Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

Scenario 1
Dateline: June 4, 2023
Question – “Kevin, would you like to donate $1,000 today to the Special Olympics that will be competing in just a couple of weeks?”

Answer – “Sorry guys, we’ve exhausted our charitable budget and don’t set the new numbers ’til next year.”

Scenario 2
Dateline: June 4, 2023
Question – “Kevin, would you like to pledge to donate $1,000 to the Special Olympics that is training for the summer Olympics in 2019? You wouldn’t have to make the actual donation until January.”

sales technique and fundraising strategy, decide now, pay laterAnswer – “Sure thing. Put me down for $1,000. Send me an invoice in January. Happy to help.”

You’ve heard it a million times. You’ve said it a million times.

Pay Today? No.

Commit today? Why not.

Imagine: It’s August 2018 and your company is having the annual employee meeting for what will now be the 2019 benefits plan.

After a booming stock market for the last year, everyone is tentative at best and rather nervous on the other end of the spectrum.

“OK everyone, a show of hands … how many of you are going to want to be part of our new 2019 benefits program? Corporate is matching up to 50% of your contributions to your 401K. That means if you put $5,000 in your 401K, the company will put in $2,500. Do understand that you can’t begin this until January 1, 2019?”

“Sure thing, that’s still 5 months off and by then I’ll be able to make a big contribution to my 401K plan!”

From a simply rational perspective, if someone trusts their company, the company that is setting up the program and the markets … (play along

with me here) and there is a “safe” money market fund, this is a no-brainer.

Every person should say “yes,” contribute at LEAST the maximum amount of say $10,000 which will cause the company to kick in big time … and chalk up a tidy $5000 return on investment.

Read that as, “Yessiree, I’m smart enough to take all the free money I can get!”

Of course!

“Just write down whether you want to put in 2%, 4% or 6% for your 401K.”

It’s simple.

There is no reason to do anything but “max it out.” If the guy is making $100,000 per year and he puts in 6%, he can (typically) get a $3,000 return for his money from his employer.

Can’t beat that.

Makes sense and it is an instant snap, “Yes!”

Now, imagine that meeting never happened … and move it nine months in the future. It’s now January 3, 2019.

buy now, pay later

The same meeting with pretty much the same purpose is about to transpire. The difference is the employee contributions begin immediately.

Starting this week, money is going to be “taken” from their “check.”

The research is abundantly clear.

Where the majority of people say “yes,” back in April, they say “no” in January for contributions to their OWN 401k beginning this week!

In the first instance, they focus on what is in it for them. In the latter, they are thinking about having money “taken” from “their check.”

Key Point One: If you can make the sale today and take payments beginning on January 1, NEXT YEAR, you are much, much, more likely to make the sale.

In fact, research reveals that when you ask people if they intend to do just about anything *next year*, they will affirm that they are going to give the OK and say they will participate …

What’s interesting in the above scenario is that many of the people in the first group … the one in April, say “yes,” and then they don’t think about it again …

They get to December when it’s time to fill out the paper work which amounts to a signature that affirms that the employee wants FREE MONEY and … many of the employees will not pull the trigger and watch all that money “taken” from their pay check. They opt out of the big 10% completely, … or only ask for a little free money from their company.

But remember, people don’t think rationally.

Think about it.

Why are they working at a job they don’t li

ke in the first place?!

They will refuse to take FREE MONEY!

irrational decisions surround money

…which is the ONLY reason why they are working there!!!

Or worse, they don’t connect with the notion of getting FREE MONEY and refuse to take any of it! Why? What is wrong with this picture?

And think about this!

They get SO upset when they get a 2% raise instead of a 3% raise (that would be a difference of $1000 with an income of $100,000 annually, but they REFUSE to take $5,000 with no strings attached.) They DON’T have to work harder or longer hours. They simply say, “can’t do it.”


People PICKET for higher wages but when they can GRAB them with absolutely no string attached, they decline … if you offer at the wrong TIME.

Another example of influence and the perception of time … and how it can make you money?

