Kevin Hogan

International Speaker

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Is it possible that beginning to learn the only language more important than both English and Chinese combined might be a good idea?

Every single day the press contacts me to analyze the body language of political figures, criminals, celebrities, etc. Since President Trump took office these requests have increased dramatically.

I talk to about 5% of the people who call or email. There just isn’t time.

Is Everyone an Expert at Reading Body Language?

The question you want to know the answer to is, “Why are they contacting you when we all use body language every day and at an intuitive level, we are all ‘experts’?” Kevin Hogan on Reading and Detecting Body Language

Great question. I think it requires an answer.

1) The fact is that even when people INTENTIONALLY encode their body language (they try to send a “message” on purpose), they fail at an unbelievable rate.

2) When people DECODE, they misread people almost twice as often as they read people correctly.

In other words, our “intuition” and our “best intentions”, whether separate or combined, at best are “right” about 1/3 of the time and wrong, at worst about 95% of the time.

KEY POINT: We don’t read people well and we don’t send messages well, even when doing so with full intention and great care being taken.

This means you will misunderstand the people closest to you….often.

You will try hard to communicate clearly with people, and they won’t understand you.

People will accuse you of saying and feeling and thinking things you never have said, felt, or thought.

You will be sure people said certain things and have a “gut instinct” about people and you will often be 100% wrong…but you don’t stick around to find out.

And the vast majority of all these things happen because as humans, we stink at ENCODING and DECODING body language.

There’s nothing intuitive about it at all…at least nothing that helps us understand body langugae.

Turn the page for clues on deciphering body language.

So How DO You Understand Someone’s Body Language?

What are some strategies I use that I’ve never written about or talked about before?

Imagine that you’ve been accused of a terrible crime like rape or murder.

The authorities have solid evidence you are guilty of this terrible crime…but…you are…indeed innocent.

You have one chance to get on television and make an appeal to the public that you didn’t do it.

What’s going to happen in that three-minute interview on the set?

You are going to perspire. Probably a lot. You will look white because unlike the host of the show, you have no make up on.

You will be nervous, not only about the fear you are experiencing from living the nightmarish hell you are in, but the dimension of being grilled under the lights is never so real as it is on TV. The lights are hot.

Your anxiety level goes through the room because you have a lot riding on your being on TV, or at least you think it’s important.

The evidence is read off by the host.
They look at you with those convicting eyes.
They “know” you “did it” and are just looking for you to trip up.
They read you the evidence and as they do, you get this weird belief that in some ways the evidence makes sense.

You squirm. You shift your feet and body, then realize that this might make you look guilty so you freeze.

Your voice rises in inflection because your vocal cords have tightened under the incredible stress.

Your attempts to appear calm while your heart bounces out of your chest seem impossible to maintain.


Down the street in Rockefeller Plaza there is another person being interviewed by a morning news reporter. This person is accused of committing a different but equally terrible crime. The only difference is that this person IS actually guilty.

Now, so long as they are not a psychopath or sociopath, and most people who commit murder are “normal” people like you and me, who have committed the act under heated circumstances. (Jealous lover, etc)…

This person experiences the same perspiration, whitened skin tones, anxiety, fear, hyper self-awareness, etc.

There is no difference.

There is no difference in the body language of the innocent man vs. the guilty man.


The question is asked about the decedent.

“Did you kill Jane, Mr. Johnson?”

“Absolutely not and we’ll be looking for the killer until we do find him.”

Maybe he points his finger at the reporter. Maybe he doesn’t. Maybe he moves forward. Maybe not.

Between the two people being interviewed at the same time, it is at this point that the body language cues and vocal variations and word choices are different.

People who are being accused of something they didn’t do, defend themselves. Flight/fight kicks in and they experience terror and give the appearance of being rather “crazy.”

Meanwhile, people accused of something they did do, don’t generally defend themselves. They shift the attention elsewhere. They are still terrified but they have practiced the interview.

Turn the page for more clues about “innocent” and “guilty” body language.

How Do You Tell the Difference Between “Innocent” & “Guilty”?

Innocent people don’t practice the interview process. They’re out there telling everyone that they didn’t do it. They’re scared about what friends and family will think. They are more likely to behave wildly….’guiltier’ than the guilty person who will be more calm, more controlled. The innocent person doesn’t think of covering up their feelings, because they are indeed innocent.

Those gestures and movements that go along with this frantic defense are the cues I look for when analyzing people under stress.

Now, don’t think this is perfect. It’s not. When someone is sociopathic or psychopathic, they don’t experience the same kinds of feelings you and I do. About 1/20 of the U.S. population is a sociopath. They could kill you deader than dead and go to work, have lunch with the wife and go to the ball game with very little behavioral change…inside (heart, breathing, pupil dilation) and on the outside with their gestures and nonverbals.

