Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

The Persuasion Masters: The Million Dollar Conversation

An Interview with Roberto Monaco (Part 2)

Roberto Monaco Influenceology Read Part 1

Here’s Part Two of my conversation with Roberto Monaco of

Roberto … I have a story, because I went to Influence: Boot Camp and made the big man millions of dollars using exactly the same strategy here.

I want you guys to write down four numbers:

  • $2,497


  • $1,297


  • $997


  • $697

A long time ago, back in 2006, I was selling event, selling seminars, and the way we were positioning our offering way we have the best package at $2,497 and the second package is VIP $1,297, we have executive package at $997 and during the intermission was $697, that was the last thing I talked about.

Most people bought the $697, so we came to Influence Boot Camp and I showed this to Kevin in front of everybody. Fun group, you’re learning, take note, I had my boss there, the head of sales and I just showed this to Kevin. Remember, Kevin, you stopped and looked at it and your position, took 30-40 seconds to say I have an idea for you. I said okay. He said which one has the most value in the package that you want to sell, and you think is the biggest value for people. The $1,297 because the $2,497 is out of range for most people. You want to sell more of the $1,297.

Influence, selling and pricing choices Kevin said, “Here is how you do it. You talk about the $2,497, you go all the way down to the $697 then the $997, and you go up now, right. Start on the top $2,497, go all the way down to the $697, you go up again $997 and the you really spend time, the last thing you talk is the $1,297 and you circle that and you talk about how great it is.”

Really, that’s kind of awkward; I start on the top, go to the bottom and back in the middle, kind of weird. I personally started doing that. My closing conversion rate of the $1,297 went over 40% overall. Then I taught the guys with my team overall 30% increase, I set them up all the speakers you had throughout all the years. That little two-minute strategy that this man, Kevin Hogan, showed us has made millions and millions of sales in seminars. So much so that we name it “The Kevin Hogan Close.” I use the Kevin Hogan close. You became very famous, Kevin. I should have shared this with you before, really, really powerful.

Kevin … I absolutely didn’t know there is a close named after me. No one tells me anything…

Roberto … Here’s the question I have for you. There are the 16 core drivers that drive the human behavior – by the way I learned that from guess who, Kevin Hogan, Covert Hypnosis that’s like one of my favorite series you have, love that.

You have things like power, curiosity, saving honor. It has all these things that drive human being to take action. My question for you, Kevin is: We all have the 16 drivers at some level they’re different for every person, some people are more into romance than others, some people more into physical activity than others, the fluctuate on the scale. How do you use that in a one-to-many communication environment, to do a live presentation for example? What is your process about thinking about that stuff and how you use that?

Core Human Drivers and how to use them…

Kevin … You’re right, yes there are 16 core drivers and they’re either flipped on so to speak or flipped off.

The Drive to Eat For example, I have friends who go to a restaurant and they love the taste of food and they just are connoisseurs of food. Other people that go to a restaurant it’s like feed me, do it cheap and let’s go home. Some people have their desires very strongly turned on to this specific desire, whatever it is, and other people it goes the other way. There are 16 of those so really there are 32 combinations, a total of 32 things!

What we’re looking at things like the desire to connect with other people, the drive for curiosity that is a huge thing for customers and clients that I have, people want to learn.

There are people who want to seek power; those are people who want to be influential.

There are people who want to be accepted. You know what, as a public speaker you want to be accepted but you want to seek power too so you have conflicting desires that have to be met. You want the desire for loyalty. There’s the desire for altruism.

There are 16 of these things either flipped up or flipped down, kind of like genetics. When you’re going to an audience, if I’m going to go do an audience of people who are mostly religious people and spiritual people, these are people who have the desire to connect, the desire for altruism, they want to always do good things for other people, they have the desire, but they don’t have the desire for independence, so that switch is flipped down. These are people who want interdependent relationships.

What I do before I give a presentation is I just do a simple run down – I’ve collected data for 16 years on all of this so I know basically every single person or personality type of the desires that I’m going to communicate with.

Basically then when you’re doing story selection and you’re going through your stories you want to pick stories that are going to resonate with the drivers of the people in the audience; but your goal is not to always make them feel comfortable. Sometimes your goal is to make them feel a little uncomfortable without polarizing them.

