Kevin Hogan

The Magic of Influence is in the Details

You can change how people feel, think and behave through the simplest of influences…subtleties most people would never notice, but you will.

Not long ago, some brilliantly conceived experiments revealed just how powerful subtle can be…

The Power of a Victoria’s Secret Bag

Why is it that some (but not all) women at the mall feel more glamorous, good looking and feminine simply by toting around a Victoria’s Secret bag instead of a similar pink bag?

They didn’t even use a product. They simply carried around a bag.

Women who carried around a plain pink bag reported nothing out of the ordinary.

The Victoria’s Secret bag, however, had magic in it.

But the magic is not necessarily intuitive.

Most marketers, salespeople and advertisers guess. They follow their intuition and hope it leads them to the right answer. And that strategy doesn’t work very well…

Influence with Precision

Minnesota Researchers found that a single specific type of woman reported feeling more glamorous and even better looking after an hour with the Victoria’s Secret bag in contrast to a similar generic pink bag.

Perhaps it’s because they are glamorous or good looking, and carrying the bag enhances that?

Perhaps the reason is because they don’t feel good looking or feminine, and carrying the bag gives them more self confidence?

These are two plausible reasons that come to mind as to why carrying around a Victoria’s Secret bag would make someone feel sexier. But the fact is that neither is necessarily accurate.

Victoria’s Secret marketing and advertising people need to know a lot more about women than simple speculations, guesses and opinions. They need to know what really influences women and find out why not all women are impacted equally. This way advertisers can come up with effective marketing and advertising campaigns targeted toward specific “types of women.”

What is the answer?

Women who believe that their personality is not fixed but can change, are not influenced by carrying the Victoria’s Secret bag. They report no impact from carrying the bag.

However, those who believe that they are not able to change themselves, i.e. “they are who they are,” feel more glamorous and attractive when carrying the bag.

The Victoria’s Secret bag, instead of a generic pink bag, causes the fixed mindset woman to feel sexier because the Victoria’s Secret bag acts as a trigger to her non-conscious, and as a signal to the general public.

Signaling generally revolves around the concept of Successful Sexual Reproduction though we’ll save that discussion for next week.

The bag has rubbed its magical power on to a specific group of women who carry the bag, and in another conversation on another day would tell you that they know they can’t change who they are.

Remember that, because about half of your clients fall into this category of people. Half of the people you communicate are changed by tangible things on the outside but not by conscious thought on the inside….

Turn the pages, you’ll watch two Victoria’s Secret commercials. You’ll learn precisely what *you* can do to use The Victoria’s Secret Influence Strategies in your life, relationships, and with your clients and customers, and hey, I’ll share with you some of my favorite Angels….

The Power of Influence Resides with…

Brand Influence

The same researchers went on to test the power of the influence of brand characteristics on another group of people. I’ll lay that out for you in a moment.

You probably have already figured out that you, yourself, are a brand. People who know you have come to ascribe specific traits to you. Companies often are well branded in such a way that the general public perceives the company’s brand to have a specific set of traits. The idea is that the individual uses the product, then acquires those traits through contagion.

I think of Apple Computers as a creative, superior and intelligent brand. Perhaps a bit arrogant.

You could speculate that people who do not believe that they can change their personality or intelligence might benefit greatly from using a computer that is branded as creative, superior and intelligent and you might be right.

Giving hundreds of people an Apple Computer to use in an experiment is rather difficult, so a simpler form of influence was introduced to a group of MBA students at the University of Minnesota.

MIT sounds like something you catch a baseball with if you aren’t a graduate student at University. But at University, you know that MIT stands for hardworking intelligent leaders. That is the MIT brand. And students were given a pen with the MIT logo to use for 6 weeks.

What happened at the end of the 6 weeks?

For those students who believed they can change and that they have flexible intelligence capabilities?

An M.I.T. pen.

Nothing.

For those students who believed “they are who they are” and they aren’t ever going to change?

They believed themselves to be more hardworking, more of a leader and more intelligent.

Precision Brand Marketing

Then, the researchers constructed a brilliant experiment where students were given either an article about how people can change or an article about how they don’t change. They then were given either a Victoria’s Secret shopping bag or a pink bag to do a treasure hunt with at the University.

Those students who had read the article saying people don’t change and then went on to collect items in the Victoria’s Secret bag reported that they were more glamorous, good looking and feminine.

Those who read the article noting that people can change?

It didn’t matter whether they carried a Victoria’s Secret bag or not. There was no magic in either bag.

People who don’t believe they can change are likely to be strongly attracted to brands because of the desirable attributes the brand signals to the individual and also to the those who see the individual using the brand.

Meanwhile, people who believe they can change certainly might purchase branded products but the magic of the brand to enhance self perception of the key traits of the brand simply doesn’t “work” on those who know they are able to improve the self.

Put Yourself to the Test

Confessional Moment: I recently put myself to a test.

“When do I use brands to “impress” or signal to others.”

