Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

Believing in Yourself

What does it mean?

“I believe in myself.”

Big deal.

HOW do you believe in yourself?

A) I believe I will get to the grocery store this week because we are out of food and the baby needs to have food and diapers.

(Certainty of getting to grocery store this week: 9.999)

B) I believe I will get to the grocery store…if I can…this week because we are out of food and the baby needs to have food and diapers.

(Certainty of getting to the grocery store this week: not 9.999)

What is the MAGNITUDE of your belief in your SELF?

IF I can” is not making “it” happen. When you have a baby and the baby needs food and diapers you simply do it. It doesn’t matter how hard it is, how much time it takes, whether the car is running, whether you have a cold or the flu or even if you broke a leg.

Question: Is the parent focused on making sure that baby will have food and a great life for the first twenty years of her life? Or, is the plan only laid for this week?

Your true confidence level can be answered by questions like these: “If the company I work for went bankrupt, can I implement my “Plan B” immediately and have little or no loss?”

It’s that simple.

If people quit buying The Psychology of Persuasion in Japan, I would take a hit. The book sells very well there and I could live off of that money alone right now. But what if the Publisher (Happy Life) in Japan went bankrupt and I had nothing coming from Japan? Would I be OK?

If the quarterback on the team goes down this week, is the back up so solid and prepared that the team can compete and probably win?

The back-up plans are back-ups because in the current moment they aren’t the apparent best option. (Sometimes the back-ups are MUCH better than the current option.) If you look at your back-ups, your Plan B and Plan C, you can begin to get a feel for your confidence level.

When you are so certain in your love for your baby that you simply WILL get to the grocery store, you have a belief that is self reinforcing. Baby needs food. You go get it. It’s obvious and it’s immediate.

You go, not because you “have to,” you go because you WANT to and you wouldn’t and couldn’t do anything less. You have allowed yourself to be taught that the baby is a priority…a top priority…the top priority.


Because that baby can’t take care of herself, she’s precious, she’s yours, she’s your future…you get the idea.

What about when she is four, seven, 11, 14?

Anything can (and typically does) happen in life.

This week I was slated to be on TV and radio quite a bit. Numerous media had asked for my take on the election debates. My reward for helping out is getting, The Psychology of Persuasion or Irresistible Attraction or SOMETHING mentioned on the radio. That’s it.

Do you think that because the radio producers says, “sure thing, will do” that it will happen? (one didn’t)

Do you think that when the camera crew comes to the house and does an on-site shoot for one hour that they will remember to introduce you to the viewing audience on NBC? (didn’t happen)

Do you think that FOX will get your name and book title right? (this happened!)

Now, had I planned on doing only one spot, say with NBC, I would have prepared for the debate coverage and gotten nothing out of it. But that isn’t having a Plan B and a Plan C. Plan C worked. They got the name, the book title and showed the book on the air.

Confidence is about making certain that things happen. Not hoping that they happen. Making certain that they happen.

Making certain that they happen is when you have confidence. That’s where confidence becomes CONFIDENCE.

Discipline: “training, activity or regimen that develops or improves a skill”.

There are many levels of excellence in life. Personal Mastery is a discipline that is developed over time and with experience; and with the help of the skill of Self-Discipline. The two work together to bring you to a level of excellence.

Charisma and personal magnetism allow you to interact with others at a level of excellence and influential elegance that makes you the “go-to” person, the expert, the one in demand.

For the first time, the Three Disciplines are offered as a package. 2 high quality digital audio CDs are dedicated to each area, for a total of 6 CDs plus a complete manual to accompany you on your journey.

The Three Disciplines: Personal Mastery, Charisma, Self-Discipline with Kevin Hogan, Psy.D.Discipline, Self Mastery

More information about Self Mastery and Self-Discipline or to order

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Latest Posts on Kevin's blog

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Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

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Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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