Part One of Two
The notion of a self fulfilling prophecy is simple. We think it will happen and it does.
Is it real?
Some self fulfilling prophecies are very likely to come to pass. Others never will.
Today you find out what kind of prophecies will be fulfilled and what kind rarely are.
And to understand all of this we have to first look at The Optimism Bias. This week you look at the up and down side of Optimism Bias.
This is a simple skewed perception we all have that helps determine whether or not prophecies will fulfill.
You and I have an Optimism Bias.
- You and I believe that we are better looking than average.
- We believe that we are more intelligent than average.
- You and I believe that we are better automobile drivers than average.
- We believe we are better at pretty much everything…than average.
These are beliefs that we have and they are undeniable because we have “proof by comparison.”
Every single day, you look out THERE and you see people who make the most ridiculous decisions all based upon faulty premises. You and I see that they believe they possess some amazing ability… that they don’t have.
You see parents do this with their kids.
Their kids are having fun in gymnastics, perhaps even practicing an hour each day. The parent begins to hallucinate their child is a future Olympian. You and I know that Olympians are essentially in training almost 24/7 all day every day. Your friend’s child is a sharp kid, does some cool tumbling and has some neat tricks on the uneven parallel bars, but the fact is, she has zero chance at Olympian fame.
But if it was OUR kid, our vision could be just a little skewed.
You and I shake our head as the overweight guy pounds down another 1500 calories at a meal. Will his diabetes kill him before his heart gives out?
Why does he not see it? Doesn’t he care about himself?
Fact is…you tend to be pretty effective at judging people briefly after you meet them.
Your Clear Lens
You’ve developed Instincts (Nonconscious Learnings) through thousands of similar experiences.
In fact, you and I tend to have a pretty good handle on what other people should do in a lot of areas of their life.
But, the reality is that we aren’t as great at Self Analysis as we are Other Analysis.
You really want to know why your “Positive Self Expectancy” doesn’t come to fruition when compared with the frequency that Negative Expectancy in yourself and others does.
It’s a pretty important question that you deserve an answer to.
Is being negative bad? Is optimism good? …
Where does “Hope” Come From?
- You already believe you will have more money in 2015 than you do in 2014.
- You already believe you will have more time for “things” in 2015 than you do in 2014.
Piles of research shows otherwise.
Your current Optimism Bias is already giving you a certain boost in life. If you didn’t experience that, life would be less hopeful.
Now here is the reality and what you can do about it.
An Autopilot World
Most people, for all their thinking, are relatively inert. The vast majority of people are on autopilot. They mostly operate from their nonconscious brain functions.
They do the exact same things every day. They respond to stimuli and engage surprisingly little proactive behavior.
Most people are quite good at their daily routine. They wake up, shower, shave, get the kids to school, cook, get to the office, answer the email, do their work, punch out, return home, cook, get the kids to bed and while tired, even burned out, they are remarkably competent at these experiences.
In other words, every single day people experience positive affect about what they do. They feel GOOD and COMPETENT about their ability to handle their immediate world. And the fact is, so long as nothing goes wrong, they do a great job.
Predictability = Autopilot
Because their world is highly predictable.
The toilet always flushes when you flush it. They are good at flushing the toilet. They feel competent.
Now, if you were to place something DIFFERENT in front of someone, you’d see a different result.
This “something” can be anything that is not part of their daily life, something that is NOT taken care of by the nonconscious brain… in fact, anything that is NOT instinctive…and they “freak out.”
For this experience, they tire faster.
They have no energy because they have built up no tolerance for new activity mental or physical, that burns mental energy which chews up a lot more calories than jogging ever will.
Something NEW happens and most people fall into a state of stress.
When life is NOT predictable most people…do indeed freak out.
The person who talks about “control freaks,” really is telling you that they do the same exact thing every single day and they have almost no deviation where they are consciously required to “wake up” and consider facts about a decision.
The control freak is constantly navigating new waters, coming upon obstacles and directing traffic to overcome them.
Some control freaks are darned difficult to be around. They can take TOO MUCH control and make life maddening for those around them.
But most control freaks aren’t crazy at all. In fact, they are the people who make the world go ’round.
Meanwhile, almost all of normal people’s decisions come from “intuition” or “instinct.”
They don’t need to evaluate flushing the toilet. They are intuitive.
They know they are competent.
They are certain their instincts/intuition are better than other people’s. (In all areas of life.)
How do they know?
They observe people under stress and see them struggle.
Because they don’t notice people when others are NOT under stress.
Why are people who make a lot of mistakes ideal to hire or marry? …
Begin to Notice
There is no device in the brain to trigger an alert for “WATCH OUT FOR THE KID SLEEPING ON THE BED.”
Most people’s brains are only trigger consciousness when there is a deviation from the norm.
Less deviation = Less stress.
Less deviation = more observations that are predictable.
Less deviation in life = more certainty about the environment.
Less deviation in life = more familiarity and comfort.
Ask someone if they are intelligent:
They will tell you that they are indeed quite sharp and they have evidence because they make almost NO mistakes in the course of a day.
Mistakes = Waking Up
People who make few mistakes are the WRONG people to hire.
People who make few mistakes are not used to thinking.
They are reactive by nature and thus they live with a fear of failure.
If you are a manager and you have the opportunity to hire someone who tells you they make a lot of mistakes vs. someone who tells you they don’t, you always hire they guy who says he makes plenty of mistakes because he is really telling you his brain is not on autopilot. He is comfortable or at least familiar with new experiences. THAT is the leading indicator of greatness.