I rarely go out to eat while home, so I experience no signaling behavior there.

I collect jewelry owned by Elvis Presley, autographs of well known celebrities, but I don’t wear the diamond rings or necklaces I collect. No one sees them except me. (Now that is kind of ridiculous now that I ponder that.)

I drive a vehicle that I purchased when the previous administration enacted a tax benefit for buying a vehicle greater than 6000 pounds. Otherwise I never would have bought an SUV to save my soul…but to get the tax break? I’m a proud owner of a Toyota Sequoia.

Who am I signaling?…

I wear my Hugo Boss jacket when I fly because I don’t want the flight attendant to see a label that says ‘Target’ (or whatever the jacket I used to wear on the plane says…I don’t know because I don’t want anyone to see it!)

There it is.

I need to signal the flight attendant that I am a savvy, smart dresser and the inside of that jacket which goes immediately into the jacket hold on boarding is seen ONLY by the flight attendant who takes my coat and retrieves it at the end of the flight. That one woman. That’s it. I have no idea when I leave town if she will be beautiful or plain, but my non-conscious mind is telling me to signal to her that I am fashionably savvy.

And now that I think about it, I am “self-conscious” about it. I really don’t want the gal to see “Made in Indonesia” or whatever I would prefer to wear onto the plane.

Go figure. The non-conscious part of my brain is compelled to signal status and prestige to a flight attendant.

Not to my doctor, a nurse, a therapist, an audience, a maid, a housekeeper, a hotel front desk employee, my neighbors…there must be SOMEONE else out there in the world I’m trying to signal, and I’ll let you know, but between now and then, just know that my non-conscious mind must have something plotted for a flight attendant…I’ll keep you posted…

I never really thought about it until now. I’ll go back to experimenting on other people. Much less vulnerability involved!

Continuously Influenced by Magic Brands

Most people have numerous brands from which they receive magic, the transference of specific brand traits from the brand to the person, because they believe themselves unchangeable at least in certain ways.

In other words, if I want to appear and feel more creative, I should bring the Mac I gave to my son, with me on the plane. If I want to look and feel more intelligent I could bring an MIT pen.

Typically, I bring something to read that will polarize the person sitting next to me so they don’t engage me in conversation…

Advertisers have created specific strategies for imbuing specific traits for the brand they are selling into your brain as desirable.

Victoria’s Secret commercials and advertising often use powerful imagery of women walking the runway while wearing lingerie and angel wings. Everyone knows that there’s lots of men and women watching those beautiful models walking the runway. It would only make sense that a lot of women will either think consciously or non-consciously something like, “I gotta get that.”

Hypothetically, the brain sees the lingerie being worn by her own Self and this probably causes that glamorous feeling to increase.

Is this only a signal to the Self?

Before I show you the videos, let’s get this figured out.

Most people will not see the woman who buys Victoria’s Secret actually wearing the lingerie.

Most people will not be aware that she is wearing Victoria’s Secret lingerie. But somewhere in that brain is there a story line that has someone seeing her in the lingerie that night?

After all what is the alternative?

If she finds herself in the position of not wearing Victoria’s Secret and the moment happened to come along where she needed that glamour, femininity, and enhancement to her physical appearance, she’d certainly want to be ready. If she got to that moment and was caught wearing drab boring Wal Mart underwear what would that do to how she felt about herself?

One thing is certain, the closer to naked you get, the more difficult it is to cloak reality.

I suspect that story line is running and I suspect that understanding that this is one story line about how the evening might go is part of what makes Victoria’s Secret such a powerful brand.

Don’t misunderstand, the story line is not necessarily a goal. It’s something that could transpire. The lingerie is simply being prepared for what might transpire.

And before we leave Victoria’s Secret, consider the most recent hypnotizing commercial.

First, watch it for the 30 seconds of bliss. Then go back after you read my comments on the next page and analyze the video.

Take a deep breath…

Watch and be Hypnotized…

3, then 5 stunning models walking down a hall.

There is a row of plush chairs on either side of the hall, but no one is sitting in the chairs. Your brain will fill that in as you watch.

The driving drum beat captivates any attention not already gained. “5 Ways to be Incredible” flashes on the screen. The first time I saw the commercial, I knew I had to do further research as the message to me was simply that there are 5 ways to be incredible and they are being in the presence of these 5 specific girls. A man can do nothing but appreciate the close up streaming video of beauty and busts simply as a gift to me. There is no way I could see beyond that. That’s hypnosis.

But to the woman watching the commercial, she sees what I don’t notice or understand. There are 5 different kinds of bras here. One of them is called a front close demi. Another is the front close push up. These things I understand, but have no identification with the need for the information.

And there is more that I don’t “see” on the first take of the commercial. I don’t see the models walking into the scene from what appears to be an elevator.

They boldly, intensely walk forward. They own the room. They could have been shy, reserved, sweet, gentle. That’s not these girls. They are intense. They would walk right over anyone standing in their way. They are wearing nothing but underwear and are in control of the room.

