Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

Decisions: STOP Making the Really Dumb Ones

You can make smart decisions…

Perhaps you are familiar with the notion that you have two voices constantly nudging you in one direction or another in life.

The fact is, if there was only a dark angel and a light angel, decision making would be a lot easier. To be sure we have these little …devils pushing back and forth on impulse issues but they rarely get involved in the big long term choices you have to make.

Maybe you’ve been “thinking about”….

Starting your own business…

Starting another small business….

Getting a new job…

Having an affair…

Getting a divorce…

Getting married to that very nice woman you’ve met…(make sure you get divorced first)

Maybe you’ve been trying to decide about…..Having children…

Hiring someone… or Firing someone…

Buying a new home…or that cool new car you’ve been eyeballing.

There are a lot of ineffective ways to make a decision and there are only a few ways to make a good or “right decision.”

See this girl?

Should be a no-brainer of a decision.

But instant impulse can be deceiving. Not always…sometimes.

Today I want to pull out 1/10 of 1% of what is waiting for you in the Decision Point Course I’ve developed and I’d like to give it to you.

I’d like you to take a quick look at what a Good Decision is, then, I’m going to take you to the all important first step and show you just how to make the best decision possible in the least amount of time.

What is a Good Decision…what is a Bad Decision?

You see it all the time. (I do at least.)

I’ve only met a few people who can tell me what a good decision is,.. so let’s start here. Now you will know.

A good decision has NOTHING to do with the outcome. A good decision means that given the potential discoverable information you have eliminated your biases, feelings, preconceived notions and prejudices to make the optimal decision.

Read carefully with pen and paper in hand. This is easy and fascinating.You have two coins in front of you and a friend. Together you fix the coins so they no longer come up heads or tails half the time.

The first coin is manipulated so it has a 60% chance of coming up heads when it is flipped.

The second coin is manipulated so it has a 40% chance of coming up heads.

You bet a friend $10 that the first coin will come up heads.

Because he’s a nice guy he agrees this time. You flip the coin.

It comes up tails.

You lose and give your friend $10.

Just for the heck of it you flip the other coin, call heads, and it also comes up tails.

He smiles as he snatches the $10.

Did you make good decisions or bad decisions?

Hopefully you said….

You made one good decision and one bad decision!

The first bet you made you had a 60% chance of winning. Betting on heads was the ONLY decision you possibly could have made if you were thinking clearly.

In the second bet you only had a 40% chance of winning the same amount of money as you were betting. This is a terrible decision.

Just because you lost both bets doesn’t mean you mean you made two bad decisions. You made one very good decision that turned out poorly and one very bad decision that also turned out poorly.

KEY POINT: Decisions aren’t judged on the result that you get from making the decision. It’s a good or bad decision based upon the information you have at the time.

Bad luck happened. It so often does. And in this case you got a crummy outcome… but you made the RIGHT decision.

All Olympians, Professional Sports Coaches, Master Chess Players, Millionaires who remain millionaires…they all get this concept. And that’s about it.

KEY POINT: You must determine what the chances of each outcome are in deciding what to do and all other things being equal, do that which has the best possibility AND value of happening.

Human nature, however, causes us to make bad decisions in the future about similar situations.

But a good decision is not just the decision that has the greatest chance of a positive outcome…because all other things are not always equal!!!

The next thing to think about is the VALUE of each result in a decision.

In either scenario, had your friend been willing to give you $20 if you win and you give him $10 if you lose…mathematically it still would have been best to bet on heads in both cases but in either case it would have been good to bet heads OR tails as long as your friend is giving up $20 to your $10. The Value of a decision is figured out by simply taking the possible outcomes and figuring the chances of each of those outcomes and then factoring in the value of each option.


Imagine you have one normal dice on your left. Six sides on a dice (die). 1,2,3,4,5,6.

If you roll a 1 or 2 you lose $100

If you roll a 3,4,5 you win $50

If you roll a 6 you win $1000

Write that information down.

You see another dice on your right.

On this dice, if you roll a 1 you lose $50

If you roll anything else (2,3,4,5,6) you win $100

You get ONE roll of ONE dice.

Which dice should you roll?

If you said the second dice (die) on the right, you are not correct. The decision was a *terrible* decision.

There are six possible results with each dice.

