Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

Deception: Who Deceives When, and Why Do People Lie?

Your Customers, Your Wife, Your Boyfriend, Your Kids

You wonder all the time…is what they are saying true or not.

Kevin Hogan on Covert Persuasion, Influence and Deception Are they lying to you?

The answer is yes.

In fact deception is so prevalent in everyday communication that it’s a wonder anyone can actually remember anything they really said to someone else. (And, in fact, they often don’t because the part of the brain that most often generates a lie is not immediately conscious!)

FACT: A couple of years ago I reported on research that showed that people lie about three times in every 10 minutes of conversation. So if you talk for an hour, that’s 18 lies. That’s a lot of deception…

This series of articles will reveal the latest research about deception, including self deception and how you can ultimately understand:

  • why people do this (including you and me)
  • who is mostly likely to not deceive others or themselves
  • how to influence the person when they are deceiving (remember that’s about 18 times per hour in a conversation)

Square One

Begin with a few factoids…the stuff that captivates on Facebook…

It turns out that married couples deceive each other more than single people do.

It turns out that women tend to lie about different things than men.

It turns out that women lie much more about infidelity than men do…to at least one group of listeners.

Women and Infidelity

A fascinating piece of research out recently shows that in large random groups of women who are hooked up to a (fake) lie detector admit infidelity to researchers more than twice as often as those who simply volunteered to take part in an anonymous questionnaire study.

Up until about 10 year ago it was commonly taught that about half of men and a quarter of women…got into trouble…outside of their own relationship.

The argument was that it was far fewer women engaging with a larger population of men.

This I never bought into and in fact it is not correct.

The raw math and logistics doesn’t work when you think about it from the perspective of modeling the behavior.

And now we know.

The answer is in the reporting.

And of course we constantly learn more about how men and women really believe and how they communicate that information to them-Selves.

This brings up all kinds of interesting questions you want to know the answers to…like, “how do we know when people are going to be honest with me?”

The Honor System with Eyes

Ever see those “honor system” candy boxes around your office or in your building? You know…. where you can buy a Reese’s or a Hershey’s or Kit Kat and pay 50 cents into the cardboard container…all on honor?

Kevin Hogan on Covert Persuasion, Influence and Deception Turns out that if the vendor puts a poster of eyes watching over the candy box, more than TWICE the amount of money per item, ends up in the box at the end of the week. Cheap investment to induce honesty.

How might you use that at home and at the office?

Think about it…

Deception and Children

Now there’s a lot of deception emanating from children as well.

We teach our kids to become good at deceiving.

On purpose.

“Yes Grandpa, that’s a wonderful Christmas present…thank you so much.”

(Grandpa is terrible at Christmas shopping, but my son has been instructed well to show kindness….just like yours.)

And it goes beyond that. We teach our kids to lie to everyone…and then of course demand that they tell us the truth…. creating a world that the pre-8 year old can’t comprehend as they haven’t totally separated from you as a parent in their identity …thus making you a “you know what” in their mind too….permanently.

The psychological schema (predictable pattern of often less than useful behavior) that develops from this is called “mistrust.” All for another day.

Buyers are Liars…

And then there are your prospects, clients and customers.

Kevin Hogan on Covert Persuasion, Influence and DeceptionFor years salespeople have said, “buyers are liars,” and of course it’s true. Problem is we’re all so good at self deception that we rarely see (read that again) our own deception of our selves…we only sense it in others until we become painfully aware of how often we deceive in our own communication.

Self Deception…C’mon!

In other words, we deceive ourselves consciously and unconsciously (more) everyday.

What is going on?

KEY POINT: Scientists are now studying deception and they are finding out that those who deceive have a big advantage in nature.

KEY POINT: It may not be nice, desirable, ethical or right…but it is normal behavior….!

There are lots of behaviors that are “abnormal” that are at least adaptive and often desirable, and this is one where judgment is important.

All animals deceive. It doesn’t take a human to deceive…and it doesn’t take a bad human to deceive.

Primates strategically deceive…able to misdirect competitors in the group to another location while they eat where the food is. Not always…only when food is short in abundance.

Orchids deceive bees. (I’ll explain this bizarre fact…another day…orchids are flowers…by the way.)

It’s adaptive, normal behavior. Deception helps insure survival on the level of one and on the level of the group.


We all hate being lied to.

Most people hate to lie.

And herein is the problem.

Here’s the thing…

Knowing that everyone else is being lied to is one thing.

“Oh, I figured that the whole time.”

Problem: She’s Lying to YOU!

Knowing that YOU are being lied to is quite another.

“You mean, she’s lying to me?! Why?! How?!”

Really? Aren’t you just being paranoid? Aren’t you just looking for something that isn’t there?

We all sometimes hope that is the case.

And then you feel righteously indignant….even when you realize that you’re no different! Because… we hate being deceived.

Because we are lied to so much, so often, many people recognize cues in the behaviors of others that they believe are signs of deception. Sometimes they are right and sometimes they are woefully and painfully wrong.

