Persuasion & Influence Articles
Metaprograms: Inside the Mind of Your Client – Legendary
The Conservative vs. Liberal Metaprogram: The Final Answer to the biggest influence button for the rest of the decade.
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False Memory Changes How You Influence
Memory Research Shows Us How to Persuade I was one of four math whiz kids growing up on the north side of Chicago. We competed
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How the Best Negotiators Win: The Aligned Negotiation with Kevin Hogan
A Winning Negotiation is Your Desired Outcome Can you get hot in an aligned or cooperative negotiation? Of course. It would be hard to imagine
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Persuasion…How to Change Minds is Changing – Kevin Hogan
Persuasion and Compliance in 2022 Not long ago, The NYT uncovered the fact that various governments are giving bucket loads of money to research institutions
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How Can I be More Credible?
I want to give you the first 14 questions you must answer about yourself in order to build yourself into a person of influence. Neglecting
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Resistance to Persuasion. Overcoming their Fear of Your Manipulation. 10 Steps to Persuade Anyone: Part Four Resistance Deletion
Eliminating Reactance and Resistance to Persuasion and Influence Before you even made the appointment or the date, they were afraid that you were going to
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How to Change their Mind
“How do I change someone’s mind?” The greatest challenge you often face in communication is changing another person’s errant thinking, particularly when their thinking, or
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Fractionation: Using the Secret Facebook Strategy in Persuasion
You’ve got a bunch of friends on Facebook. You don’t really know most of these people but you consider them your friends. Never met ’em.
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Mind Manipulation in Persuasion
Imagine I were to say, “pick a number, I’m thinking of 61,000”.What is your number? Now, imagine that I say to someone else, “pick a
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Mind Reading: How to Know What They are Thinking
When I first wrote about this in The Psychology of Persuasion we were really on the cutting edge of something special. Today we’ve honed to