KEY QUESTION: How would you feel and behave if you walked off an elevator wearing nothing but your underwear?

Is there ANY situation where you would feel more uncomfortable wearing nothing but underwear than the hotel lobby? And how would YOU come off the elevator? What would your state of mind be?

Me too…

But not those who wear Victoria’s Secret…

Would you be in control of the room? Would you be the power broker?

That super hero strength is part of what the woman who wears Victoria’s Secret gets from wearing Victoria’s Secret. And they want their partner to know and sense that.

Most men or women walking off the elevator in their underwear are having the nightmare of their life.

Can you imagine wearing something that would take your worst nightmare and turn it into your most desired dream?

Victoria’s Secret boldly goes where no man has gone before. They recreate woman in their own image and it all works if you are wearing one of the 5 Ways to Be Incredible.

In 2010, VS offered a brilliant commercial that was just as hypnotic with a command: “Give your angel a Christmas You’ll never forget.”

The woman watching the commercial knows she’s your angel and now is certain that you (assuming you are her male counterpart) consider her in the same way you considered the angels in the commercial. These angels were given gifts by their guy.

Get it, dummy?

Victoria’s Secret is a master of not only brand identification, but also permission.

As a man, in the presence of women, I need permission to stare and I just was given that permission to stare because I was being ordered to buy what these angels are wearing and give it to my angel. How else would a dumb guy like me know what to buy my angel? If I don’t watch, I’ll never learn.

Victoria’s Secret is telling the woman that you must let your guy observe this so he appreciates his woman…angel.

And who could argue?

But you work for the government, sell insurance, want to get the best deal in your next negotiation and want to persuade the girl to go out with you.

What does Victoria’s Secret have to do with any of these things?

It’s a fair question after being spellbound by such a commercial. This is cool and I lay it out step by step for you!

Here is what you will do…

The lesson is that: YOU bring attributes to the people who you work for and the other people you are with.

You transfer your brand (as in Kevin Hogan the person) traits to people who buy from you.

You transfer brand traits to the girl you want to go out with you.

Construct An Influence Plan

Do you have a plan as well-constructed as the Victoria’s Secret commercials?

The precise strategy Victoria’s Secret uses is the strategy YOU must use as an individual, entrepreneur, salesperson or marketer.

You are a brand. People who know you have three words to describe you. Perhaps they are feminine, glamorous and good looking. Perhaps they are smart, a leader and elite. They aren’t want you want them to be at this moment – those words are your brand image that you have developed for the last decade or two.

So when you walk down the hallway with someone, people who observe you walking with the guy or girl next to you take your brand image and transfer it to the innocent guy or girl. That guy or girl is signaling a message to everyone who can see her. That message is changed by walking next to you because she collects your traits, desirable or not.

Do this: Write down 5 – 10 keywords or keyword phrases that other people use to describe you, your look, or your personality. If you are blisteringly hot in physical appearance, write that down. It is part of your brand. It’s what stands out to the world.

You might be branded by the world as being sweet, kind, loving, caring, hateful, evil, psychotic, hot, beautiful, genius, sexy, good looking, plain, boring, fat, gross, disgusting, unpleasant, rude, generous, empathetic, gentle, brash, uncouth…Write the 5 – 10 words that you think people would write down if they were going to rapidly describe you.

That is your current brand messaging, for better or worse.

Next I want you to write down the 5 – 10 words that you want people to use to describe you when they are talking about you.

Now write down a detailed plan as thorough as what the director of the Victoria’s Secret commercials does. The plan is what you will now do to cause people to see you in the second image vs. the first.

Think of it this way:

“Why does someone want to come up to you and have a picture taken with you that they will then put up on their Facebook page?”

The answer is the power of your current brand. If you have what they need, they’ll do it.

If you do not have what they need, and they DO have what you need, what are you going to do to acquire that?

And do it!

The brilliant research cited in this article was from the brilliant and creative minds of Ji Kyung Park and Deborah Roedder John. Got to Get You Into My Life: Do Brand Personalities Rub Off on Consumers? Journal of Consumer Research, December 2010.

Internet Marketing
and Web Wealth
9+ Week E-Course
with Kevin Hogan, Psy.D.

Next Course begins October 1, 2019 – Pre-register and save!

Question:

“Will YOU be the next person to do “six figures” annually on the Internet?”

Before we begin, go to Google and real quick search for:

• Body Language Expert
• How to Read Minds
• Reading Body Language
• Communication Exercise
• Covert Persuasion
• Millionaire Mind

And in each case, if you click through, you’ll notice at least one return on page one for these phrases.

Page one.

I tell this because it’s crucial to my business model…being on page one of Google for what *you* choose.

When you want to make money online… you either:

a) pay a lot of money to get people to hear about you or

b) you cause the search engines to bring people to you by the hand.

