Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

It’s scary how one very, very tiny group of people who call themselves The Parents Television Council, often determines what you see and don’t see on TV. This handful of activists whose power has diminished but not been eliminated,  tells the government what “the people” (you and me) think is “decent” or “indecent,” and they call day and night when the woman in the Victoria’s Secret Fashion Show is wearing something too revealing.

Of course, it’s nothing of the sort…it’s the fact that if that person was wearing it…the one who called…no one would watch!

And this group calls local TV stations and sends tons of e-mails creating the ILLUSION that viewers can’t stand such a thing.

The fact that a few hundred people who are loud and obnoxious control what I see on television can be frustrating.

Netflix must drive them crazy.

So how does this group, who supposedly represents MILLIONS of Americans, yet only gets about 500 people per day to their website ….how is it that they are so effective when they don’t remotely express what Americans really think?

How Opinions of Others Influences

You are totally unaware of how the opinions of other people who are AROUND YOU are influencing your decisions every day.

Influence of Friends, Kevin HoganScary new research reveals that the effects of people who are FAMILIAR to us is frighteningly POWERFUL.

Who you hang out with, and around….changes your life….

Whether people are making financial decisions in the stock market or worrying about terrorism, they are likely to be influenced by what others think. And, according to a new study in this month’s Journal of Personality and Social Psychology, published by the APA…

…repeated exposure to one person’s viewpoint can have almost as much influence as exposure to shared opinions from multiple people.

Legend Point: This finding shows that hearing an opinion multiple times increases the recipient’s sense of familiarity and in some cases gives a listener a false sense that an opinion is more widespread then it actually is.

How Did it Work?

In a series of six experiments that included 1044 students, from the University of Michigan, Princeton University, Rutgers University, University of Michigan — Dearborn, University of Toledo and Harvard University, researchers sought to understand individuals’ accuracy in identifying group norms and opinions. The experiments included dividing students into three groups, (three person control group, single opinion group and repeated opinions group).

Participants in the three person control group read three opinion statements each made by a different group member. The participants in the repeated opinion group read the same three statements but they were all attributed to one group member. Those in the single opinion control group read one opinion statement from one group member.

If I’ve Said it Once, I’ve Said it a Thousand Times…

The studies found that an opinion is more likely to be assumed to be the majority opinion when multiple group members express their opinion. However, the study also showed that hearing one person express the same opinion multiple times had nearly the same effect on listener’s perception of the opinion being popular as hearing multiple people state his/her opinion.

Researchers examined the underlying processes that take place when individuals estimate the shared attitude of a group of people and how that estimation of collective opinion can be influenced by repetition from a single source. Since gauging public opinion is such an essential component in guiding our social interactions, this research has implications in almost every facet of modern day life.

How Do People Gauge Popular Opinion

“This study conveys an important message about how people construct estimates of group opinion based on subjective experiences of familiarity,” states lead author Kimberlee Weaver, (Ph.D), of Virginia Polytechnic Institute and State University. “The repetition effect observed in this research can help us to understand how our own impressions are influenced by what we perceive to be the reality of others.

For example, a congressman may get multiple phone calls from a small number of constituents requesting a certain policy be implemented or changed, and from those requests must decide how voters in their state feel about the issue.

This study sheds light on the cognitive processes that take place that may influence such a decision.

Article: Inferring the Popularity of an Opinion From Its Familiarity: A Repetitive Voice Can Sound Like a Chorus. Kimberlee Weaver, Virginia Polytechnic Institute and State University, Stephen M. Garcia and Norbert Schwarz, University of Michigan, and Dale T. Miller, Stanford University; Journal of Personality and Social Psychology: Vol. 92, No. 5

Adapted from materials provided by American Psychological Association, via EurekAlert!, a service of AAAS.

American Psychological Association. People Often Think An Opinion Heard Repeatedly From The Same Person Is Actually A Popular Opinion. ScienceDaily. Retrieved March 25, 2008, from Sciencedaily.com

 


ATTENTION: Discover The Tactics & Techniques of Persuasion

Imagine How Powerful You Would Be if You Actually Knew All the Persuasion Tactics in Existence

  • What would you do?
  • How would you influence others?
  • What would you want?

Persuasion tactics are very specific pieces of the persuasion pie. There are 59 tactics that can be utilized in the persuasion process and they are ALL detailed here for you.

No one on the planet has ever released a program containing every tactic of influence and persuasion. They are here for the first time.

You Will:

  • Conquer Your Market
  • Motivate Your Clients
  • Profit in Surprising Ways From Your New Knowledge

This program breaks new ground in persuasion.

100% Legal!

  • Eliminate the “call back for approval.”
  • Eliminate “buyers remorse.”
  • Eliminate, “I’ll think about it.”
  • Eliminate your competition.

Whether you have the Science of Influence Master’s Course (v.1-12) or not, you MUST get the ADVANCED Master’s Course (Part II) now. This 14-hour course on CD comes with an oversized manual that makes learning and mastering the tactics and techniques of persuasion remarkably simple.

“…your courses are the reason that I made $32,000 last week!”

