Kevin Hogan

International Speaker

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Covert Hypnosis was developed for the purpose of  rapidly changing and shifting the behaviors of self and others.  I worked a few years on the original foundation and then published, Covert Hypnosis: An Operators Manual.  I read it for the first time in over a decade this year and found it to still be fresh and innovative.  I also discovered that some critical aspects of the original work need to be made crystal clear for the technology to be most effective for more readers.

Imagine you know that you’ll be meeting with someone tomorrow.

It’s very important that they get your service, buy and like you. You want them to do business with you or you want to gain agreement and compliance in some fashion.

Today you are introduced to three advanced techniques ofCovert Hypnosis. These are tools that no one else who has come into the field is teaching.  Today you learn three specific tools that nudge minds and bypass resistance.

What is Covert Hypnosis?

Covert Hypnosis is subtle, hidden, unseen influence.

It is not similar to stage hypnosis, which draws on different forms of role playing behavior and social phenomena.

Covert Hypnosis makes “mind control” workable in the real world. Fear not. It’s not evil or dastardly in any way. But, the random daily communication that is similar to CH is  happening to you every single day and you are also better off to understand why you are doing the things you do.

You’ll never look at the world in quite the same way.

When I developed CH in the late 1990’s the driving influences were Covert Conditioning by Kautela, Who Am I by Reiss, academic research into subliminal technology, research into behavioral genetics, evolutionary psychology, cult programming and deprogramming, brain washing & propaganda techniques and, the original work of Milton Erickson.

The question of the day is, what can you do today, to prepare them to want to do one of those things, tomorrow?

Let’s get specific.

Imagine you are going to close a business deal with John or Jane tomorrow. It’s a great deal for you. It’s a great deal for them.

You will be asking for a signature which will consummate the agreement. How do you get that signature? What do you need to do? What button needs to be pushed? The most effective answer is to use supraliminal priming.

Subliminal Priming

There are several approaches you could use today that take advantage of subliminal priming advances without actually having the technological skill of subliminal priming. (In other words, you can use objects or stuff in the environment instead of computer screens that “flash” literal subliminal images or single word primes.)

Subliminal priming acts as a trigger for someone to choose a specific product or feel a certain feeling without a stimulus being seen by anyone.

For example, if you are playing a video game that “flashes” subliminal images (at a speed too fast to be seen visually in consciousness) of a Dasani bottle, those people who are thirsty after playing the game have an overwhelming tendency to choose Dasani over Poland Springs or Aqua Fina.

Those people who are not thirsty show no preference for any of the three types of water when given the opportunity to select.

In other words, if the person is “prepared” (they are thirsty, in this instance) they will be impacted by the subliminal imagery. If they are not (thirsty), they won’t.

Now STOP. I’m using an example of bottles of water, branded by three images on the label. You can replace the bottle of water with any people, places or things place of the bottles of water.

Take Home: As long as there is some desire on the part of the individual, you can trigger the compulsion to drink (buy, date, etc.) you want people to have.

Covert Hypnosis Technique: Examples

  1. You could email a link to your latest article called “Agreement” on your blog. This is an article that is about (for example) people being cooperative and helpful to each other. Your email would say something like, “Dear John, Really looking forward to seeing you tomorrow. Here’s a copy of my latest blog post/article about gaining agreement in the office and its benefits to your employees…” This has nothing to do with your selling widgets to John. It’s a gift to John, but it also primes …”agreement” and John wouldn’t be seeing you tomorrow if agreement wasn’t ONE possible outcome.
  2. You could email John a link on an independent website about something similar, thus removing you as the expert – maintaining the prime, and reducing any possible resistance.
  3. You could email John a link to an article about people who have recently met and how they communicated with the end result being cooperation. “John…I was thinking about you and our meeting tomorrow. I saw this at It’s about cooperative employees and their dealings with management. I think you’ll find it interesting in light of what we talked about last time.” This technique primes John as well.
  4. You could email a photo of John shaking hands with someone from a business with which he has a good relationship. “Hey John, have you seen this photo of you and William? I thought Covert Hypnosis might like it for your company newsletter….” Again the concept, the image of agreement, shaking hands is seen. That visual doesn’t seem as potent a prime as the word itself, but it is.
  5. You could email a photo of his favorite politician signing a critical bill that John supported into law. “John, I saw this and thought this would make a great shot for an 8 x 10 in your office. It’s your guy signing the important X law into business.” Then, of course, you give him an autographed & framed copy of the same photo tomorrow. What if it isn’t autographed? That’s OK but it’s more potent if it is, and it then sits on the table with you. A picture of his favorite guy signing… That’s what your desirable outcome for tomorrow is, right?
  6. You could give him a framed and autographed photo of his favorite athlete or celebrity tomorrow at dinner. It’s going to sit right on the table until he leaves. He sees the signature. Signatures prime signatures. That’s precisely what makes the framed photo valuable and nice.
  7. Federal express the framed & autographed photo of his favorite athlete to John directly so it arrives before 10:30 AM. Then make sure you have a post-it note on the frame that says, “I thought you’d like this for your office. See you at lunch. [Signed Your Name]” This provides two signatures. One of his favorite people (that is what he identifies with) and you (the person he will do business with).

