Kevin Hogan

International Speaker

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It is absolutely mesmerizing.

It’s the most feared form of mind control.

Kevin Hogan on Covert Subliminal AdsIt could be something as simple as the idea that messages played backwards on a record album could have influenced people to kill themselves.

Did they?

The hit show “Love,” at the Mirage in Las Vegas is 100% Beatles and there is one “new song” in the show. It’s Nus GniK.

That’s Sun King…backward. It’s also interesting that the “song” sounds quite mellow and rather pop-ish cool!

But does this mean that the lyrics of Nus GniK played…well…as they were played in 1968 do anything to anyone?

What about those ice cubes in the glass from that old ad where you could see a woman or a phallic symbol if you looked closely enough. Certainly that’s covert hypnosis?

Did that make anyone buy the alcohol?

Is there something YOU can be doing that would be out of the awareness of someone that would dramatically influence them to the point they would kill themselves or engage in activity with someone of the opposite sex?

What about something as simple as buying products or services from you instead of your competitor?

What about those audio subliminal tapes I bought when I was in college? Pathways to Prosperity and similar by that then-famous guru who I can’t remember the name of now…

And what of the controversial new video technology where subliminals are being generated on computer screens and televisions. What’s possible there; and can it really be replicated? Entirely different story.

Ice cubes? Invisible women? Audio? Video?

OK, let’s start answering the questions and let me show you SPECIFICALLY what to do and what you CAN do with ease to subliminally influence others and use covert hypnosis….and what you can save your time on because it doesn’t work?

What reallKevin Hogan on Covert Subliminal Audioy works?…

Subliminal means “out of awareness and/or ‘below’ the threshold of conscious awareness.”

We could get scientific-picky, but that’s good for today.

There are two ways that marketers and researchers have attempted to use subliminal persuasion (outside of awareness…covert).

One has never worked and is completely bogus. The other has remarkable potential for just about every encounter for persuasion.

But we’re not going to stick with dictionary definitions alone. I want to show you whether those old records made you smoke pot or not….and similar all time curiosities…

Let’s start here:

Audio “Subliminal” Messages

Let’s start with the most controversial case I can recall.

It was 20 years ago today that Sergeant Pepper taught…. Judas Priest (yes it was the Beatles that started backmasking) to play strangely hidden messages.

Ah…Judas Priest…I didn’t do that kind of music.

It takes no rocket scientist to know that (lyrics) words not resisted and easily accepted can impact behavior, psyche, and a person’s “goodness.”

I know a few of my readers liked the genre and group. I passed….

Two teenage boys enacted a suicide pact, and one survived. But the song was “Better By You, Better Than Me,” or SOMETHING like that and supposedly when played backward you could hear “Do it.” That was the argument in the lawsuit 20 years ago.

Now before we get into whether or not it was Judas Priest that caused the kid to put a gun to his head and….pull the trigger….

If I take the claimed reversed lyrics: “Do it” and write it backwards…so it’s back to forward…. “phoentically” I get:

A nonsense word.Kevin Hogan on Subliminal Influence in Music

In other words, if you were stoned, you could hear anything you wanted to hear…..but the fact is that the sounds don’t match up.

No big surprise here.

Judge for yourself – listen here Judas Priest audio

How did the judge rule? Was he right?…

The judge ruled the case dismissed. Zero evidence.

My take: You could listen to the music as it is and that might cause me to take a gun to my head…..


…as one of their “musicians” said at the time, “we would have backmasked ‘buy our records, buy our records, buy our records,” (My paraphrase, it’s been awhile.)

Yes, the judge was right.


There were other cases where rock groups would intentionally track words or musical clips backward.

It was a cool use of technology that was popular for 10 years and then as records became less used and tapes became the thing, the fad died out.

The hidden subliminal messages only worked with records because you could actually play them backward….but audio tapes and cd’s….well the fad died out….

No…of course it didn’t “work.”

And the impact of similar attempts intentional or not?

Not a dribble of evidence to show anything like that would impact anyone, in any way, ever.

End of that story.

But of course backward masking on music, intentionally done or not, was not the only way a message COULD be subliminal.

The message could be “recorded,” so softly and then tracked onto the song that you couldn’t “hear” it but you would ACT on it..

Could THAT work?

Kevin Hogan on subliminal messages on audioListening to audiotapes (a Jurrasic media that recorded sound like the spoken word and music)  that purport to have subliminal messages on them have become an obvious not so subliminal joke on the consumer.