Kevin Hogan on Covert Persuasion, Influence and DeceptionAnd we had to evolve to become human lie detectors as well because being able to snuff out deception is adaptive as well. (It makes you live longer, safer, etc.)

Unfortunately, because of the way the human brain is wired, we are “right” about the deception of others about 1/2 the time. We saw the cue. They were deceiving. It was a biggie. And we got it right, even though they vehemently denied it.

But then because there were 10 other nonverbal cues happening at the same time, not to mention the words that were being said…we also unconsciously associated THOSE cues with lying too. And the next time we saw them…you guessed it…we told them, “you’re lying,” and this time you were wrong and they were indignant.

Both times they vehemently denied, but they were deceiving only once.

That creates intensely emotional associations and resentments that last a long time…of being falsely accused…and for the other person…strong associations of emotional denial when you know that something fishy has been going on.

And this is how so many problems in personal and business relationships begin.

Both people are taking part in often unconscious or non-conscious (do a google search at my website to read about the differences) deception. Doesn’t matter. It’s adaptive. They are trying to be safe and secure in their environment. So they deceive. They have to because they are human and it’s wired in to the brain as much as going to the bathroom is.

The “Natural Born” Deceiver

Key Point: Last year I wrote a lot about “will” and whether we have conscious “control” over most of our actions. And the scientific research tells us that the words you just said don’t register in your own brain for 500 milliseconds AFTER you have said them.

(Read that again.)

Fact is, there is a part of the brain that has developed in humans that causes self deception that we were not intended (from an evolutionary standpoint) to be aware of. The person who can deceive himself finds it much easier to deceive others.

The person who becomes skilled at deceiving herself is a much more believable deceiver.

And because of this, people become natural born deceivers and have also adapted to become curious and detective-like inquisitors…to normally live in a state of disbelief of others and what they say.

Self-deception happens when….? For men? Women?

A great deal of self deception happens when we tell stories and leave out the context or key elements in the story where, if told, would change the perception of the person being talked about completely.

FACT: Most deceit, in fact, happens when people are telling stories.

And stories capture the imagination (or can bore the listener to death…but that is another article as well).

My Aunt Sandra, who “said it like it is”, often hurt the feelings of those around her. Not intentionally… she was just one of those few people who never cut a corner…at least consciously in communication. She told people when their hair looked bad and they were getting too fat.

And of course,…that “ability” to ALWAYS tell the truth isn’t going to make life better or easier, as so many saw in Jim Carrey’s movie, “Liar, Liar”.

Honesty is not adaptive for reproduction.

Prevarication, Embellishment, Story-telling

Kevin Hogan on Covert Persuasion, Influence and DeceptionWomen spend an hour in front of a mirror covering up who they are while men spend an hour thinking up stories to tell that woman so they will find him more interesting….

In fact, so much of our conscious behavior is spent thinking about what and how to cover up for various reasons that the conscious self is very different from the non-conscious self in personality. (I’ve discussed this in depth in Science of Influence CD Library volumes 25-36)

As I said, self deception is prevalent.

  • 70% of high school seniors believe they have greater than average leadership ability
  • 97% of mutual fund managers believe they are better than average. (And their actual numbers are easily available on any financial website!)
  • 80% of women think they are above average automobile drivers
  • 90% of men think they are above average automobile drivers
  • 1,000,000 college students were surveyed nationally on the same day: ALL million said they were better than average at getting along with others!
  • 60% of those same million put themselves in the top 10% in the ability to get along with others and a full 25% said they were in the top 1% in getting along with others!


  • 93% of college professors believe they are above average in their profession.

Ready for a big one:

  • Homophobic men are almost always more likely to be aroused significantly more than non-homophobic men when watching men do it with other men…..(as measured in the way you can only imagine and I can’t write about…..)

Who’s best at avoiding self-deception?

Self Deception in Public

To take self deception even further…in public… when social research is taking place in the real world, here’s what can happen….

Kevin Hogan on Covert Persuasion, Influence and DeceptionAn actor is on a sidewalk having a seizure (he’s an actor). When there is no one around except for one passerby, the single person almost always stops and helps.

The more people that are around, the faster the number of people who are willing to even go NEAR the person diminishes.

They say, “I thought someone else would help him.”

Obviously “they” were all watching, too….

Asked later in these research experiments held all over the world, NO ONE ever agrees or knows that the people around them had any impact on their own behavior or lack of action in helping people in desperate need of help.

Who deceives and experiences significantly LESS self deception of others?

You’ll never guess.

Those who are clinically depressed are significantly less deceptive of others.

The clinically depressed person not only deceives others significantly less, they deceive themselves significantly less and all research shows they have a far more accurate view of the world in every way than those who are not clinically depressed.

Another case where “abnormal” is in some ways adaptive if not desirable.

Depressives suffer a deficit in self deception, as self deception is normal behavior and depression is one of the manifestations of someone who doesn’t (or can’t effectively) deceive themselves.

Depressed People are Perceptive

The latest psychological research shows that the more depressed a person is (Beck Inventory) the more accurate their view of the world and other people’s perceptions of them, is.

So with all of this going on that we weren’t aware of yesterday…how do we influence people who are “normal” and deceive a great deal vs. those who are depressed and deceive very little?