“I bought your Covert Hypnosis and Science of Influence and I thought I owed it to you to tell you that your courses are the reason that I made $32,000 last week! I used to lose a great deal of customers ‘on the fence’. I thought it was just part of the deal, you get some, you lose most. I still make a great living getting ‘some’. I believe your courses enabled me to get most of the ones that are ‘on the fence’ while losing only some of them. Thanks!” Mark Deaton, AGSI, Twin Falls, ID

Principles of “Mind Reading” Revealed

One of the world’s finest mentalists (someone who “reads minds” for entertainment without lying to you…it’s magic…) agreed to show me how to calibrate to almost anyone’s thought processes with a quick look at the person and the expression on their face. It took me all of a couple of hours to “get it.” All he asked in return was to tap my mind on the latest in persuasion. It was a match made in heaven.

The principles of mind reading are wrapped up in what Fortune 500 companies call psychographics. In a nutshell, you can tell a LOT about a person by asking three questions and looking at how they dress and keep themselves. No. Not a lot….everything that matters.

Mark told me that his accuracy was unparalleled and after I successfully did what he did with people, I never doubted him again.

I took the three questions, the appearance pieces and assembled the information into the coolest psychographic tool anyone could ask for.

These two (of 12) CD’s alone are worth 10 times the price of the Advance Course and that is understating the fact dramatically.

You will blow people’s minds (and your own) by knowing what people think before THEY are consciously aware of it themselves.

This is one of the big reasons people find the advanced course their “favorite” of the Science of Influence sets.

The information here will either help you or your competitor plant the flag atop your market.

Let it be you!

** Secret 1 : In EVERY presentation you make your client wants to say “yes”, at least ONCE. Learn how to TRIGGER that moment and move before they turn back to “no!”

** Secret 2 : There are precisely 59 tactics in persuasive communication. No more. No less. They have been identified and for the first time anywhere, they are presented to you in the Advanced Course!

** Secret 3 : Everyone fears rejection. Everyone. Your CLIENT doesn’t want to be rejected by YOU! Find out how to answer that call for connection every time.

** Secret 4 : No one wants to hear “no.” OK that’s not a BIG secret. How would you like to ELIMINATE your fear of hearing no…forever?!

** Secret 5 : NLP was on the right track with meta-programs. I found out which ones made a difference in selling…then found 7 new meta-programs no one else had come across…ever…and they are all assembled for you!

More that will be revealed to you:

* Credibility: 7 things you MUST do to be seen as credible by your client.

* All 59 tactics in persuading anyone to your way of thinking? They are ALL here.

* The Delta Model of Mind Control. (A detailed sequence by sequence of precision based communication and body movements that you will master.

* Everyone’s goal is to be seen and experienced as a recognized brand of excellence. I’m going to show you how to literally brand …you! They see your name, your face and they immediately trust you, know you, respect you, answer to you!

What will you receive?

Vol. 13: The Delta Mind Control Paradigm of Influence (Part 1)
Vol. 14: The Delta Mind Control Paradigm of Influence (Part 2)
Vol. 15: The Influential Secret of Oscillation
Vol. 16: Credibility: The Pivot Point of Persuasion
Vol. 17: Utilizing Metaprograms for Persuasive Impact
Vol. 18: How the Brain Buys Brand: YOU!
Vol. 19: You can’t Hear “Yes!” if You Can’t Get and Keep Their Attention. How to Rapidly Build Brand You.
Vol. 20: Mind Reading – How to Know What They are Thinking 
Vol. 21: Psychographics – Why Your Client Buys…and How to Know in Advance Vol. 22: Optimizing Persuasive Messages
Vol. 23 & 24: Here they are: 59 Persuasion Tactics That Gain Compliance!

The Beginning, the Middle, and the End

In the Master’s Home Study Course Part One (V. 1-12) you learned an enormous amount of cutting-edge material now coming to light in the field of influence. Many consider the Science of Influence the Win Friends and Influence People for the 21st Century! Now you are going to gain access to truly advanced information about social influence and the persuasion process that has never been released to the public, ever!

“Imagine how powerful you would be if you actually knew all the persuasion tactics in existence. Imagine. What would you do? How would you influence others? What would you want?”

Ready? They’re here. All 59 Tactics of Persuasion!

In order to complete the second series (13-24) in the Science of Influence Home Based Program, I’ve decided to give you my secret compendium of all the tactics of persuasion.

A tactic is a very specific maneuver or plan for attaining a very specific goal. A number of tactics usually combine to form a strategy and a number of strategies…spell success. The verbal tactic is the atom. It is the smallest component in verbal persuasion.

The greatest aspect of having all 59 tactics at your finger tips is that you can determine the best tactic for each and every situation that you are in where you need compliance. (That means, “Yes!”)

So many people use the same tactics over and over and begin to sound like a machine. This is true in international negotiation, speeches, sales presentations, or even in getting the date. The person who succeeds and hears “yes” is the person who has the widest knowledge of tactics and the ability to apply them instantly.

“If You Don’t Know the Tactics, You Simply Cannot Be Persuasive to Anyone or Any Group in the Long Term!” Kevin Hogan

Order today for what I guarantee you is the most compact “download” of persuasion tactics you will EVER receive in your life.

This Part of the Science of Influence Library is the most amazing 12 hours of persuasion you’ve ever heard so far.

It’s only here.

This is the only place you can order it.

Get your copy of Science of Influence: The Tactics & Techniques of Persuasion

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Latest Posts on Kevin's blog

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World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan

Costco

Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words

Cosmopolitan

Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

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Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

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