Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

Perception Changing Quiz: The Power of Altering What They See

Changing your perceptions or the perceptions of others is one of the most important life skills a person can have. Take the perception vs. reality quiz then see how to shift perceptions in humans.

perception vs. reality quiz

Perception vs. Reality is fascinating and quite often disturbing.

In the last five years, I’ve logged a lot of miles. I think Iceland Air, The Atlantic Ocean, and I are having a relationship. Eh we might have broken up on March 11, when I returned from South America, locked out of there, locked into the U.S.

Most of the cities you’re going to see below in our Perception vs. Reality Quick Quiz are places I’ve visited, lived in, or places I will see next month or want to go check out in the next year.

There are four simple questions here for you to measure your perceptive acuity. The answers are all on this page and  are current as of 2019 data. I’d find it fascinating to hear your results and how you felt when you read the answers.

(1) As far as crime is concerned, which pair are the two least safe cities, which two are average and which two are the safest?

(Hint: There is a dramatic difference between each of the three pair of cities compared to the other two pairs.)

Brasov, Romania

Prague, Czech Republic

Sofia, Bulgaria

Rio de Janeiro, Brazil

Baltimore, Maryland

New York, NY

(2) Pair up the cities where the cost of living is almost identical.

Oslo, Norway

New York, NY

Haifa, Israel

Chicago, Illinois

Warsaw, Poland

Shenzhen, China

c) Pair up the cities where pollution is really bad,
average and then where the air is clean.

Brasov, Romania

Las Vegas, Nevada

Detroit, Michigan

Ljubaljani, Esotnia

Krakow, Poland

Naples, Italy

d) Pair up the cities where the Quality of Health
Care is Very Good, Average, and then Poor

Ft. Lauderdale, Florida

Caracas, Venezuela

Cuenca, Ecuador

Rio de Janeiro, Brazil

Istanbul, Turkey

Valencia, Spain

Our perceptions of certain cities safety, their standard of living, and their potential for life satisfaction are incredibly biased by where one  currently lives and who you spend your time with. Only when you go to to that new place do you actually find out what it is really like. Today, you found out that some cities are a lot safer than you would ever imagine. Other cities, because you are familiar with the name, are actually some of the most dangerous places on the planet… even if they are in your backyard.

Perception from Environment

Human perceptions are found in memes. A meme is a packet of information that jumps from one human mind to another human mind, therefore the people in your environment probably answered the same way that you did in the quiz above. Meanwhile, people in Europe would have answered very differently.

Humans perceive something and then act. Essentially, stimulus/response. And of course, the response is primed by other influences.

Here are the names of four cities.

Canton, Ohio
Champaign, Illinois
Chicago, Illinois
Cleveland, Ohio

If you had to pick one, which of the four cities would you consider living in? Say that city’s name out loud or write it down.

If you had to pick one, which of the four cities would you not consider living in? Say that city’s name out loud or write it down.

The vast majority of people say they would consider Chicago, but not Cleveland, even if they have not been to either city because of perceptions they have of the cities.



Look again….

Seeing the Big Picture

I showed half of the people in the room at Influence: Boot Camp a piece of paper with the word “Detroit.”

I showed the other half of the people in the room, the word, “Michigan.” (Detroit of course, is one city in the huge State of Michigan.)

I then said, “Write down how many murders happened last year, in the city or state you just saw.”

Should be that Detroit has 1/10 the murders of the entire state as Detroit has a population of one million and the state has a population of 10 million. In real life, Detroit had 385 murders and the total in Michigan was about 700.

Our project showed that the median number of murders predicted in Detroit was 437. In Michigan only 430.

The results are similar to most studies with other groups using this city and state.

So what’s up with this?

The population of Michigan is ten TIMES the population of Detroit, but people think that more murders happen in Detroit than in the entire State of Michigan. (Remember: Detroit is one city IN Michigan.)

It makes no sense.

Of course.

Because humans aren’t “make sense” creatures.

Humans as Perception Creatures

We are perception creatures.