Utilizing Influence with the Perception of Time

Let’s look at another example of how the mind works and the “yes-es” and “no’s” you give, as far as time in concerned.

I’ll start with a couple I have only shared with my Inner Circle Members.


Next Week – Piece of Cake

plan for the future A friend asks you to do something next week that you only marginally want to do. It would be OK, but it would be just as OK not to do it. What do you do?

You say, “Yes.”

As the time approaches, you feel more and more like you would rather get something done around the house or go shopping, or just go to sleep. It now seems like work to do what you previously said “yes” to that possibly might have been fun.

“My kids are sick and I’ve got to stay home and take care of them.”

And you stay home or go shopping.

Sound familiar?

As each day passed and THE DATE approached, you struggled more with the choice.

Better Yet … Next Month!

Or your wife/girlfriend/you has this experience:

She’s at a Tupperware party and she knows the moment is coming …

“Now, if you want to receive a bunch of free gifts like this container that an elephant can stand on and still not break … (She demonstrates)… you can host a party at your house … but I’m really booked for the next few months so it would have to be in November, Jane, do you want to do one?”

“Sure.” (She thinks, “November is almost winter time, I am so glad she didn’t ask me to do this next week! It’s 100 degrees outside and no one would come!”)

“November 17?”

“Sure, that’s fine.”

“Great Honey. How about you, Jessica? I can do one on the 14th of November at your house. Sound good with you?”

Psychological distancing decisions are easy to say yes to “Sure, I’ll do that.” (That’s LATE in the summer she thinks!)

And so on and so forth.

Now, having a Tupperware Party isn’t a bad thing. It’s probably a very good thing indeed! With a good hostess, the women will probably have fun and everyone will spend just a little money. But you do have to obligate your friends and family to come, which is a bit uncomfortable for just about anyone. But hey, it’s six months out!

In a society where people are very, very in the moment, these “DISTANT DECISION SOLUTIONS” are EZ to say “YES!” to.

As the party approaches, she feels torn as she prepares to send out the invitations. She wonders why she said “yes,” in the first place. She still hasn’t SENT the invitations. It’s probably going to be fine, but part of her doesn’t want to do the party. Life is busy and this really wasn’t necessary. But she said she’d do it … in front of a lot of HER FRIENDS … and she’s going to have a Tupperware Party.

When Jane was asked, it didn’t seem like that big of a deal, certainly not an obligation that entails a bit of work. As she approaches the date, though, it does seem as though this is an all day project ….

Better Yet … Next Year!

I was watching TV the other night and an annoying commercial came on for a furniture company.

“It’s 2018 …” the young suburban housewife says as she sits on her new couch.

“This week only – you have no payments til 2019,” the young husband parrots.

“… no payments and no INTEREST til 2019!”

“Wow, no interest?!” the husband feeds the line back and so the commercial goes.

Kevin Hogan on Influence and the Perception of Time Shoot, you get stuff NOW and you don’t have to pay (with 21.99% APR) until January 2019 …. do that math on a living room set …

Is the commercial effective?

You bet.

The furniture store isn’t selling a recliner or sofa, they are “selling” FREE FURNITURE … for 2018, at least. 2019 is 11 months away and that means that you can have new furniture for free! You look around your house and you think, “You know, we DO need new furniture.”

And you probably do. This is not only an effective promotion, it’s also ethical.

What’s particularly savvy is that after 11 months, furniture is no longer new and not returnable … you get it …

Hopefully both parties win in this arrangement and they should. A lot of people can use that furniture today and companies can make money with their financing if they have a qualified customer.

Key points and the feelings that matter in the persuasion process …

Key Point: When an event is a long way off, it’s easy to say “yes.” The average human brain is TERRIBLE at calculating almost anything that will transpire in the future.

Future Projection Key Point: In fact, the further an event is in the future, the easier it is to say, “yes.”

In each of the above examples, you discovered how easy it is to say, “yes” today.

Influence and the Feelings of Loss & Regret

In the case of the retirement account, the funny thing is that people consistently FEEL REGRET as they approach the new year that they have agreed to participate in something that is completely in their best interest without exception.