Remember the person who doesn’t make a lot of mistakes is the person who doesn’t experience failure very often. They don’t fail because they don’t do anything they can fail at.
This person is living with their eyes shut. They are walking in their sleep.
There’s not anything wrong with that, of course.
They never are required to wake up because they flush and it always flushes.
Deviation means something DIFFERENT happens.
Deviation means UNEXPECTED.
It means UNFAMILIAR.
It means UNCOMFORTABLE.
UNEXPECTED, UNFAMILIAR and UNCERTAINTY kick in the most powerful of all human drives after reproduction.
You call it the flight/fight response.
And you don’t like it.
The Status Quo Life
Most people live their lives avoiding ANY DEVIATION.
Think about it.
There are millions of people who work at jobs that require no deviation from the norm on a day to day basis.
Here’s a real life cultural experience that exemplifies walking in one’s sleep.
The 35 year old at the county, believes they “have a pension.” But more than half of those 35 year olds will never see that pension.
They’ve heard this 100 times but instead of doing something different, they AVOID the uncomfortable and continue to do what they are “competent” at. They won’t deviate. They fully believe someone else will deviate so they never have to.
These workers aren’t alone in blind adherence to the Status Quo…to an Optimism Bias.
Believing “things will be fine” makes people FEEL better and it’s only reasonable that people feel better most of the time.
They tend to have a “positive outlook on life.”
That “positive outlook,” is one way they determine quality and satisfaction in life.
Is that “positive outlook” a trap? …
Does “Happiness” Exist?
Perhaps they ask you, “are you happy?”
Happy is one of those fascinating definition-less words that ultimately means “have you experienced very few failures lately?”
You and I want to “feel happy”, too. Everyone does.
However, people want to feel happy and at the same time deny the starving children in Ethiopia and Somalia. And the starving Mom’s. The dead Fathers.
They have an Optimism Bias.
Reading my Facebook today I read many such mentions of, “Your life today is a gift from God.”
Who knows? I certainly I have no idea if that is true or not. But my thoughts go to the child who just starved to death in Ethiopia or Kenya…Ogaden or India.
They have no Optimism Bias. Starving to death is hope-lessness in action. And there’s nothing anyone is currently doing about that child dying so her life can be God’s too…
The denial of reality causes people to not see pain, suffering.
Another Facebook friend posts, “Health care is a Human Right.”
That should make anyone laugh.
First thing I wonder is why they aren’t at least feeding one family in Africa if they truly believe that.
Or perhaps only in some places is “Health care a Human Right.”
They want to feel good and they DO feel good about themselves.
They run their life in such a way that if they feel comfortable and things are familiar, they are in their zone.
Think about it.
Belief of Entitlement
As long as THEY get their pension, it really doesn’t matter if someone “after them” doesn’t. As long as they get “theirs.”
And why is this yet-to-be-collected money from someone else who might be equally as deserving, “theirs?”
It’s a belief. And it’s got to be a very strong belief. Like a belief in God. Believing someone has a right to a pension or health care is quite another thing.
They believe they “have a pension” and they believe they “will get it.”
They believe they are entitled because they were “promised it.”
Because of this, our 35 year old friend has no need to live in any frame of mind other than Status Quo. Everything will be taken care for them like a child in diapers. They will get changed.
They truly believe that because the government or the company promised it, that they deserve it, are entitled to it.
But you and I see the obvious. There is no “it.”
Big mega-companies and of course governments of all types and sizes are constantly going bankrupt.
They have billions of dollars that will be due to hundreds of thousands of 35 year olds, most of whom will never see that money. It’s just the way business goes. For people who are used to deviation, difference, unfamiliarity, and discomfort, this is all simply part of life.
For people who are not used to deviation, not used to difference, are not familiar with embracing change, the unfamiliar, the uncomfortable…they have a strong bias to “believe” something which is not ultimately possible…
They anticipate getting paid to not work. (Pension) This notion of being paid not to work has been in existence in the United States for about 70 years. Prior to that, in all of human history…no one was ever paid to not work. Why?
It’s not possible to sustain. It can’t work mathematically.
And the math is remarkably simple, but most people can’t ever even compute that problem.
And then that Reaction-Only Individual would be entitled/deserved to be entitled to SOME KIND of compensation that doesn’t require them to do something uncomfortable or unfamiliar.
Ever hear the phrase, “another job in your field?”
Have you ever heard something more ridiculous?
Only in the last 50 years has that concept been a consideration.
It’s not in the Bible.
It’s not in evolution.
It’s only in the United States.
It is so strange and foreign to human thinking that it requires a very specific cultural weakness to even utter the words.
If you and I were to ask the woman in Ethiopia….the gal in rural China who earns $2 or $3 per day…they will tell you that they have never heard of such a notion because only in the United States does it exist.
This bias toward Self Protection is completely understandable.
The Optimism Bias causes people to believe _______________…
Most but not all humans believe they are insulated from negative events and people by being part of the hive, the collective.
The Optimism Bias causes people to believe that everything will be OK and those who try and tell them otherwise have a “negative attitude.”
To do the math requires deviation from non-conscious control of the motivations of human behavior.
In other words, it’s not that they couldn’t figure out they won’t get their pension, it’s that when they do the math they will realize that they are about to do something dishonest. They are going to take someone elses hard earned money so they have it and the person they steal it from doesn’t.
