Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

How to Covertly Trigger the
“Yes!” Impulse in Anyone
Triggering Compliance in The Persuasion Sequence

12 HOURS of great information and you’ll have a very good time along the way!

The one area I’d left open for speculation in the first 48 CD’s, I’ve closed in Triggering Compliance: The Science of Influence..

Impulse Activation moves their hand from their pocket to the shelf holding the magazines, candy bars and nail clippers when you’re in line waiting to check out your stuff at the store.

Impulse Activation is what causes you to push “Buy Now” instead of surf away to a different web page.

Impulse Activation is what causes you to give a meaningful contribution to a charity even when you had been wavering.

And almost no one is able to INTENTIONALLY cause Impulse Activation.

Except You!

This program took almost one decade of research to accomplish real Impulse Activation.
“Just a quick note. I ordered your program, Science of Influence Part V, and received it in 1 day! Thank you! Then I purchased 3 books of yours. I am hooked! Thanks again.”
Robert Martin, Fargo, ND

I invest five hours of Triggering Compliance to show you specific words and simple examples of how to use the most mysterious research findings. I even write out short advertisements and explain why they work or don’t….and how to know in advance. 

You will see the Covert Psychological Triggers that are the most likely to succeed and then I show you HOW to use them.

Secret Entrance to the World of Women…
and You’re Invited In!

Then I take you into the world of women. No one has ever written about the Covert Psychological Triggers that CAUSE women to act or decide in your favor.

I have.

I take you through step-by-step and itemize those Triggers, then, I show you the EXACT WORDS and PHRASES that work when communicating with women. To my knowledge, no one has ever done this before.

And there is a lot more.

Persuasion Factors

In the last year, there has been a LOT of research done in what persuades people…in what unspoken (covert) factors CAUSE people to spend more money, come back more often, buy more products and services.

And I lay it out for you in easy-to-understand fashion.

AND when appropriate I take you through cutting-edge research that I promise you won’t find anywhere else.

In fact, you probably won’t find ANY of this instantly practical and useful information available from others teaching persuasion, influence, selling or advertising for another year or two.

(It always helps to be first….)

Impulse Activation is Triggering Compliance in the Persuasion Sequence…Now.

Triggering Compliance in the Persuasion Sequence: The Science of Influence (49-60)  is generally agreed to be one of the finest programs I have ever created.

Some will probably say it is “the best.”

Learn the secrets of covert influence, the latest persuasion research that no one else has (including HOW to persuade and even sell to women!) and discover subtle forms of influence I’ve never talked about anywhere before.

Almost all of the information you experience in this program is new. It’s not in any of my books. It’s not in the Covert Hypnosis CD program. It’s not in the previous Science of Influence series. (And vice versa, of course!)

This program contains demonstrations of nonverbal and verbal communication that you haven’t seen or experienced before.

Covert Psychological Triggers

You will learn how to use Covert Psychological Triggers. This necessary skill set is what separates those who are good at subtle influence… and those that are truly masters. And I walk you through them, demo them and show you exactly how to do the same. You will be blown away. Promise.

And because I present you with SO MANY Covert Psychological Triggers, we have included a handy TRIGGERS Reference Sheet that you will refer to again and again!

If you turn the program off after this CD, and just use Covert Psychological Triggers, you will have one heck of a return on your investment. (I promise when you see what happens when you use triggers and experience the Trigger Impulse,  you will be more than impressed.)

You’ll learn how to cause uncontrollable impulses in seconds.
You’ll learn how to change memory.

It’s subtle.
It’s powerful.
Oh…and I’ll tell you why you want and need to know this…. 🙂

Create an Atmosphere of Trust

Next you’re going to find out the seemingly magical use of energy around you to create incredible comfort and trust or discomfort and fear. I would argue that it isn’t magic, that it’s science but no time for that. The skills are all transferable.

You’re going to find out how to shape beliefs with single words or images.

  • You are going to learn how to trigger “no” into “yes.”
  • You will learn how to send covert verbal messages with far more power than you ever learned in NLP. (Yeah…really.)
*EVERYTHING* in these 12 content-packed hours of new material has been tested and shown effective.

No guess work. No BS. No time-wasters. It’s 100% proven technology.

You will have fun and learn at the same time.

Unlike most programs you listen to, I explain EVERYTHING I DO.

It’s all here for you.

This program comes on 12 audio CD’s. It’s everything that you’ve ever dreamed of, INCLUDING the manual which is rich in research and YES, the use of exact words and phrases you can use for influencing when possible.

