Kevin Hogan

International Speaker

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Persuasive Dinner, Step by Step

HOW to be Persuasive in Real Life -The Persuasive Dinner Step by Step

Today I take you on a step by step path of what to do on a super important date or meeting that will bring you to the conclusion you desire.

You might find out more about persuasion today than you have in your entire life. Let’s see if this turns out to be true or hyperbole.

His name is John, today. The biggest reason others don’t completely trust John on their first meeting or on any meeting… about what is right or wrong; what is best or not; wise or foolish is largely because of:

1) John’s perception of himself
2) John’s perception of others’ evaluations of himself
3) Others’ evaluation of John

Those three facts alone are enough reason for John to ALWAYS hear “no.”

The perceptions will not change today but John has a big date tonight. So does his friend, and that is YOU my reader.

You and John have one thing in common tonight. You both really want to hear “yes” on a similar big date.


John’s a sharp guy. A few years ago he had just started reading Coffee with Kevin Hogan and just found out that people perceive wine to taste better if the name on the label of the bottle has a cool name.

North Dakota Wine Persuasion He read a little further and found out that where the winery was located is actually a trigger for a girl to want to continue dating him or not. (California, France, Italy, Australia, Washington were all good but North Dakota didn’t work in the girl’s mind. A North Dakota wine label triggered the “not with you again” reaction.

Not only did the girl drinking the North Dakota Wine eat less food than one drinking a California wine, she didn’t want to come back to the restaurant with the guy that brought her here!


And then he found the most complex piece of information yet… Even world class experts can’t reliably predict the difference between expensive wine and every day wine.

John realized he had a problem that he didn’t have before he started reading Coffee with Kevin Hogan.

He had just learned that people make choices and big decisions like whether she might go out with him again or not, based on something as goofy as the wine that was chosen at dinner! His future literally could hinge on what wine a restaurant has in stock.

[SIDEBAR for You]

Back to John in a second. About 1/4 of the people I hang out with don’t drink any alcohol at all. Nothing. Zip. I’ll show you what to do in these contexts today.

I’ve gone through many years where I drank absolutely nothing other than water and Diet Coke.

In those periods where I drank no wine, I would always feel uncomfortable when others did. I knew they were going to experience something different from me at dinner that night. And I knew that they knew that we were going to be in slightly different worlds.

This is not an advantage in business or in your social life.

Let’s see what happens next…

You are on a First Date (Relationship or Business, doesn’t matter)

(Scenario 1)

Tonight John will be with someone who will abstain when they go out for dinner. John wants to make a “good impression.”

What that really means is John wants her to like him.

In some countries this is your ONLY choice because alcohol consumption laws in some countries demand that if you’re going to drive you will not drink. And who can blame them. You really want someone who’s been drinking driving through Italy? Not a great combination.

So in these two person situations, both people feel uncomfortable about themselves and the other person.

It SHOULD be 100% unimportant and irrelevant. What someone drinks should not influence your conversation, your thoughts, your future.

But what you drink DOES influence your ability to gain agreement, your level of connection and so on.

If she abstains…you will as well. And you will have precisely what she has to drink.

Every other option works against the relationship catching fire.

(Scenario 2)

Let’s bring this to part of the reason WHY this happens. No you are out with the girl. Could be biz or personal. Could be really important personal!

You are with a very nice girl and you like her. You are prepared to order a bottle of Cabernet or a mellow Merlot. You also read Coffee with Kevin Hogan and know not to buy a stupid sounding wine from a state or country not known for having good wineries.

Before you have a chance to make a suggestion, she says, “I’ll have a White Zinfandel.” That’s a light colored wine which I personally don’t care for…at all but it’s not about me…

And besides, I’m not having dinner with the girl, you are.

Could what you choose to do, RIGHT NOW, make a difference in the potential for a relationship?

Of course.

What you do next could easily tilt the odds significantly one way or the other.

There is always a best answer.

What do you do?

Perhaps you think…

a) “I’ll have a glass of water.”
b) “I’ll have a glass of iced tea.”
c) “I’ll have a glass of White Zinfandel.”
d) “I’ll have a glass of Cabernet because it’s what I like.”
e) “I’ll have a glass of something else to drink.” (none of the above)

And the answer is?

The answer is going to surprise you.

The answer is none of those is the optimal choice.

The correct answer is that you will ask the waiter if the White Zinfandel can be ordered by the bottle.

What happens next is a bonding & BINDING experience.


