Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

How Most People Make Bad Decisions…How You Can Be Different.

Can you make everything in life perfect because you decide that is what you wish?

Of course not.

But your decisions and their implementation are the most important CONTROLLABLE factor determining your destiny in all aspects of life.

Write that down.

Your life experience is largely a brew of your state of mind, communication with others, your relationships, your actions and most importantly, your decisions.

If you want to achieve greater success in some area of life, making more decisions and making the right decisions is critical.

Learning how you make decisions and how others make their decisions allows you to become a more influential person. Making excellent decisions beginning today means fewer regrets and a lot more wins!

Beach. istockphoto/amriphoto Is it time for a change in how you earn income?
Which job or project should you take?
Should you marry this one?
Should you divorce this one?
Should you buy this car?
Should you buy that home?

People blow big decisions every single day. These screwed up decisions often change a life path for months or years. It’s not worth making real decisions as if you were choosing what to have for dinner.

Humans have metaphorical databases of rules in their brain that make up algorithms or sub-routines that then determine decisions and behavior. These algorithms are the methods by which decisions are made. Unfortunately the rules and the algorithms that follow are reactionary in nature and developed by design.

Before I tell you that this is a big problem, take a look at what it has done for you to date.

Register for Decision Point Ecourse The decision making processes that you have used for a few decades have gotten you to where you are today and you are alive.

In other words these presets in the brain do a decent job at keeping you breathing here on planet earth.

That’s a good thing.

But the presets don’t have achievement, accomplishment, success, solid relationship strategies coded into them. In fact, the opposite is the case.

I’ve released a number of audio programs where you can learn in depth about how people make decisions and how you can influence those decisions.

For today let’s begin by observing how people make decisions that keep them alive…but do little else.

1. People evaluate their own decisions in a faulty fashion.

People assume that when they decide on something and it turns out good, that they made a good decision when it easily could have been attributed to chance (luck).

Then they assume that if something turns out bad that they made a bad decision.

The first key concept here is that good decisions can’t always lead to good results and bad decisions can’t always lead to bad results.

The fact is there are a number of bad decisions that lead to good results and this experience convinces the brain that you are good at something, or that you make good decisions about something, when in fact…it’s not the case.

Get in the habit of saying, “That turned out well (poorly).” Don’t say, “that was a great (poor) decision I made.” This keeps your brain in a constant learning state. People who make consistently good decisions are honing the PROCESS and not focusing on the RESULT.

Imagine you are given “the choice” of deciding whether a face down card is red or black. It’s a 50/50 chance if you say red, that you are correct. Let’s imagine that you guess five in a row correctly.

This causes your brain to believe it is lucky, smart, psychic, or that it makes good decisions.

And this is where people are swindled by any of the millions of swindlers on the planet.

Here they say, “put your money where your mouth is.” Now you are going to lose your shirt. You were convinced of brilliance when in reality you were lucky or dealt cards with the intention of swindling you.

Similarly, if you bought five mutual funds this year and all five lost money, it doesn’t mean you made a bad decision, or that you chose bad funds.

We’ll tease out how to know the answer to that conundrum in Decision Point.

2. People factor pain, fear and discomfort in foolish proportions when decision making.

People tend to overemphasize the importance of pain by about 2.5:1 in decision making. (People may not need to feel great, but they don’t want to hurt at all.)

People will do anything to not look bad to others. Even when something is very likely to turn out well if they will JUST DO IT, they will still say “no” if there is even a tiny chance it will fail. People don’t want to look bad. They don’t want to be embarrassed. They don’t want to be uncomfortable and they certainly don’t want to take on that which is unfamiliar. Kevin Hogan on Decision Making And this problem all by itself means people will on average make poor decisions or what they consider to be “no decision.” But as you will see, “no decision” is typically a poor decision all by itself… 3. People rationalize their emotional decisions instead of making rational decisions.

Your gut and neural networks buried deep in the brain causes instant reactions to become permanent answers to life’s most important questions.

What happens is the person reacts and says “YES!” and then they try and figure out an excuse why they said “yes,” when in fact there was absolutely NO REASON AT ALL. There was no “decision.” The reaction was a stimulus/response experience.

Now the individual must rationalize WHY they said what they said. This can be tough to do because people are often under pressure to justify what they decide. So in simple terms, people make stuff up on the spot and go with whatever is made up.

These decisions can cost lives, relationships, nest eggs, retirement savings, you name it.