The first thing you’re going to do is go through your drivers and you find out who your general audience member is. People always say you should know your audience, you should know your customer, but all they do is play lip service to this, they really don’t know their customers, and they really don’t know their audience. People really don’t know anything about the people who are watching their videos, which is why you have to go back and think who am I selling to, what is motivating them.

You go through the 16 drivers and then you look at your story bank. Everybody has to develop a bank of stories and you look at your stories; which stories appeal to the religious group, which ones appeal to the corporate group, which ones appeal to the banking group, which ones appeal to the insurance group? The insurance group is a security minded thing; the banking group is an aggressive thing.

If you’re talking to sales people, they all thrive on the desire for vengeance and competition.

Sales people are the most aggressive people out there and they don’t want to hear a bunch of stories that are soft and squishy and fuzzy and all that kind of stuff, they want to hear things that are going to resonate with vengeance or competition. In other words, I’m better than Roberto and Roberto is better than Gene and Gene is better than Jason and that’s how sales people think; they want to be the best.

Whereas people in the eclectic groups, the groups that have lots of people, they want to all be the same and be equal, that’s why we have Republicans, Democrats, and Libertarians. If you think about it like that, the drivers are pretty similar for the people within an audience when I go to a group and I just do the analysis – I do the analysis six weeks before I go to an event because I’ve got to do story selection and content selection that is going to fit with that audience.

Nowadays it takes maybe a few hours, but it used to take a few days. The time is well worth it, learning those drivers, to understanding what those drivers do. People want to get away from fear and they want to move to tranquility. They want to get out of pain and get into pleasure. That’s technically not one of the drivers but that’s the concept of all of them. They want something; we all want and need stuff to feel better.

That’s kind of the basics right there and then you make your presentation and you decide your stories based upon who your customer really is. If people do that they’ll succeed in business.

How many Drivers are “turned on” for your counterpart?

Roberto … That is awesome. That’s something that I always had – I was using my curiosity drivers to figure out how you do it, thanks so much, really helps me out here. How many drivers of the 16 should you focus on like two or three drivers?

Kevin … Three. Within any one person there is usually maybe three or four that are very, very strong. At Influence: Boot Camp, we’re looking at entrepreneurs, sales people, and maybe leaders at a corporation or something like that.

Influence, selling and the 16 core drives It’s really a pretty narrow group of people that want to really be good leaders. They’re power driven people so I’m looking at people who are driving to be powerful. I’m looking at people who are driving to compete and that want to be the best and want to do the best for their family, for an admiration and for the respect of other people. I’m looking at people who are extremely intelligent, they have a strong desire for curiosity and also they’re very loyalty driven too.

Those are the things that I focus on with my group year round. Those four things resonate with all of my messages all year long. That’s one of the reasons if you just focus on who your customer is that’s who you’re going to keep as your customer and you’ll have them forever as your friend. As long as you serve them well, you’ll have them forever. Your turn: Talk about Story Selling.

Roberto … There are several reasons why you must use story telling, story selling communication. Basically story selling is the art and science of using stories into sales, marketing, leadership process because stories frame the content. There are studies done that if you tell a story then you have a request or you have a logical game and a request the groups who were framed by stories comply more. The study is done – story filters and creates emotion in people to make them make a decision.

Stories allow you to reduce resistance in people, it’s almost like when you go to the movies, when you have a date, you don’t go to a moving saying hopefully this moving is going to be terrible, you don’t do that because you’re going to watch a story. When you go to story telling mode people are programmed for many, many years to hear stories from their parents and grandparents. As a matter of fact, there’s the psychology guy, Jerome Bruner his thesis was that people develop stories in their head before they learn how to speak. Our mind is kind of like a video recording machine and has a story, that’s why babies develop the language.

The third aspect, story telling people remember. There are several different stories that you have to learn how to develop like your personal story. It’s going to build up rapport with the audience, I have the value story, I figure out – it’s kind of like the drive selection but I think the drive selection is more advanced than when I use that, Kevin. Value, I figure out what’s most important to my audience. For example, competition, power, making money, success, freedom, contribution. Right in the beginning I tell a story that fits that. Our value is kind of like they match and you build up rapport really fast.

