One current “hot strategy” to make money on the Internet is to use video, say on You Tube or Facebook, to generate “viral distribution” and cause people to go to your website and happily spend some money with you.
And that’s just one simple strategy.
Another is to use video to let visitors see the latest widget in a way that text doesn’t allow.
That said, some people will never use video and they will easily make millions.
Making money online is no more about keeping up with technology at every turn as it is at the Dry Cleaners or neighborhood restaurant.
Other people will simply tweak a few of the oldie but goodie ways to generate a substantial income online. In fact there are actually a LOT of useful strategies both old and new to generate revenue online. The doors are wide open everywhere.
The Internet is a rare gift where the medium became an opportunity for everyone. Without the internet it would have been much harder to do what I have done with my work and career.
I’ve been preparing for the impending Internet Marketing Course this month and thought I’d just give you the fundamental strategy for achieving success on the web.
Legend Point: Long term, people want value. They want an experience. They want something that resonates with who they are. They want to be part of something bigger than themselves…but not too big.
What’s cool is at KevinHogan.com we’ve actually developed an intelligent, wise and predictable way to generate a six figure income for most people who put their attention there.
In the last seven years we have mentored a small sized boatload of people to million dollar sites. Many others are on their way.
But it’s not just about having a “website,” a blog, or even marketing. It’s really ultimately about YOU and YOUR POTENTIAL VALUE to others.
Legend Point: Long term, people want value. They want an experience. They want something that resonates with who they are.
That’s why Coffee with Kevin Hogan is so widely read and appreciated. (And I thank you for having Coffee with me!)
Visiting a website… customers want more in return for their time and money than a well written sales letter.
In this article, I will show you what the true Genesis to success online really is…
Raw Fact- Almost all websites and in fact most Internet businesses “fail,” yet it remains eminently predictable just who will succeed and who will fail simply observing what they actually do. Most people will screw up…and typically at the perfect and most fantastic… wrong moment.
Almost all websites and Internet businesses could succeed if the person running the show WANTS to succeed.
Stated another way, when you tell me your idea and what you will be doing to implement and course correct and for what period of time, I can generally tell you what digit level your income will be in.
Successful online marketing or business in general doesn’t happen by accident.
Success isn’t just a roll of the dice. Success happens because of some very important measurable factors. In fact, success online is almost certain…if you want it to be. The reason? All of the factors are measurable. There is nothing else like it on the planet.
Unlike the real world where there is discrimination, prejudice, unequal opportunity and obstacles at every turn for different kinds of people, the opposite is true online.
Making money online is not random.
You can’t “get lucky.” You WON’T get lucky.
Success/failure is simply a matter of math, time and creativity. And the creativity part of the formula is truly small in most cases of six, seven and eight digits of income.
Everything has a measurable amount of purpose, “value,” and intention online.
That’s what I love about it. If I want to earn my living only online, I will.
There isn’t really any question about it. There’s no fear or wondering. Ultimately, online, you are only truly competing with yourself.
The Point: You make what you want to make. You earn what you want to earn so long as effort is in the equation.
Business online is HIGHLY PREDICTABLE. Here’s why:
People earn significant incomes online because they provide other people with meaning, a service, a form of identity, experience or value. WRITE THAT DOWN. People who write that down will be much more likely to do 6 or 7 digits. Those that don’t, won’t. In fact, I’d bet on it either way.
That’s perhaps the most important sentence you’ll read this year…aside from “Buy Gold and Silver with your profits you get online.”
Success for you online happens because each and every day you observe online marketing, how it works and you let people do “business” with you. No thinking person expects to get rich quick over night and retire next year to a tropical isle. (Now all of a sudden I think of some of our Inner Circle members retired in Mauritus and other gorgeous locales… who blow that statement all to hell…) People who choose to succeed online generally build a simple, small and solid business.
I will happily show you how to “get rich fast.” But do you REALLY want to take people’s money and offer nothing in return while promising the universe? Being a criminal online is as simple as it is in the banks in NYC, as it is in the ghettos of a big city.
You can have a free lunch, but you pay an enormous price…
Every truly big scam in the world preys on EZ money.
Integrity pays off over and over again over the course of life.
OK, to the action plan…
Ready to play?
One more time:
TRYING to “get rich quick” is symptomatic of total short-term… stupidity.
The Con Person is out there and I see it everyday. Offline and Online there are people that just flat out steal other people’s money. It’s easy. It’s far easier to sell bogus cures for cancer, tinnitus or AIDS online than it is offline.
Remember there is a sociopath in your neighborhood. One in twenty. Online they care not the harm hey do to others.
Now let’s talk about you and me…
The outstanding person finds it dozens of times easier to sell great stuff online and earn a substantial amount of money.
But being in business is being in business. Business is effort. It’s not the government or a government program. Effort is required and without it, you should apply for a government job or government assistance…
PROBLEM: People will often begin an online business with the idea that they no longer have to get up and go to work. And I guess in one way…not leaving the house…that’s true…you do get to work in your gym shorts and a t-shirt…I know I do…
Here are some of the things I love about working online:
1) No commute. I hate commuting.
2) No employee manual. It’s my company. I’ll do what I choose.
3) No rules. I make my own.
4) No stupid co-workers. I do like people around. I need people around. But you can do everything virtually if you choose.
5) Income is only limited by effort and smart marketing hours.
6) In the real world there is fierce competition. Online your competitor should want to be useful to your business.
7) You get to do what you love. You can work in Las Vegas or Sydney. You can work in London or Indonesia. It just doesn’t matter.
