Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

STOP Making BAD Decisions Part Three: What is Framing REALLY About???!

I was referred to as a foreigner a dozen times on one specific trip to Sofia, Bulgaria (early 2017). I also heard the term in reference to others a dozen times. On average the comments were all good-natured and in fun.

It’s an interesting frame. A frame is a point of view, often literally.

My passport says I’m a U.S. citizen. My IQ test results are such that there is a term used to describe me as being part of a group. My chess playing skills describe me as a specific category of player. These are all frames.

Two years ago I was in Bulgaria with my girlfriend. Lots of people carrying their national flag and I found myself thinking similar thoughts about Bulgarians carrying their flag around as I do when I see Americans on July 4 doing similarly.

I’m not a fan of carrying flags, not even a Cubs pennant. But I am a fan of people showing whatever their feeling is about that multicolored cloth and what it means to them, if that gives them some sense of identity that will help them in their life.

My frame is that in sporting events (Cubs vs. Mets) or in Olympic competitions those symbols can be fun and even healthy as they bring people together.

I also don’t mind the American flag in my yard to be the last one that is taken from the ground each year. I’d never put one there myself but whoever does must be pleased to see his work lasted from July 1 through November. The symbol has my respect but not my worship. (That point of view is a narrow frame!)

I guess I think of the people who served in WW II in particular, in saving the landscape of the planet, often at the cost of their own lives.

That’s a frame. It’s how I perceive a symbol. It’s not right. It’s not wrong. It’s a perception, a point of view. It’s a frame.

To dishonor the memory of someone who gave their life so others could live, that would bother me a lot. Similarly to bring something like the American Flag and set it outside myself opens me up to the PERCEPTIONS OF OTHERS and how they will believe I see that symbol.


Because their perception is correct and if they became aware of mine they’d certainly find plenty of points of disagreement.

Frames can get really tiny and detailed to where only a few pixels in a photograph are right and all the rest are wrong.

Words like “foreigner” are risky to use because the word brings it’s own frame with it. “Foreigner” essentially means “not from here” or “not like me.” They rarely help a situation. They typically reveal a potent bias. The easiest way to start is with an extreme and ineffective frame that a lot of people have experienced and often use…or something like it.

When people become angry or filled with just about any emotion, their “world” shrinks and becomes very small. All they can stay with is what surrounds the emotion. Exhilaration, anger, joy, grief, whatever.

Here is…

The 12 O’ Clock High Frame:

Kevin Hogan on Decision MakingKick her out of the house if….

You’ve had it.

You’ve “decided” you are going to kick her out of the house. The arguments have gotten loud and out of hand.

She’s acting crazy. Crazier than she ever has. She’s gone psycho.

If she ticks you off one more time by antagonizing you, she’s done.

It’s The 12 O’ Clock High Frame.

The 12 O’ Clock High Frame is a habitual frame that someone uses when they are looking for one very specific aspect of a system, a purchase, a relationship, *anything* and based upon that one thing, and then based on that one criteria they decide to “Yes” or “No” the deal.

This kind of frame can be the highest form of self and other sabotage there is and it is very difficult to detect when you make decisions like this, but it is glaringly clear when looking at others.


Because, when it’s your frame, it’s the only view of the world…or a situation….or an opportunity that you see….so you wouldn’t wonder if your frame is “right” or “best.” You simply see what you see and it’s all obvious and it makes perfect sense….to you.

But when it’s THEIR frame….you see it clear as crystal that they are focusing on one factor out of hundreds in making a decision.

Sure, she’s been driving you nuts….

…but she’s also a good Mom (1 O’ Clock), a good cook (2 O’ Clock), brings home enough money to pay half the bills (3 O’ Clock), she doesn’t complain about the clothes you lay all over the house (4 O’ Clock) and she doesn’t go out partying with the “girls” at night. (5 O’ Clock) and so on, all the way around the clock a couple times….

But, you always go back to the, “she driving you nuts because of the arguments (12 O’ Clock).”

By focusing on only one frame you have put 100% of your attention onto one part of an experience or decision, ignored the entire landscape of what “the decision” would be by a rational person and you’ve allowed yourself to become emotionally reactive to a given set of stimuli.

