Yes! This salesperson is not only salvageable but can be a superstar.
Burnout is the body and brain’s response to doing something it doesn’t want to do. The good news is that the person might only FEEL like they don’t want to sell…that they BELIEVE the same way because no one who gets it has come in and done reprogramming (therapy.)
The person has already proven they have integrity. Whether they were fired or quit doesn’t matter. They left the other company and went in search of something they could stand behind. They sought out quality and found it.
But they brought all the emotions, the negative feelings, the guilt, the anger, the disgust with them to THIS company. (If you haven’t figured out that this happens in relationships all the time…come back and read this later!)
Here the sales manager tries to motivate his “good person” who “has potential.”
Listen closely: THE SALES MANAGER is wasting his time. You can’t motivate a person to do something that is emotionally linked to all of those dreadful emotions…not for more than a few days. It can’t and won’t work.
You can’t motivate a person to perform past their deeply ingrained reactions to a certain environment and their unconscious beliefs… EVEN IF THEY ARE SCREWED UP BELIEFS.
The salesperson felt bad about themselves, the old company and the product they sold. The salesperson developed feelings of blame, disgust, internal integrity breaks, internal honesty breaks, for ALL three: themselves (which is NOT necessarily immediately repairable by simply quitting and going somewhere else), for the old company (whose people need to take responsibility for themselves) and the old product (which was THAT product not THIS set of products).
One big pile of engrams (anchors to old, bad feelings). In 1983, those of us who finally escaped selling… junk (a kind word)….We called these things “cluster _ucks” or something like that….and gave ourselves new life….if we could get there…not only in company and product but in rewiring the reactions from the past relationships and unhooking them from the present.
….Because the feelings were horrible. And then you took your talents somewhere else and were literally afraid to sell things people wanted, needed and would love. The same feelings came back even when you cognitively KNEW you were selling a great product. It’s the same as bulimia. You don’t know why you aren’t selling, you simply aren’t…it makes no sense.
Listen, you could be selling hundred dollar bills for a twenty and still feel the same way inside. So the answer is not just:
- Selling a great product.
- Selling for a company that respects you.
It’s about the past in the present.
If you sell something or manage people who do… pay close attention because this will transform you and your people…
Most people who work at the good company know they have good products so they didn’t work for the garbage company… believe that there is a very different problem; and they fail as managers.
This is where the “believe in your product” stuff comes in. Someone stands at the front and says, “you gotta believe in your product.”
Uh, no you don’t…and you won’t as long as the old style motivation strategies which never worked for more than a couple of days are used by managers.
You NEVER hear me tell you to believe in your product.
NEVER!
You don’t hear me telling you to believe in your political party, church, religion, NOTHING.
Legend Point: Because beliefs and emotional responses that have been shattered in the past must be formed IN NEW WAYS in the future.
It happens by examination and observation….and action.
You CAN choose to BEGIN to find value in your product or service. It has to be a CHOICE. A DECISION. A CONSCIOUS DECISION that, given all the facts, is the RIGHT decision.
The person needs to see what their service is doing to help someone or they need to be able to imagine it very clearly. They have to FEEL good about their new set of choices inside. None of this is easy.
I was TOLD plenty of times to, “believe in this product.” Doesn’t work like that when you have sales-bulimia.
What should you do?
Transformational Process That Ends Burnout
You set up criteria for your new service, and then evaluate it by that criteria. The salesperson has to look at the process from the END.
- What is the customer GETTING?
- Is the customer solving a problem?
- Are they happy?
- Was it something that made them feel good?
- Something that will be profitable?
Then work back to the point of sale from the end result…the exact opposite of how motivational types do their thing….
When people are TOLD to believe in something after they have had their beliefs and values devastated…you cannot tell them to believe in the product or you will CAUSE FAILURE to happen even if your product is the best on the planet.
At this point, the salesperson MUST either sell themselves on the product or KNOW that this is what the marketplace wants or needs.
Every product has flaws. (Even a Lexus, albeit rare…)
It’s OK to have flaws as a human and as a product or service. It’s OK for your company to have flaws. If you had to find flawless companies (which are nothing but people) you would never do anything of value.
You begin the process of finding your product’s value by an elicitation process.
