Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

Your Income, Net Worth and FOCUS: The 8th Achievement Factor

There is ONE key decision you need to make for yourself to build great wealth and achieve.

There is ONE key decision you need to make for your kids to help them to do the same.

All the individual and family/household income numbers are in for the United States.

I want to show you how much your neighbor makes, the income of people with various levels of education, how much your neighbor is worth and which group of people is the ONLY group of people that make any real money. (And you as an individual make this choice TODAY!)

Income Levels in the U.S.

The median (half higher, half lower) income for a family in the USA in 2018 is now at $61,300.

That means, adjusted for inflation, it’s the same as it was in 2002. No kidding.

If 3 people are in a room and one earns a million dollars and one earns a single dollar bill, and the other earns $100,000: the average is $367,000 dollars; the median (middle family) is $100,000. Make sense?

The bad news is that these incomes just reported by the Fed are DOWN from three years ago!

In the midwest and south both income measures went down over the last 3 years. In the northeast both went up. In the west, the median (which is more important when looking at the wealth of a nation’s individuals) went up…but people still averaged less. (The wealthier half got less wealthy.)

Here are the annual income averages for a household in various groups:

Group                                Median (in thousands)            Mean
0-20%                                   11.1                           10.8
20-39.9%                                25.7                           26.1
40%-59.9% (middle class)                43.2                           43.4
60- 79.9%                               68.1                           69.1
80-89.9%                                104.7                          106.5
90-100%                                 184.8                          302.1

So if you earned $100,000 last year, you just missed being in the upper 20%, and you suffer the fate of being in the upper-middle class.

KEY: How important is education of the head of household to income?


Group                     Median household income       Mean income in thousands
No diploma                  19.4                                    25.9
High School Grad            35.6                                    44.8
Some College                41.1                                    56.0
College Grad                73.0                                   117.5

KEY: Send your kids to college. Get them to graduate and they make twice as much as their non College Grad friends.

What about YOU?

What is the one key factor in YOUR income? (I’ll get to the key factor in net worth in a minute)

Answer: It’s who you work for….

Current WORK STATUS of head of household (Who do you work for?)


Group                        Median Household Income        Mean
Work for someone else        49.3                           70.1
SELF EMPLOYED                66.7                           141.5
Retired                      24.4                           43.2

How does your net worth compare?

Now. Let’s move from income and evaluate the present big picture. Net worth.


Group                           Median Household Worth in thousands of dollars
25th percentile                   13.3
50th                              93.1
75th                              328.5
90th                              831.6

Family net worth by education of head of household


High School Only                 68.7                              196.8
College Grad                     226.1                             851.3

The college grad is worth FOUR TIMES the non-college grad.

What is the most important factor in achievement? In net worth?

Current WORK STATUS of head of household (Who do you work for?)


Work for someone else            67.2                             268.5
SELF EMPLOYED                    335.6                            1,423.2

If you work for yourself, you are worth 7 TIMES what someone who works for someone else is worth. WOW!


  • Self employed… sounds so iffy on an application.
  • There’s nothing iffy about it.
  • Self employed ==> Wealth
  • Every person who works for someone else should seriously consider having a small business on the side. Internet, brick and mortar, something where you determine your own income.

Looking at the consumer’s big picture, the median net worth of a family in America is a skimpy $93,000. Half the families in the USA are worth less than $93,000. One bad thing goes wrong and the families are done. It’s very scary.

The median net worth of the top 10% in the USA raised to $924,100. (assets minus debt). BUT the bottom 20% in net worth in the USA dropped by more than 10% to $7,500. The poorest people are not saving anything. They are building no equity and accumulating junk debt (toys) instead of quality debt (things that go up in value like real estate, education, career related expenses).

More bad news. The net worth of the group from the 20% to 40% (lower middle class) had a huge drop of 13% to $34,300.

A shred of good news: Middle class America (40%-60%) had a teeny tiny increase in income and net worth.

The Illusion of Balance

The ongoing problem is simple:
People aren’t focused on their present or future. They are self-sabotaging their lives.

Someone once told me that they wanted to be “successful” and live a “balanced life.”

I asked what a balanced life was.

It came down to having time each day for their job, time for entertainment, time for friends, family, leisure, and relaxation.

I asked if they liked their current job.

They did not.

That’s a good picture in a movie. It’s a good recipe for a disastrous plan in most people’s life.