Our brains are wired for FAST reactions. They are also wired to JUSTIFY IMMEDIATELY after the reaction.

What happens next can be disastrous as you well know.

3. People make their decisions emotionally when the answer to a question or proposition isn’t obvious.

When faced with many choices or when enough information is not present humans tend to go with their gut instead of the best information that is in front of them.

The results tend to be predictable…and often a mess…if not disastrous.

Thousands of people go to prison every year because people make decisions based on their feelings instead of the best information that is available.

4. People make their decisions impulsively then stand by their impulse as if the decision was made rationally.

This is similar to number 2 & 3 above, but the “choice” is made by the reptilian (ancient) part of the brain and not the emotional “system.” That means it is pure reaction. This is why candy is in the check out aisle.

Humans, like most animals, are naturally impulsive creatures. They will grab now and think later.

5. People make their decisions based upon their experience and not the experience of the masses.


This is a difficult habit to break.

“I went into the military and came out a mess/in great shape.” Therefore the people they communicate with should stay out/enlist based upon their own personal experience.

“I took this medication/vitamin/supplement and I got well/sick” Therefore the people they communicate with should use/not touch the same thing.

Decisions based on personal experience are based on a sampling of ONE person. When something matters, this is a lousy way to make a decision.

6. People make decisions based upon the socio/environmental frames they put the decisions into.

For example…a woman going to Planned Parenthood for counseling will get different advice than the woman going to her conservative pastor.)

It’s very important to consider what specific criteria you want to use when making a decision. In this case the woman’s health is arguably the most important factor in the decision. Then what matters most next follows and so on.

Decide on what REALLY matters most and THEN consult your expert who has a track record in what REALLY matters most. THIS is how you seek advice.

8. People tend to make decisions on their own instead of seeking the counsel of numerous others who can give additional perspectives.

Kevin Hogan Live presenting in Poland. The fact is there are real experts in most areas of life. REAL experts can dissect baloney from reality.

I enjoy football and hear commentators say things like, “Teams that rush the ball 40 times per game win most of their games.”

This of course is a true statement but in no way does it imply that a team should start running the ball early in the game to insure a win.

What happens is Team X gets a significant lead and then they rush the ball more often as the game goes on to avoid throwing interceptions and making major blunders. This improves their chance of winning and is precisely whey teams that rush the ball Y number of times win more often than those that don’t.

These common errors of reasoning are completely understandable and lead to results that range from problematic to disastrous.

9. People are unaware of the enormous power of the actual words that are used to ask the Decision Making Question.

The words involved make an enormous difference in the actual decision that is ultimately made…

If someone hates their job, they could ask themselves or a friend, “I hate my job, it’s killing me, what should I do?”


“My job is super stressful, it’s paying all the bills but I’m tired of the stress. What should I do?”

Imagine that YOU were giving the advice.

If the job is “killing” your friend, you probably don’t want to see them dead, so you encourage them to LEAVE.

The metaphors you use when framing decision making questions often determine the advice that is given. It also strongly influences the individual as to what they will do. Change the metaphor and you change the answer.

People are unaware as to how the influence specific questions changes their minds unconsciously. (Are you sick of driving that old junker? Vs. Are you thinking of buying a new car?)

Choose language wisely and with skill in Decision Making Questions. You’ll learn how to do this in detail in Decision Point.

10. People tend to avoid what they perceive as risky.

Earlier you saw that people avoid pain, discomfort, the unfamiliar, fear and the fear of embarrassment.

Most humans have a TERRIBLE sense of risk.

People tend to worry or be concerned about things that really make no difference in life.

They also tend to NOT worry or be concerned about the things that REALLY make a BIG difference in life.

What’s the most important risk you will take?

It’s something that involves your life. There are certain professions that are REALLY risky to enter and being alive next month is a serious REASON to make a GOOD CHOICE in career opportunities.

Now quickly, what do you think the most deadly professions are? What are the most dangerous professions?

Most people typically respond “firemen” or “police officers.”

But people assess risk poorly. Surely those two careers would be in the top 10 most dangerous. Right?

