Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

Rediscovering Your Lost Self and Real Worth

Ask Kevin Anything February 2021


Winter 2019/2020 Oslo, Norway Dr. Hogan, I am writing to you because I have a problem with my self-confidence and the organization of my time. I have been working as a sales representative for many years but this happened to me at some point. Would you write something about people like me who have lost themselves? Would you help such people rediscover themselves?  From Plovdiv, Bg.

I don't know who I am anymore

This specific email/list of questions has been the most common “type” of email I’ve received since about November. The question of discovering your SELF and gaining self  WORTH is the most important question of 2021.

I remember when I took this picture (Below) from the Raddison Blu) in Sofia. It’s just miles from where the gentleman who gave us this massively important question for February is from. I remember thinking, that I was looking at a completely different world than I knew.

I wasn’t just half way around the world from home, I was living in a world that was changing and that world was mine.  Walking this city 100+ days from 2016 – 2018 reminded me that life can be comfortable and uncomfortable at the same time. You can be enjoying things and be frustrated.

You can be lost and found all at the same moment. It took me awhile, lots of conversations with locals as I was the foreigner, and finding out that who I was, was very foreign indeed to most of the people here. I had to get out of the “I’m from the U.S.A. mode, and get into, ‘teach ME,’ mode.”

It took awhile and then I started to get it, like I never dreamed… For all those who have lost themselves…

re-discover myself

Self confidence begins with how you evaluate your SELF and what you do to improve that level of skills and then once you have done THAT you secondarily, perhaps a year or several months later you have to meet criteria that say, “Ah, I am a heck of a good salesperson now.

I’ve studied, my sales are as good as anyone in the company and my income is matching other sales people in other industries.” Self confidence thus is found among two much bigger parts. You have REAL SKILLS, AND you have a REAL way to MEASURE just how good those skills are. Self confidence needs to be separate from other people’s “belief in you.”

It’s always nice to have people believe in you but other people can be overly critical or overly generous. Their opinion is probably not very important and generally should be ignored whether too wonderful or too terrible. Meanwhile, you have a boss, a supervisor at the office who has an opinion of your skills. This person’s evaluation of you matters whether he is right or wrong. You must find out what criteria he is using to “rate you.” You must ask, “Hey boss, I want to see my income go up 15% this year. What do I need to do to see that happen?” In sales your boss should come back with, “well if you increase your sales 30% that 15% raise is very reasonable.” Salespeople are paid for performance.

If your company doesn’t pay for better performance, then improve your skills NOW and then leave the company for another company that will pay you based upon what you produce. Self confidence comes with personal improvement and generally that is something that IS measurable. Most people have misperceptions of self confidence. They think it means how much they “like themselves.” Or they believe it means, “I can do anything.” Neither is correct. You can’t do anything, and, how much you like yourself is your self worth or self esteem.

These things are different from self confidence. Self esteem and self worth are the price tag you put on your SELF.

how much am I worth

Your VALUE to your family, your children, your wife, your work, your future lifestyle. There are three books I wrote below that will help a great deal at BEGINNING these processes.

1) The 168 Hour Week

2) 12 Factors of Business Success

3) Selling Yourself to Others Next “People who have Lost Themselves.”

What this really means is the person has had their identity threatened or taken away. In other words, they got fired, lost their job because of covid, got divorced, the kids won’t talk to you or other similar BIG LIFE CHANGES where life doesn’t look or FEEL the same. Inside, the person FEELS LOST.

They don’t know where they are because they are stuck in the same place everyday. That’s what a pandemic does to pretty much everyone. Most people believe that “getting lost” is part of leaving the house and getting lost out there on the highway A1 from Plovdiv to Sofia. But that’s only one way people “get lost.”

It’s easy with GPS (a phone with google maps) to get back home after getting lost.

feeling of being lost

It’s NOT so easy to get back to LIFE after having lost something BIG in life. Someone dies, sales drop for some reason, you become less able to cope with the challenges of life. You become a parent who’s children no longer obey or love like they did before.