There is a DRAMATIC DIFFERENCE between “liking & rapport” (Value 3/10) vs. a bonding and BINDING experience. (Value 8/10)

The right choice means you now have a scripted play to watch. Observer.

The server will go through the ceremonial bottle opening and serve your wine. You will be offered a few drops of wine in your class to smell/taste. You don’t swirl the wine at this point. The waiter pours your friend her glass of wine and then returns to you to fill your glass. At this point he will put the bottle on the table or on ice near the table.

In either case, you are drinking from the same bottle.

The metaphor should be clear. You are now both…one.

group identity wine Everything influences…

[SIDEBAR same concept, different context]

This is the Este in Sofia, Bulgaria. They serve ambassadors from other countries, celebrities, politicians, etc.

The menu was pre-prepared for us upon arrival. There are zero choices. You eat what you are served, except what you drink.

This is the first time I ever experienced this phenomenon. In this case you drink from the same bottle, break bread together and enjoy the music. (See musicians in the background)

If she likes the music, obviously you win. Never take someone to a restaurant where YOU like the music. It’s about THEM.

Returning to the question about options, your second best option WAS (c) “Good idea. I’ll have the same.”

You gain a lot less, but lose nothing here. (Value 4/10) With all of the other choices you lose relationship points.

What type of influence is this?

This is all about


You both belong to a small group of two and that’s as good as it gets…if it goes well.

If you now order the same menu selections of course things will go awry. Don’t do that! If you do it reveals that you don’t have a mind of your own, and that is never good. For the wine, your counterpart made the first decision and you simply agreed.

She influenced you.

And being both influential and someone who can be influenced is a very good thing indeed! group identity wine

[SIDEBAR for You]

Important: This concept of drinking from the same bottle as a binding and bonding experience is something I consistently do with my Inner Circle and other groups I entertain. GROUP IDENTITY is far more powerful and long term in nature.

We all drink from the same bottle…always. (excepting abstainers of course) Is this lower level of identity connection true for other things than wine?

Or is this an unusual context thus an opportunity to two people coming together?

What else can you THINK and DO NEXT at dinner that will matter?

You drink from the same pitcher of water when you go to a restaurant and sit with your personal/business date. Same concept, same result, yes?


That same pitcher of water will fill every glass of water in the restaurant.

There is no ceremony for tasting the water.

The water pitcher will not rest on your table.

There is no metaphor for connectedness as almost everyone asks for water and if you don’t ask, you’re often it will be brought for you, whether you ask or not.

However there are a couple of nuances in the world of water that might be useful.

Water is often sold by the bottle (approx size of a wine bottle).

This water is treated with less respect by the waiter than wine but more than water from a pitcher.

kevin hogan identity bottle water And this water, often in a green bottle will set on your table. To be sure it is not the same. A choice wasn’t made from dozens or hundreds of choices to get THIS bottle of water. (Value of glass bottled water on table: 4/10)

[Key Point: Notice in the image in Switzerland here, the GREEN BOTTLE is the only green item on any table.]

Nevertheless there is a modest binding effect with this experience.

You gain a few points and lose none.

Before we leave water, let’s mention that most pitcher served water is served with ice in it.

If your counterpart asks for water without ice, this is a golden opportunity for you to say, “Oh…that’s a good idea. Can I have the same?”

Let’s stay at the restaurant for a moment.

If your guest orders sword fish do you want to order an egg salad sandwich?

If she orders steak is it reasonable for you to order a small sized salad?

Is it ridiculous to think that such choices deserve any attention from the point of view of IDENTIFICATION and BONDING?

And of course the answer is that EVERYTHING INFLUENCES.

The answer from the perspective of improving the chances of a strong bonding experience is that she will order first and if she chooses salad from the entre section then you are welcome to do the same.

If words like gluten free or “organic” enter the discussion between your guest and the waiter, you have a clue about another aspect of her identity. At this point you aren’t obligated to order a salad but you now have choices.

Imagine you just don’t want to order that salad but you’d still like to have the level of connection that the wine bottle scenario brings.

“Can I ask you a question?”

Ask permission to ask a question. Develop this habit. It is remarkably respectful and lowers resistance as well.

“Of course.”

“In my line of work I don’t hear a lot about organic or natural food choices. You asked if the salad was organic. I might have guessed that all salads were organic. Can you teach me what is and what isn’t ‘natural?'”

This is a clunky questions but what is about to begin is beauty and POTENTIALLY BINDING. Your counterpart will be able to talk for an hour about “organic” and “natural.”