The math is ignored.
After all, they might think, the Pension Fund of America will kick in if the company or government doesn’t have the money, right?
That could be true as long as only a few people “lose their pension.”
Let’s just solve the entire equation now. If even 20% of employers fail to fund their promises, there are no employees working to steal the money FROM.
The first employee that gets a job would have to give all of her money to people who don’t work.
It’s not even math when it’s this uncomfortable.
It’s not a matter of intelligence.
Think about this:
There are only a small percent of people who have an IQ > 132. 2% to be precise. They are geniuses.
Everyone else is pretty close to a normal human.
Those humans all have the ability to discern and deviate but only those who are open to deviation, difference, unfamiliarity will be able to do the math. It’s not about how smart they are, it’s about their willingness to observe a horror movie and be really, really scared.
Now, perhaps the individual is stating affirmations like, “I am wonderful” and “I am at peace.”
This accomplishes nothing except keeps the conscious mind shut off for even more minutes in the day.
This, of course, is not all bad. The upside is the person is more at peace.
The downside is the person is dysfunctional when faced with difference, change, stress, being in a situation they are not in control.
It is 100% understandable.
It is absolutely normal human behavior.
Unfortunately, this normal human can never grow beyond where they are.
They believe they will, but they can’t until they train themselves to be uncomfortable and in unfamiliar settings.
Their day to day existence forbids anything other than assembly line thinking. There is no variation.
What percentage of the people in the world are actually Unconscious? …
The Golden 10%
Ouspensky wrote that 90% of the masses are unconscious and only 10% are conscious.
There are no official numbers. I might not agree with the Russian Philosopher’s assessment. But, I would certainly agree that 90% of people are operating non-consciously over 90% of their waking hours.
I’ve cut the lawn…or a lot of people’s lawns since I was a little kid. It was only these last few years that for the first time in my life I don’t cut my own lawn every week in the non-winter months.
For me, every Sunday morning was “gotta cut the lawn, see you in an hour.”
Cutting the lawn for me is a non-conscious mind activity.
I am operating on autopilot. You pull the cord a few times and you go cut every blade of grass you come across until you are done. You go in the house and get a shower.
Non-conscious. Same day. Same exact cutting pattern.
Same exact direction of the pattern. Same…everything.
You can either sleep while you cut or think about something else. This doesn’t mean you don’t perspire. It doesn’t mean it isn’t work.
But it is familiar. It is a hamster wheel of familiarity and I am 100% competent at cutting the lawn and damn proud of the fact.
In fact, I believe I cut the lawn better than almost anyone.
I’m positive I do. I look at my lawn. I look at the neighbors.
His is OK. Mine is good.
The important part is not that I’m better than my neighbor, it’s that I’m competent at my chore.
Take me out of that element and I won’t be competent.
I know how competent I am because I look with disdain at someone who couldn’t even start the motor… forget cranking up that hill every week. I am competent and I deserve recognition for the fine work I do each week cutting my lawn.
This is how corporations and governments train the vast majority of their employees to think. As long as they can perspire, know they are competent at cutting the government/corporate lawn, they KNOW they are competent and deserve to be paid and praised for work they can do without thinking. And then continue to be paid when they stopped working, “for a living.” It is funny when you think about it.
Our vocabulary, our metaphors haven’t caught up with reality.
The worker is going to be terrified when they can no longer work where they work doing the same job over and over for the rest of their working life until they get paid to not work for their life.
Just thinking about it will create anger and distress in their mind. Their adrenaline will pump. They will get frustrated. Thinking about such a moment is deviation from the Status Quo and as long as they don’t have to deviate, they will be free from distress.
Gain Control: By doing what? …
We Want Control
Each and every day, we want more control in our lives.
That requirement of control means that we have an Optimism Bias that says we’ll have more time next year. More money. And for SOME people who switch off autopilot (which = switch on stress) they probably will.
Switch OFF the Autopilot
For everyone else the computation is simple:
If people’s Self Belief, if their Self Prophecy switches OFF autopilot, then positive or negative, they can and will change.
If the Self Prophecy does NOT switch OFF autopilot, the person will not change until the job and pension are officially gone.
I know it’s difficult, but it’s probably worth getting a head start helping people understand this notion.
It’s pretty simple and it might save their future life.
It’s that simple.
and Web Wealth
9+ Week E-Course
with Kevin Hogan, Psy.D.
Next Course begins September 30, 2014 – Pre-register and save!
“Will YOU be the next person to do “six figures” annually on the Internet?”
Before we begin, go to Google and real quick search for:
- Body Language Expert
- How to Read Minds
- Reading Body Language
- Communication Exercise
- Covert Persuasion
- Millionaire Mind
And in each case, if you click through, you’ll notice at least one return on page one for these phrases.
I tell this because it’s crucial to my business model…being on page one of Google for what *you* choose.
When you want to make money online… you either:
a) pay a lot of money to get people to hear about you or
b) you cause the search engines to bring people to you by the hand.
We could search for two dozen other phrases, but you get the point. (Sometimes appearing 3 or 4 times on the same front page!)
Using the same strategies and techniques we’ve used to make a ZERO investment turn into *seven* digits…I’m thinking, you can do the same or at least half or a third or a quarter of that…
A few people have taken what I’ve done and turned it into EIGHT digits annually…THAT requires a significant amount of work, and maybe even some luck. So let’s stick with more attainable outcomes, at least for now.