Let me share one story that happens and hopefully he is listening to this call right now. By the way, when you have a product story you want to make sure you always ask permission from your client. If your client says no, you cannot tell the story, then you can change the name, the location and you can tell the story anyway, they never know if it’s about him or her. I asked permission from this client of ours and he said yes. By the way, at the Influence Boot Camp in March, we’re actually going to have some specific stories for awareness videos, more inspirational, you’re going to have teaching stories that you’re going to do for teaching videos, that’s going to be more product stories. Then you’re going to have urgency stories for your conversion videos I’ll be teaching at the Boot Camp.

Let me talk about one product story I have. When we promote events, for example, primarily there are three reasons why people don’t go. I don’t have the money, I don’t have the time, we work for everybody else, won’t work for me. If you do promoting or have seminar they have three major objections.

Storytelling and boosting sales…

We were doing an event here in San Diego, my business partner (Jeff Paro) and I, it was a Wednesday, we had a two day event. On Wednesday we were having a meeting and the phone rang and the guy said my name is Jim Aoki and I’m the founder [inaudible].com. By the way, absolutely love Jim, phenomenal guy, outstanding guy.

Storytelling and SellingHe said have this company, we are the largest training for photographers online, they have 50,000 plus photographers, our business is rocking, awesome. My passion is to be a speaker and I was referred by one of your clients; Garrett Gunderson, who is a New York Times Best Seller Author, I’ve been coaching Garrett for many years, a powerful speaker. He said, Garret told me to call you. He said, what do you do?

I said we have events, we have coaching. He said, when’s your next event? It was Friday, literally Friday. He called me on Wednesday and our event was Friday, Saturday and Sunday. I said why don’t you come down Friday I’m having an event this weekend. He said, I live in Seattle, I’m calling you from Carmel, my vacation right now with my wife and two kids, there’s no way I can go to San Diego this weekend.

That’s an objection, there’s no time. My mind went, you know what I’m not going to say anything but then I said something, Kevin, I said look I understand that you are having fun with your family there but people always find the times they’re committed to. Maybe you’re committed to spend time with your family, I respect that, I really respect that. Being with your family right now is more important because you’re on vacation. It’s not about the time; it’s about the commitment to do what’s most important to you.

Then he said this, well you know I understand, I think I’m going to do Toastmasters. I’ve done Toastmasters and just between Toastmasters and us there’s nothing, it’s totally different. I told him, because I knew he was a photographer, I said the difference between InfluenceOlogy and Toastmasters is the difference between a Polaroid Camera and the best camera on the marketplace. He said, like a Nikon D3000? I said, yes. He said, okay I’ll give you a call tomorrow. The guy calls me tomorrow and said I have good news and bad news. The bad news is I was trying to influence my wife and kids to leave Carmel to go to San Diego and to go to this and they’re not coming they want to stay in Carmel. The good new, I’m coming. He came to the event and then coaching and now he’s speaking.

Let me pause here. That’s my product story. I do that and I tell this on and on and on. Everybody here has to have product stories in your portfolio because when you’re speaking, when you’re recording videos, when you’re doing webinars, live talks, you know some people will have objections, they will have them. Most objections are beliefs that; they’re not real; they’re not conditions, objections. You have to tell a story with emotion to address that.

Kevin … That is so good. Thank you very much. You’re going to integrate this in to what you’re going to do at Influence: Boot Camp 10th Anniversary next year, right?

Roberto … Yes and I want to tell your Coffee Readers something that I also learned. I was thinking about all the things I learned from you in 2006, stuff that I use every day I learned from you at Boot Camp.

Kevin … What?

Cool body language secret…

Roberto … You’re going to think it’s funny but I use that every day. You shared with me at the Boot Camp.

Body Language and Selling When you say hi to someone and you haven’t met this person, your right eye should be looking at the person’s right eye. I do that and people always like me. I don’t know if it’s that but it always works for me, I always use that. I learned so much from that strategy.

Kevin … That’s so cool. Right eyes lining up make everything all right, that’s the way we usually say it. That’s pretty cool.

This was fantastic tonight. I’m just sitting here thinking all of what you delivered to the people who read Coffee with Kevin Hogan. Thank you.

I have about 4 ½ pages of notes here and I’ve got a lot of cool ideas from you, this is just awesome, I think it’s so fantastic. I will see you in March at the Tenth Anniversary!


Register now for this BRAND NEW E-Course…See Registration Form for Start Date

The 8-week Comprehensive & Systematic Course for Wealth Accumulation

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Whether you earn $40,000 or $400,000 per year, this private E-Course will be one you will always talk about with friends when telling them what helped you transform from where you are today to where you will be then.