The core problem is that there are *very few* “jobs” that provide enough income to offset future financial hardship in someone’s life.

In other words, when someone in the family gets disabled, divorced, sick, dies, gets fired (downsized, sorry) everything exponentially gets worse. All of these things devastate families and remove “achievement” from any picture. Survival becomes the issue. Credit becomes stretched and becomes extinguished.

Because someone had a leisurely non-work life, they didn’t have further education to prepare them for their next career, education which is necessary in the 21st century. (Most non-service, non-sales jobs are able to be done much cheaper in India or China. Smart companies are hiring highly-educated Asians to replace modestly educated Americans.)

They didn’t have $50,000 stored for the “rainy day,” which usually lasts a minimum of six months and often the rest of the person’s life. The rainy day requires replacing lost income as well as the additional enormous expenses that go with the rainy day. (Hospital bills, rebuilding the house that burned down, etc.)

So in the present, the person/family lives a life of hating their job then going home and vegging out.

Then they have to leave their job or are forced out when the rainy day hits. They can’t get a new job that pays what the old one did. The entire family suffers and usually for years.

What was a seemingly OK tradeoff (the job you hate for the leisure time), the “balance” is actually a short term illusion. When the disaster hits, no one is going to be home long with the child that needs help because both parents (if there are both parents) will now be working two jobs to replace the one better paying job they had. The parents essentially can replace their income if they are still together but they will rarely see their children or watch a TV show again.

It’s the illusion of “balance.”

How many people does this happen to? About 77% of adults living in the United States. In other words, it is going to happen to you.

How do you know if you are safe?

You really don’t know but you have a margin of error if your liquid assets (your savings not including retirement or your home equity) minus your credit card debt + vehicle debt is greater than $50,000.

This is why I tell people they MUST start or buy a small business, preferably one they love. Something that is fun, or rich with meaning for them. Most small businesses cost next to nothing to start and can cause an income much higher than any job they ever had.

The only expenses you want to make in your younger years (pre 60’s) are tax deductible expenses (home, business, and education that will pay off shortly after the expense is incurred). That’s it.

That’s the future of someone who lives a “balanced life” today.

But let’s look at today.

If someone loves their job, they are in a potentially good life situation. Work that is meaningful that is secured by the individual’s overwhelming skills that make them almost irreplaceable is a nice beginning.

Of course, that still only looks at today. And most of these people don’t have the “liquid assets – debt” problem attended to.

What’s missing?



Life doesn’t need to be balanced if it is focused.

If it is focused, it is self-balancing both short, medium and long-term.

A focused life is one where the person (family) can take care of the rainy day today while they love what they do. They know that life is short. Sometimes unfairly so. They take care of their family today and have a tiny cushion (that $50,000 dollar number I’ve been mentioning…and that is a very, very tiny cushion) for the rainy day. Additionally they have their retirement taken care of. I’ll spare you the pain of that subject for another day so we can get back to focus….

The focused life is self-balancing because ALL DAY you are engaged in meaningful, important, fun, and/or interesting activity that is taking care of you and your family today and into the future. You are living the life of YOUR choosing. (This can include working at a job you love and find important, or, your own business.)

This is the ONLY life that leads to achievement. It’s the only life that brings families stability, security, safety and long-term happiness.

Someone who strives for balance is trying to balance good and bad, and that result *always* ultimately loses. (It’s simple math.)

People who live a focused life, *almost always* win and have a fulfilled and meaningful life.

Both lives will have their disasters and devastations, but the focused life will weather it. The person who strives for balancing bad and good is unlikely to do well at any level.

To achieve, you must have focus. Focus causes achievement.




with Kevin Hogan, Psy.D.


See Application Form for Tuition Discounts and Course Dates

Go Directly to Application Form

I almost started this letter to you with “Will YOU be the next Internet Millionaire?”

Then I thought about it and realized that sounds so cliche…Sooooo…’s the headline I’ve chosen for this letter…


Will YOU be the next person to earn SIX FIGURES annually on the Internet?

Using the same strategies and techniques we’ve used to make a ZERO investment turn into SEVEN digits….you CAN do it.

A few people have taken what I’ve done and turned it into EIGHT digits annually…THAT requires a bit of work, so let’s stick with more attainable outcomes, at least for now.


This E-Course includes the use of video training so you can SEE HOW to do what you need to do…it includes audio files (lots and lots of audio files), CD’s and written material along with complete access to me for mentoring and coaching.

