Kevin Hogan

International Speaker

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Subliminal Stacking for Successful Influence (pt. 1 of 3)

(Excerpted from the forthcoming book, Subliminal Success.)

It’s time to effectively use your communication tools.

Take a look at the photo above. I’ll return to this later in the chapter…

Subliminal messages to help weight loss backfire. Fact.

Subliminal messages that helped weight loss did not promote health or losing weight at all.

Subliminal messages (correctly created) can improve athletic performance. Fact.

Subliminal messages that match a biological need are predictably influential.

Negative subliminal messages are dramatically more effective than positive messages.

Subliminal messages (correctly designed and tested) are incredibly persuasive.

Subliminal messages tend to have the OPPOSITE of the desired EFFECT on people. (Example: Showing your national flag will likely cause political views of conservatives and liberals to moderate.)

Subliminal messages change women’s views on pregnancy and birth, and almost no one could even guess how…

Subliminal messages cause older people to be more active and have better physical functioning.

Fortunately most subliminal messages are generally useless because they are created incorrectly. The delivery, the message, the visual cue. Creators of subliminal products tend to make their products intuitively. But humans don’t process information in ways you would predict.Subliminal Messages Can Reduce Desire to Buy Products Kevin Hogan

Companies and people that create subliminal messages and publish the messages in the product, in almost all cases, have created something where IF it could be influential (delivery, message and/or cue) it would actually reduce the desired behavior instead of enhance the outcome.

Today I’ll give you some advanced material for those of you who have followed me as well as some of the basics below.

No one wants you to know about most of the subliminal research being done.  For my money and life the way to level a playing field is being ahead of everyone else on the playing field and sharing the knowledge along the way.

In this book, I’ll show you how to manipulate your environment (any environment) to create “subliminal-like” results without need of screens or digital projections.

It’s true that almost every “subliminal” product on the market is junk. I’ve written and trained extensively on why this is the case and the research is dense, long and unmistakable.

Factors that Cause Successful Subliminal Persuasion

The vast majority of messages (information, images, sounds of any kind that you are not consciously aware of is subliminal) below our conscious “threshold” never make it into your (conscious) thinking, but some do.

As a rule if you’re afraid you are being manipulated by subliminal images, rest assured those attempts at sending you a message are incredibly feeble and couldn’t get a dog to bark.  But, a well constructed and well placed subliminal image or message can be dramatically powerful. Especially if they match with a desire, decision or tendency that was already under way.

Subliminal Messages Trigger Desires Kevin Hogan

40 years ago, people got all worked up about images of people, body parts or all kinds of things appearing in pictures advertising drinks, or almost anything. “It looks just like a …” and terror struck. All interesting but those ads aren’t used any more because they don’t sell.


Countless studies have shown you can’t easily make subliminal messages that can cause someone to rush out and buy iced tea, or vote for the “other” guy just by flashing words on a computer, television or theater screen. There are so many variables that can cause no result. Then there are the variables that cause the opposite result. And then there are the variables that DO cause the DESIRED RESULT.

I have, however, found 17 factors in creating effective subliminal MESSAGES.

In this chapter, you learn a few of these factors, and discover how you can use them at the office, the club, the bar and with anyone you choose.

Part of my mission on this orb has been about giving my friends the edge in life. The edge over the competition, against the scamsters, the edge on achievement of goals and desires.

An Ethical Dilemma?

I can confirm to you that I was asked to co-venture a promotion where YOU would spend approximately $10,000 (I would get paid almost 1/2) and the claim was that you would be able to simply “imagine” and “think” about something and it would manifest. No kidding. And in fact, I am regularly asked to put someone’s junk in Coffee for you to look at….and try to kindly refuse. Let someone else do it. I’m having Coffee with you.

Conversation with Influence and Persuasion Expert Kevin Hogan

Now, if I tell you that something which is claimed to be spectacular… is true…, there is a reason to consider the proposition (which is why I was asked to be a vehicle of the message to you). You’ve known me for a long time. You know that if it’s in Coffee with Kevin Hogan, it’s worth considering. You are well aware that what we talk about is worthy and typically falls in the realm of usefulness, value and fun.

So, many would consider that $10,000 is worth exchanging for Kevin Hogan telling them that they would get something for nothing, virtually instantly, like unexpected piles of money in the mailbox. (And that is precisely what this “opportunity” that I let you miss was about.)

How and why was this amazing program going to work?

  • Because you imagine it.
  • Because it’s the law of the universe.
  • Because it’s understanding the nature of the universe and utilizing that.
  • Because you did affirmations for it.

And that is total garbage and don’t ever fall for it.

Let me ask you this. Do we all have a greedy side?

We Are All Wired for Greed

Look, we ALL have a greedy (get something for doing nothing) side. It’s nothing to feel bad about. We are biologically hooked up that way long before birth. We all have our pride, lust, envy, avarice, vanity, and whatever the rest of the fun things were… that when you O.D. on them, they become sins.

(Because, in excess they can cause self destruction.) Everyone has these traits. Mother Teresa did. Gandhi did. Everyone.