You might think so but you might be surprised by what you see in (h) below. This is from the BLS (Bureau of Labor Statistics, 2013)

The 16 most dangerous professions in the U.S. are…

a) Fishermen (127/100,000)
b) Loggers & Lumberjacks (112/100,000)
c) Pilots (53/100,000)
d) Roofers (40/100,000)
e) Steel Workers & Structural Iron Workers (37/100,000)
f) Refuse and Recycle Materials Collectors (27/100,000)
g) Electrical Power Line Installers (23/100,000)
h) Salespeople, Truck Drivers, Drivers (22/100,000)
i) Farmers & Ranchers (21/100,000)
j) Construction Workers (17/100,000)

The salesperson…is 40% more likely to die at work this year than a firefighter or police officer.

Fishermen and loggers are 550% more likely to die at work than a salesperson. I guess those of us in the 10th most dangerous profession are fortunate.

How is it that we have such a skewed view of the world?

Why is it that people are unfamiliar with the fact that lumberjacks are at massive risk every single day?

Media and cultural memory are big reasons that people miscalculate risk. Media report on lottery numbers and winners when they happen.

Think about it. If everyone buys a lottery ticket there are LOTS of people that want to see what balls were pulled from the drum. It has universal appeal even though it is one step short of impossible to win the lottery. Even your brain reacts, but it happens all the time!

And of course, it does not in real life.

Media only really reports on what is photo-friendly (sensationalistic).

This is what generates salience in our brains. Media love shootings, explosions and the like. And when one is reported on your brain remembers these things as being normal or common. Neither is the case.

When the fisherman or logger dies there is no one with a cell phone nearby to record the drama that happens all too often. And when the lottery winner takes home the million there are far too many media outlets covering the rare and meaningless experience. Good for them but shame on you and me for paying attention because it leads humans to believe that winning the lottery is a viable strategy for income in life.

Assessing risk requires access to solid information and the ability to think critically.

11. People tend to lack the skills to calculate the chances that events will or will not happen.


The vast majority of people have not taken a probability and statistics course in decades if ever.

That means not only do people not have the ability to calculate risk, they do not have the ability to UNDERSTAND risk.

Parents make some horrible decisions on behalf of their children. Why?? For the same reason we do not understand that sales people have a dangerous job and that loggers literally put their lives on the line daily so someone can live in a new home.

They do not access good information and if they get their hands on it they can not interpret it accurately.

Simple fact: The most successful people have the best grasp on reality.

It just makes sense. People who understand risk tend to thrive.

12. People tend to decide on the sure thing even when it does not make real sense to do so. They will take a sure $10 instead of a 50/50 chance at a $25 for example.)


This isn’t to say that there will not be a time when grabbing Ben Franklin makes the most sense. There WILL be times when it does make sense. And the example does not scale to millions. If someone offers you a million dollars or a 50/50 shot at 2.5 million and you have a net worth of less than 500,000; you should take the money and forget the 2.5 million.

Risk as you can see is more than simply evaluating ONE factor. It’s about evaluating that factor in the context of your life circumstances. But KNOWING which choice makes the most sense in most normal situations is extremely valuable information. Unfortunately no one taught this to people in high school.

13. People tend to make decisions without a solid understanding of the real life likelihood of events. (read that as mathematics, statistics and probability – sorry)

Before people do anything based on beliefs or values, they should double check the math on pretty much everything.

Beliefs and instincts HAVE caused them to survive, but those same instincts and beliefs rarely cause people to THRIVE and ACHIEVE.

Achievement comes with making and implementing good decisions.

14. Not only do most people make lots of bad decisions, people also tend to dramatically over-rate their decision making skills!


Here is our biggest enemy – overconfidence.

People go out into the world without for a second questioning and doubting what they believe to be true. They raise kids believing they are doing a good job. But are they? What evidence is there?

Humans tend to remember decisions that TURNED OUT WELL and think they are actually good at decision making.

But wait! There is a way to make an excellent decision every single time you are faced with a choice. It’s called Decision Point.

Decision Point–

The System of Decision Making That Will Clear the Way to Your Success

Go Directly to Registration Form

Next Course begins November 2, 2019

If you’ve ever taken one of my e-courses, yes, it’s like them! This E-course lasts 7 weeks and has more than 20 modules. You set your own schedule – you don’t have to be “in class” at any particular time each day. You get VIP access to a secret portion of the web site, and can log in at any time.

If you could point to one word, to one factor, to one element or cause of what happens to you in your life, it is decision.

Maybe you have been experiencing one or more of the following:

Moving is always tough but when there are more than one person’s job or one person going to a school that they love and the possibility of leaving friends behind makes for what many consider an impossible decision. What do YOU decide? How do you decide?