We could search for two dozen other phrases, but you get the point. (Sometimes appearing 3 or 4 times on the same front page!)

Using the same strategies and techniques we’ve used to make a ZERO investment turn into *seven* digits…I’m thinking, you can do the same or at least half or a third or a quarter of that…

A few people have taken what I’ve done and turned it into EIGHT digits annually…THAT requires a significant amount of work, and maybe even some luck. So let’s stick with more attainable outcomes, at least for now.

This E-Course includes a detailed step by step systematic approach to these kinds of results, so you can SEE HOW to do what you need to do… The delivery of this course is almost all on your computer and it includes video and audio files (lots and lots of both), and written material along with complete access to me for mentoring and coaching.

Because Online Marketing of a new or existing “business” is evolving rapidly, we have dramatically updated and upgraded the course for this time around.

It is quite …excellent.

What helps most is that unlike a barrage of home study programs, with our team, you can ask questions that are important to you and your efforts 24/7. And for two solid months as we progress step by step, day by day.

You have a MENTOR. (Actually a few this go ’round!)

You have me at your email pleasure for as many hours as I’m awake. That’s most hours….I will answer EVERY question in copious detail so you have 100% understanding.

Question: What is the value of a 9+ week course if it brings in $100,000 in say 2013?

Half?

$30,000?

$20,000?

Well, I’ll tell you what it’s worth to me.

When your website(s) NET revenues total $100,000, that’s when you pay 2/3 of the course tuition. Less than 1/3 of your tuition is paid in advance.

Some people sell you an Internet Marketing package for say, $5,000.

A bunch of DVD’s or CD’s and a manual and that’s cool but will you REALLY do IT???!?!?!

Research says NO. Research says…the probability approaches zero.

You won’t fail because you won’t start.

So I’ve once again made use of this schedule for tuition.

Fair? I’ll be back to tuition shortly.

The System you are going to learn is unlike anything you’ve seen or heard of before.

Building wealth on the web requires doing a number of simple things right. It requires doing a few more complicated things fairly well and it requires being able to master ONE of about 20 different marketing tools. That’s it…one.

ONE!

Most Internet Marketers will tell you WHAT you need to know. I will show you HOW to do it and WHY.

Everything you learn in this experience is 100% for your business.

Your total knowledge of the web/internet/media today doesn’t have to even hit the radar. We walk you through everything, step by step.

For example: If I tell you that you are going to use video on your website….I’ll SHOW YOU HOW TO DO IT in such a way that it works FAST and EASY. I won’t just say, “Oh, video on the website is really helpful…”

I’ll show you how to get video on your website for the world to see. (It’s not 1/10 as hard as you think it might be.)

BECAUSE I HAVE A VERY LIMITED SCOPE OF COMPUTER KNOWLEDGE YOU LEARN ALL “THE SHORTCUTS” I’ve learned to do things quickly and efficiently.

Here are just some of the 100 Keypoints reflecting what you will learn:

Note: There is no mandatory schedule you need to follow – you create your own schedule to follow for the duration of the course (although you WILL have Kevin at your disposal to ask questions via email 24-7).

1) How to get a web name in 2 minutes. (like kevinhogan.net)

2) How to start a website and have it UP in 55 minutes.

3) How to post the website to the Internet in 10 minutes.

4) How to get people to come to the website within 4 HOURS.

5) How to get the biggest search engines (google, yahoo, msn, aol) to direct people to you instead of your competitor, for free. (within 2 days)

6) Exactly WHAT you need on your website to make your website popular. (Within days.)

7) How to make those search engines fall in love with you and send more and more traffic your way. We’ve gotten EVERY participant in past courses, ON GOOGLE within a few days.

8) Specific things you can do with nothing more than typing a letter that will make the search engines think your site is important enough to push you onto the first page at google, yahoo and msn. Within 7-14 days.

9) How to KNOW what to sell on your website(s). Whether to start a Coffee Table Business or use the Internet to make your current business thrive.

10) Choosing products and services to sell.

11) How to make a relatively nice stream of you know what, without having to create a product or service yourself!

12) How to get other people to help you build your empire as quickly as possible. And not just how but your team will indeed do this with you as you will help them do the same thing.

13) How to create a sales force of people to tell the world about you…

14) How to WRITE the copy (advertisements) that will sell the products and services you will offer.

15) How to know what to write.

16) Learn all the wrong ways to write that will cause any site to go broke.

17) Learn the EXACT WORDS and PHRASES that the pros use to sell outlandish amounts of dollars every year.

18) How to appeal to a very specific audience so your message doesn’t have to be wasted on people not interested in what you are selling.

19) Learn the art and science of copywriting.

20) Find out what sizes of print and what FONTS and COLORS of type make the most money the fastest.

21) Learn how to test in just a few DAYS what is working for YOU and change QUICKLY so there are NO WASTED DAYS in building your business.

22) Learn to do the things that sound complicated that can be SUPER EASY….like picking the metatags and keywords for your website.

