Today’s article is 8 pages so do enjoy. Acquisition begins like this…
Got married in July. Nice wedding. Everyone goes home. I am whipped and happy.
“Now you have time.”
“For what!?”
“We can’t go to Europe because of covid so you can create your Communication Course now. Your fans will have it by Christmas.”
“Honey, there is NO WAY I can make a 10 week course that will be ready in 4 months. You have no idea how much goes into one of these monsters. ”
“Can’t do it?”
“Fine, but you can’t have a course come out at Christmas. People do this kind of stuff come the first of the year.”
“Great it’s settled for January. How about I plan on sending out your weekly emails and you take all the coaching questions.”
(Yeah that’s a reasonable swap…)
“Of course.”
And so …that’s what I did.
It actually begins today and you can still register through Wednesday…
And that’s an example of HOW we begin the implementation process.
The word “goal” is one I always hesitate to use. I don’t like the word. And yet we will use it a bit today simply because of familiarity.
“Goals,” are things most people fail to achieve – and, in so doing, see themselves as failing and then feeling that failure as a bad thing. To be sure, sometimes failure is a disaster, but in most cases, failure is not that big of a deal.
Successful people consider goals differently than people who are “hoping” desired outcome.
A goal in my mind is a commitment. An OUTCOME that WILL OCCUR.
Today we run with the concept of a real world outcome = goal.
A goal is a virtual certainty. A goal is for all intents and purposes a future fact.
As a word, it is one I rarely use when I speak or write. I only use the word “goal” because it is commonly used in vocabulary. With Acquisition you learn that a goal is ultimately something you will do, experience or acquire.
“What are you going to do?”
“I’m going to do…..”
That is your “goal.”
From today forward, the word “goal” is convenient for simplicity, but realize that “goal” is really a promise, it’s a fact.
“I will go to the store and get groceries.”
That is a goal.
“I will finish the website Thursday.”
That is a goal.
Both will happen and utter shock and surprise will happen if they don’t.
Is it remotely possible “the goal” may not happen?
I guess, but really…when was the last time you didn’t get groceries?
When you and I talk, face to face, don’t tell me what your “goals” are. Instead, tell me what you are going to do….
Given this important discussion, for today, use the word as a substitute for all that has been stated above!
While you wait for Acquisition: The Comprehensive Goal Attainment System to arrive, here’s what I want you to do:
Identify Clear Actions You WILL DO
Think ALGORITHM (a set of rules in one phrase)
Now that you’ve specified your outcome it’s time to think about the actions that will move you toward the finish line.
The stupidest things people do when you give them an algorithm (a set of rules to get to an endpoint)?
Turn the page and I’ll show you…