There is a BIG difference.

Secrets of Reading
Body Language

Reading Body Language with Expert who Shares Free Insider Tips and Analysis of Body Language in the Media. Get The Scoop Here!

From: Kevin Hogan, Psy.D., Body Language Expert


Do you wish there was an accurate way to know if someone is telling the truth?

Would you like to know whether someone likes you or not, even before they say a word?

Do you want to know anyone’s thoughts and feelings by reading their body language?

Do you want to subsconsciously influence anyone… without even saying a single word?

If you answered “yes” to any of the questions above, then this could be the most crucial message you’ll ever read in your life. Here’s why.

In just a few minutes from now, you could have the unique ability to easily read and interpret body language cues of anyone.

This means you could almost instantly know if they’re being honest or deceitful… if they like you or not… or whatever they might be thinking or feeling at the moment – simply by observing their actions and body movements! Amazing, isn’t it?

But that’s not all…

Since nonverbal communication is between 60 to 75% of the impact of a message, you could use the power of body language to become tremendously successful… in your career, business, relationships, love life, and anything else that involves interacting or communicating with people.

If the art of reading body language sounds unbelievable, let me assure you that it is based on sound scientific research and studies. It has been tested and proven to work; nothing is left to chance.

In this webpage, you’ll discover some useful facts and techniques about reading body language that you can start applying immediately to your own situations. I’ll also share with you – for free – my expert body language analysis of famous politicians and celebrities, using photographs the media has asked me to analyze.

So please make sure you read every word of this letter, because the body language secrets that can catapult you to the top of the success ladder is written here. I believe you’ll find the information in this webpage very helpful and applicable to many aspects of your life.

Why It’s Critical to Know What the Body is Saying

What people say could often be very different from what they’re thinking or feeling. It’s very easy to say something untrue or insincere, so we can never rely on words alone.

Fortunately, there’s a proven way to accurately decode people’s thoughts, emotions or mood – and that’s by reading their body language. People may lie, but their body silently and unconsciously speaks the truth.

Having the right knowledge in body language allows you to uncover what your friends, co-workers, spouse, customers or anyone else, may be hiding from you. You might even understand other people’s thoughts or feelings better than they do!

Let’s face it. Even if you trust someone with your life, you’ll never have peace of mind unless you know exactly what they’re feeling or thinking inside.

The most effective way to uncover hidden desires, thoughts, or emotions is by reading and interpreting body language correctly.

And guess what?

Your own body language signals can also influence what other people may think or feel about you. If you do it right, you will be liked and trusted. But if you send the wrong signals (even if you’re unaware of it) – your business, career, relationships, and even self-esteem may suffer.

For example, if you have a habit of touching your nose, people could perceive that as a sign of deception. You might simply have that habit even if you’re telling the truth, but people can’t tell the difference. They are unconsciously interpreting your gesture as untrustworthy and judging you based on your actions.

Why go through the trouble of being misinterpreted when you can avoid it? Understanding the meaning and uses of specific body gestures will allow you to change your approach and act only in ways that will result in maximum compliance.

Just imagine how much sales you’re losing if your body language communicates mistrust or offends your clients… without you being aware of it! But if you know how to use body language, you will be able to avoid sales pitfalls and convey body signals that make your customers say “yes!”

Body language is not only applicable in sales or business. You could also miss out on that important date or job opportunity… only because your body language is unconsciously sending negative signals. You don’t want that to happen, right?

That’s why if you want to skyrocket your sales… if you want to have a successful business or career… if you want to be successful in dating, your social life or relationships… as long as you communicate and interact with people regularly, then learning body language is a key component of your daily activities.

By the way, I understand that sometimes you might be feeling down. But that doesn’t mean other people should know, especially if your present mood could ruin a lifelong career or relationship. By knowing and using the right body language, you could purposely act in ways that will be appropriate to the circumstances.

Did you know? Men and women behave and respond to body movements in different ways. So it’s crucial for you to suit your body language depending on the gender of the person you meet, or you could damage a relationship or business without even knowing it.

If you think having this ability is mindblowing, you haven’t scratched the surface yet. When you recognize the true meaning of people’s gestures and movements (which could often be very different from what they say), your life changes in a lot of positive ways.

How Can Knowing Secrets of Body Language Greatly Enhance Your Life?

