Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

I placed The Procrastination Formula in Coffee with Kevin Hogan so loyal readers would have it but people who simply visited the website would not. Loyalty is always rewarded. There was a lot of appreciation expressed.

Today we look at the one factor that was missing from the formula.

Procrastinate or Not?

Here are a few scenarios where people will almost certainly procrastinate and a few where they won’t. See if you can guess which is which.

Kevin Hogan on Success, and Achievement Factors You’ve asked me to help you build up the courage to ask someone out/to dance, whatever. You and I walk into the club/bar and I sit down, have a glass of wine and tell you to go for it, motioning my hand at the vast array of fish in the sea here for the sole purpose of being asked out. “Go for it, check in with me before you leave.”

Procrastinate or not?

You’ve asked me to help you get a job. I have asked you numerous questions and you have responded as to what your talents, likes, dislikes are. I tell you to that based on the information you’ve given me, “I want you to go apply at X, Y and Z companies for job Q and I want you to go, in that order, reporting back at 5 PM.”

Will you procrastinate or not?

You’ve asked me to help you launch your small coffee table business so you can actually start to build a nest egg. I speak in an upbeat motivational fashion to you and tell you that you have the courage, the power, the strength and that you can do it. I show you how crucial it is for you to have a small little “You INC.” I lay it out that you will literally build wealth if you will just do this one thing. “Now find something that you love and do it.”

Procrastinate or not?

Two years ago at Influence: Boot Camp I revealed an effective formula to actually get people to do what you tell them to do. (Not ask, but tell.)

The basis for that formula has a connection here as you will see.

The New Research Revealed

First study: (All performed by Dr. Sean McCrea at the University of Konstanz in Germany)

Half of the students in a study are asked to write about why someone might want to open a bank account or keep a diary. The other half were asked to write a couple of sentences about how they would open a bank account or keep a diary.

Next, half the students in a new study were asked to provide examples of members of a group, for example, naming types of birds. The other half of the students were instructed to name the type of category to which birds belonged.

Third and final study: All the students in this study were given money and a time limit to examine a copy of “La Parade” by the 19th century artist Georges Seurat. 1/2 were then given information about “pointillism.” (Technique Seurat used to make colors that appeared solid from small dots like pixels). The other 1/2 were given told that the painting was an example of neo-impressionism in which the author had used color to evoke harmony and emotion. Both groups were then asked to rate the importance of color in 13 other works of art.

Psychological Science reported the findings.

The results were striking.

What did the researchers find out?

Almost ALL students given tasks in CONCRETE TERMS completed their assignments in each study.

About HALF of the students asked to think in abstract terms didn’t even RESPOND to the questions/tasks which they were PAID to do.

Legend Point: How you frame a project or task in your mind is going to in large part determine whether you will even BEGIN the task. Concrete terms? You’ll almost certainly do it. Abstract? It’s a coin flip.

And back to the scenarios I presented at the beginning.

A person asked to go find someone and ask them out is daunting. Walking up to a singular one person with the instruction to ask THAT person out is not as freezing.

Telling someone to go apply for a job at X, Y and Z for position Q is much more effective than telling someone the economy is terrible and they better get moving before they fall through the ceiling too.

And the Coffee Table business? Yes, you need it to build wealth, but if I don’t tell you what to do (if I let you be “free” and a thinking human) you probably won’t do it. If I tell you to sell collectibles that you can buy from ABC store and drop ship to customers on Ebay, you’ll almost certainly begin.

If this is the kind of valuable information you need to know, something you’ve wondered about, and been bugged about…wondering why you don’t do things you know you should…or wondering why THEY don’t do what you “tell them,” perhaps you were telling them in the abstract.

Make sense? This is HOW you learn what to do at Boot Camp. And the results?

Whether people say “yes” or “no” (or don’t ever think about it again).

Ah, the instructions for changing a behavior I mentioned earlier in the article?

Identify the person’s negative behavior and give a SPECIFIC instruction as to what to do instead.

Where can you get more of the most innovative and cutting-edge influence and persuasion strategies and tactics?

New! Just Released on CD….

Covert Influence: Hidden Persuaders They
(Your Competition) Don’t Want You to Have

I want to show you one of the most surprising and perhaps one of the most uncomfortable….and powerful phenomenon in Covert Influence. In fact, I want to share with you all the latest research available (well, almost all…!)

Influence Without Resistance. What’s the Key Factor? You’ll have most amazing, truly stunning tactics in predicting what and how your client (spouse, child, customer, read: anyone) will choose. Thus, you are a step ahead of anyone else in implementing the most powerful phenomena in consumer research today. Find out with this program!

Creating Irresistible Impulse. The button is there (for everyone); it just needs to be pushed. What are some of the irresistible impulses marketers are using on you? How can you take advantage of these tactics yourself? It’s all here in this section. Kevin details the marketing phenomenon that pushes the buttons…all the way to irresistible.

Tapping into Human Desires & Emotions. With just ONE change in strategy, a non-profit organization can get 5 times the donations. What can this strategy do for you? You can’t afford NOT to implement this tactic now.

Desires and Emotions… That Influence. You’ve heard some rumors, I’m sure about negative emotions and positive emotions in the influence process. But do you know what actually works, and what to emphasize in the process, and when? Find out once and for all!

Tribes. You’ve heard the term. What does it describe? How does it come into play in the influence process? Most important, how do you utilize the concept of the Tribe in order to make more sales? It’s all here… Kevin explains about subgroups and how to make appeals based on whether a group is “in” or “out”. This is cutting edge research that benefits you.

Covert Influence…to Control Behavior. You’ve seen the signs. Above the candy jar, tacked to the break room wall. Even posted on a fence, or highway. How do signs really influence? What elements should be used in signs to covertly control behavior? Fascinating new research uncovered for you!

Get Your Copy Today

Covert Influence: Hidden Persuaders

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Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

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Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

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