Want You to Leave!

Link Good Feelings with Buying Now

PLUS…
Generate Connection and Loyalty Triggers that yield stronger connection, so patients, clients, customers, friends, employees, contractors, loves, don’t simply walk away with no sense of connection or responsibility to anyone but themselves.

* Take Advantage of The Impulse to Instant Gratification With You, Your Product and Service

Building Trust & Credibility (make it look easy)

Building Trust and Credibility is one of the most difficult things for ANYONE to do. I’ve put together some very EASY methods for you to accelerate the process to almost instantaneous.

BUT please do note, that getting trust and credibility immediately does have a danger. If you don’t deliver, you will lose. If you can deliver, you will be have a bonded relationship forever. This alone is worth far more than the tiny investment in Triggering Compliance in the Persuasion Sequence

I’ll show you how to do it…don’t abuse it…

One tactic is The Power of Impulse Activation. In most cases it moves the person past skepticism and criticality….almost instantly.

I’m going to compare messages verbally and in text for you. I’m going to show you what works and what doesn’t verbally, and in writing.

Nuances make HUGE differences.

Do You Know How to Influence Non-Verbally?

I watch people use the right tone of voice and great body language and get a “no” because they blew it with words.

Even more often I observe people saying the right words but completely screwing up because their tonality and pitch of voice offend the other person.

Learn how to do it correctly…

And I’ll show you how to do things that everyone else told you not to.

•    I’ll show you HOW and WHEN to use LOGIC in the buying sequence.
•    I’ll show you WHEN to be politically correct and when not to.
•    I’ll show YOU how to INFLUENCE WOMEN (in-depth, like I’ve never done before!)

Triggering Compliance in the Persuasion Sequence is UTTERLY UNIQUE in persuasion and selling.

Influencing Men vs. Women, Conservatives vs. Liberal, People who Get things Done vs. Those that are Lazy. What’s the Difference?

Because, for the first time, you will find out EXACTLY how to influence women.  (Whether you are a man or a woman doesn’t matter. What matters is how you will use what you discover here!)

Women react and respond VERY DIFFERENTLY than men to influence attempts.

The chances are very good that your business is HEAVILY WEIGHTED with either 80% male or 80% female clients and customers.

I’m going to show you how to gain compliance from the women you’ve been missing out on.

I’ll give you THE EXACT WORDS (necessary in this case)  that are REQUIRED to influence and sell women.

I will show you the PRECISE ATTITUDE that is REQUIRED to market effectively to women.

Get your ticket to Persuasion and Influence: The Legend’s Course, Season One!

It begins now. 

 

You are now in a very new world.

Perhaps this collective designation is a good metaphor of the shift in the world.

 The Persuasion and Influence Legend Online Course begins now…

 

You need to make legendary progress  and SOON,  or the price to pay is dramatic.

Stop thinking about how you THINK things should be. 

 You and I don’t control how things will be, EXCEPT as they relate to YOU.

So you go out to the gas station to get gas and 20 people look at you.

How many look at you TWICE?

ZERO?

If you talk to someone and think the person is a possible hire or a possible date, do you even have ANY clue as to what you’d say?

Look, the world CHANGED. Any similarity between 2024 and 2014 is purely coincidental.

I’ve easily put 1500 hours of time into creating this course.

(Don’t feel sorry for me, it was a blast.)

During part of the course you can sit with me in home, my studio, the bar in my home, join me in live events.
 
I started with a list of what I wanted you to have, and it is now ready for you.
Not social distancing from those who died over 150 years ago…Catacombs, far under street level in Paris. January 2020

Now it’s time to look at the best, while you see what is new! It’s finally here. The first season of Persuasion and Influence: The Legendary Course: Season One

 

 

“Yes!  register me Right now with Monthly Installments!”

The Persuasion and Influence Legend Online Course

                                                                beginning August 28, 2025.
                                                       I understand my deposit is 297.26 today 
                                             then six additional monthly installments of  297.26.

 

Charismatic Communication in 2024

“New 11 week course fulfills on it’s promise to make you a Charismatic Communicator.”

