Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

“I was framed!”

The innocent man yells in desperation.

The evidence all points to him but…he didn’t do it. It looks like he did…but he didn’t.

He was framed!

And the more that it looks like he did it, the less the investigator finds to disconfirm that fact. Once the investigator is “sure” he “did it”, it’s now about finishing the case and not looking further information.

And why would it be?

In the mind of the investigator, the guy did it. Period. He believes it. He’s certain.

Next case…

KEYPOINT: We all make decisions based upon how we frame the question or problem and the information we have to solve the problem.

Then a weird phenomenon occurs.

The mind only searches for information to support his cognition. The mind filters out all disconfirming information. So any chance of making a good decision is eliminated.

Kevin Hogan on Decision MakingThe frame (point of view) is rarely objective…

KEYPOINT: We always look for information to support what we already believe or think to be true. At the same time we take evidence and information that doesn’t support our beliefs and discard it.

But there is even a bigger problem that stops people from making a great decision right now. What is it?

What’s the bigger problem? :

KEYPOINT: We look for information to support what our feelings and emotions are telling us at the moment.

Let’s start with the latter first.

Kevin Hogan on Decision MakingResearch shows that when men and women are asked whether or not their future marriages will be happy or not… it turns out the emotions, the mood they are in today – determines their answer.

Bad mood TODAY? Their future marriage will be unhappy.

Happy mood today? Their future marriage will be happy.


That’s amazing that the mood we experience right this SECOND determines how we perceive our future marriage will be experienced!

Then how people decide to answer questions gets more fascinating:

Ask the same men and women about how their relationship has been in the past, and you get the same result. It matches their current mood in THIS MOMENT.

If the guy is in a bad mood today, he reports having had an unhappy marriage!

If she reports she is in a good mood today, she reports having had a happy marriage!


Ask the couple at random times during the year and the findings are dramatically different. The relationship is rarely what the person predicted or saw in hindsight…but the prediction and hindsight tend to be the same picture…all dependent on the mood of this INSTANT!

Keypoint: If you predict you are going to have a very happy marriage filled with bliss, you’ll probably remember it that way when you are 80 years old. The reality is that life had ups and downs, averaging out to something on the upside of in the middle.

The opposite is also true.

Now the point for making great decisions becomes crystal clear: It is very difficult to objectively “get out” of “present time” unless you are aware of how your emotions, feelings and moods trick your brain.

The brain is not wired to spontaneously think accurately and effectively past today. People have a “today brain.”

People don’t want their brain to be a “today brain…” it just is…until it is overhauled so it can make excellent decisions.

Check out the impact on decisions. This is scary good…or scary bad.

Frighteningly excellent or simply terrible decisions?:

They want to lose weight, but the cookies are RIGHT THERE, right now…and the thinner waist line is tomorrow.

The cookies win.

They want to have a comfortable lifestyle and secure retirement, but the new car is RIGHT THERE, right now.

The car wins.

When people talk about the future, there is typically optimism (incredible optimism, in fact) that things will be much better. Their mind can see a clear picture of a great future. Then it doesn’t happen after they are done talking about it.

Within seconds, minutes or hours, the brain defaults back to the present emotions and feelings, and the “today brain,” sees the future as the same as the emotions, mood and feeling of the moment.

KEYPOINT: The brain is wired to flee or fight that which it fears, finds unfamiliar and uncomfortable. Once it finds something closer to tranquility, it calms down…. and does… nothing.

The brain is wired to move away from pain and toward pleasure.

Now we have the foundation for making a great decision.

It’s not about analysis until the mind is aware of the bias the mood, your feelings and your emotions will now play in deciding on something! What is a Great Decision? In general a great “decision” is one which we choose…cutting off other possibilities after looking closely at disconfirming information and then follow up by checking our mood and feelings to see that it doesn’t influence the decision.

Kevin Hogan on Decision MakingSaying, “I’m going to lose 20 pounds and stop eating so much food….” is not really “a decision.”

It’s a bunch of words that don’t mean a thing until the brain sees significant progress toward the outcome…at which time… it might… help you.

In other words…YOU have to run your brain or it will run you based on the hormones and chemistry of the moment!

After the foundation is laid now comes the framing.

Framing…(point of view)…is everything.