Your investments have done OK but your total income saved for your future is terrible. There are a lot of options you’ve been told about but you really don’t know what to do. What will you decide? How will you decide?

You are a manager at your company and only have enough budget to pursue one product line. You can choose between an almost sure thing with a very modest return or a riskier proposal that could make you a superstar. What do you decide? How do you make the decision?

You’re on your way home for the holidays. You get stuck in bad weather and are put up at a local hotel. In the bar that night a beautiful woman strikes up a conversation with you and she has offered you the key to her room. What will you decide?

A relative lives with you. They take advantage of you but you can’t let them go because you don’t know what will happen to them. What is the right thing to do and will that thing be what you decide? How will you decide?

An elderly relative lives with you. They can’t take care of themselves any more. You hate the idea of a nursing home or “worse.” You also want “a life.” What will you decide to do?

Your wife is two months pregnant. A test reveals the baby is going to be born with a disease that will require your 24/7 care for the rest of your life. She decides she wants to keep the baby. But you haven’t made your decision. What will you decide to do? How will you make the decision?

Your home has a horrible defect that you can cover easily in the selling process and the defect almost certainly won’t be discovered for years. Revealing it will reduce the price of your home $100,000. What will you decide to do? How will you decide?

You can stay at your present job which you really don’t like that much and live on a predictable but very modest income or you can pursue a venture that has about a 70% chance of success and if it succeeds, you would double your income. What do you decide to do? How do you decide?

“Just wanted to thank you. I took your Decision Point E-Course earlier this year, and have put the ideas into practice. I knew I wanted to leave my job, but didn’t seem able to decide when, how, etc. Well, using what I learned from you, I was able to make a very definitive decision about NOW being the time. I feel great about the timing in my life now and at peace with the decisions I made. This means so much to me! Mahalo nui loa (thank you so very much).”
Stephanie Smedes, Seattle, WA

You’ve been thinking of getting a divorce but you’re just not sure. There are other fish in the sea but you wonder if you can still compete? Can you do better? What about the kids? What do you DECIDE? How do you decide?

You are involved in a custody battle for your children. One of the kids is misbehaving terribly and you don’t know whether you should spank them or discipline them firmly. The result could easily effect the results of the custody hearing. What do you do? How do you decide?

Two women have taken a liking to you. You date them both for some time. They both begin to talk about moving in and a permanent relationship. One is the kind of person you feel comfortable with and would be easy to love. The other is 10 years younger and is celebrity beautiful. Unfortunately she knows it and enjoys being the center of attention. What do you decide? How do you decide?

And those are just a few of the decisions that face real people every day. Decisions that people are forced into and have no idea what to do or how to do it.

THIS COURSE shows you how to make ALL of the decisions above.

And it’s important to note, that the right decision easily can be different from person to person. Knowing how to evaluate THAT is crucial to everything you will do…but no one ever does it….

“As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission.” 
Bob Beverley, psychotherapist,

If you haven’t taken an e-course with me:  an E-course with me is not like an E-course as thought of by the rest of the world. With me an E-course means you will have instruction in several media forms. Video, audio and text. There is NO specific time you must meet with me every day.

About 50% of the people who take my courses collect all the materials and work at their own pace later. The other half work with me and sometimes with other participants when necessary, on projects that are necessary to learning how to make RIGHT DECISIONS.

My courses are universally known to be challenging, results-oriented, pragmatic and show you EXACTLY how to get where you want to go.

Decision making is a function of thinking that almost 90% of people do very poorly. Most people think that if something turns out well, they made a good decision. If something turns out poorly they made a bad decision.

And that conditioning is one of the biggest reasons why people are poor decision makers.

Decision making is first and foremost about MAKING DECISIONS IN THE FIRST PLACE.

Every day, people vacillate on making changes in their lives that they KNOW are absolutely necessary, but they decide to do nothing and hope for the best, only to live a life where nothing ever changes.

This is where we begin.


You will learn how to recognize situations where you are about to commit acts of self-sabotage. I’ll show you how to identify it long before it becomes an issue. I’ll show you how to crush self-sabotage so you can make a CHOICE instead of only having the ability to stay with the Status Quo.

This first week’s module alone will be worth the investment in the course.

How would you like to NEVER procrastinate again?

What would happen if you could actually MOVE in the DIRECTION that you want to, even if it is ONLY AWAY FROM WHERE YOU ARE TODAY?!