Course begins 5/17/24

Days
Hours
Minutes
Seconds
Kevin Hogan Persuasion Influence Expert

Charisma is not what you look like but how another person gravitates or NOT, to you.

If people keep their “eyes glued” to your communication’s message, you both win. If not? You both lose. Simple.

Because over half of your communication with others is now online, you have a seriously big challenge. No one has really shown you ANYTHING about being seen as brilliant, sparkling, smart as hell, attractive…when you are Face to Face or appear on video.

Your only meaningful choice is to connect and ignite real love, compassion, anger, passion in others or you are useless.

It’s time to bring out your most engaging you…into the most difficult of mediums to win…video, web and face to face in a very rapidly changing world.

Charisma says, “ya’ got me. Now don’t let me go because I’ll stay until…”

I know you’re thinking, “yeah but Kev, I’ve never been that person.”

Wrong.

No one showed you HOW to be that person. Grade A, #1 Fact.

The sales team/audience member/lover of the charismatic person simply doesn’t want the time to end. They want to stay with you in the moment until..

Part of my job here is giving you the step by step’s to be certain you will never disappoint in person, at the meeting, in front of a room,  a Zoom or GoTo Meeting, on You Tube. You will never look like you are #2 in a webinar, never fail to grab your listener on you tube.

You’re about to take a quantum leap to engaging communication. 10 weeks (now 11 weeks) over 3 months of absolutely laser beam advice and consulting.  Focus of this 30+++ hour mostly video course, largely brand new and  is designed and laid out for you to be brilliant in recorded and live video.  It’s also rife with applications (all given) for “the real world.”

Who needs charisma in 2024?

People who must or want to interact with others in any context face to face or on video.

Charismatic communication (picking some typical reactions) causes others to feel comfortablegenerates a little spark of emotional electricityreassures the certainty that you are credible and that you don’t resort to ancient methods of engaging new friends, clients and customers. Whether live or on on video, this video, helps you understand precisely how to do this in a video webinar context though it will be helpful in face to face communication as well.

Here’s a too short 4:32 clip from a 2.5 hour video webinar I did with Hing Nikolay, who was in Indonesia while I was safely tucked away here in Minnesota. Watch and see if it meets the criteria above. This is NOT part of the course or promotional in nature. It is an EXAMPLE of ONE way you will learn to communicate on video in this course. (Webjam Webinar in this case)

[ed. note]  Throughout this course Kevin is sharing new charismatic communication strategies in business and personal life for face to face real life, as well as video results.

In this clip Kevin talks with a live audience on Zoom. Imagine YOU are Kevin sharing this content. This is real life, no green screen, no fancy tech. Not even a web cam! It’s precisely one choice for how you will look from now on, when you are being interviewed on a Zoom call. It could also be a presentation choice of how to speak to a group, team, friends and family. It IS one and in the course I show you the various decisions and then choices you will make in specifically WHAT and HOW to do this and 20 times more.]

This specific clip is a good example of what you can expect from international connections online once you’ve mastered charismatic communication.

Did the clip allow you to see how you feel as far as your comfort and give you a glimpse of what the charismatic communicator does to transfer feelings of credibility, knowledge, certainty and most importantly, keep the listener (in this case our Indonesian group of 200) LISTENING and taking notes?

Now you have a sample of a result of 40 hours of video that are in this “interactive course.” In Air Quotes because you will take notes. Lots of them. You will email questions to Kevin when you have them and Kevin will get back to you typically within 1 day.

In other words, we know this specific moment was highly viewed and generated great questions. People were happy with the experience and loved this moment and the guy in the red and black shirt.

Now, logistics aside for the moment…

Does Kevin really believe that ANYONE can make a living online any more with that Coffee Table Business at home?

 

When people look at you they get a feeling, a sense of who you are. Quite often they are right. Other times not so much.

What is certain is that they are certain of their opinion of you, just by looking, seeing you on video or briefly talking with you.