So long as you don’t denigrate her feelings, opinions, beliefs, and you ask questions that show you want to have a deeper understanding, you allow her to become an evangelist.

The only thing that is stronger than 1/1 identification is bringing someone IMPORTANT, INTO the experience of Emerging Identification.

[Sidebar different context, same concept]

A wedding in front of ZERO people obviously generates ZERO (real world) social community value.

A wedding in front of 100 family and friends means that you have an instant support system and applause from 100 family and friends who will tell the world of their experience today.

(Secret: Notice that there is both red wine and white wine here. There were four people at the table, one took the photo. Two split red and two split white.)

Once she convinces you that there is a big difference, you have allowed her to show her competence. You’ve also allowed her to share heart felt opinions and ideas. And unlike most of her friends, you LISTEN without needing to TALK as soon as she pauses for a breath.

This is a profound experience, especially if this truly shows you what it is like to learn about something that someone feels strongly about.

You aren’t looking for a debate, but to be educated. Almost everyone loves to be a teacher. And when she is speaking there is almost resistance as soon as she makes her first point which is usually battered by non-believers. But you don’t batter her! YOU drink in knowledge. You become more knowledgeable and have become FASCINATED in something that means a great deal to her.

These are the kind of influence techniques that make us better people in addition to being persuasive. Actions most often precede beliefs and thoughts.

If you bring someone into your new relationship you gain potential longevity.

Back to dinner.

You eat the dinner that’s heavy on the organic. You find that it’s essentially the same as any other salad or dinner with one exception.

For as long as human kind has been on this planet, sharing a meal has been a binding experience.

When I was a kid in the SDA Church we used to talk about “breaking bread together.”identity food last supper

2000 years earlier the story goes that Jesus ate his last meal with his closet friends and followers, telling them what to expect over the next 24 hours. The setting couldn’t have been more contrary to being betrayed by his close friend Peter. These people were all friends. It was a close knit group of guys and for them all to hear the bad news and the forecast that Peter would betray their teacher, their leader must have been surreal.

That Jesus chose a shared meal to share the news of the coming horror, gives you the stark contrast of how much of a break was going to happen. A meal has historically been the most intimate thing a group of most men would experience together.

The point…

The Last Supper was arguably the most important meal in the history of the world.

The setting was carefully chosen by the leader as were the words he would share.

“Breaking bread” continues to be a binding experience.

I’ve had dinner with a lot of people…people of all classes, status, power.

In almost all cases when I was with one other person, the dinner brought me and another person closer together.

Is there more than a Bible story to support the significance of a meal for bringing two people together?

When people eat food, particularly food that is tasty to the individual all kinds of stuff happens inside the body and the brain.

Reward centers of the brain dump their chemicals into the brain BEFORE the first taste is experienced.

Then carbohydrates will shortly be converted into brain juice called serotonin causing the person to feel less sad, less angry, less pain.

All of these good feelings in the brain and body are then contextually woven with the environment and the person and people you are looking in.

If the people are a net positive and the environment is pleasant, the overall experience is enhanced.

Additionally, the food served at the restaurant tastes better to almost all individuals than the EXACT same food prepared in precisely the same fashion at home.

So it’s not just the anticipation that gives us that addictive feel. It’s not just the carbs that ultimately reduce negative feelings…the meal is an INFLUENTIAL EXPERIENCE all by itself.

Rule: Be certain the other person gets precisely what they enjoy. Experimentation can wait for another day.

[SIDEBAR different context, same concept] Remember that a meeting for two could be a meeting of 3 or 4 people and often is just that.

These are those you hope to evangelize and bring in your corner.

It’s all the same ACTIONS but you have a lot more to navigate when you bring in others into a meeting or a date. Meeting “the parents” in this case meant doing almost the impossible…causing the skeptical to become supportive.

Your job is to great the optimal opportunity for connection at a deep level with the two or a group.

The power of the context of this dinner is bigger yet.

Someone that is NOT one of the two of you is bringing you dinner. Your positive treatment of the others is just as important if not more so, than the treatment of the person you need to hear “yes” from. The reason is that it is EASY to get the “say no” response from someone who has no investment in YOU. But these people have a HUGE investment in your counterpart.

Meeting best friends or the boss, or the parents are the people that your counterparts decisions are based upon. A mistake here is all but deadly.

Your attention and FASCINATION with the other person’s stories commands feelings of appreciation and respect.

You can screw up dinner. You can take someone to a location they will not like. You can put them in a context that will be disturbing to them.