You CAN stand up in front of your group or audience and ASK them to think about what their service does. Find out what problems it is solving. Detail what you are doing for THEM, the customer.
You DON’T try to find “good things” about your product. If you have to try and find something good about your product, you are selling the wrong product!
What if you sell life insurance…. Thousands of Coffee with Kevin Hogan readers do. There are hundreds of different companies represented.
Reality one: Everyone has a different price for life insurance. Each company has a certain likelihood of paying, which is why these companies are “rated.” There is no perfect matrix of these variables. There ARE good and bad combinations, though.
What if you are selling a 250,000 policy for 300/yr? The competitor is at 290 and both companies are rated the same.
Answer: You are being TOO sensitive. Breathe! I shop at Target instead of Walmart because the lines are faster and the store is usually cleaner. It’s 10% more in cost on just about everything in the store.
YOU are worth the extra ten bucks for heaven’s sake. Salespeople rarely look past price and value to see that they are doing business with a human… THAT RELATIONSHIP is worth EVERYTHING.
Legend Point: If you wouldn’t sell it to a family member or close friend, you shouldn’t sell it. It doesn’t make a lick of difference if it’s ten bucks more expensive.
If it’s ten TIMES more expensive, that is an entirely different thing. Now the salesperson is going to return to guilt, anger and fear mode. Stomach churning. They will sell in predictable streaks and suffer emotional turmoil.
Instead of trying to solve the problems a salesperson is experiencing…problems no one likes to talk about…realize that the problems are real, they are VERY normal, almost EVERYONE has experienced them, then work through the changes made with new companies or services.
Permanent change is so much cheaper than trying to keep a staff motivated. People are self-motivated once they have been able to clean out the junk from the past and eliminate the neurological connections and feelings from past selling experiences and know that those things have been dealt with once and for all.
The work can be done by the individual, it can be done from the front of the room if the trainer has a clue (unlikely) or it literally can be done in therapy. It’s not a complicated process but it takes a little work. Work that once it is done, causes self-motivation and self-starting, the things that everyone wishes they had!
Now they can.
Wealth Accumulation System
The ALL NEW 11-week Comprehensive & Systematic Course for Wealth Creation and Accumulation
Next course begins: July 12, 2023
Whether you earn $70,000 or $300,000 per year, this private Wealth building and accumulation course will be one you will always talk about with friends when telling them what helped you transform from where you are today to where you will be then.
“Wealth is definitely about money, but it is also much more than just money. It’s about living your life on your own terms while your wealth grows!”
Being wealthy comes down to a decision and a choice.
Having what you deserve in life is your selection when you arrive at the vending machine.
During this unique 11 week E-course, you’ll take at least one step up the pyramid of life. By the time you have completed the course, if you choose, you’ll find yourself already having completed the single most difficult piece of wealth building. When you complete the course, you will have a proven plan and a unique guide to make sure you do exactly what you are supposed to do!
It’s fun, it’s exciting, it’s intense, and whether you are a millionaire today or you will 
be starting from scratch, this experience will show you the way, simplify your life, give you more joy and give you the pleasure of watching your new pile of gold grow each day.
There’s all kinds of neat little blueprints to building wealth out there.
I’ve seen most of them. I suppose in a perfect world some could work.
But when I sat down and looked at the bestselling plans to see what was missing and why so many people were disappointed, it was obvious that what was needed was a REAL system.
System implies algorithm. Algorithm implies step by step predictability and completion.
Some programs I checked out were grounded in silliness. “If you get a 12% return on your money per year then you….”
Here’s the thing…THAT is NOT going to happen. I’ve met perhaps a handful of people who know the truth about investing.
Ready?
The stock market, after taxes, dividends, inflation and transaction costs has returned 6% per year since 1984. Since 1962? 4%
The stock market is very cyclical and predictably so.
It’s highly unlikely the markets will return the same 4% over the next decade.
What’s the truth about that 12% number?
No one can promise it or guarantee it. No one.
Wealth accumulation is not about investing in stocks or bonds.
You’ll learn the truth about if and when in this course…but now is not the time for either.
Honest to goodness, most of what is out there might be well intended but the teaching is so airy fairy that no one could actually do anything with what they learn. There were a few exceptions. There were some “methods” that simply wouldn’t and couldn’t work. They were disturbing approaches to securing a sound future. I wasn’t sure which I liked less.
