Kevin Hogan

International Speaker

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Meet John Doe: A Model for Hypnotic Writing, Psy.D.

Joe Vitale wrote an excellent book called Hypnotic Writing. I love that phrase because it so vividly describes what we all should be attempting to do when communicating in text. Here then is one of my models for hypnotic writing….

I would venture to guess that if you take advantage of the information I am about to reveal to you…you will nearly double your response from your sales and writing efforts.

Remember the movie from the 1930’s where Gary Cooper played the presidential candidate who was portrayed as an every day John Doe? If you don’t, you can rent the movie “Meet John Doe” and be in for a real treat. Until then, here is who John Doe is in the 21st century. You are selling your ideas, products and services to John every day…so you may as well meet him (and his dear friend Jane Doe).

  • In general people aren’t as satisfied as they could be.
  • Most people only have a moderate amount of self esteem.
  • Two thirds of women and one third of men don’t like the way they look in a mirror.
  • Nearly everyone worries and has a deep-seated fear of rejection.
  • Almost everyone is afraid to grow old.
  • Virtually everyone has a fear of death.
  • Almost everyone works to avoid pain and once in pain will do what it takes to get out of pain.
  • People don’t have time to be smart shoppers and they don’t comparison shop that much.
  • When people get their mind set on something, they want it NOW. (As a rule, people will not delay gratification!)
  • Most people still perceive credit cards as not being equal to real money.
  • People want to make decisions that will make them look good to OTHERS.

That’s just a thumbnail sketch of a few of John and Jane’s traits. They are universal because we have all evolved from roughly the same gene pool and in some transactions tend to respond similarly in social exchanges. In other words…people are somewhat predictable.

Realizing this, how do we sell to John Doe and how do we market to him? How do we make use of the information used by the largest advertising firms in the world on our shoestring budgets?

Once we know what our prospects’ needs, wants and desires are, we can use this information to prepare a message that firmly impresses upon the mind how we can help them. We can clearly show our prospects how they will feel better, get out of pain and look like they make great decisions to the people in their peer group.

Here is a good model for you hypnotic writers to latch onto and make your own:

  1. Paint a clear picture for your reader and bring it up real close. It needs to show this: What you presently have, who you presently are, or how you presently feel is not satisfactory. ==> You can do, have, or be more and FEEL better!
  2. Product/idea/service X helps MANY PEOPLE JUST LIKE YOU get that result.
  3. Try it once. You have nothing to lose and everything to gain.
  4. Other people will respect you and like you more for using this product/idea/service.
  5. IMAGINE your future as you deserve it to be. You can REACH YOUR DREAMS and achieve your goals if you use this product/idea/service.
  6. This product/idea/service is guaranteed so you can feel secure in making a decision NOW.
  7. To take advantage of this product/idea/service, call/write now because only Y number of people will be allowed to participate. Here’s all you have to do…

Now, obviously not all marketing messages use this model or all components of it. But, based on the market research I have done, this model appeals to John Doe. Research reveals that John and Jane DO act NOW when responding to this model!

Now it’s up to you. How can YOU implement this model in your sales or business and WILL you start today or wait until tomorrow?

Covert Hypnosis: Unconscious Influence DIGITAL DOWNLOAD


Covert Hypnosis: The Course in Unconscious Influence & Communication. 8 Audio CDs, Manual on PDF. Master subconscious influence on others. Use the deepest human drives to compel compliance, action. Discover the Covert Model to ethically influence.

Master Subconscious Influence

Covert Hypnosis:
The Course in Unconscious Influence 

Covert Hypnosis is the utilization of techniques and strategies to change the perception and behavior of others in a completely subtle and unconscious way.
“The optimal applications for covert hypnosis are in the fields of selling, advertising, marketing, attraction and therapy.”
Kevin Hogan, Psy.D., Author of The Psychology of Persuasion and The Science of Influence
“…this is the most powerful material on Covert Hypnosis on the planet. Period.”

“This is THE advanced course in subtle influence! Remember when you read Covert Hypnosis: An Operator’s Manual, and you got that WOW! feeling inside?! Well, that was just the beginning. In Covert Hypnosis: An Advanced Course in Unconscious Influence, you are going to learn how to subtly move inside the mind of anyone you communicate with. In trance or out, this is the most powerful material on Covert Hypnosis on the planet. Period.”
Kevin Hogan, Psy.D.

