Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

Do you know how your customer really sees you? Do you truly know your customer? The answers to these questions are vital to your success!

 Invisible Influence
Identity in Persuasion – Yours & Your Customer’s!

The field of influence and it’s subfield of persuasion continue to grow with fresh research from the best minds on the planet.

More books about persuasion were published in the last three years than in recorded history to date.

Almost all of these books were rehash of Cialdini, Carnegie, and myself. There wasn’t really anything new. But the persuasion and researchers….well that is a different story. I had a “field day” this year stacking just shy of seven FEET of research. I’ve synthesized this with results from dozens of real world applications.

Here’s some of what I’ve distilled from current research that you can put into immediate use:

We learned a lot about the relationship of how people “feel about products, services and people” and the mental shortcuts they use to buy.

The first cluster of material I developed was about how people connect with YOU when they buy from you.

So, Who Is Your Customer, Anyway?

  • What do they think?
  • How do they feel?
  • Does it matter?
  • When?
  • So what? Can that be used for ANYTHING?

Turns out it can….

Identity in Persuasion

It’s in a cluster I call IDENTITY. Identity research could fill 12 CD’s all by itself, but that would have left too much excluded that I wanted you to have NOW.

So, I put together the core concepts of IDENTIFICATION and IDENTITY and how YOU can utilize this cluster of information in influencing others.
One example would be something like, “If you know someone is a Republican who voted for Trump in the last election, how does that help me predict what they will think, buy, and feel about it all today when I ask them to buy from me?”Obviously we all identify with SOME other people.

I am going to show you how to cause people to SEE YOU through those filters that YOU PUT IN PLACE. Those filters will completely change their perceptions of you, your work and whether they will hire you or not. For years people have used the word filters….

How would you like to know what that REALLY MEANS?

How would you like to understand what you get from a filter?!

Identification and Identity are profound areas of influence research that are now coming to the surface. It’s nothing short of fascinating and of course no one knows about it yet.

I DID see a couple of Internet Marketers use material that they got at Boot Camp where I touched on Identity. I think they did rather well in their launch…..

Aside from that you will be the first to use this virgin research.

Because the concept of “persona” is so poorly understood and underutilized outside of show business and branding, I do show you how to develop your own persona. Little is more important in being THE person want to do business with…I’ll come to that in a minute….

I decided not to open with something so profound, however.

10 Simple Steps to Persuade Anyone

Mark Joyner, who is probably the all time #1 Internet Marketer on the planet, asked me to write a small piece of his book, Simpleology. (Very good book btw)

He wanted 10 steps I use when I persuade. Not when other people persuade, but when I do, and he wanted me to make them simple and easy to understand no matter how complex they are.

That was a challenge but in doing some self-modeling I was able to develop quite a cool construct that I’ve never written about and now for the first time you get it all.

This one long CD is of significant value to those who want to influence, especially in business. I’d like to say it’s worth the price of admission but would you think one CD could be worth $600?

Maybe not…it is…but maybe not. So I’ll just say it’s pretty excellent and leave it at that….

Influencing the Long Tail

Finding the meeting point in the world between you and the universe of people who would LOVE to do business with you, is the subject of the next couple of CD’s.

KEYPOINT: YOU are THE answer for a group of people out there.

I show you how to project the image and persona you need to project to
draw that group to you.

This portion of Science of Influence 61-72 is just too cool. It was a lot of fun to synthesize the work that’s been done in this area and make it pretty simple to understand and just as easy to make real for you.

Persuasion’s Best Kept Secret

In Science of Influence Four, I briefly touched on MVD. MVD is short for Most Valued Dimension.

No one (no one) had ever reported this phenomenon to the public except… me.

So for most people, it was so unusual that it went right over their heads! But, two dozen people wrote this year and asked a ton of questions about how to calculate the MVD for themselves.

This is an incredibly potent persuasion tool that is waiting for people to learn. This is NOT easy and it is NOT simple.

I have made it approachable.

If you really want to know WHY people pick YOU and YOUR PRODUCT, this is the answer. Once you know WHY people pick YOU, it is a lot easier to project those FEATURES (NOT BENEFITS) to the public.

Once again, if I could say that this CD was worth the price of admission…..but I won’t. I’ll wait for YOU to tell ME.

How do Mind Readers Know What You’re Thinking?

The other thing people constantly ask is how I read their minds so easily.

It’s in CD 66.


The Mind Reading CD is *definitely* worth the price of admission, no maybe’s about it.

It’s excellent.

Yes. I show you what to do, what to say, and how!

Enough said….you’ll see.
(And do listen to this CD numerous times.)

 The Ultimate Power Factor in Persuasion

CD 67 discusses in detail the two most important factors in persuasion, bar none. In detail that I’ve never given this subject, you will gain an awakening awareness to these two core concepts of behavior and the keys to control of behavior.

 Subliminal Persuasion & Perception

The 3rd most commonly requested information was “subliminal X.” Man, do people want to know about subliminal stuff and you should, too, because it is the future of marketing and influence. Sooooo… you get it one crystal clear hour where I pound out recent
research and what it means to how you will persuade, or not.

Fewer people ask for “recent research” unless we count “what’s new
in persuasion,” and then that is what the next program is about.

Current Research Gives You a 3:1 Edge

Current research in persuasion is voluminous and over the next two CD’s I cover a LOT of stuff quite quickly almost always with examples and specifics for YOU. New research is always intoxicating because it is stuff no one knows about yet…because it is new.

And I love new stuff…

Eminently useful immediately.

You will like. You will put into use immediately.

A Complete Guide to Analyzing Your Customer

For the first time ever, I show you how to analyze your customer. The questions you want to ask YOURSELF about YOUR CUSTOMER (or the girl or whoever) and then I show you how to utilize that analysis to cause people to “change their minds” (and yes, their behavior).
Once again, cutting-edge research merges with real world applications and makes you the master. (Well, maybe not after listening just once…but, drill this stuff into your brain a few
times, and you will do very well, indeed.)
Science of Influence Volumes 61-72 will take you through the next quantum leap. 
It’s not only cool, it’s approachable, it’s exciting, it’s intense.

Do you need to have listened to any of the previous CD’s to use this program?

No. It has been intentionally designed to be newcomer friendly.
For those of you who have only been “here” for a year or less, this program, The Science of Influence Master Volumes 61-72, is my effort to “top” what most everyone reports as their favorite of the Library, 49-60.
When I listened to it, I felt comfortable that this program
accomplishes that. 61-72 is superior.

This program is brand new, unreplicated material.

You will be one of the first to have this information. You will be the first to use this information and I’m excited to be the person who gives it to you.
Kevin Hogan
12 hours on 12 Audio CDs

150-Page Manual on CD



Hard Copy $279
Digital Download $197

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Latest Posts on Kevin's blog

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World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


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Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

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Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

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