What helps most is that unlike a barrage of home study programs you can ask questions that are important to you and your work. You have a MENTOR. You have me at your email pleasure for as many hours as I’m awake. I will answer EVERY question in copious detail so you have 100% understanding.

Question: How much is a 7 week course (plus two bonus weeks later in the year!…for a total of 9 WEEKS) worth if it brings in $100,000 your first year?




Well, I’ll tell you what it’s worth to me.

When your website(s) revenues total $100,000 that’s when you pay 2/3 of the course tuition. 1/3 of your tuition is paid in advance.

Some people sell you an internet marketing package for $2000. A bunch of DVD’s or CD’s and a manual and that’s cool but will you REALLY do IT???!?!?!

Research says NO.

So I’ve once again made use of this schedule for tuition.


I’ll be back to tuition shortly.

The System you are going to learn is unlike anything you’ve seen or heard of before.

Building wealth on the web requires doing a lot of simple things right.

Most internet marketers will tell you WHAT you need to know. I will show you HOW to do it.

For example: If I tell you that you are going to use audio on your website….I’ll SHOW YOU HOW TO DO IT in such a way that it works FAST and EASY. I won’t just say, “Oh, audio on the website is really helpful…”

I’ll show you how to get audio on your website for the world to hear. (It’s not 1/10 as hard as you think it might be.)


Here are just of a few of the keypoints reflecting what you will learn:

Note: There is no mandatory schedule you need to follow – you create your own schedule to follow for the duration of the course (although you WILL have Kevin at your disposal to ask questions via email 24-7).

1) How to buy a web name in 2 minutes. (like

2) How to start a website in 30 minutes.

3) How to post the website to the internet in 10 minutes.

4) How to get people to come to the website within 4 HOURS.

5) How to get the biggest search engines (google, yahoo, msn, aol) to direct people to you instead of your competitor, for free. (within 2 days)

6) Exactly WHAT you need on your website to make your website popular. (Within days.)

7) How to make those search engines fall in love with you and send more and more traffic your way. (Within a week.)

8) Specific things you can do with nothing more than typing a letter that will make the search engines think your site is important enough to push you onto the first page at google, yahoo and msn. Within 7-14 days.

9) How to KNOW what to sell on your website(s).

10) Choosing products and services to sell.


“Kevin’s Internet Marketing and Web Wealth E-Course was excellent. He gave us LOADS of stuff to learn, and he also personally answered every single question I could throw at him. So now I have all the knowledge needed to successfully market ANY product. There’s no need to guess or wonder what some other guru knows that I don’t know because he gave us everything that actually works!” Jason Lowe, New Zealand

11) How to make a relative fortune without having to create a product or service yourself!

12) How to get other people to help you build your empire as quickly as possible.

13) How to create a sales force of people to tell the world about you…with no up front cost.

14) How to WRITE the copy (advertisements) that will sell the products and services you will offer.

15) How to know what to write.

16) Learn all the wrong ways to write that will cause any site to go broke.

17) Learn the EXACT WORDS and PHRASES that the pro’s use to sell millions and millions of dollars every year.

18) How to appeal to a very specific audience so your message doesn’t have to be wasted on people not interested in what you are selling.

19) Learn the art and science of copywriting.

20) Find out what sizes of print and what FONTS and COLORS of type make the most money the fastest.

21) Learn how to test in just a few DAYS what is working for YOU and change QUICKLY so there are NO WASTED DAYS in building your business.

22) Learn to do the things that sound complicated that can be SUPER EASY….like picking the metatags and keywords for your website…for FREE.

23) How to know what words to choose as your “metatags” so that google knows what you would LIKE your webpages to be known for.

24) How to type in your metatags and keywords so that the search engines trust you.

25) Search engines don’t read like people. If I want to promote myself as a body language expert, my metatags and keywords have to read “EXPERT BODY LANGUAGE” and not, “BODY LANGUAGE EXPERT.” I’ll show you how to figure this out in SECONDS.


“Kevin, I want to thank you for your Internet Marketing E-Course, as I was able to write a book (me! I wrote a book!) with the information you gave. I was a bit of a silent partner as I didn’t talk, email or respond with the group much, but I have learned a great deal and this course has been invaluable to me and my business. Thank you!” Betty Eastman, LCSW

26) Find out how to get other people to help you build your business…even your competitors. (REALLY)

27) How to get people to buy products you release today….today…yes…you make it, produce it and release it today…and it sells TODAY and it sells A LOT.