With the majority now back in the office, those real world skills of connection and relationship are more important than ever.

That said, video communication is not going to stop. It has an important place in personal and business life. Life in the phone is not the same as the real world.

Now be honest. Think about the last few conference, video conferences or events you’ve experienced. How was the PRESENTER? How about the people that the presenter asked to lead the meeting or take the stage?

EVEN THE PRESENTER, THE MANAGER, THE CEO were…not so amazing.

People are awkward in real life and terrible on video. Perhaps 3% of people on Zoom/Skype/What’s App/A professional Webinar…. can truly hold curious attention for more than a minute or two. OK, so why so bad?

Generally intelligent people come across as dull, unaware, ill prepared, boring and flat. And you’ve seen it watching others and even your Self.
 

1) No one taught them how to COMMUNICATE on video or in real life.

2) No one showed them multiple effective and different ways to LOOK in real life and on video.

3) No one has trained them to generate fascination in real life or on video?

4) No one has trained them to trigger FEELINGS OF APPRECIATION in the meeting.

5) No one has showed you how to gain respect quickly, live, streaming or on recorded video.

6) No one has driven you hard enough to become one of the 3% so you actually will have long term predictable success on video (in person, live OR recorded)

7) No one showed you how to be a VIEWER of someone else’s Zoom or similar video. In other words. You suck as an audience member and the manager/trainer/teacher sees you and does NOT like you. They probably don’t hate you, but… they are getting NO VIBE from you.

8) And how do you create those in person and video messages (like training videos or webinars) that anyone would want to watch past 3 minutes. You’ve seen dozens and yes, they really are terrible. You have idiots who have no content with great technology which is a hot way to give people nothing.

 

Look, remember that fun pandemic experience we had a couple of years ago?! 

I was on numerous calls with companies this year where I would have spoken in person 4 years ago. There are a lot of leaders that are really trying out there. But there WAS NO INSTRUCTION on how to do business on video (aside from what we’ve put out there).

This is HALF of the world you live in.

People had never been so out of touch, so unable to persuade, to excite, to fascinate, to generate even a spark of interest. One thing is certain: It’s all fixable.

Charisma is a survival and  better life skill going into the next five years.

This is no time for ego but logic and rational thinking.

You are ready or you will be in 17 minutes,  to exude charisma in ANY situation. The flexible win. The few people with the largest number of adaptive behaviors survive. Those with charisma skyrocket because it is a chaotic time and NOTHING drives people to the CHARISMATIC like CHAOS and BOREDOM.

Even with pumpkins…

Charisma is not what you look like but how your viewer gravitates or NOT, to you.

If people keep their “eyes glued” to your communication’s message, you both win. If not? You both lose. Simple.

Because over half of your communication with others is now online, you have a seriously big challenge. No one has taught you ANYTHING about being seen as brilliant, sparkling, smart as hell, attractive…when you appear on video.

You have to connect and ignite real love, compassion, anger, passion in others or you are useless.

Work for a company and no one seems to “get you”?

It’s an important question because without charisma, people can become obsolete quickly. You want and need what not enough people have and that is your ability to cause people to CRAVE YOU.

There are two important elements of communication I’ve been working to build THIS course right for you, for just about 4 years. As I looked at non-entertainers, who are charismatic, you come to a startling conclusion. The sample size is  small and there were only about 7 elements of connection and communication that stood out.  The two most important skills are the ability to know when to ask/or not, why to ask, how to ask/or not, where to ask/or not… questions.  And secondly but with far much greater memorable importance is stories. They are the core of charismatic communication.

The right questions spoken in an effective way, and knowing when to not ask, are how you discover information, opinions and ideas.

But what you never thought of is that questions are REALLY how you train specific beliefs, ideas and attitudes.

If you’ve heard someone tell you that content is king… well… the content that is KING is in the listener, the viewer… in THEIR MIND.

That’s why I have put together not just a “list of questions,” but QUESTIONS that change minds, shift perception, alter frames, CREATE criteria. And obviously the more important elements of HOW to ask, WHEN to ask, WHERE to ask, with what tones of voice and cadence to ask.