I’m looking at a 50″ plasma TV right now. For years, I had an ancient television that was just…big…and had a nice picture. Now there is this big old HD Plasma set sitting over there in the corner.

I really like it.

Funny thing…everything looks GREAT on the TV especially the commercials!

Might it have been better for decision making to keep the junker?:

A few years ago, I decided I wanted a Plasma after a few years of hearing about how great these things were going to be. One day, I walked into an electronics store and saw a Sony and thought, “man that is awesome. I want that.”

Kevin Hogan on Decision MakingAnd that was the first decision. I wanted a plasma TV. Period. That was made six months ago. But that decision should not have been the first one I made.

KEYPOINT: The first decision should be whether you want/need something, not WHICH kind you want.

Fortunately they were out. The display was not for sale.

As I always do, I went back home and pulled out Consumer Reports and found out that Panasonic far and away had the best of the few available models.

I was very surprised but I never go with the crowd or hunches when I have objective data. You go with evidence whenever possible. Whatever my opinion was…I don’t know diddle about televisions… so the answer was a Panasonic.

This decision was made more difficult because I would have thought SONY would have been the name I was looking for.

I owned a couple of Sony products. miniDV cam, awesome….computer, awesome…so I was BIASED toward Sony because of my experience with quality of their brand… which is excellent…and it turned out that Sony DOES have an excellent Plasma…but the Panasonic is better.

It felt “uncomfortable” to set my bias aside, but it was obvious that it was just that. A bias.

That was the second decision.

KEYPOINT: Once you’ve decided that you want an it, or him, or her, or a job or whatever it is you want, you have to pick a “WHICH” and in this case you start with information gathering to determine WHICH.

I went to web sites and compared models, prices, shipping and return policies. (shipping a 100 pound television is neither cheap, nor is it always insured….nor were return policies the same on a $5000, 100-pound TV in 2006.)

Finally, I found the best television with all the cool features and safest return policy I could get. I placed my order and two days later it was here.

Remember when you first found out you had to have mounting materials and tools? Had I known THAT…I might have chosen something like internet TV…

That was sort of like being on the honeymoon and hearing….”there’s something you should know…my second husband is in jail for killing my first husband but they’re letting him out on a psychiatric release as they feel he’s made great progress….”

Typical of decision making…you had a point of view…a frame: “I want a beautiful woman who is smart, nice, educated and…oh yeah…beautiful.”

You know…how a man thinks…and that decision making frame doesn’t include RESEARCH. Why? Because men, unlike women, never ask the question, “Why did your last relationship end?”

For women, it’s intuitive. For men…well…men are idiots…”is she good looking?” Who would know to ask such a question, “why did your last relationship end”… as men simply don’t “live” in that frame.

The Lesson???!!!!

This is good…:


KEYPOINT: Once you have collected all the data, you compare it and decide what you want based upon the criteria you previously established…and you had better have well-thought-out criteria!

Watch this.

“Whatcha’ want to do today?”

“Dunno. Let’s go look at cars.”

“Looking for a new car?”

“Not really. Who knows, though?”

They go to the nearest car dealership… and, like some people go shopping at the mall….they went shopping at the dealership.

All of a sudden, they see all these Volkswagens.

Gorgeous. (I’m making this up.)

“WHICH do I like?”….he wonders….


  • There was no decision that buying a car was necessary.
  • There was no collection of intelligence/information.
  • There was no evaluation.
  • There was no criteria established…determination about affordability or ANYTHING.
  • They just went “looking.”

But here they are with two beautiful cars RIGHT THERE to choose between.

Now the comparison is NOT should I buy a car or NOT…but WHICH of these cars should I buy?

Kevin Hogan on Decision MakingThey test drive both and they are both great.

Now this is not at all about whether buying a Volkswagen is a great decision when contrasted to OTHER CARS and brands, even.

So many steps in decision making have been skipped that this is about to become like buying a Kit Kat in the check out line at the grocery store.

This is a typical disaster waiting to happen.

What did the first decision need to be if something was going to end in spending $25,000 today?

“Do I need a new car?”


Now I feel better….

KEYPOINT: So you think, BEFORE you start the decision making process– WHY are you asking yourself the question?

Why do I want/need a new car?