28) How to write an ad for that product that will actually work. (If you have written an ad before and discovered it failed miserably you know that almost ALL ads fail.)

29) How to develop LOYAL customers.

30) There is NOTHING more important in web marketing than an “E-zine.” I’ll show you how to write your own Coffee with Kevin Hogan and have people CRAVING IT every week.

31) I’ll show you the biggest risk I ever took in Internet Marketing. It has to do with Coffee with Kevin Hogan and it paid off like the lottery. NO ONE ELSE does this who has an e-zine. I’ll show you what it is and how I did it.

32) I’ll show you how, step by step to get your e-zine DELIVERED into the email boxes around the world so it isn’t filtered as spam.

33) I’ll show you step by step how to develop LOYAL readers where everyone else just has their ezine read rarely and often by accident.

34) You’ll learn whether or not you should promote specific products and services through your ezine when you are approached.

35) People talk about their “lists” of one million people. Let me tell you that number means diddly. If you are on a LIST you are NEXT IN LINE at the hotel. I have READERS. People who want to read Coffee as much as they want to read Cosmo, Maxim or The Wall Street Journal. The difference between a LIST and YOUR READERS is ENORMOUS. I’ll show you EXACTLY how to have people KNOW they are important to you.


“Kevin, the Internet Marketing Course was great! I highly recommend Kevin Hogan’s web marketing and Internet E-Course to anyone who is serious about learning and implementing the nuts and bolts of having a profitable online business. Hogan without a doubt over-delivers on the information he provides. This course was well worth the price and way more. Again, if you are looking to learn and grow your Internet business, this course is for you. Whether you are a beginner or advanced, I highly recommend it.” Michael Roth, DC,

36) I’ll show you how to develop a relationship with your readers, no matter how many your have…so that when you take a week off and your E-zine doesn’t show up in their mailbox, they are screaming at you and telling you they miss you!!!

37) You’ll learn EXACTLY the formula I have discovered for success using an E-zine in conjunction with your work.

38) I’ll show you how to get articles for your E-zine if you can’t write them all yourself. (Free articles that are surprisingly good.)

39) I’ll show you how to get the biggest names in your field to contribute articles to your fledgling E-zine.

40) FACT: The E-zine is the SINGLE MOST IMPORTANT PIECE of the Web Wealth puzzle. I’ll show you why and how to make sure nothing ever goes wrong.

41) I ‘ll show you EVERY secret I have learned about Ezine’s that will make you a LOT of money.

42) I will walk you through STEP BY STEP how I write Coffee with Kevin Hogan every week. Not so it’s the fastest, or easiest but so it’s the BEST.

43) How many OTHER Ezine’s do you read other than Coffee with Kevin Hogan? I get hundreds in my mail box every week. I read 7. That’s it. I’ll show you those seven and why I like them and why they are as profitable or MORE PROFITABLE than Coffee. Almost all Ezine’s are TERRIBLE. 99% is not a big enough number. People do NOT GET WHAT AN EZINE NEEDS TO DO. You will.

44) You will find out how to decide whether you should have a full color ezine or a simple text ezine. There is an EASY ANSWER for YOU and there are only THREE VARIABLES. But if you make the wrong decision, you go broke.

45) I’ll show you how to write a SUBJECT LINE. NOTHING IN YOUR ENTIRE BUSINESS IS MORE IMPORTANT THAN THE SUBJECT LINE OF YOUR EZINE each week. Not your product quality, not your website, not YOU, NOTHING. I will show you successful subject lines and then I’ll grab subject lines from my email box and show you what other people are doing that is wasting their time and their life.

46) I’ll show you how to make extra money once per month in your e-zine with an idea very few have ever thought of.

47) I’ll show you how to get your first 5,000 READERS as quickly as possible and compare them with the first 100,000 people on anyone else’s list and show you why YOU WILL MAKE FAR MORE MONEY.

48) I’ll show you REAL SECRETS that will help you use your EZINE to boost web traffic to your website that NO ONE ELSE IS DOING RIGHT NOW. (They will be after they take the course.)

49) I’ll show you what NOT TO PUT IN YOUR EZINE so you save yourself legal problems.

