Mind Sets That Get You Where You Want To Be
Success. What does that word mean…to you?
Some people might say, “it means to be happy.” Others might say, “It means that you get what you want in life.” Still others might say, “To leave a legacy and have made a difference.”
Who could argue with those ideals?!
For the purpose of this article, I’m basing the question and answer on a very specific request I received from one of our Coffee Readers for Q and A.
Q…My Question is…Kevin, my wife and I are very blessed. My salary is about $54,000. I have excellent benefits but nothing to show for it at the end of the year. My wife earns about the same at her job. We live a pretty good life but I know where we are headed if things don’t change. Can you help us? Can you give us specific advice on how to be successful? How can we turn my $54,000 salary into a $250,000 salary without screwing up what we have right now? Thank you as always.
Just for the heck of it, let’s say that you also currently earn $50,000 per year, and you’d like to earn $250,000 per year, and that is your financial success goal.
What is going to be required to see $250,000 on your 1040 in April next year?
Does the goal even make sense in real life?
There are lots of attributes of success and all kinds of measurements, but this is easy because it is objectively measurable. Therefore, for the moment, let’s say we’ll talk about success at parenting, friendship, learning, love and legacy in another article. Let’s stick with the original question.
There is ONE important problem in the question. My friend doesn’t want to screw up what he has right now. I can completely understanding not wanting to lose…what you have…because that is human nature. We are LOSS AVERSE Creatures.
But the fact is something will change in the current situation because YOU will change. The other factor that was potentially of interest is that it’s not clear whether my friend’s income is “his income” or whether “their income” is “their income.”
Having two people both on board with the same What and Why is absolutely crucial in the case of married people. If you don’t, anticipate greater tensions and complex issues arising.
Now let’s answer the question…
Success Questions: What and Why
First thing in thinking about succeeding is pondering WHAT you want to succeed at and WHY?
There are two “What’s and Why’s.”
The first is what do you want to contribute to life and WHY?
The second is what do you want in return and WHY?
Everything else will stem from this starting point.
The What and Why can be very personal. In the 2000’s, I decided I wanted to grow my Net Worth by X dollars and be at home as much as possible when the kids got home from school…so they knew I was there and they were loved.
Then there was The What and Why for the actual body of work. In the 2000’s, I wanted to teach people how to influence to create more effective communicators and make it much easier to grow small Coffee Table businesses so others could do what I was going to be doing…growing a family and a business.
KEYPOINT: The What and Why needs to be bigger than you. It must be about you, those who depend on you, those you will serve and your reward.
The reason I don’t think in terms of “earning goals” is that “earning” is a complex issue. You can earn a million dollars and retain 30% after paying the Federal, State, and Local Government as well as employees, contractors and product costs. In fact your million dollars can be $200,000 or less.
Thus you always know that you can earn $1,000,000 and watch 1/2 of it be taken by the government. And with the other costs of running a Coffee Table business, you can be down to say $300,000 pretty quickly.
Then you have living expenses. A mortgage perhaps. Maybe you have a car payment. Maybe you have insurance, property taxes, sales tax, fuel, groceries, electricity, heat, air conditioning, cable, and so on. Maybe not. But whatever your situation is $1,000,000 earned is not $1,000,000 you will keep.
Therefore it is much wiser for YOU to set up NET WORTH GOALS.
My friend didn’t ask about net worth goals, so I will answer his question but I wanted you to know that $250,000…is no more $250,000 than he and his wife’s combined $100,000 is $100,000.
His $100,000 is approximately ZERO dollars, which is about what he ends up with at the end of every year if, in fact, he doesn’t grow his net worth…by a negative number.
Succeeding at generating an income is good. Succeeding at meeting a Net Worth Outcome is much better. When starting from ZERO or close to zero, using one year as a time frame to achieve $250,000 income is difficult…particularly coming out of $50,000 or $100,000.
Succeeding at generating $250,000 per year coming off of $50,000 per year and doing it with your Coffee Table Business where you will do X and Y is something you can work with. So let’s do it!
The What and Why MindSet
You begin with a WHAT AND WHY MindSet.
A mindset is a frame of mind, a lens through which you look at the world.
The WHAT AND WHY Mindset simply means you know what you want to DO and WHY, and it’s dramatically motivating!
Essentially, if you were to use Success as a Desirable Concept and you put your fee on that as $250,000 per year, you’d have to experience several MindSet Shifts to acquire that $250,000.
Without the shifts, the probability of someone going from $50,000 income per year to $250,000 in the next year is very low.
Let’s quickly analyze what has to happen.
Imagine you or someone, earned $50,000. That required 5 days per week, 8 hours per day, plus commute time. Let’s call it 10 hours away from home daily.
Trying to earn an additional $200,000 annually in a NEW field after your “day job” …particularly if your experience is minimal in generating revenue…success is fraught with difficulties.
We’ll need to know if that is $250,000 you keep to buy gold with or $250,000 before taxes and expenses. There’s a BIG difference.
What can you expect once you have The What and Why set?
Early on in a project or new venture, you can assume that it will require work and effort, no matter what anyone else says. If you want to earn 4-5 times (in our example) what you are currently earning, it will require several things happening. Most people see the advertising for an “opportunity” and it promises one thing without carefully noting that effort is a key ingredient.
In addition, the probability of a new venture generating $200,000 in the FIRST year with no experience or mentoring in the field and less than a full effort and full time… and trying to do this in ADDITION to a full commitment to your “day job” ….the probability that will happen is < 1%.
The chances of generating a total of say $100,000 of revenue in said venture would be significantly greater, in part because $100,000 is something you can somewhat wrap your mind around. It’s twice what you earned last year. You can probably imagine working twice as many hours and generating twice the revenue, bringing you to $100,000. (And once you are generating $50,000 in your own venture, generating $100,000 is much, much easier than you might imagine. You’ll see why as you discover the MindSets below.)