By the end of week one, you will have daily projects to do for several weeks that will almost literally beat the habits of self-sabotage and procrastination from your life.

Most people don’t know that procrastination is a habit you picked up, but it is NOT your fault.

The same is true of self-sabotage.

I will explain why, where it all started, why it happens to everyone and why it must be eradicated intentionally and with no little effort. By the END of the course, IF YOU FOLLOW the Decision Point Plan, you will have eliminated procrastination and almost all forms of self-sabotage.

I’ll explain in detail why self-sabotage is a little trickier and lurks in EVERYONE’S back yard waiting to strike. I’ll show you how to get rid of it and then prevent it so you never have to deal with it in the future.

And that is only week one! How we doin’ so far?!

Decision IS Destiny

You make decisions all the time. Generally speaking, the more decisions a person makes, the more successful they are.

The better a person is at making decisions, the more successful they are.

When you move from your old home to the home you are in now; maybe you moved because you wanted a bigger house, or to put the kids in a better school district. Maybe it was just closer to where your job is…more convenient.

And of course in the case of uprooting and moving your family, you’re talking about a lot of variables, a lot of things to consider. You’re going to find out how to make the right decision in which house to buy and where to move.

What about leaving your job for some other opportunity?

FEAR enters the picture quite clearly and because the future is seemingly unpredictable, you feel frozen or stuck as to what to do, so you immediately default to stay in your same job. But there is a way to make this decision much easier. And you’ll be pleasantly surprised when you do….

But there are also the smaller decisions of life.

  • Which movie to go see…
  • Which show to watch on TV….
  • What to make for dinner…
  • Whether to go to the game or stay home….
  • Whether to take a vacation with or without the kids…
  • Whether to wear blue or black…

There is a simple method that takes little thinking at all to make these day to day decisions.

And then there are decisions that you make that influence other people’s lives like taking a new job, going into business for yourself, moving to a new area, having a surgery that has risks involved….

How do you know what to do? Don’t worry, most people haven’t got a clue as to how to make the right decision every time, and there is a right decision to make.

Then there are Destiny Decisions…those decisions that you make that will literally determine where you are going to be in three years or five years.

These are REALLY IMPORTANT decisions. Every day I see people screwing them up as if they are no big deal.

You’ll find out a methodical system that might take a very short amount of time or significantly longer depending on circumstances. Nevertheless, you will find out exactly what to do every time.

Obviously there are plenty of Black Swan’s (unexpected random events like hurricanes and terrorism) out there to get in the way of what you want in life, but nothing you can control impacts your life more than decision.

Write that down.
Put it on the refrigerator.
That alone is worth $10,000, yes?

Nothing you can control impacts your life more than decision.

How would life be different if you knew you were going to make the right decision, every time?

(Every time?!)

Did you know that in life, there is almost always a best decision?

What would happen if you had the method for decision making?

What would it be worth to have a simple systematic approach to decision making where the guidelines are from your head and heart?

Most people are paralyzed with uncertainty about whether they should:

  • Ask the girl to marry them.
  • Make a purchase.
  • Move from one place to another…
  • Quit their job…
  • Decide between committing one person or another.
  • Start a business…
  • Ask the girl to go out with them…
  • Send the letter or not…
  • Decide between hiring one person or another.
  • Get a divorce….
  • Send your kids to public or private school….
  • Choose between a new car, a used car or no car….
  • Go back to school to get more education….
  • Fire the person or not.
  • Invest in stocks, bonds, real estate and not screw up.
  • Accurately plan for their future in all areas.

Why Do People Make Bad Decisions?

And…they make bad decisions because…we all have about 8-10 areas of failure in our brain….similar experiences where you make the wrong decisions over and over again.

(Like marrying the same guy five times, dating jerks, working for idiots, saying the wrong thing at the worst time, etc. Sound familiar?)

We’ll repair all of that. (If we don’t, life will be the same tomorrow as it has been in the past….)

Did you know there is a proven way to make the right decision in each of the above choices?


For the sake of discussion, let’s assume that is correct. There IS a method you can use to make the RIGHT decision just about every time.

It doesn’t take a genius to think, “I decide to make more money,” “lose weight,” “get a better job,” “get married to perfect person x”.

KEY: Learning the process of making the right decision involves making that decision STICK, be UNYIELDING and barring a Black Swan, guaranteeing you will follow through.