50) I’ll show you what is necessary to make your ezine 100% legal. (and pretty soon legislation will pass that will put most ezine’s out of business)


You have created a ‘cookie cutter’ plan to wealth via the internet with this course, all the participants must do is follow the directions, amazingly easy, thank you.” Michael Neumann, Tikrit, Iraq

51) I will show you benefits and drawbacks of software programs that can help your business….or not. (Including email programs, website enhancement programs, etc.) 52) I’ll tell you THREE PIECES OF SOFTWARE YOU NEED TO GET RICH.

53) I’ll tell you the secret of WHY I still have an AOL account and use it A LOT in my business…and how much money it makes me because of it.

54) I’ll show you how to make your website an EXTENSION OF YOU. I will step by step take you through a process that will make YOU a celebrity and your website almost a part of your persona.

55) I’ll show you how your website should read and look so they feel you are there with them when they are at your site.

56) I’ll show you how to make money….a lot of it…while you sleep…for real…

57) I’ll show you how to take credit cards. Without spending thousands!

58) I’ll show you how to determine WHICH company to use and WHY.

59) I’ll show you how to select a company to host your store (if you are going to have one).

60) I’ll show you why I took the time and started FIVE blogs. (I don’t even LIKE THEM…but you need to have them…and I’ll show you how to do it all for free and make money on the process!)

61) What do Jenna Jameson and Hefner’s “triplets” (his three girlfriends) have in common? They have web pages. I’ll show you what they are doing and why and how you can join in the profits.

62) I’ll show you how I know before ANYONE what is going to be hot this year in web and internet technology. You will be shocked but almost NO ONE outside of the adult entertainment business knows this secret….and now you will.

63) I will tell you the REAL RESOURCES on the web for making money, who knows there stuff, who is full of hot air and who you need to be watching.

64) I will give you a simple formula to balance time for your family and friends and time for your business. That means giving up profits somewhere ….sometimes… but not forever. This module alone is worth the world to me.

65) I’m going to TAKE YOU BY THE HAND and WALK YOU IN MICROSTEPS to start your INTERNET BUSINESS in less than 72 hours.

66) You will learn how to build a website for less than $90. And it will be profitable FAST.

67) If you aren’t selling yourself (and even if you are) I’m going to show you how to find the top 20 HOTTEST selling products on the ENTIRE WEB and how you can be selling them on DAY ONE you are up and online. (Read that again.)

68) I’m going to show you how you can either partially or FULLY automate your website, depending on the purpose of the site…so you can spend time sleeping, eating and with the kids or your girlfriend.

69) Not everyone can be #1 at google, but I’ll show you how I got there on a lot of stuff and how important it is that you do what I tell you so YOU ARE TOO!

70) You’ll learn how to get THOUSANDS of QUALIFIED visitors to your site for FREE.

There are so many people like you and me that are making a fortune on the web. Most people I know on the web make far more than a neurosurgeon and our incomes make pilots and some sports stars blush.

71) You can be ON THE BEACH and making money under the cabana or umbrella.

72) You can do what needs to be done daily from ANYWHERE on this planet and occasionally on the airplane! You have a business without rent, walls or doors.

73) You will learn how to make “digital” products and “ebooks” so fast it will make your head swim (in dollars or euro’s).

74) I’ll show you how to write a GOOD EBOOK in less than TWO WEEKS. Not some piece of junk as 96% are…but a GOOD EBOOK that is VALUABLE to your customer…and that they will happily pay $47 for….and you have ZERO COST.

75) I’ll show you how to create hard products for sale in less than a month. (Sorry, no BS here. I could show you a bunch of junky ways to get stuff done in two weeks at first but let’s do it right!)


“I recently took your Internet Marketing Course and I was ‘blown away’ by the content and quality of the course. It exceeded my wildest expectations. I was more than pleased. I have recommended your course to many business associates and would encourage anyone who wants to ‘master’ the Internet to take your course. I am still amazed at the content and deliverables you provided! Job well done!”Steven Chambers,

76) I’ll show you how to sell OTHER people’s products and services and not have to ship anything…not take a credit card…and have no customer service and still get paid HALF of the sale!!!!….

77) I have pages on my website that people stay for 4,5, and 6 MINUTES. This is unheard of on the internet. The longer people stay, the more likely they are to buy. I will show you ALL of my secrets!

78) I’ll show you how to build your opt in list of subscribers without having ANY traffic to your website at all!!!!!!!!!!!!!!!!!!!!!

79) Think you can’t make sales? I’ll show you the best technique on the planet, especially when you are NEW with the product or new in business.

