The feedback came back from the event. You see it, too. They love you, but the event’s EXPERIENCE was not so hot. People’s overall experience (and you getting hired again from the same association) correlates to the comfort of the chairs, the temperature of the room and the food and snacks offered before, after and all around the event.
Set the Stage
The fact is that the comfort of the audience is a high value task for me and my assistant when I go to give a keynote and, more importantly, if I’m going to be on the stage longer.
I arrive the night before and check out the temperature in the room when it’s empty. If I’m giving the keynote in the morning, that’s usually after the CEO or President speaks for 5-30 minutes. The 300 bodies in the room will not heat up the room in 5-30 minutes…which will be arctic-like in the morning.
If I have the ability to, I have the thermostat turned up to 69 or 70 from it’s more typical current setting of 60-62. My assistant will have the temperature turned back down to 68 as soon as the thermostat reaches 73.
Nothing is left to chance and nothing I say the next morning is going to impact the first impression like the quality of the chairs and temperature.
I can’t control what kind of chairs are being used at the event, but I can often determine how they are spaced apart. Most set up people place them side by side as if the person is on coach in an airplane.
I just got off the plane and I can tell you those people back there in coach were not happy or comfortable and the flight attendant could have Heidi Klum’s smile and it wouldn’t cause them to want to fly that airline again.
The lighting determines in part, how persuasive I will be as well. People hate to see shadows of the speaker. It triggers off all kinds of negative childhood experiences that I’m not interested in being associated with. If it’s possible, we check and attempt to calibrate the lighting.
Aside from the obvious sound checks to make sure the microphones offer no distortion or feedback, I can go to my hotel room knowing that the first hurdle has passed.
What You Don’t Already Know…
None of that was why I had Jamie at 3M take extensive feedback. We were testing a theory (a validated working model) of nonverbal communication.
The theater at 3M was divided into three equal sections of about 100 seats each. At the end of the event she collected the feedback forms and she made the computations I asked for.
The people who sat in the audience on stage left evaluated me at 9.2. The Center: 9.5. Stage right: 9.6.
That’s more than statistically significant.
You see, I stayed stage center for this entire event. Typically I use the stage…like a stage. I block out where stories will be told from (stage left); I block out where bad news will be delivered from (stage right); and I normally deliver all undeniable factual information from Stage Center. Most of any presentation I give is given from stage left because it changes people’s experience, for the better in a significant way.
The difference between 9.2 and 9.6 is enormous. It was also expected that the stage right group would “like me the most.”
Because when a right handed person looks to their right without turning their head, they experience feelings of comfort, calm and report other neutral feelings. When they look to their left, they report feelings of fear, anxiety, panic and similar. And those feelings good and bad become connected with the speaker.
The reason is that when a right handed person (RHP) looks to the right, they activate more of the left hemisphere of the brain which in general is busy calculating and tracking and storing categories of speaker information.
The individual looking to their left is probably activating a little more of the right hemisphere which for this perhaps for this purpose means the autiobiographical and emotional memories, of which the vast majority are negative. My own research confirmed others who have made similar discoveries, one being Dr. Frederick Schiffer.
If you stand in to the right of a RHP, they simply will like you significantly more than if you were on their left.
The effect is experienced in a booth at a restaurant, at a baseball game (you generally talk to the friend over right shoulder if you are an RHP and have two friends to choose from).
Thus, presentations are given from stage left, so most of the audience is looking to the right, most of the time. This one difference often means getting hired back or not, back of room sales or not.
By the way, it doesn’t help your presentation any, but if you use blue feedback forms instead of white or pink, people will remember you as having delivered a better presentation than you actually did when you fill it out. False Memory Syndrome is something that can be used to a Speaker’s great advantage. This is just one way. A nice soft blue feedback form.
So Close Yet So Far
A speaker often has a choice to speak from a podium or behind a 6 x 2 table?
The podium triggers typically negative experiences with judges, attorneys, untrusted leaders in government and religion.
I have the podium taken off the stage the night before with the President’s permission of course.
Similarly, when we’ve done research standing behind a table or not, what is found is that the audience feels disconnected from the speaker, “there is a barrier” is a common written and verbalized response when asked how they “feel.” And everywhere in the world I’ve spoken that I have done this research, people report they don’t like it.
The table is a dandy stage left tool, though. Back it up four feet and use it to gently lean on when telling a short humorous story.
We’ll talk about why some other time. For now, simply never stand behind ANYTHING on stage.