Maybe the spouse has changed their behavior to where you don’t recognize them as your spouse. These things are the REAL GETTING LOST, in life. The 3 books I listed above are a good start to “finding your self” again.

Do start with these books but THEN go several steps further.  You want a mentor. This is the first big step and it truly is a big step. What happens is you learn a set of skills as a child and young adult. You get a job, you marry someone. You have kids. Over time ALL of these things change in BIG ways.

This is true for everyone. In the United States we have more than a pandemic. We now have SEVERAL MILLION people who are 30 years old living at home with Mom or Dad.

changes in society over last decades

Yep. Mom and Dad failed at teaching their kids to be ALIVE on this PLANET. They failed at teaching HOW to be ALIVE and HOW to THRIVE in the world. My Mom didn’t know much about money but she drilled two themes into my mind about money, not earning it, but what to do with it.

“Save 1/3 of what you are earning for taxes and save the rest for you.” This demanded that you work of course. So you had to learn how to get your butt out of bed and work. There was no “unemployment” problem except between the ears of each person in the house.

People can’t find a job because they haven’t figured out WHO THEY ARE and WHAT THEY ARE CAPABLE OF.

millennials unemployment reality

That’s how it begins. If you don’t know the answer to the question, don’t worry TAKE NOTES and we’ll help you open some doors to find just where those answers are. This is another part of parenting and managing and teaching that VERY FEW parents, teachers and managers ever get.

Let me be crystal clear: Dad didn’t teach his daughter to be responsible, to focus on family first, to make sure everyone is doing things that will move them forward in life. Because parenting is not easy and because people don’t take parenting seriously. They let it (their children’s future) slide.

“Oh my baby is too young to work at 15, he’ll have plenty of years to work and learn about life.” Stupid mother? Yes. That means when the child LEAVES the mother she will have the world HIT  HER IN THE FACE WITH A BRICK.

LEGENDARY DIRECTIVE: The parent’s job is to assist the child in learning to THINK, to finding MEANING and PURPOSE and help them DEVELOP SKILLS, INTELLIGENCE, WISDOM and the STRONG DESIRE TO WORK so they have MONEY they have EARNED and not been GIVEN.

Children must learn these things from the earliest possible moment. Parents must take responsibility for EDUCATING THEIR CHILDREN just like teachers must take responsibility for educating future citizens. “Get a job, stay there for 40 years and retire.” That’s a lot of people’s advice about how to make it through life. It doesn’t work. It can’t work. It’s a joke.

IT FORCES PEOPLE TO GET LOST and REMAIN LOST. Children and young adults who went to school AND worked every day after school, learned differently. The two aspects of life need to be PAIRED.

You LEARN TODAY and YOU WORK TONIGHT. You train that into your kids and then your employees and people learn they then have a workable LIFE STRUCTURE. People who follow the directive will find they have learned much and have MANY LIFE SKILLS. They have A WAY, A PATH.

poor parenting outcomes

And if it isn’t obvious WHERE that path is TODAY, they will MAKE THEIR OWN PATH. It’s embarrassing but true. People who lost themselves were victims who must now become heroes.

People who were taught nothing but how to rot in the video game chair must now make a BIG LIFE CHANGE. The world is NOT prepared for them. The world does not have a start button. The world does not start you off with points or gold at the beginning of the game.

The world does not want to help you. The world does not have a PAUSE button. The world does not give you a new life when you get shot and die. The world does not have a compulsion to teach you to success through mistakes.

So you will parent yourself and find a mentor to accelerate the process that should have been done years ago.


And YOU WILL because you aren’t going to be without VALUE. You will now SELF-PARENT yourself hopefully with the help of a mentor or coach.

Everyone needs a mentor. Everyone needs someone to point you in the right direction, suggest what to do next, help you with the “math of life.” Every great athlete has a coach. EVERY SINGLE ONE OF THEM. And you NEED this person too. For what they can teach you and to give you REAL SUPPORT through the difficult times that WILL COME.