80) I’ll show you the facts behind whether you should take Pay Pal and other forms of money transfer. I’ll tell you the costs, risks and rewards involved!

81) Should you offer a money guarantee? Sometimes YES and sometimes NO. I’ll show you EXACTLY how to know WHEN to do WHICH.

82) You’ll learn how to advertise your business for free…in hundreds and THOUSANDS of places on the web.

83) I’ll show you how to take advantage of’s amazing ranking on google to help build YOUR business.

84) You’ll learn how to talk to the best affiliates in the world and convince them to sell YOUR products.

85) Want to know how to use Google AdSense and Google Ad Words? These hot commodities can make you or break the bank. I’ll show you what to do and HOW.

86) I will show you EXACTLY how to outsource to get people to work for you so you don’t have to. YOU DON’T HAVE TO KNOW IT ALL!!! (or do it all either!)

87) Increase your profits by leveraging the work of others in emerging countries like Romania.

88) Learn how to make the most possible money with what you have by EASY testing and tracking.

89) Learn how to use SIMPLE email strategies to put a system of income generation on literal automatic pilot. (LITERAL)

90) Email marketing isn’t just an Ez-ine. There’s more that can be done to turn big profits!

91) I will show you how to CONVERT visitors INTO CUSTOMERS. This is the crucial step in Internet marketing that no one talks about, because it’s the most difficult. I’ll show you how!

92) Learn the key strategies to get FREE traffic. I had almost 1000 people become Coffee with Kevin Hogan readers LAST WEEK. Not people on a list…we filtered OUT almost 9,000 people! NO. I’m talking READERS. You need to learn how to do this.

93) Learn the lead generation strategies of the pro’s!

94) Linking has NEVER been more important than NOW. 10 links from your friends aren’t likely to be anywhere near as valuable as ONE LINK from You need to know WHO to link to. I’ll show you how to find out and WHAT TO DO TO GET THOSE CRUCIAL LINKS.

95) I’ll show you how to dominate the search engines. I’ll take you through step by step the FREE process I use to get my #1 or in some cases top ten rankings at google!

96) I’m not going to say you need a marketing empire. but if you want it, I’ll show you how to do it!

97) Pay Per Click is growing FAST and it’s bigger than google. MUCH BIGGER. I’ll show you what to do and how NOT to get ripped off for everything including your shirt.

98) Learn how to advertise with the web and OTHER PEOPLE’S EMAIL….yes…for free and better than that: PROFITABLY.

99) Learn in such a way that IS EASY, NONTECHNICAL, NOTHING COMPLICATED IN ANY WAY. I EXPLAIN EVERYTHING which means it’s got to be SIMPLE.

100) Ask any question at any time during the 7-week course AND IN OUR TWO BONUS WEEKS YOU WILL LEARN ABOUT IN THE COURSE…and you WILL have your answers!


“The most remarkable thing about doing Kevin Hogan’s Internet Marketing Course was one week after we started, I had a website up and running! This is not the usual type of course where you receive all the subject matter and it sits on your shelf until you find the time for it, oh, no! Kevin is involved. Every day he send you emails with attachments. He takes you step by step through the process, especially in the beginning when you really need it. It’s in your best interest to keep up with the group, and whatever questions you have, he answers them all. You will receive absolutely everything you need to know about the Internet. Something else that would never have happened without Kevin, is that my website was spidered by Google 4 days after it was published, and Google still comes by every 3 or 4 days like clockwork. A month later, my site had a page ranking of three. For a newcomer going it alone, this is unheard of. The course was worth every penny. I highly recommend it to anyone interested in setting up an Internet company, big or small.” Sharon Dell, Durban, South Africa

Apply below NOW or continue reading….

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Every day I look at beautiful websites designed by creative geniuses that do absolutely nothing in net profits. (notice that word “NET”)

And I see websites that I can instantly tell you are making money. They look like they were designed by one of my kids….which is one of the ways you know….they will do well.

There are lots of great books and DVD’s and CD’s about making money on the internet and to date I have yet to see a comprehensive package.

For example:

There are lots of programs that show you how to build a website. (This is no longer complicated. I’ll show you how to build a website by typing as if you were typing any other document on your computer.)

Problem is having a website does you nothing if you have nothing to sell…or if you don’t know how to write in such a way that it compels your reader to trust you and buy from you….or if you don’t know how to GET PEOPLE TO YOUR WEBSITE…or if you ….get the idea?

