“Psychology describes varying human behavior depending on numerous factors. It should not be assumed that financial decision makers are immune to such influences,” Dr. Kliger pointed out.
Hint!: If you are hoping to encourage people to do business with you, you probably should spare the disaster stories.
What should you do?!
Pay close attention…
In another experiment, yielding similar results, the priming information was given as verbal inserts attached to ads that accompanied the financial information.
In this setup, the experimental group received verbal comments advocating risk-seeking behavior, while the control group received the same ads, but with neutral verbal comments.
The risk-advocating (comments) inserts were, for example, “Do you have the courage, vision, daring, to get to the top?”, and “Adventurousness, daring, vision, are the materials success is made of”.
The corresponding risk-neutral inserts: “Come invest with us” and “Coordination and timing is everything.”
Priming influences everyone a lot more than we once believed.
What is Priming?
Priming is a known psychological phenomenon, influencing memory retrieval processes by exposure to different stimuli.
Dr. Kliger explains priming: “Consider, for example, a situation where you have returned home after watching a horror movie. While climbing the stairs, you hear the garden gate creaking. A common fear under such circumstances might be that there is a burglar outside.
Hearing the same sound after returning from a tedious workday at the office, if noticing it at all, one would probably interpret it in a banal way – ‘Woops, forgot the cat outside again’. In this example, the horror movie is the priming substance, affecting subsequent behavior.”
The fact that priming takes a role in decision making manifests the existence of two systems: a rational, cognitive one, and a subconscious, ‘gut feeling’,” Dr. Kliger added.
Who’s in Charge Here?
These processes play parallel roles in the modern information jungle, as they probably did tens of thousands years ago, Dr. Kliger explains.
The much faster, subconscious system takes charge whenever there is a need to make fast decisions, such as deciding whether to attack or to run away when confronted with a wild animal – or whether to buy or sell your investment portfolio when something irregular happens, such as a market crash.
Key Point: Whatever happens immediately before you engage in what you THINK is the beginning of the persuasion process will influence the ultimate determination.
[University of Haifa. Reading Reports Involving Risk-taking Affects Financial Decision Making. www.haifa.ac.il ]
So what do you want the person you are talking to, to be primed… to do…feel…think….?
Reserve your spot now!
Discover a System of Decision Making That Will Clear the Way to Success
Course begins: March 3, 2021
If you’ve ever taken one of my Course Intensives, yes, it’s like them!
The Decision Point Course lasts 7 weeks and has more than 20 modules. You set your own schedule – you don’t have to be “in class” at any particular time each day. You get VIP access to a secret members-only section of the KevinHogan.com site and can log in at any time.
Registration today for the course that begins this week allows you to save $700 off the $1,995 price to the public.
If you could point to one word, to one factor, to one element or cause of what happens to you in your life, it is decision.
Which one of these have you been experiencing in the last year?
Moving is always tough but when there are more than one person’s job or one person going to a school that they love and the possibility of leaving friends behind makes for what many consider an impossible decision. What do YOU decide? How do you decide?
Your investments have done OK but your total income saved for your future is not enough. There are a lot of options you’ve been told about but you really don’t know what to do. What will you decide? How will you decide?
You are a manager at your company and only have enough budget to pursue one product line. You can choose between an almost sure thing with a very modest return or a riskier proposal that could make you a superstar. What do you decide? How do you make the decision?
You’re on your way home for the holidays. You get stuck in bad weather and are put up at a local hotel. In the bar that night a beautiful woman strikes up a conversation with you and she has offered you the key to her room. What will you decide?
A relative lives with you. They take advantage of you but you can’t let them go because you don’t know what will happen to them. What is the right thing to do and will that thing be what you decide? How will you decide?
An elderly relative lives with you. They can’t take care of themselves anymore. You hate the idea of a nursing home or “worse.” You also want “a life.” What will you decide to do?