With the first dice, there is an equal chance that one of these results will happen:

1: (-100)

2: (-100)

3: +50

4: +50

5: +50

6: +1000

—add all the numbers up and get a total—

TOTAL (potential) VALUE OF THIS DICE: $950

The second dice?

1. (-50)

2. +100

3 +100

4 +100

5 +100

6. +100

—-add all the numbers up and get a total—

TOTAL (potential) VALUE OF THIS DICE: $450

It’s not even close.

You’d be crazy not to roll the first dice. The first die is worth more than twice as much as the second!!!

And in life, we are faced with that kind of decision every day.


It’s true.

Sometimes life gives you choices for great success or a bunch of marginal results.

Your Decision Making Skills Put to the Test

People aren’t coming to you with dice to roll everyday…or are they?

Sure they are! The big difference in all the scenarios at the beginning of the article (home, car, married, divorced, etc.) is that in each decision the various possible things that could happen as a result of your decision are not equal.

In other words, if you get divorced, you get rid of one problem and acquire a dozen others. (Child custody fights, court, children become maladjusted, kids see the worst in their parents. Kids get an entirely new world view and develop insecurities that last a lifetime. Both live on one income instead of two. One typically becomes dependent on child support. Neither get a better job because you are now at the mercy of a child’s schedule and not a family’s schedule…develop new pessimistic views about marriage and life in general… etc. etc.)

Make sense?

This doesn’t mean you should not get divorced. It simply means that each side of the dice has different values and you need to get the whole picture, not just what’s there for today.

Get married?

You eliminate a bunch of problems and get some good stuff, and, pick up more problems and hopefully get a bunch more good stuff.

Decisions are by nature, choices between trade-offs and unforeseen events on top of those trade-offs…and to make a decision you have to figure out what those unforeseen events are and the likelihood of them happening.

OK, you could go on here for quite some time in refining what a good decision is and all the emotional problems that happen in the process of making decisions, but I really want to give you a process that shows just how to make a decision. We’ll talk more about unseen problems of decision making in the other article in Coffee this week.

Here’s a simple way to make a good decision.


Find out how to precisely FRAME YOUR DECISION!


What is a frame?

A cigarette smoker asks his priest if he can pray in his moments of weakness…smoking a cigarette. “Of course you can, my son.”

A man asks his priest if he can smoke a cigarette while he prays. “No, my son.”

The answer you get is based on the “point of view” and phrasing of the question.

Here’s another way to look at the same question.

“Father may I smoke while I pray?”


“Father may I pray when I smoke?”

“Of course, my son.”

Same exact picture but seen from two very different points of view.

Years ago I spoke at various schools, always in the gym… to all the students. At some point in the presentation I held up a baseball with the ball between my thumb and index finger, my hand vertical, showing the ball to the audience but most could only see half of the ball because my hand screened one side or the other….. It was “painted” black on one side and the other side was still white.

(Remember Frank Gorshin in Star Trek?)

“What color is this ball?”

On the far left they said, “Black!”

In the middle they said, “black and white.”

On the far right they said, “White!”

I then tossed the ball in the air and everyone saw that it was indeed black and white…that to some degree everyone was “right,” but not everyone had the same information…and…everyone had a different frame…or point of view.

And it was dependent upon the information and point of view to whether they would be right or wrong and to what degree.

The same is true for most decisions.

Key Point: The frame you use and the “intelligence” you gather and analyze, determine in large part, whether you will make a good or bad decision.

So the point of view…the frame…makes a lot of difference. This was a headline that I’ll never forget…The quote below is from the news story.

“U.S. Soldiers Kill 3 Women.”

“3 Women with Bombs Attached to their Bodies, Hands on the Buttons to detonate…ran toward a pre-school children. 20 feet before they got to the school U.S. Soldiers Kill the 3 Women, saving the lives of 143 toddlers and their teachers.”

It’s the frame.

It’s the information.

And you need both…

…and you have to carefully consider both…

Oh and by the way.

Without rereading the information about the event….

….Where did the event happen?

Did you think that happened in____________?

Go back and read it again.

It didn’t.

It happened somewhere else…. but you thought it happened in Iraq.


Neither headline said it happened in Iraq.

And now you’ve just seen another HUGE problem that arises in decision making.