23) How to know what words to choose as your “metatags” so that google knows what you would LIKE your webpages to be known for.

24) How to display your metatags and keywords so that the search engines trust you.

25) Search engines don’t read like people. If I want to promote myself as a body language expert, my metatags and keywords might have to read “EXPERT BODY LANGUAGE” and not, “BODY LANGUAGE EXPERT.” I’ll show you how to figure this out in SECONDS.

26) Find out how to get other people to help you build your business…even your competitors. (REALLY) So all that you do every day…it’s all done so you are in total control of your own income.

27) How to get people to buy products you release today….today…yes…you make it, produce it and release it today…and it sells TODAY and it sells A LOT.

28) How to write an ad for that product that will actually work. (If you have written an ad before and discovered it failed miserably you know that almost ALL ads fail.)

29) How to develop LOYAL customers.

30) There is NOTHING more important in web marketing than using email or better, an “E-zine.” I’ll show you how to write your own Coffee with Kevin Hogan and have people CRAVING IT every week.

31) I’ll show you the biggest risk I ever took in Internet Marketing. It has to do with Coffee with Kevin Hogan and it paid off like the lottery. NO ONE ELSE does this who has an e-zine. I’ll show you what it is and how I did it.

32) I’ll show you how, step by step to get your e-zine DELIVERED into the email boxes around the world so it isn’t filtered as spam.

33) I’ll show you step by step how to develop LOYAL readers where everyone else just has their ezine read rarely and often by accident.

34) You’ll learn whether or not you should promote specific products and services through your ezine when you are approached.

35) People talk about their “lists” of one million people. Let me tell you that number means diddly. If you are on a LIST you are NEXT IN LINE at the hotel. I have READERS. People who want to read Coffee as much as they want to read Cosmo, Maxim or The Wall Street Journal. The difference between a LIST and YOUR READERS is ENORMOUS. I’ll show you EXACTLY how to have people KNOW they are important to you.

36) I’ll show you how to develop a relationship with your readers, no matter how many your have…so that when you take a week off and your E-zine doesn’t show up in their mailbox, they are screaming at you and telling you they miss you!!!

37) You’ll learn EXACTLY the formula I have discovered for success using an E-zine in conjunction with your work.

38) I’ll show you how to get articles for your E-zine if you can’t write them all yourself. (Free articles that are surprisingly good.)

39) I’ll show you how to get the biggest names in your field to contribute articles to your fledgling E-zine.

40) FACT: The E-zine is the SINGLE MOST IMPORTANT PIECE of the Web Wealth puzzle. I’ll show you why and how to make sure nothing ever goes wrong.

41) I ‘ll show you EVERY secret I have learned about Ezine’s that will make you a LOT of money.

42) I will walk you through STEP BY STEP how I write Coffee with Kevin Hogan every week. Not so it’s the fastest, or easiest but so it’s the BEST.

43) How many OTHER Ezine’s do you read other than Coffee with Kevin Hogan? I get hundreds in my mail box every week. I read 7. That’s it. I’ll show you those seven and why I like them and why they are as profitable or MORE PROFITABLE than Coffee. Almost all Ezine’s are TERRIBLE. 99% is not a big enough number. People do NOT GET WHAT AN EZINE NEEDS TO DO. You will.

44) You will find out how to decide whether you should have a full color ezine or a simple text ezine. There is an EASY ANSWER for YOU and there are only THREE VARIABLES. But if you make the wrong decision, you go broke.

45) I’ll show you how to write a SUBJECT LINE. NOTHING IN YOUR ENTIRE BUSINESS IS MORE IMPORTANT THAN THE SUBJECT LINE OF YOUR EZINE each week. Not your product quality, not your website, not YOU, NOTHING. I will show you successful subject lines and then I’ll grab subject lines from my email box and show you what other people are doing that is wasting their time and their life.

46) I’ll show you how to make extra money once per month in your e-zine with an idea very few have ever thought of.

47) I’ll show you how to get your first 5,000 READERS as quickly as possible and compare them with the first 100,000 people on anyone else’s list and show you why YOU WILL MAKE FAR MORE MONEY.

48) I’ll show you REAL SECRETS that will help you use your EZINE to boost web traffic to your website that NO ONE ELSE IS DOING RIGHT NOW. (They will be after they take the course.)

49) I’ll show you what NOT TO PUT IN YOUR EZINE so you save yourself legal problems.

50) I’ll show you what is necessary to make your ezine 100% legal. (and pretty soon legislation will pass that will put most ezine’s out of business)

51) I will show you benefits and drawbacks of software programs that can help your business….or not. (Including email programs, linking programs, website enhancement programs, etc.)

52) I’ll tell you THREE PIECES OF SOFTWARE YOU NEED TO GET RICH.

53) I’ll tell you the secret of WHY I still have an AOL account and use it A LOT in my business…and how much money it makes me because of it.

