Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

Charisma! How Can I Be More Charismatic?

charisma and connection
Charisma! Have you ever met someone (or many people) who you immediately connected with? Have you ever said, “He is really something, I’d like to get to know him.” Now you can. At some level you recognized something very charismatic about that person. Sometimes they recognized that same something in you but then over time or maybe immediately, nothing happened and you went your separate ways. Connecting with people is more than just physical attraction, though to be sure that is important and very real. Connecting with people really is when one person sees another and recognizes kindred spirit.

It’s virtually impossible to achieve true greatness as a lover, a teacher or a salesperson without being seen as charismatic to other people. In business, the ability to get along with others is something that corporate executives pay a great deal of money for! Today in the new millennium corporations spend billions of dollars per year to enhance communication skills of their employees. No one can get along with everyone, but those who can connect with the majority will always be more successful on average than others. What they fail to do is invest in building charismatic people. Fundamental error number one.

One of my favorite motivational speakers is Zig Ziglar. Zig always said, “You can get everything in life if you will just help enough other people get what they want.” You are going to learn how to talk with other people so you can help them on their way to success. You are going to discover new ways to communicate with others verbally and even more important, non-verbally.

Connecting charismatically with people is a skill set.  As you walk through and experience life each day, you will come into contact with many people. Look at each person you talk with or make eye contact with and allow them freedom to be whoever they want to be with you. Give them the absolute security to know that they can be open with you. You will not judge them. Finally, allow them to be inter-connected with you and separate from you. If you do this, you will begin to become a magnet for other people.

People are attracted to the people who make them feel secure, free and happy. This is true in business and in personal relationships!

How do we accomplish such a monumental task of helping people feel secure, free and happy? We all are so different. Different things seem to make people feel secure, for example. We have so many different needs, desires and interests. It’s not easy knowing what will make a person feel more free and at ease. In fact, we often don’t know what to say when we in the presence of groups of strangers so we tend to simply look at the ground and avoid eye contact as we pass by. What specifically do we need to do to generate this love, this happiness, this sense of security with other people? Even when we know people, it is remarkably difficult to talk to them about certain issues and topics that are most important to us.

How do we talk about sex with our spouse or significant other? How do we talk about religion with the relatives? How do we talk politics with our friends? How do we communicate with those we love in an honest way and STILL keep the relationship intact? It isn’t easy but it can be done.

If you are like most people you probably wonder why we all communicate so differently from each other. You probably would like some people to open up to you more and others to listen to you. Maybe most importantly, you probably already realize that as people we are more than animals, more than thinking machines and that there is something about us that makes us special. Finally, as important as our uniqueness is, there is also a collective quality that makes us feel as if we are related somehow to…everyone.

Understanding why people are the way they are, how they behave, appear as they do is fundamental to charisma.

accept, tolerate, listen to others

The ability to accept others, to tolerate, to listen, to hear, to care for others is fundamental to lasting charisma.

There are reasons that we communicate the way we do.

  • We are all, in part, a product of our genes.
  • We are all, in part, a product of our environment including our peers and families.
  • We are all, in part, a product of our unique experiences. (Trauma’s, Life Events, etc.)
  • We all have defensive attitudes that both help and harm us in communication. We all want love.
  • We all have suffered emotional pain.
  • We don’t want to get hurt anymore.

Did you know that each word that is said to a person either strengthens or weakens the physical and emotional well being of that person? Your words and intentions are so powerful that you can change the state of being and the state of mind of virtually everyone you come into contact with. Your attention you pay to others can make or break them, in addition to a relationship.

focus on how they feel, what they want

We must all become conduits for nurturing ourselves and others. This trait is one driving force that makes successful people so successful. We can only do this through communication. For most people in the world our predominant forms of communication are verbal and non-verbal communication. There are, however,other forms of communication including reading textual documents like this manual and the very powerful communication in the realm of kinesthetics…touching.

Researchers have studied the value of various traits in those people that others find charismatic.

Beginning with personal relationships-

“The fitness value of potential social partners depends at least as much on non-physical traits — whether they are cooperative, dependable, brave, hardworking, intelligent and so on — as physical factors, such as smooth skin and symmetrical features,” says Wilson. “It follows that non-physical factors should be included in the subconscious assessment of beauty.”