Because life is hard until the person loses their SELF and then something horrifying happens inside. They become depressed because they are LOST. They are sad because they are HOPELESS. They are not succeeding in business because they only learned ONE SET OF SKILLS from a parent. You don’t need 1 set of skills.

You need 10! You better know how to feed yourself. You must know how to work responsibly so when the world changes around you, YOU ARE THE FIRST PERSON SOMEONE WANTS TO HIRE. You learn this best in times of crisis. Like a pandemic. You actually have MUCH more time during a pandemic. It begins with reading but quickly moves to REAL LEARNING about LIFE.

Life is not one path. One path ALWAYS ends and then you have to choose between other paths. Problem is you don’t have the skills yet. So you must teach Your SELF and TRAIN your SELF until someone else will help you train your self. Generally this requires a commitment on your part.

You buy the time of the RIGHT people who take a liking to you and you LISTEN to their advice, you do what they say. You ask them to teach you about money, how to make it, invest it, save it (there is a big difference); how to earn it when that job is over, how to earn MORE with your own BUSINESS which is ALWAYS in business because YOU are ALWAYS CHANGING because LIFE CHANGES in front of you and you change to meet the new circumstances of life. SO it requires learning and listening and THEN you have to learn to be UNIQUE and SPECIAL. You need to find those things you want to do to help the world, the people you will work for and LEARN SEVERAL SETS OF SKILLS.

You must learn how to be a parent even if your kids are all grown up, because parents are a lot like managers at the office. Some of them are good, some bad, but the best listen to the people who work for them, let them make mistakes, show them how to fix them quickly and how to get up off their butts and move FORWARD. People LOSE THEMSELVES when they BLAME other people.


millennials unemployment reality

“Who is to blame for the economy? The pandemic? The milk that spilled on the floor? Who is to blame for the car accident?” People who blame have NO LIFE SKILLS. Instead of becoming experts on teaching people how to avoid similar problems in the future they simply point the finger and say, “it’s your fault.”

STAY AWAY FROM THESE PEOPLE THEY ARE DEADLY TO LIFE. Rebuild your friendships and relationships so you connect with people who want to be responsible, have self discipline like the black belt in karate, but this is for the karate of life. The people you want to spend time with are the people who master the first dozen skills and then learn advanced skills.

You CAN learn the basics of karate in books. Really! But you can’t master the skills. That requires other people and one heck of a good teacher. Your parent needs to teach you how to play cribbage, poker, scrabble, card games, thinking games recently popularized by the Germans and now big in the States in smart families.

These learnings are FUN and they teach you at ANY AGE to become excellent. You didn’t get this as a child? No problem. Start TODAY. Because all of these games require intelligence, learning, the ability to get smarter, faster, better and SIT WITH HUMANS and NEVER BE AFRAID. Games that require humans in front of you and I love role playing games (RPG’s) but NOT for the intent of personal growth. You need to experience life in interactive form because you won’t be in a RPG when you are selling, when you have friends over. If you don’t know how to communicate, to have a personality, to be charismatic, to love, to teach your friends and kids to play games you can play at the DINING ROOM TABLE, then you need to start now.

If Mom and Dad sucked at this then you need to parent yourself and find someone to parent you. This is how you begin to find YOUR SELF.

tools to find yourself

When you can interact with people on many levels and see how people respond to you. When you watch people appreciate you because you are now spending TIME with them doing something FUN that makes them all BETTER people in so many ways. REDISCOVERING YOUR SELF Sometimes you will see that the person you were simply won’t function in 2021.

If you were a waiter in a restaurant, you are in trouble in 2021 because now you have a mask, or a closed restaurant, you are fired from a job or there are no restaurants to work at because people who were faster and smarter (at least temporarily!) found HOW to get that rare waiter job in 2021. The world has changed quickly. And it will continue to change.

