with Kevin Hogan, Psy.D.
Do YOU have a question? E-mail askkevin AT kevinhogan DOT com
Your question will remain anonymous unless you specifically ask us to post your name! If your question is published, your name will be submitted in a drawing for a $100 gift certificate to be used in our catalog at any time. Dozens of gift certificates have been awarded – submit your question for a chance to win!
This Week’s Questions:
Q…. I watched you on an International Webinar last month. You talk about the Law of Reassurance and then mention there are over 60 Laws of Persuasion. When I read The Psychology of Persuasion there were only 9. What happened? Also, with the Law of Reassurance, is it as effective in person as it is online?
Answer… What happened was we did more research here than any five human research teams on the planet. We released over 150 hours of research based, unique content about persuasion and influence related work that was as predictable or more predictable than what was available when I did Psychology of Persuasion.
Regarding the Law of Reassurance, it has been measured and tested only on Social Media platforms. I’m not going to speculate as to blogs, real world. We’ll get there when we get there. As far as “what happened” was I simply kept working and once we met overwhelming certainty on each new axiom, it was added. We gave Poland 31 of the 62 about 2 years ago, saving exactly half in case something leaked, just in case.
Q… What Laws of Persuasion didn’t hold up as well as was thought they would?
Answer… Common question. First, The Law of Scarcity is no longer as impressive in predictability as it was 15 years ago. We started to notice the shift in 2011. It still is valuable in certain contexts but the expandability of it’s breadth to many different to hundreds of contexts is simply no longer there.
The Law of Reciprocity, and this is tragic to me, also has lost the most ground. What has happened is that Reciprocity holds more predictability in Baby Boomers and Gen X’ers than it does in Millenials. Doesn’t take a scientist to figure out why.
Both still hold value in some contexts, unfortunately far fewer than in 1996 when the book came out. American culture has dramatically changed in the last decade. Reciprocity has been one of the biggest changes.
Q… I took your Success Course and I was surprised that there was no overlap between Wealth Accumulation and Success Algorithm Course. Now I see you have Charismatic Communication and I’m told it doesn’t duplicate any of the Science of Influence or persuasion programs I own. How do you do it? Do you have a concordance of all of your content?
Answer… You’re right. Aside from a few stories there is all fresh content, research, etc.; with rare exception where it’s necessary and appropriate in each online course.
If we do a live event we’ll often use some of that material three years or more later in a course.
Q… Do you have any more comprehensive online courses coming this year? Even in beta?
Answer… We’re just now finishing the beta version of Charisma and it will be offered as “ready” for it’s April 2 release.
There is a course on Prediction and Super Forecasting, I’m working on, as well as Thinking: Critical, Strategic and Every Day. They are both about the same amount of time from completion for Beta. Part of the challenge on each of these courses is the overlap possibility with the Decision Course and also tidbits of other courses. Each course requires about six months to develop so we’ll see how it plays out this year.
Q… One more question on courses and programs. Do you have anything coming out aside from courses in 2021.
Answer… We have a program (not an online course) in the works. Kevin Hogan Influence Boot Camp Greatest Hits. Like all projects it will simply be a function of time.
Q… Is covid over soon? It’s been a year!
Answer: Over? No. A lot of older people are being vaccinated. That is likely to turn out to be a good thing and that should improve things internationally. The vaccines themselves seem to reduce the impact of the virus with other problems being reported. This is one of those things where compliance of almost every adult on earth would be required. I do not see that as being remotely possible. In the U.S. I don’t think it would be legal to vaccinate kids because no studies were done with children. And a large percentage of people worldwide will not be interested in taking the vaccine. This is where country X will impact Y and Z. Covid in general is likely to be off the front page by the end of the year, but I suspect at the very most optimistic, the world is stuck in masks and 6 foot intervals for quite some time, certainly into 2021. I suspect governments will loosen restrictions now or in the next 6 weeks, you’ll see outbreaks, more people die and then tighten the screws again. Could be a fascinating year.
Q… I took your advice about 10 years ago when you said to buy gold. My account went from about $80,000 to around $260,000. Since then it has gone down and back up but hasn’t gotten back to it’s all time highs yet. Can gold go up again? Should I move my money into the stock market? Bonds? Is the market going to crash again? Still interested in Asia?