This E-Course includes a detailed step by step systematic approach to these kinds of results, so you can SEE HOW to do what you need to do… The delivery of this course is almost all on your computer and it includes video and audio files (lots and lots of both), and written material along with complete access to me for mentoring and coaching.
Because Online Marketing of a new or existing “business” is evolving rapidly, we have dramatically updated and upgraded the course for this time around.
It is quite …excellent.
What helps most is that unlike a barrage of home study programs, with our team, you can ask questions that are important to you and your efforts 24/7. And for two solid months as we progress step by step, day by day.
You have a MENTOR. (Actually a few this go ’round!)
You have me at your email pleasure for as many hours as I’m awake. That’s most hours….I will answer EVERY question in copious detail so you have 100% understanding.
Question: What is the value of a 9+ week course if it brings in $100,000 in say 2015?
Well, I’ll tell you what it’s worth to me.
When your website(s) NET revenues total $100,000, that’s when you pay 2/3 of the course tuition. Less than 1/3 of your tuition is paid in advance.
Some people sell you an Internet Marketing package for say, $5,000.
A bunch of DVD’s or CD’s and a manual and that’s cool but will you REALLY do IT???!?!?!
Research says NO. Research says…the probability approaches zero.
You won’t fail because you won’t start.
So I’ve once again made use of this schedule for tuition.
Fair? I’ll be back to tuition shortly.
The System you are going to learn is unlike anything you’ve seen or heard of before.
Building wealth on the web requires doing a number of simple things right. It requires doing a few more complicated things fairly well and it requires being able to master ONE of about 20 different marketing tools. That’s it…one.
Most Internet Marketers will tell you WHAT you need to know. I will show you HOW to do it and WHY.
Everything you learn in this experience is 100% for your business.
Your total knowledge of the web/internet/media today doesn’t have to even hit the radar. We walk you through everything, step by step.
For example: If I tell you that you are going to use video on your website….I’ll SHOW YOU HOW TO DO IT in such a way that it works FAST and EASY. I won’t just say, “Oh, video on the website is really helpful…”
I’ll show you how to get video on your website for the world to see. (It’s not 1/10 as hard as you think it might be.)
BECAUSE I HAVE A VERY LIMITED SCOPE OF COMPUTER KNOWLEDGE YOU LEARN ALL “THE SHORTCUTS” I’ve learned to do things quickly and efficiently.
Here are just some of the 100 Keypoints reflecting what you will learn:
Note: There is no mandatory schedule you need to follow – you create your own schedule to follow for the duration of the course (although you WILL have Kevin at your disposal to ask questions via email 24-7).
1) How to get a web name in 2 minutes. (like kevinhogan.net)
2) How to start a website and have it UP in 55 minutes.
3) How to post the website to the Internet in 10 minutes.
4) How to get people to come to the website within 4 HOURS.
5) How to get the biggest search engines (google, yahoo, msn, aol) to direct people to you instead of your competitor, for free. (within 2 days)
6) Exactly WHAT you need on your website to make your website popular. (Within days.)
7) How to make those search engines fall in love with you and send more and more traffic your way. We’ve gotten EVERY participant in past courses, ON GOOGLE within a few days.
8) Specific things you can do with nothing more than typing a letter that will make the search engines think your site is important enough to push you onto the first page at google, yahoo and msn. Within 7-14 days.
9) How to KNOW what to sell on your website(s). Whether to start a Coffee Table Business or use the Internet to make your current business thrive.
10) Choosing products and services to sell.
“Kevin’s Internet Marketing and Web Wealth E-Course was excellent. He gave us LOADS of stuff to learn, and he also personally answered every single question I could throw at him. So now I have all the knowledge needed to successfully market ANY product. There’s no need to guess or wonder what some other guru knows that I don’t know because he gave us everything that actually works!” Jason Lowe, New Zealand
11) How to make a relatively nice stream of you know what, without having to create a product or service yourself!
12) How to get other people to help you build your empire as quickly as possible. And not just how but your team will indeed do this with you as you will help them do the same thing.
13) How to create a sales force of people to tell the world about you…
14) How to WRITE the copy (advertisements) that will sell the products and services you will offer.
15) How to know what to write.
16) Learn all the wrong ways to write that will cause any site to go broke.
17) Learn the EXACT WORDS and PHRASES that the pros use to sell outlandish amounts of dollars every year.
18) How to appeal to a very specific audience so your message doesn’t have to be wasted on people not interested in what you are selling.
19) Learn the art and science of copywriting.
20) Find out what sizes of print and what FONTS and COLORS of type make the most money the fastest.
21) Learn how to test in just a few DAYS what is working for YOU and change QUICKLY so there are NO WASTED DAYS in building your business.
22) Learn to do the things that sound complicated that can be SUPER EASY….like picking the metatags and keywords for your website.
23) How to know what words to choose as your “metatags” so that google knows what you would LIKE your webpages to be known for.
24) How to display your metatags and keywords so that the search engines trust you.
25) Search engines don’t read like people. If I want to promote myself as a body language expert, my metatags and keywords might have to read “EXPERT BODY LANGUAGE” and not, “BODY LANGUAGE EXPERT.” I’ll show you how to figure this out in SECONDS.