The psychopath is often the easiest read because an innocent sociopath will react incredibly defensively when under attack as well. The guilty sociopath feels little or no remorse or guilt. It’s all another day’s work.

When I see no emotional response to being accused of a major felony, I place a big bet on that person’s guilt.

Now betting on something means you’re pretty sure. You’re not positive. I don’t recall every being “positive.” I run the gamut of thinking I’m 50-90 percent “certain” on certainty on a 1-100 scale.

Being positive simply is personal foolishness. Someone who is amazing at reading body language should be right about 60% of the time. The best are right about 2/3 of the time.

I watch other body language experts on TV and I often wonder how they come to the conclusions that they do. They have this almost “psychic” approach to reading and interpreting nonverbal communication.

I certainly don’t think I’m the best on the planet in decoding body language. Far from it.

It does help to frame the situation from what you know human behavior tells you.

High Stress Adds up to a Body Language Meter

Wouldn’t it be interesting to go back through all the tapes of trials and see how many defendants who testified that they were innocent but ultimately “found guilty,” only to be released 10 years later because of DNA evidence?

Their nonverbal communication would be worth studying. Patterns would emerge that experts could identify within certain ranges of certainty as to that person actually telling the truth.

When I am watching someone in these high stress situations, I’m looking for my mental construct of a normal person falsely accused vs. my construct of a normal person rightfully accused.

When the cues add up one way or the other, especially combined with their emotional output, you typically are at square one and have the first strong clue.

We’ll pick this up next time as we zoom in on the secret language of human behavior….

How Can You Always Tell When Someone is Lying to YOU?

BODY LANGUAGE: Decoding, Interpreting & Mastering Non-Verbal Communication

with body language expert Kevin Hogan

This is a Complete Home Study Course. (A portion of this course is interactive with your computer!)

The Advanced Home Study Course in Analyzing Nonverbal Communication!

When you discover the secrets of body language, you can be the one who:

  • Never gets lied to
  • Knows when they are attracted to you
  • Knows when they are uncomfortable
  • Is in control 100% of the time!

The exact same nonverbal communication that gets people to buy from you are the same ones that get them to buy you. Whether you want to master body language to make the sale or get the girl (or guy) this program reveals all the secret codes hidden for so long! Absolutely no one has all of this information. Period. My proprietary research (which you are going to receive!) brings you to the cutting edge of having people fall in love with you in literally a matter of seconds.

You are going to discover what really gets the sale, the promotion, and what seals or kills the deal.

Between 60% and 75% of all of your communication is nonverbal. Are you attracting or repelling people around you? Are you making every sale you could be? How are people reading you?

In the first four seconds people will make judgments about you:

  • I will or will not buy from this person.
  • I will or will not like this person.
  • I find this person kind, or not.
  • I find this person intelligent or not.

And now for the most amazing part of the course: 6 CDs and Video are INTERACTIVE with our secret website filled with photographs to analyze!

You move through a catalog of photographs and nuance by nuance analyze the small lines, wrinkles, facial expressions, hand and body placement. All these details are explained to you by body language expert, Kevin Hogan.

The first two introductory CDs are geared toward helping you make an incredible impression in those first four seconds. This advanced portion of the home study course is all about the other person! Now you can discover whether they are lying or not. You can find out the cues of annoyance, covering hidden feelings, and whether they like you or not.

You are going to learn to read people in virtually an instant. Kevin will introduce you to what he does when The New York Post, First for Women, Cosmopolitan, Playboy, The Star, Maxim, Success, Selling Power and the rest of the media call!

Over the past two years we’ve collected over 100 pictures of celebrities that he has analyzed for the media. Jennifer Lopez, Ben Affleck, Bill Clinton, Hillary Clinton, Chelsea Clinton, Angelina Jolie, Arnold Schwarzenegger, Maria Shriver, Faith Hill, Tim McGraw, The Sex and the City girls, Drew Barrymore, Kurt Russell, Goldie Hawn, Beyonce Knowles, Liz Hurley, Pamela Anderson, Stephen Spielberg, and dozens more.

As you progress through the course, you will become proficient at reading and analyzing body language! And of course, I’m giving you the keys to my password-protected secret website with over 100 photos of the stars ready to analyze!

This is a complete seminar in reading, decoding and interpreting body language from the source. Nothing is missing and YOU have access!

You will receive my complete analysis of EVERY PHOTOGRAPH on Six (6) Digital Audio CDs. Your Secret Password to the Hidden Website for the Interactive Photo Gallery will come with your package.

More Information on body language or to order

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Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

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Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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