Your unconscious mind filled in the gaps to give it context and thus meaning….. Not consciously. Not “on purpose.”

That’s simply how the brain works to make sense of YOUR WORLD…which is completely DIFFERENT from someone else’s world….

KEY POINT: Your past experiences and memory influence your current thinking and decisions and lead you to incorrect conclusions, even though you are certain that you had the right information.

Now, back to our event.

The first rendition had us angry and disgusted that U.S. soldiers would kill three women.

The second rendition changed that picture entirely knowing that the lives of 143 preschool children were saved.

KEY POINT: If you get too CLOSE to a picture all you see is the dots (pixels) that make up the picture. Stand back further and take in the CONTEXT and you see a more clear picture.

Many people look at a problem or dilemma too closely and so can’t make a good decision. They think: “I need a new car.” And they think about it when they are looking at a beautiful new car. That’s a small picture! They didn’t look at their checkbook, other major expenses that will be coming up, etc. to give a more accurate picture. They looked too closely and got their feelings and emotions involved.

A man screams that he wants a divorce as he gets angry with his wife and storms out of the house. And he then leaves the context thinking only of his wife’s face and the anger he feels. The kids, the financial picture, the meaning of the relationship, what it all means in the long term….etc. etc. Instead he let his feelings get involved of his pending decision. His anger got him too close to the picture…and he will likely make a poor decision.

Had he pulled away, and looked at the entire context he would never have stormed out. But emotions and gut instinct take over, and that is something that must always be kept in check when making a decision.

Next time, I’ll show you how to Frame your decision greater precision and move even closer to making the right choice.


Decision Point: The Right Decision, Every Time

Discover a System of Decision Making That Will Clear the Way to Success
Begins May 24, 2024

If you’ve ever taken one of my Course Intensives, yes, it’s like them!

The Decision Point Course lasts 7 weeks and has more than 20 modules. You set your own schedule – you don’t have to be “in class” at any particular time each day. You get VIP access to a secret members-only section of the site and can log in at any time.

Registration today for the course that begins this week allows you to save $700 off the $1,995 price to the public.

If you could point to one word, to one factor, to one element or cause of what happens to you in your life, it is decision.

Maybe you have been experiencing one or more of the following:

Moving is always tough but when there are more than one person’s job or one person going to a school that they love and the possibility of leaving friends behind makes for what many consider an impossible decision. What do YOU decide? How do you decide?

Your investments have done OK but your total income saved for your future is terrible. There are a lot of options you’ve been told about but you really don’t know what to do. What will you decide? How will you decide?

You are a manager at your company and only have enough budget to pursue one product line. You can choose between an almost sure thing with a very modest return or a riskier proposal that could make you a superstar. What do you decide? How do you make the decision?

You’re on your way home for the holidays. You get stuck in bad weather and are put up at a local hotel. In the bar that night a beautiful woman strikes up a conversation with you and she has offered you the key to her room. What will you decide?

A relative lives with you. They take advantage of you but you can’t let them go because you don’t know what will happen to them. What is the right thing to do and will that thing be what you decide? How will you decide?

An elderly relative lives with you. They can’t take care of themselves anymore. You hate the idea of a nursing home or “worse.” You also want “a life.” What will you decide to do?

Your wife is two months pregnant. A test reveals the baby is going to be born with a disease that will require your 24/7 care for the rest of your life. She decides she wants to keep the baby. But you haven’t made your decision. What will you decide to do? How will you make the decision?

Your home has a horrible defect that you can cover easily in the selling process and the defect almost certainly won’t be discovered for years. Revealing it will reduce the price of your home $100,000. What will you decide to do? How will you decide?

You can stay at your present job which you really don’t like that much and live on a predictable but very modest income or you can pursue a venture that has about a 70% chance of success and if it succeeds, you would double your income. What do you decide to do? How do you decide?

Just wanted to thank you. I took your Decision Point Course earlier this year, and have put the ideas into practice. I knew I wanted to leave my job but didn’t seem able to decide when, how, etc. Well, using what I learned from you, I was able to make a very definitive decision about NOW being the time. I feel great about the timing in my life now and at peace with the decisions, I made. This means so much to me! Mahalo nui loa (thank you so very much).
Stephanie Smedes
Seattle, WA

You’ve been thinking of getting a divorce but you’re just not sure. There are other fish in the sea but you wonder if you can still compete? Can you do better? What about the kids? What do you DECIDE? How do you decide?