  • Because the neighbor just got a new car and now yours looks dumpy? (Status)
  • Because your car is “getting old.” (So what, so are you.)
  • Because your old car is getting expensive as far as repairs and upkeep. (Now you’re talking.)
  • Because there’s something about driving a new car that makes you feel like a million bucks. (It better, because it’s going to cost you that…)

Now the key word “feel” in the last bullet makes the decision tenuous. There is nothing wrong with doing things that feel good…but having a couple of glasses of wine might make you feel like a million bucks, too, and… at a $20,000 discount.


That helps save from the disasters…what makes the great decision?:

Buying something for status purposes can be fine if you have the money…Buying something because your current “one” is old, might also be fine. But again, one important question is…”is the money there for this and not needed for other things?”

KEYPOINT: Does this situation even need to be subject to a decision, or is the status quo just fine?

Clearly, there are some sound reasons to take certain actions…and there are some crummy reasons…

Developing Criteria and Avoiding Finding Out the Ex- has just been released!

Cars can get expensive to keep up. If you’re spending $3000 per year (not your recent $200 brake job….but, think annually!)…certainly you have a sound reason to BEGIN the decision making process.

So let’s say that this final reason is THE key reason.

NOW, you’ve have decided that you need a new car.

What about new vs. used?

My opinion is always “new.” I hate used cars unless I own them…I like to shop online and get the absolute best price before walking in the dealership. This is simply not possible to do with used cars…

Kevin Hogan on Decision MakingOK, so a new car.

Now, is money a consideration?

If it is (and it probably almost always is…) then you are looking at price categories as well as quality and value, right?

What’s the difference between quality and value?

Now you learn one of the reasons salespeople often are bad at their job. They don’t get the difference between value and quality…

What Will Your Decision Be?:

Quality is how good something is.

Value is the different stack of chips you are getting in return for your stack of chips.

In cars, this includes things like “cost of ownership” (How much will insurance be? What is the cost of gas per year for the car? What will maintenance cost? What is the car going to be worth in 5 years?)

All of the “value” information is easily accessible, so you can actually make a “right decision.” There IS a “right answer.” Rarely is this true with other things like houses, dishes, clothes, and so forth. But for cars, the data is all out there and easily accessible.

Does anything matter other than value?

WAIT!!!!! How about safety?

SHOOT. All the fun cars are now thrown out….SHOOT!

Safety test results and safety ratings for the car matter…a lot.

So, now things are getting easy…though you might stand there less ecstatic.

You have a bunch of cars in your price range.

You knock out all the cars that are in the bottom half of crash tests and safety ratings.

Then you knock out all the cars that are not in the top 20% of quality for your price range.

Then you knock out all the cars that are not a good value. Keeping only the top 4-5 cars.

You’re down to a Toyota Corolla or Camry, or a Honda Accord or Civic. You have four great cars and now it’s all about your budget and other emotional factors. And frankly, at this point, you can’t lose….and NOW you go to the dealership and make a choice BETWEEN cars….


A decision has been made. (Thank goodness.)

And well done.

Had you just gone shopping, you may have made a decision that FELT GOOD. Because it’s EXCITING to drive away in a new cool car that will be the envy of everyone on the block. It FEELS so GOOD.

And, as usual, feelings and good decisions rarely go hand in hand.

Feelings matter in life. So does your mood and the emotions you feel. But when you make important decisions, you must set them aside and think, “How will this help me over the next 1000 days?”


Decision Point–Discover a System of Decision Making That Will Clear the Way to Success

Go Directly to Application Form

Next Course begins March 3, 2021

If you’ve ever taken one of my e-courses, yes, it’s like them! This E-course lasts 7 weeks and has more than 20 modules. You set your own schedule – you don’t have to be “in class” at any particular time each day. You get VIP access to a secret portion of the web site, and can log in at any time.

If you could point to one word, to one factor, to one element or cause of what happens to you in your life, it is decision.

Maybe you have been experiencing one or more of the following:

Moving is always tough but when there are more than one person’s job or one person going to a school that they love and the possibility of leaving friends behind makes for what many consider an impossible decision. What do YOU decide? How do you decide?

Your investments have done OK but your total income saved for your future is terrible. There are a lot of options you’ve been told about but you really don’t know what to do. What will you decide? How will you decide?

You are a manager at your company and only have enough budget to pursue one product line. You can choose between an almost sure thing with a very modest return or a riskier proposal that could make you a superstar. What do you decide? How do you make the decision?

