Kevin Hogan

International Speaker

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The same factors that cause people to trust you quickly in the short term, if repeated, will build your Integrity and Personal Character. And this will help people to trust you over time.

What is Integrity?

Integrity is a strict adherence to a moral or ethical code. Integrity means something is rock solid. Something that can’t be modified without authorization. It’s complete. The quality of being honest and truthful.

A plane better have integrity when I’m flying on it. Your lawyer better have your best interest at heart when you do business with him. Your personal code, which defines who you are is on your shirtsleeve for people to see and they know that when they are with you, they will get the behaviors communicated in that code. THAT is integrity.

What is Personal Character?

Integrity. istockphoto/IvelinRadkov Personal Character is moral or ethical strength. Character is like temperature. It measures the strength of someone’s moral or ethical being. Just like you might say that your baby has a “temperature” you also might say someone has character.

Trust happens because we are experienced as trustworthy in the moment. We have personal character in the moment. We have integrity in the moment. You take these moments and add them up in time and soon you have Integrity and Character. The result of habits, actions repeated over and over.

Unconsciously we are forming habits every moment of our lives. Some are habits of a desirable nature; some are those of a most undesirable nature. Some, though not so bad in themselves, are exceedingly bad in their cumulative effects, and cause us at times much loss, much pain and anguish, while their opposites would, on the contrary, bring as much peace and joy, as well as a continually increasing personal power.

Those unconscious habits are TOUGH to overcome when they aren’t so good. And EVERYONE has some unconscious (and conscious) habits that are not so good. You and I aren’t alone.

Here’s the question for you:

Is habit-forming integrity, character building, a matter of mere chance; or is it within our own control?

It can be either. You will have to CHOOSE to overcome what the nonconscious mind “does” and then begin to lay out the kind of person you want to be.

After this has been bravely and determinedly said, and not only said, but fully inwardly realized, something yet remains. Something remains to be said regarding the great law underlying habit-forming, character building; for there is a simple, natural, and thoroughly scientific method that all should know.

In this moment, you need someone to trust you right now…how’s that going to happen?


Undesirable habits can be broken, and new, desirable, character building habits can be BUILT, a method whereby life in part or in its totality can be changed, provided one is dedicated to the process.

How do people out there experience trust?

The one nonconscious indicator of trust is being on time. Timeliness is the manifestation of the trait of dependability. People who are chronically late experienced as unreliable and untrustworthy. It generally requires being late once to cause uncertainty in another.

Develop the habit of being on time, as scheduled.

This isn’t a true equation but you could treat it as if it were true and build not only your business but improve all of your relationships.

Dependability Builds Trust

Trust = On Time = On Schedule = Dependability

If your head is spinning about being on time, consider this.

Whenever one does a certain thing in a certain way it is easier to do the same thing in the same way the next time, and still easier the next, and the next, and the next, until in time it comes to pass that no effort is required, or no effort worth speaking of; but on the opposite would require the effort. You have created a HABIT.

Integrity and Character mean you do those same behaviors over and over again that your reputation, precedes you.

Why is Amazon a Trillion Dollar company?

Two day delivery…free with your Prime membership.

And it’s always there, in time, on time, every time. You trust amazon.

Speed isn’t everything…but it’s almost everything.

Answer this: Trust = ___________

Getting it done right, quickly and being on time and in time.

Think about your own experiences.

Who do you trust?

Are they predictably on time? Do they get projects done in time?

If not you might be trusting the wrong person.

Being late doesn’t mean someone can’t be trusted. Absolutely not. But it means the person is definitely not dependable and that is the central component of trust.

Begin today and never stop being on time, in time and move quickly.

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