Greed and Persuasion Kevin Hogan

Legend Point: We all have desires that drive us beyond rational thinking and decision making.

You can buy a CD  or downloadable audio that claims it’s filled with subliminal messages that will do XYZ for you, and it is garbage. Pure garbage. You will not become a “Strong Confident Woman,” while quitting smoking, like Chandler Bing (from a classic episode of Friends). I always keep my fingers crossed that those selling such things at least believe that they are performing a service…because when I see people burning dollar bills it pains me…because money burns quickly.

So, when we are talking about subliminal persuasion, you can know that it is more than “real.” It is profoundly and amazingly powerful. Without hesitation, it is that which is most exciting to me in the field of influence and covert hypnosis, and it is that which makes me the most nervous.

The Negative Side of Subliminal Persuasion

The two negatives are simple.

First, you can misuse every form of influence. We saw the results of influence for random killing in a mosque in New Zealand a couple of weeks ago. Persuasion is powerful. It is VERY easy to cause people to kill complete strangers (and loved ones) for absolutely no reason other than a belief. Someone once said to me, “hypnosis can’t be used to make someone do something they normally wouldn’t do.” That sentence actually means absolutely nothing. Just about ANYONE can cause anyone else to do something they normally wouldn’t do. There’s nothing unusual about it.Subliminal Persuasion is Effective Kevin Hogan

Secondly, I become concerned because when we’re talking about subliminal persuasion, 10 people will come out of the woodwork, make a subliminal video and put it on the market, make a few thousand bucks and it will do absolutely nothing for the unwitting customer.

There are so many conditions that have to be met for subliminal persuasion to be effective and that probability that the huckster has studied it and tested it approach nil.

And they will attempt to sell us this video which was made based upon what was written here or something I released…but buyer beware…they don’t have the whole story….

They are already cropping up…and I mention no names.

I want to share with you today, factors that cause success or failure in subliminal persuasion.

Exciting Developments in the Field of Subliminal Persuasion

Now, let me tell you straight away that I think the idea of being at a website and having subliminal cues there is nothing short of exciting.

The idea of having subliminal messages on the restaurant table or at the bar simply fascinates and motivates me. Using subliminals to get the girl to say “yes,” to a date or the client to say “yes”….it’s all exciting…and you should be able to know how to do it.

If I invest 1000 hours into subliminal research, I’m going to write a book about that work….and then I’m going to create a program of perhaps 5-10 videos and let you own what I know. You could do all the same research at approximately 60 times the cost… but you COULD do it. There are no secrets in HOW to discover what works, there are plenty of secrets in knowing what works. My place is to save you the 9,999 attempts at creating a light bulb before finding the one way that works. What would Edison have paid for that? Exactly.

The subliminal pull occurs when several things are already in place.

Factor One: The Person Being Persuaded Must Be Motivated

The person to be persuaded needs to be present. (I swear to you there are people that will tell you that you can influence Bill in Tucson with your mind power because of Quantum blah blah….)

Legend Point: The person has to have some degree of motivation for a subliminal cue to be effective.

For example in a recent study people who were not thirsty were not motivated to drink or buy *anything* when subliminally “persuaded.” Only those that were already thirsty reacted to very specific subliminal messages. Almost all subliminal messages fail because people don’t know how to create them so they are effective.

A recent study showed that people who knew they were going to be interacting with someone else responded to an ad for a CD that would put them in a good mood. Those people who were not going to be getting together with someone were not motivated in any way by the subliminal messages to purchase the CD.

In other words, the conscious awareness that they were going to be getting together with someone was a prerequisite to buying a CD that would restore their mood.

Understand that. If you don’t want to go to church Sunday or have an aversion to going to church or want to watch the football game or vote for a political parSubliminal Messages Motivation and Desires Kevin Hoganty or whatever, my subliminal messages for you to vote for that man or woman are going to fail, period.

Factor Two: Subliminals Wire into Motivation and Desires

Legend Point: If the girl is on the fence and your subliminal hits the right button, she’ll happily come off the fence. But if she is repelled, all the subliminals in the world won’t cause motivation. As a rule: Subliminals WIRE INTO MOTIVATION and DESIRES, OR, they direct the individual to do or think ONE specific thing.

Return to the “interaction study” for a moment. What do you think motivated people to buy the CD when exposed to the advertisement???

  •  A message that said,…”feel better and buy the cd”
  • “appear happier to the next person you meet”
  • “this cd will make you feel good!”
  • “feel good!”
  • “feel better!”

A lot of people will tell you that is the kind of stuff that will work. It doesn’t. The people who bought the CD were exposed to a subliminal SAD face!

Factor Three: Know the Priming Factor Before Attempting to Influence

FASCINATING: Priming SADNESS enhanced the persuasiveness of an ad for a CD with mood restoring music when people expected to interact with someone.

A neutral stimulus (an oval) showed no change in whether people would buy the CD or not.

Now, the only way you come up with these kind of results is by understanding the process of non-conscious “thought,” and fortunately, essentially, no one does.