Your wife is two months pregnant. A test reveals the baby is going to be born with a disease that will require your 24/7 care for the rest of your life. She decides she wants to keep the baby. But you haven’t made your decision. What will you decide to do? How will you make the decision?
Your home has a horrible defect that you can cover easily in the selling process and the defect almost certainly won’t be discovered for years. Revealing it will reduce the price of your home $100,000. What will you decide to do? How will you decide?
You can stay at your present job which you really don’t like that much and live on a predictable but very modest income or you can pursue a venture that has about a 70% chance of success and if it succeeds, you would double your income. What do you decide to do? How do you decide?
I feel great about the timing in my life now…
Just wanted to thank you. I took your Decision Point Course earlier this year, and have put the ideas into practice. I knew I wanted to leave my job but didn’t seem able to decide when, how, etc. Well, using what I learned from you, I was able to make a very definitive decision about NOW being the time. I feel great about the timing in my life now and at peace with the decisions, I made. This means so much to me! Mahalo nui loa (thank you so very much).
You’ve been thinking of getting a divorce but you're just not sure. There are other fish in the sea but you wonder if you can still compete? Can you do better? What about the kids? What do you DECIDE? How do you decide?
You are involved in a custody battle for your children. One of the kids is misbehaving terribly and you don’t know whether you should spank them or discipline them firmly. The result could easily affect the results of the custody hearing. What do you do? How do you decide?
Two women have taken a liking to you. You date them both for some time. They both begin to talk about moving in and a permanent relationship. One is the kind of person you feel comfortable with and would be easy to love. The other is 10 years younger and is celebrity beautiful. Unfortunately, she knows it and enjoys being the center of attention. What do you decide? How do you decide?
And those are just a few of the decisions that face real people every day. Decisions that people are forced into and have no idea what to do or how to do it.
THIS COURSE shows you how to make ALL of the decisions above.
And it’s important to note, that the right decision easily can be different from person to person. Knowing how to evaluate THAT is crucial to everything you will do…but no one ever does it….
Kevin is always ahead of the game…
As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success, and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor, and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission.
This is not like other online courses you've taken. With me, you will have instruction in several media forms. Video, audio, and text. There is NO specific time you must meet with me every day, but you will have special VIP email access to me throughout the course. And you will have access to the members' only discussion group.
About 50% of the people who take my courses collect all the materials and work at their own pace later. The other half work with me and sometimes with other participants when necessary, on projects that are necessary to learn how to make the RIGHT DECISIONS.
My Courses are universally known to be challenging, results-oriented, pragmatic and show you EXACTLY how to get where you want to go.
It's the Decision Point
Decision making is a function of thinking that almost 90% of people do very poorly. Most people think that if something turns out well, they made a good decision. If something turns out poorly they made a bad decision.
And that conditioning is one of the biggest reasons why people are poor decision makers.
Decision making is first and foremost about MAKING DECISIONS IN THE FIRST PLACE.
Every day, people vacillate on making changes in their lives that they KNOW are absolutely necessary, but they decide to do nothing and hope for the best, only to live a life where nothing ever changes.
This is where we begin.
Elimination of PROCRASTINATION and VACILLATION.
You will learn how to recognize situations where you are about to commit acts of self-sabotage. I’ll show you how to identify it long before it becomes an issue. I’ll show you how to crush self-sabotage so you can make a CHOICE instead of only having the ability to stay with the Status Quo.
This first week’s module alone will be worth the investment in the course.
How would you like to NEVER procrastinate again?
What would happen if you could actually MOVE in the DIRECTION that you want to, even if it is ONLY AWAY FROM WHERE YOU ARE TODAY?!
By the end of week one, you will have daily projects to do for several weeks that will almost literally beat the habits of self-sabotage and procrastination from your life.
Most people don’t know that procrastination is a habit you picked up, but it is NOT your fault.
The same is true of self-sabotage.
I will explain why, where it all started, why it happens to everyone and why it must be eradicated intentionally and with no little effort. By the END of the course, IF YOU FOLLOW the Decision Point Plan, you will have eliminated procrastination and almost all forms of self-sabotage.