In other words, when you’re looking for (framing for) a specific problem or benefit or feature or behavior…and by the way… you will find it…no matter how good or bad everything else is.

On the other hand, when you have a given set of criteria for what the strengths and weaknesses of the decision should be, if you were to make it (most people jump past this decision straight to the comparison remember?)…then you’d have a way to know if you were making the right decision about having to make a decision.

(Try saying that 3 times fast…)

But to set your own frame, your own criteria, could take as much as a few minutes where if you go with your feelings or emotions, the world is small and simple and clear cut. “My way or the highway.” It takes no minutes to frame the decision.

OK, so, you kick her out. Not a decision, as it was something you did based on one criteria that had to happen because you were looking for it and only it.

If you feel X again, you will react more intensely. That’s not a decision, it’s a time bomb. No brain, just a fuse.

Now the bomb goes off.

Let’s see what happens now…


In a few months reality sets in and life is very different than you had imagined…because you forgot to imagine as part of your “decision making” process.

Kevin Hogan on Decision MakingNow you have half the money you had before to pay the bills. The only way to fix that is probably to work twice as many hours, which means those kids won’t be seen by you…(or her) screwing up their development… And, of course, it means you become responsible for everything… and everything is a lot.

You’ll now cook 21 meals per week you lucky devil….You think things were difficult before? The 4 nights per week you were having….fun…are now out the window and you have to substitute with cable. The stress of your child? Huge and who will pay for that therapy later? And day to day life? 12 O’ Clock High is gone and that is a good thing but so are all the things that happen around the clock that she did all day long for you and the family and now that it’s gone (for both of you) you have to try and get money and the love of your child by practicing emotional dentistry. And it will happen everyday for 15 years.

You smart guy, you…

But hey,…no Saturday night argument and you feel better…Saturday night.

When you got angry you didn’t make a decision by framing the situation, you simply lit the fuse and blew.

Sadly…You set a very narrow and specific frame that revolved around one specific action of the hundreds and hundreds of actions that happen each day in life.

You needed to have a problem fixed but you didn’t set a frame to evaluate how the problem fit into life, it’s significance compared to the other hundreds and hundreds of factors….you just reacted and didn’t fix the problem, the best you can say for your bad “decision” was that you only set a frame to find it (the tension/negative emotion) the next time it happens.

(Don’t worry, everyone does this with important things all the time…it’s why people are so screwed up. Where is Spock when you need him…)

Another example….if the car salesman ticks you off again, you aren’t going to buy a car from him.

That’s 12 O’ Clock High Framing.

The car salesman has nothing to do with the car or you owning it for the next decade. If you have decided you need a car, and that the best car is here (wherever this is)…then even if the salesman is a jerk, you buy the car because it’s in YOUR best interest.

You can’t take into account your feeling/need for vengeance or retribution!

I did research in Seattle a few years ago that showed in numerous circumstances…people will do far more to punish someone for something that deserved far less than the punishment that was meted out. People have strong feelings to get revenge and they do. Revenge is a normal adaptive evolutionary trait but it doesn’t work so well in the 21st century as it did just two millenia ago.

In fact, most people in our research were willing to punish others even if it hurt themselves significantly!

What?!?! What can it mean?

We took game theorist’s “Ultimatum Game” and added some interesting twists to see how much revenge people will take on others. Just how much resentment can there be in one person?….

A lot…

Never underestimate the need people have for justice, retribution, vengeance, revenge and “worse”….

It is utterly illogical that people will suffer themselves a great deal to hurt another a little but that is the way it is.

So…. someone does something that is perceived as an offense. Someone else punishes that person several times what the person actually deserves as observed and agreed by everyone else outside the game.

Those that punish typically do so to the point of personal harm (financially, emotionally, etc.) of both the punisher and punishee!

After running scenario’s with our adult groups it became clear this was not something you would want to test on kids…

We actually had to do some group therapy after the games were over to let everyone know that this WAS a game. But the feelings hung on for quite awhile. The next day I created a cooperative game to inspire closeness and admiration that helped soften the pains of the previous days.