Having the ability to decode body language can have astonishing effects in almost every aspect of your life. By reading body language and using the right gestures, you’ll be able to:

  • Save a lot of time by dealing only with the people you like or trust. By reading body language, you’ll quickly know the mood or personality of anyone… before they even say anything!
  • Become a human lie detector. Almost anyone tells lies at one point or another, so it’s crucial for you to detect deception. Even people very close to us like our spouse, friends, or kids can sometimes lie… whether it’s a white lie or something that could hurt us. If you never wanted to be cheated or tricked again, then reading body language is the key.
  • Find and date with someone who has the qualities you like. Know beforehand if your date is attracted to you or likes you, and then use the right body language and attraction techniques to impress and captivate them!
  • Boost your career and relationships. Now you can make your boss, co-employees, and even strangers to like you through subtle body movements. You’ll be astonished at how easy it is to get a raise or promotion if you know the art of reading and using body language.
  • Multiply your sales and sell to prospects who have the highest chances of buying from you. Detect in advance if you can negotiate a better price on a deal, and raise your chances of winning negotiations.
  • Boost your self-confidence and be in control of any situation whenever you’re interacting with people. Connect with total strangers and get people to cooperate with you… in no time flat!
  • Make a dazzling first impression, and instantly get liked or trusted on your first meeting.
  • Be a master communicator. Most of the time, words are not enough. Your communication will be much more effective and understood if you accompany it with the right body language.
  • Ace the job interview. Know how to properly express the body language of confidence and competence, and get a keen sense of how the interviewer is evaluating you.
  • Avoid the costly hassles of hiring the wrong people. If you’re the interviewer, you’d easily spot the most capable applicant for any job!
  • Read people’s minds and emotions. With this ability, you can do things which are only favorable to the situation and avoid any problems that may occur. You may even impress your friends with your mind-reading abilities!
  • Establish authority, liking, trust or respect using simple body gestures.
  • Become an outstanding public speaker. You’ll know when the audience is interested or bored, so you can adjust your speech to their present state. You could more easily persuade and inspire them if you combine your speech with the right gestures.

Are You Making These Mistakes In Body Language?

Studies indicate you have realistically closer to 4 seconds to make a good first impression on those you come in contact with. And this is used as a yardstick for all future communication by those whom you meet.

In the first four seconds, people will make judgments about you and tell themselves:

  • I will (or will not) buy from this person.
  • I will (or will not) like this person.
  • I find this person kind (or not).
  • I find this person intelligent (or not).

You can’t make a good first impression through your words alone. In fact, nonverbal communication is between 60 to 75% of the impact of a communication. But despite being the most important aspect, body language is also the most misunderstood and misinterpreted.

Every action – or even the smallest micro-action – communicates subconsciously to others, so people could like (or not like) you through your gestures… without even knowing exactly why.

You could be making the most wonderful compliments or praise to people, but it’s difficult to gain their trust or approval if your words contradict with your body language.

These body language photos will show you some of the basic and advanced techniques used to interpret body language. This girl is flirting with you. “But her arms are crossed, that’s defensive,” some might say. They are wrong. Head tilt to her left, hard time not grinning too big, while looking right at you. She likes you.

Flirting and sexual body language is something you can quickly spot in a woman’s body language – as well as a man’s – in both business and personal context.

Body language revealing the liar is easily identified in both business and personal context when you know how to properly interpret the signs. I’ll show you this later.

Whether you want to learn the body language of love, dating or closing the deal, welcome! The analysis I’m going to give you as part of this preview includes both “liking” and deception judgments. It is fairly complex to analyze human behavior in snapshots in time.

See this guy. By looking at him, that smirk should mean he’s being perceived poorly and he’s fighting for his life. But no, check out the over the shoulder look of the first girl. Women inspect over their shoulders with curiosity…until that split second where liking or not occurs. These two will connect…..BELOW…I made judgments on the relationships of the couples based solely upon these photographs and the context in which they were taken. (This is as little as you have to go on with most media. It IS a challenge.)

In this preview, my goal for you is to become aware of a few subtle cues that you are going to begin picking up from now on. Instead of telling you each little signal in a boring, clinical way, I’m going to let you have some fun and invest just a few minutes into being a body language expert with me.

If you look closely, you will learn a great deal today about the nuances of nonverbal communication.
Photos appear under license agreement with PRPhotos.

What Can You Interpret About a Person’s
Body Language From a Photograph?

Example 1 – Barack Obama.

Barak Obama certainly is known for his striking IMAGE.

Notice the intensity on his face. The cheek bones. The strength of his jaw. The back of a soldier.

This is a POWERFUL IMAGE that won an election because it was backed up with a message of VISION and not policies. We’ll revisit Obama throughout his term and see if the image holds.


Example 2 – Carmen Electra.

Whoa! Look at all the space between these two.

It’s like they are afraid to touch one another – the other is infected with….something. Notice how they keep their most private parts as far away from each other as possible.

Considering the fact that these two split up after being “inseparable” in photos during their all too brief marriage, it seems at this point things must have been a bit shaky.

Most happy couples are alot more giving and generous with their body language.


Example 3 – Body Language of Nicky Hilton with ex-boyfriend Brian Connolly.

Question: “Kevin, will these two last?” Answer…observe…

Notice Nicky’s body language. The knee elevated against her boyfriend’s right leg. Her left leg supporting her entire body. The expressionless smile as she poses for the other photographer.

One clue I always look for is, “Where is the cell phone.” Pocket or hand. Answer: Hand. No, this will not last.


Example 4 – Tom Arnold and Shelby Roos.

Tom, one of my favorite funny guys is holding his girlfriend so tightly, she is like the caged bird that must fly away.

Notice you can see the white in Tom’s fingers. Check out the facial color. Observe the closeness of his head to Shelby in contrast to where it would be if he were standing straight.