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Being wealthy comes down to a decision and a choice.

Having what you deserve in life is your selection when you arrive at the vending machine.

Kevin Hogan Success and Wealth Building During this unique 8 week E-course, you’ll take at least one step up the pyramid of life. By the time you have completed the course, if you choose, you’ll find yourself already having completed the single most difficult piece of wealth accumulation. When you complete the course, you will have a proven plan and a unique guide to make sure you do exactly what you are supposed to do!

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There’s all kinds of neat little blueprints to building wealth out there. I’ve seen most of them and a few are OK. They could work in some circumstances. But when I sat down and looked at the bestselling plans to see what was missing and why so many people were disappointed, it was obvious that what was needed was a REAL system.

Honest to goodness, most of what is out there might be well intended but the teaching is so airy fairy that no one could actually do anything with what they learn. There were a few exceptions. There were some “methods” that simply wouldn’t and couldn’t work. They were disturbing approaches to securing a sound future. I wasn’t sure which I liked less.

When you were born, there was no Life Instruction Manual. There was also no Wealth Manual and to date there never has been…until now.

Aside from being immensely valuable, you’re about to experience the most valuable system you’ll ever use. It’s fun which means you’ll use it every single day!

You’ve heard of going from 0 to 60 in 8 seconds in reference to a car, right?

Kevin Hogan Wealth Building

Have you ever heard of going from starting with $1,000,000 in debt only to become a millionaire?

You probably know a bit of my story. Here is the thumbnail in three paragraphs:

I was raised in Chicago by a darn good Mom. Our family moved between poor, can’t get any poorer and lower class depending on whether Mom was married or not at the time, whether someone had just died or was dying in a hospital or yes when there were not one but TWO hospital beds in our tiny home.

Life was often nothing short of emotionally brutal. Our neighborhood was not violent although one guy did burn down the entire high school that was attended by 1600 people. (OK, that was a little distressing.)

Everyone that grew up in that child packed neighborhood had choices in life. They could choose to live a lower income bracket life when they got older. They could choose to live a middle class life when they got older. They could choose to live with an upper class income bracket when they got older.

It was and still is a choice.

I have no idea what your life experience was as a kid. I hope it was fantastic! Our experience was unusual. We were not only poor but we had the largest unforeseen debt load of anyone you’ve ever known. It was absolutely not anyone’s fault or “choice.” We didn’t have any money to spend. There were no credit cards. My first step dad spent the better part of 5 years in and out of the hospital accumulating debt that exceeded one million dollars. How does hospital debt get so big? Once you exceed a lifetime limit, the insurance doesn’t pay out benefits. It’s a long story with a lot of instructive experiences that I’ll save for the course.

As you grow up, it becomes pretty obvious you can choose to live in poverty your entire life, make minor changes or make major changes.

I don’t know about you, but I hated being poor. I wasn’t afraid of it because I lived it for a decade. When I was 11, the Boy Scouts brought a Thanksgiving turkey and old clothes. Some fit, some didn’t, all got worn, “better than not having any at all,” was indeed the correct answer.

“It makes no difference where you begin. Got a job? Don’t? Have debt? Don’t? It just doesn’t matter. Where you are going is 100% your decision.”

Today in America, 18% of people in the upper income bracket today were in the bottom 1/3 income brackets one decade ago.

You can know those kind of numbers will continue. It’s inspiring.

What caused 18% of people to leave living in lower income brackets to living a more fulfilling and rewarding life?

It won’t be because they got lucky.
It won’t be because someone gave them a job.
It won’t be because the government cut them a check.

It will be because they chose to change their life situation.


Some people want you to believe that if you were or even if you are poor today, for some wild reason you are destined to remain there forever as if someone is stopping people from living their dreams. That is not only untrue, it’s a dangerous belief.

In the Wealth Accumulation System E Course you’ll be exposed to a new world.

Kevin Hogan Business Building There are no courses on wealth accumulation or wealth psychology offered in high school. There is no “playbook.”

Then when you get to college…there are no courses offered on the psychology of wealth accumulation. In the last 4 years, we’ve learned more about wealth accumulation at the research level and the face to face in the real world level than we knew the previous hundred years combined.

And things have changed so dramatically in the last decade that the playing field doesn’t even look the same.

