Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

Getting What You Want in Life Sounds Easy…The Truth 4.5/5.0

You Can Get What You Want

It’s the promise of…well just about everyone out there: You can Have “It” whatever “it” is….

Can you really?

Can you get what you want?

Legend Point: The realistic truth is that you CAN have most of what you want in life.

But it takes a few perspectives to have what you want. The first is seeing reality for what it is.

First let’s look at a few caveats. The coronavirus isn’t going to make YOU famous. That will happen to someone else who get that version of the flu.  You also aren’t going to win the Powerball $100,000,000 lottery, so don’t bother throwing money at it. You aren’t going to be a billionaire, and quite frankly you probably wouldn’t want to be.

Beyond the statistically almost impossible you have ridiculously good reason to be optimistic.

Obviously if you want “him” or “her” you need a scenario where they want you as well! If you want them to “stay” you will have to be more valuable to them than other choices in the realm. And to remain stable as you grow and change, long term, you have to be willing to give it all to have it all…

The more you are willing to change when change is the optimal choice, the more likely you are to have a rich and rewarding life.

This is true in business and in personal relationships.

You really can achieve, not just if you “want it,” but if you do indeed, DO IT.

Having it all is about CHANGE. It’s about shifting and adjusting.

Almost every person, place or thing you want, that you do not currently possess, is within reach but each requires something to change in your life, your world, your environment.

And the truth is that every change is really easy to begin and then it requires self discipline to maintain.

Seeing what you want is easy. You can do that sitting down. You can effectively plan, also sitting down. BUT then come the daily sustained actions, over time, that require you to behave in some way that is different for you to have X, whatever X is.

Hopefully that got all the “lookers” to stop reading.

This series of articles is really for you.

You’re someone who can see what they want and then commit to daily acquisitive actions.

But even you and I are resistant to change. Yep…me too. And that’s important to note for two reasons.

Leave Familiar Zone to Change

First, you must recognize that everyone has a familiar zone, valuable or devastating as it may be.

Second, those changes poorly considered, can really muck things up. That’s why a good simple plan is worth it’s weight in gold.

In order to defeat that resistance it’s necessary to know why it is there and then once you know resistance inside and out, planning to work through it is really quite simple. No “why” means no success…no victory.

Why Are You So Resistant to Change?

There’s a bunch of reasons beginning with your genes, filling your jeans and ending up in your brain…

In this three part series, you discover out the biggies, then you find out what to do about it.

Go here first:

Have you ever avoided doing something, even though it would make you feel good and help you accomplish a goal?

For example, let’s suppose you know you should start eating lower calorie meals.

So why is it that you eat fewer calories for a few weeks …but then before you know it you’re sitting on the couch…having given up?

Familiarity is Safe

No matter how appealing change sounds – whether it’s losing weight, making more money, or acquiring things you’ve always wanted – staying in your rut means you stay safe.

You’ve heard me talk about familiarity forever. Why? It’s your number one challenge you face.

You can’t fail if you don’t change. Almost everyone hates to fail. I certainly don’t enjoy it, I just recognize it’s going to predictably happen within aspects of most endeavors. It’s like rain in Seattle. It’s not a terrible thing, it’s just something you know is going to happen.

You know the hamster wheel keeps on spinning every day with predictable outcomes and benefits. And it FEELS a LOT SAFER than it really is…

Let’s face it – the unknown is scary. And it causes enough fear at both the conscious and unconscious level to shut down the logic of growing, evolving and change.

Humans quickly develop the instinct/intuition to do NOTHING which you are not familiar with that may have caused insecurity in the past.

This happens for a simple reason.

You are born with trillions of neural connections in the brain. In just a couple of years MOST of those connections have atrophied through being told what not to do.

Don’t misunderstand, your parents probably did right by you most of the time.

Unfortunately when change is not encouraged and relished early on, those behaviors are literally extinguished. They vanish right out of the brain. Figuratively and literally.

What’s left in the brain after atrophy, is FAMILIAR.

Kevin Hogan Las VegasYou’ve probably seen this photo of me at the Wynn in Las Vegas. It’s not a great photo or anything, it’s simply one I’m “familiar” with.