54) I’ll show you how to make your website an EXTENSION OF YOU. I will step by step take you through a process that will make YOU a celebrity and your website almost a part of your persona.

55) I’ll show you how your website should read and look so they feel you are there with them when they are at your site.

56) I’ll show you how to make money….a lot of it…while you sleep…for real…

57) I’ll show you how to take credit cards….without spending thousands!

58) I’ll show you how to determine WHICH company to use and WHY.

59) I’ll show you how to select a company to host your store (if you are going to have one).

60) I’ll show you why I took the time and started FIVE blogs. (I don’t even LIKE THEM…but you need to have them…and I’ll show you how to do it all for free and make money on the process!)

61) What do the Kardashians do to stay on top of Celebrity Ratings every week? I’ll show you and show you hot to do it…for you.

62) I’ll show you how I know before ANYONE what is going to be hot this year in web and internet technology. You will be shocked but almost NO ONE outside of the adult entertainment business knows this secret….and now you will.

63) I will tell you the REAL RESOURCES on the web for making money, who knows there stuff, who is full of hot air and who you need to be watching.

64) I will give you a simple formula to balance time for your family and friends and time for your business. That means giving up profits somewhere ….sometimes… but not forever. This module alone is worth the world to me.

65) I’m going to TAKE YOU BY THE HAND and WALK YOU IN MICROSTEPS to start your INTERNET BUSINESS in less than 72 hours.

66) You will learn how to build a website for less than $90. And it will be profitable FAST.

67) If you aren’t selling yourself (and even if you are) I’m going to show you how to find the top 20 HOTTEST selling products on the ENTIRE WEB and how you can be selling them on DAY ONE you are up and online. (Read that again.)

68) I’m going to show you how you can either partially or FULLY automate your website, depending on the purpose of the site…so you can spend time sleeping, eating and with the kids or your girlfriend.

69) Not everyone can be Page #1 at google, but I’ll show you how I got there for a lot of keywords and how important it is that you do what I tell you so YOU ARE TOO!

70) You’ll learn how to get THOUSANDS of QUALIFIED visitors to your site for FREE.

There are so many people like you and me that are making a fortune on the web. Most people I know on the web make far more than a neurosurgeon and our incomes make pilots and some sports stars blush.

71) You can be ON THE BEACH and making money under the cabana or umbrella.

72) You can do what needs to be done daily from ANYWHERE on this planet and occasionally on the airplane! You have a business without rent, walls or doors.

73) You will learn how to make “digital” products and “ebooks” so fast it will make your head swim (in dollars or euro’s).

74) I’ll show you how to write a GOOD EBOOK in a FEW WEEKS. Not some piece of junk as 96% are…but a GOOD EBOOK that is VALUABLE to your customer…and that they will happily pay $47 for….and you have ZERO COST.

75) I’ll show you how to create hard products for sale in less than a month. (Sorry, no BS here. I could show you a bunch of junky ways to get stuff done in two weeks at first but let’s do it right!)

76) I’ll show you how to sell OTHER people’s products and services and not have to ship anything…not take a credit card…and have no customer service and still get paid HALF of the sale!!!!….

77) I have pages on my website that people stay for 4,5, and 6 MINUTES. This is unheard of on the internet. The longer people stay, the more likely they are to buy. I will show you ALL of my secrets!

78) I’ll show you how to build your opt in list of subscribers without having ANY traffic to your website at all!!!!!!!!!!!!!!!!!!!!!

79) Think you can’t make sales? I’ll show you the best technique on the planet, especially when you are NEW with the product or new in business.

80) I’ll show you the facts behind whether you should take Pay Pal and other forms of money transfer. I’ll tell you the costs, risks and rewards involved!

81) Should you offer a money guarantee? Sometimes YES and sometimes NO. I’ll show you EXACTLY how to know WHEN to do WHICH.

82) You’ll learn how to advertise your business for free…in hundreds and THOUSANDS of places on the web.

83) I’ll show you how to take advantage of amazon.com’s amazing ranking on google to help build YOUR business.

84) You’ll learn how to talk to the best affiliates in the world and convince them to sell YOUR products.

85) Want to know how to use Google AdSense and Google Ad Words? These hot commodities can make you or break the bank. I’ll show you what to do and HOW.

86) I will show you EXACTLY how to outsource to get people to work for you so you don’t have to. YOU DON’T HAVE TO KNOW IT ALL!!! (or do it all either!)

87) Increase your profits by leveraging the work of others in emerging countries like Romania.

88) Learn how to make the most possible money with what you have by EASY testing and tracking.

89) Learn how to use SIMPLE email strategies to put a system of income generation on literal automatic pilot. (LITERAL)

90) Email marketing isn’t just an E-zine. There’s more that can be done to turn big profits!

91) I will show you how to CONVERT visitors INTO CUSTOMERS. This is the crucial step in Internet marketing that no one talks about, because it’s the most difficult. I’ll show you how!