When you were born, there was no Life Instruction Manual. There was also no Wealth Accumulation Manual and to date there never has been…until now.
Aside from being immensely valuable, you’re about to experience the most valuable system you’ll ever use. It’s fun which means you’ll use it every single day!
You’ve heard of going from 0 to 60 in 8 seconds in reference to a car, right?
Have you ever heard of going from starting with $1,000,000 in debt only to become a millionaire?
Someone wrote that about me and while it’s technically correct…there’s more to the story than numbers.
You probably know a bit of my story. Here is the thumbnail in three paragraphs:
I was raised in Chicago by a darn good Mom. Our family moved between poor, can’t get any poorer and lower class depending on whether Mom was married or not at the time…whether someone had just died or was dying in a hospital or yes when there were not one but TWO hospital beds in our tiny home.
Life was often nothing short of emotionally brutal. Our neighborhood was not violent although one guy did burn down the entire high school that was attended by 1600 people. (OK, that was a little distressing.)
Everyone that grew up in that child packed neighborhood had choices in life. They could choose to live a lower income bracket life when they got older. They could choose to live a middle class life when they got older. They could choose to live with an upper class income bracket when they got older.
It was and still is a choice.
I have no idea what your life experience was as a kid. I hope it was fantastic! Our experience was unusual. We were not only poor but we had the largest unforeseen debt load of anyone you’ve ever known. It was absolutely not anyone’s fault or “choice.” We didn’t have any money to spend. There were no credit cards. My first step dad spent the better part of 5 years in and out of the hospital accumulating debt that exceeded one million dollars. How does hospital debt get so big? Once you exceed a lifetime limit, the insurance doesn’t pay out benefits. It’s a long story with a lot of instructive experiences that I’ll save for the course.
As you grow up, it becomes pretty obvious you can choose to live in poverty your entire life, make minor changes or make major changes.
I don’t know about you, but I hated being poor. I wasn’t afraid of it because I lived it for a decade. When I was 11, the Boy Scouts brought a Thanksgiving turkey and old clothes. Some fit, some didn’t, all got worn, “better than not having any at all,” was indeed the correct answer.
“It makes no difference where you begin. Got a job? Don’t? Have debt? Don’t? It just doesn’t matter. Where you are going is 100% your decision.”
Today in America, 18% of people in the upper income bracket today were in the bottom 1/3 income brackets one decade ago.
You can know those kind of numbers will continue. It’s inspiring.
What caused 18% of people to leave living in lower income brackets to living a more fulfilling and rewarding life?
It won’t be because they got lucky.
It won’t be because someone gave them a job.
It won’t be because the government cut them a check.
It will be because they chose to change their life situation.
Period.
Some people want you to believe that if you were or even if you are poor today, for some wild reason you are destined to remain there forever as if someone is stopping people from living their dreams. That is not only untrue, it’s a dangerous belief.
In the Wealth Creation and Accumulation System E Course you’ll be exposed to a new world.
There are no courses on wealth accumulation or wealth psychology offered in high school. There is no “playbook.”
Then when you get to college…there are no courses offered on the psychology of wealth accumulation. In the last 4 years, we’ve learned more about wealth accumulation at the research level and the face to face in the real world level than we knew the previous hundred years combined.
And things have changed so dramatically in the last decade that the playing field doesn’t even look the same.
If you went to college you probably went so that when you got out, you’d be able to “get a job.” And one thing is for sure, if you graduated from college you had a huge advantage over those who didn’t graduate from college. A college graduate earns about 1.5 times what a non graduate earns.
Ultimately that dollar figure will almost always be enough to “get by,” and will do nothing toward growing wealth.
To be clear, about 90% of households in the U.S. regardless of their income have no chance at accumulating wealth without making the changes itemized in this system. Paradoxically almost every one of those households has the actual ability to live a wealth life.
It seems ridiculous to think that someone earning $65,000 per year doesn’t have a better “chance at wealth” as someone earning $40,000 per year. It’s counter-intuitive but they simply don’t. The person at $65,000 annual income is living paycheck to paycheck in about 80% of families. The same is true, surprisingly enough for households earning $100,000 per year!