Now, what do you think the probability of John doing business with you are?

In each case, you’ve used one of my favorite subtle tools of Covert Hypnosis called Priming.

What does an autographed photo of his favorite athlete cost? Could be $20 – $100, unless of course it’s Mickey Mantle or Babe Ruth…


Prime Timing

Although there is plenty of evidence of priming being effective over the long-term, the closer in time the person is going to be triggered to act (Sign on the dotted line) to the prime (getting the Fed Ex package from you) the more effective the prime is going to be.

And remember, if the person doesn’t want your widgets, all the priming in the world isn’t going to make them buy one from you. But of course, they wouldn’t have the appointment with you if they weren’t at least on the fence to buy from you.


Incidental Exposure

In Covert Hypnosis, Incidental Exposure is related to Priming and it carries with it a powerful effect.

It seems implausible to think that just because you see a widget or someone holding a widget means you’re more likely to want the same (same kind of) widget. That is the case, however.

Products with visible brand names are everywhere; many times we don’t even notice them. But how much do those unnoticed exposures affect brand choices?

Quite a bit, according to a study in the Journal of Consumer Research. Authors Rosellina Ferraro (University of Maryland), James R. Bettman, and Tanya L. Chartrand (both Duke University) conducted a series of experiments using Dasani water and found that study participants who viewed pictures of ordinary people near bottles of Dasani were more likely to choose that brand over three other brands — even if they were unaware they had seen the logo.

“For example, on any given morning, one might pass several people with Starbucks coffee in hand. Will this repeated exposure affect an observer’s decision to select Starbucks coffee if given a choice among coffee brands? We show that the answer is yes, and that repeated exposure to a brand will lead to an increased likelihood of selecting that brand,” write the authors.Covert Hypnosis Methods.

In the first study, undergraduate study participants viewed photos of people engaged in everyday activities, such as waiting for a bus. Most of the participants were not aware of the presence of the brand. The more pictures of Dasani they viewed, the more likely they were to choose it from a list of brands.

In subsequent studies, participants saw the same photos, but were also distracted by music on headphones and exposed to subliminal flashes of the Dasani logo.

The researchers discovered a backlash effect: People with a lot of subliminal exposures to the brand name and a lot of incidental exposures to it were not as likely to choose it.

In a final study, participants were more likely to choose Dasani after seeing photos of people wearing caps with their university’s logo (with Dasani nearby) than photos of people wearing a rival team’s logo.

“In essence, consumers act as their own implicit market researchers, registering information on frequency of brand exposure and its users and utilizing that information in making brand choices,” the authors conclude.

People are Identity Driven

That final study is one of the most interesting. People are Identity Driven.

If they see or otherwise know that someone they identify with vs. individuals from an out-group, like Widget X, they are more likely to select Widget X.

Importantly, the key point here is that these people don’t notice the Dasani water bottle nearby either those supposedly from their university or the other. They simply choose Dasani more often when it is near someone with whom they logically identify.

You’re probably already realizing that this is incredibly cool stuff.

Combining Covert Techniques for Explosive Results

Now that Fed Ex package and its contents mean even more. That autographed photo is not only an identification point and a prime for signing an agreement today, it acts as an incidental exposureas soon as it sits on his desk. And that’s precisely where it will sit.

Would he put it in the desk drawer? (No.)

Would it go in the office closet? (No.)

Would he give it to his administratiCovert Hypnosis Techniquesve aide to ship to his house? (No.)

It sits on the desk. All day.

And pretty soon he doesn’t think about it. He doesn’t see it.

It’s just there as part of the room.

And that’s when it becomes hypnotic in direction.

The chance of the client identifying with you and then acting on the prime of the signature are now excellent.

There are no certainties in communication. There are no guarantees, of course. You can still blow it. And of course, contextual issues tomorrow could be much greater than your identification, incidental exposure and priming.

For example, if he has a fight with his wife tonight and has little left in the way of Self Regulation Units tomorrow, you’re in for an uphill battle. If the IRS selects him as a lucky winner to be audited, you probably won’t have a receptive potential customer. But all things being equal, you’ve now tilted the tables in the direction of agreement and compliance.

Next week I’ll tease out some cool ways to optimize these specific tactics.

There are ways to make this almost a sure thing. And there are two ways to blow it.



Master Subconscious Influence

Covert Hypnosis: An Advanced Course in Unconscious Influence

Covert Hypnosis is the utilization of techniques and strategies to change the perception and behavior of others in a completely subtle and unconscious way.