Far more often than not dinner is the most predictably positive and influential experience you can have with someone the first time you meet with them.

And if you screw up your first dinner, you probably won’t get a second chance…it will likely be your last supper together.

You see how persuasion and influence come in different sized boxes.

And you see that EVERYTHING influences.

Like what?

Do you know where the bathroom is for your counterpart when they get up and start looking?

How important is this one little detail in the context of influence?

The bathroom.

Let’s say, “she” is about to look for the restroom.

You gently point to it. You quietly say, “over there behind the wall there.”

As she gets up, you do as well, of course.

The bathroom is an important moment in an evening. First, you arrived 10 minutes early and used the restroom. If it was a mess you made a firm suggestion to the manager that she check the restrooms. They will. (You add to the experience of your evening by NOT having a negative you can’t control get in the way of your sales presentation/date/interview.)

Next up you pull out your cell phone and prepare to take a selfie. You don’t. You simply want to see how you look. You’ve been at the restaurant for an hour and having food on your shirt, face, in your teeth… can all rip away all the momentum that has been gained in the evening.

You put your phone away and turn it off. It looks terrible if you are on the phone when your counterpart returns. Your attention has been taken from the evening and placed elsewhere. Spare the temptation.

You look on the table. If there is a mess anywhere you improve the situation. Improving the situation….is a step better than doing nothing.

If there is a mess on the table you can’t easily clean, immediately get a server’s attention and ask for assistance prior to the return of your friend. While getting help, ask your server if they have any organic or natural deserts. If not, you can talk for a while over coffee or tea. If there are such options, you can proceed as follows.

support of friends influence, ivan ivanov [SIDEBAR different context, same concept]

Ivan lives a world away. This is the next person I was hoping to connect with. When two people or more bind, they tend to behave very similarly. And remember, everything influences…everything.

When it comes to getting a job, closing the deal, getting yes for your next date, the scales will come in at ‘yes’ or ‘no.’

If ‘yes’ is desirable then make sure you add points everywhere you can find them.

Desert is an interesting part of the meal. You had an organic meal as I recall. So you have a question to ask your partner.

“Are there organic or natural desserts?”

You have not asked for dessert or …anything, but to be educated. And you know the restaurant has them.

“Let’s look at a menu and see if they have anything like that…”

And now you have another choice once you find there is a dessert you both can eat.

Will you have one plate and two spoons?

…or two plates?
here you close your deal…

If all has gone well tonight you will know from your counterpart.

It would be inappropriate (in most situations) to share a dessert if this were a business meeting.

But…if this is personal and you think you have the scales tipping in your direction, and ONLY if you have the scales tipping in your direction you will look at your dessert menu.

Don’t even THINK about what is on the menu.

About 30 seconds of mindlessly scanning the menu, you suggest, “OK what is the answer here? I can easily do dessert if you’d like to.”

Now you find out if you have a closed deal or not. If not, the meeting is over. If so, there is dessert. It’s really that simple.

In the personal setting unless you’re getting fruit, you can agree on her choice, whatever it is.

When the waiter returns, you say, “we’ll have the organic chocolate cake…” or whatever you were taught is acceptable.

“We’ll” is very ambiguous. Your server will now ask, “Will that be one plate with two spoons?”

“Of course.” You hand your menu to to the server.

Your knowledge of healthy food is now behind you for the night and your ability to say something as simple as “of course,” shows you are in charge of this moment. And it is now obvious that you are a reasonable, intelligent person who compromises and is also strong.

[SIDEBAR same concept, different context]

Everything influences…

When preparing for people in your home, THINK in terms of context and BINDING EXPERIENCES.

Now let’s return to the restaurant where YOU were with the girl.

The dessert arrives and of course you defer to your partner to take the first bite. Whatever she tastes, you take something ELSE.

Tiny bits of food…slowly…during conversation about whatever is the subject for the moment.

Sip tea slowly, enjoying each moment.

The night is far from over but you have won a second meeting…

Well done…

Everything influences…

Register now for this E-Course … begins May 31, 2017

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“Wealth is definitely about money, but it is also much more than just money. It’s about living your life on your own terms while your wealth grows!”

Being wealthy comes down to a decision and a choice.

Having what you deserve in life is your selection when you arrive at the vending machine.

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It’s fun, it’s exciting, it’s intense, and whether you are a millionaire today or you will be starting from scratch, this experience will show you the way, simplify your life, give you more joy and give you the pleasure of watching your new pile of gold grow each day.

