Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?


The Power of Postive Thinking (POPT) helped me develop tenacity. I never got the “everything will be good,” “life is wonderful” and so forth.

But I did develop a POPT in my self… and THAT has been worth a great deal… (a top ten life experience)

I would go through periods of dark depression and sometimes I’d come out with this controlled enthusiasm toward my future that was pretty impresive. I knew I would have to have a hand in my own future because I didn’t like the way just about anyone else I knew lived. Very early I knew I wanted FREEDOM and I believed…had brainwashed myself…that I would attain that.

When it comes to human emotions…it’s pretty clear that they can often spread like a virus….and the research bears that out.

Through the action of mirror neurons in the brain and our brains’ ability to replicate others’ feelings in our brains…it was clear to me early on that your “thoughts” could influence change in other people.

The metaphysical believed it was a spiritual thing. I did for awhile but because of that nauseating scientific mind, it wasn’t long before I determined that ….I wasn’t that good.

Just as anger and negativity spread quickly from person to person, so do humor and happiness.

Think about it: have you ever noticed that the quickest way to ease a tense situation is to say something sarcastic or say a line from a funny movie?

The instant someone laughs or smiles, a sense of relief spreads through everyone in the vicinity. Even if the angered parties don’t feel better, they are at least able to discuss the problem in a detached and somewhat more productive and objective way, …and get on with their lives instead of dwelling on negativity.

For that same reason, solo drivers who get cut off in traffic tend to remain angry for at least the rest of the drive- because there is no one else near them to send out good vibes and break the tension. Makes sense, doesn’t it?

If you’ve read this article this far, the seeds of expectancy are already there.

Your next step is to clear your mind’s garden of unreasonable doubt and get ready to plant. You’ll learn how to take all that negativity and mulch it down into fertilizer that will let your possibilities grow.

Now grab your shovel, and let’s head in to the garden.

(I don’t like gardening so this metaphor really stretches me…)

The biggest tree in the world grows from a seed you can hold between two fingers.

“Whether you think you can or whether you think you can’t…you’re right.” – Henry Ford

Let’s get started planting your seeds…


“In every phenomenon the beginning remains always the most notable moment.” – Thomas Carlyle

To tune in to the power of positive thinking, you should probably start small, particularly if you don’t feel you can make your brain work for you.

It’s one thing to tell yourself, “Tomorrow, when I wake up in the morning I won’t hit snooze a dozen times and feel drowsy for the rest of the day,” and quite another to tell yourself, “Tomorrow, when I wake up in the morning I’ll be living independently and starting the road to being wealthy and living in a mansion.”

(Unless, of course, you are in fact independently wealthy and living in a mansion at the moment; in which case you might try to think your way into ownership of a small country.)


The process of making positive thinking work for you begins with destruction, or at least a mild shift in your thought structure.

In order to make room for new methods and ideas, you must first rip out all the old negative patterns you’ve been building throughout your life. For some, this can be a gradual changeover process…as you witness positive thinking work for you…

People do try to bite off too much…they think TOO BIG and try and wrap their minds around stuff that….they really can’t even see or understand.

I promise you that no one can wrap their mind around a million dollars (and won’t get it) if they haven’t wrapped their mind around and gotten 100,000 first.

Instead of insane thinking, simply take one small step at a time and you will slowly clear out those good-things-only-happen-to-other-people thoughts, and be able to cultivate the seeds of change.

Roots: What’s In Your Garden Now?

“The greatest revolution of our generation is the discovery that human beings, by changing the inner attitudes of their minds, can change the outer aspects of their lives.” – William James

What’s holding you back? Even those who fully embrace the theory of positive (applied/focused) thinking may feel some qualms over entrusting their lives to mere thought.

And that is the way it NEEDS to be. You must DOUBT so you can PROVE to yourself.

If you accept something, anything on blind faith you are standing on quicksand. Forget that.

There are many possibilities that could be producing weeds in your mental garden, and the best way to get rid of a weed is to yank it out, roots and all.

In this section we’ll discuss some of the most common stumbling blocks people encounter on the road to positive thinking, as well as how to overcome them and lay the foundation for a healthy life outlook…

Self-Esteem: Catching the I Feel Good About Me and I’m Worth Something Belief…But NOT The I’m So Amazing I Can Do No Wrong Disease….

For most of human existence, self-esteem was an unheard-of notion akin to the theories of those heretics who believed the world was round. The term “self-esteem” – defined by Webster’s Dictionary as “pride in oneself; self-respect” – made its way into the common public awareness during the ‘60s and ‘70s as a catch-all term to describe the essence of parenting problems.

The “old ways” of parenting were pronounced barbaric and damaging to the budding self-esteem of our youth, and many parents fearful of raising unhappy, ill-adjusted children took advice that led to a generation of children with high self-esteem…so high it eclipsed personal responsibility and created a “me-first” mentality.

On the other hand, most of us are taught that thinking highly of ourselves is a vain, selfish and undesirable trait. Advice telling us to feel better about ourselves and occasionally put us first seems counter intuitive at best.

After all, isn’t self-love the first step on the road to Narcissism Central?