“This is THE advanced course in subtle influence! Remember when you first read Covert Hypnosis: An Operator’s Manual, and you got that WOW! feeling inside?! Well, that was just the beginning. In Covert Hypnosis: An Advanced Course in Unconscious Influence, you are going to learn how to subtly move inside the mind of anyone you communicate with. In trance or out, this is the most powerful material on Covert Hypnosis on the planet. Period.”
Kevin Hogan, Psy.D.

What Are People Saying About Covert Hypnosis?

“I recently purchased Covert Hypnosis and absolutely love it. I sell security systems to small business owners. I was calling on a repair shop owner and after giving my presentation I asked for the sale. He said his budget was really tight now but call in 6 months. That’s when I remembered what you taught and with only ONE sentence, I had the sale! It blew me away. Thank you, thank you!”
Andy Howland, Grand Rapids, MI

CD 1: Weaving Covert Messages into Your Stories

No wasted “intro space” as with so many programs. You jump right in and find out the secrets of how to weave the exact messages you want others to act upon into stories that captivate listeners.

For the master communicator, listeners will laugh one minute and be reaching for a handkerchief the next. Soon they will be nodding their heads!

Meanwhile, dozens of covert messages are secretly being transmitted to the unconscious minds of the listeners via the powerful medium of covert hypnosis.

CDs 2 and 3: Motivate and Compel Human Change
Kevin Hogan on the 10 Core Human Drives & Desires
These CDs show you how to motivate and compel other people to change their behavior as quickly as is humanly possible. Benefit: You can utilize these covert tools with your own unconscious mind because they link into the core drives and desires that you have!

Kevin Hogan on the 10 Core Human Drives & Desires Utilizing the 6 core human instinctual drives and the 10 core human desires, you can literally go inside and push the buttons that need to be pushed at any moment to gain compliance with others.

This breakthrough mind technology has never been taught anywhere by anyone other than Kevin Hogan, and now you can be the first to utilize this information in business or to enhance your personal relationships.

CD 4: The 22 Elements of Covert Hypnosis

Reveals ALL 22 elements of Covert Hypnosis for this first time anywhere!
Never before released by anyone, anywhere.

The complete Covert Hypnosis Model for change is here. Business? Sales? Consulting? Coaching? Therapy? Learn specifically how to generate change in their thinking with the Covert Hypnosis Model. Parts of this model were hinted about in previous programs, but here the complete model is revealed for the first time.

Now you can have all 22 components!

You don’t need to have any formal advanced training in hypnosis to understand this groundbreaking program.

CD 5: The Deepest Human Drives

Kevin Hogan on building compelling outcomes with covert hypnosis Gives you all the tools necessary to take a person’s deepest drives (sex, eating, acquisition, connection, etc.) and fuse them into building compelling outcomes (the girl of your dreams, lose weight, acquire wealth, meet new people easily).

Ignore either aspect, and failure is assured.

Successfully meld the two in the unconscious mind and amazing things can happen. Goal setting is essentially a waste of time if someone doesn’t literally wire those goals into the deepest primeval urges and desires of the psyche.

Napoleon Hill knew that without intense emotional drive, goals would be impotent. Napoleon Hill was the success master of the first half of the 20th century and now we can take goals, desires and drives into the 21st century.

CD 6: Pattern Recognition

Getting someone to think about something is easy. Getting someone to feel driven to DO something and then watch them do it like magic is something else entirely.

How to get people to act on your instructions now.

How to get them to do what you want them to, instead of following old programming

Debug lousy patterns in anyone’s brain so you are free to act now without restriction.

Get people to recognize you as safe, comfortable to be with, and instantly likable.

Making four dimensional maps so real that people are compelled to move on your direction.

CD 7: The 6 Key Ingredients Necessary to Rewire the Brain

This is the most recent neuroscience and research that reveals how to rewire the brain.
Kevin Hogan on rewiring the brain with covert hypnosis
Rewiring the brain is a literal process.

Kevin Hogan on rewiring the brain with covert hypnosis Some neuroscientists call it “sculpting.” It’s not something that happens instantly and it requires the use of both hemispheres, which can be pretty tricky if you don’t know what you are doing.

Covert Hypnosis Volume 1 gave you examples of stories that covertly show you how to build credibility, prestige and trust. Ingredients to Rewire the Brain goes even further.

Volume 7 takes you right to the nuts and bolts of what ingredients need to be in a story in order to create a rewiring (change!) in another person’s brain.

– How to get their attention, captivate them and change their thinking.

– How to rewire someone else’s brain.

– The six specific ingredients it takes to “light up” both hemispheres

– How to utilize this information one on one, in nations, or anything in between.

