Influencing on Social Media
with Kevin Hogan
When your client goes to their social media accounts they are entering
an alternative to the real world. The reason people so much time in social media is typically because of the feelings they have a better chance of feeling on Instagram than in the real world.
Because people want to gain assurance and validation, and most people don’t receive enough, you can make people feel less “crazy” in life and trigger normal and positive feelings toward you.
Having a strategy to deal with the algorithmic manipulation of Facebook, Tik Tok, Instagram, etc. is critical.
This is the foundation for influencing in social media. There are a number of necessary factors in triggering viral messages. We’ll chat about them in this series of videos as well. Enjoy!