To systematically consider the influence of non-physical traits on how people who are familiar with each other perceive physical appeal, Kniffin and Wilson conducted three studies of beauty involving people who know each other and people who don’t. For all studies, the participants were asked to rate physical attractiveness and non-physical traits such as liking, respect and talent. Strangers rated only physical attractiveness.

In the first study, the participants rated people photographed in high school yearbooks, including one that belonged to each participant. In the second, members of a college sports team, as well as strangers, rated each team member. Finally, students in a summer archaeological excavation course rated each other on the first day of class and six weeks later at the end of the course.

“In each case, non-physical traits known only to familiars, such as how much the person was liked, respected and contributed to shared goals, had a large effect on the perception of physical attractiveness that was invisible to the strangers,” says Wilson.

Each study provided an illustrative example of this finding. For instance, one middle-aged subject who had not seen the familiar person photographed in the yearbook for decades responded with absolute disgust when she recalled the person’s character and described that person as ugly.

In the sports team study, team members considered the slacker to be ugly and one of the leaders to be physically attractive, while strangers, blind to the members’ relative contributions, rated them as equally attractive on the basis of photographs.

And, after six weeks of working together on an archaeological dig, students’ perception of physical attractiveness changed based on interactions during the course.

In a world where people are bombarded with messages about physical attractiveness from magazines, television and advertisements, the researchers say their results point to the influence of other traits on people’s perception of physical beauty. Kniffin adds that he hopes these findings may encourage the consumers of this information to rethink the value of cosmetic surgery, especially if it involves risk.

At the end of their paper, the researchers offer this beauty tip: “If you want to enhance your physical attractiveness, become a valuable social partner.”

Look at what that did for Abraham Lincoln.

“During his lifetime, he was regarded as so ugly that he once quipped, ‘If I were two-faced, do you think I would be wearing this one?’” says Wilson. “Yet his physical features have become beloved, not because of their physical qualities per se, but because of what they stand for.”

What you say and how you say it not only affects the experience of other people, but yourself as well. There is very little that you can say to someone that will ever be perceived as “neutral.” Almost all communication is accepted at the conscious or unconscious level as “positive” or “negative.” What this means for you and I as we talk to others is really quite profound. As we create positive and negative “energy” for other people, we accept the same creation for ourselves. (Jesus said it this way, “What you sow, also shall you reap.”) In other words if the words and intentions we give to others are filled with positive energy then the effect on ourselves is virtually identical to that which was given. (Another famous quote, “The love you take is equal to love you make…”)

This does not mean that if you communicate lovingly with everyone that they will love you. It means that if you communicate with love and integrity with all those that you come into contact with, that YOU will gain from the love and integrity from what you share.

Many millions of people are completely unable (with their present resources and understanding) to communicate in any way other than with a tone of hostility, for example. Your loving communication with an overtly hostile person will not likely result in the desired response. In fact, so many people have lost touch with their inner self that they are a detriment to society. These people often spend vast amounts of their life in prisons for crimes of violence against others. The difference is that their physical experience has led them for a multitude of reasons, to be careless in their actions toward themselves and others. The shell that encases that crying soul is so stone- cold that the pleading of the soul for attention and security is only understood at the conscious level as partaking in anti-social behavior. It is a sad and desperate state to be in.

Your true and inner self really needs to ultimately communicate honestly, with intention, with integrity, courage and confidence. We all need acceptance, and if you accept others as they are, you become a people magnet. In fact, you and I need both freedom and security. Your friends and family are craving for acceptance. They are cut from the same cloth that you and I are cut. Like you, your friends, family and fellow workers need your love, your kindness and your acceptance. All of us want and need love. All of us want and need to be cared for. All of us want to be independent. All of us want to feel safe and secure.

The charismatic communicator is that way because he is in tune with all of these feelings and states of mind. He has a powerful, “other awareness.”