Answer: All time highs happened in high school. All time highs in gold? Ah…. Never worry about all time highs. Gold has been sitting around $1700 for a couple of weeks. I don’t expect any more downside past say 1600, though significant upside could be triggered at literally any moment. I would anticipate gold sitting at 1950 for the second half of 2021. But gold is…gold. It could easily hit new highs as stimulus enters the economy. Gold’s enemy is bitcoin and ongoing bank manipulation but it’s friend is physical buyers and the U.S. Mint is selling out faster than people can buy and the mint rips off it’s buyers with insane premiums. When you see lower gold prices coupled with the mint selling out you have a paradox. It will be resolved…
Gold continues to be an excellent way to save part of your money each year.
When everyone has tapped their 401 k or home equity and are broke, you’ll have your gold when you really need it, and it will be at a big price per ounce.
I see the U.S. stock market for the balance of 2021 as stable for the rest of this year. It will be volatile at times but the fact is The Fed will keep short rates low while they continue to print paper to prop it up as much as they can for as long as they can.
Record PE and Price/Sales levels with interest rates that will not go dramatically lower will eventually checkmate the current market. When, it’s hard to predict dates in the stock market. All data over the next decade show inflation adjusted returns at zero or less. Between now and 2030 the stock market is far riskier than the metals (or bitcoin for that matter) but in any given year… Just have stops and an exit strategy. If you have a stop at 11% you will keep your gains from the last decade and not get crushed in a downfall.
China has taken some big hits this month to be sure. It had a great run but it’s now pausing for one of it’s famous drops. China is a true roller coaster and while their economy is hot, their stock markets have had their day and are in a down phase. Perhaps you will Dollar Cost Average 1/5 in physical dollars or money market, 1/5 in the physical metals, 1/5 in the U.S. Market, 1/5 in metal stocks and 1/5 China.
Q… Why did you stop talking about politics and investing in Coffee?
Answer: Frankly, we assisted in making a lot of people wealthy in Coffee. I’ve considered creating a subscription newsletter as the markets are so fluid and volatile. I might do so this year, we’ll see if the demand is there…demand and hours in the week.
Politics has become the subject of blocking friends and family and I simply won’t participate in that in public or private. The world has never seen so many adults act like idiots in history. It’s embarrassing.
Q…What is the right program to start learning about influence?
Answer: Begin with some programs that are truly enjoyable and compelling. Covert Hypnosis, Covert Influence, Instant Influence. Those three. Then immediately go to something big like the Science of Influence series. There are 72 cd’s (about 78 hours) all unique material. Start at #1 and go for it.
Q…How is your Inner Circle like or different from others that borrowed your idea?
Answer: Inner Circle is a unique participation opportunity not modeled on anyone else’s program. I got the basic idea from speaking at a group of top level exec’s in non-competing fields. I learned as much that day as they did.
During covid we have only one option for I.C. – Platinum: 12 one hour one/one calls in the fiscal year. Access to all my national and international webinars. Daily email contact at your whim. Numerous self discovery and direction documents. The Complete Time Plan. Deep discounts on all programs in the store. There’s a lot more but that’s enough for this context. We’ve kept all promotional material on the website for IC as it has been hoping for the end of travel restrictions. But applications for gold are now rejected immediately and Platinum is temporarily this much more intimate connection which no consultant could do forever, but I’m happy to do it for now.
A lot of people have tried to grab our approach but without the people or latitude of knowledge it’s useless. This is not a mastermind. Napoleon Hill didn’t say “get 10 people together and put your heads together.” He was referencing being a part of a group that has real experience, lots of serious sharp minds with different and impressive experiences. Do check it out. If it looks right for you, apply. If it doesn’t seem like an amazing life shifting long term experience for YOU, look elsewhere.
Q… I’ve heard it said that math is honest because numbers don’t lie … would it be fair to say that, in human behavior, patterns don’t lie?
Answer: It takes time to learn how to predict human behavior.
Human behavior, in general is predictable, in specific situations and broadly speaking. When people are conscious, it’s more difficult. Don’t worry that is only about 5 – 10% of waking minutes so yes, 90% of the time behavioral patterns are definitely predictable.