I’ll show in detail why self-sabotage is a little trickier and lurks in EVERYONE’S backyard waiting to strike. I’ll show you how to get rid of it and then prevent it so you never have to deal with it in the future.
And that is only week one! How we doin’ so far?!
Decision IS Destiny
You make decisions all the time. Generally speaking, the more decisions a person makes, the more successful they are.
The better a person is at making decisions, the more successful they are.
When you move from your old home to the home you are in now; maybe you moved because you wanted a bigger house, or to put the kids in a better school district. Maybe it was just closer to where your job is…more convenient.
And of course, in the case of uprooting and moving your family, you’re talking about a lot of variables, a lot of things to consider. You’re going to find out how to make the right decision in which house to buy and where to move.
What about leaving your job for some other opportunity?
FEAR enters the picture quite clearly and because the future is seemingly unpredictable, you feel frozen or stuck as to what to do, so you immediately default to stay in your same job. But there is a way to make this decision much easier. And you’ll be pleasantly surprised when you do….
But there are also the smaller decisions of life.
- Which movie to go see…
- Which show to watch on TV….
- What to make for dinner…
- Whether to go to the game or stay home….
- Whether to take a vacation with or without the kids…
- Whether to wear blue or black…
There is a simple method that takes little thinking at all to make these day to day decisions.
And then there are decisions that you make that influence other people’s lives like taking a new job, going into business for yourself, moving to a new area, having a surgery that has risks involved….
How do you know what to do? Don’t worry, most people haven’t got a clue as to how to make the right decision every time, and there is a right decision to make.
Then there are Destiny Decisions…those decisions that you make that will literally determine where you are going to be in three years or five years.
These are REALLY IMPORTANT decisions. Every day I see people screwing them up as if they are no big deal.
You’ll find out a methodical system that might take a very short amount of time or significantly longer, depending on circumstances. Nevertheless, you will find out exactly what to do every time.
Obviously, there are plenty of Black Swan's (unexpected random events like hurricanes and terrorism) out there to get in the way of what you want in life, but nothing you can control impacts your life more than a decision).
Write that down.
Put it on the refrigerator.
That alone is worth $10,000, yes?
Nothing you can control impacts your life more than a decision.
How would life be different if you knew you were going to make the right decision, every time?
Did you know that in life, there is almost always the best decision?
What would happen if you had the method for decision making?
What would it be worth to have a simple systematic approach to decision making where the guidelines are from your head and heart?
Most people are paralyzed with uncertainty about whether they should:
- Ask the girl to marry them.
- Make a purchase.
- Move from one place to another...
- Quit their job...
- Decide between committing one person or another.
- Start a business...
- Ask the girl to go out with them...
- Send the letter or not...
- Decide between hiring one person or another.
- Get a divorce...
- Send your kids to public or private school...
- Choose from a new car, a used car, or no car...
- Go back to school to get more education...
- Fire the person or not.
- Invest in stocks, bonds, real estate and not screw up.
- Accurately plan for their future in all areas.
Why Do People Make Bad Decisions?
And...they make bad decisions because...we all have about 8-10 areas of failure in our brain….similar experiences where you make the wrong decisions over and over again.
(Like marrying the same guy five times, dating jerks, working for idiots, saying the wrong thing at the worst time, etc. Sound familiar?)
We’ll repair all of that. (If we don’t, life will be the same tomorrow as it has been in the past….)
Did you know there is a proven way to make the right decision in each of the above choices?
For the sake of discussion, let's assume that is correct. There IS a method you can use to make the RIGHT decision just about every time.
It doesn't take a genius to think, "I decide to make more money," "lose weight," "get a better job," "get married to perfect person x".
KEY: Learning the process of making the right decision involves making that decision STICK, be UNYIELDING and barring a Black Swan, guaranteeing you will follow through.
