Kevin Hogan

International Speaker

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Mind Reading: How to Know What They are Thinking

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Until you see the movie, here is who John Doe is in the 21st century. You are selling your ideas, products and services…and your SELF, to John every day…so you may as well meet him (and his dear friend Jane Doe).

  • In general people aren’t as satisfied as they could be.
  • Most people only have a moderate amount of self esteem.
  • Two thirds of women and one third of men don’t like the way they look in a mirror.
  • Nearly everyone worries and has a deep-seated fear of rejection.
  • Almost everyone is afraid to grow old.
  • Virtually everyone has a fear of death.
  • Almost everyone works to avoid pain and once in pain will do what it takes to get out of pain.
  • People don’t have time to be smart shoppers and they don’t comparison shop that much.
  • When people get their mind set on something, they want it NOW. (As a rule, people will not delay gratification!)
  • Most people still perceive credit cards as not being equal to real money.
  • People want to make decisions that will make them look good to OTHERS.

That’s just a thumbnail sketch of a few of John and Jane’s traits. They are universal because we have all evolved from the same gene pool and in some transactions tend to respond similarly in social exchanges. In other words…people are somewhat predictable.

Realizing this, how do we sell to John Doe and how do we market to him? How do we make use of the information used by the largest advertising firms in the world on our shoestring budgets? How do we talk to John and Jane so they listen and comply quickly? How do we know what they are THINKING and FEELING?

Know What Your Client Thinks and Feels

Once we know what our prospects’ needs, wants and desires are, we can use this information to prepare a message that firmly impresses upon the mind how we can help them. We can clearly show our prospects how they will feel better, get out of pain and look like they make great decisions to the people in their peer group.

Here is a good model for you to latch onto and make your own:

  1. Paint a clear picture for your reader and bring it up real close. It needs to show this: What you presently have, who you presently are, or how you presently feel is not satisfactory. ==> You can do, have, or be more and FEEL better!
  2. Product/idea/service X helps MANY PEOPLE JUST LIKE YOU get that result.
  3. Try it once. You have nothing to lose and everything to gain.
  4. Other people will respect you and like you more for using this product/idea/service.
  5. IMAGINE your future as you deserve it to be. You can REACH YOUR DREAMS and achieve your goals if you use this product/idea/service.
  6. This product/idea/service is guaranteed so you can feel secure in making a decision NOW.
  7. To take advantage of this product/idea/service, call/write now because only Y number of people will be allowed to participate. Here’s all you have to do…

Now, obviously not all market messages use this model or all components of it. But, based on the market research I have done, this model appeals to John Doe. Research reveals that John and Jane DO act NOW when responding to this model!

Now it’s up to you. How can YOU implement this model in your sales or business and WILL you start today or wait until tomorrow?

Sophisticated Persuasion

“What Does it Mean to Own the Room?

Very Few Have Ever Experienced it…

Now You’ll Find Out…How”

This program answers the questions you want to know! How can you immediately become a better influencer, salesperson, manager or negotiator?

Never before in the field of persuasion….not by anyone…anywhere…

“Thanks for putting out the great information. I love it when Kevin brings out a new program – it means I’m going to earn more money. My income increased 40% (in one year). I see great things in my future.” Tom Reilly-Smith, Ontario, Canada

It took 19 months to put this set together because the research was so in-depth and it was crucial to make sure it was right.  I wanted to give you the answer to (for example) “There are so many techniques which of these four should I use?”

  • Reciprocity? 
  • Consistency?
  • Contrast? 
  • Expectancy?

I was never had the answer to this question…but now I do. The studies have been done.

Which of the 60 Laws of Persuasion is the most effective?


Which is more effective with women…?


Which is more effective with men?

Then, based on detailed research, you’ll find out which are the second and third AND fourth most powerful approaches for influencing both men and women…in order of effectiveness.

Want more in this Tour de Force for the field of Influence?

It begins with what seems to be such a simple element of communication.

It’s not.

It’s the area where almost everyone I meet is weakest.



I’ve written about story. I’ve talked about story. And here you get

the foundation of captivating one…or many. You’ll learn the power

of peripheral influence with story.