92) Learn the key strategies to get FREE traffic. I had almost 1000 people become Coffee with Kevin Hogan readers LAST WEEK. Not people on a list…we filtered OUT almost 9,000 people! NO. I’m talking READERS. You need to learn how to do this.

93) Learn the lead generation strategies of the pros!

94) Linking has NEVER been more important than NOW. 10 links from your friends aren’t likely to be anywhere near as valuable as ONE LINK from kevinhogan.com. You need to know WHO to link to. I’ll show you how to find out and WHAT TO DO TO GET THOSE CRUCIAL LINKS.

95) I’ll show you how to dominate the search engines. I’ll take you through step by step the FREE process I use to get my #1 or in some cases top ten rankings at Google!

96) I’m not going to say you need a marketing empire. but if you want it, I’ll show you how to do it!

97) Pay Per Click is growing FAST on Facebook and it’s bigger than Google. MUCH BIGGER. I’ll show you what to do and how NOT to get ripped off for everything including your shirt.

98) Learn how to advertise with the web and OTHER PEOPLE’S EMAIL….yes…for free and better than that: PROFITABLY.

99) Learn in such a way that IS EASY, NONTECHNICAL, NOTHING COMPLICATED IN ANY WAY. I EXPLAIN EVERYTHING which means it’s got to be SIMPLE.

100) Ask any question at any time during the 9-week course…and you WILL have your answers!

Apply below NOW or continue reading….

Every day I look at beautiful websites designed by creative geniuses that do absolutely nothing in net profits. (notice that word “NET”)

And I see websites that I can instantly tell you are making money. They look like they were designed by one of my kids….which is one of the ways you know….they will do well.

There are lots of great books and DVD’s and CD’s about making money on the internet and to date I have yet to see a comprehensive package.

For example:

There are lots of programs that show you how to build a website. (This is no longer complicated. I’ll show you how to build a website by typing as if you were typing any other document on your computer.)

Problem is having a website does you nothing if you have nothing to sell…or if you don’t know how to write in such a way that it compels your reader to trust you and buy from you….or if you don’t know how to GET PEOPLE TO YOUR WEBSITE…or if you ….get the idea?

There are lots of programs that address any part of the factors in building wealth on the web. I own a bunch and I’ve learned a lot over the years. But NO ONE has put together the COMPREHENSIVE PROGRAM.

And of course when my mentor says, “Kevin, you need to put an E-Course out there that shows people how to do EVERYTHING involved in making a successful web business. Not just one aspect….and it has to be simple, fast and really work.”

And even I felt overwhelmed…. and it takes a lot to get me overwhelmed.

I mean that’s like saying, “Show people how to build a city, make it easy, simple, something that will generate more participants in the future from viral marketing and that will not take every second of your life….”

No problem….

But because all of this is fun and there is actually no part of making money on the web that can’t be done by literally anyone with a 5th grade education…then it should be relatively do-able….

I hoped…

And it turned out it was.

If you think of a sport like football, basketball or baseball….you know that if you take out any one player…and play one man short….you are going to get creamed.

And that’s ultimately what web marketing comes down to.

There are lots of nuances that the experts and internet marketing scientists figure out and I LOVE to learn that stuff. BUT the fact is that the big pieces of the pie are far more important than the nuances in this game.

In fact, you can be an expert at say, getting traffic to your site…but if you have stuff that no one will look at for whatever reason…you make zero dollars. I don’t care if you can double that traffic. It doesn’t matter.

You MUST have ALL the pieces in place before you even CONSIDER working on the nuances.

As I look back at what I’ve accomplished on the Web, I know that it wasn’t the awesome website or the beautifully packaged program or the powerful search engine optimization (and yes, you want to evolve beyond basics) BUT it was having ALL the pieces in place… all the pieces of the puzzle operating competently that caused millions of dollars of business.

Everyday I learn something new but those things alone would never have gotten me where I am.

That required putting together a SYSTEM. And people need systems.

In this program I’ll take you to my original website. It wasn’t KevinHogan DOT com back in those days.

I’m going to show you exactly why good things happened. THE SYSTEM was in place. The technology was terrible, the design was not impressive, the programs had inexpensive designs.

THE SYSTEM was in place.

And what I’ve done is modeled what I’ve done and put it out there for you.

I’ve helped a number of other people put their business into the system. They seem to have done alright. Many have far outperformed what I’ve done. (Not even a question actually….)

I want you to LEARN THE SYSTEM.

THEN go and learn all the nuances and stay current in what is working in copywriting, promotional content, search engine optimization nuances.

THE SYSTEM: If you work the system it’s likely you will do six figures annually. How many of those six figures you do is up to you.

Unlike what some people tell you, it does take effort. In fact, anyone who says it doesn’t is kidding you. (There’s other ways to say this and be less polite…)

Effort IS required because it is a competitive arena.

BUT, I’ve never met ANYONE with basic education and knowledge that couldn’t do this easily.

I’m literally going to walk you through step by step as to what to do.