8) You get paid to travel.
9) You get paid while you sleep. (It sounds corny…it’s simply true.)
10) Your list will be a lot longer than this.
Wrong Perceptions about Internet Marketing Success
People want stories and not numbers because people were too lazy in school to learn statistics. Instead people want to believe…
I’ve got dozens of stories of people who have made hundreds of thousands of dollars or millions of dollars online because they did precisely what they were supposed to do online. BUT…
The failure rate of new Internet businesses really isn’t all that surprising when you stop to think about the people who are starting online businesses.
Most of these people are “fly by night”… They think that running a successful Internet business is as easy as getting a website built and hanging out an ‘open for business’ sign.
That is not the case.
And most of these people, blessedly, give up.
Here’s a cool metaphor to describe a huge statistic…
www.kevinhogan.com is 1 website on this planet.
There are about 1 BILLION websites not including all of the pages on Facebook, You Tube, etc. Include those people and you have about 4 BILLION websites/webpages.
www.kevinhogan.com is 1 website.
If each website was a page in a fat old fashioned phone book, there would be about 1000 websites (pages) in that book.
If you took your three car garage and stacked 30 phone books to the ceiling that would be 30,000 websites per stack.
Now, stack them from the front of the garage to the back of the garage on the wall and you now have 500,000 websites.
Next stack more phone books across the entire garage so the entire space was filled to the top with phone books. 15,000,000 websites. The garage is now 100% full.
www.kevinhogan.com is ONE website. You have just stacked a three car garage with phone books of which ONE RANDOM page, perhaps at the back of the garage, is www.kevinhogan.com
NO ONE WILL EVER FIND THAT PAGE because they “get lucky.” They would look for YEARS and die trying to find the page with your name scribbled on it.
But there are only 15,000,000 pages/websites in that garage. Nothing close to 4,000,000,000
We need help…we need to enlist THIRTY more garages packed to the brim to cover the official pages with websites and an additional 200 GARAGES to put phone books in for the rest of the pages that are specific to an individual or business.
AND that assumes that each website is one PAGE.
Almost everyone thinks it will be SO EASY and they end up failing because they aren’t willing to do the simple task of getting their website…in phone book 811…to the front of the garage and colored RED so you can immediately see which phone book it’s in… grab that phone book…you see a sticky post it note jutting out that says YOURNAME.com… and on the front of the garage a smile… and NOW you are easily found by anyone who wants to do business with you.
Once your customer is there they have hit the gold strike!
Check this out…. www.kevinhogan.com has THOUSANDS of pages for you to peruse and read. All free!
But most people you know who are online?
They have no capacity for effort so they quit. Meanwhile the smart person knows effort is required. The others don’t get that. They want it too EEEEZZZZZ.
The person who believes ‘The Secret’, believes that they can walk into your community of 5 cul de sacs. Randomly pick a house, start pulling out phone books out of that one garage, turning pages and find your page… your website.
It would take THOUSANDS OF YEARS if they were REALLY LUCKY.
You have to get hit by lightning SEVEN TIMES before you can win the Powerball Lottery….
…you’d have to get hit by lightning 700 TIMES before you’d find www.kevinhogan.com at random…
But people believe funny stuff.
So this is supposed to make you feel good?
Because YOU now have a PLAN, a METHODOLOGY, a Cash Register, and Tools for MEASUREMENT. It doesn’t get any better than this in life… watch and see exactly how this works for you…
Here is how…
The fact is that the majority of people are not just inherently lazy, they are completely lazy mentally, physically and in ambition. They do little more than the bare minimum in life and THAT is YOUR great advantage!
It’s utterly predictable…and works to your overwhelming advantage in life.
Anyone and everyone can put up a website or a blog. Everyone has a Facebook page or will shortly.
In 2013 it is ridiculously easy. It used to take days or weeks to get a website up. Today? Minutes. There are no more “Under Construction” pages. Remember those? You don’t see them any more because it’s the same as saying, “I’m too lazy to get the site up this morning.”
How many people put up a website or blog with the INTENTION OF GIVING lots of cool or VALUABLE STUFF to the people who will become customers?
Ah…now you have narrowed those 200 garages down to one garage…down to the left side of that garage…down to the back 5 rows of phone books piled to the ceiling.
And that is where YOU will be.
It would still take a while to find YOUR website randomly but it is now something that can be easily accomplished by someone typing in YOURSTUFF or YOURINTEREST at google…and they find you.
KEY POINT: By creating a website or blog with the intention to GIVE PEOPLE stuff you love…which IS HELPFUL, USEFUL, VALUABLE, FUN, or GIVES PEOPLE MEANING… you have created what WILL BE, to use an ancient internet phrase, an authority website….the ONLY thing you have to do is do it.
As you can see, in sheer numbers, the Online World is a very “competitive” place. Far more competitive than the real world, and that too is YOUR ADVANTAGE.
People FOLD under the choice of “competition” or being inert…or doing something valuable…
Running a simple and successful Online business of any kind requires self-discipline. A lot of people will start an online business and think that they can party all night, sleep until noon and then make a living in 3 or 4 hours sitting in front of a computer. They somehow think that the world is just going to line up on their website and hand over money. It isn’t going to happen.
The 4 Hour Work Week only exists in books and for people who have already earned millions or get a regular check from the government.
I promise. Online businesses, at least at FIRST, do not run on auto-pilot. NOTE: It is true that well-established businesses/marketers do not have to put in long hours on their businesses but it is a privilege that that has been earned by putting in real life time up front.