If you ask me where I want to go on “vacation” (something I am very unfamiliar with) I’d say Vegas. I love to play cards. I’m good at it. I win more often than I lose and in Vegas that is rare.

I’ve done events and been to lots of places. Sydney, Oahu, London, Krakow, Amsterdam, Edinburgh, Prague. All very cool. (I’ve also played cards in almost all of these places.)

What’s interesting is any one else in the world thinks of Prague and you are triggered to think of the Charles Bridge. And I do too…but if I can’t find a place to play cards somewhere, I feel uncomfortable. So the little reptile in my brain searches that out and when it finds a place to go play, THEN it finds the more rational reasons everyone goes to Prague.

This concept of familiarity is really what success and failure in life stand on.

If you get it, you understand MOST of human behavior.

If you understand the basics of human behavior, you will succeed in life. If you don’t…you don’t.

I was raised in a poor family. We had paper, pencil and a deck of cards for the longest time as the tools of entertainment…think of how predictive that is of Kevin Hogan in 2022…

Familiarity is the king size driver of all behavior.

A metaphor: At age six months you had 500 “houses” in your brain you could go explore and learn about. The neural nets were waiting and ready for sucking up more information and experiences. And you WANTED to do it. You were DRIVEN to explore. You WERE a sponge.

And then the plug was pulled on most of those experiences.

Two years later you had 50 metaphorical houses left in your brain that you could explore. As time went on, you had fewer and fewer choices. And by the time you were 30, if you’ve made it there, your world of possible lives to lead was down to one or two. In fact, the notion of “security” of a “job” is so ingrained in our brains it’s often hard to imagine doing ANYTHING other than what you are doing today.

By the time you had been assimilated, I mean educated, in school, you were down to very few life choices and opportunities. The ability to create, develop, explore, be curious, be excited about engagement had been sucked right out of your brain.

The remaining 10 or so areas of interest and excitement became familiar.

You got to high school and were told to select a “Major” in college.

“I don’t know what I want to be when I grow up.”

Well no kidding! You only had 10 things you were potentially excited about and most of them were playing videos, watching the tube, sleeping, and getting into trouble.

You would have NO WAY to have a CLUE what might make an interesting profession…and in the future…no less.

Much easier to stick with what you are familiar.

And that is of course why so many kids follow in their parents footsteps. (This can be a blessing…or a curse right?!)

New Metaphor:

Consider this: you’re standing before the closed door of a very large room. Let’s suppose that you happen to know there’s a cash reward waiting for you if you open this door, walk across the room, and claim your reward. Simple, right?

Fear Limiting Behavior

But there’s a problem: the room is pitch black, so dark that you can’t even see your hand in front of your face. Since you’ve never been in this room before, you have no idea what the interior of the room looks like.

Maybe it’s a completely empty room that you could simply walk across and collect your reward. But on the other hand, your imagination creates other interesting scenario’s like….could there could be broken glass on the floor, objects in the way that you’ll trip over, and things hanging from the ceiling that you’ll bump your head into…or WORSE!

For all you know there could be ANYTHING! You just don’t KNOW. It’s unfamiliar and uncomfortable and even though there is no reason to believe so, it’s scary.

This keeps you from getting what you want… Get rid of it.

Fear is not a conscious Decision

Key Point 2: Fear is not a conscious decision. You simply are fearful. And you probably SHOULD BE wisely cautious when undertaking new projects.

Key Point 3: Only a conscious decision can cause you to overcome fear.

conscious decision overcome fear

So you start to think and wonder…

And that’s the problem – you simply don’t KNOW. You have no idea if navigating the room is a walk in the park and the easiest money you’ll ever make …or if it’s something that will threaten your life, injure you, or frighten you.

Size of the reward influencesSo what happens? You think about the size of the reward, and then you play that against the dangers that possibly await you. Is it a big enough reward for you to take a risk? Or… since the unknown is frightening, do you waive your right to the reward by playing it safe?

Sometimes you resist change and a possible reward because you don’t know what it will take to reach that reward. The familiar (staying in the well-lit room) is SAFE.

You may not get the reward …but neither do you have to take any risks.

No risks usually means no unpredictable disasters based on experience (even though there could be a disaster waiting to enter the well lit room that your mind doesn’t consider!!)