There’s all kinds of neat little blueprints to building wealth out there.

I’ve seen most of them. I suppose in a perfect world some could work.

But when I sat down and looked at the bestselling plans to see what was missing and why so many people were disappointed, it was obvious that what was needed was a REAL system.

System implies algorithm. Algorithm implies step by step predictability and completion.

Some programs I checked out were grounded in silliness. “If you get a 12% return on your money per year then you….”

Here’s the thing…THAT is NOT going to happen. I’ve met perhaps a handful of people who know the truth about investing.


The stock market, after taxes, dividends, inflation and transaction costs has returned 4% per year since 1984. Since 1962? 2%.

The stock market is very cyclical and predictably so.

It’s highly unlikely the markets will return the same 4% over the next decade.

What’s the truth about that 12% number?

No one can promise it or guarantee it. No one.

Wealth accumulation is not about investing in stocks or bonds.

You’ll learn the truth about if and when in this course…but now is not the time for either.

Honest to goodness, most of what is out there might be well intended but the teaching is so airy fairy that no one could actually do anything with what they learn. There were a few exceptions. There were some “methods” that simply wouldn’t and couldn’t work. They were disturbing approaches to securing a sound future. I wasn’t sure which I liked less.

When you were born, there was no Life Instruction Manual. There was also no Wealth Manual and to date there never has been…until now.

Aside from being immensely valuable, you’re about to experience the most valuable system you’ll ever use. It’s fun which means you’ll use it every single day!

You’ve heard of going from 0 to 60 in 8 seconds in reference to a car, right?

Kevin Hogan Wealth Building

Have you ever heard of going from starting with $1,000,000 in debt only to become a millionaire?

Someone wrote that about me and while it’s technically correct…there’s more to the story than numbers.

You probably know a bit of my story. Here is the thumbnail in three paragraphs:

I was raised in Chicago by a darn good Mom. Our family moved between poor, can’t get any poorer and lower class depending on whether Mom was married or not at the time…whether someone had just died or was dying in a hospital or yes when there were not one but TWO hospital beds in our tiny home.

Life was often nothing short of emotionally brutal. Our neighborhood was not violent although one guy did burn down the entire high school that was attended by 1600 people. (OK, that was a little distressing.)

Everyone that grew up in that child packed neighborhood had choices in life. They could choose to live a lower income bracket life when they got older. They could choose to live a middle class life when they got older. They could choose to live with an upper class income bracket when they got older.

It was and still is a choice.

I have no idea what your life experience was as a kid. I hope it was fantastic! Our experience was unusual. We were not only poor but we had the largest unforeseen debt load of anyone you’ve ever known. It was absolutely not anyone’s fault or “choice.” We didn’t have any money to spend. There were no credit cards. My first step dad spent the better part of 5 years in and out of the hospital accumulating debt that exceeded one million dollars. How does hospital debt get so big? Once you exceed a lifetime limit, the insurance doesn’t pay out benefits. It’s a long story with a lot of instructive experiences that I’ll save for the course.

As you grow up, it becomes pretty obvious you can choose to live in poverty your entire life, make minor changes or make major changes.

I don’t know about you, but I hated being poor. I wasn’t afraid of it because I lived it for a decade. When I was 11, the Boy Scouts brought a Thanksgiving turkey and old clothes. Some fit, some didn’t, all got worn, “better than not having any at all,” was indeed the correct answer.

“It makes no difference where you begin. Got a job? Don’t? Have debt? Don’t? It just doesn’t matter. Where you are going is 100% your decision.”

Today in America, 18% of people in the upper income bracket today were in the bottom 1/3 income brackets one decade ago.

You can know those kind of numbers will continue. It’s inspiring.

What caused 18% of people to leave living in lower income brackets to living a more fulfilling and rewarding life?

It won’t be because they got lucky.
It won’t be because someone gave them a job.
It won’t be because the government cut them a check.

It will be because they chose to change their life situation.


Some people want you to believe that if you were or even if you are poor today, for some wild reason you are destined to remain there forever as if someone is stopping people from living their dreams. That is not only untrue, it’s a dangerous belief.

In the Wealth Creation and Accumulation System E Course you’ll be exposed to a new world.

Kevin Hogan Business Building There are no courses on wealth accumulation or wealth psychology offered in high school. There is no “playbook.”

Then when you get to college…there are no courses offered on the psychology of wealth accumulation. In the last 4 years, we’ve learned more about wealth accumulation at the research level and the face to face in the real world level than we knew the previous hundred years combined.