This is a classic photo sequence of “boy ecstatic to be with this girl.” Unfortunately I had to report the relationship would not last.


Example 5 – Bruce Springsteen and Patti Scialfa

Bruce Springsteen and Patti are like yin and yang. Almost all photo’s of these two together reveals a mirror image of each other and this is no exception.

Even when they are turning their legs/feet are the same! Then notice how similar their hands are positioned and of course his and hers sun glasses.

There’s more in the program about these guys and this sequence of photos; but when two people mirror each other this perfectly, they are likely to stay together.


flirting body language bruce springsteen

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Why Does the Media Refer to Me as “The Nation’s Leading Body Language Expert?”

Hi, my name is Kevin Hogan. I’m a body language expert, social psychologist, and the author of 19 books, including “The Psychology of Persuasion” which has sold over a million copies worldwide.

I’m an international motivational speaker and have given specialized training to employees of numerous Fortune 500 Companies. You may have heard of Boeing, Microsoft, Starbucks, Meespierson, Auntie Anne’s, Cargill, Pillsbury, Mutual of Omaha Carlson Companies, Fortis, Great Clips, the State of Minnesota, 3M, The United States Postal Service and many others.

I’ve shared my expertise about body language, persuasion and influence with all four major television networks and the nation’s largest newspapers. Other media that have asked for my help include the New York Times, the BBC, Fox Television and dozens of popular magazines including Redbook, Success!, Selling Power, Cosmopolitan, Woman’s World, Mademoiselle, First for Women, Psychologie Netherlands and Wprost.

The media has concluded that I’m the go to guy for everything related to reading the body language of a person. In fact, the New York Post asked me in 1998 if US President Bill Clinton was being truthful about whether he had a relationship with Monica Lewinsky. I found one very specific piece of body language – that no one else picked up on – indicating that he indeed have an affair. I was the first person in the nation to make that public.

Soon after, I analyzed the nonverbal communication of Hilary Clinton, Judge Ken Starr, Starr’s Staff, and numerous other figures in the news story of the year.

I accurately predicted the 2000 and 2004 elections when everyone else in the media was wrong, because I know how people will react to a specific individual’s body language. This is why I knew Bush would win the elections both times. Not because of what he did right, but because of what Gore and Kerry unwittingly did wrong….really wrong – with their body language.

I was well aware of how American CITIZENS would respond and react to what they saw in the debates and sound bites. The body language of Gore and Kerry was offputting to the undecided voters. In both cases, I told the BBC what would happen.

In fact, I predicted the US election in 2000 would be decided by less than 50,000 votes, an almost statistical impossibility. When it came down to ONE VOTE, everyone was shocked, except me…I had made it public days before the election with Bush and Gore, and then again with Kerry and Bush.

“I currently helped win a very serious double life sentence trial by reading and decoding body language of the potential jurors…”

“I am a certified Image Consultant. I have applied your research in decoding body language for coaching defendants, witness preparation, jury selection, and profiling jurors.

Your information has been so beneficial to me that I currently helped win a very serious double life sentence trial by reading and decoding body language of the potential jurors that I selected and reading witnesses and jurors during the week-long trial.

The public defenders were so impressed with this knowledge that I received from you that I am now their trial consultant, thanks to you!!”

— Susan Constantine-Kane, Orlando, FL

What If You Can Learn All the Secrets of Reading and Interpreting Body Language Like an Expert?

Being a body language expert has given me an overpowering edge in life. In fact, I never would have become wealthy if I couldn’t read the body language of people I do business with. It’s a key component to my success.

My ability to instantly recognize hesitation, liking, deception and honesty has made all the difference in the world. If you show me the video of someone today and a video of that same person prior to some terrible event (a crime for example), I can often tell if that person is innocent or guilty with uncanny accuracy.

I’m also able to send covert messages (through my body movements and gestures) that generate liking from other people that almost no one knows how to do.

And now, you have the opportunity to discover my deepest secrets so you can use it to be tremendously successful in life.

I tell you all these “accomplishments,” only to share with you that I’ve taught thousands of others and I can show you how to read people’s body language and apply this skill set to achieve great results in life. As a result, I’ve gained the trust and respect of the most reputable people and media outlets in the world.

And now, you can leverage from my knowledge and years of experience to be a specialist on nonverbal communication… in no time flat!

I’ve been educated to know what really works, and have gone through 20 years of meticulous scientific research, studies, and practice.

So if you want to shave many years off your learning curve, start on the right track and have the ability to accurately read body language like a pro, then you can count on me to give you the best step-by-step training towards body language mastery.

“I was recently awarded the annual Employee of the Year award with over 50% of the votes…”

“Kevin, I wanted to take this opportunity to thank you for your part in changing the direction and fortunes of my career.

Having been a fairly successful salesman for only 2 years, I was invited by the company to come off the road and take on a development/training role for the very new sales team. I accepted the offer knowing I needed to do some quick study in the world of sales.

All the other books recommended to me contained the standard closes known to every man and his dog. That’s when I…came across you.