And so you get stuck.

You want to lose weight, start a business, write a book or do any other number of things. But you become afraid to open that door and walk into the dark and unknown. You may not be happy where you’re at, but at least familiarity is seemingly safe.


What’s the Secondary Gain?

A second cause of fearing change is that you’re receiving some sort of benefit – a payoff – for remaining in the muck.

Persuasion fear changeThink of the person in the hospital. They hurt. They just had surgery. But heck, maybe the nurse was bringing the person food and drink whenever they needed it…and then wanted it. That kind of instant service feels pretty good!

It’s not as if someone says to themselves, “hey let’s have lots of surgeries so we can get food at the push of a button.” BUT it is a secondary level benefit that someone gets that often drives their behavior at an unconscious level. Rarely do people think about this stuff consciously and no one wants to stay in the hospital. This person simply likes the secondary benefit of on demand service.

…the “starving artist” who says he wants to be rich and famous …but it seems his life is in shambles and he “can’t get a break.” Out of his misery springs great art – and soon he has the social reputation among friends of being a “tormented soul” and no public reputation at all…and a house filled with his own art….

The problem is that he believes that being poor and in misery is the only way he can keep making great art (and his reputation says as much, too). That means he’s getting a psychological (identity) pay-off for staying in the starving artist rut.

Take a second to think about something that you get, that is comforting in some way, that seems like an exchange for a serious problem.

The person who is sick gets sympathy for example. It’s an irrational trade of course.

What benefits are you receiving for remaining in the status quo and not doing something or moving in some direction that would give you much bigger benefits in life, relationships, etc?

You’ve probably figured out that “secondary gain” is instrumental in self sabotage!

The brain can be a wonderful thing…it can rapidly drive one to achieve or cause one to stumble…or BOTH!

Now what will YOU REALLY do?

Risk reward and successOur friend, the starving artist, almost certainly, won’t change until…

He won’t seriously pursue his dreams of causing his paintings to be mounted on the walls of the rich and famous…

It’s tragic.

It’s also possible that one day, in his mind, the rewards he’s seeking and the PROBABILITY of acquiring those rewards FAR outweigh the secondary gain he’s currently receiving.

If and when that happens, then he can and might change.

It’s fascinating to see what the psychology of a “Weekly Paycheck” does to people’s chances of accomplishment in life. The certainty of getting a small something and an illusion of security is far more valuable to the evolutionary being than a likely but seemingly risky opportunity and illusion of insecurity.

That paycheck is the chocolate candy bar, the cookie. People choose to eat the candy bar right now for instant gratification and worry about doing something exciting or fascinating for another day. It’s just too risky to do something “else.”

You now have the WHY. Next week, we get to the WHAT of getting what YOU want in YOUR life.

Til next week!

Decision Point: The Right Decision, Every Time

Discover a System of Decision Making That Will Clear the Way to Success
Begins May 24, 2024

If you’ve ever taken one of my Course Intensives, yes, it’s like them!

The Decision Point Course lasts 7 weeks and has more than 20 modules. You set your own schedule – you don’t have to be “in class” at any particular time each day. You get VIP access to a secret members-only section of the site and can log in at any time.

Registration today for the course that begins this week allows you to save $700 off the $1,995 price to the public.

If you could point to one word, to one factor, to one element or cause of what happens to you in your life, it is decision.

Maybe you have been experiencing one or more of the following:

Moving is always tough but when there are more than one person’s job or one person going to a school that they love and the possibility of leaving friends behind makes for what many consider an impossible decision. What do YOU decide? How do you decide?

Your investments have done OK but your total income saved for your future is terrible. There are a lot of options you’ve been told about but you really don’t know what to do. What will you decide? How will you decide?

You are a manager at your company and only have enough budget to pursue one product line. You can choose between an almost sure thing with a very modest return or a riskier proposal that could make you a superstar. What do you decide? How do you make the decision?

You’re on your way home for the holidays. You get stuck in bad weather and are put up at a local hotel. In the bar that night a beautiful woman strikes up a conversation with you and she has offered you the key to her room. What will you decide?

A relative lives with you. They take advantage of you but you can’t let them go because you don’t know what will happen to them. What is the right thing to do and will that thing be what you decide? How will you decide?