If you have taken my course on Professional Speaking or How to Write, Publish and Sell Your Book, you know that this is where my work may be more helpful than anyone’s out there.

I don’t leave out important steps and make you buy that product later. (Not that anyone would do such a thing…)

You’re going to learn it all and learn how to do it the only real way it’s going to predictably work.

And, just like one sentence in a contract as a speaker for a convention can cost or earn you an extra $20,000..and just like a similar sentence in a book contract is almost guaranteed to cost you at least $15,000 in royalties…I’m going to show you all the crucial elements of making the Internet work for you.

The only time I will get into nuances is when they are SIGNIFICANT to your SUCCESS.

THEN you will plod with me through some lengthier projects. Like writing copy. (An ad.)

Writing an ad is something that doesn’t come intuitively. Perhaps 1 in 10,000 people in business can actually write an ad. Perhaps 1 in 100 people in advertising can write an ad.

I’m going to show you how to write an ad…what is known as a “Sales Letter.”

I’m going to show you how to write a PROFITABLE ad.

And I’ll show you a dozen or so ways to spot an ad that won’t work.

And I’ve got plenty in my archives of things I tried and failed back in the late 1990’s.

Everyone has a learning curve. I learn fast but boy learning can be painful.

My role here is to take the five or ten years of learning pain and reduce it down into two months.

EVERYONE who learns how to make real money in business of any kind either suffers pain over the long term or if they are very lucky…only during the learning period. For you, we will move FAST.

I’m going to show you WHAT to put on your website.

I’m going to show you HOW to put it on your website.

I’m going to show you EXACTLY how to KNOW if it’s working or not.

There are no, “I wonder what I should do’s” in this course.

You are going to tell me up front if you have something specific you want to make money with. Maybe promoting yourself, your practice, your services or your products.

Or, if you want to sell other people’s stuff….

THEN we’re going to put together THE PLAN.

It takes about 4 hours to do this. IT IS WORK. IF you won’t do this, do NOT sign up for this course. Spare me the irritation.

I will make suggested alterations in your plan. Then it will be in stone (for awhile).

Then…forgive me, but I’m going to TELL YOU WHAT TO DO, and you need to listen. (OUCH)

If that scares you….thank goodness…you are a normal human being. It took me a LONG TIME to just listen to my mentor.

“Kevin, you are going to design the most comprehensive E-Course on Professional Speaking out there.”

“You gotta be kidding?”

And then I did it. Period. There’s no time to dink around. Time is money. Time is love. To waste or abuse time is not in my nature. It won’t be in yours either.

And that is the great thing about building wealth on the web.

It’s all done from home.

It’s all done so you see your kids in the morning and when they come home from school. Commuting costs are whatever it costs you to get out of bed in the morning …to the computer…The weather doesn’t matter because your business is International. Doesn’t matter if the car doesn’t start or if you get fired from your job.

In fact, one of the things I’ve done very nicely with is understanding the people of the world and developing relationships internationally…both in person and on the web.

These relationships are mutually profitable. I have an affiliate (an affiliate is someone who sends me customers and I pay him to do so) in Romania. The funny thing is that even though he’s in Romania, most of the business he sends my way is from here in the United States.

That’s what makes the web cool. Someone can make M in Romania by having someone click on a link on his website and buying a program at mine. That kind of capitalism continues to change the world.

There are no borders. Your world doesn’t know prejudice.

It’s pretty nice for people to wait until you put out your next program and then when they do, they swoosh down and get it because they know it’s going to be even better than what you did before.

I’m grateful and appreciative, and so are they.

Hey go look at a website…any website that sells stuff.

Look for a testimonial that is signed “Cindy W.” or “John L.”

They aren’t real. I mean….Cindy W. doesn’t exist. Neither does John.

It’s a sad statement that the person can’t even get a friend to say something nice about their services. That’s not going to ever happen with you. And yes, I’ll show you precisely how to ensure that.

Go to KevinHogan.com and see what hundreds of average and real unsolicited testimonials look like. Every person whose name is there is above the town, state or country. Where possible we have put a link to their website so all of our customers can see these people’s businesses.

There are people from the world’s biggest and best companies, finest people and representatives of governments and law.

I’m going to show you how to develop a business where people will want to do and say such good things for you and too you….spontaneously… You’re going to do the same.

Integrity makes Money.

Circle that.

INTEGRITY MAKES MONEY.

Have that integrity? Apply now!

Next Course begins October 1, 2019. You can Apply now and save!

How does your tuition schedule work? Your tuition is divided into two parts. The total tuition comes to $10,000. $2,497 is your first installment. When you have taken home $100,000 in sales, then the balance of $7,503 comes due.

There is an installment plan broken down into 6 small payments on the $2,497 if absolutely necessary.

BUT, there is no installment plan once you’ve done your $100,000 in profits in your online business.

Apply Now for the Internet Marketing E-Course

When you apply today tuition is only $2497