Oh…and each person predicted before the game that nothing that happened in the game could possibly cause feelings of resentment that would last after theKevin Hogan on Decision Making game….

Each position on the clock represents a different “frame.” If you’re taking a picture at the 6 O’ Clock Frame You get a 100% different picture than you do at 12 O’ Clock.

If you look out of your Las Vegas Hotel room and see The Aria, The Bellagio, The Paris and Bally’s, You can rest assured that if you go to the room across the hall and look out the other side….you will NOT.

Making decisions based upon one snap shot…one moment in time…one frame is where the poor decision maker screws up….

A family of three comes to your house to visit after not having seen you for years.

Each has a separate bedroom with a different view. Out one window to the backyard is a beautiful pond with ducks and trees and brush. Very rustic.

Out another bedroom window, is the busy street that goes through the neighborhood. Not an interstate but busy.

Out of the other window is a view of your neighbors with a nice yard and a big play set for the kids in the back yard.

Because the family arrived at night and weren’t able to see what the area was like, when they wake up in the morning and look out the window, they will all have a very different frame/point of view/perception, of what it’s like there. They could all call home and tell very different stories about just what they see and of course they’d all be right. But their frames are impoverished of course because though they all LOOK right…they are only right in a narrow scope of thinking.

The question is, is the person smart enough to investigate the other three sides of the house before telling their relatives back home what it’s like or do they go with what they see???

They go with what they see. (You are getting good at this…)

Frames are “automatic” or they are “intentional.”

Automatic frames are based on feelings and emotions that the person is feeling. These frames by their nature are very small, narrow and dysfunctional in decision making.

Intentional frames are based on setting criteria and then collecting facts that you have noted as important and prioritized before deciding…even if…you want to make a decision at all….

Now framing is more than just what you see or narrow/wide in scope.

Clearly what we look at….our frames almost always determine what are yardsticks are going to be…for better or worse…unless you become aware of your frames and your yardsticks/criteria.

How can you do that?

“If the car salesman irritates me one more time…”

That’s a horrible frame but the Ultimatum Frame (if you don’t X, Y is the decision) is a common frame. It takes out the need for thinking and evaluation and obviously it’s almost always the wrong decision.

In this case the yardstick or criteria for success is X and if X is not met, Y is going to happen.

The Ultimatum Frame is the single most disastrous frame one can use in thinking and in decision making. It comes down to a single criteria out of hundreds or thousands.

And when people don’t use their Ultimatum Frame’s, they often use their Window Frames.

People are mentally lazy.

A Window Frame might take in in the entire pond but the traffic and nice neighbor with the playset are totally obscured.

The Window Frame provides nowhere near enough information to make a decision, and though far superior to the Ultimaturm Frame it too is going to make for bad decisions.

In fact…

* Our frame causes us to filter almost EVERYTHING …out.

* Our frames are very difficult for US to see.

* Our frames seem to represent reality and seem complete

Before making decisions,look at YOUR frame.

For example, when you hear yourself say, “If that salesman irritates me one more time,”… have narrowed your frame to stupidity.

You can’t care if the salesman is the biggest jerk this side of the Mississippi. If what he is selling is what is best for you and your needs, the salesman is a meaningless part of the decision.

Never weigh the emotion. (with a few exceptions in life…if you use emotions and feelings as a yardstick you have no ability to make a good or right decision)

Now you’re starting to “get frames,” let’s see if I can give you a few pointers on widening your frames and finding better criteria (not that there is anything wrong with yours…they’re great and all…just WHAT IF….)

* What issue does your frame currently address most? (What is the key criteria?) * If that frame disappeared, what issues (criteria) would be important in your new frame? List at least FIVE. * What else is currently being obscured in the picture? (Not seen or evaluated….) List at least FIVE * Of the 10 things you listed, which five are the most important to a theoretical NEW FRAME.

Now, look at your new frame and yardsticks and see what decision you might make now, or if you would make one at all.

Let me give you one of the greatest lessons I’ve ever learned from trial and error in experience. (That means pain.)

Failure to recognize their frames and yardsticks and adding those frames and yardsticks to your own is the key cause of conflict in relationships.