Over the last 15 years, we've been fortunate to have studied the raw information about how to make laser beam accurate decisions. Complex software programs have shown scientists how to simplify the decision making process using some mostly simple (sorry, it's not ALL instantly easy!) rules.
And now, you don't need the software or the computer anymore...
And, by the way, in the last 15 years, there has been an incredible amount of research done about decision making that teaches and uses VERY FAULTY processes, that can't and don't work.
KEY: You'll experience FIRST HAND, how what seems to be an obvious decision, is almost always the wrong one....the costly one...(often the disaster one....)
If you follow that teacher's advice, you'll flat out screw up.
You'll end up with next to nothing and headaches and heartaches to boot.
People get emotional.
People are lazy.
They don't do the research.
They don't test.
Why should they?
They get paid the same no matter what and when YOU screw up, they just say, "you did it wrong."
Play along for just a moment.
Can I ask you a question?
Have you ever read that it's been proven that 93% of all communication is body language?
Of course, lots of times. Everyone has read that.
And of course, it's not true.
(It's not even close to accurate.)
How could that be, it's common knowledge...isn't it?
There was one study done by a brilliant communication researcher 35 years ago that evaluated people saying one word to another, with the other person only being able to see the person from the neck UP. (that leaves about 90% of the body out of the study.) In this one specific instance, Dr. Mehrabian found that about 93% of the communication sent was at a nonverbal level. Obviously when people communicate with more than one word and people can see below the neck, all kinds of factors change the percentages.
Problem is people read something in a book written by Goofball X and they believe what she writes because she says it's "scientific."
People look at their lives and think, "I did everything I was told..."
Yep and look at that life. It didn't work.
The guru didn't do the research. They went with the party line and taught that.
I don't care about the party line because I don't like the people at the party.
Remember when Benjamin Franklin did his famous experiment about testing each of the virtues (temperance and so forth) for a month so he could eventually become adept at all of them? I've heard most motivational speakers talk or write about this. I'd name them, but it would take an entire page...
Anyway...You remember... but he gave up the idea after the first week ...he never did the experiment. He wrote early in his biography that he was going to do the project and then soon after decided not to. Basically, he said it was impossible to do such a thing.
I've never heard ANYONE get that right, either.
But THEY TEACH YOU TO DO IT...
And because you trust them YOU TRY IT and FAIL.
Franklin's personal challenge didn't work for all kinds of reasons I'll show you later.
Question: Why did you believe he actually did the project?
Only one reason: ...because someone you trusted or believed, an author, a teacher....told you that it was true.
Want a quick way to filter a crummy guru out?
If they tell you that story, they didn't get very far in Franklin's biography. If they tell you that, they'd tell you anything.
By the way...what did Franklin do instead?!
I'll show you that at Decision Point, too.
The point is that MOST of the stuff people tell you to do.... that is "scientific," that is based on laws of the universe or proven techniques is nothing more than their imagination having run wild.
...and following their advice will get you the same ultimate destination, every time...
Back to Start. (If you don't go into foreclosure first.)
So why don't the vast majority of people make good decisions?
Why are people AFRAID to make decisions at all?
They've been given crummy information and worse methods for how to choose and what to do.
It's that simple.
(OK, there are eight other core reasons people make crummy decisions every day, but to pick on your neighbor here is so not cool...)
And what does the Power of Decision Point give you in life?
- Personal freedom
- No limits
- The Ability to Succeed When Most Others Fail
- The Ability to Make Big Changes in Life with Ease and...
- Wealth if You Want It
- A LOT Better Life If You USE The Power of Decision
- Success when you use The Power of Decision.
You're going to learn it ALL in this 7 Week E-Course.
If you’ve been in an E-Course with me, you know that although they are always convenient, they are also densely packed with practical, real life application as the end result. That is the same here. Everything you learn will be immediately applied to a crucial part of your life because there is a LOT going on in your life right now and a LOT of it has to change but you don’t know WHAT.
Each week you’ll receive a number of emails or documents from me. You’ll have homework assignments that are all real-life based…your life. You’ll be given audio’s to listen to or video to watch. You will once again, find out what “over delivery” means!