Unfortunately, people perceive the 401K as an expense(!), when of course, it is a RARE and crucial asset.

But UNDERSTAND THIS: it does represent money that the person doesn’t get to use today.

Perceived Loss of Freedom Can Mean Loss of the Sale

And that “feeling” of loss of freedom plays a role in the person’s “feeling” that they now don’t feel as certain about the program.

(Remember: when feelings come into play, rational thinking departs.)

In the case of the Tupperware Party, the person says yes today, partially because they feel obligated to do so because they are asked in front of a group. It’s not unethical, but there is a “feeling” of pressure involved. Who wants to look bad in front of the group?

In this real-life scenario, a person’s future isn’t on the line. It’s a Tupperware Party and it is helping this woman earn a living. It’s a good thing to do.

Nevertheless, as the day approaches, the desire to participate dramatically reduces because it takes away the freedom of choice for the party day. In part, because you are obligating your friends and family to do something that will be fun but uncomfortable for some.

The furniture store is the easiest to say “yes” to today because getting new furniture TODAY, will be FUN, and that you are spending no money (for almost one year) is more than tempting, it’s downright delicious.

You feel like you MUST do this. The company puts off the payment so far into the future that most people can’t even get “there” in their mind.

Now, you think this is pretty amazing stuff?

Obviously it’s easy to get people to say “yes” to something that is going to happen far in the future.

Now … Just wait til you begin to utilize this powerful information in your business and your practice and your life.

Influence and When to Ask

And speaking of time … what happens when you ask for an answer at different points in a conversation (early on, in the middle, at the end)?

Does it matter when you ask for agreement? Does it matter when you ask for the date?

And when you do ask for something, should the moment happen quickly (do you take her out tomorrow night or in two weeks?) or do you put it off?

It all makes a BIG difference and I’ll be showing you just how big of a difference … and specifically how to handle all the variables.

I’ll show you that next time. It’s worth checking out!


Decision Point–Discover a System of Decision Making That Will
Clear the Way to Success

Go Directly to Registration Form

Next Course begins October 2, 2018

If you’ve ever taken one of my e-courses, yes, it’s like them! This E-course lasts 7 weeks and has more than 20 modules. You set your own schedule – you don’t have to be “in class” at any particular time each day. You get VIP access to a secret portion of the web site, and can log in at any time.

If you could point to one word, to one factor, to one element or cause of what happens to you in your life, it is decision.

Maybe you have been experiencing one or more of the following:

Moving is always tough but when there are more than one person’s job or one person going to a school that they love and the possibility of leaving friends behind makes for what many consider an impossible decision. What do YOU decide? How do you decide?

Your investments have done OK but your total income saved for your future is terrible. There are a lot of options you’ve been told about but you really don’t know what to do. What will you decide? How will you decide?

You are a manager at your company and only have enough budget to pursue one product line. You can choose between an almost sure thing with a very modest return or a riskier proposal that could make you a superstar. What do you decide? How do you make the decision?

You’re on your way home for the holidays. You get stuck in bad weather and are put up at a local hotel. In the bar that night a beautiful woman strikes up a conversation with you and she has offered you the key to her room. What will you decide?

A relative lives with you. They take advantage of you but you can’t let them go because you don’t know what will happen to them. What is the right thing to do and will that thing be what you decide? How will you decide?

An elderly relative lives with you. They can’t take care of themselves any more. You hate the idea of a nursing home or “worse.” You also want “a life.” What will you decide to do?

Your wife is two months pregnant. A test reveals the baby is going to be born with a disease that will require your 24/7 care for the rest of your life. She decides she wants to keep the baby. But you haven’t made your decision. What will you decide to do? How will you make the decision?

Your home has a horrible defect that you can cover easily in the selling process and the defect almost certainly won’t be discovered for years. Revealing it will reduce the price of your home $100,000. What will you decide to do? How will you decide?

You can stay at your present job which you really don’t like that much and live on a predictable but very modest income or you can pursue a venture that has about a 70% chance of success and if it succeeds, you would double your income. What do you decide to do? How do you decide?