“Kevin, I want to thank you for your Internet Marketing E-Course, as I was able to write a book (me! I wrote a book!) with the information you gave. I was a bit of a silent partner as I didn’t talk, email or respond with the group much, but I have learned a great deal and this course has been invaluable to me and my business. Thank you!” Betty Eastman, LCSW bettyeastmanlcsw.com
26) Find out how to get other people to help you build your business…even your competitors. (REALLY) So all that you do every day…it’s all done so you are in total control of your own income.
27) How to get people to buy products you release today….today…yes…you make it, produce it and release it today…and it sells TODAY and it sells A LOT.
28) How to write an ad for that product that will actually work. (If you have written an ad before and discovered it failed miserably you know that almost ALL ads fail.)
29) How to develop LOYAL customers.
30) There is NOTHING more important in web marketing than using email or better, an “E-zine.” I’ll show you how to write your own Coffee with Kevin Hogan and have people CRAVING IT every week.
31) I’ll show you the biggest risk I ever took in Internet Marketing. It has to do with Coffee with Kevin Hogan and it paid off like the lottery. NO ONE ELSE does this who has an e-zine. I’ll show you what it is and how I did it.
32) I’ll show you how, step by step to get your e-zine DELIVERED into the email boxes around the world so it isn’t filtered as spam.
33) I’ll show you step by step how to develop LOYAL readers where everyone else just has their ezine read rarely and often by accident.
34) You’ll learn whether or not you should promote specific products and services through your ezine when you are approached.
35) People talk about their “lists” of one million people. Let me tell you that number means diddly. If you are on a LIST you are NEXT IN LINE at the hotel. I have READERS. People who want to read Coffee as much as they want to read Cosmo, Maxim or The Wall Street Journal. The difference between a LIST and YOUR READERS is ENORMOUS. I’ll show you EXACTLY how to have people KNOW they are important to you.
“Kevin, the Internet Marketing Course was great! I highly recommend Kevin Hogan’s web marketing and Internet E-Course to anyone who is serious about learning and implementing the nuts and bolts of having a profitable online business. Hogan without a doubt over-delivers on the information he provides. This course was well worth the price and way more. Again, if you are looking to learn and grow your Internet business, this course is for you. Whether you are a beginner or advanced, I highly recommend it.” Michael Roth, DC, www.rothwellnesscenter.com
36) I’ll show you how to develop a relationship with your readers, no matter how many your have…so that when you take a week off and your E-zine doesn’t show up in their mailbox, they are screaming at you and telling you they miss you!!!
37) You’ll learn EXACTLY the formula I have discovered for success using an E-zine in conjunction with your work.
38) I’ll show you how to get articles for your E-zine if you can’t write them all yourself. (Free articles that are surprisingly good.)
39) I’ll show you how to get the biggest names in your field to contribute articles to your fledgling E-zine.
40) FACT: The E-zine is the SINGLE MOST IMPORTANT PIECE of the Web Wealth puzzle. I’ll show you why and how to make sure nothing ever goes wrong.
41) I ‘ll show you EVERY secret I have learned about Ezine’s that will make you a LOT of money.
42) I will walk you through STEP BY STEP how I write Coffee with Kevin Hogan every week. Not so it’s the fastest, or easiest but so it’s the BEST.
43) How many OTHER Ezine’s do you read other than Coffee with Kevin Hogan? I get hundreds in my mail box every week. I read 7. That’s it. I’ll show you those seven and why I like them and why they are as profitable or MORE PROFITABLE than Coffee. Almost all Ezine’s are TERRIBLE. 99% is not a big enough number. People do NOT GET WHAT AN EZINE NEEDS TO DO. You will.
44) You will find out how to decide whether you should have a full color ezine or a simple text ezine. There is an EASY ANSWER for YOU and there are only THREE VARIABLES. But if you make the wrong decision, you go broke.
45) I’ll show you how to write a SUBJECT LINE. NOTHING IN YOUR ENTIRE BUSINESS IS MORE IMPORTANT THAN THE SUBJECT LINE OF YOUR EZINE each week. Not your product quality, not your website, not YOU, NOTHING. I will show you successful subject lines and then I’ll grab subject lines from my email box and show you what other people are doing that is wasting their time and their life.
46) I’ll show you how to make extra money once per month in your e-zine with an idea very few have ever thought of.
47) I’ll show you how to get your first 5,000 READERS as quickly as possible and compare them with the first 100,000 people on anyone else’s list and show you why YOU WILL MAKE FAR MORE MONEY.
48) I’ll show you REAL SECRETS that will help you use your EZINE to boost web traffic to your website that NO ONE ELSE IS DOING RIGHT NOW. (They will be after they take the course.)
49) I’ll show you what NOT TO PUT IN YOUR EZINE so you save yourself legal problems.
50) I’ll show you what is necessary to make your ezine 100% legal. (and pretty soon legislation will pass that will put most ezine’s out of business)
51) I will show you benefits and drawbacks of software programs that can help your business….or not. (Including email programs, linking programs, website enhancement programs, etc.)
52) I’ll tell you THREE PIECES OF SOFTWARE YOU NEED TO GET RICH.
53) I’ll tell you the secret of WHY I still have an AOL account and use it A LOT in my business…and how much money it makes me because of it.
54) I’ll show you how to make your website an EXTENSION OF YOU. I will step by step take you through a process that will make YOU a celebrity and your website almost a part of your persona.
55) I’ll show you how your website should read and look so they feel you are there with them when they are at your site.