You're going to discover:
- How People Decide
- Why Most People Make Almost All Bad Decisions
- How to KNOW What to do...
- The Four Factors of Luck and How to Tilt the "Luck Factor" in YOUR Favor.
- How to Beat the Black Swan when Bad Luck Strikes...
- All of the Successful Strategies for Decision Including Decision Point: MY PERSONAL SYSTEM
Personalized learning means you can contact Kevin at any stage of the course
You’ll never see a sunset if you keep going east! And you’ll never live the changes you want in life if you exercise your decisions in the wrong way. No matter how positive or determined you are. So, if you want to begin making decisions that will help you take control of your life at a whole new level, then you need to enroll and immerse yourself in Kevin’s new decision-making course. It’s packed with fresh, new, exciting information that will help you train your brain, period. Since I completed the course, I have learned to think better and smarter about challenges, enjoy being able to make powerful, timely and well-considered decisions with new secret technology that until recently, only the elite had access to. In the course, besides being presented in a convenient format, you will be able to start and work on your learning curve at your own pace. And, personalized learning means you can contact Kevin at any stage of the course. I strongly recommend this course, it has solutions that really work!
Do you sell something for a living?
[Pay attention: I'm going to show you how to analyze how your client WILL DECIDE on buying your product or service...and I'll show you WHAT is going to happen next...think that might be worth $10,000?!]
I've never given the system for DECISION POINT to anyone.
I'm not going to write about it in Coffee....ever.
But the time is now to experience a truly transformational experience in an exciting and unique E-course.
I PROMISE YOU:
No one else is going to ever show you this information. You'll never experience these experiences with anyone else. You can't find anything remotely similar "out there."
So essentially, you're stuck spending seven weeks with me. As with all of my Course Intensives, I am your PERSONAL COACH and you don't have to be at any specific place at any specific time. The program is delivered via audio, video, and text.
So what's going to happen in these seven fascinating weeks?
I'll personally show you the problems you face when you make decisions.
You'll find out the impact of other people on your decision.
I'll show you how to minimize the NEGATIVE impact of other people on your decisions, including the people you might love or work with every day.
You won't regret your decisions anymore.
You'll understand how to MINIMIZE RISK and MAXIMIZE RETURN on both business and personal decisions.
I'll show you EXACTLY what to do when the RIGHT decision you determine, FEELS completely wrong.
Finding out how your beliefs, faith, values and lifestyle factor into your decisions matters a lot to you. No one else shows you how to be true to yourself and others around you while you decide for your Self or for many.
At the end of the course, you will have one cool, big Coffee Table-Sized Manual that you will be able to refer to forever.
Your tuition: $1,995 but save $700 with this last minute chance to get in today!
A couple things before you apply!
- I reserve the right to reject any application for any reason.
- There may be a few group projects that are necessary for making decisions where two people are involved, instead of just you (as in a marriage, with kids, or at work). If you are unwilling to e-mail one of your fellow participants during these two projects do not apply.
- Everything is yours to keep, but you may not share or give away any of this information to anyone.
- If you're still here with me, then I look forward to seeing your application!
$1,995 but save $700 today by getting your application in under the wire!
This course is such a huge eye-opener!
I’m finding the Decision Point Course absolutely fascinating. Firstly, because I had totally underestimated the value and effect of decisions on our lives. Secondly, I’ve always been aware of some of my biases – I’m a fairly ardent feminist for example, and I have often stopped and questioned myself if I’m “seeing through a feminist filter” and I do laugh at myself sometimes when I realize. But I had no idea just how prevalent other biases are, and this course is a fascinating voyage of self-discovery. I’m enjoying the course from a learning perspective in general – your other courses that I’ve done have been for the purpose of improving my business, whereas this one, while it will definitely help in that regard too, feels as though it’s more for me personally. I’m also enjoying the learning for learning’s sake as much as for self-development. This course is such a huge eye-opener!