You’re on your way home for the holidays. You get stuck in bad weather and are put up at a local hotel. In the bar that night a beautiful woman strikes up a conversation with you and she has offered you the key to her room. What will you decide?

A relative lives with you. They take advantage of you but you can’t let them go because you don’t know what will happen to them. What is the right thing to do and will that thing be what you decide? How will you decide?

An elderly relative lives with you. They can’t take care of themselves any more. You hate the idea of a nursing home or “worse.” You also want “a life.” What will you decide to do?

Your wife is two months pregnant. A test reveals the baby is going to be born with a disease that will require your 24/7 care for the rest of your life. She decides she wants to keep the baby. But you haven’t made your decision. What will you decide to do? How will you make the decision?

Your home has a horrible defect that you can cover easily in the selling process and the defect almost certainly won’t be discovered for years. Revealing it will reduce the price of your home $100,000. What will you decide to do? How will you decide?

You can stay at your present job which you really don’t like that much and live on a predictable but very modest income or you can pursue a venture that has about a 70% chance of success and if it succeeds, you would double your income. What do you decide to do? How do you decide?

“Just wanted to thank you. I took your Decision Point E-Course earlier this year, and have put the ideas into practice. I knew I wanted to leave my job, but didn’t seem able to decide when, how, etc. Well, using what I learned from you, I was able to make a very definitive decision about NOW being the time. I feel great about the timing in my life now and at peace with the decisions I made. This means so much to me! Mahalo nui loa (thank you so very much).”
Stephanie Smedes, Seattle, WA

You’ve been thinking of getting a divorce but you’re just not sure. There are other fish in the sea but you wonder if you can still compete? Can you do better? What about the kids? What do you DECIDE? How do you decide?

You are involved in a custody battle for your children. One of the kids is misbehaving terribly and you don’t know whether you should spank them or discipline them firmly. The result could easily effect the results of the custody hearing. What do you do? How do you decide?

Two women have taken a liking to you. You date them both for some time. They both begin to talk about moving in and a permanent relationship. One is the kind of person you feel comfortable with and would be easy to love. The other is 10 years younger and is celebrity beautiful. Unfortunately she knows it and enjoys being the center of attention. What do you decide? How do you decide?

And those are just a few of the decisions that face real people every day. Decisions that people are forced into and have no idea what to do or how to do it.

THIS COURSE shows you how to make ALL of the decisions above.

And it’s important to note, that the right decision easily can be different from person to person. Knowing how to evaluate THAT is crucial to everything you will do…but no one ever does it….

“As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission.” 
Bob Beverley, psychotherapist,

If you haven’t taken an e-course with me:  an E-course with me is not like an E-course as thought of by the rest of the world. With me an E-course means you will have instruction in several media forms. Video, audio and text. There is NO specific time you must meet with me every day.

About 50% of the people who take my courses collect all the materials and work at their own pace later. The other half work with me and sometimes with other participants when necessary, on projects that are necessary to learning how to make RIGHT DECISIONS.

My courses are universally known to be challenging, results-oriented, pragmatic and show you EXACTLY how to get where you want to go.

Decision making is a function of thinking that almost 90% of people do very poorly. Most people think that if something turns out well, they made a good decision. If something turns out poorly they made a bad decision.

And that conditioning is one of the biggest reasons why people are poor decision makers.

Decision making is first and foremost about MAKING DECISIONS IN THE FIRST PLACE.

Every day, people vacillate on making changes in their lives that they KNOW are absolutely necessary, but they decide to do nothing and hope for the best, only to live a life where nothing ever changes.

This is where we begin.


You will learn how to recognize situations where you are about to commit acts of self-sabotage. I’ll show you how to identify it long before it becomes an issue. I’ll show you how to crush self-sabotage so you can make a CHOICE instead of only having the ability to stay with the Status Quo.

This first week’s module alone will be worth the investment in the course.

How would you like to NEVER procrastinate again?

What would happen if you could actually MOVE in the DIRECTION that you want to, even if it is ONLY AWAY FROM WHERE YOU ARE TODAY?!

By the end of week one, you will have daily projects to do for several weeks that will almost literally beat the habits of self-sabotage and procrastination from your life.

Most people don’t know that procrastination is a habit you picked up, but it is NOT your fault.

The same is true of self-sabotage.

