Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

Memes and Mirror Neurons

The third step of persuasion is Connection Optimization. This step begins with the other person being understood by and then connected, to you. Once this is done then people predictably fall into a state of social mind that can broadly be summed up by…

Monkey see, monkey do.”

You’re sitting at the restaurant. Your friend orders. You continue to pursue the menu, close it and say, “I’ll have what he’s having.”

The waiter hopefully did a very good job selling a great entree because the experience of the diners and his tip depend on it.

You unwittingly do the exact same thing. You are either the cause of someone else “doing what you’re doing,” or, you are the person who steps in line and follows along.

It’s how you are wired. Literally. You often have to resist the impact of the behavior of someone your brain indicates you are connected to because the probability of you replicating certain behaviors is dramatically high. That could be good.

You want to be able to impact those around you in such a way that they simply perform behaviors because you triggered the notion in their brain.

Today I’m going to show you a number of elements in influence that people simply aren’t aware of. You’ll learn about mirror neurons, empathy, emotions, trust and causing people to want to say “yes” to your every wish.

It sounds like magic.

Mirror Neurons, Emotion and Influence

Let’s make this easy.

Emotion and Influence

People in general face two problems in dealing with others.

1) Most people are emotionally ignorant. They haven’t mastered the skill of empathy. They don’t know how to “trigger mirror neurons” to activate in other people.

2) The vast majority of people don’t know how the brain of the person they are looking at causes them to behave in very specific ways when they are not aware of any such behavior.

Let’s change that beginning right now.

Understanding and Understood

More than just about anything, people want to be understood. Women will tell you they want respect. Respect, in large part, means being HEARD & understood.

People are misunderstood because two people don’t look at each other. Instead they look at each other through life size coffee filters.

The brain can barely interpret what “it sees” there.

“You just don’t understand!”

“Show some respect!”

“You have no respect for me!”

If you meet people’s human need to be understood, you will succeed with people. If you don’t, you won’t. Being able to understand others is one thing but being able to communicate that you understand, is quite another.

On a larger level we call this empathy. Understanding empathy and becoming more empathic, thus far more influential, is made simple by understanding the IDEA of mirror neurons.

You can’t effectively and ethically influence long term if you don’t exude empathy – and then master it.

Empathy begins with how you view, understand and can feel what the other person or perhaps your customer or client is experiencing.

Empathy Empathy is as valuable to persuasion and long term influence as a beautiful woman can be to capturing and holding attention.

Here’s how the lack of empathy destroys connection and how it causes an attempt at influence to fail.

I have heard salespeople refer to prospect as “ups”. An “up” is someone you send “up” to see or experience something and then have that person pushed into buying something that is junk. The person is also often referred to as a UNIT.

Those salespeople will probably make quota but don’t worry, they’ll never ultimately succeed. The mirror neurons in the other person’s brain aren’t “flashing” which means the potential customer doesn’t trust the salesperson.

When people, customers or clients are viewed as anything but friends, everyone loses. Your personal effectiveness in marketing, influence, sales and life is about connection.

You must be able to activate the (constellation of) mirror neurons in those you communicate with to effectively influence.

Inside their brain is a constellation of neurons that represent something. Perhaps a face or a feeling. Trigger that pleasant face or positive feeling and the person is set at ease. They become comfortable because they see what is comfortable.

Let’s look at how to develop trust and connection quickly. I suspect you haven’t been down this road before. Turn the page and enjoy…

Coffee with
Kevin Hogan

persuasion newsletter

Coffee with Kevin Hogan, delivered Monday.

Dr. Hogan’s blog & newsletter are both 

…free forever.

You get the very latest and most important findings in human behavior, relationships, wealth building, outcome acquisition, nonverbal communication, mind control, covert hypnosis, selling, and marketing.

You’ll also get his book Mind Access, as his gift to you.

“Subscribe Now” and confirm it today by email the minute after you subscribe!

Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

What People Say

“Want to influence others? Want to persuade others? Want to sell others? Then Science of Influence is not just an option – it’s a landmark breakthrough of information you can use the minute you read it.”
"As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success, and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor, and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission."

Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

Subscribe to Coffee with Kevin Hogan today!

You can always write us at or

Pay attention to your spam/junk/trash folders, shoot maybe the neighbors!

 Coffee Bonuses

And as a bonus for joining, Kevin will give you two hefty eBooks: Mind Access and Overcoming Rejection.

Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

The tips you receive in Coffee with Kevin Hogan will help you in your relationships and in your business. The fun stuff, well is just fun. Subscribe now and see for yourself.

Subscribe to the weekly e-zine, Coffee with Kevin Hogan and you will be first to find out the latest in persuasion, influence, body language, personal development, sales and marketing.

We respect your email privacy

It’s worth being patient for this page to load completely. Apparently the subscription form is ABOVE this text!

Network 3000 Publishing (952) 465-7525 | 952 443 5049