CD 8: How to Covertly Gather the Right Information

You are going to learn some unique techniques in the eighth volume of Covert Hypnosis. Not only are you going to learn the truth about values (when they are critical and when they are MEANINGLESS) but you are going to discover the values of the unconscious mind!

No one, anywhere has ever revealed this information before.

You see, the unconscious mind and conscious mind do not correlate to each other but they both correlate to the behavior of every person you meet.


Discover the secrets to what separates Covert Hypnosis from every other compliance technology.

You find out what even the experts don’t know about how the mind interacts with the NON-conscious mind.

What Else Are People Saying About Covert Hypnosis?

“Kevin I just wanted to thank you for taking the time and answering my question. I also wanted to thank you for putting out some kick a*! products. As a person who makes a living from persuading people to buy my products, the information that is in the Covert Hypnosis CD set is amazing, and the Body Language set can give you a leg up in sales and negotiating.” Scott S. Bell, Sacramento, CA

“I bought your Covert Hypnosis and Science of Influence and I thought I owed it to you to tell you that your courses are the reason that I made $32,000 last week. I used to lose a great deal of customers ‘on the fence’. I thought it was just part of the deal, you get some, you lose most. I still make a great living getting ‘some’. I believe your courses enabled me to get most of the ones that are ‘on the fence’ while losing only some of them. Thanks!” Mark Deaton, AGSI, Twin Falls, ID

“I just wanted to thank you for your outstanding programs. We develop sales forces all over the world and the Science of Influence and Covert Hypnosis Series are invaluable resources to increase the chances of getting decision-makers to say yes! If social influence and persuasion are a CODE; you are the CODE breaker. I look forward to your future research!” Randy Zales, President, The Randy Zales Company

“The CD’s I bought from you are excellent. I listen to them going to practice, great ‘stuff, backed by research. I use covert techniques on the practice field regularly. I often begin with a ‘suggestion’ before we start and at the end of the session say a linking suggestion for the future workout or goal. I used to sell before I taught, coached and counseled. I found out early all communication involves selling something, an idea, a belief, a hope or a plan. Your help through your presentations is a generative ‘thing’ and I love it!” Performance Coach Joe Donahue, Boston, MA

“I wanted to take this opportunity to thank you for your part in changing the direction and fortunes of my career. Having been a fairly successful salesman for only 2 years, I was invited by the company to come off the road and take on a development/training role for the very new sales team. I accepted the offer knowing I needed to do some quick study in the world of sales. All the other books recommended to me contained the standard closes known to every man and his dog. That’s when I…came across you. I found your Science of Influence Series, Body Language Study Course and Covert Hypnosis to be truly spectacular. And to prove it, I was recently awarded the annual Employee of the Year award with over 50% of the votes! I work for one of the UK’s fastest growing companies, now recognized as the most prolific selling organization in the telecom industry. Kevin, I owe an enormous amount of gratitude to you for the quality and consistency of the material you produce. I truly hope to thank you in person one day but for now…Thank you!” Gary May, Hampshire, UK

“I recently bought your covert hypnosis course and love it. I have been listening to the CDs over and over and over again and doing the exercises in the manual. It’s really starting to sink in and I’m extremely happy about what I have learned about myself and others. I have experienced many “WOW” moments. The 16 core desires/drives is just blowing my mind. I am pleased with the program and the peace of mind it has brought into my life. Thanks.” Ken Kimball, Monroe, New Hampshire

“Kevin, Just wanted to let you know how much I enjoyed your 8-CD Series on Covert Hypnosis. I have gone through the series 4 times. Every time I review the CDs I learn something new and another question is answered. Thank you – I really have enjoyed them!” Greg Sysak, Long Beach, CA

8 full-length audio CDs plus the gigantic 135 page workbook in PDF form containing secret material never in print before! The PDF document gives you the flexibility to take the manual with you, even when you travel!

Covert Hypnosis: An Advanced Course in Subtle Unconscious Influence The Master’s Secrets Revealed! (Vol. 1 – 8)

“This is THE advanced course in subtle influence! Remember when you read Covert Hypnosis: An Operator’s Manual, and you got that WOW! feeling inside?! Well, that was just the beginning. In Covert Hypnosis: The Master’s Secret Revealed, you are going to learn how to subtly move inside the minds of anyone you communicate with. In trance or out…this is the most powerful material on Covert Hypnosis on the planet. Period.” ~ Kevin Hogan, Psy.D.

The Covert Hypnosis Program

This program includes 8 full-length audio CDs plus the gigantic 135-page workbook in PDF form containing secret material never in print before! The PDF document gives you the flexibility to take the manual with you, even when you travel! Never be without the critical information you need. No more coffee stains or ripped pages. You control the printing and print quality.

“Be prepared to be blown away like everyone else who listens to this program. Be prepared to be in control as you never have when you begin to USE the program.”

Covert Hypnosis is $277 in the store.

Get your copy today for only $177

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Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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