But $250,000 without Shifts?
That doesn’t “compute” using the “double the hours” calculation which the mind is prone to do.
OK, What and Why is the crucial first lens or frame. Anything else required to get to that $250,000 in the next year?
After all…WHAT will Drive You On To Your Goal?!…
The Revenue Generating Mind Set
The Revenue Generating Mind Set is something few people ever consider and without it, you simply can’t succeed.
Right now…consider whether you actually generate revenue in your “day job”, or whether you receive a salary for non-revenue generation.
In other words, a salesperson, for example, generates revenue.
They are familiar with the concept. For them to reach the financial success goal is likely to be easier than for someone who is not familiar with generating revenue, because they are familiar being within at least one or two of the required Mind Sets.
Imagine someone is a police officer, a maintenance man, a manager in a corporation. These are all extremely important jobs that someone can have.
But the question at hand is reaching a financial success goal in real life.
Is your current Mind Set in Revenue Generation? If it is, you are ready to immediately move on. If not, imagine what it would be like to Generate Revenue in order to be compensated. That will become a required Mind Set.
The Influence Mind Set & The Effort Mind Set
With the exception, none of the people we mentioned above generate revenue. Revenue generation revolves around the single broad and deep Skill set of Influencing Others to exchange a product/service for some dollar figure.
The people we’ve mentioned above are all familiar with hard work. The Effort Mindset will not be a problem.
The Influence Mindset must be acquired to succeed just as The Effort Mindset that must be acquired to achieve.
As noted, in order to succeed (in general terms) revenue must be generated, and you have to see yourself as Competent and Capable (self efficacy) in generating income to take care of your Self.
[Author’s note: I often use the phrase “your Self” in place of “yourself” to illustrate just how important your Self is!]
The manager, the maintenance man, the police officer all work hard but the revenue is generated elsewhere. There is literally no experience in thinking with the mindset of The Influencer.
However, the technician servicing the furnace, the plumber, the electrician…they are much closer to experiencing the required Mindsets. They are all familiar with receiving a check for the company they work for after performing a service for someone. (They influenced someone to pay to fix the furnace because it needed to be fixed. They influenced someone to pay to fix the toilet from overflowing any more because it was overflowing. This is what an Influencer does.)
They do it every day.
They understand the process.
It’s as normal as driving a car.
This person is familiar with the process of generating revenue. They don’t have this PARTICULAR Mindset shift coming.
But all the above individuals do have a truly significant Mindset Shift that will come quickly.
What is it?
What is the MindQuake?…
The Acquisition Mind Set
The new program title references a mind set that is more broad in scope than how I use the phrase in this article.
When you start a new venture that will ultimately generate success, even if it is based on a proven model (Subway, McDonald’s, UPS Store, Selling via Google AdWords)the model is only as profitable as the number of potential customers/clients YOU bring into the equation.
So if you were the furnace guy and you were thinking, “I’m making $20 an hour and killing myself while the company makes $150 off my time.”
That is a partially true statement, but there is a lot of information missing.
Yes, you do want that other $150…but it really isn’t $150 “in your pocket.” People without the Acquisition Mind Set literally don’t understand this.
There is an acquisition cost that is here that few people consider.
You must become absolutely comfortable with the concept, the Mindset, of ACQUISITION.
You will either have to PAY to get customers (like google ad words) or pay the franchise fees for advertising with Subway or McDonalds…or you have to invest time doing SEO or networking your way ACQUISITION.
Again, very few people are aware of the concept of acquisition. And the Mind Set of Acquisition…being ready and able to put your effort into acquisition is just as important as having a “proven business model.” Arguably much more valuable.
And this is where many people utterly “fail.”
Acquisition dovetails with Influence because it requires capturing attention, influencing and then serving.
If the salesperson generates their own potential customers, then they have most of the Mindset(s) required for success.
A Financial Success Goal will require the overlapping Mindsets of Acquisition and Influence.
And it will require you to have, The Best Mindset.
The Best Mind Set
The Best Mindset could mean you sell the product with the cheapest retail price. It could mean you sell the best made product. It could mean that you sell the product with the best resale value. There are others. You get the idea.
These are all known as Competitive Advantages. You’ll need to have at least ONE for you/your product/service.
Quick review of the Mind Sets for Financial Success starting at $50,000 annually moving to $250,000:
The What and Why Mindset: You know what you want to DO and WHY, and it drives you forward like a jet engine.
The Effort Mindset: You experience this, if it makes sense to get paid BECAUSE you expend effort. You don’t get paid to not work. On the other hand, you aren’t there if you currently receive income for not working.
If you are currently paid for not working the probability you will succeed is dramatically reduced. Success will not happen without an Effort Mindset. You’ve worked some number of hours or accomplished some task and are paid to work, not paid to not work. If you currently get paid to not work, you’ll soon recondition your mindset for success.
The Acquisition Mindset: You are comfortable acquiring potential customers/clients either through your effort or paying for advertising/acquisition or both.
The Influence Mindset: Among other things, you are there if you are comfortable generating revenue through your own effort and have the skills required to acquire. You find it normal to get paid ONLY when you have performed a service with a price tag on it. The Influencer doesn’t expect to get paid because they take a holiday or a day off. That Mindset is experienced by non-revenue generating people who are less likely to succeed. The Influence Mindset encompasses EXCHANGING ENERGY or MASS.
The Best Mindset: Something about you/your product is the “best” in some way for the person you are doing business with. It’s the cheapest, the coolest, the best looking, the best resale…something. When you recognize and would easily defend the fact that you/your product is the best in X and Y ways…you have the Best Mind Set.