You are involved in a custody battle for your children. One of the kids is misbehaving terribly and you don’t know whether you should spank them or discipline them firmly. The result could easily affect the results of the custody hearing. What do you do? How do you decide?

Two women have taken a liking to you. You date them both for some time. They both begin to talk about moving in and a permanent relationship. One is the kind of person you feel comfortable with and would be easy to love. The other is 10 years younger and is celebrity beautiful. Unfortunately, she knows it and enjoys being the center of attention. What do you decide? How do you decide?

And those are just a few of the decisions that face real people every day. Decisions that people are forced into and have no idea what to do or how to do it.

how to do it

THIS COURSE shows you how to make ALL of the decisions above.

And it’s important to note, that the right decision easily can be different from person to person. Knowing how to evaluate THAT is crucial to everything you will do…but no one ever does it….

"Kevin is always ahead of the game… As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success, and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor, and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission."

If you haven’t taken a Course Intensive with me:  this is not like other online courses you’ve taken. With me, a Course Intensive means you will have instruction in several media forms. Video, audio, and text. There is NO specific time you must meet with me every day, but you will have special VIP email access to me throughout the course. And you will have access to the members’ only discussion group.

About 50% of the people who take my courses collect all the materials and work at their own pace later. The other half work with me and sometimes with other participants when necessary, on projects that are necessary to learn how to make the RIGHT DECISIONS.

decision making

My Course Intensives are universally known to be challenging, results-oriented, pragmatic and show you EXACTLY how to get where you want to go.

It’s the Decision Point

Decision making is a function of thinking that almost 90% of people do very poorly. Most people think that if something turns out well, they made a good decision. If something turns out poorly they made a bad decision.

And that conditioning is one of the biggest reasons why people are poor decision makers.

Decision making is first and foremost about MAKING DECISIONS IN THE FIRST PLACE.

Every day, people vacillate on making changes in their lives that they KNOW are absolutely necessary, but they decide to do nothing and hope for the best, only to live a life where nothing ever changes.

This is where we begin.


You will learn how to recognize situations where you are about to commit acts of self-sabotage. I’ll show you how to identify it long before it becomes an issue. I’ll show you how to crush self-sabotage so you can make a CHOICE instead of only having the ability to stay with the Status Quo.

This first week’s module alone will be worth the investment in the course.

How would you like to NEVER procrastinate again?

What would happen if you could actually MOVE in the DIRECTION that you want to, even if it is ONLY AWAY FROM WHERE YOU ARE TODAY?!

By the end of week one, you will have daily projects to do for several weeks that will almost literally beat the habits of self-sabotage and procrastination from your life.

Most people don’t know that procrastination is a habit you picked up, but it is NOT your fault.

The same is true of self-sabotage.

I will explain why, where it all started, why it happens to everyone and why it must be eradicated intentionally and with no little effort. By the END of the course, IF YOU FOLLOW the Decision Point Plan, you will have eliminated procrastination and almost all forms of self-sabotage.

I’ll explain in detail why self-sabotage is a little trickier and lurks in EVERYONE’S backyard waiting to strike. I’ll show you how to get rid of it and then prevent it so you never have to deal with it in the future.

self sabotage

And that is only week one! How we doin’ so far?!

Decision IS Destiny

You make decisions all the time. Generally speaking, the more decisions a person makes, the more successful they are.

The better a person is at making decisions, the more successful they are.

When you move from your old home to the home you are in now; maybe you moved because you wanted a bigger house, or to put the kids in a better school district. Maybe it was just closer to where your job is…more convenient.

And of course, in the case of uprooting and moving your family, you’re talking about a lot of variables, a lot of things to consider. You’re going to find out how to make the right decision in which house to buy and where to move.

What about leaving your job for some other opportunity?

FEAR enters the picture quite clearly and because the future is seemingly unpredictable, you feel frozen or stuck as to what to do, so you immediately default to stay in your same job. But there is a way to make this decision much easier. And you’ll be pleasantly surprised when you do….

But there are also the smaller decisions of life.