And things have changed so dramatically in the last decade that the playing field doesn’t even look the same.

If you went to college you probably went so that when you got out, you’d be able to “get a job.” And one thing is for sure, if you graduated from college you had a huge advantage over those who didn’t graduate from college. A college graduate earns about 1.5 times what a non graduate earns.

Ultimately that dollar figure will almost always be enough to “get by,” and will do nothing toward growing wealth.

To be clear, about 90% of households in the U.S. regardless of their income have no chance at accumulating wealth without making the changes itemized in this system. Paradoxically almost every one of those households has the actual ability to live a wealth life.

It seems ridiculous to think that someone earning $65,000 per year doesn’t have a better “chance at wealth” as someone earning $40,000 per year. It’s counter-intuitive but they simply don’t. The person at $65,000 annual income is living paycheck to paycheck in about 80% of families. The same is true, surprisingly enough for households earning $100,000 per year!

It’s no wonder people get off to a terribly slow start in life. It’s no wonder people get on a Hamster Wheel and stay there for decades. It’s tragic and heartbreaking.

Very little about having wealth is intuitive.

Today something like 40,000,000 people in the USA are on food stamps.

I remember the one and only time we used food stamps when I was a kid. I was about 7 years old and we went shopping. My Mom had three kids, no husband, no full time job, no resources and she broke down and took money from the government…for two weeks.

She was so disgusted that we never used them again. She’d earn her own money and not take that which was earned by someone else. She got a full time job instead. Thank God she made that decision or I might have been a very different person today.

“Your psychological programming needs to be changed to move beyond where you are today.”

Kevin Hogan Money Beliefs Your money memory is a very important part of your programming, just as it is mine. Those early experiences with money shaped your beliefs, attitudes and behaviors around money.

Most of those beliefs, attitudes and behaviors are dysfunctional and need REPAIR.

I know because it took a long time to unplug the vast majority of those programs which were a life disaster. Unfortunately one category of sabotaging money memory is enough to erase any opportunity at growing wealth.

I’d like to suggest to you that three things comprise wealth. Time, Money and Love.

Had I not had a Mom who loved me, again, my life would have been very different. Once you have food, water and shelter, love and time become very important.

The idea of being wealthy never was important to me until 1994. I certainly never wanted or even considered the notion of being “rich.” I didn’t see the point.

At that point you could see that the United States was going the way of Japan. We (as a nation) had been great and we were going to start a slide that 30 years from that point was going to be ugly. Political parties started buying votes with promises of “free money.”

One of my few strengths as a person was math, particularly statistics and probability. I ran the math in 1994 and I got very concerned that living a “normal life” wouldn’t be a normal life for the duration of my life. It was obvious that carrying on as I was would actually go backward over time. And that is precisely what happened.

I started researching various options and developed an approach to building wealth that relied on thinking. It took several years before a track record was established.

Got a track record?

Here’s one page of that record:

At the turn of the 21st century, “the economy” had gotten much worse. Pretty much all the nations in the world were printing a lot of counterfeit money which meant that money wasn’t going to be worth what it was for the previous three centuries. By the mid 2000’s I had put myself in a financial position that was sensible and I began to encourage people who read my work to buy gold. At the time, gold was $450 per ounce. I had begun buying gold not long before that.

Financial advisers wrote emails to me every day telling me I was wrong. But they lived in a very small world. They based their thinking on a set of principles and beliefs instilled by their industry that no longer matched what was happening in the world. I told thousands of them they needed to get their clients in gold. Four years ago on twitter I told people to get out of the stock market completely that it was going to go off a cliff. It was simply obvious based on the data I use.

It did just that.

You’re going to see a similar experience in the next year.

I’ll show you how to navigate your way through this mess.

“What I gained from this course is simply beyond what I can express through words…the required ‘push’, a lot of confidence, wiping out a lot of fears from me that I could not bring forth and explain, identifying a few damaging personal weaknesses I developed over the years running on the wheel, re-assurances on a lot of flashes of thought which I firmly believed were true – but got buried as I could not gather evidence to support those, and a lot of insights that no one else would have ever shared with me. And a unique feedback I can give – I am based in India, a few time zones and culturally different – but what you have shared is absolutely true for us. I consider this a turning point in my life. Thank you once again!” Anish Augustine, Bangalore, India


Meanwhile in that 2007 – 2009 period, what happened was most Americans went into a tailspin. They lost their ability to move out of their homes because they had mortgages that were bigger than what their house was worth or what they had paid for it…and they had no wealth. Middle class America rolled the dice that a box of wood would go up in value. It made no sense. People really believed that a house was an investment. It’s not. It is a store of value. It will always be worth something, but you can’t count on it to go up in value. That’s just silly.