You want your audience to connect with you in a positive way. A podium will assure you fall short of that.
Your audience is filled with experts at their job, which is generally not what they are there to hear you speak about. More often than not, you and I are there to share some kind of people, motivational or sales skills. (Something that’s not about their product but that is about them.)
Speaking to a group of experts from a podium sends a message that doesn’t persuade.
Can You Hear Your Body Talk?
Body Language is a sub-specialty of nonverbal communication.
As far as motivating or creating change in your audience is concerned, the context, the environment, all of these things matter most. The second most important aspect of your presentation as far as persuasion is concerned is your body language.
Your audience is constantly looking at not just you, but your body.
Your body says a great deal about you. If your weight needs…controlling, start doing that now. People will ascribe characteristics to you and judge you based upon how you look. It’s not politically correct, it’s simply how our brains work. These ancient survival “mechanisms” are fast at work even in an audience that is sitting.
Your clothing choices matter. Make sure you are presenting the image consistent with your personal brand. A coat and tie might be perfect, or it might be a perfect disaster. You also need to be aware of audience expectations.
I did an event in Amsterdam a couple of years ago. Ronald said, “Wear anything you like except for black, that’s all we ever see American’s wear.”
Great, Johnny Cash and I invented black. But I knew in advance because I asked. You do, too, I’m sure…
Men will never look, but women will notice the shoes of other women and men; and shoes tell women a great deal about a person. They too send a message. What do your shoes say? Don’t know? Ask a woman. Many women own hundreds of pairs of shoes. Think about it…
Body Language Tips for Successful Speakers
Gestures should be natural to the extent they fit the context. There are plenty of speakers who have wild gestures and because of their brand and presentation, it can work for them. As a rule, if you want to appear in control (you do) keep your hands in a box that runs from between shoulders, above the waist and below the neck. Keep your hands away from your face. Nothing good can happen when you touch yourself above your neck or below your waist. Think about it…. Exactly.
Certainly there are moments that will require monster sized gestures in the course of a three hour presentation. But as a rule, follow the rules that are proven to create liking and trust.
Finally you’ve heard all the experts talk about crossing your arms and legs. I’ll spare you the details and tell you that when you see your audience members crossing their legs , it’s more likely they need a restroom break than they don’t like you. Arms? They are probably chilly because the temperature is too cool.
Oh….there is one thing. Remember when your Mom said, “It’s not polite to point,” turns out that she was right. We tend to trust people less who point at us. That’s worth remembering next time out.
and Web Wealth
9+ Week E-Course
with Kevin Hogan, Psy.D.
Next Course begins October 17, 2019
“Will YOU be the next person to do ‘six figures’ annually on the Internet?”
Create the Lifestyle You Want with Internet Marketing
Scott lives in California but has recorded most of his online video training material in Hawaii. He does it on his own time, in his own way. Probably because it’s his best possible personal lifestyle. Perhaps I’m wrong. Perhaps he’d be doing better somewhere else.
You can do the same thing as Scott and the dozens of other participants who have been using the longest ongoing Internet Marketing Course to help launch profitable projects for people across all industries and fields of work.
Using the same strategies and techniques we’ve used to make a ZERO investment turn into *seven* digits … I’m thinking, you can do it.
I’m not suggesting you’ll do EIGHT digits annually … or even seven. THAT requires a significant amount of work, and maybe even some luck. So let’s stick with more attainable outcomes, at least for now.
Making Money Online
When you want to make money online… you either:
a) pay a lot of money to get people to hear about you, or
b) you cause people to come to you without cost.
I prefer that latter and that is one of the most important variables to your success.
Online marketing is how you make money in life in 2020. People who don’t market online have very little chance of achieving any kind of financial success going forward. When you search for any phrase there are a few people/sites that the search engines consider the most important for you to see. You’re going to learn to be one of those people who end up in the search results.
And that is simply the beginning…
Making Money Online
Using the same strategies and techniques we’ve used to make a ZERO investment turn into *seven* digits…I’m thinking, you can do the same or at least half or a third or a quarter of that…
Do You Want A Systematic Approach?
This E-Course includes a detailed step by step systematic approachto results, so you can SEE HOW to do what you need to do… The delivery of this course is entirely online and all at your convenience.
It’s very different from any online course you’ve heard of and I direct it much differently than anything you’ve ever considered.
There are also comprehensive documents that reveal an almost endless array of what works, why, and how to implement. Perhaps most important is that for all marketing questions you will have, you get complete access to me for mentoring and coaching for 9 weeks.