Finally, for today, there is one more lens through which you absolutely MUST use…
The final piece of the puzzle…
The Change Mind Set
The Change MindSet: You must know that change is not only possible and desirable, but that it is also DO-able. You must see yourself transitioning from A to B and living a different lifestyle than you do today. You must know change WILL occur if you put your effort and mind into it. You wouldn’t expect it to be easy or feel good all the time or be anything but challenging.
“If I can learn how to do this, I can learn how to do that.”
“If John and Jane can learn how to do this, I can as well.”
“If all it takes is learning, dedication and work, I’m there and it will happen.”
We will talk a lot about all of these Frames of Mind…these MindSets shortly.
For now, know that for a Financial Success Goal that is outside of your range of experience to date, these are the Lenses you will require.
Specific dollar financial goals are faced with all kinds of challenges. I prefer Net Worth goals to income goals, but if you have the Right Frames of Mind…you will indeed likely meet your financial success goals in REAL LIFE.
“What Would Happen if you really Acquired all of the GOALS You Set this Year?”
Be one of the first to own…
Goal Attainment System
That Gives You Everything You Really Want in Life
You’ll Never “Try” to Achieve a Goal Again…Now They Predictably Happen
You want a car that will get there every day.
You want a spouse who will be there for you. Period.
You want to look good and feel good. Always.
You want a goal attainment system that is actually going to accomplish what it sets out to do:
You do 1,2,3,4,5 and you get X, Y, Z.
Until today, you found out what everyone else found out…goal setting systems to date…didn’t work.
They all attempt to teach “setting a goal…”
No goal system until today is designed to actually acquire your goals.
It’s like buying an iPhone and then looking at it all day, every day and TURNING IT ON and OFF and ON and OFF and On and OFF…
This is square one.
Perhaps you write down, “I want to lose 20 pounds,” and stick it on the fridge.
You don’t need a system for that. You need a fridge, a pen and a paper.
But for a dozen reasons, that simple idea won’t work either, even if you had a system attached to it.
Acquisition! is designed specifically with you in mind.
You would say something like,
“If I could have anyone design a goal setting system for me, I’d want it to be Kevin Hogan and then I would be certain that it would actually work.”
A Goal Setting System that actually worked would be worth $100,000. Perhaps more.
One of the many, many problems in all goal setting systems I’ve encountered to date is the language of goals.
Be Careful What You Say to Yourself
What do all those words “say?”
The language of 20th Century Goal Setting comes down to one word: maybe.
I hate *maybe.*
I’d rather hear “no.”
When it comes to your goals…
Maybe = Failure
Go back into your goal setting program from last year and see if you acquired more than say 25% of the goals you set for everything that was set for greater than one week into the future.
Here’s what’s unsettling…
A lot of people were religious about setting goals and they STILL didn’t happen. You could have done everything from A to Z and wouldn’t have made any difference. You might as well have been hanging out on Facebook.
This time around it IS the developer’s blunder.
They didn’t do their homework and sold you something that CAN’T produce for you. It doesn’t work. It can’t work. It won’t work. It looks pretty. Toss it now.
A…Little Better… Language of Goal Setting
Now, go up to the middle level language of goals which has been the language of the last 15 years.
Well…it IS a little better.
You are directed toward hitting a target with this language.
Seriously, it’s a better group of words that create better imagery in the brain.
The message is that you stood in front of the guru and got to shake hands.
He probably has nice hands.
That’s pretty darned good. You made your $10,000 bonus last year. Very nice. You lost 20 pounds though you did gain back 10 of it. Nevertheless, even after you left, at least you had arrived. You hit the top of the hill regardless of what happened next.
That is much better than, “Gee maybe I’ll get there. I’ll keep a positive and optimistic attitude, put it on my vision board and believe it.”
You already know how that story ends…
Translation: Slicker looking goal setting systems with slightly improved language aren’t causing success to connect with other successes anywhere except in people’s dreams.
What is the language of Acquisition? that opens the door to the possibility of success?
- You don’t “set” goals per se. You sequence them.
- You don’t “hope” for anything. They happen.
- You don’t “work on your goals.” You complete projects.
- You don’t hope to arrive at the grocery store. You go shopping.
- You don’t hope your child goes to school. She goes to school.
- You don’t hope you get exercise today. You get down and do 20.
- You don’t hope people see you as credible. You are credible.
- You don’t hope to be believable. You are the picture next to the word in the dictionary.
Completion and achievement are nice things.
But they are really pretty rudimentary.
Did you seriously impress by going shopping?
Of course not.
Everyone knows you just go shopping!
There is no “wonder” or “uncertainty.” The plan is in place.
You put the cake in the oven.
“I hope to have a cake in one hour. I really believe in myself and I know I can have a cake in an hour if I work hard enough at it.”
“We’re having cake in an hour. Be here.”
End of story.
Goal acquisition can be a fact as soon as you learn HOW to make acquisition a fact.
“I hope to use the restroom in one hour. I really believe in myself and I know I can have a successful restroom visit if I work hard enough at it.”
“Where is the restroom? I’ll be back in a minute.”
Language can represent what is in the mind or language can create new images for the mind.
There is no hoping, wondering, optimism or pessimism. There is no “negative” or “positive” attitude. There is no aspiration.
You do it.
Yes, of course you can “achieve” some of your goals.
What I really want for you…is to HAVE what you want in life because YOU CHOOSE it and you ARE in control of your life to the point where when you want something, something is what you get.
There’s nothing to “reach for.”
You are going to literally learn to DO and then DO and I promise no one has ever shown you how.
- You learn the requirements for specific goal acquisition.
- You prepare for and then meet those requirements.
- You create the possibility and context.