56) I’ll show you how to make money….a lot of it…while you sleep…for real…
57) I’ll show you how to take credit cards….without spending thousands!
58) I’ll show you how to determine WHICH company to use and WHY.
59) I’ll show you how to select a company to host your store (if you are going to have one).
60) I’ll show you why I took the time and started FIVE blogs. (I don’t even LIKE THEM…but you need to have them…and I’ll show you how to do it all for free and make money on the process!)
61) What do the Kardashians do to stay on top of Celebrity Ratings every week? I’ll show you and show you hot to do it…for you.
62) I’ll show you how I know before ANYONE what is going to be hot this year in web and internet technology. You will be shocked but almost NO ONE outside of the adult entertainment business knows this secret….and now you will.
63) I will tell you the REAL RESOURCES on the web for making money, who knows there stuff, who is full of hot air and who you need to be watching.
64) I will give you a simple formula to balance time for your family and friends and time for your business. That means giving up profits somewhere ….sometimes… but not forever. This module alone is worth the world to me.
65) I’m going to TAKE YOU BY THE HAND and WALK YOU IN MICROSTEPS to start your INTERNET BUSINESS in less than 72 hours.
66) You will learn how to build a website for less than $90. And it will be profitable FAST.
67) If you aren’t selling yourself (and even if you are) I’m going to show you how to find the top 20 HOTTEST selling products on the ENTIRE WEB and how you can be selling them on DAY ONE you are up and online. (Read that again.)
68) I’m going to show you how you can either partially or FULLY automate your website, depending on the purpose of the site…so you can spend time sleeping, eating and with the kids or your girlfriend.
69) Not everyone can be Page #1 at google, but I’ll show you how I got there for a lot of keywords and how important it is that you do what I tell you so YOU ARE TOO!
70) You’ll learn how to get THOUSANDS of QUALIFIED visitors to your site for FREE.
There are so many people like you and me that are making a fortune on the web. Most people I know on the web make far more than a neurosurgeon and our incomes make pilots and some sports stars blush.
71) You can be ON THE BEACH and making money under the cabana or umbrella.
72) You can do what needs to be done daily from ANYWHERE on this planet and occasionally on the airplane! You have a business without rent, walls or doors.
73) You will learn how to make “digital” products and “ebooks” so fast it will make your head swim (in dollars or euro’s).
74) I’ll show you how to write a GOOD EBOOK in a FEW WEEKS. Not some piece of junk as 96% are…but a GOOD EBOOK that is VALUABLE to your customer…and that they will happily pay $47 for….and you have ZERO COST.
75) I’ll show you how to create hard products for sale in less than a month. (Sorry, no BS here. I could show you a bunch of junky ways to get stuff done in two weeks at first but let’s do it right!)
“I recently took your Internet Marketing Course and I was ‘blown away’ by the content and quality of the course. It exceeded my wildest expectations. I was more than pleased. I have recommended your course to many business associates and would encourage anyone who wants to ‘master’ the Internet to take your course. I am still amazed at the content and deliverables you provided! Job well done!” Steven Chambers, stevechambers.com
76) I’ll show you how to sell OTHER people’s products and services and not have to ship anything…not take a credit card…and have no customer service and still get paid HALF of the sale!!!!….
77) I have pages on my website that people stay for 4,5, and 6 MINUTES. This is unheard of on the internet. The longer people stay, the more likely they are to buy. I will show you ALL of my secrets!
78) I’ll show you how to build your opt in list of subscribers without having ANY traffic to your website at all!!!!!!!!!!!!!!!!!!!!!
79) Think you can’t make sales? I’ll show you the best technique on the planet, especially when you are NEW with the product or new in business.
80) I’ll show you the facts behind whether you should take Pay Pal and other forms of money transfer. I’ll tell you the costs, risks and rewards involved!
81) Should you offer a money guarantee? Sometimes YES and sometimes NO. I’ll show you EXACTLY how to know WHEN to do WHICH.
82) You’ll learn how to advertise your business for free…in hundreds and THOUSANDS of places on the web.
83) I’ll show you how to take advantage of amazon.com’s amazing ranking on google to help build YOUR business.
84) You’ll learn how to talk to the best affiliates in the world and convince them to sell YOUR products.
85) Want to know how to use Google AdSense and Google Ad Words? These hot commodities can make you or break the bank. I’ll show you what to do and HOW.
86) I will show you EXACTLY how to outsource to get people to work for you so you don’t have to. YOU DON’T HAVE TO KNOW IT ALL!!! (or do it all either!)
87) Increase your profits by leveraging the work of others in emerging countries like Romania.
88) Learn how to make the most possible money with what you have by EASY testing and tracking.
89) Learn how to use SIMPLE email strategies to put a system of income generation on literal automatic pilot. (LITERAL)
90) Email marketing isn’t just an E-zine. There’s more that can be done to turn big profits!
91) I will show you how to CONVERT visitors INTO CUSTOMERS. This is the crucial step in Internet marketing that no one talks about, because it’s the most difficult. I’ll show you how!
92) Learn the key strategies to get FREE traffic. I had almost 1000 people become Coffee with Kevin Hogan readers LAST WEEK. Not people on a list…we filtered OUT almost 9,000 people! NO. I’m talking READERS. You need to learn how to do this.
93) Learn the lead generation strategies of the pros!