The one thing you can bet on is that whatever is happening in life now, WILL CHANGE AGAIN SOON and the person who is a) LUCKY or b) PREPARED for CHANGE will survive and if (B) thrive. Lucky requires having learned 20 skills and as change occurs you have skill #3, #7 and #17 which is just right for a new job or a new relationship. But if you only learned 10 life skills, you don’t have #17 and you were cheated first by your elders and second you cheated your SELF for not getting up and learning the next 10 skills. You didn’t know what the skills were that you needed to learn? Your mentor would have, had you learned how to find the right person to mentor you.

You REDISCOVER that YOU CAN LEARN, YOU CAN CHANGE. You can do things you are NOT good at and you can do things you are GREAT at. The more you learn and the more you DO, the more experiences that ARE DIFFERENT give you MORE CONFIDENCE. If you learn how to vacuum a house and do it for 10 years that’s great! But you didn’t really learn much after the first year. So hopefully you learned 19 OTHER life skills and then 29 other life skills that show you that YOU HAVE VALUE TO THE WORLD and when you have VALUE to the world, you have VALUE to yourself and to everyone who knows you.

This is when you become in demand again. As the expert at vacuuming you learned a lot but you had a minimal value because you only had one skill. Didn’t learn anything but ONE THING? You will now. Being a great waiter in 2019 meant you could make a great income for your family. In 2021, it means you’re lucky to be surviving. People who rely on one or two ways to earn money become worthless pretty quickly in life. Remember when people who built websites could earn $60 per hour? (It’s true!) Today there are 10,000,000 people who can build a website in no time for next to nothing. The skill is like making a sandwich.

Anyone can do it. Yes, learn how to build a website but realize that skill has limited value in real life. Now you have to find 20 other skills you will be good at including communicating so people listen, starting multiple projects so a few succeed over the next few years because you are smart enough to know that most will fail but you NEVER LOSE YOUR SELF because you know those “failures” are just things that didn’t work at the time. In 15 years they’ll work.

Rediscover your SELF as you think about the dreams you had when you were young and see if you can find some of those dreams that you can spend a LITTLE time on right now in the present so that in the future you will be good or at least enjoying, the things you dreamed of as a child.


Decision Point: The Right Decision, Every Time

Discover a System of Decision Making That Will Clear the Way to Success
Begins May 24, 2024

If you’ve ever taken one of my Course Intensives, yes, it’s like them!

The Decision Point Course lasts 7 weeks and has more than 20 modules. You set your own schedule – you don’t have to be “in class” at any particular time each day. You get VIP access to a secret members-only section of the site and can log in at any time.

Registration today for the course that begins this week allows you to save $700 off the $1,995 price to the public.

If you could point to one word, to one factor, to one element or cause of what happens to you in your life, it is decision.

Maybe you have been experiencing one or more of the following:

Moving is always tough but when there are more than one person’s job or one person going to a school that they love and the possibility of leaving friends behind makes for what many consider an impossible decision. What do YOU decide? How do you decide?

Your investments have done OK but your total income saved for your future is terrible. There are a lot of options you’ve been told about but you really don’t know what to do. What will you decide? How will you decide?

You are a manager at your company and only have enough budget to pursue one product line. You can choose between an almost sure thing with a very modest return or a riskier proposal that could make you a superstar. What do you decide? How do you make the decision?

You’re on your way home for the holidays. You get stuck in bad weather and are put up at a local hotel. In the bar that night a beautiful woman strikes up a conversation with you and she has offered you the key to her room. What will you decide?

A relative lives with you. They take advantage of you but you can’t let them go because you don’t know what will happen to them. What is the right thing to do and will that thing be what you decide? How will you decide?

An elderly relative lives with you. They can’t take care of themselves anymore. You hate the idea of a nursing home or “worse.” You also want “a life.” What will you decide to do?

Your wife is two months pregnant. A test reveals the baby is going to be born with a disease that will require your 24/7 care for the rest of your life. She decides she wants to keep the baby. But you haven’t made your decision. What will you decide to do? How will you make the decision?

Your home has a horrible defect that you can cover easily in the selling process and the defect almost certainly won’t be discovered for years. Revealing it will reduce the price of your home $100,000. What will you decide to do? How will you decide?