Not one tape or program anywhere…not one research study… anywhere at any time… has been able to show results “above the placebo response.”

What’s that mean?

Greenwald, Pratakanis, et al did a remarkable study where they had people listen to one of two tapes.

One, they told participants, was designed to improve memory. The other, they told other participants, was designed to increase self-esteem.

There was no subliminal message on either tape in this study. (There isn’t on any of them in this study or for sale…it turns out.)

The label of the tapes were randomly assigned to the cassettes which all had the same music on them. One label indicated the tape would help improve memory. The other tape had a label that said it would raise self-esteem.

The experimenters told the groups examples of what they would…not …hear on the tapes. “I feel fantastic today.”

Results of the study?…

The individuals receiving the tapes with the label that said it would improve their memory…did indeed help their memory…and those tapes with the label that said it would raise their self esteem did raise their self esteem.


Kevin Hogan on Subliminal Influence and AdvertisingThe placebo effect.

And there is nothing wrong with the placebo effect. It’s a good thing.

Subliminal audios may have messages “on them” but they aren’t heard and they aren’t processed in the auditory system….

They don’t change attitudes or behavior.

But… they do change credit card balances….

….but then there is video…and this is where things get scary….

There is a silent revolution happening.

Next week….you say you wanna start a Revolution? Well…ya’ know… we all wanna change the world….

Covert Influence: The Hidden Persuaders… Strategies No One Has Ever Even Thought Of

The research unveils what works and what doesn’t, and I’m ready to share it with you…

Are you ready for it? Study after study shows that tapping into human emotions is tantamount to success!

What are the details?

On 7 CD’s you can listen again and again to burn these new concepts, skills and tools into your mind.

Never before released on audio or in book form, this information is freshly tested and scientifically validated.

Changing Minds with New Mental Technology is now required. This is the Genesis of that Mental Technology.

If you remotely wonder if that statement is correct, think about all of the money major corporations spent on advertising, marketing, promotion, sales and they are now bankrupt.

…It takes specialized knowledge and “digging deeper” to get where you need to go these days…

Getting people to “yes,” has never been more difficult in your lifetime than it is in 2009. It’s going to be more difficult as people’s innate defense mechanisms create a shell around their decision making faculty.

…What Does This Mean for You?

“Delay”, “wait”, “not yet”, “being careful”, “I’ll think about it”, and all of the other “tomorrow” messages are emanating from all directions.

I tried to fit this on 6 CD’s so it would fit the containers we invested in.

No luck! (Fortunately for you.)

This is a lot of information and it just got a little bigger than I guessed.

How “good” is this program?

It’s on par with my best work.

No one else has this information except, now… you.

I want to show you one of the most surprising and perhaps one of the uncomfortable….powerful phenomenon in Covert Influence.

In fact, I want to share with you all the latest research available (well, almost all…!)

Influence Without Resistance. What’s the Key Factor? You’ll have most amazing, truly stunning tactics in predicting what and how your client (spouse, child, customer, read: anyone) will choose. Thus, you are a step ahead of anyone else in implementing the most powerful phenomena in consumer research today. Find out with this program!

Creating Irresistible Impulse. The button is there (for everyone); it just needs to be pushed. What are some of the irresistible impulses marketers are using on you? How can you take advantage of these tactics yourself? It’s all here in this section. Kevin details the marketing phenomenon that pushes the buttons…all the way to irresistible.

Tapping into Human Desires & Emotions. With just ONE change in strategy, a non-profit organization can get 5 times the donations. What can this strategy do for you? You can’t afford NOT to implement this tactic now.

Desires and Emotions… That Influence. You’ve heard some rumors, I’m sure about negative emotions and positive emotions in the influence process. But do you know what actually works, and what to emphasize in the process, and when? Find out once and for all!

Tribes. You’ve heard the term. What does it describe? How does it come into play in the influence process? Most important, how do you utilize the concept of the Tribe in order to make more sales? It’s all here… Kevin explains about subgroups and how to make appeals based on whether a group is “in” or “out”. This is cutting edge research that benefits you.

Covert Influence…to Control Behavior. You’ve seen the signs. Above the candy jar, tacked to the break room wall. Even posted on a fence, or highway. How do signs really influence? What elements should be used in signs to covertly control behavior? Fascinating new research uncovered for you!

Order Today : Learn More about Covert Influence

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Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

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