94) REAL Linking has NEVER been more important than NOW. 10 links from your friends aren’t likely to be anywhere near as valuable as ONE LINK from kevinhogan.com. You need to know WHO to link to. I’ll show you how to find out and WHAT TO DO TO GET THOSE CRUCIAL LINKS.
95) I’ll show you how to dominate the search engines. I’ll take you through step by step the FREE process I use to get my #1 or in some cases top ten rankings at Google!
96) I’m not going to say you need a marketing empire. but if you want it, I’ll show you how to do it!
97) Pay Per Click is growing FAST on Facebook and it’s bigger than Google. MUCH BIGGER. I’ll show you what to do and how NOT to get ripped off for everything including your shirt.
98) Learn how to advertise with the web and OTHER PEOPLE’S EMAIL….yes…for free and better than that: PROFITABLY.
99) Learn in such a way that IS EASY, NONTECHNICAL, NOTHING COMPLICATED IN ANY WAY. I EXPLAIN EVERYTHING which means it’s got to be SIMPLE.
100) Ask any question at any time during the 9-week course…and you WILL have your answers!
“The most remarkable thing about doing Kevin Hogan’s Internet Marketing Course was one week after we started, I had a website up and running! This is not the usual type of course where you receive all the subject matter and it sits on your shelf until you find the time for it, oh, no! Kevin is involved. Every day he send you emails with attachments. He takes you step by step through the process, especially in the beginning when you really need it. It’s in your best interest to keep up with the group, and whatever questions you have, he answers them all. You will receive absolutely everything you need to know about the Internet. Something else that would never have happened without Kevin, is that my website was spidered by Google 4 days after it was published, and Google still comes by every 3 or 4 days like clockwork. A month later, my site had a page ranking of three. For a newcomer going it alone, this is unheard of. The course was worth every penny. I highly recommend it to anyone interested in setting up an Internet company, big or small.” Sharon Dell, Durban, South Africa
Apply below NOW or continue reading….
Every day I look at beautiful websites designed by creative geniuses that do absolutely nothing in net profits. (notice that word “NET”)
And I see websites that I can instantly tell you are making money. They look like they were designed by one of my kids….which is one of the ways you know….they will do well.
There are lots of great books and DVD’s and CD’s about making money on the internet and to date I have yet to see a comprehensive package.
There are lots of programs that show you how to build a website. (This is no longer complicated. I’ll show you how to build a website by typing as if you were typing any other document on your computer.)
Problem is having a website does you nothing if you have nothing to sell…or if you don’t know how to write in such a way that it compels your reader to trust you and buy from you….or if you don’t know how to GET PEOPLE TO YOUR WEBSITE…or if you ….get the idea?
There are lots of programs that address any part of the factors in building wealth on the web. I own a bunch and I’ve learned a lot over the years. But NO ONE has put together the COMPREHENSIVE PROGRAM.
And of course when my mentor says, “Kevin, you need to put an E-Course out there that shows people how to do EVERYTHING involved in making a successful web business. Not just one aspect….and it has to be simple, fast and really work.”
And even I felt overwhelmed…. and it takes a lot to get me overwhelmed.
I mean that’s like saying, “Show people how to build a city, make it easy, simple, something that will generate more participants in the future from viral marketing and that will not take every second of your life….”
But because all of this is fun and there is actually no part of making money on the web that can’t be done by literally anyone with a 5th grade education…then it should be relatively do-able….
And it turned out it was.
If you think of a sport like football, basketball or baseball….you know that if you take out any one player…and play one man short….you are going to get creamed.
And that’s ultimately what web marketing comes down to.
There are lots of nuances that the experts and internet marketing scientists figure out and I LOVE to learn that stuff. BUT the fact is that the big pieces of the pie are far more important than the nuances in this game.
In fact, you can be an expert at say, getting traffic to your site…but if you have stuff that no one will look at for whatever reason…you make zero dollars. I don’t care if you can double that traffic. It doesn’t matter.
You MUST have ALL the pieces in place before you even CONSIDER working on the nuances.
As I look back at what I’ve accomplished on the Web, I know that it wasn’t the awesome website or the beautifully packaged program or the powerful search engine optimization (and yes, you want to evolve beyond basics) BUT it was having ALL the pieces in place… all the pieces of the puzzle operating competently that caused millions of dollars of business.
Everyday I learn something new but those things alone would never have gotten me where I am.
That required putting together a SYSTEM. And people need systems.
In this program I’ll take you to my original website. It wasn’t KevinHogan DOT com back in those days.
I’m going to show you exactly why good things happened. THE SYSTEM was in place. The technology was terrible, the design was not impressive, the programs had inexpensive designs.
THE SYSTEM was in place.
And what I’ve done is modeled what I’ve done and put it out there for you.
I’ve helped a number of other people put their business into the system. They seem to have done alright. Many have far outperformed what I’ve done. (Not even a question actually….)
I want you to LEARN THE SYSTEM.
THEN go and learn all the nuances and stay current in what is working in copywriting, promotional content, search engine optimization nuances.
THE SYSTEM: If you work the system it’s likely you will do six figures annually. How many of those six figures you do is up to you.
Unlike what some people tell you, it does take effort. In fact, anyone who says it doesn’t is kidding you. (There’s other ways to say this and be less polite…)
Effort IS required because it is a competitive arena.
BUT, I’ve never met ANYONE with basic education and knowledge that couldn’t do this easily.