An elderly relative lives with you. They can’t take care of themselves anymore. You hate the idea of a nursing home or “worse.” You also want “a life.” What will you decide to do?

Your wife is two months pregnant. A test reveals the baby is going to be born with a disease that will require your 24/7 care for the rest of your life. She decides she wants to keep the baby. But you haven’t made your decision. What will you decide to do? How will you make the decision?

Your home has a horrible defect that you can cover easily in the selling process and the defect almost certainly won’t be discovered for years. Revealing it will reduce the price of your home $100,000. What will you decide to do? How will you decide?

You can stay at your present job which you really don’t like that much and live on a predictable but very modest income or you can pursue a venture that has about a 70% chance of success and if it succeeds, you would double your income. What do you decide to do? How do you decide?

Just wanted to thank you. I took your Decision Point Course earlier this year, and have put the ideas into practice. I knew I wanted to leave my job but didn’t seem able to decide when, how, etc. Well, using what I learned from you, I was able to make a very definitive decision about NOW being the time. I feel great about the timing in my life now and at peace with the decisions, I made. This means so much to me! Mahalo nui loa (thank you so very much).
Stephanie Smedes
Seattle, WA

You’ve been thinking of getting a divorce but you’re just not sure. There are other fish in the sea but you wonder if you can still compete? Can you do better? What about the kids? What do you DECIDE? How do you decide?

You are involved in a custody battle for your children. One of the kids is misbehaving terribly and you don’t know whether you should spank them or discipline them firmly. The result could easily affect the results of the custody hearing. What do you do? How do you decide?

Two women have taken a liking to you. You date them both for some time. They both begin to talk about moving in and a permanent relationship. One is the kind of person you feel comfortable with and would be easy to love. The other is 10 years younger and is celebrity beautiful. Unfortunately, she knows it and enjoys being the center of attention. What do you decide? How do you decide?

And those are just a few of the decisions that face real people every day. Decisions that people are forced into and have no idea what to do or how to do it.

how to do it

THIS COURSE shows you how to make ALL of the decisions above.

And it’s important to note, that the right decision easily can be different from person to person. Knowing how to evaluate THAT is crucial to everything you will do…but no one ever does it….

"Kevin is always ahead of the game… As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success, and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor, and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission."

If you haven’t taken a Course Intensive with me:  this is not like other online courses you’ve taken. With me, a Course Intensive means you will have instruction in several media forms. Video, audio, and text. There is NO specific time you must meet with me every day, but you will have special VIP email access to me throughout the course. And you will have access to the members’ only discussion group.

About 50% of the people who take my courses collect all the materials and work at their own pace later. The other half work with me and sometimes with other participants when necessary, on projects that are necessary to learn how to make the RIGHT DECISIONS.

decision making

My Course Intensives are universally known to be challenging, results-oriented, pragmatic and show you EXACTLY how to get where you want to go.

It’s the Decision Point

Decision making is a function of thinking that almost 90% of people do very poorly. Most people think that if something turns out well, they made a good decision. If something turns out poorly they made a bad decision.

And that conditioning is one of the biggest reasons why people are poor decision makers.

Decision making is first and foremost about MAKING DECISIONS IN THE FIRST PLACE.

Every day, people vacillate on making changes in their lives that they KNOW are absolutely necessary, but they decide to do nothing and hope for the best, only to live a life where nothing ever changes.

This is where we begin.


You will learn how to recognize situations where you are about to commit acts of self-sabotage. I’ll show you how to identify it long before it becomes an issue. I’ll show you how to crush self-sabotage so you can make a CHOICE instead of only having the ability to stay with the Status Quo.

This first week’s module alone will be worth the investment in the course.

How would you like to NEVER procrastinate again?

What would happen if you could actually MOVE in the DIRECTION that you want to, even if it is ONLY AWAY FROM WHERE YOU ARE TODAY?!

By the end of week one, you will have daily projects to do for several weeks that will almost literally beat the habits of self-sabotage and procrastination from your life.

Most people don’t know that procrastination is a habit you picked up, but it is NOT your fault.

The same is true of self-sabotage.