If you went to college you probably went so that when you got out, you’d be able to “get a job.” And one thing is for sure, if you graduated from college you had a huge advantage over those who didn’t graduate from college. A college graduate earns about 1.5 times what a non graduate earns.

Ultimately that dollar figure will almost always be enough to “get by,” and will do nothing toward growing wealth.

To be clear, about 80% of households in the U.S. regardless of their income have no chance at accumulating wealth. Paradoxically almost every one of those households has the actual ability to live a wealth life.

It seems ridiculous to think that someone earning $65,000 per year doesn’t have a better “chance at wealth” as someone earning $40,000 per year. It’s counter-intuitive but they simply don’t. The person at $65,000 annual income is living paycheck to paycheck in about 80% of families. The same is true, surprisingly enough for households earning $100,000 per year!

It’s no wonder people get off to a terribly slow start in life. It’s no wonder people get on a Hamster Wheel and stay there for decades. It’s tragic and heartbreaking.

Very little about having wealth is intuitive.

Today something like 40,000,000 people in the USA are on food stamps. I remember the one and only time we used food stamps when I was a kid. I was about 7 years old and we went shopping. My Mom had three kids, no husband, no full time job, no resources and she broke down and took money from the government…for two weeks.

She was so disgusted that we never used them again. She’d earn her own money and not take that which was earned by someone else. She got a full time job instead. Thank God she made that decision or I might have been a very different person today.

“Your psychological programming needs to be changed to move beyond where you are today.”

Kevin Hogan Money Beliefs Your money memory is a very important part of your programming, just as it is mine. Those early experiences with money shaped your beliefs, attitudes and behaviors around money.

Most of those beliefs, attitudes and behaviors are dysfunctional. I know because it took a long time to unplug the vast majority of those programs which were a life disaster. Unfortunately one category of sabotaging money memory is enough to erase any opportunity at growing wealth.

I’d like to suggest to you that three things comprise wealth. Time, Money and Love.

Had I not had a Mom who loved me, again, my life would have been very different. Once you have food, water and shelter, love and time become very important.

The idea of being wealthy never was important to me until 1994. I certainly never wanted or even considered the notion of being “rich.” I didn’t see the point.

At that point you could see that the United States was going the way of Japan. We (as a nation) had been great and we were going to start a slide that 30 years from that point was going to be ugly. Political parties started buying votes with promises of “free money.”

One of my few strengths as a person was math, particularly statistics and probability. I ran the math in 1994 and I got very concerned that living a “normal life” wouldn’t be a normal life for the duration of my life. It was obvious that carrying on as I was would actually go backward over time. And that is precisely what happened.

I started researching various options and developed an approach to building wealth that relied on thinking. It took several years before a track record was established.

Got a track record?

Here’s one page of that record:

At the turn of the 21st century, “the economy” had gotten much worse. Pretty much all the nations in the world were printing a lot of counterfeit money which meant that money wasn’t going to be worth what it was for the previous three centuries. By the mid 2000’s I had put myself in a financial position that was sensible and I began to encourage people who read my work to buy gold. At the time, gold was $450 per ounce. I had begun buying gold not long before that.

Financial advisers wrote emails to me every day telling me I was wrong. But they lived in a very small world. They based their thinking on a set of principles and beliefs instilled by their industry that no longer matched what was happening in the world. I told thousands of them they needed to get their clients in gold. Four years ago on twitter I told people to get out of the stock market completely that it was going to go off a cliff. It was simply obvious based on the data I use.

It did just that.

You’re going to see a similar experience in 2016.

I’ll show you how to navigate your way through this mess.

Meanwhile in that 2007 – 2009 period, what happened was most Americans went into a tailspin. They lost their ability to move out of their homes because they had mortgages that were bigger than what their house was worth or what they had paid for it…and they had no wealth. Middle class America rolled the dice that a box of wood would go up in value. It made no sense. People really believed that a house was an investment. It’s not. It is a store of value. It will always be worth something, but you can’t count on it to go up in value. That’s just silly.

Meanwhile gold shot up from $450 to $1500+. Some of my readers would email me saying “Thank you” over and over and over. They watched $100,000 turn into $300,000 in less than 7 years.

Now $300,000 is not “rich.” And I’m not saying I single handedly helped people get rich over night. That just isn’t right. I simply showed people how to save their financial lives and secure themselves and those they love while the people who didn’t take the time to learn about wealth and money started slipping off the cliff. You can only save the people who listen. Most people were stuck in a 20th century model trying to make decisions in the 21st century. The world had chanced. They wanted to be right. “They believed” in nonsense they were taught and they went down the tubes.