One element of communication I have found to be critically important is to listen. Listening for me is not a passive process. By this I mean, I don’t wait for people to finish talking and then talk myself. In my practice I listen and write down questions and follow up questions on my note pad to constantly elicit more and more information about the person, their suffering, their internal experience, how others react to their illness and so on. In fact, in my first session with a client (whether therapeutic or as a business consultant) I might talk for 15 minutes out of two hours total session time. The reason is simple. People are sick in part because no one really cares to listen to them. I have found people feeling significantly better after leaving my office after a simple case analysis and not even having begun therapeutic “interventions.” The reason? I really listen. I’m so curious and care so much about the people who I see that they know that they have a supporter in me. I’m someone who not only cares but I am an advocate for their health and welfare. I am a warrior for their future happiness and health. They know that I am really working with them to get better.

When you look around at your family and friends I want you to consider being an advocate for their happiness, health and welfare. How specifically can you listen better without feeling the need to add your own personal stories to theirs? How specifically can you create a “safe place” for communication with those you love? You see, we actually have to think about how to do this consciously because life hasn’t always been good to us and we have had some experiences along the road that diminish our ability to communicate well.

10 Keys to Charisma

  1. Have a virtually complete external focus of attention toward others.
  2. Talk about others with your eyes and your words.
  3. Talk about relevant issues to the current conversation at hand.
  4. Avoid “I” language. Communicate with “you.”
  5. When people prod you go ahead and reveal one of your greatest personal resources whether a talent, skill, or ability that you have. But only with prodding.
  6. Look appropriate to the setting you are in.
  7. Intentionally care about each person you come into contact with. You can’t fake this.
  8. Walk with certainty. Not too fast. You aren’t in a hurry. Not to slow. You aren’t lazy.
  9. Exude self confidence. When people see and feel self confidence they feel safe, secure and happy.
  10. Be a beacon of personal mastery. You are confident, not arrogant. You have mastered your field, your niche, your product or service. You are THE go to person.
  11. Help your customer, partners and those you care for,  feel special. They are worth it and you make them know it!

This is just the beginning. To master the experience of charisma, do look at the e-course below:

Charismatic Communication in 2024

“New 11 week course fulfills on it’s promise to make you a Charismatic Communicator.”

Course begins 5/17/24

Kevin Hogan Persuasion Influence Expert

Charisma is not what you look like but how another person gravitates or NOT, to you.

If people keep their “eyes glued” to your communication’s message, you both win. If not? You both lose. Simple.

Because over half of your communication with others is now online, you have a seriously big challenge. No one has really shown you ANYTHING about being seen as brilliant, sparkling, smart as hell, attractive…when you are Face to Face or appear on video.

Your only meaningful choice is to connect and ignite real love, compassion, anger, passion in others or you are useless.

It’s time to bring out your most engaging you…into the most difficult of mediums to win…video, web and face to face in a very rapidly changing world.

Charisma says, “ya’ got me. Now don’t let me go because I’ll stay until…”

I know you’re thinking, “yeah but Kev, I’ve never been that person.”


No one showed you HOW to be that person. Grade A, #1 Fact.

The sales team/audience member/lover of the charismatic person simply doesn’t want the time to end. They want to stay with you in the moment until..

Part of my job here is giving you the step by step’s to be certain you will never disappoint in person, at the meeting, in front of a room,  a Zoom or GoTo Meeting, on You Tube. You will never look like you are #2 in a webinar, never fail to grab your listener on you tube.

You’re about to take a quantum leap to engaging communication. 10 weeks (now 11 weeks) over 3 months of absolutely laser beam advice and consulting.  Focus of this 30+++ hour mostly video course, largely brand new and  is designed and laid out for you to be brilliant in recorded and live video.  It’s also rife with applications (all given) for “the real world.”

Who needs charisma in 2024?

People who must or want to interact with others in any context face to face or on video.

Charismatic communication (picking some typical reactions) causes others to feel comfortablegenerates a little spark of emotional electricityreassures the certainty that you are credible and that you don’t resort to ancient methods of engaging new friends, clients and customers. Whether live or on on video, this video, helps you understand precisely how to do this in a video webinar context though it will be helpful in face to face communication as well.