Let’s do something simple for using subliminals in a supraliminal environment. (Supraliminal is a way of saying the subliminal image is actually visible in consciousness and possibly even observed but not likely to be DEEMED as important in influencing behavior.)

Factor Four: Message Dilution

If there is too much noise in your office that means there are too many competing messages. In this case, no environmental prime is going to be that big of an influence (if at all) on someone’s behavior or decision making.

Factor Five: Wire into the Non-conscious Mind

Imagine you sell car insurance and people come to your office to consider buying. Here are two exaggerated extremes. Which do you think is going to CAUSE more people to purchase car insurance.

A) A photograph of a family, smiling in their car as they drive down the road. Everyone happy and making lots of eye contact, enjoying the ride.

B) A photograph of a car mangled with people standing by the scene crying, tearful, in agony.

The answer is B.Fear Causes Purchasing Decisions Kevin Hogan

The horror of B will FAR outsell that of the pain of A. Remember the person is in the office to consider buying insurance. Seeing a happy family is nice. It’s pleasant. It’s comforting and causes good feelings inside. But the prime of the accident and what that “means” to the non-conscious mind of the fence sitting individual is overwhelming and CAUSES a purchase decision.

Think about homeowner’s insurance. Hurricane coverage doesn’t come with homeowner’s insurance. It’s a separate policy. But the way you SELL homeowners insurance is to show the remnants of a hurricane and all the surroundings THEN show the agent giving a check to the family. Nothing sells like that picture because it wires into the drivers and motivators of who we are as people.

Factor Six: Placement Matters

The location of the photo of the car accident with mourners matters as well. If it’s on the desk…that’s manipulative and you just killed the sale. People do not OVERTLY wish to be manipulated. (The antithesis is an entirely different article.) If it’s on the side wall and visible but not standing out when the people walk in, then it does it’s job.

In the next chapter you’ll find out how to use the technology in your very own home.

And by the way, if this your first time joining me, this is what you get every week here at Enjoy!



Want to learn how to USE all of the techniques, strategies, and tactics of influence that you have been discovering here for the past two years? Check out the Science of Influence Library?

You are in for a treat. Science of Influence Part III focuses on the newest information available about reactance and resistance in persuasion. You’ll find cutting-edge research that you haven’t seen yet which shows that there are four specific manifestations of resistance (unconscious instantaneous resistance).

  • Reactance
  • Scrutiny
  • Distrust
  • Inertia

You are going to learn how to utilize the other person’s resistance so that it works to the favor of the persuasion process. No one has ever talked about this before.

Obviously, that information alone would be enough to justify any “price.” But you know me…

Want more?

Did you know that putting reactance into a story reduces or eliminates the resistance? I’ll show you what the research says and how to do it. Raising unconscious resistance (reactance) can help eliminate (in part or whole). I’m going to show you how.

Discussing bogus information from sources that lack in credibility can raise your ability to influence or send resistance through the roof. I’ll show you how to avoid the train wreck and make it all work.

Want more?

Your wishes have come true. A number of devoted students and masters of influence asked me to give you my proven applications of the selling and persuasion techniques that you have learned about in the Science of Influence Library. These full length CD’s accomplish an outcome no one has ever been able to achieve. You will learn the absolute most cutting edge material in sales techniques, belief change and influence then learn how to apply them. Bonus? You’ll learn applications of the most powerful material from the prior 30 CD’s in the Library.

What can you learn that no one has shared with you before?

  • An integrated template that allows you to model a successful sales presentation utilizing techniques learned in the Science of Influence.
  • The absolute single most important factor in influence. Learn how to make it part of your personality…because it probably isn’t…yet!
  • Your counterpart needs to be in a very specific frame of mind the moment you ask the big question. I’m going to reveal specifically how I do it, then give you the research showing other proven modalities.
  • Six specific ways to keep resistance at bay. Once you’ve overcome it, you need to stop the tide from rolling in again…and it will if you don’t handle it with these six techniques.
  • The single most important determining factor in reading their mind.
  • I take you through numerous step by step processes for applying everything I have uncovered in the field of persuasion and influence and make it manageable for you.
  • The 5 most common mistakes experts make in influence and persuasion. I promise you do all of these things. I did. When you eliminate them…well you tell me…
  • The reason that the prescription you prescribe that will at first seem perfect for your client will cause them to bolt. Stop it now.
  • Learn how to overcome desperation on your part or the client’s part. Desperation is the single biggest killer in one on one influence.
  • Secret: Persuasion is most effective when it is interactive. Here is how to accomplish that!
  • Dealing with buyer’s remorse in advance…and when it happens. How to turn buyers remorse into long term permanent loyalty.
  • Why telling your counterpart the most sensible, easiest, fastest way to accomplish their goal will kill your sale. How to beat the problem before it brings out the ax…

Of course there is more.

You don’t need to have listened to the prior CDs to gain full benefit from this program. If you have mastered the prior library of CDs, I absolutely guarantee you that this program will make you wonder how you could have possibly had more to learn, to utilize, to create change, to solidify your expertise and become the ultimate master of persuasion.

Learn More or to Order

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Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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