Because Online Marketing of a new or existing “business” is evolving rapidly, we have JUST FINISHED dramatically updating and upgrading the course for you as of 2020.
It is quite …excellent.
What helps most is that unlike a barrage of home study programs, with our team, you can ask questions that are important to you and your efforts 24/7 for two solid months as we progress step by step, day by day.
Would You Like An Experienced Expert Mentor?
You have a MENTOR. (Actually a few this go ’round!) You get to ask someone who has those seven digits instead of the guy who works for the guy who would like to earn five digits. The difference is critical as should be obvious.
You have me at your email pleasure for as many hours as I’m awake. That’s most hours….I will answer EVERY question in copious detail so you have 100% understanding.
Question: What is the value of a 9+ week course if it brings in $100,000 in say 2020?
Well, I’ll tell you what it’s worth to me.
The answer is $10,000.
It’s like a finders fee.
When your website(s) NET revenues total $100,000, that’s when you pay 2/3 of the course tuition. Less than 1/3 of your tuition is paid in advance.
Perhaps you have paid for numerous big Internet Marketing packages.
That’s cool but will you REALLY do IT???!?!?! And even if you did, who would you have someone to communicate with every single day when you need help?
There’s no one there and the research says NO, you won’t use the program. Research says…the probability approaches zero.
You won’t fail because you won’t start.
The System you are going to learn is unlike anything you’ve seen or heard of before.
Is it Time for A Different Approach?
Building wealth on the web requires doing a number of simple things right. It requires doing a few more complicated things fairly well and it requires being able to master ONE of about 20 different marketing tools. That’s it…one.
Most Internet Marketers will tell you WHAT you need to know. I will show you HOW to do it and WHY so you can replicate results in the future.
Everything you learn in this experience is 100% for your business.
Your total knowledge of the web/internet/media today doesn’t have to even hit the radar. We walk you through everything, step by step.
For example: If I tell you that you are going to use video on your website….I’ll SHOW YOU HOW TO DO IT in such a way that it works FAST and EASY. I won’t just say, “Oh, video on the website is really helpful…”
I’ll show you how to get video on a website for the world to see. (It’s not 1/10 as hard as you think it might be.)
I’ve learned to do things quickly, effectively and efficiently mostly because I am not tech savvy. I want to simply share with you what works and how to grow a successful online marketing Coffee Table Business.
100 Reasons To Do This Specific Course
Here are just some of the 100 key points reflecting what you will learn:
Note: There is no mandatory schedule you need to follow – you create your own schedule with Kevin to follow for the duration of the course. You WILL have Kevin for the asking via email 24-7.
1) How to get a web name in 2 minutes. (like kevinhogan.net)
2) How to start a website and have it UP in 55 minutes.
3) How to post the website to the Internet in 10 minutes.
4) How to get people to come to the website within 4 HOURS.
5) How to get the biggest search engines to direct people to you instead of your competitor, for free.
6) Exactly WHAT you need on your website to make your website popular. (Within days.)
7) How to engender love from search engines and develop a “long term relationship” with search engines, so you get more and more traffic your way quickly and for a long, long time.
8) Specific things you can do that will cause search engines to know your site is important enough to push you onto the first page.
9) How to KNOW what to sell on your website(s). Whether to start a Coffee Table Business or use the Internet to make your current business thrive.
10) Choosing products and services to sell.
“Kevin’s Internet Marketing and Web Wealth E-Course was excellent. He gave us LOADS of stuff to learn, and he also personally answered every single question I could throw at him. So now I have all the knowledge needed to successfully market ANY product. There’s no need to guess or wonder what some other guru knows that I don’t know because he gave us everything that actually works!” Jason Lowe, New Zealand
11) How to make a relatively nice income stream, without having to create a product or service yourself!
12) How to get other people to help you build your empire as quickly as possible. And not just how, but your team will indeed do this with you as you will help them do the same thing.
13) How to create a sales force of people, without cost, to tell the world about you…Try doing that in the brick and mortar world.
14) How to WRITE the copy (advertisements) that will sell the products and services you will earn money from.
15) How to know what to write.
16) Learn all the wrong ways to write that will cause any site to go broke.
17) Learn the EXACT WORDS and PHRASES that the pros use to bring in big numbers every year.
18) How to appeal to a very specific audience so your message doesn’t have to be wasted on people not interested in what you are selling.
19) Learn the art and science of writing copy.
20) Find out what sizes of print and what FONTS and COLORS of type make the most money the fastest.
