How It All Worked
In a series of six experiments that included 1044 students, from the University of Michigan, Princeton University, Rutgers University, University of Michigan — Dearborn, University of Toledo and Harvard University, researchers sought to understand individuals’ accuracy in identifying group norms and opinions. The experiments included dividing students into three groups, (three person control group, single opinion group and repeated opinions group).
Participants in the three person control group read three opinion statements each made by a different group member. The participants in the repeated opinion group read the same three statements but they were all attributed to one group member. Those in the single opinion control group read one opinion statement from one group member.
If I’ve Said it Once, I’ve Said it a Thousand Times…
The studies found that an opinion is more likely to be assumed to be the majority opinion when multiple group members express their opinion. However, the study also showed that hearing one person express the same opinion multiple times had nearly the same effect on listener’s perception of the opinion being popular as hearing multiple people state his/her opinion.
Researchers examined the underlying processes that take place when individuals estimate the shared attitude of a group of people and how that estimation of collective opinion can be influenced by repetition from a single source. Since gauging public opinion is such an essential component in guiding our social interactions, this research has implications in almost every facet of modern day life.
How Do People Gauge Popular Opinion
“This study conveys an important message about how people construct estimates of group opinion based on subjective experiences of familiarity,” states lead author Kimberlee Weaver, (Ph.D), of Virginia Polytechnic Institute and State University. “The repetition effect observed in this research can help us to understand how our own impressions are influenced by what we perceive to be the reality of others.
For example, a congressman may get multiple phone calls from a small number of constituents requesting a certain policy be implemented or changed, and from those requests must decide how voters in their state feel about the issue.
This study sheds light on the cognitive processes that take place that may influence such a decision.
Article: Inferring the Popularity of an Opinion From Its Familiarity: A Repetitive Voice Can Sound Like a Chorus. Kimberlee Weaver, Virginia Polytechnic Institute and State University, Stephen M. Garcia and Norbert Schwarz, University of Michigan, and Dale T. Miller, Stanford University; Journal of Personality and Social Psychology: Vol. 92, No. 5
Adapted from materials provided by American Psychological Association, via EurekAlert!, a service of AAAS.
American Psychological Association. People Often Think An Opinion Heard Repeatedly From The Same Person Is Actually A Popular Opinion. ScienceDaily. Retrieved March 25, 2008, from Sciencedaily.com
ATTENTION: Discover The Tactics & Techniques of Persuasion
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Vol. 13: The Delta Mind Control Paradigm of Influence (Part 1)
Vol. 14: The Delta Mind Control Paradigm of Influence (Part 2)
Vol. 15: The Influential Secret of Oscillation
Vol. 16: Credibility: The Pivot Point of Persuasion
Vol. 17: Utilizing Metaprograms for Persuasive Impact
Vol. 18: How the Brain Buys Brand: YOU!
Vol. 19: You can’t Hear “Yes!” if You Can’t Get and Keep Their Attention. How to Rapidly Build Brand You.
Vol. 20: Mind Reading – How to Know What They are Thinking
Vol. 21: Psychographics – Why Your Client Buys…and How to Know in Advance Vol. 22: Optimizing Persuasive Messages
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The Beginning, the Middle, and the End
In the Master’s Home Study Course Part One (V. 1-12) you learned an enormous amount of cutting-edge material now coming to light in the field of influence. Many consider the Science of Influence the Win Friends and Influence People for the 21st Century! Now you are going to gain access to truly advanced information about social influence and the persuasion process that has never been released to the public, ever!
“Imagine how powerful you would be if you actually knew all the persuasion tactics in existence. Imagine. What would you do? How would you influence others? What would you want?”
Ready? They’re here. All 59 Tactics of Persuasion!
In order to complete the second series (13-24) in the Science of Influence Home Based Program, I’ve decided to give you my secret compendium of all the tactics of persuasion.
A tactic is a very specific maneuver or plan for attaining a very specific goal. A number of tactics usually combine to form a strategy and a number of strategies…spell success. The verbal tactic is the atom. It is the smallest component in verbal persuasion.
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“If You Don’t Know the Tactics, You Simply Cannot Be Persuasive to Anyone or Any Group in the Long Term!” Kevin Hogan
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