“Just wanted to thank you. I took your Decision Point E-Course earlier this year, and have put the ideas into practice. I knew I wanted to leave my job, but didn’t seem able to decide when, how, etc. Well, using what I learned from you, I was able to make a very definitive decision about NOW being the time. I feel great about the timing in my life now and at peace with the decisions I made. This means so much to me! Mahalo nui loa (thank you so very much).”
Stephanie Smedes, Seattle, WA

You’ve been thinking of getting a divorce but you’re just not sure. There are other fish in the sea but you wonder if you can still compete? Can you do better? What about the kids? What do you DECIDE? How do you decide?

You are involved in a custody battle for your children. One of the kids is misbehaving terribly and you don’t know whether you should spank them or discipline them firmly. The result could easily effect the results of the custody hearing. What do you do? How do you decide?


Two women have taken a liking to you. You date them both for some time. They both begin to talk about moving in and a permanent relationship. One is the kind of person you feel comfortable with and would be easy to love. The other is 10 years younger and is celebrity beautiful. Unfortunately she knows it and enjoys being the center of attention. What do you decide? How do you decide?

And those are just a few of the decisions that face real people every day. Decisions that people are forced into and have no idea what to do or how to do it.

THIS COURSE shows you how to make ALL of the decisions above.

And it’s important to note, that the right decision easily can be different from person to person. Knowing how to evaluate THAT is crucial to everything you will do…but no one ever does it….

“As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission.” 
Bob Beverley, psychotherapist,

If you haven’t taken an e-course with me:  an E-course with me is not like an E-course as thought of by the rest of the world. With me an E-course means you will have instruction in several media forms. Video, audio and text. There is NO specific time you must meet with me every day.

About 50% of the people who take my courses collect all the materials and work at their own pace later. The other half work with me and sometimes with other participants when necessary, on projects that are necessary to learning how to make RIGHT DECISIONS.

My courses are universally known to be challenging, results-oriented, pragmatic and show you EXACTLY how to get where you want to go.

Decision making is a function of thinking that almost 90% of people do very poorly. Most people think that if something turns out well, they made a good decision. If something turns out poorly they made a bad decision.

And that conditioning is one of the biggest reasons why people are poor decision makers.

Decision making is first and foremost about MAKING DECISIONS IN THE FIRST PLACE.

Every day, people vacillate on making changes in their lives that they KNOW are absolutely necessary, but they decide to do nothing and hope for the best, only to live a life where nothing ever changes.

This is where we begin.


You will learn how to recognize situations where you are about to commit acts of self-sabotage. I’ll show you how to identify it long before it becomes an issue. I’ll show you how to crush self-sabotage so you can make a CHOICE instead of only having the ability to stay with the Status Quo.

This first week’s module alone will be worth the investment in the course.

How would you like to NEVER procrastinate again?

What would happen if you could actually MOVE in the DIRECTION that you want to, even if it is ONLY AWAY FROM WHERE YOU ARE TODAY?!

By the end of week one, you will have daily projects to do for several weeks that will almost literally beat the habits of self-sabotage and procrastination from your life.

Most people don’t know that procrastination is a habit you picked up, but it is NOT your fault.

The same is true of self-sabotage.

I will explain why, where it all started, why it happens to everyone and why it must be eradicated intentionally and with no little effort. By the END of the course, IF YOU FOLLOW the Decision Point Plan, you will have eliminated procrastination and almost all forms of self-sabotage.

I’ll explain in detail why self-sabotage is a little trickier and lurks in EVERYONE’S back yard waiting to strike. I’ll show you how to get rid of it and then prevent it so you never have to deal with it in the future.

And that is only week one! How we doin’ so far?!

Decision IS Destiny

You make decisions all the time. Generally speaking, the more decisions a person makes, the more successful they are.

The better a person is at making decisions, the more successful they are.

When you move from your old home to the home you are in now; maybe you moved because you wanted a bigger house, or to put the kids in a better school district. Maybe it was just closer to where your job is…more convenient.