21) Learn how to test, in just a few DAYS, what is working for YOU and change QUICKLY so there are NO WASTED DAYS in building your business.
22) Learn to do the things that sound complicated that can be SUPER EASY….like picking the right keywords for your website and the products you decide you want people to own.
23) How to let the search engines how you want your stuff to be promoted and referenced.
24) How to gain the trust of the search engines in a changing environment.
25) Search engines are getting smarter but they still don’t read like people. If I want to promote myself as a body language expert, my metatags and keywords might have to read “EXPERT BODY LANGUAGE” and not, “BODY LANGUAGE EXPERT.” I’ll show you how to figure this out in SECONDS.
“Kevin, I want to thank you for your Internet Marketing E-Course, as I was able to write a book (me! I wrote a book!) with the information you gave. I was a bit of a silent partner as I didn’t talk, email or respond with the group much, but I have learned a great deal and this course has been invaluable to me and my business. Thank you!” Betty Eastman, LCSW
26) Find out how to get other people to help you build your business…even your competitors. (REALLY) So all that you do every day…it’s all done so you are in total control of your own income.
27) How to get people to buy products you release today….today…yes…you make it, produce it and release it today…and it sells TODAY and it sells A LOT.
28) How to write an ad for that product that will actually work. (If you have written an ad before and discovered it failed miserably you know that almost ALL ads fail.)
29) How to develop LOYAL customers.
30) There is NOTHING more important in web marketing than using email or better, an “E-zine.” I’ll show you how to write your own Coffee with Kevin Hogan and have people caffeine CRAVING IT every week.
31) I’ll share with you the biggest risk I ever took in Internet Marketing. It has to do with Coffee with Kevin Hogan and it paid off like the lottery. NO ONE ELSE does this who has an e-zine. I’ll show you what it is and how I did it.
32) You’ll see specifically and in a step by step fashion, just how to get your e-zine DELIVERED into the email boxes around the world so it isn’t filtered as spam.
33) I’ll show you step by step how to develop LOYAL readers where everyone else just has their e-zine read rarely and often by accident.
34) You’ll learn whether or not you should promote specific products and services through your e-zine when you are approached.
35) People talk about their “lists” of one million people. Let me tell you that number means diddly. If you are on a LIST you are NEXT IN LINE at the hotel. I have READERS. People who want to read Coffee as much as they want to read Cosmo, Maxim or The Wall Street Journal. The difference between a LIST and YOUR READERS is ENORMOUS. I’ll show you EXACTLY how to have people KNOW they are important to you.
“Kevin, the Internet Marketing Course was great! I highly recommend Kevin Hogan’s web marketing and Internet E-Course to anyone who is serious about learning and implementing the nuts and bolts of having a profitable online business. Hogan without a doubt over-delivers on the information he provides. This course was well worth the price and way more. Again, if you are looking to learn and grow your Internet business, this course is for you. Whether you are a beginner or advanced, I highly recommend it.” Michael Roth, DC,www.rothwellnesscenter.com
36) I’ll show you how to develop a relationship with your readers, no matter how many your have…so that when you take a week off and your E-zine doesn’t show up in their mailbox, they are screaming at you and telling you they miss you!!!
37) You’ll learn EXACTLY the formula I have discovered for success using an E-zine in conjunction with your work.
38) I’ll show you how to get articles for your E-zine if you can’t write them all yourself. (Free articles that are surprisingly good.)
39) I’ll show you how to get the biggest names in your field to contribute articles to your fledgling E-zine.
40) FACT: The E-zine is the SINGLE MOST IMPORTANT PIECE of the Web Wealth puzzle. I’ll show you why and how to make sure nothing ever goes wrong.
41) I ‘ll show you EVERY secret I have learned about E-zines that will make you a LOT of money.
42) I will walk you through STEP BY STEP how I write Coffee with Kevin Hogan every week. Not so it’s the fastest, or easiest but so it’s the BEST.
43) How many OTHER E-zines do you read other than Coffee with Kevin Hogan? I get hundreds in my mail box every week. I read 7. That’s it. I’ll show you those seven and why I like them and why they are as profitable or MORE PROFITABLE than Coffee. Almost all E-zines are TERRIBLE. 99% is not a big enough number. People do NOT GET WHAT AN E-ZINE NEEDS TO DO. You will.
44) You will find out how to decide whether you should have a full color e-zine or a simple text e-zine. There is an EASY ANSWER for YOU and there are only THREE VARIABLES. But if you make the wrong decision, you go broke.