There are lots of programs that address any part of the factors in building wealth on the web. I own a bunch and I’ve learned a lot over the years. But NO ONE has put together the COMPREHENSIVE PROGRAM.

And of course when my mentor says, “Kevin, you need to put an E-Course out there that shows people how to do EVERYTHING involved in making a successful web business. Not just one aspect….and it has to be simple, fast and really work.”

And even I felt overwhelmed…. and it takes a lot to get me overwhelmed.

I mean that’s like saying, “Show people how to build a city, make it easy, simple, something that will generate more participants in the future from viral marketing and that will not take every second of your life….”

No problem….

But because all of this is fun and there is actually no part of making money on the web that can’t be done by literally anyone with a 5th grade education…then it should be relatively do-able….

I hoped…

And it turned out it was.

If you think of a sport like football, basketball or baseball….you know that if you take out any one player…and play one man short….you are going to get creamed.

And that’s ultimately what web marketing comes down to.

There are lots of nuances that the experts and internet marketing scientists figure out and I LOVE to learn that stuff. BUT the fact is that the big pieces of the pie are far more important than the nuances in this game.

In fact, you can be an expert at say, getting traffic to your site…but if you have stuff that no one will look at for whatever reason…you make zero dollars. I don’t care if you can double that traffic. It doesn’t matter.

You MUST have ALL the pieces in place before you even CONSIDER working on the nuances.

As I look back at what I’ve accomplished on the Web, I know that it wasn’t the awesome website or the beautifully packaged program or the powerful search engine optimization (and yes, you want to evolve beyond basics) BUT it was having ALL the pieces in place… all the pieces of the puzzle operating competently that caused millions of dollars of business.

Everyday I learn something new but those things alone would never have gotten me where I am.

That required putting together a SYSTEM.

And people need systems.

In this program I’ll take you to my original website. It wasn’t back in those days.

I’m going to show you exactly why good things happened. THE SYSTEM was in place. The technology was terrible, the design was not impressive, the programs had inexpensive designs.

THE SYSTEM was in place.

And what I’ve done is modeled what I’ve done and put it out there for you.

I’ve helped a number of other people put their business into the system. They seem to have done alright. Many have far outperformed what I’ve done. (Not even a question actually….)

I want you to LEARN THE SYSTEM.

THEN go and learn all the nuances and stay current in what is working in copywriting, promotional content, search engine optimization nuances.

THE SYSTEM: If you work the system it’s likely you will do six figures annually. How many of those six figures you do is up to you.

Unlike what some people tell you, it does take effort. In fact, anyone who says it doesn’t is kidding you. (There’s other ways to say this and be less polite…)

Effort IS required because it is a competitive arena.

BUT, I’ve never met ANYONE with basic education and knowledge that couldn’t do this easily.

I’m literally going to walk you through step by step as to what to do.

If you have taken my course on Professional Speaking or How to Write, Publish and Sell Your Book, you know that this is where my work may be more helpful than anyone’s out there.

I don’t leave out important steps and make you buy that product later. (Not that anyone would do such a thing…)

You’re going to learn it all and learn how to do it the only real way it’s going to predictably work.

And, just like one sentence in a contract as a speaker for a convention can cost or earn you an extra $20,000..and just like a similar sentence in a book contract is almost guaranteed to cost you at least $15,000 in royalties…I’m going to show you all the crucial elements of making the Internet work for you.

The only time I will get into nuances is when they are SIGNIFICANT to your SUCCESS.

THEN you will plod with me through some lengthier projects.

Like writing copy. (An ad.)

Writing an ad is something that doesn’t come intuitively. Perhaps 1 in 10,000 people in business can actually write an ad. Perhaps 1 in 100 people in advertising can write an ad.

I’m going to show you how to write an ad.

I’m going to show you how to write a PROFITABLE ad.

And I’ll show you a dozen or so ways to spot an ad that won’t work.

And I’ve got plenty in my archives of things I tried and failed back in the late 1990’s.

Everyone has a learning curve. I learn fast but boy learning can be painful.

My role here is to take the five or ten years of learning pain and reduce it down into two months.

EVERYONE who learns how to make real money in business of any kind either suffers pain over the long term or if they are very lucky…only during the learning period. For you, we will move FAST.

I’m going to show you WHAT to put on your website.

I’m going to show you HOW to put it on your website.

I’m going to show you EXACTLY how to KNOW if it’s working or not.