I know hundreds of people just like you and me who have made millions online.
Most still work as they always have because it’s fun, challenging, rewarding and exciting.
Others have long since retired at age 30, 40, 50, 60 and that’s cool, too.
It didn’t happen overnight for me, for others who have succeeded… and it won’t happen overnight for anybody who works with honesty and integrity.
No Online Marketing Business Background?
Successful businesses aren’t accidents. The proof is in the numbers….perhaps only 1% of new Internet businesses are successful and only 10% are even still in “working” existence after the first 120 days of operation.
It is completely by choice of the person beginning the project or business.
In the real world it is not even reasonable to expect to make a true bottom line profit from a new brick and mortar business for years.
I’ve seen amazing things happen insanely quickly. (Insanely quickly… grammatically correct? Some English teacher can chek and write me…)
It’s MUCH easier Online. Your business literally can be profitable from day one, but profit means you made more than you spent. $10 profit is a profitable day. So is $1 or $5,000. And either of those numbers are indeed possible with the right…or wrong strategy.
You literally just have to have one of two things:
You must have sufficient money OR TIME available to not only launch your business but provide for your own personal needs for an extended period of time. It’s called ‘capital’ (time and/or money) and there is no way around the need for it.
What does it all come down to? There are four pillars of making it online.
What are the Four Pillars? The specifics of the action plan?
It all comes down to the CHOICES of the individual. There will be no luck involved. It’s all about the things you do and who you hang out with…online?!…yep…who you hang out with!
You have most likely heard the phrase, ‘He has an attitude!” This is usually a derogatory remark made about a person with a disagreeable attitude.
A positive attitude in business is as useless as a negative attitude.
Businesses don’t run on affirmations.
Your Internet Marketing Business will make money because you have a simple, solid plan, work the plan, create massive cool and/or value and give more than you get.
It’s so simple that people overlook the kindergarten basics looking for something ….else….
Let’s substitute “beliefs” for “attitudes,” and see what that gives us…
Here are some income killing beliefs that will absolutely guarantee failure:
- “I can work when I want to.”Pffft! You can’t just work when you feel like it. You have to expect to put in x hours of work to succeed.
Again, I can give you yet another list of people who will tell you otherwise. My guess is you’ve given them thousands of dollars already and …here’s ‘The Secret.’ It doesn’t work….
- “I can get rich quick! I will visualize it, be grateful, have a good feeling about it and watch it happen.”
Uh huh… That is the same lottery mentality that will cause people to say…. buy houses with Adjustable Rate Mortgages and BE SURPRISED when their mortgage goes WAY UP….then they will need to move out, lose their house and their credit, and go bankrupt, destroy their family, oh you get the idea… “quick” is the key.
Getting rich is not “hard.” Doing it QUICK is the problem. We want our drive-through food NOW, but that will just cause you to buy an A.R.M. and then lose the house.
You will need to TEMPER yourself so you don’t DO the things that could make you rich quick. It sounds odd, but it’s how life online works.
Integrity and long term thinking are the only way to go. What is the solution?
Choosing Success Over Failure in Online Internet Marketing…
Failure is always possible if you want to fail. But really, it takes a lack of implementation to fail. That’s it.
Success Happens On Purpose
- Have a good teacher, mentor, coach…someone who has done it all so you don’t have to reinvent the wheel. NOTHING will save you more hours and money…and make you more income and time for life, than a good coach. Hint…
- Having a good, simple, solid plan in place BEFORE you launch your online business. There is an old saying:“Those who fail to plan, plan to fail”. A fairly detailed plan for success needs to be made. You need to have the steps from getting from point A to point B listed in great detail that include realistic cost estimates (in time or money) for accomplishing each step.You can do $100,000 in year two starting with less than $3,000, and I’ve observed a lot of people earn a lot more starting with a lot less.
What is the mindset?
- Expecting to work to accomplish your goals. You must never expect anything to be TOO easy. Each step toward meaningful success requires some work, time and patience.
Remember those statistics! Ninety percent of all new Internet businesses fail in the first 120 days. And they ALL CHOSE THAT OPTION.
You don’t have to be part of that majority. It is always a choice. It’s not like a brick and mortar business downtown or in the strip mall.
You can easily be part of that 10% minority of people who succeed in Marketing Online.
The Four Pillars of The Millionaire Mind Onlinw
Running a successful online business can look so simple when you are on the outside looking in. You look at a successful online entrepreneur and he doesn’t look like he is doing anything special but he is living the good life. It really doesn’t look like he is working all that hard.
To some degree that is true.
Really…all he is doing is sitting comfortably in front of his own computer in his own very comfortable home. He talks on the telephone and hey…
….My most common working position, if I’m not giving a presentation somewhere in the world, is laying down with a laptop computer resting on my legs…like right now.
And for ME, that beats sitting at a desk in an office any day.
But you still have to make it all happen.
OK, the four corner stones upon which you will be successful:
- Developing the right mind set.
- Recognizing and using leverage.
- Building a set of useful contacts.
- Have a mentor.
- Do IT until IT is done.(Did I say four?)
DO those things and you will indeed become wealthy. I’ll bet a TON of money on it.
A “success-do it now-get it done” mind set will not 100% guarantee success but it comes darned close to causing 99% likelihood of getting what you want…
The Millionaire Mindset IS the desire to take action UNTIL a project is DONE.
A right and healthy mindset ISN’T the belief that success will be easy, quick or painless. That’s the mindset of losers.
Follow your mentor’s advice….that will save you the trouble….
And…a cool tool for you to leverage….