You can stay at your present job which you really don’t like that much and live on a predictable but very modest income or you can pursue a venture that has about a 70% chance of success and if it succeeds, you would double your income. What do you decide to do? How do you decide?

Just wanted to thank you. I took your Decision Point Course earlier this year, and have put the ideas into practice. I knew I wanted to leave my job but didn’t seem able to decide when, how, etc. Well, using what I learned from you, I was able to make a very definitive decision about NOW being the time. I feel great about the timing in my life now and at peace with the decisions, I made. This means so much to me! Mahalo nui loa (thank you so very much).
Stephanie Smedes
Seattle, WA

You’ve been thinking of getting a divorce but you’re just not sure. There are other fish in the sea but you wonder if you can still compete? Can you do better? What about the kids? What do you DECIDE? How do you decide?

You are involved in a custody battle for your children. One of the kids is misbehaving terribly and you don’t know whether you should spank them or discipline them firmly. The result could easily affect the results of the custody hearing. What do you do? How do you decide?

Two women have taken a liking to you. You date them both for some time. They both begin to talk about moving in and a permanent relationship. One is the kind of person you feel comfortable with and would be easy to love. The other is 10 years younger and is celebrity beautiful. Unfortunately, she knows it and enjoys being the center of attention. What do you decide? How do you decide?

And those are just a few of the decisions that face real people every day. Decisions that people are forced into and have no idea what to do or how to do it.

how to do it

THIS COURSE shows you how to make ALL of the decisions above.

And it’s important to note, that the right decision easily can be different from person to person. Knowing how to evaluate THAT is crucial to everything you will do…but no one ever does it….

"Kevin is always ahead of the game… As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success, and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor, and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission."

If you haven’t taken a Course Intensive with me:  this is not like other online courses you’ve taken. With me, a Course Intensive means you will have instruction in several media forms. Video, audio, and text. There is NO specific time you must meet with me every day, but you will have special VIP email access to me throughout the course. And you will have access to the members’ only discussion group.

About 50% of the people who take my courses collect all the materials and work at their own pace later. The other half work with me and sometimes with other participants when necessary, on projects that are necessary to learn how to make the RIGHT DECISIONS.

decision making

My Course Intensives are universally known to be challenging, results-oriented, pragmatic and show you EXACTLY how to get where you want to go.

It’s the Decision Point

Decision making is a function of thinking that almost 90% of people do very poorly. Most people think that if something turns out well, they made a good decision. If something turns out poorly they made a bad decision.

And that conditioning is one of the biggest reasons why people are poor decision makers.

Decision making is first and foremost about MAKING DECISIONS IN THE FIRST PLACE.

Every day, people vacillate on making changes in their lives that they KNOW are absolutely necessary, but they decide to do nothing and hope for the best, only to live a life where nothing ever changes.

This is where we begin.


You will learn how to recognize situations where you are about to commit acts of self-sabotage. I’ll show you how to identify it long before it becomes an issue. I’ll show you how to crush self-sabotage so you can make a CHOICE instead of only having the ability to stay with the Status Quo.

This first week’s module alone will be worth the investment in the course.

How would you like to NEVER procrastinate again?

What would happen if you could actually MOVE in the DIRECTION that you want to, even if it is ONLY AWAY FROM WHERE YOU ARE TODAY?!

By the end of week one, you will have daily projects to do for several weeks that will almost literally beat the habits of self-sabotage and procrastination from your life.

Most people don’t know that procrastination is a habit you picked up, but it is NOT your fault.

The same is true of self-sabotage.

I will explain why, where it all started, why it happens to everyone and why it must be eradicated intentionally and with no little effort. By the END of the course, IF YOU FOLLOW the Decision Point Plan, you will have eliminated procrastination and almost all forms of self-sabotage.

I’ll explain in detail why self-sabotage is a little trickier and lurks in EVERYONE’S backyard waiting to strike. I’ll show you how to get rid of it and then prevent it so you never have to deal with it in the future.

self sabotage

And that is only week one! How we doin’ so far?!