- You mold the possibility in the context into “sequences.”
- You begin.
And then you acquire what you said you wanted.
It sounds super simple and difficult all at the same time. Five years from now you will have used the system and you won’t even think about it any more. When you want something you simply “go to the grocery store.”
This is the stuff no one has ever taught you. None of the gurus. No one at University.
Before you set a goal, you have to create a sequence for it to be all but certain it will happen. Then the language is “real.” The language then represents, “I’m going to the store. Back in an hour.”
If you had no access to a car, fuel, had a broken leg with no crutches and no one to help you get there, you can say anything you want but you are going to watch TV. This has nothing to do with “pretend things.”
You’ve either set the table for dinner or you are eating with your fingers. You can use any words you want but if you aren’t prepared, nothing happens. Takes 3 minutes to set the table.
Most people never set the table of life.
When you create the setting, the opportunity, the possibility…, by having a car and fuel, healed legs or crutches, or someone to help you, now you can say, “…back in an hour.”
And it happens.
No one is surprised when you come back with a bag of stuff from the store. You SAID you’d be back in an hour. Why would anyone be surprised?
You sequenced it years ago.
You do it without even being conscious.
The language changes matter because the new language represents using very different means and different ends.
And then it happens.
Language matters because it generates shifts in emotion, priority, drive…and with goals?
Language Precludes Acquisition.
You are in control.
You Learn to Use the Tool of Environmental Triggering to Spark Outcomes You Want When you Want Them
So all you have to do is change your language and you achieve your goals?
Of course not. Language only opens the front door to the building of acquisition. Becoming the President of the company in the building takes a few more puzzle pieces set in place.
If the language doesn’t represent using an actual Maserati instead of an old junker, it isn’t processed as real and you won’t get what you want.
You have to make some important adjustments “deep inside” first.
These adjustments are setting the table. And it takes a bit more effort to be able to get pretty much all the things you really want than it does to set the table. But once you have it…you have made the adjustments and you have tested them, you don’t have to make them again.
Five years from now this goal acquisition system will be burned into your Passive Goal Guidance System and you will never set a goal quite the same way ever again.
You won’t need to because goal acquisition will be a default track written in your brain and not something worked on by your mind.
Once you have the formula burned into the neurology of the brain and use it regularly…you have it forever.
You’ll never think of anything in terms of goals or dreams beginning in 2017.
You will simply write it down and every single person says about you, “he’s going to X.”
… and they are right.
They seriously think it is “easy for you.”
They miss the fact that you use effort and sweat when you cut the lawn. The illusion for everyone else is so intense that they believe you are a magician that makes stuff appear out of thin air.
Like the Acquisition program itself.
Make It So
I told a few people in the Inner Circle that Acquisition will be out on April 10. That was right around 5 months ago. It’s scheduled to come in two days LATE! (Gasp!)
“Kevin’s going to finally do that goals program I’ve wanted…”
It was over dinner months ago.
They assume it is done before I’ve laid out the Sequences.
They assume it is done before I set up the recording time.
They assume it is done even though I’m under doctors orders to only speak a couple of hours each day because of bowed vocal cords!
They assume it is done before the cover is created, the copy is written, before the research has been completed and in some cases started.
And on and on…
They heard me say, “it will be out.”
And then… it is done.
The group was right.
Let me say this: THERE WAS A LOT OF RESEARCH AND IT TOOK A LOT OF WORK collecting all of the data, honing new strategies and approaches to controversial requirements for goal acquisition to happen.
It did just happen…but a great deal of energy was expended in getting it to you!
And so it will be when YOU say, “I’m going out with her.”
Your friend says, “She doesn’t even know who you ARE?”
It is the highest form of certainty. It is 100% fact based and it happens.
“I’m going to the store. I’ll be back in an hour.”
You say, it’s “not that easy.”
It requires being absolutely prepared, sequencing and effort.
Then it happens.
I hope you don’t mind if I take out some words from your vocabulary and add a few new words so you are able to acquire what you will have.
Goals As “Dreams”?
Until now setting a significant goal like adding $100,000 to your income, losing weight and keeping it off, wanting a secure retirement, making more sales, getting a better job, becoming involved with someone you find attractive, or even raising successful kids was all a “dream.”
Some of it was ethereal. Some of those things happened only to people who got lucky.
The metaphor of the dream, of course, is a disaster movie in and of itself. “Living your dreams,” is a common phrase in the American way of speaking. But what most people “dream” about only ends up happening when they sleep. Rarely do the dreams manifest in real life.
The dreams almost certainly won’t happen in real life because the brain capably and predictably reacts to the fact that what you dream about ends when you wake up. The brain will protect you from your dreams. Count on it.
One of the most important cognitions you’ll ever get is that brains don’t think. They react and act on a few basic types of programming, which are all very predictable.
You’ll learn precisely how to harness all of this for the acquisition of your desires and goals in Acquisition.
A Goal Seeking Device?
One old timer suggested that the “brain is a goal seeking device.”
Dr. Maxwell Maltz was 100% correct and he was 100% incorrect.
The brain is a goal seeking and acquiring device for all things related to survival and then it shuts off.
Brains rarely seek goals that have anything to do with anything other than minimum survival.
Here’s what really happens in your brain:
The brain is the control center where genetic code which generates impulses to self replicate is interpreted and acted upon. Genes meet up against decades of behavioral conditioning and interconnecting neuronal networks that are stimulated by external stimuli. This interaction is what causes your brain to either shut off, achieve survival goals or to carry on with “acquisition goals.”
I didn’t say it would sound simple, but it’s what happens.
With proper preparation it will acquire the latter. Without it, there is almost zero chance of goal acquisition.
