Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

What to Never…Ever Say to a Customer!
And other surprising secrets you’re not supposed to know.

The Program that Reveals the Secrets You Will Use to Make Influencing Others Second Nature

“The power of persuasion transforms from art to science. This is the place for you to begin. BUT, this is by no means a basic course in influence.”  Kevin Hogan

“…your courses are the reason that I made $32,000 last week!”

“I bought your Covert Hypnosis and Science of Influence and I thought I owed it to you to tell you that your courses are the reason that I made $32,000 last week! I used to lose a great deal of customers ‘on the fence’. I thought it was just part of the deal, you get some, you lose most. I still make a great living getting ‘some’. I Believe your courses enabled me to get most of the ones that are ‘on the fence’ while losing only some of them. Thanks!”
Mark Deaton, AGSI, Twin Falls, ID

Research Strategies & Sequencing Information

Including recent research, this 13-hour program has all the latest strategies and sequencing information for influencing others. It’s unlikely you have heard or read any more than perhaps 15% of the material covered in this home study program and yet without this material it’s almost impossible to predictably influence others.

The first twelve volumes of The Science of Influence are carefully constructed into the most exciting and revealing home study program ever fashioned.

So what are you going to receive?

Science of Influence Volumes 1-12

  1. Universal Principles of Influence in Business and Relationships
  2. The Omega Strategy
  3. Mastering Omega Strategies
  4. Framing Techniques and Strategies
  5. The Keys That Unlock the Doors to Their Mind
  6. The Laws of Influence: Applications
  7. Mastering the Laws of Influence
  8. The Guarded Secrets – Confusion, Amendment, The Dominant Value and Strategic Framing
  9. Mastering the First 30 Seconds / Making Incredible First Impressions
  10. Proven Strategies and Techniques that Get to Yes!
  11. Metaphors and Emotions that Successfully Change Behavior
  12. Utilizing the and Projection to Change People


“Hi Kevin, I just finished listening to your CD course on persuasion and wanted to give you feedback: fantastic! Great stuff and very well presented, a pleasure to follow. It’s been a long time since I’ve heard such good stuff; last time in my own sociological studies. You really point out very interesting and surprising aspects. Thank you.”
Andreas Scheuermann, Lake Lucerne, Switzerland

The ability to influence, the psychology of persuasion, the science and practice of persuading others to your way of thinking is the single most important factor in success; in business, management, in a professional practice, in maintaining intimate relationships and obviously, in selling. Every useful communication involves persuasion. You want to become an expert in social influence. You DO want to win friends and influence people. You want your message to be accepted and acted upon. Period. Without effective persuasion techniques and finely honed influential skills can any of this be possible.

The Master’s Home Study Course

What makes the Science of Influence different from every other program about persuasion? This material is fresh, potent, tested, and has nearly all of what you will discover is new! There is no rehash of past salespeople or scholars. This is the culmination of years of selling synthesized with the last five years of academic research into compliance gaining, persuasion and influence. No one has a program like this designed for you. Guaranteed.

“…numbers are UP 22% in this down economy!”

“I have intensively studied your first 5 Science of Influence CDs and look forward to the balance of the series. Kevin you don’t need me to tell you this, it is excellent material. I have indeed seen results. I contract with manufacturers to sell their product to retail. The sales manager I work primarily with is impressed. Quite frankly, (your information) helps me manage and improve my communication with him better. He responds beautifully to different framing techniques and while I absolutely treasure this person as a mentor, we have definitely had our communication issues as we are wired completely different. Numbers are UP 22% in this down economy! I expect yet another 20% by year’s end. I am enjoying a tremendous advantage due to practicing the principles you preach.”
Kris Thomsen, Minnesota


Defuse Resistance Masterfully

In Volumes 1-12, you are going to learn incredible new tactics for defusing resistance and overcoming the knee jerk response of people that say “no.” Unlock the mystery of the “freedom of choice” and how critical the number of choices a client/customer has are going to impact her decision to buy from you now!

You already know that you can frame a message that will virtually guarantee success or you can state your message the wrong way and hear a “knee jerk no.” Now, I’m going to show you HOW to do it right! Creating persuasive frames in business, your profession or your personal life is a skill that will literally bring you your hearts desires! I want to show you specifically how to create frames for your messages so you can customize your product/idea or service to your clients in such a way that they will be instantly ready to say “yes!” to you.

Discover how skeptical and non-skeptical people perceive and respond to persuasive messages in a VERY different fashion. (Hint: If you don’t know this information you will automatically lose almost 1/4 of all of your encounters.)

Determine whether you should suggest your client’s future to her or whether you should have them offer you details on what they think it holds once they say “yes” or “no.”

You’re also going to learn:

  • Specific techniques to get beyond “no” in the most difficult situations.
  • How to design frames that influence and recognize those that do not.
  • How to dramatically increase your chances of “yes” in every single meeting.
  • Hypnotically enter another person’s mind and reshuffle their deck!
  • Learn the exact presentation order for your product, solution or idea when proposing it.