Decisions can’t be jointly made if people have frames and measurements that are exclusive of each other. It shows that two people aren’t thinking and bad decisions will be made.

You should ALWAYS assume you have an impoverished frame AND criteria and build a new frame. You can always take your Ultimatum Frame back and make instant bad decisions or you can take a few minutes and make a lot of right decisions.

Want to make sure you have a really good frame?

Ask a friend if your frame makes sense to them. See you 100% differently than you see yourself. Give them the five criteria you came up with above and see if they would add or subtract one other criteria for you.

Your friend will almost always make a better decision for you than you will for yourself because they see much bigger frames of the situation.

Make sense?

Next week you’ll find out how to quickly figure out what is important in creating frames.

Decision Point–Discover a System of Decision Making That Will Clear the Way to Success

begins November 2, 2019

Go Directly to Application Form

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If you’ve ever taken one of my e-courses, yes, it’s like them! This E-course lasts 7 weeks and has more than 20 modules. You set your own schedule – you don’t have to be “in class” at any particular time each day. You get VIP access to a secret portion of the web site, and can log in at any time.

You’ve been thinking of getting a divorce but your husband does bring in a decent income. There are other fish in the sea but you wonder if you can still compete. Can you do better? What about the kids? What do you DECIDE? How do you decide?

Moving is always tough but when there are more than one person’s job or one person going to a school that they love and the possibility of leaving friends behind makes for what many consider an impossible decision. What do YOU decide? How do you decide?

Your investments have done OK but your total income saved for your future is terrible. There are a lot of options you’ve been told about but you really don’t know what to do. What will you decide? How will you decide?

A relative lives with you. They take advantage of you but you can’t let them go because you don’t know what will happen to them. What is the right thing to do and will that thing be what you decide? How will you decide?

An elderly relative lives with you. They can’t take care of themselves any more. You hate the idea of a nursing home or “worse.” You also want “a life.” What will you decide to do?

You are a manager at your company and only have enough budget to pursue one product line. You can choose between an almost sure thing with a very modest return or a riskier proposal that could make you a superstar. What do you decide? How do you make the decision?

You’re on your way home for the holidays. You get stuck in bad weather and are put up at a local hotel. In the bar that night a beautiful woman strikes up a conversation with you and she has offered you the key to her room. What will you decide?

Your wife is two months pregnant. A test reveals the baby is going to be born with a disease that will require your 24/7 care for the rest of your life. She decides she wants to keep the baby. But you haven’t made your decision. What will you decide to do? How will you make the decision?

Your home has a horrible defect that you can cover easily in the selling process and the defect almost certainly won’t be discovered for years. Revealing it will reduce the price of your home $100,000. What will you decide to do? How will you decide?

You can stay at your present job which you really don’t like that much and live on a predictable but very modest income or you can pursue a venture that has about a 70% chance of success and if it succeeds, you would double your income. What do you decide to do? How do you decide?

You are involved in a custody battle for your children. One of the kids is misbehaving terribly and you don’t know whether you should spank them or discipline them firmly. The result could easily effect the results of the custody hearing. What do you do? How do you decide?

Two women have taken a liking to you. You date them both for some time. They both begin to talk about moving in and a permanent relationship. One is the kind of person you feel comfortable with and would be easy to love. The other is 10 years younger and is celebrity beautiful. Unfortunately she knows it and enjoys being the center of attention. What do you decide? How do you decide?

And those are just a few of the decisions that face real people every day. Decisions that people are forced into and have no idea what to do or how to do it.

THIS COURSE shows you how to make ALL of the decisions above.

And it’s important to note, that the right decision easily can be different from person to person. Knowing how to evaluate THAT is crucial to everything you will do…but no one ever does it….

If you haven’t taken an e-course with me:  an E-course with me is not like an E-course as thought of by the rest of the world. With me an E-course means you will have instruction in several media forms. Video, audio and text. There is NO specific time you must meet with me every day.

About 50% of the people who take my courses collect all the materials and work at their own pace later. The other half work with me and sometimes with other participants when necessary, on projects that are necessary to learning how to make RIGHT DECISIONS.