Maltz thought you could program the brain to get you a new car. That thought was like the belief in 1700 that you could get a man to the moon. You can. But you can’t do it with conventional horse and buggies.
He was ahead of his time in one sense. He observed people surviving in the most difficult of times.
And more importantly, he observed the life changes that plastic surgery did to people. Their lives changed dramatically. It was something that could only have happened in the 20th century going forward. What was missing? He simply didn’t have the technology to cause people to do more than survive.
He understood the role of the reticular formation. The rudimentary pieces were starting to come together. A very resilient and persistent individual could painfully bump along and achieve some goals. But the tech wasn’t quite there.
Survival is Essential and Soon Your Goals Will Be As Well!
Don’t get me wrong, survival is *really* important.
Your genes have literally been self-replicating for 2,000,000 years. It is really hard for you to screw up your survival chances prior to the age of reproduction.
Half of men never reproduced 2,000 years ago!
Today you are walking proof of the success of genetic code “doing its job.”
Genes copying themselves. Simple and powerful survival.
But survival is generally not goal acquisition.
While your brain takes you away from what it interprets as real danger and causes you to eat ’til you are more than full and then causes you to procrastinate…well…those are all survival behaviors.
The brain interprets opening doors that have unfamiliar settings behind them as dangerous. The brain wants you to rest, eat, sleep, attempt to reproduce, rest, get out of pain, rest some more and stay safe until those offspring can reproduce themselves.
The brain spends its time on those activities. If someone is comfortable within those parameters, the code goes as far as to drive the individual to belong to a group, to help others survive, to learn.
Your Brain is Flat Out Amazing
Your brain is remarkable. It recognizes the folly of one’s past failures at anything and does everything in its power to discourage the individual from doing anything similar again. It doesn’t think. It acts upon recognition.
The brain causes survival and it screws up the majority of people from doing anything more than being comfortable in a familiar environment…because it needs you to survive. It is very, very good at the jobs it performs!
Fortunately you and I have a mind which is not the brain.
I’ll keep this really short and sweet. It is important.
Most People are “Sleep Walking Living”
For most people, the mind (consciousness), is shut off most of the time. How often are people “awake” while they are ..awake…?
Many people walk through their life with minutes of conscious activity each day. The majority might be interacting with the world in conscious interaction an hour or two per day.
But there are some people who begin to emerge at a higher level of conscious awareness. They are “awake” a lot more often.
They know they want to achieve, accomplish, acquire and attain because it is sensible and desirable.
What causes them to be special is their mind thinks into the future beyond tomorrow.
Most people are uncomfortable thinking too far into the future and they shut off and return to resting, eating, sleeping.
Your outcome is to be as awake as you can be and take advantage of the brains powerful survival drive and use that potential energy to acquire what you desire.
Write this down: The time is coming after you complete Acquisition!, your goals will no longer be goals. They will be obvious results. You simply will have them. Do remind people that it required effort because it LOOKS LIKE MAGIC.
Every single day the brain makes absolutely certain you:
- Use the restroom
It doesn’t make any mistakes. You *do* these things and the brain doesn’t let you not accomplish them. Period. When the body for some reason doesn’t experience one of those things it goes into Great Danger mode and does everything it can to direct you to comfort.
The brain almost always gets what it is programmed to get.
Don’t think this means because you want a Maserati you will get it. That thought vaporizes in the neurology of the brain right after you read it.
There is plenty of new wiring and plenty of rewiring you’ve never seen or done before that has to happen to get that Maserati.
If you tell the brain to add:
- $100,000 more in 2013 than in 2012.
- Lose 35 pounds in 2012.
- Get the right girl in 2012.
- Have a happy home in 2012.
The brain with standard wiring will get you none of it.
And if you got lucky, the brain would almost certainly do what it could to get rid of the money, put back on the weight, get the girl out of your life and return your home to misery as soon as possible.
That’s what brains do…they follow specific deeply entrenched programs that are very difficult to uproot and change.
The brain got you to this point with no significant change in 2,000,000 years.
Makes sense: The genes in the brain have were copied from genes an ancestor of yours had 2,000,000 years ago.
The System Causes the Brain to Be an Ally!
Fortunately there is now, yes, a system to take advantage of that wiring and reroute it to goal acquisition.
Today you can start a process using the brain as an ally not only for survival but for goal acquisition that will indeed predictably cause you to add:
$100,000 more income in 2013 than in 2012.
Lose 35 pounds in 2012.
Get the right girl in 2012.
Have a happy home in 2012.
…and not have the brain go back and erase it all.
And best of all is it SUPER EASY and INSTANTANEOUS?
“Reprogramming” takes a bit of time. Not as much as you might think, but it is NOT instant.
Brains hate doing anything that takes time. It’s not comfortable at first. Then when it becomes familiar, it becomes very comfortable.
The fact is you can have pretty much anything you want in life.
You can have your brain as your ally.
And if you have stumbled upon some degree of success to this point in life, you have a bonus opportunity of exponential growth.
But let’s not get carried away.
Acquisition! is replicable. It will work for virtually anyone.
If you can add 17 and 5 in your head and come up with the correct answer, Acquisition! will work for you. If you can’t…it won’t.
I imagine you’ve used a goal setting system of some kind in the past. If that’s the case, forgive the developer. It’s over. It’s past.
It was destined to fail because they didn’t know how to make it so it would work.
That’s the nature of life.
If you tried to work within that old method, you certainly worked hard at your goals and while you probably hit some of the smaller and shorter term goals, most of the bigger 1 – 3 year goals almost never happened.
You are a walking testimonial for how that gurus goal setting system doesn’t work.
But you don’t need or want to “give” that anti-testimonial.
You really simply want what you want in life and want a real way to attain it.