I found your Science of Influence Series, Body Language Study Course and Covert Hypnosis to be truly spectacular. And to prove it, I was recently awarded the annual Employee of the Year award with over 50% of the votes! I work for one of the UK’s fastest growing companies, now recognized as the most prolific selling organization in the telecom industry.

Kevin, I owe an enormous amount of gratitude to you for the quality and consistency of the material you produce. I truly hope to thank you in person one day but for now…Thank you!”

— Gary May, Hampshire, UK,

Introducing The Complete Body Language Home Study Course


If you want to get the same body language training as my seminar attendees at the comfort and privacy of your own home – at a tiny fraction of they are paying- then you’ll be thrilled with my Complete Body Language Home Study course on CD/DVD and online.

This program has been designed to teach you how to read people’s body language quickly and correctly. In most cases, you can read the signs of liking, disliking, honesty or deception… in less than 10 seconds, with remarkable accuracy.

It’s designed for the benefit of both business and personal relationships. Why? Because the non-conscious mind, which directs almost all body language, doesn’t know if you are at the office or in the kitchen. It just reacts.

I converted the scientific aspects of body language into a foolproof system that even a 12-year old can understand. In this program, I’ll hold your hand and walk you step-by-step through the entire process. I’ll teach you all the key secrets of body language to skyrocket your sales, get your dream date, enjoy satisfying relationships, and be successful in your daily interactions with people.

I’ll reveal to you how to determine whether someone likes you or not. I’ll show you how to read with precision whether they are leaning towards a “yes” or a “no.” Like any skill, it simply takes a little time investment to learn.

The payoff? Enormous. Being able to control every situation you are in.

In this course, we’ll analyze over 100 candid photos of celebrity couples in different settings. From the tilt of the head to where the the feet are pointed, you’ll know exactly what they’re thinking or feeling.

Analyzing celebrity photos is the best way to learn because these people are difficult to read (They play roles that appeal to the public and are always “on”). But just like what you have already learned to see, the little cues tell quite a story – the story that the non-conscious is revealing, but the conscious mind is not.

So far, I’ve been right 46 out of 48 times in reading and interpreting the body language of Hollywood couples, as to whether they will break up or not within the next two years. No one has ever achieved that feat. Remember that these people are actually difficult to read because they “act out” to seek public approval.

In addition to the photos, you also get to watch live footage of me… teaching and demonstrating the correct body language movements in face-to-face situations with the help of Beth Bednar, former NBC affiliate anchorwoman.

I’ll show you what to REALLY look for in body language, not what all the pop psychology books talk about. I guarantee that after you finish this course, you’ll find that your body language ability has become as automatic as your instinct.

“The Secrets of Body Language set can give you a leg up in sales and negotiating…”

“Kevin I just wanted to thank you for taking the time and answering my question. I also wanted to thank you for putting out some kick a*! products.

As a person who makes a living from persuading people to buy my products the information that is in the Covert Hypnosis CD set is amazing, and the Body Language set can give you a leg up in sales and negotiating.”

— Scott S. Bell, Sacramento, CA

You’ll Learn Body Language Secrets That Most People Will Never Know!

Most people don’t have any clue when it comes to reading and using body language. They are being lied to without their knowledge. They don’t know how to respond because they’re uncertain how others feel about them. They’re missing out on huge opportunities because they don’t know how to act in ways that will gain admiration or trust from people.

Finally, you can stand out from everyone else! Because in just a few minutes from now, you could be unleashing the power of body language with the help of my home study course.

Here’s just some of the things you’ll discover:

  • How to enhance your face value.
  • Where to sit to grab your client’s undivided attention and persuade them better.
  • How to know if someone is interested at you, or likes you, through their eyes.
  • How to build rapport and create feelings of arousal using your eyes.
  • How to be physically attractive. Research indicates that marriage and dating, career advancement, and even judgement on smartness are based largely on physical attractiveness.
  • How to look gorgeous and make more money. Studies of successful people indicate that they’ve added $100K to $200K to their annual income after they changed their look!
  • 20 powerful tips to look perfect for your client. Exceptional advice on how to dress, wedding ring, fingernails, eyeglasses, weight, beard, make-up, teeth, hair length, shoes, jewelry, etc. Each element adds up to make you a sight to behold!
  • How to be perceived as more attractive and smarter using one very simple, yet often overlooked principle.
  • 10 keys to shaking hands to get people to like and trust you.
  • 29 points to make a great impression. Remember that you have closer to 4 seconds to make a good first impression, and this is used as a yardstick for all future communication by those whom you meet.
  • Exposed! How elections are won and lost based mostly on body language.
  • How to use body language to achieve astounding results in sales, dating and relationships.
  • The right distance and positions when communicating to ensure maximum compliance and not invade personal space.
  • How to be in total control of any situation!
  • How to communicate clearly and with sufficient volume, without shouting.
  • How to decode happiness, surprise, disgust, fear, anger, and sadness through the eyes.
  • Key rules in seating location for maximum compliance.
  • How to use your eyes to make any man or woman disclose or open up to you. Note: Using this eye technique will produce completely different results to a male than to a female.
  • How to accurately interpret and make effective eye contact.
  • How to understand and decode the meaning of different eye behaviors.
  • How to use your eyes to look and send the right message, at the right time, to make yourself look more attractive to people.
  • How to look into your client’s eyes and instantly know whether they like you or not!
  • How to know if a person is excited, frightened, attentive, aroused, or turned on by looking into their eyes.
  • Body language that turns the opposite sex on and ignites their passion.
  • What to do and NOT to do with your face, hands, and feet! Even the slightest mistake could mean the difference between getting what you want or not.
  • Proven ways to know if someone is lying through their eyes and other body parts.
  • How I knew that Bill Clinton had sexual relationship with Monica Lewinsky.
  • How to make your client fall in love with you even before you say a single word.
  • How to get the response you want by exhibiting the appropriate body language signals.
  • How to make impressive presentations to groups that get astonishing results.
  • How to use your hand and head gestures to emphasize points.
  • How posture can make you appear relaxed or tensed.
  • Desirable and necessary keys in body language.
  • Step-by-step expert analysis of over 100 celebrity photos! If you can analyze the body language of celebrities (one of the most hard-to-read people on earth), then analyzing the body language of everyone else is a piece of cake!
  • And many more!