Start to reap the rewards of becoming a master of influence while you study in the privacy of your home!

Here is more of what you will discover:

  • Learn exactly how just a few words can cause someone to save or sacrifice lives when presented with the SAME information.
  • Discover which of the desire to gain or the fear of loss is TRULY the far greater motivator and how to harness that power in your persuasive messages.
  • Unlock the mystery of the “freedom of choice” and how critical the number of choices a client/customer has are going to impact her decision to buy from you now!
  • Find out how to generate more sales and get more clients by creating the perception of ownership (of your product, service…or you!) in the client’s mind.

…And even more of what you’ll get:

  • Strategies that overcome resistance and induce anticipated regret for maximum results!
  • Physical appearance and personal awareness in the influential process.
  • Discover how skeptical and non-skeptical people perceive and respond to persuasive messages in a VERY different fashion. (Hint: If you don’t know this information you will automatically lose almost 1/4 of all of your encounters.)

Many of my guarded secrets have been carefully laid out with many real life examples and specific frames created, using questions and statements. You will have a complete understanding of how to actually implement all of these skills in your life, your relationships and career.

Change People’s Perception of You…For the Better!

This is just the beginning. In the Master’s Course, you’re going to find out how to change people’s perception of you in an instant. Unlock the secrets of charisma, personal magnetism, and generating enthusiasm for you, your product, idea or service. Best? you’re going to learn how to get people to help you make the “sale” for you!

  • Raise your Charisma Level in ONE DAY with these simple tools.
  • Discover that many people believe and form opinions about things that aren’t real…and how this makes influencing them with something tangible far easier.
  • Learn how to use the “Celebrity testimonial” when you don’t know one!
  • Here is 1 KEY factor in making your client’s decisions permanent!
  • Discover the secret of generating a compulsion in your client to hire you.

Learn Closely Guarded Secrets!

These volumes contain some of Kevin’s most closely guarded secrets. In fact, he reveals 3 specific business building persuasion techniques that he has ONLY shared with major corporate players paying large sums of money! Specifically these include The Amendment Technique, The Price Point Factor, and The Dominant Value Elicitation.

You will also learn:

  • Find out how to cement a YES response combining Conformity and Time
  • How to price a product or service so it is compelling.
  • How to frame pricing so that people believe it to be the RIGHT price.
  • How to specifically use Hypnotic Confusion in influential messages.
  • Determine what factor sells your product/service when it’s considered the same as others.
  • How to frame your message so people easily say, “YES”
  • How to rapidly elicit their values so you are virtually guaranteed to hear, “yes!”

Get even more secrets like these:

  • The 1 Question that someone MUST say “Yes” to every time!
  • The most important aspects of synchronization and modeling.
  • What doesn’t work in gaining compliance once you have a relationship.
  • 7 powerful strategies for developing your credibility.
  • The most common mistakes people make in building credibility.

What Are People Saying About the Science of Influence?

“The influence and persuasion set is absolute gold! Wonderful. Hugely enlightening.” Adam Eason,, Dorset, UK
“Wow! The Science of Influence is the best information I have ever come across. I went to church with my mother this morning and instead of focusing on the sermon, I was thinking of ways the minister could be more effective in his PRESENTATION. By just taking the flock into the future, and appealing to the group mentality he might have gotten one yes, he did not get any. The fear of not being in the flock for eternity may have swayed a few heads, as well. The applications are endless. Lookout, because once I have absorbed this information thoroughly, there are no limits on my ability to influence. This information is so powerful, a license should be required to use it. Amazing. Thanks.” Steve Hutcherson, St. Charles, MO
“I wanted to take this opportunity to thank you for your part in changing the direction and fortunes of my career. Having been a fairly successful salesman for only 2 years, I was invited by the company to come off the road and take on a development/training role for the very new sales team. I accepted the offer knowing I needed to do some quick study in the world of sales. All the other books recommended to me contained the standard closes known to every man and his dog. That’s when I…came across you. I found your Science of Influence Series, Body Language Study Course and Covert Hypnosis to be truly spectacular. And to prove it, I was recently awarded the annual Employee of the Year award with over 50% of the votes! I work for one of the UK’s fastest growing companies, now recognized as the most prolific selling organization in the telecom industry. Kevin, I owe an enormous amount of gratitude to you for the quality and consistency of the material you produce. I truly hope to thank you in person one day but for now…Thank you!” Gary May, Hampshire, UK

Twelve 60-minute audio CDS plus by popular demand – the giant companion manual is now in PDF Format. It comes on a CD inside your package. You can load it onto your computer and have instant access to the manual. No torn pages, no coffee stains. And you can print a copy, or just portions of the manual, anytime you want!

For blow-your-socks-off POWERFUL persuasion and influence secrets, start today!

Hard Copy $197
Digital Download $97

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Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

What People Say

“Want to influence others? Want to persuade others? Want to sell others? Then Science of Influence is not just an option – it’s a landmark breakthrough of information you can use the minute you read it.”
"As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success, and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor, and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission."

Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

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