  • Which movie to go see…
  • Which show to watch on TV….
  • What to make for dinner…
  • Whether to go to the game or stay home….
  • Whether to take a vacation with or without the kids…
  • Whether to wear blue or black…

There is a simple method that takes little thinking at all to make these day to day decisions.

And then there are decisions that you make that influence other people’s lives like taking a new job, going into business for yourself, moving to a new area, having a surgery that has risks involved….

How do you know what to do? Don’t worry, most people haven’t got a clue as to how to make the right decision every time, and there is a right decision to make.

choose right

Then there are Destiny Decisions…those decisions that you make that will literally determine where you are going to be in three years or five years.

These are REALLY IMPORTANT decisions. Every day I see people screwing them up as if they are no big deal.

You’ll find out a methodical system that might take a very short amount of time or significantly longer, depending on circumstances. Nevertheless, you will find out exactly what to do every time.

Obviously, there are plenty of Black Swan’s (unexpected random events like hurricanes and terrorism) out there to get in the way of what you want in life, but nothing you can control impacts your life more than a decision).

Write that down.
Put it on the refrigerator.
That alone is worth $10,000, yes?

Nothing you can control impacts your life more than a decision.

How would life be different if you knew you were going to make the right decision, every time?

(Every time?!)

Did you know that in life, there is almost always the best decision?

What would happen if you had the method for decision making?

What would it be worth to have a simple systematic approach to decision making where the guidelines are from your head and heart?

Most people are paralyzed with uncertainty about whether they should:

  • Ask the girl to marry them.
  • Make a purchase.
  • Move from one place to another…
  • Quit their job…
  • Decide between committing one person or another.
  • Start a business…
  • Ask the girl to go out with them…
  • Send the letter or not…
  • Decide between hiring one person or another.
  • Get a divorce…
  • Send your kids to public or private school…
  • Choose from a new car, a used car, or no car…
  • Go back to school to get more education…
  • Fire the person or not.
  • Invest in stocks, bonds, real estate and not screw up.
  • Accurately plan for their future in all areas.

Why Do People Make Bad Decisions?

And…they make bad decisions because…we all have about 8-10 areas of failure in our brain….similar experiences where you make the wrong decisions over and over again.

(Like marrying the same guy five times, dating jerks, working for idiots, saying the wrong thing at the worst time, etc. Sound familiar?)

We’ll repair all of that. (If we don’t, life will be the same tomorrow as it has been in the past….)

Did you know there is a proven way to make the right decision in each of the above choices?


For the sake of discussion, let’s assume that is correct. There IS a method you can use to make the RIGHT decision just about every time.

It doesn’t take a genius to think, “I decide to make more money,” “lose weight,” “get a better job,” “get married to perfect person x”.

KEY: Learning the process of making the right decision involves making that decision STICK, be UNYIELDING and barring a Black Swan, guaranteeing you will follow through.

Over the last 15 years, we’ve been fortunate to have studied the raw information about how to make laser beam accurate decisions. Complex software programs have shown scientists how to simplify the decision making process using some mostly simple (sorry, it’s not ALL instantly easy!) rules.

And now, you don’t need the software or the computer anymore…

And, by the way, in the last 15 years, there has been an incredible amount of research done about decision making that teaches and uses VERY FAULTY processes, that can’t and don’t work.

KEY: You’ll experience FIRST HAND, how what seems to be an obvious decision, is almost always the wrong one….the costly one…(often the disaster one….)

If you follow that teacher’s advice, you’ll flat out screw up.

You’ll end up with next to nothing and headaches and heartaches to boot.


People get emotional.

emotional decisions

People are lazy.

They don’t do the research.
They don’t test.
Why should they?

They get paid the same no matter what and when YOU screw up, they just say, “you did it wrong.”

Play along for just a moment.

Can I ask you a question?

Have you ever read that it’s been proven that 93% of all communication is body language?

Of course, lots of times. Everyone has read that.

And of course, it’s not true.

(It’s not even close to accurate.)

How could that be, it’s common knowledge…isn’t it?

There was one study done by a brilliant communication researcher 35 years ago that evaluated people saying one word to another, with the other person only being able to see the person from the neck UP. (that leaves about 90% of the body out of the study.) In this one specific instance, Dr. Mehrabian found that about 93% of the communication sent was at a nonverbal level. Obviously when people communicate with more than one word and people can see below the neck, all kinds of factors change the percentages.