Here’s a too short 4:32 clip from a 2.5 hour video webinar I did with Hing Nikolay, who was in Indonesia while I was safely tucked away here in Minnesota. Watch and see if it meets the criteria above. This is NOT part of the course or promotional in nature. It is an EXAMPLE of ONE way you will learn to communicate on video in this course. (Webjam Webinar in this case)

[ed. note]  Throughout this course Kevin is sharing new charismatic communication strategies in business and personal life for face to face real life, as well as video results.

In this clip Kevin talks with a live audience on Zoom. Imagine YOU are Kevin sharing this content. This is real life, no green screen, no fancy tech. Not even a web cam! It’s precisely one choice for how you will look from now on, when you are being interviewed on a Zoom call. It could also be a presentation choice of how to speak to a group, team, friends and family. It IS one and in the course I show you the various decisions and then choices you will make in specifically WHAT and HOW to do this and 20 times more.]

This specific clip is a good example of what you can expect from international connections online once you’ve mastered charismatic communication.

Did the clip allow you to see how you feel as far as your comfort and give you a glimpse of what the charismatic communicator does to transfer feelings of credibility, knowledge, certainty and most importantly, keep the listener (in this case our Indonesian group of 200) LISTENING and taking notes?

Now you have a sample of a result of 40 hours of video that are in this “interactive course.” In Air Quotes because you will take notes. Lots of them. You will email questions to Kevin when you have them and Kevin will get back to you typically within 1 day.

In other words, we know this specific moment was highly viewed and generated great questions. People were happy with the experience and loved this moment and the guy in the red and black shirt.

Now, logistics aside for the moment…

Does Kevin really believe that ANYONE can make a living online any more with that Coffee Table Business at home?


When people look at you they get a feeling, a sense of who you are. Quite often they are right. Other times not so much.

What is certain is that they are certain of their opinion of you, just by looking, seeing you on video or briefly talking with you.

With the majority now back in the office, those real world skills of connection and relationship are more important than ever.

That said, video communication is not going to stop. It has an important place in personal and business life. Life in the phone is not the same as the real world.

Now be honest. Think about the last few conference, video conferences or events you’ve experienced. How was the PRESENTER? How about the people that the presenter asked to lead the meeting or take the stage?


People are awkward in real life and terrible on video. Perhaps 3% of people on Zoom/Skype/What’s App/A professional Webinar…. can truly hold curious attention for more than a minute or two. OK, so why so bad?

Generally intelligent people come across as dull, unaware, ill prepared, boring and flat. And you’ve seen it watching others and even your Self.

1) No one taught them how to COMMUNICATE on video or in real life.

2) No one showed them multiple effective and different ways to LOOK in real life and on video.

3) No one has trained them to generate fascination in real life or on video?

4) No one has trained them to trigger FEELINGS OF APPRECIATION in the meeting.

5) No one has showed you how to gain respect quickly, live, streaming or on recorded video.

6) No one has driven you hard enough to become one of the 3% so you actually will have long term predictable success on video (in person, live OR recorded)

7) No one showed you how to be a VIEWER of someone else’s Zoom or similar video. In other words. You suck as an audience member and the manager/trainer/teacher sees you and does NOT like you. They probably don’t hate you, but… they are getting NO VIBE from you.

8) And how do you create those in person and video messages (like training videos or webinars) that anyone would want to watch past 3 minutes. You’ve seen dozens and yes, they really are terrible. You have idiots who have no content with great technology which is a hot way to give people nothing.


Look, remember that fun pandemic experience we had a couple of years ago?! 

I was on numerous calls with companies this year where I would have spoken in person 4 years ago. There are a lot of leaders that are really trying out there. But there WAS NO INSTRUCTION on how to do business on video (aside from what we’ve put out there).

This is HALF of the world you live in.

People had never been so out of touch, so unable to persuade, to excite, to fascinate, to generate even a spark of interest. One thing is certain: It’s all fixable.

Charisma is a survival and  better life skill going into the next five years.

This is no time for ego but logic and rational thinking.