It’s no wonder people get off to a terribly slow start in life. It’s no wonder people get on a Hamster Wheel and stay there for decades. It’s tragic and heartbreaking.
Very little about having wealth is intuitive.
Today something like 40,000,000 people in the USA are on food stamps.
I remember the one and only time we used food stamps when I was a kid. I was about 7 years old and we went shopping. My Mom had three kids, no husband, no full time job, no resources and she broke down and took money from the government…for two weeks.
She was so disgusted that we never used them again. She’d earn her own money and not take that which was earned by someone else. She got a full time job instead. Thank God she made that decision or I might have been a very different person today.
“Your psychological programming needs to be changed to move beyond where you are today.”
Your money memory is a very important part of your programming, just as it is mine. Those 
early experiences with money shaped your beliefs, attitudes and behaviors around money.
Most of those beliefs, attitudes and behaviors are dysfunctional and need REPAIR.
I know because it took a long time to unplug the vast majority of those programs which were a life disaster. Unfortunately, one category of sabotaging money memory is enough to erase any opportunity at growing wealth.
I’d like to suggest to you that three things comprise wealth. Time, Money and Love.
Had I not had a Mom who loved me, again, my life would have been very different. Once you have food, water and shelter, love and time become very important.
The idea of being wealthy never was important to me until 1994. I certainly never wanted or even considered the notion of being “rich.” I didn’t see the point.
At that point you could see that the United States was going the way of Japan. We (as a nation) had been great and we were going to start a slide that 30 years from that point was going to be ugly. Political parties started buying votes with promises of “free money.”
One of my few strengths as a person was math, particularly statistics and probability. I ran the math in 1994 and I got very concerned that living a “normal life” wouldn’t be a normal life for the duration of my life. It was obvious that carrying on as I was would actually go backward over time. And that is precisely what happened.
I started researching various options and developed an approach to building wealth that relied on thinking. It took several years before a track record was established.
Got a track record?
Here’s one page of that record:
At the turn of the 21st century, “the economy” had gotten much worse. Pretty much all the nations in the world were printing a lot of counterfeit money which meant that money wasn’t going to be worth what it was for the previous three centuries. By the mid-2000’s I had put myself in a financial position that was sensible and I began to encourage people who read my work to buy gold. At the time, gold was $450 per ounce. I had begun buying gold not long before that.
Financial advisers wrote emails to me every day telling me I was wrong. But they lived in a very small world. They based their thinking on a set of principles and beliefs instilled by their industry that no longer matched what was happening in the world. I told thousands of them they needed to get their clients in gold. Four years ago on Twitter, I told people to get out of the stock market completely that it was going to go off a cliff. It was simply obvious based on the data I use.
It did just that.
You’re going to see a similar experience in the next year.
I’ll show you how to navigate your way through this mess.
Meanwhile in that 2007 – 2009 period, what happened was most Americans went into a tailspin. They lost their ability to move out of their homes because they had mortgages that were bigger than what their house was worth or what they had paid for it…and they had no wealth. Middle-class America rolled the dice that a box of wood would go up in value. It made no sense. People really believed that a house was an investment. It’s not. It is a store of value. It will always be worth something, but you can’t count on it to go up in value. That’s just silly.
I consider this a turning point in my life…
“What I gained from this course is simply beyond what I can express through words…the required ‘push’, a lot of confidence, wiping out a lot of fears from me that I could not bring forth and explain, identifying a few damaging personal weaknesses I developed over the years running on the wheel, re-assurances on a lot of flashes of thought which I firmly believed were true – but got buried as I could not gather evidence to support those and a lot of insights that no one else would have ever shared with me. And a unique feedback I can give – I am based in India, a few time zones and culturally different – but what you have shared is absolutely true for us. I consider this a turning point in my life. Thank you once again!”
Gold shot up from $450 to $ 1200. Some of my readers would email me saying “Thank you” over and over and over. They watched $100,000 turn into $300,000 in less than 7 years. Fast forward to 2023 and gold is now at $1900 for each ounce you own. The $300,000 is now $450,000.
Now $450,000 is not “rich.” And I’m not saying I single-handedly helped people get rich overnight. That just isn’t right. I simply showed people how to save their financial lives and secure themselves and those they love while the people who didn’t take the time to learn about wealth and money started slipping off the cliff. You can only save the people who listen. Most people were stuck in a 20th-century model trying to make decisions in the 21st century. The world had changed. They wanted to be right. “They believed” in nonsense, they were taught and they went down the tubes.