Predictable means that the majority of the time it’s predictable. Fortunately/unfortunately people are unconscious about 90+% of their day. Predicting unconscious actions is much easier than when people are alert, thinking, and engaging in life in a non-stimulus response fashion.
If you have the right information you can make solid predictions. If you don’t you can’t. The “triggers” and emotional “heuristics” that are working in the nonconscious part of the brain cause people’s behavior to replicate over and over and over.
Q…You said that it is important to take naps during day. But usually, even if I’m tired it ends up with an hour of laying in the bed without a minute of sleep. Is there a way to fall asleep fast?
Answer: Your nap doesn’t absolutely require literal sleep. Allowing your brain to rest on “pause” for 20 minutes is good enough in the afternoon. Your night time sleep however requires 8 hours.
Q… If someone is defensive and rambling on, is this a sign of guilt? Wouldn’t a person that is not guilty be more direct and clear stating they are not guilty several times?
Answer: It’s NOT a sign of guilt and certainly not in all contexts. People who are unjustly accused of a crime are just as likely to act as if they’ve lost it…act as if they are guilty…as those who actually commit the crime. Defensiveness is just that. The person is feeling attacked and they are defending themselves. It’s a logical reaction to the stimulus.
Q…What would be the first 2 or 3 Life Storms a person – who has all of them – should work on? Is there any particular order? Do you recommend combining any of the Life Storms or do one at a time?
Answer: The order of self work is not important. I’d pick TWO and work on them for a few weeks then add TWO MORE. (You could use the Lifestorms audio home study program.)
Q… I enjoyed the Body Language Course very much. Even though it’s dated, I’ve been able to use the material in making videos and even on Zoom calls. Is there an advanced course? Do you have perhaps weekend seminars at your home office or private lessons?
Answer: There will be an Advanced Body Language Course released later in 2022. It will be comprehensive and go where no man has gone before….
Q… I really appreciate the information that you send me. I have some questions about nonverbal communication between men and women. I have looked up different sites on whether women are better at sending and interpreting signs given by the opposite gender. I didn’t find any source that gave me a definite answer on this. I hope that i can get some help from you. And i would be very glad to get information from an expert on the topic that i am focusing my research paper on “Nonverbal communication between men and women” I look forward to hearing from you soon.
Answer: Sophia Loren read Jayne Mansfield’s body language in this famous photo. Mansfield of course was making her own impression for onlookers.
Perhaps my favorite body language photo of all time… And it’s true, women, in general, are better than men at reading and intentionally sending more accurate body language cues. They also tend to be better at Impression Management. Interpreting cues from others is a different story. There is no real difference in inborn skill levels on the decoding side. It is learned through the different modes of socialization.
Q.. I notice some interesting Email subject lines sometimes – and it leaves me to wonder the intention behind them. Using words in subject lines like: fail, slacker, loser, bum, … etc. seems like it is undoing the desired result. Have you ever talked about that because I am wondering how the brain interprets that – I know how mine is.
Answer: The goal of the subject line is to get the person to open the email. The marketer believes that these words (and may have evidence to show) cause people to open the email. I prefer to avoid most of those words, except “fail,” which is extremely important to success and achievement.
Let me know the results of any test you do. I’ll be interested!
Q… Can hypnosis help with stuttering?
Answer: I’ve seen it help with some subjects and I’ve also seen it to be impotent with others. Find the BEST (references are nice) and give it a try. The BEST probably lives an airplane flight away from you.
Q… I am currently reading your book, Through the Open Door, and am finding it really exciting. The way that you and Ms. LaBay describe the causes and effects of problems like low self-esteem, fear and procrastination resonates with me like no other self-improvement book I’ve ever read, and that gives me a lot of faith that your techniques for addressing them will work for me. I just had a couple of questions about how you recommend using these techniques.
First, with the Splice and Swish technique for procrastination, you mention that you did this 40 times in an hour. Is the goal to do it 40 times (which may take less than an hour), or to spend an hour doing it? It seems like it would take an extreme amount of discipline for someone without any self-hypnosis or meditation experience to focus on this one thought pattern for a whole hour. If the goal is to do it 40 times in one hour, would you, say, do it 10 times, take a break for five minutes, come back and do it 10 more times, etc? Or do you really have to stay focused on it for the whole hour?
