Kevin Hogan

International Speaker

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Persuading & Influencing Others in the New Age

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PreManipulation?! What is that? I needed a word to describe the now  common attribute and state of being: the need to be manipulated. Even 10 years ago, I didn’t really think I’d see this in my lifetime.

“But come on, are people demanding to be manipulated!?!?”

Quick online hint and then we’ll talk about you and your friends:

Almost everyone on Facebook, Tik Tok, Instagram is fully aware that they will be led to thousands of advertising offers and opportunities. Fail to click? No problem Tik Tok knows where to take you next, inch by inch, step by step and you insist on staying in front of your phone or laptop for more time than you would guess.

Your map of your BEHAVIORs, move you to precisely where the platform wants you to be.

You know you will like the first person’s post you see (statistically speaking) and that they will like you, when they see you first in their stream, next week. Facebook already knows the likelihood to the percentile of what percentage of likes you afford this person or picture type. Then you scroll and look for another post to like.

Think about that subtle behavioral nuance. Once you’ve done one, many follow.

Although incredibly superficial, it is one of the few remaining effective examples of reciprocity that actually is predictable.

Ultimately you’ll see advertising in your stream, both on and off of the platform of your choice that are geared with some precision by algorithms that are designed to captivate you with not only your friends but promotional material from the trillion dollars worth of ads.

Now the shift has rapidly spread into the real world where humans influence and persuade every day. This book shows you the emergence of PsychoTech, and the new world of precisely how to persuade others to your way of thinking.

Your personality changed during the pandemic. Most people’s did, and not by a little. Conscientious people (the core of conservative strength) and openness to new experiences (the core of liberal thinking) have both measurably modified.

The end of result of actual personality regression to “average” did not change behaviors which became more extreme and continue to do so into 2023.

For 25 years I’ve told almost every audience that people have no idea why they do what they do. It’s automatic. But that has shifted since 2020. Now people don’t behave automatically, they behave as led and that is not just online…

In today’s world there are now persuasion technologies that were mostly unimportant just 10 years ago. Today resentment, the need for reassurance (to name 2) are two key drivers of almost everyone’s behavior.


Emotion now rules the day and night. Emotion as it is felt, in the self.
Empathy has dropped to all time lows and all of this has opened up the need for external validation.

The circle is complete at PreManipulation. Now to persuade, to influence others is a formula of bringing some key factors from the past and matching them with new elements in the present.

The world of PreManipulation has been foreseen by a few creative minds over the years. Now you must move forward where beliefs and emotion rule over strengths of personality. The many are now becoming part of the two…conservative and liberal in all the largest countries on the planet.

Understanding influence and learning to persuade in the new age is of tantamount importance to your survival and bringing others out of the hypnotic state they are in, and causing them to be able to live without blocking someone online and in real life.

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Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

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Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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