Problem is people read something in a book written by Goofball X and they believe what she writes because she says it’s “scientific.”

People look at their lives and think, “I did everything I was told…”

Yep and look at that life. It didn’t work.

The guru didn’t do the research. They went with the party line and taught that.

I don’t care about the party line because I don’t like the people at the party.

Remember when Benjamin Franklin did his famous experiment about testing each of the virtues (temperance and so forth) for a month so he could eventually become adept at all of them? I’ve heard most motivational speakers talk or write about this. I’d name them, but it would take an entire page…

Anyway…You remember… but he gave up the idea after the first week …he never did the experiment. He wrote early in his biography that he was going to do the project and then soon after decided not to. Basically, he said it was impossible to do such a thing.

I’ve never heard ANYONE get that right, either.


And because you trust them YOU TRY IT and FAIL.

Franklin’s personal challenge didn’t work for all kinds of reasons I’ll show you later.

Question: Why did you believe he actually did the project?

Only one reason: …because someone you trusted or believed, an author, a teacher….told you that it was true.

Want a quick way to filter a crummy guru out?

If they tell you that story, they didn’t get very far in Franklin’s biography. If they tell you that, they’d tell you anything.

By the way…what did Franklin do instead?!

I’ll show you that at Decision Point, too.

The point is that MOST of the stuff people tell you to do…. that is “scientific,” that is based on laws of the universe or proven techniques is nothing more than their imagination having run wild.

…and following their advice will get you the same ultimate destination, every time…

Back to Start. (If you don’t go into foreclosure first.)

So why don’t the vast majority of people make good decisions?

afraid to make a decision

Why are people AFRAID to make decisions at all?

They’ve been given crummy information and worse methods for how to choose and what to do.

It’s that simple.

(OK, there are eight other core reasons people make crummy decisions every day, but to pick on your neighbor here is so not cool…)

And what does the Power of Decision Point give you in life?

  • Choice
  • Personal freedom
  • No limits
  • The Ability to Succeed When Most Others Fail
  • The Ability to Make Big Changes in Life with Ease and…
  • Wealth if You Want It
  • A LOT Better Life If You USE The Power of Decision
  • Success when you use The Power of Decision.

You’re going to learn it ALL in this 7 Week E-Course.

If you’ve been in an E-Course with me, you know that although they are always convenient, they are also densely packed with practical, real life application as the end result. That is the same here. Everything you learn will be immediately applied to a crucial part of your life because there is a LOT going on in your life right now and a LOT of it has to change but you don’t know WHAT.

Each week you’ll receive a number of emails or documents from me. You’ll have homework assignments that are all real-life based…your life. You’ll be given audio’s to listen to or video to watch. You will once again, find out what “over delivery” means!

You’re going to discover:

  • How People Decide
  • Why Most People Make Almost All Bad Decisions
  • How to KNOW What to do…
  • The Four Factors of Luck and How to Tilt the “Luck Factor” in YOUR Favor.
  • How to Beat the Black Swan when Bad Luck Strikes…
  • All of the Successful Strategies for Decision Including Decision Point: MY PERSONAL SYSTEM
"Personalized learning means you can contact Kevin at any stage of the course You’ll never see a sunset if you keep going east! And you’ll never live the changes you want in life if you exercise your decisions in the wrong way. No matter how positive or determined you are. So, if you want to begin making decisions that will help you take control of your life at a whole new level, then you need to enroll and immerse yourself in Kevin’s new decision-making course. It’s packed with fresh, new, exciting information that will help you train your brain, period. Since I completed the course, I have learned to think better and smarter about challenges, enjoy being able to make powerful, timely and well-considered decisions with new secret technology that until recently, only the elite had access to. In the course, besides being presented in a convenient format, you will be able to start and work on your learning curve at your own pace. And, personalized learning means you can contact Kevin at any stage of the course. I strongly recommend this course, it has solutions that really work!"
David Power
London, England
Do you sell something for a living?

[Pay attention: I’m going to show you how to analyze how your client WILL DECIDE on buying your product or service…and I’ll show you WHAT is going to happen next…think that might be worth $10,000?!]