What is leverage anyway?
Recognizing and Using Leverage
There are hundreds…maybe thousands….of Online Marketing business models out there. Some are, of course, more successful than others but they all come with their own set of pros and cons.
The idea is to get the most bang for the buck. You need to use all of the power of the Internet to make your e-business successful. You really cannot afford to leave any stone unturned.
If you are a real go-getter, the temptation is to do everything first and that isn’t possible. You need to make a plan and build one thing upon another until you have a good solid base from which to operate.
Once you get a website built or a blog set up (which literally takes minutes) you will need to begin leveraging SEO (search engine optimization) and gaining page rank.
One thing does lead to another, of course, but one of the quickest ways to leverage SEO is to add a blog to your website. This is a way that you can get much more attention by the search engines like google.
KEY POINT: Leveraging includes branding yourself, your blog, your website and your products/service. Learn from the best.
It Is Not What You Know, But Who You Know
True of False?
Setting a corner stone of good solid relationships is an important aspect of building a successful e- enterprise.
Working at building good solid business relationships is worth every minute of time that you invest in it. Business relationship building should be one of your top priorities.
When you build social relationships, you insert yourself into social situations where you come in contact with people who have interests that are similar to or complementary to your own interests don’t you?
That is precisely the same way that business relationships are established. You insert yourself into business situations where you will meet others who have businesses that are similar to or complimentary to your own business. You develop relationships over a period of time.
There are several ways in which to accomplish this task. One way is to participate in teleseminars or webinars that are related to your business.
You will learn a lot, of course, but equally important, you will come in contact with those who are already succeeding in the niche market that you are working in.
Of course, attending real brick and mortar world seminars is an even better way to begin to build friendly business relationships with not only your peers but also with those who are in a position to help you….and you will be surprised to know that you have a lot to give the guru too!
…Which brings me to the final corner stone that you need to lay for your successful business…
Find the Capable Mentor
It isn’t likely that there is a more valuable asset that a new e-entrepreneur can have than a good and capable mentor. Someone who has already made all of the mistakes can help you to avoid making all of the mistakes yourself. It’s like being born at age 40. They already did all the dumb stuff and can tell you out of the chute….so to speak…
They have the wisdom that comes from experience to point out pitfalls and to help direct you toward the better of choices.
Do anything you can to cut time from your learning curve. But if you pay someone who tells you that you can just believe it, feel good about it, be grateful and watch it happen…well…you know….
Earning your life’s income online is a great gift. You and I were lucky to be born when we were.
Take advantage of that fact… Here ya’ go…ponder it, or wait til next year…
and Web Wealth
9+ Week E-Course
with Kevin Hogan, Psy.D.
“Will YOU be the next person to do ‘six figures’ annually on the Internet?”
Create the Lifestyle You Want with Internet Marketing
Scott lives in California but has recorded most of his online video training material right here in Hawaii. Probably because it’s his best possible personal lifestyle. Perhaps I’m wrong. Perhaps he’d be doing better somewhere else.
Participants have been using the longest ongoing internet marketing course to help launch profitable projects for people across all industries and fields of work.
Using the same strategies and techniques we’ve used to make a ZERO investment turn into *seven* digits…I’m thinking, you can do it.
I’m not suggesting you’ll do EIGHT digits annually…or even seven. THAT requires a significant amount of work, and maybe even some luck. So let’s stick with more attainable outcomes, at least for now.
Making Money Online
When you want to make money online… you either:
a) pay a lot of money to get people to hear about you, or
b) you cause people to come to you without cost.
I prefer that latter and that is one of the most important variables to your success.
Online marketing is how you make money in life in 2014. People who don’t market online have very little chance of achieving any kind of financial success going forward. When you search for any phrase there are a few people/sites that the search engines consider the most important for you to see. You’re going to learn to be one of those people who end up in the search results.
And that is simply the beginning…
Making Money Online
Using the same strategies and techniques we’ve used to make a ZERO investment turn into *seven* digits…I’m thinking, you can do the same or at least half or a third or a quarter of that…
Do You Want A Systematic Approach?
This E-Course includes a detailed step by step systematic approach to results, so you can SEE HOW to do what you need to do… The delivery of this course is entirely online and all at your convenience.
It’s very different from any online course you’ve heard of and I direct it much differently than anything you’ve ever considered.
There are also comprehensive documents that reveal an almost endless array of what works, why, and how to implement. Perhaps most important is that for all marketing questions you will have, you get complete access to me for mentoring and coaching for 9 weeks.
Because Online Marketing of a new or existing “business” is evolving rapidly, we have JUST FINISHED dramatically updating and upgrading the course for you as of 2014.
It is quite …excellent.
What helps most is that unlike a barrage of home study programs, with our team, you can ask questions that are important to you and your efforts 24/7 for two solid months as we progress step by step, day by day.
Would You Like An Experienced Expert Mentor?
You have a MENTOR. (Actually a few this go ’round!) You get to ask someone who has those seven digits instead of the guy who works for the guy who would like to earn five digits. The difference is critical as should be obvious.
You have me at your email pleasure for as many hours as I’m awake. That’s most hours….I will answer EVERY question in copious detail so you have 100% understanding.
Question: What is the value of a 9+ week course if it brings in $100,000 in say 2015?
Well, I’ll tell you what it’s worth to me.
The answer is $10,000.
It’s like a finders fee.
When your website(s) NET revenues total $100,000, that’s when you pay 2/3 of the course tuition. Less than 1/3 of your tuition is paid in advance.