45) I’ll show you how to write a SUBJECT LINE. NOTHING IN YOUR ENTIRE BUSINESS IS MORE IMPORTANT THAN THE SUBJECT LINE OF YOUR E-ZINE each week. Not your product quality, not your website, not YOU, NOTHING. I will show you successful subject lines and then I’ll grab subject lines from my email box and show you what other people are doing that is wasting their time and their life.
46) I’ll show you how to make extra money once per month in your e-zine with an idea very few have ever thought of.
47) I’ll show you how to get your first 5,000 READERS as quickly as possible and compare them with the first 100,000 people on anyones list and show you why YOU WILL MAKE FAR MORE MONEY being valuable to your 5,000.
48) I’ll show you REAL SECRETS that will help you use your E-ZINE to boost web traffic to your website that NO ONE ELSE IS DOING RIGHT NOW. (They will be after they take the course.)
49) I’ll show you what NOT TO PUT IN YOUR E-ZINE so you save yourself legal problems.
50) I’ll show you what is necessary to make your e-zine 100% deliverable.
50 More Reasons To Do This Course…
51) I will show you benefits and drawbacks of software programs that can help your business….or not. (Including email programs, linking programs, website enhancement programs, etc.)
52) I’ll tell you THREE PIECES OF SOFTWARE YOU NEED TO optimize income.
53) I’ll tell you the secret of WHY I still have an AOL account and use it A LOT in my business…and how much money it makes me because of it.
54) I’ll show you how to make your website an EXTENSION OF YOU. I will step by step take you through a process that will, if you choose, make YOU a celebrity and your website almost a part of your persona.
55) I’ll show you how your website should read and look so they feel you are there with them when they are at your site.
56) I’ll show you how to make money….a lot of it…while you sleep…for real…
57) I’ll show you how to take credit cards….without spending thousands!
58) I’ll show you how to determine WHICH company to use and WHY.
59) I’ll show you how to select a company to host your store (if you are going to have one).
60) I’ll show you why I took the time and started FIVE blogs. (I don’t even LIKE THEM…but you need to have them…and I’ll show you how to do it all for free and make money on the process!)
61) What do the Kardashians do to stay on top of Celebrity Ratings every week? I’ll show you and show you hot to do it…for you.
62) I’ll show you how I know before ANYONE what is going to be hot this year in web and internet technology. You will be shocked but almost NO ONE outside of the adult entertainment business knows this secret….and now you will.
63) I will tell you the REAL RESOURCES on the web for making money, who knows there stuff, who is full of hot air and who you need to be watching.
64) I will give you a simple formula to balance time for your family and friends and time for your business. That means giving up profits somewhere ….sometimes… but not forever. This module alone is worth the world to me.
65) I’m going to TAKE YOU BY THE HAND and WALK YOU IN MICROSTEPS to start your INTERNET BUSINESS in less than 72 hours.
66) You will learn how to build a website for less than $90. And it will be profitable FAST.
67) If you aren’t selling yourself (and even if you are) I’m going to show you how to find the top 20 HOTTEST selling products on the ENTIRE WEB and how you can be selling them on DAY ONE you are up and online. (Read that again.)
68) I’m going to show you how you can either partially or FULLY automate your website, depending on the purpose of the site…so you can spend time sleeping, eating and with the kids or your girlfriend.
69) Not everyone can be Page #1 in the search engine returns, but I’ll show you how I got there for a lot of keywords and how important it is that you do what I tell you so YOU ARE TOO!
70) You’ll learn how to get THOUSANDS of QUALIFIED visitors to your site for FREE.
There are so many people like you and me that are making a fortune on the web. Most people I know on the web make far more than a neurosurgeon and our incomes make pilots and some sports stars blush.
71) You can be ON THE BEACH and making money under the cabana or umbrella.
72) You can do what needs to be done daily from ANYWHERE on this planet and occasionally on the airplane! You have a business without rent, walls or doors.
73) You will learn how to make “digital” products and “e-books” so fast it will make your head swim (in dollars or euro’s).
74) I’ll show you how to write a GOOD EBOOK in a FEW WEEKS. Not some piece of junk as 96% are…but a GOOD EBOOK that is VALUABLE to your customer…and that they will happily pay $47 for….and you have ZERO COST.
75) I’ll show you how to create hard products for sale in less than a month. (I could show you a bunch of junky ways to get stuff done in two weeks at first but let’s do it right!)