Answer: No break. Just do it. Over and over again.
Q… My second question has to do with the recorded meditations in your book, Tinnitus: Turning the Volume Down. How often do you recommend using them in order for them to be effective? (several times a week, several times a day, just once or twice…)
I truly appreciate you taking the time to answer my questions so that I can get the most out of your book.
Answer: Use them before you go to sleep, as you are going to sleep. Nothing sinks in once you are sleeping but those minutes prior to sleep are highly suggestible moments in your day.
Q.. I’m a police officer from Canada. I’m an avid regular reader of your books / audio / Coffee with Kevin. Your work has really helped me in my career and influence ability. Any ideas on how I can maximize the possibility of influencing the team members to say yes?
Answer: It will all come down to how effectively you show how the department will benefit from the course. And of course your follow up argument, if required, as it being your “right” as a “benefit” of being on the department.
Brand new 10 week course that fulfills on it’s promise…to make you a charismatic communicator.
Charisma?! (Course Runs from 4/2/21 – 7/10/21)
Kevin in Oslo, winter 2020
It’s time to bring out your most engaging you…into the most difficult of mediums to win…video, web and face to face in a very rapidly changing world.
Charisma says, “ya’ got me. Now don’t let me go because I’ll stay until…”
I know you’re thinking, “yeah but Kev, I’ve never been that person.”
No one showed you HOW to be that person. Grade A, #1 Fact.
The viewer/audience member/lover of the charismatic person simply doesn’t want the time to end. They want to stay with you in the moment until... Part of my job here is giving you the step by step’s to be certain you will never disappoint in a Zoom or GoTo Meeting, never look like you are #2 in a webinar, never fail to grab your listener on you tube.
You’re about to take a quantum leap to engaging communication. 10 weeks over 3 months of absolutely laser beam advice and consulting. Focus of this 30+++ hour mostly video course, largely recorded in 2020 is for you to be brilliant in recorded and live video. It’s also rife with applications (all given) for “the real world.”
Who needs charisma in Lockdown 2021 which will be followed by Lockdown 2022?
Do I really believe that it matters how you come across on Zoom?
OK the latter question is really, “does it really matter if I smell terrible when I go meet them in person?”
Charismatic communication (picking some typical reactions) causes others to feel comfortable, generates a little spark of emotional electricity, reassures the certainty that you are credible and that you don’t resort to ancient methods of engaging new friends, clients and customers. This video helps you understand precisely how to do this in a Zoom webinar context though it will be helpful in face to face communication as well.
Here’s a too short 4:32 clip from a 2.5 hour video webinar I did with Hing Nikolay, who was in Indonesia while I was safely tucked away here in Minnesota. Watch and see if it meets the criteria above. This is NOT part of the course or promotional in nature. It is an EXAMPLE of ONE way you will learn to communicate on video in this course. (Webjam Webinar in this case)
[ed. note] Throughout this course Kevin is sharing new charismatic communication strategies in business and personal life for video results. In this clip Kevin talks with a live audience on Zoom. Imagine YOU are Kevin sharing this content. This is real life, no green screen, no fancy tech. Not even a web cam! It’s precisely one choice for how you will look from now on, when you are being interviewed on a Zoom call. It could also be a presentation choice of how to speak to a group, team, friends and family. It IS one and in the course I show you the various decisions and then choices you will make in specifically WHAT and HOW to do this and 20 times more.]
This specific clip is a good example of what you can expect from international connections online once you’ve mastered charismatic communication.
Did the clip allow you to see how you feel as far as your comfort and give you a glimpse of what the charismatic communicator does to transfer feelings of credibility, knowledge, certainty and most importantly, keep the listener (in this case our Indonesian group of 200) LISTENING and taking notes?
Now you have a sample of a result of 40 hours of video that are in this “interactive course.” In Air Quotes because you will take notes. Lots of them. You will email questions to Kevin when you have them and Kevin will get back to you typically within 1 day.
In other words, we know this specific moment was highly viewed and generated great questions. People were happy with the experience and loved this moment and the guy in the red and black shirt.
Now, logistics aside for the moment…
Does Kevin Hogan really believe that your body language and nonverbal communication means ANYTHING while you are 6′ from the nearest human….you know the human wearing a cool mask?