Over the last 15 years we’ve been fortunate to have studied the raw information about how to make laser beam accurate decisions. Complex software programs have shown scientists how to simplify the decision making process using some mostly simple (sorry, it’s not ALL instantly easy!) rules.

And now, you don’t need the software or the computer any more…

And, by the way, in the last 15 years there has been an incredible amount of research done about decision making that teach and use VERY FAULTY processes, that can’t and don’t work.

KEY: You’ll experience FIRST HAND, how what seems to be an obvious decision, is almost always the wrong one….the costly one…(often the disaster one….)

If you follow that teacher’s advice, you’ll flat out screw up.

You’ll end up with next to nothing and headaches and heartaches to boot.


People, including a lot of authors, are lazy.

They don’t do the research.
They don’t test.
Why should they?

They get paid the same no matter what and when YOU screw up, they just say, “you did it wrong.”

Play along for just a moment.

Can I ask you a question?

Have you ever read that it’s been proven that 93% of all communication is body language?

Of course, lots of times. Everyone has read that.

And of course, it’s not true.

(It’s not even close to accurate.)

How could that be, it’s common knowledge…isn’t it?

There was one study done by a brilliant communication researcher 35 years ago that evaluated people saying one word to another, with the other person only being able to see the person from the neck UP. (that leaves about 90% of the body out of the study.) In this one specific instance, Dr. Mehrabian found that about 93% of the communication sent was at a nonverbal level. Obviously when people communicate with more than one word and people can see below the neck, all kinds of factors change the percentages.

Problem is people read something in a book written by Goofball X and they believe what she writes because she says it’s “scientific.”

People look at their lives and think, “I did everything I was told…”

Yep and look at that life. It didn’t work.

The guru didn’t do the research. They went with the party line and taught that.

I don’t care about the party line because I don’t like the people at the party.

Remember when Benjamin Franklin did his famous experiment about testing each of the virtues (temperance and so forth) for a month so he could eventually become adept at all of them? I’ve heard most motivational speakers talk or write about this. I’d name them, but it would take an entire page…

Anyway…You remember… but he gave up the idea after the first week …he never did the experiment. He wrote early in his biography that he was going to do the project and then soon after decided not to. Basically he said it was impossible to do such a thing.

I’ve never heard ANYONE get that right, either.


And because you trust them YOU TRY IT and FAIL.

Franklin’s personal challenge didn’t work for all kinds of reasons I’ll show you later.

Question: Why did you believe he actually did the project?

Only one reason: …because someone you trusted or believed, an author, a teacher….told you that it was true.

Want a quick way to filter a crummy guru out?

If they tell you that story, they didn’t get very far in Franklin’s biography. If they tell you that, they’d tell you anything.

By the way…what did Franklin do instead?!

I’ll show you that at Decision Point, too.

The point is that MOST of the stuff people tell you to do…. that is “scientific,” that is based on laws of the universe or proven techniques is nothing more than their imagination having run wild.

…and following their advice will get you the same ultimate destination, every time…

Back to Start. (If you don’t go into foreclosure first.)

So why don’t the vast majority of people make good decisions?

Why are people AFRAID to make decisions at all?

They’ve been given crummy information and worse methods for how to choose and what to do.

It’s that simple.

(OK, there are eight other core reasons people make crummy decisions every day, but to pick on your neighbor here is so not cool…)

And what does the Power of Decision Point give you in life?

  • Choice
  • Personal freedom
  • No limits
  • The Ability to Succeed When Most Others Fail
  • The Ability to Make Big Changes in Life with Easeand…
  • Wealth if You Want It
  • A LOT Better Life If You USE The Power of Decision
  • Success when you use The Power of Decision.

You’re going to learn it ALL in this 7 Week E-Course.

If you’ve been in an E-Course with me, you know that although they are always convenient, they are also densely packed with practical, real life application as the end result. That is the same here. Everything you learn will be immediately applied to a crucial part of your life because there is a LOT going on in your life right now and a LOT of it has to change but you don’t know WHAT.

Each week you’ll receive a number of emails or documents from me. You’ll have homework assignments that are all real-life based…your life. You’ll be given audio’s to listen to or video to watch. You will once again, find out what “over delivery” means!