You are ready or you will be in 17 minutes,  to exude charisma in ANY situation. The flexible win. The few people with the largest number of adaptive behaviors survive. Those with charisma skyrocket because it is a chaotic time and NOTHING drives people to the CHARISMATIC like CHAOS and BOREDOM.

Even with pumpkins…

Charisma is not what you look like but how your viewer gravitates or NOT, to you.

If people keep their “eyes glued” to your communication’s message, you both win. If not? You both lose. Simple.

Because over half of your communication with others is now online, you have a seriously big challenge. No one has taught you ANYTHING about being seen as brilliant, sparkling, smart as hell, attractive…when you appear on video.

You have to connect and ignite real love, compassion, anger, passion in others or you are useless.

Work for a company and no one seems to “get you”?

It’s an important question because without charisma, people can become obsolete quickly. You want and need what not enough people have and that is your ability to cause people to CRAVE YOU.

There are two important elements of communication I’ve been working to build THIS course right for you, for just about 4 years. As I looked at non-entertainers, who are charismatic, you come to a startling conclusion. The sample size is  small and there were only about 7 elements of connection and communication that stood out.  The two most important skills are the ability to know when to ask/or not, why to ask, how to ask/or not, where to ask/or not… questions.  And secondly but with far much greater memorable importance is stories. They are the core of charismatic communication.

The right questions spoken in an effective way, and knowing when to not ask, are how you discover information, opinions and ideas.

But what you never thought of is that questions are REALLY how you train specific beliefs, ideas and attitudes.

If you’ve heard someone tell you that content is king… well… the content that is KING is in the listener, the viewer… in THEIR MIND.

That’s why I have put together not just a “list of questions,” but QUESTIONS that change minds, shift perception, alter frames, CREATE criteria. And obviously the more important elements of HOW to ask, WHEN to ask, WHERE to ask, with what tones of voice and cadence to ask.

Now I have a question for you.

Do you really believe TRUE CRITERIA for things people do EXISTS?

Answer? It’s rather disappointing to hear but obviously not after believing yes for years. I know the feeling. 

Don’t feel slighted. About 75% of trainers were never shown how to train effectively. It’s embarrassing.

People don’t have criteria for virtually anything.

People are walking around in their house, eyes glued to their phone, and waiting for someone to tell them what to do.

Don’t believe it?

Ask someone to send you their criteria that existed BEFORE TODAY  for searching for that new job or starting new business related project in 2024.

Ask anyone their criteria for a spouse whether they are single or married.

Drop me a note with that and their criteria that existed BEFORE today for getting a new house, investment or automobile.

The charismatic person has rules on dealing with people. Show me your rules, or those of others and you have a foundation to change a person’s life forever.  You only get to THIS point if you have that charismatic ability to cause people to trust, believe, have certainty in YOU.

By now you have figured it out that humans have no clue why they do something, decide or choose. They “just decided to,” because they have no other way to describe that impulse. The same feeling you get around a charismatic person, triggers you to a very positive feeling, even a dream you’ve always had.

Kevin Hogan Influence Expert
Kevin in Italy

 I could give you the 21 questions you want to know and master asking, RIGHT HERE in text and even this pile of gold nuggets is all but useless without those questions being integrated with all the other aspects of brilliance in communication. 

Instead you learn what is in the course so you can train people you are responsible to and for, to use criteria that you need them to use. It’s a skill.

It needs to be practiced. You’ve got to get reeeeaaaalllly good at this process or you are going to fall deep into the bottom 97% of communicators.

You are now in The Advanced Era of New Age of Communication. Yeah The Age was born around 1950, it grew up and graduated from high school in 2000 and just got it’s bachelors in 2024.

But no one went to school for Charisma in the Age of Communication.  You already know that 85% of people are inadequate communicators IN PERSON. What about on video (live or recorded)?

It’s horrible.

Video just makes people worse communicators because they haven’t been shown, and aren’t going to try, to become brilliant on video. That gives you the advantage. No one else is even TRYING!

People have no idea how to have a DATE ON VIDEO.

It’s been around for over a decade and there isn’t a basic template, until this course.

I mean a ROMANTIC date that people remember FOREVER.  