I will explain why, where it all started, why it happens to everyone and why it must be eradicated intentionally and with no little effort. By the END of the course, IF YOU FOLLOW the Decision Point Plan, you will have eliminated procrastination and almost all forms of self-sabotage.

I’ll explain in detail why self-sabotage is a little trickier and lurks in EVERYONE’S backyard waiting to strike. I’ll show you how to get rid of it and then prevent it so you never have to deal with it in the future.

self sabotage

And that is only week one! How we doin’ so far?!

Decision IS Destiny

You make decisions all the time. Generally speaking, the more decisions a person makes, the more successful they are.

The better a person is at making decisions, the more successful they are.

When you move from your old home to the home you are in now; maybe you moved because you wanted a bigger house, or to put the kids in a better school district. Maybe it was just closer to where your job is…more convenient.

And of course, in the case of uprooting and moving your family, you’re talking about a lot of variables, a lot of things to consider. You’re going to find out how to make the right decision in which house to buy and where to move.

What about leaving your job for some other opportunity?

FEAR enters the picture quite clearly and because the future is seemingly unpredictable, you feel frozen or stuck as to what to do, so you immediately default to stay in your same job. But there is a way to make this decision much easier. And you’ll be pleasantly surprised when you do….

But there are also the smaller decisions of life.

  • Which movie to go see…
  • Which show to watch on TV….
  • What to make for dinner…
  • Whether to go to the game or stay home….
  • Whether to take a vacation with or without the kids…
  • Whether to wear blue or black…

There is a simple method that takes little thinking at all to make these day to day decisions.

And then there are decisions that you make that influence other people’s lives like taking a new job, going into business for yourself, moving to a new area, having a surgery that has risks involved….

How do you know what to do? Don’t worry, most people haven’t got a clue as to how to make the right decision every time, and there is a right decision to make.

choose right

Then there are Destiny Decisions…those decisions that you make that will literally determine where you are going to be in three years or five years.

These are REALLY IMPORTANT decisions. Every day I see people screwing them up as if they are no big deal.

You’ll find out a methodical system that might take a very short amount of time or significantly longer, depending on circumstances. Nevertheless, you will find out exactly what to do every time.

Obviously, there are plenty of Black Swan’s (unexpected random events like hurricanes and terrorism) out there to get in the way of what you want in life, but nothing you can control impacts your life more than a decision).

Write that down.
Put it on the refrigerator.
That alone is worth $10,000, yes?

Nothing you can control impacts your life more than a decision.

How would life be different if you knew you were going to make the right decision, every time?

(Every time?!)

Did you know that in life, there is almost always the best decision?

What would happen if you had the method for decision making?

What would it be worth to have a simple systematic approach to decision making where the guidelines are from your head and heart?

Most people are paralyzed with uncertainty about whether they should:

  • Ask the girl to marry them.
  • Make a purchase.
  • Move from one place to another…
  • Quit their job…
  • Decide between committing one person or another.
  • Start a business…
  • Ask the girl to go out with them…
  • Send the letter or not…
  • Decide between hiring one person or another.
  • Get a divorce…
  • Send your kids to public or private school…
  • Choose from a new car, a used car, or no car…
  • Go back to school to get more education…
  • Fire the person or not.
  • Invest in stocks, bonds, real estate and not screw up.
  • Accurately plan for their future in all areas.

Why Do People Make Bad Decisions?

And…they make bad decisions because…we all have about 8-10 areas of failure in our brain….similar experiences where you make the wrong decisions over and over again.

(Like marrying the same guy five times, dating jerks, working for idiots, saying the wrong thing at the worst time, etc. Sound familiar?)

We’ll repair all of that. (If we don’t, life will be the same tomorrow as it has been in the past….)

Did you know there is a proven way to make the right decision in each of the above choices?


For the sake of discussion, let’s assume that is correct. There IS a method you can use to make the RIGHT decision just about every time.

It doesn’t take a genius to think, “I decide to make more money,” “lose weight,” “get a better job,” “get married to perfect person x”.

KEY: Learning the process of making the right decision involves making that decision STICK, be UNYIELDING and barring a Black Swan, guaranteeing you will follow through.