You’re going to discover:

  • How People Decide
  • Why Most People Make Almost All Bad Decisions
  • How to KNOW What to do…
  • The Four Factors of Luck and How to Tilt the “Luck Factor” in YOUR Favor.
  • How to Beat the Black Swan when Bad Luck Strikes….
  • All of the Successful Strategies for Decision Including Decision Point: MY PERSONAL SYSTEM
“You’ll never see a sunset if you keep going east! And you’ll never live the changes you want in life if you exercise your decisions in the wrong way. No matter how positive or determined you are. So, if you want to begin making decisions that will help you take control of your life at a whole new level, then you need to enroll and immerse yourself in Kevin’s new e-decision-making course. It’s packed with fresh, new, exciting information that will help you train your brain, period. Since I completed the course, I have learned to think better and smarter about challenges, enjoy being able to make powerful, timely and well-considered decisions with new secret technology that until recently, only the elite had access to. In the course, besides being presented in a convenient format, you will be able to start and work on your learning curve at your own pace. And, personalized learning means you can contact Kevin at any stage of the course. I strongly recommend this course, it has solutions that really work!”
David Power, London, England

Do you sell something for a living?

[Pay attention: I’m going to show you how to analyze how your client WILL DECIDE on buying your product or service…and I’ll show you WHAT is going to happen next…think that might be worth $10,000?!]

I’ve never given the system for DECISION POINT to anyone.

I’m not going to write about it in Coffee….ever.

But the time is now to experience a truly transformational experience in an exciting and unique E-course.


No one else is going to ever show you this information. You’ll never experience these experiences with anyone else. You can’t find anything remotely similar “out there.”

So essentially, you’re stuck spending seven weeks with me. As with all of my E-Courses, I am your PERSONAL COACH and you don’t have to be at any specific place at any specific time. The program is delivered via audio, video, and text.

So what’s going to happen in these seven fascinating weeks?

I’ll personally show you the problems you face when you make decisions.

You’ll find out the impact of other people on your decision.

I’ll show you how to minimize the NEGATIVE impact of other people on your decisions, including the people you might love or work with every day.

You won’t regret your decisions anymore.

You’ll understand how to MINIMIZE RISK and MAXIMIZE RETURN on both business and personal decisions.

I’ll show you EXACTLY what to do when the RIGHT decision you determine, FEELS completely wrong.

Finding out how your beliefs, faith, values and lifestyle factor into your decisions matters a lot to you. No one else shows you how to be true to yourself and others around you while you decide for your Self or for many.

Almost forgot…

At the end of the course, you will have one cool, big Coffee Table-Sized Manual that you will be able to refer to forever.

Your tuition: $1995 today!

A couple things before you apply!

  1. I reserve the right to reject any application for any reason.
  2. There may be a few group projects that are necessary for making decisions where two people are involved, instead of just you (as in a marriage, with kids, or at work). If you are unwilling to e-mail one of your fellow participants during these two projects do not apply.
  3. Everything is yours to keep, but you may not share or give away any of this information to anyone.
  4. If you’re still here with me, then I look forward to seeing your application!

$1995 Today!

Register for Decision Point E-course

Register for Decision Point with Installment Pay Plan

Coffee with
Kevin Hogan

persuasion newsletter

Coffee with Kevin Hogan, delivered Monday.

Dr. Hogan’s blog & newsletter are both 

…free forever.

You get the very latest and most important findings in human behavior, relationships, wealth building, outcome acquisition, nonverbal communication, mind control, covert hypnosis, selling, and marketing.

You’ll also get his book Mind Access, as his gift to you.

“Subscribe Now” and confirm it today by email the minute after you subscribe!

Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

What People Say

“Want to influence others? Want to persuade others? Want to sell others? Then Science of Influence is not just an option – it’s a landmark breakthrough of information you can use the minute you read it.”
"As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success, and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor, and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission."

Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

Subscribe to Coffee with Kevin Hogan today!

You can always write us at or

Pay attention to your spam/junk/trash folders, shoot maybe the neighbors!

 Coffee Bonuses

And as a bonus for joining, Kevin will give you two hefty eBooks: Mind Access and Overcoming Rejection.

Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

The tips you receive in Coffee with Kevin Hogan will help you in your relationships and in your business. The fun stuff, well is just fun. Subscribe now and see for yourself.

Subscribe to the weekly e-zine, Coffee with Kevin Hogan and you will be first to find out the latest in persuasion, influence, body language, personal development, sales and marketing.

We respect your email privacy

It’s worth being patient for this page to load completely. Apparently the subscription form is ABOVE this text!

Network 3000 Publishing (952) 465-7525 | 952 443 5049