Now I have a question for you.

Do you really believe TRUE CRITERIA for things people do EXISTS?

Answer? It’s rather disappointing to hear but obviously not after believing yes for years. I know the feeling. 

Don’t feel slighted. About 75% of trainers were never shown how to train effectively. It’s embarrassing.

People don’t have criteria for virtually anything.

People are walking around in their house, eyes glued to their phone, and waiting for someone to tell them what to do.

Don’t believe it?

Ask someone to send you their criteria that existed BEFORE TODAY  for searching for that new job or starting new business related project in 2024.

Ask anyone their criteria for a spouse whether they are single or married.

Drop me a note with that and their criteria that existed BEFORE today for getting a new house, investment or automobile.

The charismatic person has rules on dealing with people. Show me your rules, or those of others and you have a foundation to change a person’s life forever.  You only get to THIS point if you have that charismatic ability to cause people to trust, believe, have certainty in YOU.

By now you have figured it out that humans have no clue why they do something, decide or choose. They “just decided to,” because they have no other way to describe that impulse. The same feeling you get around a charismatic person, triggers you to a very positive feeling, even a dream you’ve always had.

Kevin Hogan Influence Expert
Kevin in Italy

 I could give you the 21 questions you want to know and master asking, RIGHT HERE in text and even this pile of gold nuggets is all but useless without those questions being integrated with all the other aspects of brilliance in communication. 

Instead you learn what is in the course so you can train people you are responsible to and for, to use criteria that you need them to use. It’s a skill.

It needs to be practiced. You’ve got to get reeeeaaaalllly good at this process or you are going to fall deep into the bottom 97% of communicators.

You are now in The Advanced Era of New Age of Communication. Yeah The Age was born around 1950, it grew up and graduated from high school in 2000 and just got it’s bachelors in 2024.

But no one went to school for Charisma in the Age of Communication.  You already know that 85% of people are inadequate communicators IN PERSON. What about on video (live or recorded)?

It’s horrible.

Video just makes people worse communicators because they haven’t been shown, and aren’t going to try, to become brilliant on video. That gives you the advantage. No one else is even TRYING!

People have no idea how to have a DATE ON VIDEO.

It’s been around for over a decade and there isn’t a basic template, until this course.

I mean a ROMANTIC date that people remember FOREVER.  

An experience that they will tell others about forever. Because no one else took the time to develop the strategies and techniques to make online dating WORK for them in the Age of Communication. Instead they learned to make a “profile” and send an email.

In the Charismatic Communicator Course we fix that. 

And as the context grows you can bet we’ll grow the options and content in the future for you, but for the moment you are getting what we know with ABSOLUTELY APPLICABLE step by step technique so you come across as not just a “maybe” but a “YES!”

Then what?

How do you get the girl or guy to go out on an IN PERSON date with you in 2024?

Things have really changed. They’ve gotten more difficult for most people.

 

You need to make “it” work, and SOON,  in the new world or you RAPIDLY fade into a black hole.

Wroclaw, Poland late autumn 2019

Stop thinking about how you THINK things should be. That’s madness. You and I don’t control how things will be, EXCEPT as they relate to YOU.

So you go out to the gas station to get gas and 20 people look at you.

How many look at you TWICE?

ZERO?

If you talk to someone and think the person is a possible hire or a possible date, do you even have ANY clue as to what you’d say?

Look, the world CHANGED. Any similarity between 2024 and 2014 is purely coincidental.

This all means that stories become part of the communicating with charisma equation.

I get on a lot of these conference calls, typically as a presenter, but sometimes as a viewer. Yep, I recently “attended” ANOTHER really fascinating, online, international biblical archaeology conference. I’m fascinated by the topic and I love READING these folks who presented on Zoom.

Once again…EVERY SINGLE SCHOLAR I HEARD WAS TERRIBLE.

Because those speakers ability to communicate a message that was once communicated in live workshops and brilliant textbooks, the lack of skill in presenting on recorded video and live video means they can’t simply give data point after data point. IT DOES NOT WORK in 2024.

