Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

Persuasion Laws, Courses, Guilt, Body Language, Everything! Q&A

Law of Reassurance

with Kevin Hogan, Psy.D.

Do YOU have a question? E-mail kevin AT kevinhogan DOT com

Your question will remain anonymous unless you specifically ask us to post your name! If your question is published, your name will be submitted in a drawing for a $100 gift certificate to be used in our catalog at any time. Dozens of gift certificates have been awarded – submit your question for a chance to win!

This Week’s Questions:

Q…. I watched you on an International Webinar last month. You talk about the Law of Reassurance and then mention there are over 60 Laws of Persuasion. When I read The Psychology of Persuasion there were only 9. What happened? Also, with the Law of Reassurance, is it as effective in person as it is online?

Answer… What happened was we did more research here than any five human research teams on the planet. We released over 150 hours of research based, unique content about persuasion and influence related work that was as predictable or more predictable than what was available when I did Psychology of Persuasion.

Regarding the Law of  Reassurance, it has been measured and tested only on Social Media platforms.  I’m not going to speculate as to blogs, real world. We’ll get there when we get there. As far as “what happened” was I simply kept working and once we met overwhelming certainty on each new axiom, it was added. We gave Poland 31 of the 62 about 2 years ago, saving exactly half in case something leaked, just in case.

Q… What Laws of Persuasion didn’t hold up as well as was thought they would?

Answer… Common question.  First, The Law of Scarcity is no longer as impressive in predictability as it was 15 years ago.  We started to notice the shift in 2011. It still is valuable in certain contexts but the expandability of it’s breadth to many different to hundreds of contexts is simply no longer there.

The Law of Reciprocity, and this is tragic to me, also has lost the most ground.  What has happened is that Reciprocity holds more predictability in Baby Boomers and Gen X’ers than it does in Millenials. Doesn’t take a scientist to figure out why.

Both still hold value in some contexts, unfortunately far fewer than in 1996 when the book came out. American culture has dramatically changed in the last decade. Reciprocity has been one of the biggest changes.

Q… I took your Success Course and I was surprised that there was no overlap between Wealth Accumulation and Success Algorithm Course. Now I see you have Charismatic Communication and I’m told it doesn’t duplicate any of the Science of Influence or persuasion programs I own. How do you do it? Do you have a concordance of all of your content?

Answer… You’re right. Aside from a few stories there is all fresh content, research, etc.; with rare exception where it’s necessary and appropriate in each online course.

If we do a live event we’ll often use some of that material three years or more later in a course.

Q… Do you have any more comprehensive online courses coming this year? Even in beta?

Answer… We’re just now finishing the beta version of Charisma and it will be offered as “ready” for it’s April 2 release.

There is a course on Prediction and Super Forecasting, I’m working on, as well as Thinking: Critical, Strategic and Every Day. They are both about the same amount of time from completion for Beta.  Part of the challenge on each of these courses is the overlap possibility with the Decision Course and also tidbits of other courses. Each course requires about six months to develop so we’ll see how it plays out this year.

Q… One more question on courses and programs. Do you have anything coming out aside from  courses in 2021.

Answer… We have a program (not an online course) in the works. Kevin Hogan Influence Boot Camp Greatest Hits. Like all projects it will simply be a function of time.

Next up: Is covid over soon?

Coffee with
Kevin Hogan

persuasion newsletter

Coffee with Kevin Hogan, delivered Monday. is 20 yrs. old! Dr. Hogan’s blog & newsletter are both free forever.

You get the very latest and most important findings in human behavior, relationships, wealth building, outcome acquisition, nonverbal communication, mind control, covert hypnosis, selling, and marketing.

You’ll also get his book Mind Access, as his gift to you.

“Subscribe Now” and confirm it today by email the minute after you subscribe!

Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

What People Say

“Want to influence others? Want to persuade others? Want to sell others? Then Science of Influence is not just an option – it’s a landmark breakthrough of information you can use the minute you read it.”
"As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success, and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor, and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission."

Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

Subscribe to Coffee with Kevin Hogan today!

You can always write us at or

Pay attention to your spam/junk/trash folders, shoot maybe the neighbors!

 Coffee Bonuses

And as a bonus for joining, Kevin will give you two hefty eBooks: Mind Access and Overcoming Rejection.

Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

The tips you receive in Coffee with Kevin Hogan will help you in your relationships and in your business. The fun stuff, well is just fun. Subscribe now and see for yourself.

Subscribe to the weekly e-zine, Coffee with Kevin Hogan and you will be first to find out the latest in persuasion, influence, body language, personal development, sales and marketing.

We respect your email privacy

It’s worth being patient for this page to load completely. Apparently the subscription form is ABOVE this text!

Network 3000 Publishing (952) 465-7525 | 952 443 5049