(OK, I won’t use the word “creature” again…)

The Perception of Reality Quiz ANSWERS:

Safe Cities?  Brasov, Romania and Prague, Czech Republic

Average Cities for Crime? New York, NY and Sofia, Bulgaria

Highest Crime pair?  Baltimore, Maryland and Rio de Janeiro, Brazil

Pollution City Pairs

Clean: Brasov Romania and Ljuablanji, Estonia

Average: Las Vegas, Nv. and Detroit, Michigan

Pretty Darn Bad: Krakow, Poland and Naples, Italy

Health Care Quality

Very Good: Valencia, Spain and Cuenca, Ecuador

Average:  Istanbul, Turkey and Ft. Lauderdale, Florida

Below Average: Caracas, Venezuala and Rio de Janeiro, Brazil

Cost of Living Pairs

Inexpensive: Shenzhen, China and Warsaw, Poland

Average: Haifa, Israel and Chicago, Illinois

Very Expensive:  Oslo, Norway and New York City

Give this quiz to your friends. You’ll discover they have a good read on some things and a terrible read on other perceptions.

And sometimes you will find they get upset when they find out the answers? Why? Because perception is what they see, experience, live, breathe. People almost always feel where they live, exactly where they live, is a little safer than average, a little cleaner than average and a little better place to live than average.

Now let’s spin this all on it’s side and look at it a different way.

Many people think Detroit = violent crime in those minds. It doesn’t have to be real, it’s just what we perceive to be true. Could be an accurate perception, but it could be inaccurate. It’s what people perceive.

Similarly, most people think Michigan = nice place in our minds. Doesn’t have to be real. It’s just what people perceive to be the case. Could be accurate. Might be inaccurate. It’s what people perceive.

This is the Power of Perception.

How does perception affect our view of the world?

How Perception Affects Our View of the World

People’s perceptions skew their view of everything in the world. Their perceptions (which are generally inaccurate) cause the world to be different from what the world is really like. That changes how people decide to go about things… it changes whether they will react to your message in a good way or a bad way. This changes whether people will like you or not.

If you have the perception that there are more murders in Detroit than all of Michigan, how likely are you to move to Detroit? To buy a house there?


Perception changes the possibilities for persuasion. So, quite often to change the potential results for persuasion we have to change people’s perceptions.

So people have developed all of these beliefs and attitudes…perceptions…about pretty much everything. They have skewed perceptions about Democrats and Republicans. They have opinions about Christians, Jews, Muslims and Buddhists. They have strong attitudes about Americans, Europeans, Arabs and Aussies.

How Do You Change Perception?

Well of course, that’s in large part what The Science of Influence Library is all about, but let’s look at one very powerful strategy.

PRIOR to delivering a persuasive message, you want to elicit subsets of agreement that combine to form perceptions about bigger things.

Science of Influence Persuasion

Example from an election 12 years ago:  You wanted someone to vote Democrat (for Senator Clinton, say, in the 2008 Presidential election) and the person you were talking to is a Republican (or Libertarian, like me).

You had a challenge on your hands…

Most Blue people don’t vote Red and most Red don’t vote Blue. So you had your work cut out for you. But there was a way…

What are Republican values? (In the good ole’ days it was low taxes, strong military, smaller government, pay off national debt.)

You ask, “Before I ask you how you are going to vote, would you consider a candidate that was in favor of a strong military for the defense of the United States?” (That’s tough to say no to.) If the person says yes, you put a check mark on a piece of paper.

You ask, “Are you in favor of reducing taxes for everyone, cutting spending across the board, and ultimately eliminating the deficit?”

You ask, “Are you open minded enough to consider voting for someone outside of the Republican Party if they shared these views with you, promised to stick to these views and you still could be comfortable voting “the ticket” for the other candidates?”

Now, in the hypothetical question, we’ve eliminated the question, “Would you vote for Senator Clinton in 2008?”

Why and how does this work?

We’ve taken values that she needed to adopt when running for President or she wasn’t going to get elected. And then you did not threaten the person’s sense of identity by asking them to switch parties. That’s like asking a Muslim to become a Christian or vice versa. It’s rather insulting….and people don’t like to be insulted.

And by the way, notice it’s “Senator Clinton”. Why? Here are three pictures:

  • Hillary Clinton (not good)
  • Senator Clinton (good picture)
  • Mrs. Clinton (not good)

It’s all in the perception.

And you didn’t insult the person. But back to 2008 for a minute…

Now you say, “I know this sounds a bit wild, but Senator Clinton has taken a strong stand on these issues because of XYZ reasons. It’s hard to say how many Democrats will support this move toward the center, but she needs your vote to accomplish your goals.”