Does Kevin really believe that ANYONE can make a living online any more with that Coffee Table Business at home he’s been suggesting you begin since 2004? (Yeah 2004…it was all pretty obvious after 9/11)
The training you had in the past is now archaic.
If you telecommute and you don’t know what’s in this course you can probably give your job to the next guy that does.
Everyday life and business in every day life is VERY new out there. People aren’t out and about, rather they are holed up at home. The platform and contexts of communication have adapted to the environment. I’ve driven “rush hour” several times in December. It’s half of what it was. Maybe less. I’m making that up because I don’t know what a non-moving parking lot on the interstate looks like.
Now be honest. Think about the last few video conferences or events you’ve experienced online. How was the PRESENTER? How about the people that the presenter asked to “take the stage?”
EVEN THE PRESENTER, THE MANAGER, THE CEO were…not so amazing.
People suck on video. Perhaps 3% of people on Zoom/Skype/What’s App/A professional Webinar…. can truly hold curious attention for more than a minute or two. OK, so why do they suck so bad?
1) No one taught them how to COMMUNICATE on video.
2) No one showed them multiple effective and different ways to LOOK on video.
3) No one has trained them to generate fascination on video?
4) No one has trained them to trigger FEELINGS OF APPRECIATION in the viewers.
5) No one has showed you how to gain respect quickly on live or recorded video.
6) No one has pushed you hard enough to become one of the 3% so you actually will have long term predictable success on video (live OR recorded)
7) No one showed you how to be a VIEWER of someone else’s Zoom or similar video. In other words. You suck as an audience member and the manager/trainer/teacher sees you and does NOT like you. They probably don’t hate you, but… they are getting NO VIBE from you.
8) Ah and what about when you venture out with your cool mask on? Got a strategy or 10 to make that work in your favor?
9) How DO you communicate with people when you are masked? The mask is going to be here for YEARS not months. Get ALL of this NOW or you are screwed. Your government is NOT going to “bail you out” after this likely 2K printing in early 2021. That isn’t a prediction, it’s a guarantee.
10) And how do you create those video messages like training videos or webinars that anyone would want to watch past 3 minutes. You’ve seen dozens and yes, they really are terrible. You have idiots who have no content with great technology which is a hot way to give people nothing.
Look, I was on a bucket load of calls with companies this year. There are a lot of leaders that are really trying out there. But there WAS NO INSTRUCTION on how to do business on video (aside from what we’ve put out.)
Did you see how teachers, who teach in front of classes every single day look on video? How they SOUND? How disturbing their strategies for idea implementation are? I will spare names and places but it’s time to fix it now before you start losing entire classes and kids on a wholesale level.
This is HALF of the world you live in.
It’s all fixable. Education is in shambles. Worse. Business is scraping by because they have no strategy, no back up plan. Everyone has run their life as if it would always be the same. I hate to say it (this is not true) but I shared as early as 2004 to DATE, HOW to work with absolutely peak productivity from HOME. This is my 17th year.
We figured ALL of this out…then.
My business changed too of course. I don’t get to go play in Poland or London or Romania or wherever for a few years. It’s fine. I can wait as long as it takes. But can YOUR CHILDREN WAIT? Can your TEACHERS WAIT? Can your management team wait? CAN YOU WAIT?
This is no time for ego but logic and rational thinking.
You are ready or you will be in 17 minutes, to exude charisma in ANY situation. The flexible win. The few people with the largest number of adaptive behavior survive. Those with charisma skyrocket because it is a chaotic time and NOTHING drives people to the CHARISMATIC like CHAOS.
Even with pumpkins…
Charisma is not what you look like but how your viewer sees you.
If people keep their “eyes glued” to your communication’s message, you both win. If not? You both lose. Simple.
Because over half of your communication with others is now online, you have a seriously big challenge. No one has taught you ANYTHING about being seen as brilliant, sparkling, smart as hell, attractive…when you appear on video.
You have to connect and ignite real love, compassion, anger, passion in others or you are useless.
Work for a tech firm and no one listens to you?
Read the above sentence one more time. Your tech skills are going to be archaic in two years. What won’t be obsolete is your ability to cause people to CRAVE YOU.