When I set out on my own after having to quit college at 3 years because I ran out of money, I picked up some books and set tons of goals. I failed at just about all of them for the first 5 or 6 years of setting goals.
It made no sense to me.
I felt like an idiot.
Typical Goal Setting Systems Don’t Work
I worked very hard still ended up working at a restaurant as an Assistant Manager vs. the goals I had set which were far more desirable than that.
Ultimately, I learned a great deal from being an Assistant Manager for a year. I could have read the book and done what I really wanted to do in life instead. But I was using a “system” that wasn’t going to work except by luck.
It was a cool looking system with a lot of beautifully crafted pieces to the system.
But all the cute in the world didn’t mean it worked. When I left the restaurant business, I went back into sales and fundraising. Other salespeople used it. They made no more money. Their lives weren’t better. These were people who were dedicated. These weren’t the kind of people who buy something and set it aside. They USED the thing! No difference.
The creator of the system was quite a successful man, someone we all looked up to. I don’t know about them, but I figured it had to be me.
I followed the instructions to the letter for years. I was religious. I still have everything and just looking at it still makes me feel embarrassed even though I know that if I would have continued doing that, I would never have hit any level of success.
It just didn’t work, and frankly it depressed me.
I always abhorred working *really* hard and getting no result.
Eventually I set aside the goal setting systems I tried out. Either they were a disaster or I was.
Finally: A New Approach
I developed a very new and rudimentary approach to goals.
It was far from a system. It was an approach.
Coincidentally, within two years I had tripled my income and then some. I can’t prove the clunky approach in those early days made the difference. Being a bit of a nerdy scientist, I knew that my results were just that. And they certainly didn’t mean much in anyone else’s real world.
But I fine tuned it over time and pretty soon it wasn’t a clunky system anymore. Pretty soon I had attained almost every goal or it’s twin sister. If I set it…there was a good chance it would come to fruition.
Example: One goal was in 2005 when I wrote I wanted my next book with Penguin. It turned out to be placed with Wiley. I counted that as a goal accomplished. It was huge. Millions of people would read that first book that was published with Wiley.
Had I known about one more piece of the goal puzzle, Penguin would have taken the book and saved me a few weeks.
Again, all of this was my result of using a clunky approach to getting what I wanted in life.
Over the next few years I did a great deal of research into achievement motivation, researching “individual differences,” the influence of controversial findings about depression, anxiety, etc. on human accomplishment.
I devoured hundreds and hundreds of scientific papers on what caused specific behaviors within people. What drove people. What people’s default drives were, when those drives engaged and disengaged. Crucial secondary research was into mirror neurons.
That triggered two great aha’s that when applied in my life, that had predictable results. No one was studying entrepreneurs, salespeople, people wanting the best person in their life possible, artists, creative people, therapists, people who lived much less structured lives than those who went to an institution every single day (a corporate office, a government office, a university).
The research that WAS being done was always transpiring in structured locations. This revelation brought one of the final pieces together as you’ll see when you begin to use Acquisition!
I was FINALLY able to tweak the clunky approach into a very specific laser and my world changed.
More importantly, I was able to observe the impact of various degrees of integrating certain pieces of this new methodology into other people’s lives. I watched companies integrate a very few specific strategies to cause executives who were terrified to bring in new business…to bring in new business.
Over the last 7 years, I’ve directly observed people I work with typically have their best years as far as income and/or relationship and/or life satisfaction or both having their best years in their careers. All of this happening in a time period when a lot of people were struggling to keep a job.
I also have discovered a few surprising factors about what causes accomplishment when people who are attaining diverse and unrelated goals come together.
What I was doing bore only a small resemblance to anything else others were teaching. It was not the easiest approach. It was not a complete goal setting system. Today, however, it is just that.
Don’t misunderstand. I’m not stopping the research just because something works.
Acquisition! is here for you today. 10 years from now there will be another factor discovered. The system will come out in 2.0. Another decade? 3.0
For now, people deserve to have a life they earn.
Why is it that every goal setting system you have used has failed?
How is it possible that such smart people with so many great books and programs thought they had a great system only to find customers and clients left without results from that specific program?
How would you recognize a system that worked if you saw it?
What might lead you to believe that Acquisition: The Comprehensive Goal Attainment System is really different and will actually work for you?
And really, couldn’t you just synthesize four or five other programs out there and pick and choose what seems to make sense and then put your own system together?
Acquisition! is the product of researching real people in the real world.
Most of the time the academics “get the science right” and “discover and report.”
Unfortunately, the academics tend to study college students and goal performance for things related to studying and exams.
That’s extremely useful information in its context!
And, unfortunately, that experience doesn’t map over to you unless you are also a student in a structured setting. In THAT CASE it DOES map over.
But most people aren’t in that position.
Goal achievement research at university for years showed a big disconnect from the real world. There IS some research FINALLY being generated now but it is slow coming and still based on achievement in structured settings like a corporate office, a management team and again, University.
Do understand, I am not, not, not, knocking this work. I respect the work being done. For people in those settings that material is priceless. So why doesn’t it explain and predict (work) in real life out here?”
Because the salesman lives in a completely unstructured environment. The salesman drives their car, goes on appointments and in most cases their income is dependent on one thing only: performance. Researchers almost never study unstructured careers or entrepreneurs because access to these people in “controlled settings” is not only not possible, it’s counterproductive.
Entrepreneurs, salespeople, therapists, entertainers, artists, creative people, people who are in charge of their own destiny in some way haven’t been studied in their natural environment to the end of discovering what causes “success” and “failure” as far as income, relationship success, accomplishment of tasks outside of structured situations.
It’s that simple.