Over the last 15 years, we’ve been fortunate to have studied the raw information about how to make laser beam accurate decisions. Complex software programs have shown scientists how to simplify the decision making process using some mostly simple (sorry, it’s not ALL instantly easy!) rules.

And now, you don’t need the software or the computer anymore…

And, by the way, in the last 15 years, there has been an incredible amount of research done about decision making that teaches and uses VERY FAULTY processes, that can’t and don’t work.

KEY: You’ll experience FIRST HAND, how what seems to be an obvious decision, is almost always the wrong one….the costly one…(often the disaster one….)

If you follow that teacher’s advice, you’ll flat out screw up.

You’ll end up with next to nothing and headaches and heartaches to boot.


People get emotional.

emotional decisions

People are lazy.

They don’t do the research.
They don’t test.
Why should they?

They get paid the same no matter what and when YOU screw up, they just say, “you did it wrong.”

Play along for just a moment.

Can I ask you a question?

Have you ever read that it’s been proven that 93% of all communication is body language?

Of course, lots of times. Everyone has read that.

And of course, it’s not true.

(It’s not even close to accurate.)

How could that be, it’s common knowledge…isn’t it?

There was one study done by a brilliant communication researcher 35 years ago that evaluated people saying one word to another, with the other person only being able to see the person from the neck UP. (that leaves about 90% of the body out of the study.) In this one specific instance, Dr. Mehrabian found that about 93% of the communication sent was at a nonverbal level. Obviously when people communicate with more than one word and people can see below the neck, all kinds of factors change the percentages.

Problem is people read something in a book written by Goofball X and they believe what she writes because she says it’s “scientific.”

People look at their lives and think, “I did everything I was told…”

Yep and look at that life. It didn’t work.

The guru didn’t do the research. They went with the party line and taught that.

I don’t care about the party line because I don’t like the people at the party.

Remember when Benjamin Franklin did his famous experiment about testing each of the virtues (temperance and so forth) for a month so he could eventually become adept at all of them? I’ve heard most motivational speakers talk or write about this. I’d name them, but it would take an entire page…

Anyway…You remember… but he gave up the idea after the first week …he never did the experiment. He wrote early in his biography that he was going to do the project and then soon after decided not to. Basically, he said it was impossible to do such a thing.

I’ve never heard ANYONE get that right, either.


And because you trust them YOU TRY IT and FAIL.

Franklin’s personal challenge didn’t work for all kinds of reasons I’ll show you later.

Question: Why did you believe he actually did the project?

Only one reason: …because someone you trusted or believed, an author, a teacher….told you that it was true.

Want a quick way to filter a crummy guru out?

If they tell you that story, they didn’t get very far in Franklin’s biography. If they tell you that, they’d tell you anything.

By the way…what did Franklin do instead?!

I’ll show you that at Decision Point, too.

The point is that MOST of the stuff people tell you to do…. that is “scientific,” that is based on laws of the universe or proven techniques is nothing more than their imagination having run wild.

…and following their advice will get you the same ultimate destination, every time…

Back to Start. (If you don’t go into foreclosure first.)

So why don’t the vast majority of people make good decisions?

afraid to make a decision

Why are people AFRAID to make decisions at all?

They’ve been given crummy information and worse methods for how to choose and what to do.

It’s that simple.

(OK, there are eight other core reasons people make crummy decisions every day, but to pick on your neighbor here is so not cool…)

And what does the Power of Decision Point give you in life?

  • Choice
  • Personal freedom
  • No limits
  • The Ability to Succeed When Most Others Fail
  • The Ability to Make Big Changes in Life with Ease and…
  • Wealth if You Want It
  • A LOT Better Life If You USE The Power of Decision
  • Success when you use The Power of Decision.

You’re going to learn it ALL in this 7 Week E-Course.

If you’ve been in an E-Course with me, you know that although they are always convenient, they are also densely packed with practical, real life application as the end result. That is the same here. Everything you learn will be immediately applied to a crucial part of your life because there is a LOT going on in your life right now and a LOT of it has to change but you don’t know WHAT.

Each week you’ll receive a number of emails or documents from me. You’ll have homework assignments that are all real-life based…your life. You’ll be given audio’s to listen to or video to watch. You will once again, find out what “over delivery” means!