Decision IS Destiny

You make decisions all the time. Generally speaking, the more decisions a person makes, the more successful they are.

The better a person is at making decisions, the more successful they are.

When you move from your old home to the home you are in now; maybe you moved because you wanted a bigger house, or to put the kids in a better school district. Maybe it was just closer to where your job is…more convenient.

And of course, in the case of uprooting and moving your family, you’re talking about a lot of variables, a lot of things to consider. You’re going to find out how to make the right decision in which house to buy and where to move.

What about leaving your job for some other opportunity?

FEAR enters the picture quite clearly and because the future is seemingly unpredictable, you feel frozen or stuck as to what to do, so you immediately default to stay in your same job. But there is a way to make this decision much easier. And you’ll be pleasantly surprised when you do….

But there are also the smaller decisions of life.

  • Which movie to go see…
  • Which show to watch on TV….
  • What to make for dinner…
  • Whether to go to the game or stay home….
  • Whether to take a vacation with or without the kids…
  • Whether to wear blue or black…

There is a simple method that takes little thinking at all to make these day to day decisions.

And then there are decisions that you make that influence other people’s lives like taking a new job, going into business for yourself, moving to a new area, having a surgery that has risks involved….

How do you know what to do? Don’t worry, most people haven’t got a clue as to how to make the right decision every time, and there is a right decision to make.

choose right

Then there are Destiny Decisions…those decisions that you make that will literally determine where you are going to be in three years or five years.

These are REALLY IMPORTANT decisions. Every day I see people screwing them up as if they are no big deal.

You’ll find out a methodical system that might take a very short amount of time or significantly longer, depending on circumstances. Nevertheless, you will find out exactly what to do every time.

Obviously, there are plenty of Black Swan’s (unexpected random events like hurricanes and terrorism) out there to get in the way of what you want in life, but nothing you can control impacts your life more than a decision).

Write that down.
Put it on the refrigerator.
That alone is worth $10,000, yes?

Nothing you can control impacts your life more than a decision.

How would life be different if you knew you were going to make the right decision, every time?

(Every time?!)

Did you know that in life, there is almost always the best decision?

What would happen if you had the method for decision making?

What would it be worth to have a simple systematic approach to decision making where the guidelines are from your head and heart?

Most people are paralyzed with uncertainty about whether they should:

  • Ask the girl to marry them.
  • Make a purchase.
  • Move from one place to another…
  • Quit their job…
  • Decide between committing one person or another.
  • Start a business…
  • Ask the girl to go out with them…
  • Send the letter or not…
  • Decide between hiring one person or another.
  • Get a divorce…
  • Send your kids to public or private school…
  • Choose from a new car, a used car, or no car…
  • Go back to school to get more education…
  • Fire the person or not.
  • Invest in stocks, bonds, real estate and not screw up.
  • Accurately plan for their future in all areas.

Why Do People Make Bad Decisions?

And…they make bad decisions because…we all have about 8-10 areas of failure in our brain….similar experiences where you make the wrong decisions over and over again.

(Like marrying the same guy five times, dating jerks, working for idiots, saying the wrong thing at the worst time, etc. Sound familiar?)

We’ll repair all of that. (If we don’t, life will be the same tomorrow as it has been in the past….)

Did you know there is a proven way to make the right decision in each of the above choices?


For the sake of discussion, let’s assume that is correct. There IS a method you can use to make the RIGHT decision just about every time.

It doesn’t take a genius to think, “I decide to make more money,” “lose weight,” “get a better job,” “get married to perfect person x”.

KEY: Learning the process of making the right decision involves making that decision STICK, be UNYIELDING and barring a Black Swan, guaranteeing you will follow through.

Over the last 15 years, we’ve been fortunate to have studied the raw information about how to make laser beam accurate decisions. Complex software programs have shown scientists how to simplify the decision making process using some mostly simple (sorry, it’s not ALL instantly easy!) rules.

And now, you don’t need the software or the computer anymore…

And, by the way, in the last 15 years, there has been an incredible amount of research done about decision making that teaches and uses VERY FAULTY processes, that can’t and don’t work.

