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People see something once and poof, it’s true in every case for everyone. (It should becoming obvious that prejudice is, unfortunately, normal to all of us in many areas and aspects of culture because of how beliefs are formed.)
How are you going to change that?
Beliefs, attitudes, prejudices, ideas…what’s it going to take whether it’s about you, your company, your business, anything.
If you can’t get a person to accede to the imagination techniques I showed you in Science of Influence, then you are going to have to go to the next level.
Causal and non-causal “arguments.”
Now, an argument isn’t a fight. An argument is a bunch of ideas/facts clustered together in such a way that they support a point of view. Could be logical or illogical, right or wrong, accurate or inaccurate. It is an argument. Creation is an argument. Evolution is an argument. They are clusters of ideas/facts that are put together in such a way that support a view point. Make sense?
Cause is about what makes something else happen. It’s one of two kinds of “arguments” that can make all the difference in the world in whether or not you hear “yes” or “no.”
“You are a jerk because you used physical violence.” “You are a genius because you aced the exam.” “You are a psychic because you said his Mother’s name was Mary.” “You are a healer because you touched that person and they got well.”
Those are causal statements. Something causes something else.
Then there are non causal arguments. These are arguments that don’t have anything to do with cause.
“Your life is in safe hands when flying. Only 1/2,000,000 will die on an airplane this year.” “Three times as many women die from heart disease vs. breast cancer.” “People on the East coast move their residence (on average) every 10 years.” “People on the West coast move their residency (on average) every five years.” “Children killed in school shootings are at all time lows.”
Those are noncausal arguments. They evaluate what has happened. They often use statistics to support the argument.
The argument, “I believe in God because I feel him in me,” is a causal argument. “Look at all of the rest of the planets in the solar system. There is no life on any of them. There is here. That is a sign that God is working here and is real and present.” A noncausal argument.
If you want to change a belief in ways other than action and imagination you will need to know which kind of “argument” is likely to work.
Beliefs can begin to change when something OUTSIDE of the person triggers new or different representations on the INSIDE of the person.
Legend Point: You must get the person to call into question their beliefs and not push a new belief structure onto them. Statistical evidence is almost useless in changing beliefs.
People continue to behave and believe in the face of overwhelming evidence to the contrary of their belief, when the evidence is NONCAUSAL. Statistics, evaluation and noncausal arguments simply don’t cut it in the belief change department.
The proof is in the pudding… Turn the page…