There are two important elements of communication I’ve been working to build THIS course right for just about 3 years. Questions and stories are the core of charismatic communication.
Questions are how you discover information, opinions and ideas.
But what you never thought of is that questions are REALLY how you train specific beliefs, ideas and attitudes.
If you’ve heard someone tell you that content is king… well… the content that is KING is in the listener, the viewer… in THEIR BRAIN.
That’s why I have put together not just a “list of questions,” but QUESTIONS that change minds, shift perception, alter frames, CREATE criteria.
What did you really believe criteria EXISTED?
You had a lousy trainer. Don’t feel slighted. About 75% of trainers just stink. It’s embarrassing.
People don’t have criteria for virtually anything.
People are walking around in their house in front of their laptop and waiting for someone to tell them what to do.
Don’t believe it?
Ask someone to send you their criteria that existed BEFORE TODAY for searching for that new job in 2021.
Drop me a note with that and their criteria that existed BEFORE today for getting a new house, investment or automobile.
Send me their criteria that is on your planner that shows me how you build a course to change a person’s life forever.
Never existed. Still doesn’t. People have no clue why they do something, decide or choose. They “just decided to,” because they have no other way to describe that impulse. The same feeling you get around a charismatic person, triggers you to a very positive feeling, even a dream you’ve always had.
Kevin in Italy, late 2018
OH, I can give you the 21 questions RIGHT HERE in text and even this pile of gold nuggets is all but useless without all the other aspects of brilliance in communication. Instead you learn what is in the course so you can train people you are responsible to and for, to use criteria that you need them to use. It’s a skill. It needs to be practiced. You’ve got to get reeeeaaaalllly good at this process or you are going to fall deep into the bottom 97% of communicators.
You are now in The New Age of Communication. Yeah The Age was born in 1950, it grew up and graduated from high school in 2000 and just got it’s bachelors in 2020.
But no one went to school for Charisma in the Age of Communication. They simply suck on video. You already know that 95% of people are terrible IN PERSON. Video just makes people worse communicators because they haven’t learned and aren’t going to try to become brilliant on video. That gives you the advantage. No one else is even TRYING!
People have no idea how to have a DATE ON VIDEO. I mean a ROMANTIC date that people remember FOREVER. An experience that they will tell others about forever. Because no one else took the time to develop the strategies and techniques to make online dating WORK for them in the Age of Communication. Instead they learned to make a “profile” and send an email.
I invested almost 2 years (2018/2019) dating on video. At first I didn’t like it, then I started to track what was getting responses so I would know the specific factors to see if others were getting the same experience. Learned while I earned? Something like that.
Now I can get that to you. And as the context grows you can bet we’ll grow the options and content in the future for you, but for the moment you are getting what we know with ABSOLUTELY APPLICABLE step by step technique so you come across as not just a “maybe” but a “YES!”
How do you get the girl to go out on an IN PERSON date with you in 2021?
No one has shown you how. NO ONE.
I spent a big part of 2018 and 2019 doing precisely this.
Result: I saw more women in (in that one on one sense) 2018 and 2019 than I did the rest of my life combined.
It was fun! It was fascinating! It was occasionally dramatic and I added one stumbling block to make it truly tough on me.
I didn’t see ANYONE over 35 years of age. (Talk about an interesting target market!) You HAVE to be charismatic with young women because they tell me they get bored quickly with men out there in the real world. If I had to guess, I made dinner for 70 or 80 different people here at the house….and I don’t like to cook. Worse? I’m not any good at it so I rotated between two or three meals.
Wroclaw, Poland late autumn 2019
Look I had no intention of getting married from dating via video. I had given up the committed lifestyle I had yielded my life to. I really just wanted to have fun which meant I had to LEARN TO CREATE GREAT EXPERIENCES for girls who must have wondered why “this guy” was so DIFFERENT from everything (and everyone) she had ever met before.
Both on video and THEN in real life.
I didn’t spend 2018 and 2019 simply finding beautiful women to cook for and have a great time with.
The fact is I gave even more attention to creating mind grabbing webinars and video conferences.
I focused on what MATTERS to the viewer, the experiencer and NO ONE ELSE.
From day 1, I skipped 80% of the technology for reasons that should be obvious but typically aren’t.