KEY: You’ll experience FIRST HAND, how what seems to be an obvious decision, is almost always the wrong one….the costly one…(often the disaster one….)

If you follow that teacher’s advice, you’ll flat out screw up.

You’ll end up with next to nothing and headaches and heartaches to boot.


People get emotional.

emotional decisions

People are lazy.

They don’t do the research.
They don’t test.
Why should they?

They get paid the same no matter what and when YOU screw up, they just say, “you did it wrong.”

Play along for just a moment.

Can I ask you a question?

Have you ever read that it’s been proven that 93% of all communication is body language?

Of course, lots of times. Everyone has read that.

And of course, it’s not true.

(It’s not even close to accurate.)

How could that be, it’s common knowledge…isn’t it?

There was one study done by a brilliant communication researcher 35 years ago that evaluated people saying one word to another, with the other person only being able to see the person from the neck UP. (that leaves about 90% of the body out of the study.) In this one specific instance, Dr. Mehrabian found that about 93% of the communication sent was at a nonverbal level. Obviously when people communicate with more than one word and people can see below the neck, all kinds of factors change the percentages.

Problem is people read something in a book written by Goofball X and they believe what she writes because she says it’s “scientific.”

People look at their lives and think, “I did everything I was told…”

Yep and look at that life. It didn’t work.

The guru didn’t do the research. They went with the party line and taught that.

I don’t care about the party line because I don’t like the people at the party.

Remember when Benjamin Franklin did his famous experiment about testing each of the virtues (temperance and so forth) for a month so he could eventually become adept at all of them? I’ve heard most motivational speakers talk or write about this. I’d name them, but it would take an entire page…

Anyway…You remember… but he gave up the idea after the first week …he never did the experiment. He wrote early in his biography that he was going to do the project and then soon after decided not to. Basically, he said it was impossible to do such a thing.

I’ve never heard ANYONE get that right, either.


And because you trust them YOU TRY IT and FAIL.

Franklin’s personal challenge didn’t work for all kinds of reasons I’ll show you later.

Question: Why did you believe he actually did the project?

Only one reason: …because someone you trusted or believed, an author, a teacher….told you that it was true.

Want a quick way to filter a crummy guru out?

If they tell you that story, they didn’t get very far in Franklin’s biography. If they tell you that, they’d tell you anything.

By the way…what did Franklin do instead?!

I’ll show you that at Decision Point, too.

The point is that MOST of the stuff people tell you to do…. that is “scientific,” that is based on laws of the universe or proven techniques is nothing more than their imagination having run wild.

…and following their advice will get you the same ultimate destination, every time…

Back to Start. (If you don’t go into foreclosure first.)

So why don’t the vast majority of people make good decisions?

afraid to make a decision

Why are people AFRAID to make decisions at all?

They’ve been given crummy information and worse methods for how to choose and what to do.

It’s that simple.

(OK, there are eight other core reasons people make crummy decisions every day, but to pick on your neighbor here is so not cool…)

And what does the Power of Decision Point give you in life?

  • Choice
  • Personal freedom
  • No limits
  • The Ability to Succeed When Most Others Fail
  • The Ability to Make Big Changes in Life with Ease and…
  • Wealth if You Want It
  • A LOT Better Life If You USE The Power of Decision
  • Success when you use The Power of Decision.

You’re going to learn it ALL in this 7 Week E-Course.

If you’ve been in an E-Course with me, you know that although they are always convenient, they are also densely packed with practical, real life application as the end result. That is the same here. Everything you learn will be immediately applied to a crucial part of your life because there is a LOT going on in your life right now and a LOT of it has to change but you don’t know WHAT.

Each week you’ll receive a number of emails or documents from me. You’ll have homework assignments that are all real-life based…your life. You’ll be given audio’s to listen to or video to watch. You will once again, find out what “over delivery” means!