“I recently took your Internet Marketing Course and I was ‘blown away’ by the content and quality of the course. It exceeded my wildest expectations. I was more than pleased. I have recommended your course to many business associates and would encourage anyone who wants to ‘master’ the Internet to take your course. I am still amazed at the content and deliverables you provided! Job well done!” Steven Chambers, stevechambers.com
76) You’ll learn how to sell OTHER peoples products and services and not have to ship anything…not take a credit card…and have no customer service and still get paid HALF of the sale!!!!….
77) I have pages on my website that people stay for 4,5, and 6 MINUTES. This is unheard of on the Internet. The longer people stay, the more likely they are to buy. I will show you ALL of my secrets!
78) You’re going to know how to build your opt in list of subscribers without having ANY traffic to your website at all!!!!!!!!!!!!!!!!!!!!!
79) Think you can’t make sales? I’ll show you the best technique on the planet, especially when you are NEW with the product or new in business.
80) I’ll show you the facts behind whether you should take Pay Pal and other forms of money transfer. I’ll tell you the costs, risks and rewards involved!
81) Should you offer a money guarantee? Sometimes YES and sometimes NO. I’ll show you EXACTLY how to know WHEN to do WHICH.
82) You’ll learn how to advertise your business for free…in hundreds and THOUSANDS of places on the web.
83) I’ll show you how to take advantage of amazon.com’s amazing ranking on google to help build YOUR business.
84) You’ll learn how to talk to the best affiliates in the world and convince them to sell YOUR products.
85) Want to know how to use Google AdSense and Google Ad Words? These hot commodities can make you or break the bank. I’ll show you what to do and HOW.
86) I will show you EXACTLY how to outsource to get people to work for you so you don’t have to. YOU DON’T HAVE TO KNOW IT ALL!!! (or do it all either!)
87) Increase your profits by leveraging the work of others in emerging countries like Romania.
88) Learn how to make the most possible money with what you have by EASY testing and tracking.
89) Learn how to use SIMPLE email strategies to put a system of income generation on literal automatic pilot. (LITERAL)
90) Email marketing isn’t just an E-zine. There’s more that can be done to turn big profits!
10 More Reasons To Do This Course!
91) I will show you how to CONVERT visitors INTO CUSTOMERS. This is the crucial step in Internet marketing that no one talks about, because it’s the most difficult. I’ll show you how!
92) Learn the key strategies to get FREE traffic. I had almost 1000 people become Coffee with Kevin Hogan readers LAST WEEK. Not people on a list…we filtered OUT almost 9,000 people! NO. I’m talking READERS. You need to learn how to do this.
93) Learn the lead generation strategies of the pros!
94) Linking has NEVER been more important than NOW. 10 links from your friends aren’t likely to be anywhere near as valuable as ONE LINK from kevinhogan.com. You need to know WHO to link to. I’ll show you how to find out and WHAT TO DO TO GET THOSE CRUCIAL LINKS.
95) I’ll take you through step by step the FREE process I use to get my page one rankings!
96) I’m not going to say you need a marketing empire. but if you want it, I’ll show you how to do it!
97) Pay Per Click is growing FAST on Facebook and it’s bigger than Google. MUCH BIGGER. I’ll show you what to do and how NOT to get ripped off for everything including your shirt.
98) Learn how to advertise with the web and OTHER PEOPLE’S EMAIL….yes…for free and better than that: PROFITABLY.
99) Learn in such a way that IS EASY, NONTECHNICAL, NOTHING COMPLICATED IN ANY WAY. I EXPLAIN EVERYTHING which means it’s got to be SIMPLE.
100) Ask any question at any time during the 9-week course…and you WILL have your answers!
“The most remarkable thing about doing Kevin Hogan’s Internet Marketing Course was one week after we started, I had a website up and running! This is not the usual type of course where you receive all the subject matter and it sits on your shelf until you find the time for it, oh, no! Kevin is involved. Every day he send you emails with attachments. He takes you step by step through the process, especially in the beginning when you really need it. It’s in your best interest to keep up with the group, and whatever questions you have, he answers them all. You will receive absolutely everything you need to know about the Internet. Something else that would never have happened without Kevin, is that my website was spidered by Google 4 days after it was published, and Google still comes by every 3 or 4 days like clockwork. A month later, my site had a page ranking of three. For a newcomer going it alone, this is unheard of. The course was worth every penny. I highly recommend it to anyone interested in setting up an Internet company, big or small.” Sharon Dell, Durban, South Africa
Apply below NOW or continue reading….
