Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

Increase Sales Now

Part 1

This week begins a compete three week series of articles to increase YOUR sales using psychological activators.

Most salespeople and marketers love scripts.

They seriously believe that those words are going to make them money.

Lots of managers insist on employees sticking to scripts. Of course, there is a time and a place for compliance. New kids on the block shouldn’t be telling potential customers that the stock market is going to be their retirement vehicle, then quote ridiculous projections (imaginary futures that aren’t going to happen).

Sales are Personal

The reason people LIKE YOU and DISLIKE YOU is because of WHO YOU ARE.

It’s personal, of course. So are the majority of sales that are won … it was personal.

Psychological activators are much less effective when used by people with Moderated Personality Traits.

Legend Point: The more unique you are, the stronger people will feel about you.

Consider Donald Trump and Bernie Sanders. No one knows how the elections will play out a year ahead of time, but one thing you can be sure of, people who don’t like Donald Trump and Bernie Sanders REALLY don’t like them … a LOT.

But, this is, counter-intuitively, a good thing!

The same emotions and feelings that Trump or Sanders evoke in people are so strongly stated that they resonate with a LARGE percentage of the population.

But Trump and Sanders gain attention because they are not reading a script. They are speaking their mind. No one is wondering if they are “telling the truth.” These are the kinds of people who make excellent salespeople. They are the maverick, the loose cannon. They screw up on compliance. (They aren’t typically politically correct and really don’t care if they are or not.) But they have extreme beliefs, direct communication, and often contradict themselves with what they said yesterday. They are NOT on script and there is a LARGE percentage of the population that craves doing business with people like this.

Why?

Trust.

Perception of Truth

If you can tolerate evolving thinking, you secretly love to buy from one of these folks. They are far and away the best salespeople out there.

Meanwhile, politicians like Clinton, Bush and so forth toed the party line and read the same scripts their predecessors read. And for people who identify with a group over intensity of feeling, perception of truth, those followers will fall right in line with the party’s candidate.

It’s really difficult for “party people” to be successful at selling or marketing, though obviously enough money can buy enough persuasive advertising to generate a victory for almost anyone.

But the “salesperson” doesn’t have that bank full of money.

The salesperson has only their self and really no one else to make the sale, make the money, generate the customers, develop loyal relationships.

And it’s personal.

With rare exception, people don’t buy product. They buy YOU.

Coffee with
Kevin Hogan

persuasion newsletter

Coffee with Kevin Hogan, delivered Monday.

Dr. Hogan’s blog & newsletter are both 

…free forever.

You get the very latest and most important findings in human behavior, relationships, wealth building, outcome acquisition, nonverbal communication, mind control, covert hypnosis, selling, and marketing.

You’ll also get his book Mind Access, as his gift to you.

“Subscribe Now” and confirm it today by email the minute after you subscribe!

Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan

Costco

Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words

Cosmopolitan

Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

What People Say

“Want to influence others? Want to persuade others? Want to sell others? Then Science of Influence is not just an option – it’s a landmark breakthrough of information you can use the minute you read it.”
"As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success, and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor, and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission."

Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

Subscribe to Coffee with Kevin Hogan today!

You can always write us at
drkevinhogan@gmail.com or kevin@kevinhogan.com

Pay attention to your spam/junk/trash folders, shoot maybe the neighbors!

 Coffee Bonuses

And as a bonus for joining, Kevin will give you two hefty eBooks: Mind Access and Overcoming Rejection.

Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

The tips you receive in Coffee with Kevin Hogan will help you in your relationships and in your business. The fun stuff, well is just fun. Subscribe now and see for yourself.

Subscribe to the weekly e-zine, Coffee with Kevin Hogan and you will be first to find out the latest in persuasion, influence, body language, personal development, sales and marketing.

We respect your email privacy

It’s worth being patient for this page to load completely. Apparently the subscription form is ABOVE this text!

Network 3000 Publishing (952) 465-7525 | 952 443 5049