Today the financial advisers are paying close attention.
People who followed the plan built stepping stones to wealth. Everyone else lost…a lot.
There is very good news, however.
“Don’t let anyone kid you: Building wealth in the 2020’s is VERY DIFFERENT but NO MORE difficult than it was in 2008 or 2004 or 1994.”
You simply want to let it happen much faster than you would have 10 years ago.
And fear not. There are no stocks to buy. There is nothing “risky” that needs to be done. Quite the opposite. This is the new paradigm of building wealth, NOT investing. If you have some cool investing plan that has been in your family for 10 or 20 years, have at it. It won’t interfere. Your financial planner’s job is secure though you might want to teach her what you learn so she doesn’t go broke along with everyone else. If she follows her own advice….
Your life is impacted by world events. The economy is impacted by world events. But growing wealth is a pretty basic life function that anyone can do in spite of world events.
At NO TIME IN HISTORY has crisis or disaster stopped individuals who understood what was going on, from growing wealth and securing their future. 1000 years ago, no one invested in stock markets and wealth was built through good times and bad.
The last 10 years have brought more variables to the table that have to be accounted for and incorporated into the Wealth Equation.
Fortunately, there is an equation.
“Think about it. Do you have any idea what the right answer is to these questions?”
Do you know if you should be buying a house in 2023?
Do you know if you should be leaving your job for another?
Do you know if you should buy gold or stocks or commodities or futures or anything else?
Do you know what allows you to grow wealth like those in the upper-income bracket?
Most people don’t have the answer to those questions. They’ll never learn the answer to those questions. And there is a sad reason this is the case. We’ll talk about this in depth during the 8 Week E-Course.
And there are cut and dried and answers to all of those questions.
The big picture is now scripted.
You can build wealth or you can fall off the cliff. It’s all a choice.
But keep in perspective that money, or what money buys is more about the quality of life for the rest of your life than it is about skyscrapers and personal jets.
Time.
Love.
Money.
You really need all three to have a life you deserve.
And when you do you have all three, you have REAL WEALTH.
The answer to “how do I build wealth” is pretty simple, but the execution requires finesse. There is absolutely a small number of approaches that are right and a monstrous set that are wrong.
And without wealth, access to time, love and money, you could survive but you will barely be alive.
Wealth in one way, is like an Oasis…
It is yours and it is there to serve you when you need it. And like reaching the Oasis, you start out in the middle of nowhere and only those who get to The Oasis will drink the cool water.
I don’t want to sound all serious about wealth. It has it’s fun side too.
Wealth also has some perks to it.
Wealth isn’t about the limo, although I do like the limo.
It’s not about the Penthouse Suite…but it is sweet. (I rarely use the jaccuzzi, but I like the VIP service and special treatment.)
It’s not about getting paid to travel to all kinds of exotic places in the world, although that’s pretty cool.
For me personally, wealth is about safety, security, peace of mind, never having to worry about what life will be like next year, 5 years from now, 15 years from now, 25 years from now, 35 years from now. It’s taken care of. Not exactly exciting stuff to think about. But for me, it solves a myriad of problems.
Wealth allows some people the ability to party nonstop.
Wealth allows some people to have hot cars and hit all the hot bars.
Wealth allows some people to be socialites and the center of the attention.
Here’s the thing. If you earn it, do what you want and live how you choose.
Today it’s hard to think of an argument to not make it a big Life Priority.
There are plenty of “roads to wealth,” now you can actually take your pick…
About 1 in 10 of the wealthy simply inherit it. That’s good for them. It did nothing for you and me.
9 in 10 who choose to be wealthy secured themselves in predictable ways. And there really are a few predictable ways people become wealthy. The last 20 years have given us more opportunities than ever.
It’s such a paradox. There have never been more ways to achieve wealth.
It’s really important to know which of those ways are a) best for you and b) going to be easiest and ecological, going forward.
The Comprehensive Wealth Accumulation Method
The Wealth Accumulation Program helps you to work with a tool called The Wealth Matrix where you see how Money, Time and Love interweave into this thing called life. In the end, you see what actions to take when to take them, how to measure your results and ultimately have what you want.