There are no, “I wonder what I should do’s” in this course.

You are going to tell me up front if you have something specific you want to make money with. Maybe promoting yourself, your practice, your services or your products.

Or, if you want to sell other people’s stuff….

THEN we’re going to put together THE PLAN.

It takes about 4 hours to do this. IT IS WORK. IF you won’t do this, do NOT sign up for this course. Spare me the irritation.

I will make suggested alterations in your plan. Then it will be in stone (for awhile).

Then…forgive me, but I’m going to TELL YOU WHAT TO DO, and you need to listen. (OUCH)

If that scares you….thank goodness…you are a normal human being.

It took me a LONG TIME to just listen to my mentor.

“Kevin, you are going to design the most comprehensive E-Course on Professional Speaking out there.”

“You gotta be kidding?”

And then I did it.


There’s no time to dink around. Time is money. Time is love.

To waste or abuse time is not in my nature.

It won’t be in yours either.


“As a complete self-confessed Internet amateur I started the Internet Marketing & Wealth Building Course both excited and challenged. Well, all my expectations were surpassed and then some. The information and knowledge has allowed me to feel and be ahead of the game when it comes to working via the web for business and wealth creation. Kevin was more than just a mentor, he was my motivator and friend. Throughout the course, Kevin was always ready and available to help and assist. His material invites you the student to create and explore wherever you are in business so that you achieve and go beyond yourself. Kevin has been the invisible force and drive which moved me to take action TODAY!” David Power, Clinical Hypnotherapist, London

And that is the great thing about building wealth on the web.

It’s all done from home.

It’s all done so you see your kids in the morning and when they come home from school.

Commuting costs are whatever it costs you to get out of bed in the morning …to the computer….

I still have my 2000 Honda Accord that I talk about in a number of programs.


It has just over 31,000 miles on it. Roughly 5,000 miles per year. I would sell it but who would believe the little old lady was Kevin Hogan?

(And airline miles are another story because companies do fly me dang near everywhere on this planet)

So all that you do everyday…it’s all done so you are in total control of your own income.

The weather doesn’t matter because your business is international.

In fact, one of the things I’ve done very nicely with is understanding the people of the world and developing relationships internationally…both in person and on the web.

These relationships are mutually profitable.

I have an affiliate (an affiliate is someone who sends me customers and I pay him to do so.) in Romania.

The funny thing is that even though he’s in Romania, most of the business he sends my way is from here in the United States.

That’s what makes the web cool. Someone can make money in Romania by having someone click on a link on his website and buying a program at mine. That kind of capitalism would change the world.

There are no borders. Your world doesn’t know prejudice.

It’s pretty nice for people to wait until you put out your next program and then when they do, they swoosh down and get it because they know it’s going to be even better than what you did before.

I’m grateful and appreciative and so are they.

Hey go look at a website…any website that sells stuff.

Look for a testimonial that is signed “Cindy W.” or “John L.”

They aren’t real. I mean….Cindy W doesn’t exist. Neither does John.

It’s a sad statement that the person can’t even get a friend to say something nice about their services.

That’s not going to ever happen with you.

And yes, I’ll show you precisely how to ensure that.

Go to and see what real unsolicited testimonials look like. I don’t believe we have EVER asked for a testimonial for the Every person who’s name is there is above the town, state or country. Where possible we have put a link to their website so all of our customers can see these people’s businesses.

There are people from the world’s biggest and best companies, finest people and representatives of governments and law.

I’m going to show you how to develop a business where people will want to do and say such good things for you and too you….spontaneously… You’re going to do the same.

Integrity makes money.

Circle that.


Have that integrity?

Apply now!

Get your spot reserved as soon as possible!

Note: There is no mandatory schedule you need to follow – you create your own schedule to follow for the duration of the course (although you WILL have Kevin at your disposal to ask questions via email 24-7).

Your tuition is divided into two parts. The total tuition comes to $10,000. $2,997 is your first installment. When you have grossed $100,000 in sales then the other $7,003 comes due. There is an installment plan available if things are tight now. BUT, there is no installment plan once you’ve done $100,000 in business. See Application Form for Tuition Discounts and Course Dates!

Go to the application page by clicking the link below:

Apply Now for the Internet Marketing E-Course



To read the articles in this series, please see:

Achievement Factors, Part 1 

Achievement Factors, Part 2 

Achievement Factors, Part 3 

Achievement Factors, Part 4 

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