I’m literally going to walk you through step by step as to what to do.
If you have taken my course on Professional Speaking or How to Write, Publish and Sell Your Book, you know that this is where my work may be more helpful than anyone’s out there.
I don’t leave out important steps and make you buy that product later. (Not that anyone would do such a thing…)
You’re going to learn it all and learn how to do it the only real way it’s going to predictably work.
And, just like one sentence in a contract as a speaker for a convention can cost or earn you an extra $20,000..and just like a similar sentence in a book contract is almost guaranteed to cost you at least $15,000 in royalties…I’m going to show you all the crucial elements of making the Internet work for you.
The only time I will get into nuances is when they are SIGNIFICANT to your SUCCESS.
THEN you will plod with me through some lengthier projects. Like writing copy. (An ad.)
Writing an ad is something that doesn’t come intuitively. Perhaps 1 in 10,000 people in business can actually write an ad. Perhaps 1 in 100 people in advertising can write an ad.
I’m going to show you how to write an ad…what is known as a “Sales Letter.”
I’m going to show you how to write a PROFITABLE ad.
And I’ll show you a dozen or so ways to spot an ad that won’t work.
And I’ve got plenty in my archives of things I tried and failed back in the late 1990’s.
Everyone has a learning curve. I learn fast but boy learning can be painful.
My role here is to take the five or ten years of learning pain and reduce it down into two months.
EVERYONE who learns how to make real money in business of any kind either suffers pain over the long term or if they are very lucky…only during the learning period. For you, we will move FAST.
I’m going to show you WHAT to put on your website.
I’m going to show you HOW to put it on your website.
I’m going to show you EXACTLY how to KNOW if it’s working or not.
There are no, “I wonder what I should do’s” in this course.
You are going to tell me up front if you have something specific you want to make money with. Maybe promoting yourself, your practice, your services or your products.
Or, if you want to sell other people’s stuff….
THEN we’re going to put together THE PLAN.
It takes about 4 hours to do this. IT IS WORK. IF you won’t do this, do NOT sign up for this course. Spare me the irritation.
I will make suggested alterations in your plan. Then it will be in stone (for awhile).
Then…forgive me, but I’m going to TELL YOU WHAT TO DO, and you need to listen. (OUCH)
If that scares you….thank goodness…you are a normal human being. It took me a LONG TIME to just listen to my mentor.
“Kevin, you are going to design the most comprehensive E-Course on Professional Speaking out there.”
“You gotta be kidding?”
And then I did it. Period. There’s no time to dink around. Time is money. Time is love. To waste or abuse time is not in my nature. It won’t be in yours either.
“As a complete self-confessed Internet amateur I started the Internet Marketing & Wealth Building Course both excited and challenged. Well, all my expectations were surpassed and then some. The information and knowledge has allowed me to feel and be ahead of the game when it comes to working via the web for business and wealth creation. Kevin was more than just a mentor, he was my motivator and friend. Throughout the course, Kevin was always ready and available to help and assist. His material invites you the student to create and explore wherever you are in business so that you achieve and go beyond yourself. Kevin has been the invisible force and drive which moved me to take action TODAY!” David Power, Clinical Hypnotherapist, London
And that is the great thing about building wealth on the web.
It’s all done from home.
It’s all done so you see your kids in the morning and when they come home from school. Commuting costs are whatever it costs you to get out of bed in the morning …to the computer…The weather doesn’t matter because your business is International. Doesn’t matter if the car doesn’t start or if you get fired from your job.
In fact, one of the things I’ve done very nicely with is understanding the people of the world and developing relationships internationally…both in person and on the web.
These relationships are mutually profitable. I have an affiliate (an affiliate is someone who sends me customers and I pay him to do so) in Romania. The funny thing is that even though he’s in Romania, most of the business he sends my way is from here in the United States.
That’s what makes the web cool. Someone can make M in Romania by having someone click on a link on his website and buying a program at mine. That kind of capitalism continues to change the world.
There are no borders. Your world doesn’t know prejudice.
It’s pretty nice for people to wait until you put out your next program and then when they do, they swoosh down and get it because they know it’s going to be even better than what you did before.
I’m grateful and appreciative, and so are they.
Hey go look at a website…any website that sells stuff.
Look for a testimonial that is signed “Cindy W.” or “John L.”
They aren’t real. I mean….Cindy W. doesn’t exist. Neither does John.
It’s a sad statement that the person can’t even get a friend to say something nice about their services. That’s not going to ever happen with you. And yes, I’ll show you precisely how to ensure that.
Go to KevinHogan.com and see what hundreds of average and real unsolicited testimonials look like. Every person whose name is there is above the town, state or country. Where possible we have put a link to their website so all of our customers can see these people’s businesses.
There are people from the world’s biggest and best companies, finest people and representatives of governments and law.
I’m going to show you how to develop a business where people will want to do and say such good things for you and too you….spontaneously… You’re going to do the same.
Integrity makes Money.
INTEGRITY MAKES MONEY.
Have that integrity? Apply now!
Next Course begins September 30. You can Apply now and save!
How does your tuition schedule work? Your tuition is divided into two parts. The total tuition comes to $10,000. $2,997 is your first installment. When you have taken home $100,000 in sales, then the balance of $7,003 comes due.
There is an installment plan broken down into 6 small payments on the $2,997 if absolutely necessary.
BUT, there is no installment plan once you’ve done your $100,000 in profits in your online business.