An experience that they will tell others about forever. Because no one else took the time to develop the strategies and techniques to make online dating WORK for them in the Age of Communication. Instead they learned to make a “profile” and send an email.

In the Charismatic Communicator Course we fix that. 

And as the context grows you can bet we’ll grow the options and content in the future for you, but for the moment you are getting what we know with ABSOLUTELY APPLICABLE step by step technique so you come across as not just a “maybe” but a “YES!”

Then what?

How do you get the girl or guy to go out on an IN PERSON date with you in 2024?

Things have really changed. They’ve gotten more difficult for most people.


You need to make “it” work, and SOON,  in the new world or you RAPIDLY fade into a black hole.

Wroclaw, Poland late autumn 2019

Stop thinking about how you THINK things should be. That’s madness. You and I don’t control how things will be, EXCEPT as they relate to YOU.

So you go out to the gas station to get gas and 20 people look at you.

How many look at you TWICE?


If you talk to someone and think the person is a possible hire or a possible date, do you even have ANY clue as to what you’d say?

Look, the world CHANGED. Any similarity between 2024 and 2014 is purely coincidental.

This all means that stories become part of the communicating with charisma equation.

I get on a lot of these conference calls, typically as a presenter, but sometimes as a viewer. Yep, I recently “attended” ANOTHER really fascinating, online, international biblical archaeology conference. I’m fascinated by the topic and I love READING these folks who presented on Zoom.


Because those speakers ability to communicate a message that was once communicated in live workshops and brilliant textbooks, the lack of skill in presenting on recorded video and live video means they can’t simply give data point after data point. IT DOES NOT WORK in 2024.

MOST fields and niches in businesses are simply going to die because people suck at communication. It begins with charisma. That means YOU MUST HAVE THAT *WOW* about you.

Sure if you are hot and look great on Tik Tok, well good for you. You got those 100K likes on that video, I’m thrilled for you.

The reality is you really don’t want or need 100K likes!


Because you can’t hire 100,000 people or do business with 100,000 people or be in a relationship with 100,000 people.

All you really want and need in life is to have a good connection with 10 or 20 or 30 or 100 or maybe 200 people for pretty much anything.

And again, no one has every shared this with you. Your ability to communicate charismatically doesn’t need to mean that you’ll have a million texts or a million video chats, or a million dinner dates, unless you really want and need that. And if it did that would be related to other courses we do in addition to capturing all you need to know about your ability to connect and master.

If you’re thinking of your presence in a larger business context, certainly you can do that with what you learn here. But even that is still a connection at a time, a relationship at a time.

So STOP worrying and begin the process I walk you through in detail in this course.

I’m going to have YOU, get good at this: You need people to stop and listen to you, like you watch that one hot girl on Tik Tok pitch her car insurance, jewelry, clothes, food, shoes or landscaping service.

I don’t look like that “influencer” so I have to be an influencer that relies on ME. I have to rely on my ability to give you a LOT that you NEED and WANT and your training from me to USE THAT in every day life.

I wrote a book called, Irresistible Attraction. It touched on charisma.

…in 2024 we can’t “touch on” charisma.

In 2024 you must BE CHARISMATIC.

We live it or we are finished.

Not social distancing from those who died over 150 years ago…Catacombs, far under street level in Paris. January 2020

As no other time in the past, people must see you as unique and comfortable in every context you are given to work in. Face to Face, or on Zoom, webinars, video casts. All of it.

People need to see you as THE PERSON who they want to connect with BECAUSE YOU KNOW HOW to have an ONLINE DATE.

They want to TALK to you because THEY FEEL LIKE YOU ARE FASCINATED by them.

Read that again. No one has ever said that to you.

It’s 2024.

I hope you take lots of business courses, marketing courses, dating courses, continuing ed credits, you name it…

this year. Heaven knows you’ll have LOTS of spare time to do it IF you don’t learn how to communicate in a way that separates YOU from EVERYONE else.

I’ve put together the most comprehensive course there is on the planet.  Period.

The course is 10 weeks in duration. It is NOT EASY because it requires YOU to make shifts in how you frame, question, use story, captivate and take advantage of all of the disadvantages we have in 2024.