And of course in the case of uprooting and moving your family, you’re talking about a lot of variables, a lot of things to consider. You’re going to find out how to make the right decision in which house to buy and where to move.

What about leaving your job for some other opportunity?

FEAR enters the picture quite clearly and because the future is seemingly unpredictable, you feel frozen or stuck as to what to do, so you immediately default to stay in your same job. But there is a way to make this decision much easier. And you’ll be pleasantly surprised when you do….

But there are also the smaller decisions of life.

  • Which movie to go see…
  • Which show to watch on TV….
  • What to make for dinner…
  • Whether to go to the game or stay home….
  • Whether to take a vacation with or without the kids…
  • Whether to wear blue or black…

There is a simple method that takes little thinking at all to make these day to day decisions.

And then there are decisions that you make that influence other people’s lives like taking a new job, going into business for yourself, moving to a new area, having a surgery that has risks involved….

How do you know what to do? Don’t worry, most people haven’t got a clue as to how to make the right decision every time, and there is a right decision to make.

Then there are Destiny Decisions…those decisions that you make that will literally determine where you are going to be in three years or five years.

These are REALLY IMPORTANT decisions. Every day I see people screwing them up as if they are no big deal.

You’ll find out a methodical system that might take a very short amount of time or significantly longer depending on circumstances. Nevertheless, you will find out exactly what to do every time.

Obviously there are plenty of Black Swan’s (unexpected random events like hurricanes and terrorism) out there to get in the way of what you want in life, but nothing you can control impacts your life more than decision.

Write that down.
Put it on the refrigerator.
That alone is worth $10,000, yes?

Nothing you can control impacts your life more than decision.

How would life be different if you knew you were going to make the right decision, every time?

(Every time?!)

Did you know that in life, there is almost always a best decision?

What would happen if you had the method for decision making?

What would it be worth to have a simple systematic approach to decision making where the guidelines are from your head and heart?

Most people are paralyzed with uncertainty about whether they should:

  • Ask the girl to marry them.
  • Make a purchase.
  • Move from one place to another…
  • Quit their job…
  • Decide between committing one person or another.
  • Start a business…
  • Ask the girl to go out with them…
  • Send the letter or not…
  • Decide between hiring one person or another.
  • Get a divorce….
  • Send your kids to public or private school….
  • Choose between a new car, a used car or no car….
  • Go back to school to get more education….
  • Fire the person or not.
  • Invest in stocks, bonds, real estate and not screw up.
  • Accurately plan for their future in all areas.

Why Do People Make Bad Decisions?

And…they make bad decisions because…we all have about 8-10 areas of failure in our brain….similar experiences where you make the wrong decisions over and over again.

(Like marrying the same guy five times, dating jerks, working for idiots, saying the wrong thing at the worst time, etc. Sound familiar?)

We’ll repair all of that. (If we don’t, life will be the same tomorrow as it has been in the past….)

Did you know there is a proven way to make the right decision in each of the above choices?


For the sake of discussion, let’s assume that is correct. There IS a method you can use to make the RIGHT decision just about every time.

It doesn’t take a genius to think, “I decide to make more money,” “lose weight,” “get a better job,” “get married to perfect person x”.

KEY: Learning the process of making the right decision involves making that decision STICK, be UNYIELDING and barring a Black Swan, guaranteeing you will follow through.

Over the last 15 years we’ve been fortunate to have studied the raw information about how to make laser beam accurate decisions. Complex software programs have shown scientists how to simplify the decision making process using some mostly simple (sorry, it’s not ALL instantly easy!) rules.

And now, you don’t need the software or the computer any more…

And, by the way, in the last 15 years there has been an incredible amount of research done about decision making that teach and use VERY FAULTY processes, that can’t and don’t work.

KEY: You’ll experience FIRST HAND, how what seems to be an obvious decision, is almost always the wrong one….the costly one…(often the disaster one….)

If you follow that teacher’s advice, you’ll flat out screw up.

You’ll end up with next to nothing and headaches and heartaches to boot.


People, including a lot of authors, are lazy.

They don’t do the research.
They don’t test.
Why should they?