Because as you come to understand the mind of the other person; you’ll also be learning :

  • How to create the “gotta have it” feeling in consumers
  • How to melt away sales resistance
  • How to tap into the “primal” buying emotions
  • How to literally and instantly establish rapport
  • How to ’cause’ consumers to obey your hidden ‘sales push’
  • How to infuse “proof power” into your sales letters
  • How to arouse your prospect’s inner buying drives
  • How to influence your prospect’s mind to trust you
  • How to bypass your prospect’s (or anyone’s) conscious mind

In a nutshell, you’ll learn how to create influential messages that hold customers captive from the first words you say to the signing of the check.


That’s not all, you’ll also discover how to:

  • Cause Them to Identify with You
  • Combine Two Key Drivers that Will Cause Compulsion to Comply
  • Form Questions that Will Cause Compliance When Asked
  • Never Have That “Phoney Feeling” Inside Again…and Instantly Watch Your Income Increase
  • Use the Power of the Invisibility Intensifier
  • Take Advantage of Kevin’s Full Christmas Tree Technique
  • Optimize the Use of Their Feeling of Fear


  • Determine Which of the Five Basic Fears to Utilize in Your Presentation or Copy
  • Adopt Key Characteristics of God that Make You More Persuasive (even if you are Agnostic!)
  • Use Features instead of Benefits to Close The Deal
  • Send The Energy of Being THE Problem Solver to Those You Influence
  • Use Sex and Sensuality to Sell. Clear and Simple
  • Modify Old Sales Strategies to Become Influential
  • Be THE Person That Imbues Them With Good Feelings…They Won’t Want You to Leave!
  • Link Good Feelings with Buying Now



* Take Advantage of The Impulse to Instant Gratification With You, Your Product and Service

Building Trust & Credibility (make it look easy)

Building Trust and Credibility is one of the most difficult things for ANYONE to do. I’ve put together some very EASY methods for you to accelerate the process to almost instantaneous.

BUT please do note, that getting trust and credibility immediately does have a danger. If you don’t deliver, you will lose. If you can deliver, you will be have a bonded relationship forever. This alone is worth far more than the tiny investment in Triggering Compliance in the Persuasion Sequence

I’ll show you how to do it…don’t abuse it…

I’m also going to teach you a few of my personal favorite Impulse Activators including:

  • The “I’m an Idiot” Trigger. (Oddly irresistible)
  • The Single Word Strategy that CAUSES compliance NOW
  • The Non-Competition Technique that creates Long-Term Connections Between You and Your Client
  • The “It’s A Fact Because I Said It’s a Fact” Tactic

The Power of Impulse Activation is that in most cases it moves the person past skepticism and criticality….almost instantly.

I’m going to compare messages verbally and in text for you. I’m going to show you what works and what doesn’t verbally, and in writing.

Nuances make HUGE differences.

Do You Know How to Influence Non-Verbally?

I watch people use the right tone of voice and great body language and get a “no” because they blew it with words.

Even more often I observe people saying the right words but completely screwing up because their tonality and pitch of voice offend the other person.

Learn how to do it correctly…


And I’ll show you how to do things that everyone else told you not to.

  • I’ll show you HOW and WHEN to use LOGIC in the buying sequence.
  • I’ll show you WHEN to be politically correct and when not to.
  • I’ll show YOU how to INFLUENCE WOMEN (in-depth, like I’ve never done before!)

Triggering Compliance in the Persuasion Sequence: The Science of Influence (49-60)  is UTTERLY UNIQUE among all programs about persuasion and selling.

Influencing Men vs. Women, What’s the Difference?

Because, for the first time, you will find out EXACTLY how to influence women.  (Whether you are a man or a woman doesn’t matter. What matters is how you will use what you discover here!)

Women react and respond VERY DIFFERENTLY than men to influence attempts.

The chances are very good that your business is HEAVILY WEIGHTED with either 80% male or 80% female clients and customers.

I’m going to show you how to gain compliance from the women you’ve been missing out on.

I’ll give you THE EXACT WORDS that are REQUIRED to influence and sell women.
I will show you the PRECISE ATTITUDE that is REQUIRED to market effectively to women.

You’re going to have it all with Science of Influence: Triggering Compliance in the Buying Sequence.

Get your triggers and begin today!

Hard Copy $197
Digital Download $147

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Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

What People Say

“Want to influence others? Want to persuade others? Want to sell others? Then Science of Influence is not just an option – it’s a landmark breakthrough of information you can use the minute you read it.”
"As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success, and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor, and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission."

Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

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