It’s not important…it’s a factual determining factor of your lifestyle going forward.

In 2019 the biggest problem facing anyone in any market is being seen.

Billions of minutes of video at YouTube. How could you expect

to even get a single view?!

You’ll find out in this program

It’s extremely important to be able to be seen as unique from a

distance. You’ll find out how that is going to work as well.

Your ability to influence in part is about you. The person.

The personality. Your perceived level of Self Confidence

and your perceived level of Personal Mastery or Perceived Status

are an All or Nothing part of the Persuasion Equation. Their

perception of Your Strength is answered here!

There are 8 useful techniques I use to construct persuasive

messages. You’ll find disc 5 and 6 packed with them.

Pleasure is introduced on the 7th disc. This is simply your

introduction to an extremely broad area of subtle influence.

Almost no one knows how to use pleasure as a motivator.

It’s here…and then just when you thought you had it all….

[Notice carefully the change of font right here…find out why…]

The Valences of Persuasion

The research says there are 8 “valences” of persuasion.

I’ve never talked about this with you before.
(Of course, I didn’t have all of this until I had completed all the research…)

Personas are the valences people “use” when influencing. They include characteristics, attitudes and valence of influencer.

Some influencers are passive. Others are client-centered. Still others? Solution focused and so on. There are 8 clear cut defined types of influential valences.

So what?

Here’s what you are going to learn, just about valences:

  1. What are the 8 valences?
  2. How to identify them.
  3. Which one sells the most, and, which ones sell the LEAST.
  4. Which single valence sells 53% more than ANY of the other 7 styles.

In other words, you are going to learn what SPECIFIC characteristics can CAUSE you to sell 53% more(actual study result, not a claim) of your product than ANY OTHER set of characteristics.  


Only 4% of all salespeople in our best study have chosen to adopt the characteristics of the winners…and 81% of all salespeople have the characteristics of the two LOWEST producing people.

You’ll find out all of this and a whole bunch more!

Scientifically proven.

No opinions, guesses, theories, or maybes.

THE answers are definitive and they are here.

The content herein is second to nothing I’ve ever done before and I have no idea how it can ever be “beaten” as for the “wow” value factor. If you are in the field of selling or own your own small business, I don’t want to put a percentage of sales increase out there for you.

If you manage people I don’t want to guesstimate at your increased level of authority and respect. (I don’t have a study for that stat!)

Let’s just say that I feel REALLY good about it.


As I listened to this set, I realized that I’ve sounded more “excited” on other programs. I’ve been more elegant. I’ve been funnier. I might quote too much data. I said a few things I wish I wouldn’t have.

I’ve never had as many final solutions as are in The Science of Subtle Persuasion: SI 37-48. And now they are YOURS.

What will you REALLY get?

Here’s the thumbnail rundown of everything that is in this content masterpiece.

  • Getting You Attention in a Crowded Space and Place
  • Selling Value with Persuasion
  • Intentional Subtle Influence
  • The Power of Your New Story


  • 5 Proven Factors for You being THE Answer in that Marketplace
  • Astonishing Perceptions of Morality
  • Self-Confidence, Personal Mastery that Cause Persuasion
  • Transformational Persuasion Techniques
  • 8 Techniques to Build Persuasive Messages
  • Advertising That Works
  • The Landscape Effect In Depth

and then…

  • Power of Perception
  • Hedonic Choice Influence
  • Influencing Decisions Rational and Otherwise
  • The Three Most Powerful Emotions in Influence
  • 7 Persuasion Strategies That Sell
  • Proven Most Effective Techniques in Selling

and THEN…

  • Covert Selling: Jump on the Hottest Trend in Advertising
  • The Person of Influence
  • They Don’t Know What They Know
  • Marketing Your Face


  • You Can Be as sought after as the Next I-pad
  • Persuasion with False Memory
  • 7 Action Points for Instant Sales Success
  • 5 Little Factors of Influence…that no one else knows…

“The program content is flat out superb. I’m 100% ready for you to hear it! Do you need to have mastered the previous sets to enjoy this portion? NO! Do this…”

More Information or To Order

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Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


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Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

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Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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