MOST fields and niches in businesses are simply going to die because people suck at communication. It begins with charisma. That means YOU MUST HAVE THAT *WOW* about you.

Sure if you are hot and look great on Tik Tok, well good for you. You got those 100K likes on that video, I’m thrilled for you.

The reality is you really don’t want or need 100K likes!

Why?

Because you can’t hire 100,000 people or do business with 100,000 people or be in a relationship with 100,000 people.

All you really want and need in life is to have a good connection with 10 or 20 or 30 or 100 or maybe 200 people for pretty much anything.

And again, no one has every shared this with you. Your ability to communicate charismatically doesn’t need to mean that you’ll have a million texts or a million video chats, or a million dinner dates, unless you really want and need that. And if it did that would be related to other courses we do in addition to capturing all you need to know about your ability to connect and master.

If you’re thinking of your presence in a larger business context, certainly you can do that with what you learn here. But even that is still a connection at a time, a relationship at a time.

So STOP worrying and begin the process I walk you through in detail in this course.

I’m going to have YOU, get good at this: You need people to stop and listen to you, like you watch that one hot girl on Tik Tok pitch her car insurance, jewelry, clothes, food, shoes or landscaping service.

I don’t look like that “influencer” so I have to be an influencer that relies on ME. I have to rely on my ability to give you a LOT that you NEED and WANT and your training from me to USE THAT in every day life.

I wrote a book called, Irresistible Attraction. It touched on charisma.

…in 2024 we can’t “touch on” charisma.

In 2024 you must BE CHARISMATIC.

We live it or we are finished.

Not social distancing from those who died over 150 years ago…Catacombs, far under street level in Paris. January 2020

As no other time in the past, people must see you as unique and comfortable in every context you are given to work in. Face to Face, or on Zoom, webinars, video casts. All of it.

People need to see you as THE PERSON who they want to connect with BECAUSE YOU KNOW HOW to have an ONLINE DATE.

They want to TALK to you because THEY FEEL LIKE YOU ARE FASCINATED by them.

Read that again. No one has ever said that to you.

It’s 2024.

I hope you take lots of business courses, marketing courses, dating courses, continuing ed credits, you name it…

this year. Heaven knows you’ll have LOTS of spare time to do it IF you don’t learn how to communicate in a way that separates YOU from EVERYONE else.

I’ve put together the most comprehensive course there is on the planet.  Period.

The course is 10 weeks in duration. It is NOT EASY because it requires YOU to make shifts in how you frame, question, use story, captivate and take advantage of all of the disadvantages we have in 2024.

Story?! You’ve read about how to tell a story. Shoot you must have taken my 10 week online courses like the  Professional Speaker Course, Wealth Accumulation Course or Success Course if you are in business. But how many stories do you have CATALOGUED that you can tell at the trigger words.

Here are a few stories that come to mind from the 177 (personal) stories I’ve logged as effective…

San Diego, Summer 2019

Here’s a super quick example of a list you pop onto  3×5 card and stick it in your pocket in case you get stuck. Everyone of these stories stops people from eating and holds the listener until I’m done.

Next time you see me live, ask me to show you my “List of 10.” It’s in the left hand pocket of my suit and is there if I ever need a 10* story to grab my audience. (I’ve used it one time in my life. Thank god it was there!)

Boy Scouts bring food.

Little Girl in Wheel Chair.

First social security wages? Age 12

3 Things a Day.

247 rejections.

Clinton.

Election Prediction.

Gold Shout to Buy

Snowstorm that Triggered Career and Millions

Maserati

Idiot in the Target Parking Lot

Hollywood Calling

Each of those words or phrases is part of a catalog of nearly 200 best stories based on responses, not how cute I think it is.

More importantly…

You will learn and MASTER,  YOUR 30 most electrifying stories. I’ve never taught more than 6 in a course. Here you have the template, a sample and a directive. You will have YOUR own catalog in weeks!