Look, this IS all about YOU and YOUR LEARNED SKILL of being seen as so charismatic that CRAVING is all they can feel for you. They want you, want to be with you, want your thoughts, approval, ideas, advice, guidance, leadership, love. They are the girls, sure, but in businesses, “they” are the human resources person trying to catch their business up to snuff so they still have a job in 2022. They are the buyers, the managers, the CEO’s, the interviewers on video casts and on and on and on.
You need to make “it” work in the new world or you RAPIDLY fade into a black hole.
Now SOMEDAY the masks will be gone. My guess is 2023 or 2024, but I can make a case for 2025 or 2026. There is NO CASE for prior to 2022….you need to have people walk past you whether you are wearing a mask or not and that girl has to think, “damn he’s….what is itabout him?!”
They don’t have a clue because they haven’t felt it for a long time. Social distancing and those cool masks which probably served an important purpose and probably will going forward this is about how LIFE IS GOING TO BE. Start being FLEXIBLE in your communication. Flexible like you’ve never seen a stretch…
Social distancing before it was a thing…in London, late 2018
Stop thinking about how you THINK things should be. That’s madness. You don’t control how things will be, EXCEPT as they relate to YOU.
So you go out to the gas station to get gas and 20 people look at you.
How many look at you TWICE?
If you talk to someone and think the person is a possible hire or a possible date, do you even have ANY clue as to what you’d say?
Look, the world CHANGED. Any similarity between 2021 and 1999 is purely coincidental.
This all means that stories become part of the communicating with charisma equation.
I get on a lot of these conference calls, even as a viewer. Yep, I recently paid
for a really fascinating international biblical archaeology conference. I’m fascinated by the topic and I love READING these folks who presented on Zoom.
EVERY SINGLE SPEAKER I HEARD WAS TERRIBLE.
Because those speakers ability to communicate a message that was once communicated in live workshops and brilliant textbooks, the lack of skill in presenting on recorded video and live video means they can’t simply give data point after data point. IT DOES NOT WORK in 2021.
MOST fields and niches in businesses are simply going to die because people suck at communication. It begins with charisma. That means YOU MUST HAVE THAT *WOW* about you.
Sure if you are hot and look great on Tik Tok, well good for you. You got those 100K likes on that video, I’m thrilled for you.
But for the other 999 people out of 1000, this was NOT YOUR main PLATFORM.
So STOP IT and get your head together.
You need people to stop and listen to you, like you watch that one hot girl on Tik Tok pitch her car insurance, jewelry, shoes or landscaping service.
I don’t look like that “influencer” so I have to be an influencer that relies on ME, my ability to give you a LOT that you NEED and WANT and your training from me to USE THAT in every day life all while thinking, “and then I want to take another one of these trainings Kevin Hogan does.
I wrote a book called, Irresistible Attraction. It touched on charisma.
…in 2021 we can’t “touch on” charisma.
In 2021 you must BE CHARISMATIC.
We live it or die.
Not social distancing from those who died over 150 years ago…Catacombs in Paris. January 2020
As no other time in the past, people must see you as unique and comfortable in every video context you are given to work in. Zoom, webinars, video casts. All of it.
People need to see you as THE PERSON who they want to connect with BECAUSE YOU KNOW HOW to have an ONLINE DATE.
They want to TALK to you because THEY FEEL LIKE YOU ARE FASCINATED by them.
Read that again. No one has ever said that to you.
this year. Heaven knows you’ll have LOTS of spare time to do it IF you don’t learn how to communicate in a way that separates YOU from EVERYONE else.
Like never before, you have to be INCREDIBLE on a 10″ screen, a 5″ screen and with a mask and 6 feet between you and her.If you’re good you last a couple seconds.
I’ve put together the most comprehensive course there is on the planet. Period.
The course is 10 weeks in duration. It is NOT EASY because it requires YOU to make shifts in how you frame, question, use story, captivate and take advantage of all of the disadvantages we have in 2021.
Story?! You’ve read about how to tell a story. Shoot you must have taken my 10 week online courses like the Professional Speaker Course, Wealth Accumulation Course or Success Course if you are in business. But how many stories do you have CATALOGUED that you can tell at the trigger words.
Here are a few stories that come to mind from the 177 (personal) stories I’ve logged as effective.