Every day I look at beautiful websites designed by creative geniuses that do absolutely nothing in net profits. (notice that word “NET”)
Beautiful Web Sites Don’t Sell
And I see websites that I can instantly tell you ARE making money. I’ll show you how to instantly make this identification. They look like they were designed by one of my kids….which is one of the ways you know….they will do well.
There are lots of programs that show you how to build a website. (This is no longer complicated. I’ll show you how to build a website by typing as if you were typing any other document on your computer.)
Problem is having a website does you nothing if you have nothing to sell…or if you don’t know how to write in such a way that it compels your reader to trust you and buy from you….or if you don’t know how to GET PEOPLE TO YOUR WEBSITE…or if you ….get the idea?
There are lots of programs that address any part of the factors in building wealth on the web. I own a bunch and I’ve learned a lot over the years. But NO ONE has put together the COMPREHENSIVE PROGRAM.
And of course when my mentor says, “Kevin, you need to put an E-Course out there that shows people how to do EVERYTHING involved in making a successful web business. Not just one aspect….and it has to be simple, fast and really work.”
And even I felt overwhelmed…. and it takes a lot to get me overwhelmed.
I mean that’s like saying, “Show people how to build a city, make it easy, simple, something that will generate more participants in the future from viral marketing and that will not take every second of your life….”
But because all of this is fun and there is actually no part of making money on the web that can’t be done by literally anyone with a 5th grade education…then it should be relatively do-able….
And it turned out it was.
If you think of a sport like football, basketball or baseball….you know that if you take out any one player…and play one man short….you are going to get creamed.
And that’s ultimately what web marketing comes down to.
There are lots of nuances that the experts and internet marketing scientists figure out and I LOVE to learn that stuff. BUT the fact is that the big pieces of the pie are far more important than the nuances in this game.
In fact, you can be an expert at say, getting traffic to your site…but if you have stuff that no one will look at for whatever reason…you make zero dollars. I don’t care if you can double that traffic. It doesn’t matter.
You MUST have ALL the pieces in place before you even CONSIDER working on the nuances.
As I look back at what I’ve accomplished on the Web, I know that it wasn’t the awesome website or the beautifully packaged program or the powerful search engine optimization (and yes, you want to evolve beyond basics) BUT it was the INCREDIBLE, UNIQUE CONTENT and having ALL the pieces in place… all the pieces of the puzzle operating competently that caused millions of dollars of business.
Everyday I learn something new but those things alone would never have gotten me where I am.
That required putting together a SYSTEM. And people need systems.
In this program I’ll take you to my original website. It wasn’t kevinhogan.com back in those days.
I’m going to show you exactly why good things happened. THE SYSTEM was in place. The technology was terrible, the design was not impressive, the programs had inexpensive designs.
THE SYSTEM was in place.
And what I’ve done is modeled what I’ve done and put it out there for you.
I’ve helped a number of other people put their business into the system. They seem to have done alright. Many have far outperformed what I’ve done. (Not even a question actually….)
I want you to LEARN THE SYSTEM.
THEN go and learn all the nuances and stay current in what is working in copywriting, promotional content, search engine optimization nuances.
THE SYSTEM: If you work the system it’s likely you will do six figures annually. How many of those six figures you do is up to you.
Unlike what some people tell you, it does take effort. In fact, anyone who says it doesn’t is kidding you. (There’s other ways to say this and be less polite…)
Effort IS required because it is a competitive arena.
BUT, I’ve never met ANYONE with basic education and knowledge that couldn’t do this easily.
I’m literally going to walk you through step by step as to what to do.
If you have taken my course on Professional Speaking or How to Write, Publish and Sell Your Book, you know that this is where my work may be more helpful than anyone’s out there.
I don’t leave out important steps and make you buy that product later. (Not that anyone would do such a thing…)
You’re going to learn it all and learn how to do it the only real way it’s going to predictably work.
And, just like one sentence in a contract as a speaker for a convention can cost or earn you an extra $20,000..and just like a similar sentence in a book contract is almost guaranteed to cost you at least $15,000 in royalties…I’m going to show you all the crucial elements of making the Internet work for you.
The only time I will get into nuances is when they are SIGNIFICANT to your SUCCESS.
THEN you will plod with me through some lengthier projects. Like writing copy. (An ad.)
Writing an ad is something that doesn’t come intuitively. Perhaps 1 in 10,000 people in business can actually write an ad. Perhaps 1 in 100 people in advertising can write an ad.
I’m going to show you how to write an ad…what is known as a “Sales Letter.”