What’s Included In This Complete Secrets of Body Language Course?

Here’s what’s included in this Complete Body Language Home Study Course:

8 CD’s:

  • CD 1 – The Secret Code to Communication: Make A Dazzling Impression
  • CD 2 – The Secret Code to Communication: Use Your Body to Seal the Deal, Make the Sale, and Have Them Fall for You
  • CD’s 3 to 8 – Interactive Program: Decoding and Interpreting Body Language. This is where we analyze the body language of celebrities and uncover the true emotions behind those candid shots and poses in front of the camera. Nuance by nuance, we’ll analyze the small lines, wrinkles, facial expressions, hand and body placements.

3 DVD’s

  • DVD 1 – Live video footage of Kevin Hogan, teaching you the most critical secrets to reading, interpreting and using body language. It’s like attending one of my $25,000 seminars, but at the comfort and privacy of your own home! Plus, you can watch me over and over until you’ve mastered my body language techniques.
  • DVD 2 – Live video footage of Kevin Hogan illustrating (with the help of Beth Bednar, former NBC affiliate anchorwoman) the exact body movements, angles and positions in face-to-face settings to get the sale, be liked and trusted, and many more!
  • DVD on Deception Detection – a special collection of old videos which I used to help the BBC, New York Times and everyone else know what the people on the video are thinking (includes footage of Bill Clinton, Hillary Clinton, Ken Starr, and more). You’ll find this program particularly fascinating.

Secret Interactive Website – This is a password-protected site where the photos of celebrities to be analyzed are located. You will access this page while listening to CD’s 3 to 8.

125-page Manual on CD in pdf form – This e-book reveals the most powerful body language secrets for decoding, interpreting, and mastering nonverbal communication and people skills.

Successful Communicator Body Language Evaluator – Use this guide to observe others or grade yourself in any given situation. It contains a comprehensive list of body language movements, specifying those that are desirable and necessary in body language, and those that are undesirable and should be avoided at all costs.

27 Body Language Tips on a Handy Wallet Card – Put this on your wallet and use it as a handy reference to make a great impression, whether you’re going to an important meeting or just plain socializing.

Isn’t Body Language A Bunch of Hype?

Some people think that body language is too complicated – that it’s difficult to know what anyone is thinking or feeling through their body movements. As you can vouch from the photo samples above, it only takes the right knowledge from a true expert to be a body language specialist.

Others are wondering why almost everything they’ve read about body language doesn’t work. I can’t blame them.

Many so-called body language experts who lack experience have sprung up. They are flying by the seat of their pants and are simply guessing… and often guessing wrong (from my own personal observation).

In today’s world, you can’t afford to be wrong or you’ll waste a lot of your time, effort and money. And it could hurt you in permanent ways.

My course will NOT teach you the same garbage pop psychology that the self-proclaimed body language teachers
have said for years. Things like: crossing of arms means defensive posture; nodding means they’re agreeing with you; or smiling is a good sign of liking. These are all nonsense. They will not work because they are not supported in real life situations.

I’m here to reveal genuine techniques on reading and interpreting body language, based on 20 years of scientific studies and solid experience.

Once you have the ability to decode the actual feelings or thoughts behind body gestures and movements, you will attain a sixth sense that can create dramatic improvements in your life! You’ll know people’s mood or state simply by looking at them. You’ll wonder how you’re able to live all this time, without having this vital skill in your communication arsenal.

I’m Convinced, Kevin… This is the Best Body Language Course on the Planet. How Much Is It?

With the overall benefits you’ll be getting from this course, you’d probably be expecting to invest thousands of dollars. After all, I charge $25,000.00 for whole day seminar events, and $20,000.00 for half day events around the world, teaching the same techniques you’ll discover from my Body Language Home Study Program.

And even if just a small portion of my body language course could bring you truckloads of money or make anyone like you instantly, isn’t that easily worth at least $3,000? That’s a small investment compared to the tens (or hundreds) of thousands of extra dollars you will make using my techniques, not to mention all the people who will instantly like and admire you.