The Observer Effect
Metaphor: When you want to study fish, you can’t go to the ocean, go fishing, take the fish out of the water, bring the fish into the classroom and observe their behavior. You can only study fish to the end of understanding them by looking down into the ocean without actually entering the ocean and messing up the research.
In science this is called “The Observer Effect.”
In 90% of research into everything else in the world, “observer effect” can be controlled.
The point is that what seems to be “right” or “common sense” is rarely right in general but in particular this is true with goal motivation, achievement drives and acquisition of desired outcomes.
And that is the case because scientists aren’t in charge of their own destiny. They aren’t salespeople, entrepreneurs. They view the world in very, very different ways from each other. Scientists are paid by Universities and other institutions and then they go do their research without the pressure of having to acquire new business to earn their paycheck. They work…and they get their paycheck. That is their life experience. It is not the life experience that salespeople, entertainers, entreprenuers or those who have a life experience which has no “safety net.”
I could elaborate further, but my goal isn’t to be unkind to the researchers whose work in almost all areas of life is so important to my life and yours.
Meanwhile most of the popular goal setting programs and books aren’t written by academics. They’re written by people most typically in the field of selling.
You would *think* that salespeople writing a goals setting course would excel at being able to address the crucial aspects of goal acquisition. They seemingly do it themselves, how could they not be considered “the expert” for such a program or book?
The answer is the flip side of the academic.
In this case you have someone creating a program based on what has worked for that person.
“How did you do it?!”
Accumulation of History
Writing the process of acquiring your goals into your brain comes right after learning what few tracks you should avoid.
Some people want to go to the moon, themselves, when they have no rocket ship…
The answer to that is that it is not “impossible.” Not much is “impossible.” But you can mess up a life chasing some strange dream that isn’t going to happen. I’m inclined to say, “it just doesn’t work, it can’t work.” But I know that is unsatisfying; so simply consider this:
Le Bron James takes off work from his job as a basketball player…He’s going to show me how to be a pro basketball player. He budgets the entire YEAR. Every day, 14 hours per day. He’s the best. To not only learn from the best but to do precisely what he does will easily make me CLOSE to the best basketball player of the century…won’t it?
Let’s say it goes further than that. Let’s say LeBron gets the ENTIRE Miami basketball team to take off and work with me as well. Now we have a context. We are playing 5 on 5 every single day. All day.
Let’s also put it out there that every single one of the guys is focused on making me the best basketball player in history.
They whip me into shape. We work out. We practice, drill, drill, drill, drill. We get 3,000 hours of work in as no one takes any hours off except to sleep this year.
Surely I must be a Professional Basketball Player in 2014….
But obviously not.
I’m not 27. I don’t have 20 years of dribbling, shooting, reading offenses, reading defenses, the agility to move in a way that is instinctive and as much as I will be one heck of a ball player one year from now, I wouldn’t be able to play professionally. I’d get run over. Oh, I’d be healthy, stronger than ever and I’d be pretty amazing for my complete lack of experience and age.
The fact is I will gain two years of amazing experience in one year which is huge, but these guys all have 20 years of experience. They breathe better when they dribble, they think better when they dribble. Yet 10 professionals can’t get you to be able to be a pro just because you drill, practice and are amazing. HISTORY matters in the equation. How much, what kind. Trying to go pro in any sport after age 30 is almost impossible. (After 25 is almost impossible.) It has happened.
The reality is that Olympians are made at age 8, 9, 10, 11.
Modeling is a lot more than simply replicating what someone is doing.
The good news is that you don’t want to play in the NFL or MLB.
For that, you began at age 8 or you didn’t get to the NFL.
Ah. I can show you how I invest money.
That would be pretty valuable for almost anyone, but that knowledge, while helpful, won’t get you the same results unless you are starting with the same capital. That’s the accumulation of history part of the equation.
So, if you are 40 years old and want to be trying out for the Miami Heat next year, I’m simply going to encourage you to forget it.
If you don’t have a million dollars today and you want to make a million dollars investing next year, it will not happen in 99.9% of all situations. I could show you the exception, but I’d be terrified that you’d actually do it and lose everything in your life.
These, of course, are extreme situations.
Almost ALL Processes Can Be Learned and Mastered
As far as learning how to do processes like building a website, writing a book, starting a small business, growing wealth to a million, anything where your behavioral history isn’t a significant obstacle, in these cases you can indeed create a system to achieve.
And that’s what the gurus do and that is where they stop.
It would work in a vacuum…but they missed a whole bunch of BIG PROBLEMS.
Set a goal.
Work toward it.
Don’t let anything stop you.
Achieve the goal.
If I told you that was all there was to it, you’d be ecstatic. After all, each of those ARE at least somewhat similar to pieces of the puzzle of goal acquisition.
They simply are 4 pieces of a puzzle, though.
Even if you break each of the four points above down into a step-by-step “system”…the goal still will only rarely be realized if it requires anything more than a few days to happen outside of a structured environment.
Goal Acquisition Encompasses Far More than the Goal Setting You and I Were Taught
So what did I do that all these other people who are generally as sharp or sharper than I am missed?
The fact is that goal setting is more than goal setting. Goal setting is something people do on a piece of paper. And that is a good thing. Almost anything that is detailed on a piece of paper has a chance of something good happening.
One word: Context.
I found the context for goal acquisition.
That’s 1/3 of the acquisition result right there.
That word, however, has a LOT of cool and fun stuff loaded into it for Goal Setting and Acquisition.
You’ll be learning not just about that, but how to USE it to CAUSE your goals to happen.
No one has taught about the context of goal acquisition.
Where do you set a goal?
When do you set a goal?
How do you set a goal?
Why do you set a goal?
What is a REAL goal?
How is it that a goal can be set and not realized to the tune of >97% of the time for almost all people?!!?
How do you move toward a goal?