They get paid the same no matter what and when YOU screw up, they just say, “you did it wrong.”

Play along for just a moment.

Can I ask you a question?

Have you ever read that it’s been proven that 93% of all communication is body language?

Of course, lots of times. Everyone has read that.

And of course, it’s not true.

(It’s not even close to accurate.)

How could that be, it’s common knowledge…isn’t it?

There was one study done by a brilliant communication researcher 35 years ago that evaluated people saying one word to another, with the other person only being able to see the person from the neck UP. (that leaves about 90% of the body out of the study.) In this one specific instance, Dr. Mehrabian found that about 93% of the communication sent was at a nonverbal level. Obviously when people communicate with more than one word and people can see below the neck, all kinds of factors change the percentages.

Problem is people read something in a book written by Goofball X and they believe what she writes because she says it’s “scientific.”

People look at their lives and think, “I did everything I was told…”

Yep and look at that life. It didn’t work.

The guru didn’t do the research. They went with the party line and taught that.

I don’t care about the party line because I don’t like the people at the party.

Remember when Benjamin Franklin did his famous experiment about testing each of the virtues (temperance and so forth) for a month so he could eventually become adept at all of them? I’ve heard most motivational speakers talk or write about this. I’d name them, but it would take an entire page…

Anyway…You remember… but he gave up the idea after the first week …he never did the experiment. He wrote early in his biography that he was going to do the project and then soon after decided not to. Basically he said it was impossible to do such a thing.

I’ve never heard ANYONE get that right, either.


And because you trust them YOU TRY IT and FAIL.

Franklin’s personal challenge didn’t work for all kinds of reasons I’ll show you later.

Question: Why did you believe he actually did the project?

Only one reason: …because someone you trusted or believed, an author, a teacher….told you that it was true.

Want a quick way to filter a crummy guru out?

If they tell you that story, they didn’t get very far in Franklin’s biography. If they tell you that, they’d tell you anything.

By the way…what did Franklin do instead?!

I’ll show you that at Decision Point, too.

The point is that MOST of the stuff people tell you to do…. that is “scientific,” that is based on laws of the universe or proven techniques is nothing more than their imagination having run wild.

…and following their advice will get you the same ultimate destination, every time…

Back to Start. (If you don’t go into foreclosure first.)

So why don’t the vast majority of people make good decisions?

Why are people AFRAID to make decisions at all?

They’ve been given crummy information and worse methods for how to choose and what to do.

It’s that simple.

(OK, there are eight other core reasons people make crummy decisions every day, but to pick on your neighbor here is so not cool…)

And what does the Power of Decision Point give you in life?

  • Choice
  • Personal freedom
  • No limits
  • The Ability to Succeed When Most Others Fail
  • The Ability to Make Big Changes in Life with Ease and…
  • Wealth if You Want It
  • A LOT Better Life If You USE The Power of Decision
  • Success when you use The Power of Decision.

You’re going to learn it ALL in this 7 Week E-Course.

If you’ve been in an E-Course with me, you know that although they are always convenient, they are also densely packed with practical, real life application as the end result. That is the same here. Everything you learn will be immediately applied to a crucial part of your life because there is a LOT going on in your life right now and a LOT of it has to change but you don’t know WHAT.

Each week you’ll receive a number of emails or documents from me. You’ll have homework assignments that are all real-life based…your life. You’ll be given audio’s to listen to or video to watch. You will once again, find out what “over delivery” means!

You’re going to discover:

  • How People Decide
  • Why Most People Make Almost All Bad Decisions
  • How to KNOW What to do…
  • The Four Factors of Luck and How to Tilt the “Luck Factor” in YOUR Favor.
  • How to Beat the Black Swan when Bad Luck Strikes….
  • All of the Successful Strategies for Decision Including Decision Point: MY PERSONAL SYSTEM
“You’ll never see a sunset if you keep going east! And you’ll never live the changes you want in life if you exercise your decisions in the wrong way. No matter how positive or determined you are. So, if you want to begin making decisions that will help you take control of your life at a whole new level, then you need to enroll and immerse yourself in Kevin’s new e-decision-making course. It’s packed with fresh, new, exciting information that will help you train your brain, period. Since I completed the course, I have learned to think better and smarter about challenges, enjoy being able to make powerful, timely and well-considered decisions with new secret technology that until recently, only the elite had access to. In the course, besides being presented in a convenient format, you will be able to start and work on your learning curve at your own pace. And, personalized learning means you can contact Kevin at any stage of the course. I strongly recommend this course, it has solutions that really work!”
David Power, London, England

Do you sell something for a living?