Many people want to feel good about themselves, but guilt too often rears its ugly head and stops healthy self-esteem from developing.

Because of these conflicting viewpoints, self-esteem is a tricky little facet of belief to manipulate. It’s important to strike a balance between modesty and desire.

It takes practice to convince yourself that you are a worthwhile and deserving person, while at the same time keeping in mind that you’re not the center of the universe.

Though it may sound impossible, it’s actually simple to accomplish.

Where do you rate on the self-esteem-o-meter?

Next week, I’ll give you a quiz that will help you gauge your feelings and identify areas that need improvement.

I’ll show you how to measure your self-esteem so you can see just where you are at and where you might want to work on yourself to embrace The Power of Positive Thinking.

Until next time…

(This article is dedicated to Dottie Walters who served as Dr. Norman Vincent Peale’s Administrative Aide for years and years…and someone who inspired my life. Dottie died less than two weeks ago and she will be missed in the Speaking Community…)

Become More Aware of the Triggers of Influence!
What Makes a Person Decide? Find out!

BRAND NEW! The Science of Influence, Part V
Volumes 49-60
Kevin Hogan

New Program!

It’s here!

I’m very excited.

I didn’t release a Science of Influence set in 2006 because I wanted this one to be something special…

I wanted THIS to be the one everyone remembers.

12 HOURS of new information and we have some fun along the way.

The one area I’ve left open for speculation in the first 48 CD’s, I’ve closed in Science of Influence 49-60.

Impulse Activation moves your hand from their pocket to the shelf holding the magazines, candy bars and nail clippers when you’re in line waiting to check out your stuff at the store.

Impulse Activation is what causes you to push “Buy Now” instead of surf away to a different web page.

Impulse Activation is what causes you to give a meaningful contribution to a charity even when you considered to not do so.

And almost no one is able to INTENTIONALLY cause Impulse Activation.

Except You.

I’ve taken a decade of research and put it all to the task of Impulse Activation.

I show you the Covert Psychological Triggers that are the most likely to succeed and then I show you HOW to use them.

Then I take you into the world of women. No one has ever written about the Covert Psychological Triggers that CAUSE women to act or decide in your favor.

I have.

I take you through step-by-step and itemize those Triggers, then, I show you the EXACT WORDS and PHRASES that work when communicating with women. To my knowledge, no one has ever done this before.

And there is a lot more.

In the last year there has been a LOT of research done in what persuades people…in what unspoken (covert) factors CAUSE people to spend more money, come back more often, buy more products and services.

And I lay it out for you in easy-to-understand fashion.

You are the first to have this incredible program and I am proud that you will.

Because as you come to understand the mind of the other person; you’ll also be learning :

  • How to create the “gotta have it” feeling in consumers
  • How to melt away sales resistance
  • How to tap into the “primal” buying emotions
  • How to literally and instantly establish rapport
  • How to ’cause’ consumers to obey your hidden ‘sales push’
  • How to infuse “proof power” into your sales letters
  • How to arouse your prospect’s inner buying drives
  • How to influence your prospect’s mind to trust you
  • How to bypass your prospect’s conscious mind

In a nutshell, you’ll learn how to create influential messages that hold customers captive from the first words you say to the signing of the check.

In Science of Influence 49-60 you will learn how to:

  • Cause Them to Identify with You
  • Combine Two Key Drivers that Will Cause Compulsion to Comply
  • Form Questions that Will Cause Compliance When Asked
  • Never Have That “Phoney Feeling” Inside Again…and Instantly Watch Your Income Increase
  • Use the Power of the Invisibility Intensifier
  • Take Advantage of Kevin’s Full Christmas Tree Technique
  • Optimize the Use of Their Feeling of Fear


  • Determine Which of the Five Basic Fears to Utilize in Your Presentation or Copy
  • Adopt Key Characteristics of God that Make You More Persuasive (even if you are Agnostic!)
  • Use Features instead of Benefits to Close The Deal
  • Send The Energy of Being THE Problem Solver to Those You Influence
  • Use Sex and Sensuality to Sell. Clear and Simple
  • Modify Old Sales Strategies to Become Influential in 2007
  • Be THE Person That Imbues Them With Good Feelings…They Won’t Want You to Leave!
  • Link Good Feelings with Buying Now


* Take Advantage of The Impulse to Instant Gratification With You, Your Product and Service

The Science of Influence 49-60: Triggering Compliance in the Buying Sequence is UTTERLY UNIQUE among all programs about persuasion and selling.

Because, for the first time, you will find out EXACTLY how to influence women. (Whether you are a man or a woman doesn’t matter. What matters is how you will use what you discover here!)

Women react and respond VERY DIFFERENTLY than men to influence attempts.

The chances are very good that your business is HEAVILY WEIGHTED with either 80% male or 80% female clients and customers.

I’m going to show you how to gain compliance from the women you’ve been missing out on.

I’ll give you THE EXACT WORDS that are REQUIRED to influence and sell women.
I will show you the PRECISE ATTITUDE that is REQUIRED to market effectively to women.

You’re going to have it all in your copy of Science of Influence: Triggering Compliance in the Buying Sequence.


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Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

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Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

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