Gold shot up from $450 to $1200+. Some of my readers would email me saying “Thank you” over and over and over. They watched $100,000 turn into $300,000 in less than 7 years.

Now $300,000 is not “rich.” And I’m not saying I single handedly helped people get rich over night. That just isn’t right. I simply showed people how to save their financial lives and secure themselves and those they love while the people who didn’t take the time to learn about wealth and money started slipping off the cliff. You can only save the people who listen. Most people were stuck in a 20th century model trying to make decisions in the 21st century. The world had chanced. They wanted to be right. “They believed” in nonsense they were taught and they went down the tubes.

Today the financial advisers are paying close attention.

People who followed the plan built stepping stones to wealth. Everyone else lost…a lot.

There is very good news, however.

“Don’t let anyone kid you: Building wealth in this decade is VERY DIFFERENT but NO MORE difficult than it was in 2008 or 2004 or 1994.”

Kevin Hogan Time, Love, Money You simply want to let it happen much faster than you would have 10 years ago.

And fear not. There are no stocks to buy. There is nothing “risky” that needs to be done. Quite the opposite. This is the new paradigm of building wealth, NOT investing. If you have some cool investing plan that has been in your family for 10 or 20 years, have at it. It won’t interfere. Your financial planner’s job is secure though you might want to teach her what you learn so she doesn’t go broke along with everyone else. If she follows her own advice….

Your life is impacted by world events. The economy is impacted by world events. But growing wealth is a pretty basic life function that anyone can do in spite of world events.

At NO TIME IN HISTORY has crisis or disaster stopped individuals who understood what was going on, from growing wealth and securing their future. 1000 years ago, no one invested in stock markets and wealth was built through good times and bad.

The last 10 years have brought more variables to the table that have to be accounted for and incorporated into the Wealth Equation.

Fortunately there is an equation.

“Think about it. Do you have any idea what the right answer is to these questions?”

Do you know if you should be buying a house in 2017?

Do you know if you should be leaving your job for another?

Do you know if you should buy gold or stocks or commodities or futures or anything else?

Do you know what allows you to grow wealth like those in the upper income bracket?

Most people don’t have the answer to those questions. They’ll never learn the answer to those questions. And there is a sad reason this is the case. We’ll talk about this in depth during the 8 Week E-Course.

And there are cut and dried and answers to all of those questions.

The big picture is now scripted.

You can build wealth or you can fall off the cliff. It’s all a choice.

But keep in perspective that money, or what money buys is more about quality of life for the rest of your life than it is about skyscrapers and personal jets.


You really need all three to have a life you deserve.

And when you do you have all three, you have REAL WEALTH.

The answer to “how do I build wealth” is pretty simple, but the execution requires finesse. There is absolutely a small number of approaches that are right and a monstrous set that are wrong.

And without wealth, access to time, love and money, you could survive but you will barely be alive.

Wealth in one way, is like an Oasis…

Kevin Hogan Wealth Accumulation It is yours and it is there to serve you when you need it. And like reaching the Oasis, you start out in the middle of nowhere and only those who get to The Oasis will drink the cool water.

I don’t want to sound all serious about wealth. It has it’s fun side too.

Wealth also has some perks to it.

Wealth isn’t about the limo, although I do like the limo.

It’s not about the Penthouse Suite…but it is sweet. (I rarely use the jacuzzi, but I like the VIP service and special treatment.)

It’s not about getting paid to travel to all kinds of exotic places in the world, although that’s pretty cool.

For me personally, wealth is about safety, security, peace of mind, never having to worry about what life will be like next year, 5 years from now, 15 years from now, 25 years from now, 35 years from now. It’s taken care of. Not exactly exciting stuff to think about. But for me it solves a myriad of problems.

Wealth allows some people the ability to party nonstop.

Wealth allows some people to have hot cars and hit all the hot bars.

Wealth allows some people to be socialites and the center of the attention.

Here’s the thing. If you earn it, do what you want and live how you choose.

Today it’s hard to think of an argument to not make it a big Life Priority.

There are plenty of “roads to wealth,” now you can actually take your pick…

About 1 in 10 of the wealthy simply inherit it. That’s good for them. It did nothing for you and me.