What Are People Saying About Covert Hypnosis?

“…with only ONE sentence, I had the sale!”

“I recently purchased Covert Hypnosis and absolutely love it. I sell security systems to small business owners. I was calling on a repair shop owner and after giving my presentation I asked for the sale. He said his budget was really tight now but call in 6 months. That’s when I remembered what you taught and with only ONE sentence, I had the sale! It blew me away. Thank you, thank you!”
Andy Howland, Grand Rapids, MI

CD 1: Weaving Covert Messages into Your Stories.

No wasted “intro space” as with so many programs. You jump right in and find out the secrets of how to weave the exact messages you want others to act upon into stories that captivate listeners.

For the master communicator, listeners will laugh one minute and be reaching for a handkerchief the next. Soon they will be nodding their heads!

Meanwhile, dozens of covert messages are secretly being transmitted to the unconscious minds of the listeners via the powerful medium of covert hypnosis.

CDs 2 & 3: Motivate & Compel Human Change.

These CDs show you how to motivate and compel other people to change their behavior as quickly as is humanly possible. Benefit: You can utilize these covert tools with your own unconscious mind because they link into the core drives and desires that you have!

Utilizing the 6 core human instinctual drives and the 10 core human desires, you can literally go inside and push the buttons that need to be pushed at any moment to gain compliance with others.

This breakthrough mind technology has never been taught anywhere by anyone other than Kevin Hogan, and now you can be the first to utilize this information in business or to enhance your personal relationships.

CD 4: The 22 Elements of Covert Hypnosis.

Reveals ALL 22 elements of Covert Hypnosis for this first time anywhere!
Never before released by anyone, anywhere.
The complete Covert Hypnosis Model for change is here. Business? Sales? Consulting? Coaching? Therapy? Learn specifically how to generate change in their thinking with the Covert Hypnosis Model. Parts of this model were hinted about in previous programs, but here the complete model is revealed for the first time.
Now you can have all 22 components!
You don’t need to have any formal advanced training in hypnosis to understand this groundbreaking program.

CD 5: The Deepest Human Drives.

Gives you all the tools necessary to take a person’s deepest drives (sex, eating, acquisition, connection, etc.) and fuse them into building compelling outcomes (the girl of your dreams, lose weight, acquire wealth, meet new people easily).

Ignore either aspect, and failure is assured.
Successfully meld the two in the unconscious mind and amazing things can happen. Goal setting is essentially a waste of time if someone doesn’t literally wire those goals into the deepest primeval urges and desires of the psyche.

Napoleon Hill knew that without intense emotional drive, goals would be impotent. Napoleon Hill was the success master of the first half of the 20th century and now we can take goals, desires and drives into the 21st century.

CD 6: Pattern Recognition.

Getting someone to think about something is one thing. Getting someone to feel driven to DO something and then watch them do it like magic is something else entirely.

Learn so much in just this one CD!!!

How to get people to act on your instructions now.

How to get them to do what you want them to, instead of following old programming

Debug lousy patterns in anyone’s brain so you are free to act now without restriction.

Get people to recognize you as safe, comfortable to be with, and instantly likable.

Making four dimensional maps so real that people are compelled to move on your direction.

CD 7: The 6 Key Ingredients Necessary to Rewire the Brain.

 This is the most recent neuroscience and research that reveals how to rewire the brain.

Rewiring the brain is a literal process.

Some neuroscientists call it “sculpting.” It’s not something that happens instantly and it requires the use of both hemispheres, which can be pretty tricky if you don’t know what you are doing.

Covert Hypnosis Volume 1 gave you examples of stories that covertly show you how to build credibility, prestige and trust. Ingredients to Rewire the Brain goes even further.

Volume 7 takes you right to the nuts and bolts of what ingredients need to be in a story in order to create a rewiring (change!) in another person’s brain.

Specifically, you will learn:

How to get their attention, captivate them and change their thinking.

How to rewire someone else’s brain.

The six specific ingredients it takes to “light up” both hemispheres.