My courses are universally known to be challenging, results-oriented, pragmatic and show you EXACTLY how to get where you want to go.

Decision making is a function of thinking that almost 90% of people do very poorly. Most people think that if something turns out well, they made a good decision. If something turns out poorly they made a bad decision.

And that conditioning is one of the biggest reasons why people are poor decision makers.

Decision making is first and foremost about MAKING DECISIONS IN THE FIRST PLACE.

Every day, people vacillate on making changes in their lives that they KNOW are absolutely necessary, but they decide to do nothing and hope for the best, only to live a life where nothing ever changes.

This is where we begin.


You will learn how to recognize situations where you are about to commit acts of self-sabotage. I’ll show you how to identify it long before it becomes an issue. I’ll show you how to crush self-sabotage so you can make a CHOICE instead of only having the ability to stay with the Status Quo.

This first week’s module alone will be worth the investment in the course.

How would you like to NEVER procrastinate again?

What would happen if you could actually MOVE in the DIRECTION that you want to, even if it is ONLY AWAY FROM WHERE YOU ARE TODAY?!

By the end of week one, you will have daily projects to do for several weeks that will almost literally beat the habits of self-sabotage and procrastination from your life.

Most people don’t know that procrastination is a habit you picked up, but it is NOT your fault.

The same is true of self-sabotage.

I will explain why, where it all started, why it happens to everyone and why it must be eradicated intentionally and with no little effort. By the END of the course, IF YOU FOLLOW the Decision Point Plan, you will have eliminated procrastination and almost all forms of self-sabotage.

I’ll explain in detail why self-sabotage is a little trickier and lurks in EVERYONE’S back yard waiting to strike. I’ll show you how to get rid of it and then prevent it so you never have to deal with it in the future.

And that is only week one!

How we doin’ so far?!

Decision IS Destiny

If you could point to one word, to one factor, to one element or cause of what happens to you in your life, it is decision.

You make decisions all the time. Generally speaking, the more decisions a person makes, the more successful they are.

The better a person is at making decisions, the more successful they are.

When you move from your old home to the home you are in now; maybe you moved because you wanted a bigger house, or to put the kids in a better school district. Maybe it was just closer to where your job is…more convenient.

And of course in the case of uprooting and moving your family, you’re talking about a lot of variables, a lot of things to consider. You’re going to find out how to make the right decision in which house to buy and where to move.

What about leaving your job for some other opportunity?

FEAR enters the picture quite clearly and because the future is seemingly unpredictable, you feel frozen or stuck as to what to do, so you immediately default to stay in your same job. But there is a way to make this decision much easier. And you’ll be pleasantly surprised when you do….

But there are also the smaller decisions of life.

  • Which movie to go see…
  • Which show to watch on TV….
  • What to make for dinner…
  • Whether to go to the game or stay home….
  • Whether to take a vacation with or without the kids…
  • Whether to wear blue or black…

There is a simple method that takes little thinking at all to make these day to day decisions.

And then there are decisions that you make that influence other people’s lives like taking a new job, going into business for yourself, moving to a new area, having a surgery that has risks involved….

How do you know what to do? Don’t worry, most people haven’t got a clue as to how to make the right decision every time, and there is a right decision to make.

Then there are Destiny Decisions…those decisions that you make that will literally determine where you are going to be in three years or five years.

These are REALLY IMPORTANT decisions. Every day I see people screwing them up as if they are no big deal.

You’ll find out a methodical system that might take a very short amount of time or significantly longer depending on circumstances. Nevertheless, you will find out exactly what to do every time.

Obviously there are plenty of Black Swan’s (unexpected random events like hurricanes and terrorism) out there to get in the way of what you want in life, but nothing you can control impacts your life more than decision.

Write that down.
Put it on the refrigerator.
That alone is worth $10,000, yes?

Nothing you can control impacts your life more than decision.

How would life be different if you knew you were going to make the right decision, every time?

(Every time?!)

Did you know that in life, there is almost always a best decision?

What would happen if you had the method for decision?

What would it be worth to have a simple systematic approach to decision making where the guidelines are from your head and heart?