San Diego, Summer 2019
Here’s a super quick example of a list you pop onto 3×5 card and stick it in your pocket in case you get stuck. Everyone of these stories stops people from eating and holds the listener until I’m done.
Next time you see me live, ask me to show you my “List of 10.” It’s in the left hand pocket of my suit and is there if I ever need a 10* story to grab my audience.
Boy Scouts bring food.
Little Girl in Wheel Chair.
First social security wages? Age 12
3 Things a Day.
Gold Shout to Buy
Snowstorm that Triggered Career and Millions
Idiot in the Target Parking Lot
Each of those words or phrases is part of a catalog of nearly 200 best stories based on responses, not how cute I think it is.
You will learn and MASTER, YOUR 30 most electrifying stories.I’ve never taught more than 6 in a course. Here you have the template, a sample and a directive. You will have YOUR own catalog in weeks!
STORY is why the 25 year old is ecstatic to go out with you. If you can’t tell a story AND WISELY pursue a person’s loves and likes, you can have anything and anyone you want.
Any idiot can ask a question and the dictum of “there are no stupid questions,” is blatantly ridiculous. Most questions are ill considered and often hurtful to yourself and others.
You go on a date and ask a bunch of questions and you don’t ever go on a date again. You ask questions on the SECOND date UNLESS your questions are SPECIFICALLY DESIGNED to place your date at the top of the competition in some way.
Business is different. Here you ask questions on the first meeting. It’s one of the few context differences between business and personal experiences.
And you will have learned how to be charismatic, that very rare person most people will meet a few times and yet will never have dinner with. That is the way charisma works in real life.
I’ll give you the 21 most important questions you will REGULARLY USE IN YOUR LIFE and you will LEARN THEM, because if you don’t people will look at you and see your face as one of the millions of other faces they see every single day.
If you are making your million in 2021, well hey, carry on.
Here’s the truth.
cool AMC theater with “omnimax” mattered. They thought their restaurant was a force that couldn’t be shut down by God himself.
Shopping malls that were once packed with shoppers were empty this year.
EVERYTHING has changed.
Videocast prep in Deb Cole’s place in L.A., Summer 2019
And meanwhile if you are going to believe that Facebook, Google and Amazon are immune to CHANGE, just save this little note and look at it at the end of 2021.
Oh they are good at communicating. But they neglected two really important pieces of LONG term success. I’ll explain that in the course too so you don’t fall prey to arrogance.
I’ve taken material I’ve been recording for three years and assembling it as I record THE new cutting edge for you.
10 weeks AND you have access to me by email ever day. NOT some lackey who got hired to talk to you as if they knew what they were talking about.
No, you can drop me a note and ask a question, including APPLICATIONS of ANYTHING that might not be absolutely evident.
Shopping Mall in Wroclaw, Poland; Autumn 2019
I’m on the floor of the most elite shopping mall in Poland. That’ the picture above.
“How can Kev possibly feel OK down there where the 2 year old are?!?!?!”
Now you get it!
The short story on “how do you price a freaking 40 hour course that is ALL about the viewer” is that it’s not easy. (Yes, people already sucked on video and in all the stuff we’ve run through today. But then…. You have a worldwide pandemic. The course was mentioned 8 months ago as selling for $10,000. Problem is that was PRE-COVID. I had to put the world on pause. Then change the context which largely meant restructuring 65% of the course. Fine. Now how do you help people. It’s now switched from the biggest course since The Wealth Accumulation Course to something EVERYONE needs. SOooooo “make it up on volume.” That’s LOVELY in a hamburger world but I work with EVERY person in the course. So I’ll be a little tired by the end of April. I’ll live.
In Summer 2021 Charismatic Communication will be discounted to 1995.00 and I’ll be thrilled.
In April 2021 this first of a kind training which doesn’t demand you be online at ANY specific time. Until then you can register for $1395. (This will NEVER be repeated.)
My wife suggested this. I believe….a guy should listen to his wife of not very long.
It’s as simple as that.
Register today. And yes, we do reserve the right to reject any application from anyone for any reason. And as you know we do.
OK, get to it and IF you need to do monthly installments, that is fine. Enrolling before 11.59 PM CDT March 17, 2021 is $195 today and $195 for each of the next 6 months.