This course will guide you so you can begin the step by step process of breaking away from the chains that bind people to the past and the status quo and begin living an exciting, hopeful, abundant future.
Perhaps you sell products and services, or maybe you work at a good old-fashioned “job.” That is all history. You may or may not choose to make adjustments. There’s lots of right answers and many times more wrong ones. You’ll see them all play out in the game at lightning speed.
In just 8 weeks, with the assistance of the course, I’ll guide you through a method of safely and securely creating shifts in your life.
Abundance and financial freedom are predictable commodities.
By taking advantage of the little known but very important, Price’s Law, I’ll show you how you can virtually assure yourself any result you desire in any field or niche. Price’s Law makes wealth accumulation as predictable as the eventual arrival of a plane en route to a destination.
You’ll literally be able to look at yourself and say, “Ah, in order to get what I want, I simply to do this.” And you don’t have to guess. It’s all laid out for you.
I’m just like you. I had to learn the hard way. The very hard way. I looked at every “opportunity” (scam) and bought into more than a few. It got old quickly.
I changed my approach.
I started studying the DIFFERENCES between people who grow wealth and those who don’t. I found what most of the serious students of the affluent have found. Most of the things reported in pop psychology books and magazines don’t make much difference in achievement…in greatness…in wealth.
You learn what you NEVER learn in college!
The fact is that there’s a LOT of stuff both the affluent and the poor (and everyone in between) do. This was a huge distinction and one that caused me to really scramble about a decade ago. The difference in what I thought was real vs. what IS real was the difference of millions of dollars.
If you really want to achieve Personal Financial Freedom, the freedom from bills and living paycheck to paycheck…you can be quite sure it will happen.
Everything you learn in this course will be…
a) tangible.
b) something YOU can actually DO.
c) take work but not slavery.
d) vehicles that I’ve taken and can vouch for their safety.
Wealth is Best Generated with VERY Small Risks
I’m pretty risk averse….OK, VERY risk averse.
The first decision you make is to not make stupid decisions.
The second decision you make it to MOVE NOW. I’ve done what I have set out to do by of having a really good playbook, being smart enough to do things I find interesting or things I actually LIKE to do, and yes, recognizing and getting past limitations. (Ex. I don’t look like Brad Pitt or Tom Cruise)
If you’re looking to emulate the extremes of Donald Trump, this is the wrong place for you.
If you would like to live an abundant life where you achieve Financial Freedom…Personal Freedom, then here is the place. You will be given the keys. All you have to do is turn the keys in the ignition and “go.”
It’s an eight-week process. It’s fascinating, introspective, you REALLY learn about YOU. You’ll find out how you ended up where you are. You’ll find out exactly how to get where you want to go.
The approach I’ve developed for you is unique and it is special in that it accounts for personal significance and meaning in the equation of growing a life of abundance.
Life without meaning has no point. You’ll find out in The Wealth Accumulation System that you can have most of what you want in life. You can have almost anything you choose and you want to choose with what is really going to give you your best life possible.
You may not “have it all,” but you will be, do and have those things you’ve always wanted.
Now it’s 11 weeks where you’ll apply what you learn and create pathways to financial freedom in your life!
Question:
If I could show you how to create the life you desired, adopt the mindset of the wealthy, and literally give you a step-by-step handbook to manifest your life filled with abundance — would you be interested?
And what happens when you put this system into practice after the course is completed??
Legend Point: You will know exactly what to do, step by step. Your Wealth Matrix keeps you on course and moving forward at all times.
The Comprehensive Wealth Creation and Accumulation System is a wonderful experience, and if you register today you will not pay $10,000 which is what many, many seminars that purport to offer a wealth building system charge. The Comprehensive Wealth Accumulation System is $2,997.
But you can pre-register now and save!
For this ONE TIME ONLY introductory offering of The Wealth Accumulation Course, you get in for only $1777.
You can use any credit card or Pay Pal.
Reserve Your Spot Now!
Accept my registration with 4 Easy Installments
It’s a bit earth shattering – in an amazing way.
Just finished the Wealth Accumulation course. It’s a bit earth shattering – in an amazing way. I have a complete turnaround on some old beliefs that will make the coming year fabulous! Thank you!