I will explain why, where it all started, why it happens to everyone and why it must be eradicated intentionally and with no little effort. By the END of the course, IF YOU FOLLOW the Decision Point Plan, you will have eliminated procrastination and almost all forms of self-sabotage.

I’ll explain in detail why self-sabotage is a little trickier and lurks in EVERYONE’S back yard waiting to strike. I’ll show you how to get rid of it and then prevent it so you never have to deal with it in the future.

And that is only week one! How we doin’ so far?!

Decision IS Destiny

You make decisions all the time. Generally speaking, the more decisions a person makes, the more successful they are.

The better a person is at making decisions, the more successful they are.

When you move from your old home to the home you are in now; maybe you moved because you wanted a bigger house, or to put the kids in a better school district. Maybe it was just closer to where your job is…more convenient.

And of course in the case of uprooting and moving your family, you’re talking about a lot of variables, a lot of things to consider. You’re going to find out how to make the right decision in which house to buy and where to move.

What about leaving your job for some other opportunity?

FEAR enters the picture quite clearly and because the future is seemingly unpredictable, you feel frozen or stuck as to what to do, so you immediately default to stay in your same job. But there is a way to make this decision much easier. And you’ll be pleasantly surprised when you do….

But there are also the smaller decisions of life.

  • Which movie to go see…
  • Which show to watch on TV….
  • What to make for dinner…
  • Whether to go to the game or stay home….
  • Whether to take a vacation with or without the kids…
  • Whether to wear blue or black…

There is a simple method that takes little thinking at all to make these day to day decisions.

And then there are decisions that you make that influence other people’s lives like taking a new job, going into business for yourself, moving to a new area, having a surgery that has risks involved….

How do you know what to do? Don’t worry, most people haven’t got a clue as to how to make the right decision every time, and there is a right decision to make.

Then there are Destiny Decisions…those decisions that you make that will literally determine where you are going to be in three years or five years.

These are REALLY IMPORTANT decisions. Every day I see people screwing them up as if they are no big deal.

You’ll find out a methodical system that might take a very short amount of time or significantly longer depending on circumstances. Nevertheless, you will find out exactly what to do every time.

Obviously there are plenty of Black Swan’s (unexpected random events like hurricanes and terrorism) out there to get in the way of what you want in life, but nothing you can control impacts your life more than decision.

Write that down.
Put it on the refrigerator.
That alone is worth $10,000, yes?

Nothing you can control impacts your life more than decision.

How would life be different if you knew you were going to make the right decision, every time?

(Every time?!)

Did you know that in life, there is almost always a best decision?

What would happen if you had the method for decision making?

What would it be worth to have a simple systematic approach to decision making where the guidelines are from your head and heart?

Most people are paralyzed with uncertainty about whether they should:

  • Ask the girl to marry them.
  • Make a purchase.
  • Move from one place to another…
  • Quit their job…
  • Decide between committing one person or another.
  • Start a business…
  • Ask the girl to go out with them…
  • Send the letter or not…
  • Decide between hiring one person or another.
  • Get a divorce….
  • Send your kids to public or private school….
  • Choose between a new car, a used car or no car….
  • Go back to school to get more education….
  • Fire the person or not.
  • Invest in stocks, bonds, real estate and not screw up.
  • Accurately plan for their future in all areas.

Why Do People Make Bad Decisions?

And…they make bad decisions because…we all have about 8-10 areas of failure in our brain….similar experiences where you make the wrong decisions over and over again.

(Like marrying the same guy five times, dating jerks, working for idiots, saying the wrong thing at the worst time, etc. Sound familiar?)

We’ll repair all of that. (If we don’t, life will be the same tomorrow as it has been in the past….)

Did you know there is a proven way to make the right decision in each of the above choices?


For the sake of discussion, let’s assume that is correct. There IS a method you can use to make the RIGHT decision just about every time.

It doesn’t take a genius to think, “I decide to make more money,” “lose weight,” “get a better job,” “get married to perfect person x”.

KEY: Learning the process of making the right decision involves making that decision STICK, be UNYIELDING and barring a Black Swan, guaranteeing you will follow through.

Over the last 15 years we’ve been fortunate to have studied the raw information about how to make laser beam accurate decisions. Complex software programs have shown scientists how to simplify the decision making process using some mostly simple (sorry, it’s not ALL instantly easy!) rules.