I’m going to show you how to write a PROFITABLE ad.
And I’ll show you a dozen or so ways to spot an ad that won’t work.
And I’ve got plenty in my archives of things I tried and failed back in the late 1990’s.
Everyone has a learning curve. I learn fast but boy learning can be painful.
My role here is to take the five or ten years of learning pain and reduce it down into two months.
EVERYONE who learns how to make real money in business of any kind either suffers pain over the long term or if they are very lucky…only during the learning period. For you, we will move FAST.
I’m going to show you WHAT to put on your website.
I’m going to show you HOW to put it on your website.
I’m going to show you EXACTLY how to KNOW if it’s working or not.
There are no, “I wonder what I should do’s” in this course.
You are going to tell me up front if you have something specific you want to make money with. Maybe promoting yourself, your practice, your services or your products.
Or, if you want to sell other people’s stuff….
THEN we’re going to put together THE PLAN.
It takes about 4 hours to do this. IT IS WORK. IF you won’t do this, do NOT sign up for this course. Spare me the irritation.
I will make suggested alterations in your plan. Then it will be in stone (for awhile).
Then…forgive me, but I’m going to TELL YOU WHAT TO DO, and you need to listen. (OUCH)
If that scares you….thank goodness…you are a normal human being. It took me a LONG TIME to just listen to my mentor.
“Kevin, you are going to design the most comprehensive E-Course on Professional Speaking out there.”
“You gotta be kidding?”
And then I did it. Period. There’s no time to dink around. Time is money. Time is love. To waste or abuse time is not in my nature. It won’t be in yours either.
“As a complete self-confessed Internet amateur I started the Internet Marketing & Wealth Building Course both excited and challenged. Well, all my expectations were surpassed and then some. The information and knowledge has allowed me to feel and be ahead of the game when it comes to working via the web for business and wealth creation. Kevin was more than just a mentor, he was my motivator and friend. Throughout the course, Kevin was always ready and available to help and assist. His material invites you the student to create and explore wherever you are in business so that you achieve and go beyond yourself. Kevin has been the invisible force and drive which moved me to take action TODAY!” David Power, Clinical Hypnotherapist, London
And that is the great thing about building wealth on the web.
It’s all done from home.
It’s all done so you see your kids in the morning and when they come home from school. Commuting costs are whatever it costs you to get out of bed in the morning …to the computer…The weather doesn’t matter because your business is International. Doesn’t matter if the car doesn’t start or if you get fired from your job.
Do Business Across the Web, Across the World
In fact, one of the things I’ve done very nicely with is understanding the people of the world and developing relationships internationally…both in person and on the web.
These relationships are mutually profitable. I have an affiliate (an affiliate is someone who sends me customers and I pay him to do so) in Romania. The funny thing is that even though he’s in Romania, most of the business he sends my way is from here in the United States.
That’s what makes the web cool. Someone can make M in Romania by having someone click on a link on his website and buying a program at mine. That kind of capitalism continues to change the world.
There are no borders. Your world doesn’t know prejudice.
It’s pretty nice for people to wait until you put out your next program and then when they do, they swoosh down and get it because they know it’s going to be even better than what you did before.
I’m grateful and appreciative, and so are they.
Hey go look at a website…any website that sells stuff.
Look for a testimonial that is signed “Cindy W.” or “John L.”
They aren’t real. I mean….Cindy W. doesn’t exist. Neither does John.
It’s a sad statement that the person can’t even get a friend to say something nice about their services. That’s not going to ever happen with you. And yes, I’ll show you precisely how to ensure that.
Go to KevinHogan.com and see what hundreds of average and real unsolicited testimonials look like in the “about” tab. Every person whose name is there is above the town, state or country. Where possible we have put a link to their website so all of our customers can see these people’s businesses.
There are people from the world’s biggest and best companies, finest people and representatives of governments and law.
You are going to find out how to develop a business where people will want to do and say such good things for you and too you….spontaneously… You’re going to do the same.
Integrity makes Money.
INTEGRITY MAKES MONEY.
Have that integrity? Apply now!
Next Course begins the week of October 17, 2019. You can Apply now and save!
How does your tuition schedule work? Your tuition is divided into two parts. The total tuition comes to $10,000. $2,497 is your commitment today. When you have taken home $100,000 in sales then you can take care of the balance!
There is an installment plan broken down into 6 small payments for the initial tuition payment.
BUT, there is no installment plan once you’ve done your $100,000 in profits in your online business.