How do you navigate difficulties along the way?
What are ALL the crucial factors that must be part of the HISTORY of setting the goal?
How do you create HISTORY?
Ah, you will discover that shortly…
No one. Ever. Not one guru or academic ever found this essential. 10 years from now everyone will teach this. They’ll teach it in schools, in the workplace. But today I’ve shared only an inkling with the public.
Want to know EXACTLY WHAT YOU ARE GETTING TODAY?
Here is what is in your copy of Acquisition!:
CD 1. Why Goal Setting Hasn’t Worked…Yet
Track 1: The 21st Century, #1 Goal Setting Tool….Doesn’t Work
Track 2: Goal Tool Dynamics that Cause Failure
Track 3: Your Passive Goal Guidance System
Track 4: Your Best Year Ever
Track 5 The Brain – No Program to lose 40 Pounds?
Track 6: Nonconscious Goals vs. Conscious Goals
CD 2. The Elements of Real Goals
Track 1: Never Be Concerned about Survival
Track 2: Ants and Squirrels have Useful PGGS’s
Track 3: Your New Reaction in Crisis
Track 4: Your Fear Advantage
Track 5: New Goal List vs. To Do List
Track 6: Lessons from Losing Every day to a Chess Master
Track 7: Your Elements of a Goal
CD 3. Creating Real Opportunity
Track 1: Your Goal to “Be a Millionaire?” No…
Track 2: Sequencing
Track 3: When Do You Work on Your Life Plan?
Track 4: What Happens When Everything Goes Wrong?
Track 5: Creating Opportunity and Shooting Off Rockets
CD 4: Goals: The Truth Behind Motivation, Reward so You Get What You Want in Life
Track 1: Your First Steps of Goal Acquisition
Track 2: Engagement
Track 3: New Goal Achievers Do This
Track 4: Acquisition requires Availability
Track 5: Storm Chasers – Sequencing in Action
Track 6: Introduction to Vengeance
Track 7: Could You Date a Supermodel?
CD 5: End Point Goals vs. Life Time Goals
Track 1: End Point Goals
Track 2: She’s Out of My League
Track 3: The Wedding Dress Fit!
Track 4: Your Cheat Sheet, Page 2
Track 5: Leveraging Addiction
Track 6: Numerous Types of Brain Fuel
Track 7: Chocolate for Brain Fuel?
CD 6: Anything You Want in Life?
Track 1: V is for Vengeance
Track 2: The Conversation
Track 3: Creating your Creation Space
Track 4: TV Your Best Friend?
Track 5: The New & Better You Creates Feelings of Danger in Others
Track 6: Creating Sequences Reveals Likelihood of Attainment
CD 7: Your Obsession
Track 1: The Goal Vanishes Without _________
Track 2: New Gets Old Fast if it is Not Obsession
Track 3: Cool Obsession
Track 4: Girl A, $250,000, or 25 Pounds
Track 5: Your $5,000,000 Solution
Track 6: Survival Happens
Track 7: Girl A or Girl B
CD 8. Anything Your Brain Wants, It Gets
Track 1: Anything Your Brain Wants, It Gets
Track 2: You Have History
Track 3: One Paycheck Per Year
Track 4: Your People Choice
Track 5: Built to Last
CD 9: Goal Systems…Missing Pieces FOUND!
Track 1: Your Genes Do This For You
Track 2: Is Dr. House in the House?
Track 3: Your Resolutions
Track 4: Dumb Things People Do That Lead to Goal Failure
Track 5: Split Screen Thinking For Goal Acquisition
Track 6: Feelings Aren’t a GPS
CD 10: Goal Setting for Meaning
Track 1: Your Saturn Five
Track 2: Danger of Feeling Unrewarded
Track 3: See, Believe, Begin, Continue, Finish
Track 4: Goal Setting For Meaning
Track 5: Action, Plan, Think, Contingency, Plan, Adjustment
Track 6: What You Enjoy Doing – Matter?
Track 7: Necessary to Change Existing Beliefs?
CD 11: New Goal Setting for Living the Life You Choose
Track 1: New Goal Setting = Life You Choose
Track 2: Preparation Logging
Track 3: Your Modeling Failure for Success
Track 4: Success and Failure in New Goal Setting
Track 5: New Goal Setting: The Strategy
Track 6: Getting What You Really Want
Track 7: Your Confidence = _________
CD 12: Goals Into Action = Manifestation?
Track 1: New Goals Into Action
Track 2: Your Space is Your Space
Track 3: Adjust – But Over Time
Track 4: Earn Appreciation
Track 5: Learn to Notice Red Flags
Track 6: Proof of Overcoming Fears & Challenges
Track 7: Life Can Be Better Than It Is
CD Q: The Master System: Now it…Happens for YOU!
Track 1: Genesis: Goal Setting
Track 2: Precluding Problems in Progression
Track 3: The Process: Choosing Strategy & Outlining the Sequence to Achieve
Track 4: New Goals Now (Almost) Always Happen
Track 5: Your Dream List?!
Track 6: Goals that Bring in Money
IMPORTANT: The program also comes with a 180-page manual on PDF on a separate disc so you’ll see a total of 14 discs when you open your program.
Use the manual.
The manual helps you organize your thinking, utilize crucial strategies of this Comprehensive Goal Attainment System.
I set out to create a program where each CD is worth the price of the entire program.
I developed the program in such a way that even if you have sat down to dinner with me and we’ve talked about some of these tools, you’d still be ravenous in devouring Acquisition! and putting it to work for you. The program, as you can see, is the product of an enormous amount of work. But that wouldn’t matter if it wasn’t amazingly true to its billing.
USE this program UNTIL…you have what you want. There will come a point when it will be internalized and written into your Passive Goal Guidance System.