9 in 10 who choose to be wealthy secured themselves in predictable ways. And there really are a few predictable ways people become wealthy. The last 20 years have given us more opportunities than ever.

It’s such a paradox. There have never been more ways to achieve wealth.

It’s really important to know which of those ways are a) best for you and b) going to be easiest and ecological, going forward.

The Comprehensive Wealth Accumulation Method

The Wealth Accumulation Method helps you to work with a tool called The Wealth Matrix where you see how Money, Time and Love interweave into this thing called life. In the end you see what actions to take, when to take them, how to measure your results and ultimately have what you want.

This course will guide you so you can begin the step by step process of breaking away from the chains that bind people to the past and the status quo and begin living an exciting, hopeful, abundant future.

Perhaps you sell products and services, or maybe you work at a good old fashioned “job.” That is all history. You may or may not choose to make adjustments. There’s lots of right answers and many times more wrong ones. You’ll see them all play out in the game at lightning speed.

In just 8 weeks, with the assistance of the course, I’ll guide you through a method of safely and securely creating shifts in your life.

Abundance and financial freedom are predictable commodities.

By taking advantage of the little known but very important, Price’s Law, I’ll show you how you can virtually assure yourself any result you desire in any field or niche. Price’s Law makes wealth accumulation as predictable as the eventual arrival of a plane en route to a destination.

You’ll literally be able to look at yourself and say, “Ah, in order to get what I want, I simply to do this.” And you don’t have to guess. It’s all laid out for you.

I’m just like you. I had to learn the hard way. The very hard way. I looked at every “opportunity” (scam) and bought into more than a few. It got old quickly.

I changed my approach.

I started studying the DIFFERENCES between people who grow wealth and those who don’t. I found what most of the serious students of the affluent have found. Most of the things reported in pop psychology books and magazines don’t make much difference in achievement…in greatness…in wealth.

You learn what you NEVER learn in college!

The fact is that there’s a LOT of stuff both the affluent and the poor (and everyone in between) do. This was a huge distinction and one that caused me to really scramble about a decade ago. The difference in what I thought was real vs. what IS real was the difference of millions of dollars.

If you really want to achieve Personal Financial Freedom, the freedom from bills and living paycheck to paycheck…you can be quite sure it will happen.

Everything you learn in this course will be…

a) tangible.
b) something YOU can actually DO.
c) take work but not slavery.
d) vehicles that I’ve taken and can vouch for their safety.

Wealth is Best Generated with VERY Small Risks

I’m pretty risk averse….OK, VERY risk averse.

The first decision you make is to not make stupid decisions.

The second decision you make it to MOVE NOW. I’ve done what I have set out to do by of having a really good playbook, being smart enough to do things I find interesting or things I actually LIKE to do, and yes, recognizing and getting past limitations. (Ex. I don’t look like Brad Pitt or Tom Cruise)

If you’re looking to emulate the extremes of Donald Trump, this is the wrong place for you.

If you would like to live an abundant life where you achieve Financial Freedom….Personal Freedom, then here is the place. You will be given the keys. All you have to do is turn the keys in the ignition and “go.”

It’s an eight week process. It’s fascinating, introspective, you REALLY learn about YOU. You’ll find out how you ended up where you are. You’ll find out exactly how to get where you want to go.

Kevin Hogan Playbook for Wealth

The approach I’ve developed for you is unique and it is special in that it accounts for personal significance and meaning in the equation of growing a life of abundance.

Eight weeks where you’ll apply what you learn and create pathways to financial freedom in your life!

Kevin Hogan's Wealth Playbook


If I could show you how to create the life you desired, adopt the mindset of the wealthy, and literally give you a step-by-step handbook to manifest your life filled with abundance — would you be interested?

And what happens when you put this system into practice after the course is completed??

KEY POINT: You will know exactly what to do, step by step. Your Wealth Matrix keeps you on course and moving forward at all times.

The Comprehensive Wealth Creation and Accumulation System is a wonderful experience, and if you register today you will not pay $10,000 which is what many, many seminars that purport to offer a wealth building system charge. The Comprehensive Wealth Accumulation System is $2,997. The course begins May 31, 2017 but you can pre-register now and save!

For this ONE TIME ONLY introductory offering of the The Wealth Course, you get in for only $1777


You can use any credit card or Pay Pal.

Reserve Your Spot Now!

Register NOW for The Comprehensive Wealth System E-Course!

Course begins May 31, 2017

Kevin Hogan's Wealth Playbook

Kevin Hogan's Wealth Playbook

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Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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