And now, you don’t need the software or the computer any more…

And, by the way, in the last 15 years there has been an incredible amount of research done about decision making that teach and use VERY FAULTY processes, that can’t and don’t work.

KEY: You’ll experience FIRST HAND, how what seems to be an obvious decision, is almost always the wrong one….the costly one…(often the disaster one….)

If you follow that teacher’s advice, you’ll flat out screw up.

You’ll end up with next to nothing and headaches and heartaches to boot.


People, including a lot of authors, are lazy.

They don’t do the research.
They don’t test.
Why should they?

They get paid the same no matter what and when YOU screw up, they just say, “you did it wrong.”

Play along for just a moment.

Can I ask you a question?

Have you ever read that it’s been proven that 93% of all communication is body language?

Of course, lots of times. Everyone has read that.

And of course, it’s not true.

(It’s not even close to accurate.)

How could that be, it’s common knowledge…isn’t it?

There was one study done by a brilliant communication researcher 35 years ago that evaluated people saying one word to another, with the other person only being able to see the person from the neck UP. (that leaves about 90% of the body out of the study.) In this one specific instance, Dr. Mehrabian found that about 93% of the communication sent was at a nonverbal level. Obviously when people communicate with more than one word and people can see below the neck, all kinds of factors change the percentages.

Problem is people read something in a book written by Goofball X and they believe what she writes because she says it’s “scientific.”

People look at their lives and think, “I did everything I was told…”

Yep and look at that life. It didn’t work.

The guru didn’t do the research. They went with the party line and taught that.

I don’t care about the party line because I don’t like the people at the party.

Remember when Benjamin Franklin did his famous experiment about testing each of the virtues (temperance and so forth) for a month so he could eventually become adept at all of them? I’ve heard most motivational speakers talk or write about this. I’d name them, but it would take an entire page…

Anyway…You remember… but he gave up the idea after the first week …he never did the experiment. He wrote early in his biography that he was going to do the project and then soon after decided not to. Basically he said it was impossible to do such a thing.

I’ve never heard ANYONE get that right, either.


And because you trust them YOU TRY IT and FAIL.

Franklin’s personal challenge didn’t work for all kinds of reasons I’ll show you later.

Question: Why did you believe he actually did the project?

Only one reason: …because someone you trusted or believed, an author, a teacher….told you that it was true.

Want a quick way to filter a crummy guru out?

If they tell you that story, they didn’t get very far in Franklin’s biography. If they tell you that, they’d tell you anything.

By the way…what did Franklin do instead?!

I’ll show you that at Decision Point, too.

The point is that MOST of the stuff people tell you to do…. that is “scientific,” that is based on laws of the universe or proven techniques is nothing more than their imagination having run wild.

…and following their advice will get you the same ultimate destination, every time…

Back to Start. (If you don’t go into foreclosure first.)

So why don’t the vast majority of people make good decisions?

Why are people AFRAID to make decisions at all?

They’ve been given crummy information and worse methods for how to choose and what to do.

It’s that simple.

(OK, there are eight other core reasons people make crummy decisions every day, but to pick on your neighbor here is so not cool…)

And what does the Power of Decision Point give you in life?

  • Choice
  • Personal freedom
  • No limits
  • The Ability to Succeed When Most Others Fail
  • The Ability to Make Big Changes in Life with Easeand…
  • Wealth if You Want It
  • A LOT Better Life If You USE The Power of Decision
  • Success when you use The Power of Decision.

You’re going to learn it ALL in this 7 Week E-Course.

If you’ve been in an E-Course with me, you know that although they are always convenient, they are also densely packed with practical, real life application as the end result. That is the same here. Everything you learn will be immediately applied to a crucial part of your life because there is a LOT going on in your life right now and a LOT of it has to change but you don’t know WHAT.

Each week you’ll receive a number of emails or documents from me. You’ll have homework assignments that are all real-life based…your life. You’ll be given audio’s to listen to or video to watch. You will once again, find out what “over delivery” means!