Perhaps you have paid for numerous big Internet Marketing packages.
That’s cool but will you REALLY do IT???!?!?! And even if you did, who would you have someone to communicate with every single day when you need help?
There’s no one there and the research says NO, you won’t use the program. Research says…the probability approaches zero.
You won’t fail because you won’t start.
The System you are going to learn is unlike anything you’ve seen or heard of before.
Is it Time for A Different Approach?
Building wealth on the web requires doing a number of simple things right. It requires doing a few more complicated things fairly well and it requires being able to master ONE of about 20 different marketing tools. That’s it…one.
Most Internet Marketers will tell you WHAT you need to know. I will show you HOW to do it and WHY so you can replicate results in the future.
Everything you learn in this experience is 100% for your business.
Your total knowledge of the web/internet/media today doesn’t have to even hit the radar. We walk you through everything, step by step.
For example: If I tell you that you are going to use video on your website….I’ll SHOW YOU HOW TO DO IT in such a way that it works FAST and EASY. I won’t just say, “Oh, video on the website is really helpful…”
I’ll show you how to get video on a website for the world to see. (It’s not 1/10 as hard as you think it might be.)
I’ve learned to do things quickly, effectively and efficiently mostly because I am not tech savvy. I want to simply share with you what works and how to grow a successful online marketing Coffee Table Business.
100 Reasons To Do This Specific Course
Here are just some of the 100 key points reflecting what you will learn:
Note: There is no mandatory schedule you need to follow – you create your own schedule with Kevin to follow for the duration of the course. You WILL have Kevin for the asking via email 24-7.
1) How to get a web name in 2 minutes. (like kevinhogan.net)
2) How to start a website and have it UP in 55 minutes.
3) How to post the website to the Internet in 10 minutes.
4) How to get people to come to the website within 4 HOURS.
5) How to get the biggest search engines to direct people to you instead of your competitor, for free.
6) Exactly WHAT you need on your website to make your website popular. (Within days.)
7) How to engender love from search engines and develop a “long term relationship” with search engines, so you get more and more traffic your way quickly and for a long, long time.
8) Specific things you can do that will cause search engines to know your site is important enough to push you onto the first page.
9) How to KNOW what to sell on your website(s). Whether to start a Coffee Table Business or use the Internet to make your current business thrive.
10) Choosing products and services to sell.
“Kevin’s Internet Marketing and Web Wealth E-Course was excellent. He gave us LOADS of stuff to learn, and he also personally answered every single question I could throw at him. So now I have all the knowledge needed to successfully market ANY product. There’s no need to guess or wonder what some other guru knows that I don’t know because he gave us everything that actually works!” Jason Lowe, New Zealand
11) How to make a relatively nice income stream, without having to create a product or service yourself!
12) How to get other people to help you build your empire as quickly as possible. And not just how, but your team will indeed do this with you as you will help them do the same thing.
13) How to create a sales force of people, without cost, to tell the world about you…Try doing that in the brick and mortar world.
14) How to WRITE the copy (advertisements) that will sell the products and services you will earn money from.
15) How to know what to write.
16) Learn all the wrong ways to write that will cause any site to go broke.
17) Learn the EXACT WORDS and PHRASES that the pros use to bring in big numbers every year.
18) How to appeal to a very specific audience so your message doesn’t have to be wasted on people not interested in what you are selling.
19) Learn the art and science of writing copy.
20) Find out what sizes of print and what FONTS and COLORS of type make the most money the fastest.
21) Learn how to test, in just a few DAYS, what is working for YOU and change QUICKLY so there are NO WASTED DAYS in building your business.
22) Learn to do the things that sound complicated that can be SUPER EASY….like picking the right keywords for your website and the products you decide you want people to own.
23) How to let the search engines how you want your stuff to be promoted and referenced.
24) How to gain the trust of the search engines in a changing environment.
25) Search engines are getting smarter but they still don’t read like people. If I want to promote myself as a body language expert, my metatags and keywords might have to read “EXPERT BODY LANGUAGE” and not, “BODY LANGUAGE EXPERT.” I’ll show you how to figure this out in SECONDS.
“Kevin, I want to thank you for your Internet Marketing E-Course, as I was able to write a book (me! I wrote a book!) with the information you gave. I was a bit of a silent partner as I didn’t talk, email or respond with the group much, but I have learned a great deal and this course has been invaluable to me and my business. Thank you!” Betty Eastman, LCSW
26) Find out how to get other people to help you build your business…even your competitors. (REALLY) So all that you do every day…it’s all done so you are in total control of your own income.
27) How to get people to buy products you release today….today…yes…you make it, produce it and release it today…and it sells TODAY and it sells A LOT.
28) How to write an ad for that product that will actually work. (If you have written an ad before and discovered it failed miserably you know that almost ALL ads fail.)
29) How to develop LOYAL customers.
30) There is NOTHING more important in web marketing than using email or better, an “E-zine.” I’ll show you how to write your own Coffee with Kevin Hogan and have people caffeine CRAVING IT every week.
31) I’ll share with you the biggest risk I ever took in Internet Marketing. It has to do with Coffee with Kevin Hogan and it paid off like the lottery. NO ONE ELSE does this who has an e-zine. I’ll show you what it is and how I did it.
32) You’ll see specifically and in a step by step fashion, just how to get your e-zine DELIVERED into the email boxes around the world so it isn’t filtered as spam.
33) I’ll show you step by step how to develop LOYAL readers where everyone else just has their e-zine read rarely and often by accident.
