Persuasion & Influence Articles
Metaprograms: Inside the Mind of Your Client – Legendary
The Conservative vs. Liberal Metaprogram: The Final Answer to the biggest influence button for the rest of the decade.
False Memory Changes How You Influence
Memory Research Shows Us How to Persuade I was one of four math whiz kids growing up on the north side of Chicago. We competed
How the Best Negotiators Win: The Aligned Negotiation with Kevin Hogan
A Winning Negotiation is Your Desired Outcome Can you get hot in an aligned or cooperative negotiation? Of course. It would be hard to imagine
Persuasion…How to Change Minds is Changing – Kevin Hogan
Persuasion and Compliance in 2022 Not long ago, The NYT uncovered the fact that various governments are giving bucket loads of money to research institutions
How Can I be More Credible?
I want to give you the first 14 questions you must answer about yourself in order to build yourself into a person of influence. Neglecting
Resistance to Persuasion. Overcoming their Fear of Your Manipulation. 10 Steps to Persuade Anyone: Part Four Resistance Deletion
Eliminating Reactance and Resistance to Persuasion and Influence Before you even made the appointment or the date, they were afraid that you were going to
How to Change their Mind
“How do I change someone’s mind?” The greatest challenge you often face in communication is changing another person’s errant thinking, particularly when their thinking, or
Fractionation: Using the Secret Facebook Strategy in Persuasion
You’ve got a bunch of friends on Facebook. You don’t really know most of these people but you consider them your friends. Never met ’em.
Mind Manipulation in Persuasion
Imagine I were to say, “pick a number, I’m thinking of 61,000”.What is your number? Now, imagine that I say to someone else, “pick a
Mind Reading: How to Know What They are Thinking
When I first wrote about this in The Psychology of Persuasion we were really on the cutting edge of something special. Today we’ve honed to