You’re going to discover:

  • How People Decide
  • Why Most People Make Almost All Bad Decisions
  • How to KNOW What to do…
  • The Four Factors of Luck and How to Tilt the “Luck Factor” in YOUR Favor.
  • How to Beat the Black Swan when Bad Luck Strikes….
  • All of the Successful Strategies for Decision Including Decision Point: MY PERSONAL SYSTEM
“You’ll never see a sunset if you keep going east! And you’ll never live the changes you want in life if you exercise your decisions in the wrong way. No matter how positive or determined you are. So, if you want to begin making decisions that will help you take control of your life at a whole new level, then you need to enroll and immerse yourself in Kevin’s new e-decision-making course. It’s packed with fresh, new, exciting information that will help you train your brain, period. Since I completed the course, I have learned to think better and smarter about challenges, enjoy being able to make powerful, timely and well-considered decisions with new secret technology that until recently, only the elite had access to. In the course, besides being presented in a convenient format, you will be able to start and work on your learning curve at your own pace. And, personalized learning means you can contact Kevin at any stage of the course. I strongly recommend this course, it has solutions that really work!”
David Power, London, England

Do you sell something for a living?

[Pay attention: I’m going to show you how to analyze how your client WILL DECIDE on buying your product or service…and I’ll show you WHAT is going to happen next…think that might be worth $10,000?!]

I’ve never given the system for DECISION POINT to anyone.

I’m not going to write about it in Coffee….ever.

But the time is now to experience a truly transformational experience in an exciting and unique E-course.


No one else is going to ever show you this information. You’ll never experience these experiences with anyone else. You can’t find anything remotely similar “out there.”

So essentially, you’re stuck spending seven weeks with me. As with all of my E-Courses, I am your PERSONAL COACH and you don’t have to be at any specific place at any specific time. The program is delivered via audio, video, and text.

So what’s going to happen in these seven fascinating weeks?

I’ll personally show you the problems you face when you make decisions.

You’ll find out the impact of other people on your decision.

I’ll show you how to minimize the NEGATIVE impact of other people on your decisions, including the people you might love or work with every day.

You won’t regret your decisions anymore.

You’ll understand how to MINIMIZE RISK and MAXIMIZE RETURN on both business and personal decisions.

I’ll show you EXACTLY what to do when the RIGHT decision you determine, FEELS completely wrong.

Finding out how your beliefs, faith, values and lifestyle factor into your decisions matters a lot to you. No one else shows you how to be true to yourself and others around you while you decide for your Self or for many.

Almost forgot…

At the end of the course, you will have one cool, big Coffee Table-Sized Manual that you will be able to refer to forever.

Your tuition: $1995 beginning March 3. $1297 today!

A couple things before you apply!

  1. I reserve the right to reject any application for any reason.
  2. There may be a few group projects that are necessary for making decisions where two people are involved, instead of just you (as in a marriage, with kids, or at work). If you are unwilling to e-mail one of your fellow participants during these two projects do not apply.
  3. Everything is yours to keep, but you may not share or give away any of this information to anyone.
  4. If you’re still here with me, then I look forward to seeing your application!

$1995 beginning March 3 $1297 Today!

Register for Decision Point E-course


Coffee with
Kevin Hogan

persuasion newsletter

Coffee with Kevin Hogan, delivered Monday.

Dr. Hogan’s blog & newsletter are both 

…free forever.

You get the very latest and most important findings in human behavior, relationships, wealth building, outcome acquisition, nonverbal communication, mind control, covert hypnosis, selling, and marketing.

You’ll also get his book Mind Access, as his gift to you.

“Subscribe Now” and confirm it today by email the minute after you subscribe!

Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

What People Say

“Want to influence others? Want to persuade others? Want to sell others? Then Science of Influence is not just an option – it’s a landmark breakthrough of information you can use the minute you read it.”
"As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success, and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor, and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission."

Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

Subscribe to Coffee with Kevin Hogan today!

You can always write us at or

Pay attention to your spam/junk/trash folders, shoot maybe the neighbors!

 Coffee Bonuses

And as a bonus for joining, Kevin will give you two hefty eBooks: Mind Access and Overcoming Rejection.

Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

The tips you receive in Coffee with Kevin Hogan will help you in your relationships and in your business. The fun stuff, well is just fun. Subscribe now and see for yourself.

Subscribe to the weekly e-zine, Coffee with Kevin Hogan and you will be first to find out the latest in persuasion, influence, body language, personal development, sales and marketing.

We respect your email privacy

It’s worth being patient for this page to load completely. Apparently the subscription form is ABOVE this text!

Network 3000 Publishing (952) 465-7525 | 952 443 5049