How to utilize this information one on one, in nations, or anything in between.

CD 8: How to Covertly Gather the Right Information.

You are going to learn some unique techniques in the eighth volume of Covert Hypnosis. Not only are you going to learn the truth about values (when they are critical and when they are MEANINGLESS) but you are going to discover the values of the unconscious mind!

No one, anywhere has ever revealed this information before.

You see, the unconscious mind and conscious mind do not correlate to each other but they both correlate to the behavior of every person you meet.


Discover the secrets to what separates Covert Hypnosis from every other compliance technology.

You find out what even the experts don’t know about how the mind interacts with the NON-conscious mind.

What Else Are People Saying About Covert Hypnosis?

“Kevin I just wanted to thank you for taking the time and answering my question. I also wanted to thank you for putting out some kick a*! products. As a person who makes a living from persuading people to buy my products, the information that is in the Covert Hypnosis CD set is amazing, and the Body Language set can give you a leg up in sales and negotiating.” Scott S. Bell, Sacramento, CA

“I bought your Covert Hypnosis and Science of Influence and I thought I owed it to you to tell you that your courses are the reason that I made $32,000 last week. I used to lose a great deal of customers ‘on the fence’. I thought it was just part of the deal, you get some, you lose most. I still make a great living getting ‘some’. I believe your courses enabled me to get most of the ones that are ‘on the fence’ while losing only some of them. Thanks!” Mark Deaton, AGSI, Twin Falls, ID

“I just wanted to thank you for your outstanding programs. We develop sales forces all over the world and the Science of Influence and Covert Hypnosis Series are invaluable resources to increase the chances of getting decision-makers to say yes! If social influence and persuasion are a CODE; you are the CODE breaker. I look forward to your future research!” Randy Zales, President, The Randy Zales Company

“The CD’s I bought from you are excellent. I listen to them going to practice, great ‘stuff, backed by research. I use covert techniques on the practice field regularly. I often begin with a ‘suggestion’ before we start and at the end of the session say a linking suggestion for the future workout or goal. I used to sell before I taught, coached and counseled. I found out early all communication involves selling something, an idea, a belief, a hope or a plan. Your help through your presentations is a generative ‘thing’ and I love it!” Performance Coach Joe Donahue, Boston, MA

“I wanted to take this opportunity to thank you for your part in changing the direction and fortunes of my career. Having been a fairly successful salesman for only 2 years, I was invited by the company to come off the road and take on a development/training role for the very new sales team. I accepted the offer knowing I needed to do some quick study in the world of sales. All the other books recommended to me contained the standard closes known to every man and his dog. That’s when I…came across you. I found your Science of Influence Series, Body Language Study Course and Covert Hypnosis to be truly spectacular. And to prove it, I was recently awarded the annual Employee of the Year award with over 50% of the votes! I work for one of the UK’s fastest growing companies, now recognized as the most prolific selling organization in the telecom industry. Kevin, I owe an enormous amount of gratitude to you for the quality and consistency of the material you produce. I truly hope to thank you in person one day but for now…Thank you!” Gary May, Hampshire, UK

“I recently bought your covert hypnosis course and love it. I have been listening to the CDs over and over and over again and doing the exercises in the manual. It’s really starting to sink in and I’m extremely happy about what I have learned about myself and others. I have experienced many “WOW” moments. The 16 core desires/drives is just blowing my mind. I am pleased with the program and the peace of mind it has brought into my life. Thanks.” Ken Kimball, Monroe, New Hampshire

“Kevin, Just wanted to let you know how much I enjoyed your 8-CD Series on Covert Hypnosis. I have gone through the series 4 times. Every time I review the CDs I learn something new and another question is answered. Thank you – I really have enjoyed them!” Greg Sysak, Long Beach, CA


8 full-length audio CDs plus the gigantic 135 page workbook in PDF form containing secret material never in print before! The PDF document gives you the flexibility to take the manual with you, even when you travel! Never be without the critical information you need. No more coffee stains or ripped pages. You control the printing and print quality.

“Be prepared to be blown away like everyone else who listens to this program. Be prepared to be in control as you never have when you begin to USE the program.”


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Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


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Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

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Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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