Reputable people and companies have paid me sizably, over and over again, just to share my body language secrets with them. Now I want to help as many people as I can. That’s why I’ve decided to give this breakthrough body language course away for only $697!

This course reveals ALL the key secrets of body language you need to know… for a tiny fraction of my seminar’s cost per hour!

But I got feedback from a number of interested people that they still can’t afford it. So in my quest to help more people, I’m giving you a bargain like no other. If you invest in my Body Language Course today, , you can secure your copy at the rockbottom price of only $697 $497 $297!

Please note that the price could increase at any time. If I begin to realize that charging a higher price (in exchange for the tremendous value you’re getting) is more than fair, then I won’t hesitate to do that. But if you order now, your investment is guaranteed to be only $297.

Why Am I Offering This Valuable Program For Much Less Than Its Worth?

I thought that if I get enough people to see what others are thinking or feeling (through their body language), it breaks down a lot of barriers and makes communication better, more efficient, and more honest. This will cause people to have higher integrity, so I get to make the world a better place in my own little way.

Another reason is that I enjoy reading “thank you” letters from people who have increased their sales regularly. That makes me feel good.

It’s also fun and fascinating to show people how they can be charismatic, and be well received by others. It’s a win-win situation for both of us.

For only $297, you can be as good at analyzing body language as anyone who is doing it professionally. And you don’t even have to leave the comfort and privacy of your own home.

Plus, you can listen to the CD’s and watch the DVD’s as many times as you want until you master the art of reading and using body language (unlike in a seminar where you get bombarded with information, that you forget most of them when you get home).

Frankly, I only get paid a very tiny fraction of what you’ll actually be earning when you use my body language techniques, not to mention the vast improvements you’ll experience in every aspect of your life.

So it only makes sense to get it now to avail of the huge discount and to start benefiting from this information. The longer you delay, the more money you lose, and the more opportunities you waste.

How Can I Guarantee Your Full Satisfaction?

If you’re not 100% thrilled with anything about the course, you may return the package to us within 60 days after your purchase and get a full refund. If it didn’t do exactly what I told you, then I don’t want your money. It’s only fair that you get what you paid for. (In this case, you get far more value than your investment.)

But that’s not all…

If you decide to keep the package, you’ll have LIFETIME replacement warranty. That means we will replace any CD’s or DVD’s if they break or get lost… for life! We’ll even mail them to you at our expense, so you don’t have to pay any shipping cost for these new replacements.

And you’ll also get LIFETIME upgrades! If I discover anything new or beneficial about body language in my never-ending scientific research and studies, I’ll send it to you for FREE! If anything is improved or revised in the program, you’ll get it for FREE! This is the only way to ensure that you stay on top of the body language field, and get a unique edge over almost everyone else.

By the way, have I told you we have one of the fastest delivery systems in the world? We ship within a FEW HOURS (not days) of an order.

“The delivery of products is FAST, incredibly FAST…”

“I have just ordered my second CD set from you. I know you have heard this before – the delivery of products is FAST, incredibly FAST.

I have received notification and delivery of your products faster than any other product I have ordered in my life! Thanks for the wonderful products and service.”

— Carol Shireena Sakai,

“Your service is exceptional…”

“Your service is exceptional. The quality of your service made me enjoy spending money with you.”

— Fred Frego, MountainView, AR

Become A Secrets of Body Language Master

Now tell me… how much have you invested in improving yourself for the last few years? Maybe you’ve tried one product after another, searching for the one true formula for overall success, but you haven’t found it yet.

Have you been burned by so-called gurus who look credible, but don’t actually know what they’re talking about?

It’s time to learn from a REAL master of body language who walks the talk. This is not to brag, but to tell you the truth. And the truth is that very few people can read and use body language as well as I do.

If you’ve read my bio above, you’ve already seen the long list of Fortune 500 companies, major TV networks and magazines, international media, and famous people who have relied on me for body language advice.

But you don’t even have to take my word for it. Simply search the internet for my name and see what other people and companies have said about me.

In just a few minutes from now, you could have the ability to explode your sales, attract the opposite sex, get liked by everyone, and know the truth behind people’s gestures and actions. Or you could stay where you are now… wasting the amazing opportunities that becoming a body language master has to offer. The decision is yours.

I’m sure you want to get the best possible training in the area of body language, right? And you can finally get it for a tiny fraction of what most people are paying. Grab this opportunity now before the price increases.

Wishing you the very best of success,

Kevin Hogan

P.S. Remember that this special offer may end anytime soon. My Body Language Home Study Course gives you the highest quality, step-by-step training in the art of reading, interpreting, and mastering body language. You have our 60 days, 100% money-back guarantee to fully check it out and make sure it’s right for you. If you don’t like it for any reason at all, simply return it to us and get a complete, hassle-free refund.

P.P.S. You get the complete package – 8 CD’s, 3 DVD’s, 125 page manual on CD, body language evaluator, wallet card, and a huge discount… $697 All for the rockbottom price of only $297!

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Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

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Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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