You’re going to discover:

  • How People Decide
  • Why Most People Make Almost All Bad Decisions
  • How to KNOW What to do…
  • The Four Factors of Luck and How to Tilt the “Luck Factor” in YOUR Favor.
  • How to Beat the Black Swan when Bad Luck Strikes…
  • All of the Successful Strategies for Decision Including Decision Point: MY PERSONAL SYSTEM
"Personalized learning means you can contact Kevin at any stage of the course You’ll never see a sunset if you keep going east! And you’ll never live the changes you want in life if you exercise your decisions in the wrong way. No matter how positive or determined you are. So, if you want to begin making decisions that will help you take control of your life at a whole new level, then you need to enroll and immerse yourself in Kevin’s new decision-making course. It’s packed with fresh, new, exciting information that will help you train your brain, period. Since I completed the course, I have learned to think better and smarter about challenges, enjoy being able to make powerful, timely and well-considered decisions with new secret technology that until recently, only the elite had access to. In the course, besides being presented in a convenient format, you will be able to start and work on your learning curve at your own pace. And, personalized learning means you can contact Kevin at any stage of the course. I strongly recommend this course, it has solutions that really work!"
David Power
London, England
Do you sell something for a living?

[Pay attention: I’m going to show you how to analyze how your client WILL DECIDE on buying your product or service…and I’ll show you WHAT is going to happen next…think that might be worth $10,000?!]

I’ve never given the system for DECISION POINT to anyone.

I’m not going to write about it in Coffee….ever.

But the time is now to experience a truly transformational experience in an exciting and unique E-course.


No one else is going to ever show you this information. You’ll never experience these experiences with anyone else. You can’t find anything remotely similar “out there.”

So essentially, you’re stuck spending seven weeks with me. As with all of my Course Intensives, I am your PERSONAL COACH and you don’t have to be at any specific place at any specific time. The program is delivered via audio, video, and text.

So what’s going to happen in these seven fascinating weeks?

I’ll personally show you the problems you face when you make decisions.

You’ll find out the impact of other people on your decision.

I’ll show you how to minimize the NEGATIVE impact of other people on your decisions, including the people you might love or work with every day.

You won’t regret your decisions anymore.

regretting decision

You’ll understand how to MINIMIZE RISK and MAXIMIZE RETURN on both business and personal decisions.

I’ll show you EXACTLY what to do when the RIGHT decision you determine, FEELS completely wrong.

Finding out how your beliefs, faith, values and lifestyle factor into your decisions matters a lot to you. No one else shows you how to be true to yourself and others around you while you decide for your Self or for many.

Almost forgot…

At the end of the course, you will have one cool, big Coffee Table-Sized Manual that you will be able to refer to forever.

Your tuition: $1,995 but save $700 with this last minute chance to get in today!

A couple things before you apply!

  1. I reserve the right to reject any application for any reason.
  2. There may be a few group projects that are necessary for making decisions where two people are involved, instead of just you (as in a marriage, with kids, or at work). If you are unwilling to e-mail one of your fellow participants during these two projects do not apply.
  3. Everything is yours to keep, but you may not share or give away any of this information to anyone.
  4. If you’re still here with me, then I look forward to seeing your application!

$1,995 but save $700 today by getting your application in under the wire.!

Apply for the Decision Point Game Changer
Apply for the Decision Point Game Changer Installments Plan


"This course is such a huge eye-opener! I’m finding the Decision Point Course absolutely fascinating. Firstly, because I had totally underestimated the value and effect of decisions on our lives. Secondly, I’ve always been aware of some of my biases – I’m a fairly ardent feminist for example, and I have often stopped and questioned myself if I’m “seeing through a feminist filter” and I do laugh at myself sometimes when I realize. But I had no idea just how prevalent other biases are, and this course is a fascinating voyage of self-discovery. I’m enjoying the course from a learning perspective in general – your other courses that I’ve done have been for the purpose of improving my business, whereas this one, while it will definitely help in that regard too, feels as though it’s more for me personally. I’m also enjoying the learning for learning’s sake as much as for self-development. This course is such a huge eye-opener!"
Clare Delaney

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Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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