You’re going to discover:

  • How People Decide
  • Why Most People Make Almost All Bad Decisions
  • How to KNOW What to do…
  • The Four Factors of Luck and How to Tilt the “Luck Factor” in YOUR Favor.
  • How to Beat the Black Swan when Bad Luck Strikes…
  • All of the Successful Strategies for Decision Including Decision Point: MY PERSONAL SYSTEM
"Personalized learning means you can contact Kevin at any stage of the course You’ll never see a sunset if you keep going east! And you’ll never live the changes you want in life if you exercise your decisions in the wrong way. No matter how positive or determined you are. So, if you want to begin making decisions that will help you take control of your life at a whole new level, then you need to enroll and immerse yourself in Kevin’s new decision-making course. It’s packed with fresh, new, exciting information that will help you train your brain, period. Since I completed the course, I have learned to think better and smarter about challenges, enjoy being able to make powerful, timely and well-considered decisions with new secret technology that until recently, only the elite had access to. In the course, besides being presented in a convenient format, you will be able to start and work on your learning curve at your own pace. And, personalized learning means you can contact Kevin at any stage of the course. I strongly recommend this course, it has solutions that really work!"
David Power
London, England
Do you sell something for a living?

[Pay attention: I’m going to show you how to analyze how your client WILL DECIDE on buying your product or service…and I’ll show you WHAT is going to happen next…think that might be worth $10,000?!]

I’ve never given the system for DECISION POINT to anyone.

I’m not going to write about it in Coffee….ever.

But the time is now to experience a truly transformational experience in an exciting and unique E-course.


No one else is going to ever show you this information. You’ll never experience these experiences with anyone else. You can’t find anything remotely similar “out there.”

So essentially, you’re stuck spending seven weeks with me. As with all of my Course Intensives, I am your PERSONAL COACH and you don’t have to be at any specific place at any specific time. The program is delivered via audio, video, and text.

So what’s going to happen in these seven fascinating weeks?

I’ll personally show you the problems you face when you make decisions.

You’ll find out the impact of other people on your decision.

I’ll show you how to minimize the NEGATIVE impact of other people on your decisions, including the people you might love or work with every day.

You won’t regret your decisions anymore.

regretting decision

You’ll understand how to MINIMIZE RISK and MAXIMIZE RETURN on both business and personal decisions.

I’ll show you EXACTLY what to do when the RIGHT decision you determine, FEELS completely wrong.

Finding out how your beliefs, faith, values and lifestyle factor into your decisions matters a lot to you. No one else shows you how to be true to yourself and others around you while you decide for your Self or for many.

Almost forgot…

At the end of the course, you will have one cool, big Coffee Table-Sized Manual that you will be able to refer to forever.

Your tuition: $1,995 but save $700 with this last minute chance to get in today!

A couple things before you apply!

  1. I reserve the right to reject any application for any reason.
  2. There may be a few group projects that are necessary for making decisions where two people are involved, instead of just you (as in a marriage, with kids, or at work). If you are unwilling to e-mail one of your fellow participants during these two projects do not apply.
  3. Everything is yours to keep, but you may not share or give away any of this information to anyone.
  4. If you’re still here with me, then I look forward to seeing your application!

$1,995 but save $700 today by getting your application in under the wire.!

Apply for the Decision Point Game Changer
Apply for the Decision Point Game Changer Installments Plan


"This course is such a huge eye-opener! I’m finding the Decision Point Course absolutely fascinating. Firstly, because I had totally underestimated the value and effect of decisions on our lives. Secondly, I’ve always been aware of some of my biases – I’m a fairly ardent feminist for example, and I have often stopped and questioned myself if I’m “seeing through a feminist filter” and I do laugh at myself sometimes when I realize. But I had no idea just how prevalent other biases are, and this course is a fascinating voyage of self-discovery. I’m enjoying the course from a learning perspective in general – your other courses that I’ve done have been for the purpose of improving my business, whereas this one, while it will definitely help in that regard too, feels as though it’s more for me personally. I’m also enjoying the learning for learning’s sake as much as for self-development. This course is such a huge eye-opener!"
Clare Delaney

Coffee with
Kevin Hogan

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Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

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"As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success, and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor, and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission."

Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

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