[Pay attention: I’m going to show you how to analyze how your client WILL DECIDE on buying your product or service…and I’ll show you WHAT is going to happen next…think that might be worth $10,000?!]

I’ve never given the system for DECISION POINT to anyone.

I’m not going to write about it in Coffee….ever.

But the time is now to experience a truly transformational experience in an exciting and unique E-course.


No one else is going to ever show you this information. You’ll never experience these experiences with anyone else. You can’t find anything remotely similar “out there.”

So essentially, you’re stuck spending seven weeks with me. As with all of my E-Courses, I am your PERSONAL COACH and you don’t have to be at any specific place at any specific time. The program is delivered via audio, video, and text.

So what’s going to happen in these seven fascinating weeks?

I’ll personally show you the problems you face when you make decisions.

You’ll find out the impact of other people on your decision.

I’ll show you how to minimize the NEGATIVE impact of other people on your decisions, including the people you might love or work with every day.

You won’t regret your decisions anymore.

You’ll understand how to MINIMIZE RISK and MAXIMIZE RETURN on both business and personal decisions.

I’ll show you EXACTLY what to do when the RIGHT decision you determine, FEELS completely wrong.

Finding out how your beliefs, faith, values and lifestyle factor into your decisions matters a lot to you. No one else shows you how to be true to yourself and others around you while you decide for your Self or for many.

Almost forgot…

At the end of the course, you will have one cool, big Coffee Table-Sized Manual that you will be able to refer to forever.

Your tuition: $1995 today!

A couple things before you apply!

  1. I reserve the right to reject any application for any reason.
  2. There may be a few group projects that are necessary for making decisions where two people are involved, instead of just you (as in a marriage, with kids, or at work). If you are unwilling to e-mail one of your fellow participants during these two projects do not apply.
  3. Everything is yours to keep, but you may not share or give away any of this information to anyone.
  4. If you’re still here with me, then I look forward to seeing your application!

$1995 Today!

Register for Decision Point E-course

Register for Decision Point with Installment Pay Plan

Coffee with
Kevin Hogan

persuasion newsletter

Coffee with Kevin Hogan, delivered Monday.

Dr. Hogan’s blog & newsletter are both 

…free forever.

You get the very latest and most important findings in human behavior, relationships, wealth building, outcome acquisition, nonverbal communication, mind control, covert hypnosis, selling, and marketing.

You’ll also get his book Mind Access, as his gift to you.

“Subscribe Now” and confirm it today by email the minute after you subscribe!

Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

What People Say

“Want to influence others? Want to persuade others? Want to sell others? Then Science of Influence is not just an option – it’s a landmark breakthrough of information you can use the minute you read it.”
"As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success, and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor, and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission."

Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

Subscribe to Coffee with Kevin Hogan today!

You can always write us at or

Pay attention to your spam/junk/trash folders, shoot maybe the neighbors!

 Coffee Bonuses

And as a bonus for joining, Kevin will give you two hefty eBooks: Mind Access and Overcoming Rejection.

Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

The tips you receive in Coffee with Kevin Hogan will help you in your relationships and in your business. The fun stuff, well is just fun. Subscribe now and see for yourself.

Subscribe to the weekly e-zine, Coffee with Kevin Hogan and you will be first to find out the latest in persuasion, influence, body language, personal development, sales and marketing.

We respect your email privacy

It’s worth being patient for this page to load completely. Apparently the subscription form is ABOVE this text!

Network 3000 Publishing (952) 465-7525 | 952 443 5049