I’ve never given the system for DECISION POINT to anyone.

I’m not going to write about it in Coffee….ever.

But the time is now to experience a truly transformational experience in an exciting and unique E-course.


No one else is going to ever show you this information. You’ll never experience these experiences with anyone else. You can’t find anything remotely similar “out there.”

So essentially, you’re stuck spending seven weeks with me. As with all of my Course Intensives, I am your PERSONAL COACH and you don’t have to be at any specific place at any specific time. The program is delivered via audio, video, and text.

So what’s going to happen in these seven fascinating weeks?

I’ll personally show you the problems you face when you make decisions.

You’ll find out the impact of other people on your decision.

I’ll show you how to minimize the NEGATIVE impact of other people on your decisions, including the people you might love or work with every day.

You won’t regret your decisions anymore.

regretting decision

You’ll understand how to MINIMIZE RISK and MAXIMIZE RETURN on both business and personal decisions.

I’ll show you EXACTLY what to do when the RIGHT decision you determine, FEELS completely wrong.

Finding out how your beliefs, faith, values and lifestyle factor into your decisions matters a lot to you. No one else shows you how to be true to yourself and others around you while you decide for your Self or for many.

Almost forgot…

At the end of the course, you will have one cool, big Coffee Table-Sized Manual that you will be able to refer to forever.

Your tuition: $1,995 but save $700 with this last minute chance to get in today!

A couple things before you apply!

  1. I reserve the right to reject any application for any reason.
  2. There may be a few group projects that are necessary for making decisions where two people are involved, instead of just you (as in a marriage, with kids, or at work). If you are unwilling to e-mail one of your fellow participants during these two projects do not apply.
  3. Everything is yours to keep, but you may not share or give away any of this information to anyone.
  4. If you’re still here with me, then I look forward to seeing your application!

$1,995 but save $700 today by getting your application in under the wire.!

Apply for the Decision Point Game Changer
Apply for the Decision Point Game Changer Installments Plan


"This course is such a huge eye-opener! I’m finding the Decision Point Course absolutely fascinating. Firstly, because I had totally underestimated the value and effect of decisions on our lives. Secondly, I’ve always been aware of some of my biases – I’m a fairly ardent feminist for example, and I have often stopped and questioned myself if I’m “seeing through a feminist filter” and I do laugh at myself sometimes when I realize. But I had no idea just how prevalent other biases are, and this course is a fascinating voyage of self-discovery. I’m enjoying the course from a learning perspective in general – your other courses that I’ve done have been for the purpose of improving my business, whereas this one, while it will definitely help in that regard too, feels as though it’s more for me personally. I’m also enjoying the learning for learning’s sake as much as for self-development. This course is such a huge eye-opener!"
Clare Delaney

Coffee with
Kevin Hogan

persuasion newsletter

Coffee with Kevin Hogan, delivered Monday. is 20 yrs. old! Dr. Hogan’s blog & newsletter are both free forever.

You get the very latest and most important findings in human behavior, relationships, wealth building, outcome acquisition, nonverbal communication, mind control, covert hypnosis, selling, and marketing.

You’ll also get his book Mind Access, as his gift to you.

“Subscribe Now” and confirm it today by email the minute after you subscribe!

Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

What People Say

“Want to influence others? Want to persuade others? Want to sell others? Then Science of Influence is not just an option – it’s a landmark breakthrough of information you can use the minute you read it.”
"As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success, and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor, and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission."

Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

Subscribe to Coffee with Kevin Hogan today!

You can always write us at or

Pay attention to your spam/junk/trash folders, shoot maybe the neighbors!

 Coffee Bonuses

And as a bonus for joining, Kevin will give you two hefty eBooks: Mind Access and Overcoming Rejection.

Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

The tips you receive in Coffee with Kevin Hogan will help you in your relationships and in your business. The fun stuff, well is just fun. Subscribe now and see for yourself.

Subscribe to the weekly e-zine, Coffee with Kevin Hogan and you will be first to find out the latest in persuasion, influence, body language, personal development, sales and marketing.

We respect your email privacy

It’s worth being patient for this page to load completely. Apparently the subscription form is ABOVE this text!

Network 3000 Publishing (952) 465-7525 | 952 443 5049