34) You’ll learn whether or not you should promote specific products and services through your e-zine when you are approached.
35) People talk about their “lists” of one million people. Let me tell you that number means diddly. If you are on a LIST you are NEXT IN LINE at the hotel. I have READERS. People who want to read Coffee as much as they want to read Cosmo, Maxim or The Wall Street Journal. The difference between a LIST and YOUR READERS is ENORMOUS. I’ll show you EXACTLY how to have people KNOW they are important to you.
“Kevin, the Internet Marketing Course was great! I highly recommend Kevin Hogan’s web marketing and Internet E-Course to anyone who is serious about learning and implementing the nuts and bolts of having a profitable online business. Hogan without a doubt over-delivers on the information he provides. This course was well worth the price and way more. Again, if you are looking to learn and grow your Internet business, this course is for you. Whether you are a beginner or advanced, I highly recommend it.” Michael Roth, DC,www.rothwellnesscenter.com
36) I’ll show you how to develop a relationship with your readers, no matter how many your have…so that when you take a week off and your E-zine doesn’t show up in their mailbox, they are screaming at you and telling you they miss you!!!
37) You’ll learn EXACTLY the formula I have discovered for success using an E-zine in conjunction with your work.
38) I’ll show you how to get articles for your E-zine if you can’t write them all yourself. (Free articles that are surprisingly good.)
39) I’ll show you how to get the biggest names in your field to contribute articles to your fledgling E-zine.
40) FACT: The E-zine is the SINGLE MOST IMPORTANT PIECE of the Web Wealth puzzle. I’ll show you why and how to make sure nothing ever goes wrong.
41) I ‘ll show you EVERY secret I have learned about E-zines that will make you a LOT of money.
42) I will walk you through STEP BY STEP how I write Coffee with Kevin Hogan every week. Not so it’s the fastest, or easiest but so it’s the BEST.
43) How many OTHER E-zines do you read other than Coffee with Kevin Hogan? I get hundreds in my mail box every week. I read 7. That’s it. I’ll show you those seven and why I like them and why they are as profitable or MORE PROFITABLE than Coffee. Almost all E-zines are TERRIBLE. 99% is not a big enough number. People do NOT GET WHAT AN E-ZINE NEEDS TO DO. You will.
44) You will find out how to decide whether you should have a full color e-zine or a simple text e-zine. There is an EASY ANSWER for YOU and there are only THREE VARIABLES. But if you make the wrong decision, you go broke.
45) I’ll show you how to write a SUBJECT LINE. NOTHING IN YOUR ENTIRE BUSINESS IS MORE IMPORTANT THAN THE SUBJECT LINE OF YOUR E-ZINE each week. Not your product quality, not your website, not YOU, NOTHING. I will show you successful subject lines and then I’ll grab subject lines from my email box and show you what other people are doing that is wasting their time and their life.
46) I’ll show you how to make extra money once per month in your e-zine with an idea very few have ever thought of.
47) I’ll show you how to get your first 5,000 READERS as quickly as possible and compare them with the first 100,000 people on anyones list and show you why YOU WILL MAKE FAR MORE MONEY being valuable to your 5,000.
48) I’ll show you REAL SECRETS that will help you use your E-ZINE to boost web traffic to your website that NO ONE ELSE IS DOING RIGHT NOW. (They will be after they take the course.)
49) I’ll show you what NOT TO PUT IN YOUR E-ZINE so you save yourself legal problems.
50) I’ll show you what is necessary to make your e-zine 100% deliverable.
50 More Reasons To Do This Course…
51) I will show you benefits and drawbacks of software programs that can help your business….or not. (Including email programs, linking programs, website enhancement programs, etc.)
52) I’ll tell you THREE PIECES OF SOFTWARE YOU NEED TO optimize income.
53) I’ll tell you the secret of WHY I still have an AOL account and use it A LOT in my business…and how much money it makes me because of it.
54) I’ll show you how to make your website an EXTENSION OF YOU. I will step by step take you through a process that will, if you choose, make YOU a celebrity and your website almost a part of your persona.
55) I’ll show you how your website should read and look so they feel you are there with them when they are at your site.
56) I’ll show you how to make money….a lot of it…while you sleep…for real…
57) I’ll show you how to take credit cards….without spending thousands!
58) I’ll show you how to determine WHICH company to use and WHY.
59) I’ll show you how to select a company to host your store (if you are going to have one).
60) I’ll show you why I took the time and started FIVE blogs. (I don’t even LIKE THEM…but you need to have them…and I’ll show you how to do it all for free and make money on the process!)
61) What do the Kardashians do to stay on top of Celebrity Ratings every week? I’ll show you and show you hot to do it…for you.
62) I’ll show you how I know before ANYONE what is going to be hot this year in web and internet technology. You will be shocked but almost NO ONE outside of the adult entertainment business knows this secret….and now you will.
63) I will tell you the REAL RESOURCES on the web for making money, who knows there stuff, who is full of hot air and who you need to be watching.
64) I will give you a simple formula to balance time for your family and friends and time for your business. That means giving up profits somewhere ….sometimes… but not forever. This module alone is worth the world to me.
65) I’m going to TAKE YOU BY THE HAND and WALK YOU IN MICROSTEPS to start your INTERNET BUSINESS in less than 72 hours.
66) You will learn how to build a website for less than $90. And it will be profitable FAST.
67) If you aren’t selling yourself (and even if you are) I’m going to show you how to find the top 20 HOTTEST selling products on the ENTIRE WEB and how you can be selling them on DAY ONE you are up and online. (Read that again.)