You have to tell the person that you know this sounds ludicrous. But there it is in black and white. People’s resistance will come down if YOU state the obvious so they don’t have to.

Make sense?

Work the subsets before tackling the entire issue. Build an unconscious mind case for your proposal and then ask the more difficult question.

Then you have taken the first step in learning the power of changing perception.

How will this play out in 2020?

Will politicians learn from the mistakes of the past?

Well, they never have but we’ll see….

Science of Influence Master’s Home Study Program

by Kevin Hogan, Psy.D.
The ability to influence is the single most important element in communication in business, in running a professional practice, in maintaining intimate relationships and obviously, in selling. Every useful communication involves the power of persuasion.

You want people to believe what you say. You want them to understand what you say. You want your message to be accepted and acted upon. Period. Without effective persuasion and influence none of this is possible.

The Science of Influence is the master’s home study course. What makes the Science of Influence different from every other program about persuasion is that this material is fresh, potent, tested, and has nearly all of what you will discover is new! There is no rehash of past salespeople or scholars. This is the culmination of years of selling synthesized with the last five years of academic research into compliance gaining, persuasion and influence. No one has a program like this designed for you. I guarantee it.

In Volumes 1-12 you are going to learn incredible new tactics for defusing resistance and overcoming the knee jerk response of people that say “no.” Unlock the mystery of the “freedom of choice” and how critical the number of choices a client/customer has are going to impact her decision to buy from you now!

You already know that you can frame a message that will virtually guarantee success or you can state your message the wrong way and hear a “knee jerk no.” Now, I’m going to show you HOW!! Creating persuasive frames in business, your profession or your personal life is a skill that will literally bring you your hearts desires! I want to show you specifically how to create frames for your messages so you can customize your product/idea or service to your clients in such a way that they will be instantly ready to say “yes!” to you.

Anticipated Regret is dealt with in the Omega Strategies section of the program. Look for specific strategies and techniques to conquer this oft-encountered situation.

Discover how skeptical and non-skeptical people perceive and respond to persuasive messages in a VERY different fashion. (Hint: If you don’t know this information you will automatically lose almost 1/4 of all of your encounters.)

Determine whether you should suggest your client’s future to her or whether you should have them offer you details on what they think it holds once they say “yes” or “no.”

You’re also going to learn:

  • Specific techniques to get beyond “no” in the most difficult situations.
  • How to design frames that influence and recognize those that do not.
  • How to dramatically increase your chances of “yes” in every single meeting.
  • Hypnotically enter another person’s mind and reshuffle their deck!
  • Learn the exact presentation order for your product, solution or idea when proposing it.

Start to reap the rewards of becoming a master of influence while you study in the privacy of your home!

More information about The Science of Influence (Part 1) or to order

Also available:
Science of Influence: The Tactics and Techniques of Persuasion.

Coffee with
Kevin Hogan

persuasion newsletter

Coffee with Kevin Hogan, delivered Monday. is 20 yrs. old! Dr. Hogan’s blog & newsletter are both free forever.

You get the very latest and most important findings in human behavior, relationships, wealth building, outcome acquisition, nonverbal communication, mind control, covert hypnosis, selling, and marketing.

You’ll also get his book Mind Access, as his gift to you.

“Subscribe Now” and confirm it today by email the minute after you subscribe!

Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

What People Say

“Want to influence others? Want to persuade others? Want to sell others? Then Science of Influence is not just an option – it’s a landmark breakthrough of information you can use the minute you read it.”
"As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success, and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor, and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission."

Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

Subscribe to Coffee with Kevin Hogan today!

You can always write us at or

Pay attention to your spam/junk/trash folders, shoot maybe the neighbors!

 Coffee Bonuses

And as a bonus for joining, Kevin will give you two hefty eBooks: Mind Access and Overcoming Rejection.

Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

The tips you receive in Coffee with Kevin Hogan will help you in your relationships and in your business. The fun stuff, well is just fun. Subscribe now and see for yourself.

Subscribe to the weekly e-zine, Coffee with Kevin Hogan and you will be first to find out the latest in persuasion, influence, body language, personal development, sales and marketing.

We respect your email privacy

It’s worth being patient for this page to load completely. Apparently the subscription form is ABOVE this text!

Network 3000 Publishing (952) 465-7525 | 952 443 5049