Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

We couldn’t learn anything if we didn’t have the ability to store information and then retrieve it in our memory. We couldn’t accelerate learning if we didn’t understand how memory works…and now for the first time, we take a giant step forward in understanding.

But this is more about understanding how memory works. Once you understand this you can learn how to change people’s memories, especially in hypnotherapy, thus reducing or eliminating panic, anxiety, PTSD and more. And, you can also utilize the skills of persuasion and influence with greater ease by changing past memories into new memories.

The best part…is that it works.

In the journal of Nature are described three distinct stages in the life of a memory, and helps explain how memories endure or are forgotten including the role that sleep plays in safeguarding memories.

“To initiate a memory is almost like creating a word processing file on a computer,” explains the study’s first author, Matthew Walker, Ph.D., instructor of psychiatry at Beth Israel Deaconess Medical Center and Harvard Medical School. “Once the file has been created, if you don’t hit the ‘save’ button before shutting off the computer it will be lost. Our new research helps explain the process in our brains that enable us to first create the memories and then to stabilize and ‘save’ the memories we’ve created.” The findings then go on to explain how memories can later be “edited” once they’ve been saved.

Walker, who conducted the research while at the Massachusetts Mental Health Center, and his colleagues focused on “procedural skill memory,” the “how” type of memory that enables humans to learn coordination-based skills, such as driving, playing a sport, or learning to play a musical instrument or perform a surgical procedure. “This is the type of memory that we often take for granted,” says Walker. “But for stroke patients or other individuals who have suffered neurological damage that has injured their motor skills functioning including how they speak and how they move, it quickly becomes apparent how critically important this type of memory is to our daily existence.”

To identify these three stages of memory, the authors instructed a group of individuals (100 young healthy subjects, ages 18 to 27) in several different finger-tapping sequences (for example, 4,1,2,3,4) at various intervals and at various points of the sleep-wake cycle. Their resulting data disclosed several important findings, according to Walker.

“We first discovered that in order for a memory to be stabilized, and therefore become less vulnerable to competing information, it requires somewhere in the region of six waking hours,” he explains. “So, this is when your brain is hitting the ‘save’ key and putting the file on the ‘hard drive,’ but instead of being saved in a matter of seconds like your computer file, a memory needs several hours to be saved.”

From there, the researchers went on to discover that the second stage of memory processing occurs during sleep, and that it is “absolutely dependent on sleep in order to occur,” according to Walker. Study subjects who were tested 24 hours after their finger-tapping lesson, and following a night’s sleep, were found to have improved or enhanced memory from the previous day. “In keeping with the computer file analogy,” says Walker, “this stage of memory would be comparable to an editor coming in and opening a stable but messy file, and reorganizing it, refining it and tightening it up.” Furthermore, he explains, this discovery helps strengthen the argument that sleep is beneficial to the learning process. “If you don’t get that full night’s sleep, you may be shortchanging your brain of learning potential,” he adds.

The final stage of memory identified by Walker and his colleagues is the “recall phase,” which allows a previously stabilized memory to be modified. “What we found was that after the memory had been stabilized [after several waking hours] and enhanced [after a night’s sleep] it once again became pliable so that it could be altered in the context of new ongoing experiences.” In other words, although an individual may have learned to play a piano scale, then enhanced the skill after a night of sleep, by way of this third modifying stage of memory he could continue to tweak and refine this new skill.

This last stage may have important clinical implications in the treatment of patients with psychological disorders such as post-traumatic stress disorder (PTSD), says Walker. “In PTSD, individuals have specific memories with specific associations attached to them, which are negative, and thereby causing the disorder,” he explains . “What we think behavioral and cognitive therapies do by having patients replay those memories and talk about them is that exact third memory stage. Over time, there may be the chance for these patients to redefine their memories and make them less traumatic.”

Learn ways to re-wire the brain and program in the elements of success and dynamic living:

Covert Hypnosis: An Advanced Course in Subtle Unconscious Influence The Master’s Secrets Revealed! (Vol. 1 – 8)

“This is THE advanced course in subtle influence! Remember when you read Covert Hypnosis: An Operator’s Manual, and you got that WOW! feeling inside?! Well, that was just the beginning. In Covert Hypnosis: The Master’s Secret Revealed, you are going to learn how to subtly move inside the minds of anyone you communicate with. In trance or out…this is the most powerful material on Covert Hypnosis on the planet. Period.” Kevin Hogan, Psy.D.

In CD 1, Kevin Hogan reveals specifically the secrets of how to weave the exact messages you want others to act upon into stories that captivate listeners.

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CD 4 reveals ALL 22 elements of Covert Hypnosis for this first time anywhere! Never before released by anyone, anywhere. The complete Covert Hypnosis Model for change is here. Business? Sales? Consulting? Coaching? Therapy? Learn specifically how to generate change in their thinking with the Covert Hypnosis Model.

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CD 6—Pattern Recognition: Getting someone to think about something is one thing. Getting someone to feel driven to DO something and then watch them do it like magic is something else entirely. Learn so much in just this one CD!!!

CD 7 – This is 2003 neuroscience and research that reveals how to rewire the brain. Some neuroscientists call it “sculpting.” It’s not something that happens instantly and it requires the use of both hemispheres which can be pretty tricky if you don’t know what you are doing.

CD 8 – You are going to learn some unique techniques in the eighth volume of Covert Hypnosis. Not only are you going to learn the truth about values (when they are critical and when they are MEANINGLESS) but you are going to discover the values of the unconscious mind! The unconscious mind and conscious mind do not correlate to each other but they both correlate to the behavior of every person you meet.

Intrigued? Discover the secrets to what separates Covert Hypnosis from every other compliance technology Discover what even the experts don’t know about how the mind interacts with the unconscious mind.

More Information about Covert Hypnosis or to order

 

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Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan

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Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

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Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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