68) I’m going to show you how you can either partially or FULLY automate your website, depending on the purpose of the site…so you can spend time sleeping, eating and with the kids or your girlfriend.
69) Not everyone can be Page #1 in the search engine returns, but I’ll show you how I got there for a lot of keywords and how important it is that you do what I tell you so YOU ARE TOO!
70) You’ll learn how to get THOUSANDS of QUALIFIED visitors to your site for FREE.
There are so many people like you and me that are making a fortune on the web. Most people I know on the web make far more than a neurosurgeon and our incomes make pilots and some sports stars blush.
71) You can be ON THE BEACH and making money under the cabana or umbrella.
72) You can do what needs to be done daily from ANYWHERE on this planet and occasionally on the airplane! You have a business without rent, walls or doors.
73) You will learn how to make “digital” products and “e-books” so fast it will make your head swim (in dollars or euro’s).
74) I’ll show you how to write a GOOD EBOOK in a FEW WEEKS. Not some piece of junk as 96% are…but a GOOD EBOOK that is VALUABLE to your customer…and that they will happily pay $47 for….and you have ZERO COST.
75) I’ll show you how to create hard products for sale in less than a month. (I could show you a bunch of junky ways to get stuff done in two weeks at first but let’s do it right!)
“I recently took your Internet Marketing Course and I was ‘blown away’ by the content and quality of the course. It exceeded my wildest expectations. I was more than pleased. I have recommended your course to many business associates and would encourage anyone who wants to ‘master’ the Internet to take your course. I am still amazed at the content and deliverables you provided! Job well done!” Steven Chambers, stevechambers.com
76) You’ll learn how to sell OTHER peoples products and services and not have to ship anything…not take a credit card…and have no customer service and still get paid HALF of the sale!!!!….
77) I have pages on my website that people stay for 4,5, and 6 MINUTES. This is unheard of on the Internet. The longer people stay, the more likely they are to buy. I will show you ALL of my secrets!
78) You’re going to know how to build your opt in list of subscribers without having ANY traffic to your website at all!!!!!!!!!!!!!!!!!!!!!
79) Think you can’t make sales? I’ll show you the best technique on the planet, especially when you are NEW with the product or new in business.
80) I’ll show you the facts behind whether you should take Pay Pal and other forms of money transfer. I’ll tell you the costs, risks and rewards involved!
81) Should you offer a money guarantee? Sometimes YES and sometimes NO. I’ll show you EXACTLY how to know WHEN to do WHICH.
82) You’ll learn how to advertise your business for free…in hundreds and THOUSANDS of places on the web.
83) I’ll show you how to take advantage of amazon.com’s amazing ranking on google to help build YOUR business.
84) You’ll learn how to talk to the best affiliates in the world and convince them to sell YOUR products.
85) Want to know how to use Google AdSense and Google Ad Words? These hot commodities can make you or break the bank. I’ll show you what to do and HOW.
86) I will show you EXACTLY how to outsource to get people to work for you so you don’t have to. YOU DON’T HAVE TO KNOW IT ALL!!! (or do it all either!)
87) Increase your profits by leveraging the work of others in emerging countries like Romania.
88) Learn how to make the most possible money with what you have by EASY testing and tracking.
89) Learn how to use SIMPLE email strategies to put a system of income generation on literal automatic pilot. (LITERAL)
90) Email marketing isn’t just an E-zine. There’s more that can be done to turn big profits!
10 More Reasons To Do This Course!
91) I will show you how to CONVERT visitors INTO CUSTOMERS. This is the crucial step in Internet marketing that no one talks about, because it’s the most difficult. I’ll show you how!
92) Learn the key strategies to get FREE traffic. I had almost 1000 people become Coffee with Kevin Hogan readers LAST WEEK. Not people on a list…we filtered OUT almost 9,000 people! NO. I’m talking READERS. You need to learn how to do this.
93) Learn the lead generation strategies of the pros!
94) Linking has NEVER been more important than NOW. 10 links from your friends aren’t likely to be anywhere near as valuable as ONE LINK from kevinhogan.com. You need to know WHO to link to. I’ll show you how to find out and WHAT TO DO TO GET THOSE CRUCIAL LINKS.
95) I’ll take you through step by step the FREE process I use to get my page one rankings!
96) I’m not going to say you need a marketing empire. but if you want it, I’ll show you how to do it!
97) Pay Per Click is growing FAST on Facebook and it’s bigger than Google. MUCH BIGGER. I’ll show you what to do and how NOT to get ripped off for everything including your shirt.
98) Learn how to advertise with the web and OTHER PEOPLE’S EMAIL….yes…for free and better than that: PROFITABLY.
99) Learn in such a way that IS EASY, NONTECHNICAL, NOTHING COMPLICATED IN ANY WAY. I EXPLAIN EVERYTHING which means it’s got to be SIMPLE.
100) Ask any question at any time during the 9-week course…and you WILL have your answers!
“The most remarkable thing about doing Kevin Hogan’s Internet Marketing Course was one week after we started, I had a website up and running! This is not the usual type of course where you receive all the subject matter and it sits on your shelf until you find the time for it, oh, no! Kevin is involved. Every day he send you emails with attachments. He takes you step by step through the process, especially in the beginning when you really need it. It’s in your best interest to keep up with the group, and whatever questions you have, he answers them all. You will receive absolutely everything you need to know about the Internet. Something else that would never have happened without Kevin, is that my website was spidered by Google 4 days after it was published, and Google still comes by every 3 or 4 days like clockwork. A month later, my site had a page ranking of three. For a newcomer going it alone, this is unheard of. The course was worth every penny. I highly recommend it to anyone interested in setting up an Internet company, big or small.” Sharon Dell, Durban, South Africa
Every day I look at beautiful websites designed by creative geniuses that do absolutely nothing in net profits. (notice that word “NET”)
Beautiful Web Sites Don’t Sell
And I see websites that I can instantly tell you ARE making money. I’ll show you how to instantly make this identification. They look like they were designed by one of my kids….which is one of the ways you know….they will do well.