Most people are paralyzed with uncertainty about whether they should:

  • Ask the girl to marry them.
  • Make a purchase.
  • Move from one place to another…
  • Quit their job…
  • Decide between committing one person or another.
  • Start a business…
  • Ask the girl to go out with them…
  • Send the letter or not…
  • Decide between hiring one person or another.
  • Get a divorce….
  • Send your kids to public or private school….
  • Choose between a new car, a used car or no car….
  • Go back to school to get more education….
  • Fire the person or not.
  • Invest in stocks, bonds, real estate and not screw up.
  • Accurately plan for their future in all areas.

Why Do People Make Bad Decisions?

And…they make bad decisions because…we all have about 8-10 areas of failure in our brain….similar experiences where you make the wrong decisions over and over again.

(Like marrying the same guy five times, dating jerks, working for idiots, saying the wrong thing at the worst time, etc. Sound familiar?)

We’ll repair all of that. (If we don’t, life will be the same tomorrow as it has been in the past….)

Did you know there is a proven way to make the right decision in each of the above choices?


For the sake of discussion, let’s assume that is correct. There IS a method you can use to make the RIGHT decision just about every time.

It doesn’t take a genius to think, “I decide to make more money,” “lose weight,” “get a better job,” “get married to perfect person x”.

KEYLearning the process of making the right decision involves making that decision STICK, be UNYIELDING and barring a Black Swan, guaranteeing you will follow through.

Over the last 15 years we’ve been fortunate to have studied the raw information about how to make laser beam accurate decisions. Complex software programs have shown scientists how to simplify the decision making process using some mostly simple (sorry, it’s not ALL instantly easy!) rules.

And now, you don’t need the software or the computer any more…

And, by the way, in the last 15 years there has been an incredible amount of research done about decision making that teach and use VERY FAULTY processes, that can’t and don’t work.

KEYYou’ll experience FIRST HAND, how what seems to be an obvious decision, is almost always the wrong one….the costly one…(often the disaster one….)

If you follow that teacher’s advice, you’ll flat out screw up.

You’ll end up with next to nothing and headaches and heartaches to boot.


People, including a lot of authors, are lazy.

They don’t do the research.
They don’t test.
Why should they?

They get paid the same no matter what and when YOU screw up, they just say, “you did it wrong.”

Play along for just a moment.

Can I ask you a question?

Have you ever read that it’s been proven that 93% of all communication is body language?

Of course, lots of times. Everyone has read that.

And of course, it’s not true.

(It’s not even close to accurate.)

How could that be, it’s common knowledge…isn’t it?

There was one study done by a brilliant communication researcher 35 years ago that evaluated people saying one word to another, with the other person only being able to see the person from the neck UP. (that leaves about 90% of the body out of the study.) In this one specific instance, Dr. Mehrabian found that about 93% of the communication sent was at a nonverbal level. Obviously when people communicate with more than one word and people can see below the neck, all kinds of factors change the percentages.

Problem is people read something in a book written by Goofball X and they believe what she writes because she says it’s “scientific.”

People look at their lives and think, “I did everything I was told…”

Yep and look at that life. It didn’t work.

The guru didn’t do the research. They went with the party line and taught that.

I don’t care about the party line because I don’t like the people at the party.

Remember when Benjamin Franklin did his famous experiment about testing each of the virtues (temperance and so forth) for a month so he could eventually become adept at all of them? I’ve heard most motivational speakers talk or write about this. I’d name them, but it would take an entire page…

Anyway…You remember… but he gave up the idea after the first week …he never did the experiment. He wrote early in his biography that he was going to do the project and then soon after decided not to. Basically he said it was impossible to do such a thing.

I’ve never heard ANYONE get that right, either.


And because you trust them YOU TRY IT and FAIL.

Franklin’s personal challenge didn’t work for all kinds of reasons I’ll show you later.

Question: Why did you believe he actually did the project?

Only one reason: …because someone you trusted or believed, an author, a teacher….told you that it was true.

Want a quick way to filter a crummy guru out?

If they tell you that story, they didn’t get very far in Franklin’s biography. If they tell you that, they’d tell you anything.