Story?! You’ve read about how to tell a story. Shoot you must have taken my 10 week online courses like the  Professional Speaker Course, Wealth Accumulation Course or Success Course if you are in business. But how many stories do you have CATALOGUED that you can tell at the trigger words.

Here are a few stories that come to mind from the 177 (personal) stories I’ve logged as effective…

San Diego, Summer 2019

Here’s a super quick example of a list you pop onto  3×5 card and stick it in your pocket in case you get stuck. Everyone of these stories stops people from eating and holds the listener until I’m done.

Next time you see me live, ask me to show you my “List of 10.” It’s in the left hand pocket of my suit and is there if I ever need a 10* story to grab my audience. (I’ve used it one time in my life. Thank god it was there!)

Boy Scouts bring food.

Little Girl in Wheel Chair.

First social security wages? Age 12

3 Things a Day.

247 rejections.


Election Prediction.

Gold Shout to Buy

Snowstorm that Triggered Career and Millions


Idiot in the Target Parking Lot

Hollywood Calling

Each of those words or phrases is part of a catalog of nearly 200 best stories based on responses, not how cute I think it is.

More importantly…

You will learn and MASTER,  YOUR 30 most electrifying stories. I’ve never taught more than 6 in a course. Here you have the template, a sample and a directive. You will have YOUR own catalog in weeks!

If you can’t tell a story AND WISELY pursue a person’s loves and likes, you can have anything and anyone you want.

And what about questions?

Any idiot can ask a question and believe the dictum of “there are no stupid questions.”

That of course is blatantly ridiculous. Most questions are ill considered and often hurtful to yourself and others.

You go on a date and ask a bunch of questions and you don’t ever go on a date again. You ask questions on the SECOND date UNLESS your questions are SPECIFICALLY DESIGNED to place your date at the top of the competition in some way.

Business is different. Here you ask questions on the first meeting. It’s one of the few context differences between business and personal experiences.

And you will have learned how to be charismatic, that very rare person most people will meet a few times and yet will never have dinner with. That is the way charisma works in real life.

I’ll give you the 21 most important questions you will REGULARLY USE IN YOUR LIFE and you will LEARN THEM, because if you don’t people will look at you and see your face as one of the millions of other faces they see every single day.

If you are slated to already make your million in 2024, well hey, carry on.

Here’s the truth.

EVERYTHING has changed.

Videocast prep in Deb Cole’s place in L.A., Summer 2019

And meanwhile if you are going to believe that Facebook, Google and Amazon are immune to CHANGE, just save this little note and look at it at the end of 2024.

Oh they are good at communicating. But they neglected two really important pieces of LONG term success. I’ll explain that in the course too so you don’t fall prey to arrogance.

11 weeks…  AND you have access to me by email ever day. NOT some lackey who got hired to talk to you as if they knew what they were talking about.

No, you can drop me a note and ask a question, including APPLICATIONS of ANYTHING that might not be absolutely evident.

Shopping Mall in Wroclaw, Poland; Autumn 2019

I’m on the floor of the most elite shopping mall in Poland. That’s the picture above.

Now stop.

“How can Kev possibly feel OK down there where the 2 year olds are?!?!?!”

Now you get it!

The short story on “how do you price a freaking 40 hour course that is ALL about YOU  …is that it’s not easy.

In Summer 2024, Charismatic Communication is discounted to 1995.00 and I’m thrilled.

It’s as simple as that.

Register today. And yes, we do reserve the right to reject any application from anyone for any reason. And as you know we do.

It’s new, it’s fresh, it’s here. The course is 10 weeks and you have full access to Kevin during the course. Tuition is $1995, discounted from $2995. And if you prefer installments you can do $195 today and then $195 each month next year!

Apply now for $1995


Apply now with the 11 installments plan of $195

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Coffee with
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Coffee with Kevin Hogan, delivered Monday. is 20 yrs. old! Dr. Hogan’s blog & newsletter are both free forever.

You get the very latest and most important findings in human behavior, relationships, wealth building, outcome acquisition, nonverbal communication, mind control, covert hypnosis, selling, and marketing.

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Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

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Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

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