Today the financial advisers are paying close attention.

People who followed the plan built stepping stones to wealth. Everyone else lost…a lot.

There is very good news, however.

“Don’t let anyone kid you: Building wealth in 2016 is VERY DIFFERENT but NO MORE difficult than it was in 2008 or 2004 or 1994.”

Kevin Hogan Time, Love, Money You simply want to let it happen much faster than you would have 10 years ago.

And fear not. There are no stocks to buy. There is nothing “risky” that needs to be done. Quite the opposite. This is the new paradigm of building wealth, NOT investing. If you have some cool investing plan that has been in your family for 10 or 20 years, have at it. It won’t interfere. Your financial planner’s job is secure though you might want to teach her what you learn so she doesn’t go broke along with everyone else. If she follows her own advice….

Your life is impacted by world events. The economy is impacted by world events. But growing wealth is a pretty basic life function that anyone can do in spite of world events.

At NO TIME IN HISTORY has crisis or disaster stopped individuals who understood what was going on, from growing wealth and securing their future. 1000 years ago, no one invested in stock markets and wealth was built through good times and bad.

The last 10 years have brought more variables to the table that have to be accounted for and incorporated into the Wealth Equation.

Fortunately there is an equation.

“Think about it. Do you have any idea what the right answer is to these questions?”

Do you know if you should be buying a house in 2015 or 2016?

Do you know if you should be leaving your job for another?

Do you know if you should buy gold or stocks or commodities or futures or anything else?

Do you know what allows you to grow wealth like those in the upper income bracket?

Most people don’t have the answer to those questions. They’ll never learn the answer to those questions. And there is a sad reason this is the case. We’ll talk about this in depth during the 8 Week E-Course.

And there are cut and dried and answers to all of those questions.

The big picture is now scripted.

You can build wealth or you can fall off the cliff. It’s all a choice.

But keep in perspective that money, or what money buys is more about quality of life for the rest of your life than it is about skyscrapers and personal jets.


You really need all three to have a life you deserve.

And when you do you have all three, you have REAL WEALTH.

The answer to “how do I build wealth” is pretty simple, but the execution requires finesse. There is absolutely a small number of approaches that are right and a monstrous set that are wrong.

And without wealth, access to time, love and money, you could survive but you will barely be alive.

Wealth in one way, is like an Oasis…

Kevin Hogan Wealth Accumulation It is yours and it is there to serve you when you need it. And like reaching the Oasis, you start out in the middle of nowhere and only those who get to The Oasis will drink the cool water.

I don’t want to sound all serious about wealth. It has it’s fun side too.

Wealth also has some perks to it.

Wealth isn’t about the limo, although I do like the limo.

It’s not about the Penthouse Suite…but it is sweet. (I rarely use the jacuzzi, but I like the VIP service and special treatment.)

It’s not about getting paid to travel to all kinds of exotic places in the world, although that’s pretty cool.

For me personally, wealth is about safety, security, peace of mind, never having to worry about what life will be like next year, 5 years from now, 15 years from now, 25 years from now, 35 years from now. It’s taken care of. Not exactly exciting stuff to think about. But for me it solves a myriad of problems.

Wealth allows some people the ability to party nonstop.

Wealth allows some people to have hot cars and hit all the hot bars.

Wealth allows some people to be socialites and the center of the attention.

Here’s the thing. If you earn it, do what you want and live how you choose.

Today it’s hard to think of an argument to not make it a big Life Priority.

There are plenty of “roads to wealth,” now you can actually take your pick…

About 1 in 10 of the wealthy simply inherit it. That’s good for them. It did nothing for you and me.

9 in 10 who choose to be wealthy secured themselves in predictable ways. And there really are lots of ways people become wealthy. The last 20 years have given us more opportunities than ever.

It’s such a paradox. There have never been more ways to achieve wealth.

It’s really important to know which of those ways are a) best for you and b) going to be easiest and ecological, going forward.

The Comprehensive Wealth Accumulation Method

The Wealth Accumulation Method helps you to work with a tool called The Wealth Matrix where you see how Money, Time and Love interweave into this thing called life. In the end you see what actions to take, when to take them, how to measure your results and ultimately have what you want.