By the way…what did Franklin do instead?!

I’ll show you that at Decision Point, too.

The point is that MOST of the stuff people tell you to do…. that is “scientific,” that is based on laws of the universe or proven techniques is nothing more than their imagination having run wild.

…and following their advice will get you the same ultimate destination, every time…

Back to Start. (If you don’t go into foreclosure first.)

So why don’t the vast majority of people make good decisions?

Why are people AFRAID to make decisions at all?

They’ve been given crummy information and worse methods for how to choose and what to do.

It’s that simple.

(OK, there are eight other core reasons people make crummy decisions every day, but to pick on your neighbor here is so not cool…)

And what does the Power of Decision Point give you in life?

  • Choice
  • Personal freedom
  • No limits
  • The Ability to Succeed When Most Others Fail
  • The Ability to Make Big Changes in Life with Ease
  • and…
  • Wealth if You Want It
  • A LOT Better Life If You USE The Power of Decision
  • Success when you use The Power of Decision.

You’re going to learn it ALL in this 7 Week E-Course.

If you’ve been in an E-Course with me, you know that although they are always convenient, they are also densely packed with practical, real life application as the end result. That is the same here. Everything you learn will be immediately applied to a crucial part of your life because there is a LOT going on in your life right now and a LOT of it has to change but you don’t know WHAT.

Each week you’ll receive a number of emails or documents from me. You’ll have homework assignments that are all real-life based…your life. You’ll be given audio’s to listen to or video to watch. You will once again, find out what “over delivery” means!

You’re going to discover:

  • How People Decide
  • Why Most People Make Almost All Bad Decisions
  • How to KNOW What to do…
  • The Four Factors of Luck and How to Tilt the “Luck Factor” in YOUR Favor.
  • How to Beat the Black Swan when Bad Luck Strikes….
  • All of the Successful Strategies for Decision Including Decision Point: MY PERSONAL SYSTEM
Do you sell something for a living?

[Pay attention- I’m going to show you how to analyze how your client WILL DECIDE on buying your product or service…and I’ll show you WHAT is going to happen next…think that might be worth $10,000?!]

I’ve never given the system for DECISION POINT to anyone.

I’m not going to write about it in Coffee….ever.

But the time is now to experience a truly transformational experience in an exciting and unique E-course.


No one else is going to ever show you this information. You’ll never experience these experiences with anyone else. You can’t find anything remotely similar “out there.”

So essentially, you’re stuck spending seven weeks with me. As with all of my E-Courses, I am your PERSONAL COACH and you don’t have to be at any specific place at any specific time. The program is delivered via audio, video, and text.

So what’s going to happen in these seven fascinating weeks?

I’ll personally show you the problems you face when you make decisions.

You’ll find out the impact of other people on your decision.

I’ll show you how to minimize the NEGATIVE impact of other people on your decisions, including the people you might love or work with every day.

You won’t regret your decisions anymore.

You’ll understand how to MINIMIZE RISK and MAXIMIZE RETURN on both business and personal decisions.

I’ll show you EXACTLY what to do when the RIGHT decision you determine, FEELS completely wrong.

Finding out how your beliefs, faith, values and lifestyle factor into your decisions matters a lot to you. No one else shows you how to be true to yourself and others around you while you decide for your Self or for many.

Almost forgot…

At the end of the course, you will have one cool, big Coffee Table-Sized Manual that you will be able to refer to forever.

Almost all of my E Courses are $10,000.

However, when you pre-register for Decision Point you will get a substantial discount.

So as to not dent the bank account, you can also do monthly payments that make this very affordable.

See the application form for current discounts that may apply!

A couple things before you apply!

  1. I reserve the right to reject any application for any reason.
  2. Everything is yours to keep, but you may not share or give away any of this information to anyone.
  3. If you don’t know me, my reputation, if you wonder if this is a “good idea” then DO NOT REGISTER. It has to be a no-brainer.
  4. If you’re still here with me, then I look forward to seeing your application!

Decision Point Application Form

Coffee with
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Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

What People Say

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"As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success, and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor, and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission."

Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

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