There are lots of programs that show you how to build a website. (This is no longer complicated. I’ll show you how to build a website by typing as if you were typing any other document on your computer.)
Problem is having a website does you nothing if you have nothing to sell…or if you don’t know how to write in such a way that it compels your reader to trust you and buy from you….or if you don’t know how to GET PEOPLE TO YOUR WEBSITE…or if you ….get the idea?
There are lots of programs that address any part of the factors in building wealth on the web. I own a bunch and I’ve learned a lot over the years. But NO ONE has put together the COMPREHENSIVE PROGRAM.
And of course when my mentor says, “Kevin, you need to put an E-Course out there that shows people how to do EVERYTHING involved in making a successful web business. Not just one aspect….and it has to be simple, fast and really work.”
And even I felt overwhelmed…. and it takes a lot to get me overwhelmed.
I mean that’s like saying, “Show people how to build a city, make it easy, simple, something that will generate more participants in the future from viral marketing and that will not take every second of your life….”
But because all of this is fun and there is actually no part of making money on the web that can’t be done by literally anyone with a 5th grade education…then it should be relatively do-able….
And it turned out it was.
If you think of a sport like football, basketball or baseball….you know that if you take out any one player…and play one man short….you are going to get creamed.
And that’s ultimately what web marketing comes down to.
There are lots of nuances that the experts and internet marketing scientists figure out and I LOVE to learn that stuff. BUT the fact is that the big pieces of the pie are far more important than the nuances in this game.
In fact, you can be an expert at say, getting traffic to your site…but if you have stuff that no one will look at for whatever reason…you make zero dollars. I don’t care if you can double that traffic. It doesn’t matter.
You MUST have ALL the pieces in place before you even CONSIDER working on the nuances.
As I look back at what I’ve accomplished on the Web, I know that it wasn’t the awesome website or the beautifully packaged program or the powerful search engine optimization (and yes, you want to evolve beyond basics) BUT it was the INCREDIBLE, UNIQUE CONTENT and having ALL the pieces in place… all the pieces of the puzzle operating competently that caused millions of dollars of business.
Everyday I learn something new but those things alone would never have gotten me where I am.
That required putting together a SYSTEM. And people need systems.
In this program I’ll take you to my original website. It wasn’t kevinhogan.com back in those days.
I’m going to show you exactly why good things happened. THE SYSTEM was in place. The technology was terrible, the design was not impressive, the programs had inexpensive designs.
THE SYSTEM was in place.
And what I’ve done is modeled what I’ve done and put it out there for you.
I’ve helped a number of other people put their business into the system. They seem to have done alright. Many have far outperformed what I’ve done. (Not even a question actually….)
I want you to LEARN THE SYSTEM.
THEN go and learn all the nuances and stay current in what is working in copywriting, promotional content, search engine optimization nuances.
THE SYSTEM: If you work the system it’s likely you will do six figures annually. How many of those six figures you do is up to you.
Unlike what some people tell you, it does take effort. In fact, anyone who says it doesn’t is kidding you. (There’s other ways to say this and be less polite…)
Effort IS required because it is a competitive arena.
BUT, I’ve never met ANYONE with basic education and knowledge that couldn’t do this easily.
I’m literally going to walk you through step by step as to what to do.
If you have taken my course on Professional Speaking or How to Write, Publish and Sell Your Book, you know that this is where my work may be more helpful than anyone’s out there.
I don’t leave out important steps and make you buy that product later. (Not that anyone would do such a thing…)
You’re going to learn it all and learn how to do it the only real way it’s going to predictably work.
And, just like one sentence in a contract as a speaker for a convention can cost or earn you an extra $20,000..and just like a similar sentence in a book contract is almost guaranteed to cost you at least $15,000 in royalties…I’m going to show you all the crucial elements of making the Internet work for you.
The only time I will get into nuances is when they are SIGNIFICANT to your SUCCESS.
THEN you will plod with me through some lengthier projects. Like writing copy. (An ad.)
Writing an ad is something that doesn’t come intuitively. Perhaps 1 in 10,000 people in business can actually write an ad. Perhaps 1 in 100 people in advertising can write an ad.
I’m going to show you how to write an ad…what is known as a “Sales Letter.”
I’m going to show you how to write a PROFITABLE ad.
And I’ll show you a dozen or so ways to spot an ad that won’t work.
And I’ve got plenty in my archives of things I tried and failed back in the late 1990’s.
Everyone has a learning curve. I learn fast but boy learning can be painful.
My role here is to take the five or ten years of learning pain and reduce it down into two months.
EVERYONE who learns how to make real money in business of any kind either suffers pain over the long term or if they are very lucky…only during the learning period. For you, we will move FAST.
I’m going to show you WHAT to put on your website.
I’m going to show you HOW to put it on your website.
I’m going to show you EXACTLY how to KNOW if it’s working or not.
There are no, “I wonder what I should do’s” in this course.
You are going to tell me up front if you have something specific you want to make money with. Maybe promoting yourself, your practice, your services or your products.