If you can’t tell a story AND WISELY pursue a person’s loves and likes, you can have anything and anyone you want.

And what about questions?

Any idiot can ask a question and believe the dictum of “there are no stupid questions.”

That of course is blatantly ridiculous. Most questions are ill considered and often hurtful to yourself and others.

You go on a date and ask a bunch of questions and you don’t ever go on a date again. You ask questions on the SECOND date UNLESS your questions are SPECIFICALLY DESIGNED to place your date at the top of the competition in some way.

Business is different. Here you ask questions on the first meeting. It’s one of the few context differences between business and personal experiences.

And you will have learned how to be charismatic, that very rare person most people will meet a few times and yet will never have dinner with. That is the way charisma works in real life.

I’ll give you the 21 most important questions you will REGULARLY USE IN YOUR LIFE and you will LEARN THEM, because if you don’t people will look at you and see your face as one of the millions of other faces they see every single day.

If you are slated to already make your million in 2024, well hey, carry on.

Here’s the truth.

EVERYTHING has changed.

Videocast prep in Deb Cole’s place in L.A., Summer 2019

And meanwhile if you are going to believe that Facebook, Google and Amazon are immune to CHANGE, just save this little note and look at it at the end of 2024.

Oh they are good at communicating. But they neglected two really important pieces of LONG term success. I’ll explain that in the course too so you don’t fall prey to arrogance.

11 weeks…  AND you have access to me by email ever day. NOT some lackey who got hired to talk to you as if they knew what they were talking about.

No, you can drop me a note and ask a question, including APPLICATIONS of ANYTHING that might not be absolutely evident.

Shopping Mall in Wroclaw, Poland; Autumn 2019

I’m on the floor of the most elite shopping mall in Poland. That’s the picture above.

Now stop.

“How can Kev possibly feel OK down there where the 2 year olds are?!?!?!”

Now you get it!

The short story on “how do you price a freaking 40 hour course that is ALL about YOU  …is that it’s not easy.

In Summer 2024, Charismatic Communication is discounted to 1995.00 and I’m thrilled.

It’s as simple as that.

Register today. And yes, we do reserve the right to reject any application from anyone for any reason. And as you know we do.

It’s new, it’s fresh, it’s here. The course is 10 weeks and you have full access to Kevin during the course. Tuition is $1995, discounted from $2995. And if you prefer installments you can do $195 today and then $195 each month next year!

Apply now for $1995

OR

Apply now with the 11 installments plan of $195

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Coffee with
Kevin Hogan

persuasion newsletter

Coffee with Kevin Hogan, delivered Monday.

Dr. Hogan’s blog & newsletter are both 

…free forever.

You get the very latest and most important findings in human behavior, relationships, wealth building, outcome acquisition, nonverbal communication, mind control, covert hypnosis, selling, and marketing.

You’ll also get his book Mind Access, as his gift to you.

“Subscribe Now” and confirm it today by email the minute after you subscribe!

Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan

Costco

Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words

Cosmopolitan

Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

What People Say

“Want to influence others? Want to persuade others? Want to sell others? Then Science of Influence is not just an option – it’s a landmark breakthrough of information you can use the minute you read it.”
"As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success, and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor, and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission."

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

Subscribe to Coffee with Kevin Hogan today!

You can always write us at
drkevinhogan@gmail.com or kevin@kevinhogan.com

Pay attention to your spam/junk/trash folders, shoot maybe the neighbors!

 Coffee Bonuses

And as a bonus for joining, Kevin will give you two hefty eBooks: Mind Access and Overcoming Rejection.

Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

The tips you receive in Coffee with Kevin Hogan will help you in your relationships and in your business. The fun stuff, well is just fun. Subscribe now and see for yourself.

Subscribe to the weekly e-zine, Coffee with Kevin Hogan and you will be first to find out the latest in persuasion, influence, body language, personal development, sales and marketing.

We respect your email privacy

It’s worth being patient for this page to load completely. Apparently the subscription form is ABOVE this text!

Network 3000 Publishing (952) 465-7525 | 952 443 5049