Before you complete the course you’ll play a Wealth Game that “models” the real world and will show you what will accomplish your goal and what won’t!

The Wealth Game is far more than a metaphor for real life, it is real life accelerated so you can actually discover your best path forward to meet your goals.

This course will guide you so you can begin the step by step process of breaking away from the chains that bind people to the past and the status quo and begin living an exciting, hopeful, abundant future.

Perhaps you sell products and services, or maybe you work at a good old fashioned “job.” That is all history. You may or may not choose to make adjustments. There’s lots of right answers and many times more wrong ones. You’ll see them all play out in the game at lightning speed.

In just 8 weeks, with the assistance of the course, I’ll guide you through a method of safely and securely creating shifts in your life.

Abundance and financial freedom are predictable commodities.

By taking advantage of the little known but very important, Price’s Law, I’ll show you how you can virtually assure yourself any result you desire in any field or niche. Price’s Law makes wealth accumulation as predictable as the eventual arrival of a plane en route to a destination.

You’ll literally be able to look at yourself and say, “Ah, in order to get what I want, I simply to do this.” And you don’t have to guess. It’s all laid out for you.

I’m just like you. I had to learn the hard way. The very hard way. I looked at every “opportunity” (scam) and bought into more than a few. It got old quickly.

I changed my approach.

I started studying the DIFFERENCES between people who grow wealth and those who don’t. I found what most of the serious students of the affluent have found. Most of the things reported in pop psychology books and magazines don’t make much difference in achievement…in greatness…in wealth.

You learn what you NEVER learn in college!

The fact is that there’s a LOT of stuff both the affluent and the poor (and everyone in between) do. This was a huge distinction and one that caused me to really scramble about a decade ago. The difference in what I thought was real vs. what IS real was the difference of millions of dollars.

If you really want to achieve Personal Financial Freedom, the freedom from bills and living paycheck to paycheck…you can be quite sure it will happen.

Everything you learn in this course will be…

a) tangible.
b) something YOU can actually DO.
c) take work but not slavery.
d) vehicles that I’ve taken and can vouch for their safety.

Wealth is Best Generated with VERY Small Risks

I’m pretty risk averse….OK, VERY risk averse.

The first decision you make is to not make stupid decisions.

The second decision you make it to MOVE NOW. I’ve done what I have set out to do by of having a really good playbook, being smart enough to do things I find interesting or things I actually LIKE to do, and yes, recognizing and getting past limitations. (Ex. I don’t look like Brad Pitt or Tom Cruise)

If you’re looking to emulate the extremes of Donald Trump, this is the wrong place for you.

If you would like to live an abundant life where you achieve Financial Freedom….Personal Freedom, then here is the place. You will be given the keys. All you have to do is turn the keys in the ignition and “go.”

It’s an eight week process. It’s fascinating, introspective, you REALLY learn about YOU. You’ll find out how you ended up where you are. You’ll find out exactly how to get where you want to go.

Kevin Hogan Playbook for Wealth

The approach I’ve developed for you is unique and it is special in that it accounts for personal significance and meaning in the equation of growing a life of abundance.

Eight weeks where you’ll apply what you learn and create pathways to financial freedom in your life!

Kevin Hogan's Wealth Playbook



If I could show you how to create the life you desired, adopt the mindset of the wealthy, and literally give you a step-by-step handbook to manifest your life filled with abundance — would you be interested?

And what happens when you put this system into practice after the course is completed??

KEYPOINT: You will know exactly what to do, step by step. Your Wealth Matrix keeps you on course and moving forward at all times.

The Comprehensive Wealth Accumulation System is a wonderful experience, and if you register today you will not pay $10,000 which is what many, many seminars that purport to offer a wealth building system charge. The Comprehensive Wealth Accumulation System is $2,597.

For this ONE TIME ONLY introductory beta test of the The Wealth Course, you get in for only $1777


You can use any credit card or Pay Pal.

Do It Now!

Register NOW for The Comprehensive Wealth System E-Course!

Installments Available

If you’d prefer to choose a Credit Card or Pay Pal installment plan, you can spread payments out over six months if you like.

See the registration form for all those details.

Register NOW for The Comprehensive Wealth System E-Course!

Kevin Hogan's Wealth Playbook


To register: Registration
Or call: 612-616-0732

Coffee with
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Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

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Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

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