Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

The $64,000 question (or the $1,000,000 question)… Why does everyone want to change, commit to change and then fail to change? Today you find out the answer.

Have you ever avoided doing something, even though it would make you feel good and help you accomplish a goal?

For example, let’s suppose you know you need to lose weight and should start eating healthy meals. Indeed, you like the way you feel when you eat healthy foods. So why is it that you eat healthy for a few weeks …but then before you know it you’re sitting on the couch with a bowl of chips again?Influence Persuasion Expert Kevin Hogan.

In other words, why are we so resistant to change? Why is it so easy to slip back into our old habits, even when you are 100% committed?


The first door of navigating our way through the labyrinth of your brain is “The Door of Familiarity.”

Familiarity is Safe

No matter how appealing change sounds – whether it’s losing weight, making more money, or attaining a goal to do the things you’ve always wanted to do (like travel the world); staying in your rut means you stay safe.

Let’s face it – the unknown is scary…to everyone. And the unknown causes ENOUGH fear at both the conscious and unconscious level to shut down the logic of growing, evolving and changing.

KEYPOINT: Unfortunately, you have been hard- AND soft-wired with the instinct/intuition to do nothing which you are not familiar with; and it has been reinforced by experiences that may have caused insecurity in the past.

Consider this: you’re standing before the closed door of a very large room. Let’s suppose that you happen to know there’s a cash reward waiting for you if you open this door, walk across the room, and claim your reward. Simple, right?

Influence Persuasion Expert Kevin Hogan.But there’s a problem: the room is pitch black, so dark that you can’t even see your hand in front of your face. Since you’ve never been in this room before, you have no idea what the interior of the room looks like.

Maybe it’s a completely empty room that you could simply walk across and collect your reward. But on the other hand, your imagination creates other interesting scenarios like….could there could be broken glass on the floor, objects in the way that you’ll trip over, and things hanging from the ceiling that you’ll bump your head into…or WORSE!

For all you know there could be ANYTHING! You just don’t KNOW. It’s unfamiliar and uncomfortable and even though there is no reason to believe so, it’s scary.

KEYPOINT #2: Fear is not a conscious decision.

KEYPOINT #3: Only a conscious decision can cause you to overcome fear.

So you start to think and wonder…

And that’s the problem – you simply DON’T KNOW.

You have no idea if navigating the room is a walk in the park and the easiest money you’ll ever make …or if it’s something that will threaten your life, injure you, or frighten you.

So what happens? You think about the size of the reward, and then you play that against the dangers that possibly await you. Is it a big enough reward for you to take a risk?

And/Or …since the unknown is frightening, do you waive your right to the reward by playing it safe?

Sometimes you and I resist change and a possible reward because we don’t know what it will take to reach that reward. The familiar (staying in the well-lit room) is safe. We may not get the reward …but neither do we have to take any risks, which means we will be COMFORTABLE, and probably experience no CHANGE in the STATUS QUO.

No risks usually means no disasters based on experience (even though there could be a disaster waiting to enter the well lit room that your mind doesn’t consider!!)


And so you get stuck.

You want to lose weight, start a business, write a book or do any other number of things. But you become afraid to open that door and walk into the dark and unknown. We may not be happy where we’re at, but at least familiarity is seemingly safe.


What’s the “Secondary Gain?”

A second cause of resistance to change is that you’re receiving some sort of benefit – a payoff – for remaining in the muck.

…the “starving artist” says he wants to be rich and famous …but it seems his life is in shambles and he can’t get a break. Out of his misery springs great art – and soon he has the social reputation of being a “tormented soul” and no public reputation at all…and a house filled with his own art….

The problem is that he believes that being poor and in misery is the only way he can keep making great art (and his reputation says as much, too). That means he’s getting a pay-off for staying in the starving artist rut. He won’t change – meaning he won’t seriously pursue his dreams of causing his paintings to be mounted on the walls of the rich and famous…until in his mind the rewards he’s seeking outweigh the secondary gain he’s currently receiving…and he has the master plan to actually move on his momentary motivations each day or week.

I can virtually promise you, the starving artist in this case will always starve.

In most cases, we choose instant gratification over long-term satisfaction.

Maybe you work a job you don’t like, but, one where you get a paycheck every week, versus starting a business that will initially put us in some kind of debt. (Even if it’s time to learn what to do!) Or we choose to eat the chocolate cake right now for instant gratification and worry about the inches and life expectancy later.

If you’re having problems making changes, it’s time to look honestly at the situation. Are you receiving some sort of pay off for staying in the rut?

(You are, just write down what they are.)


Limiting Beliefs

Another reason people are resistant to change is because of limiting beliefs.

People may believe that change isn’t possible, or perhaps deep down simply believe that they don’t deserve the rewards. Either way, our progress will be stopped in our tracks and the unconscious need to be comfortable and safe causes the loss in the motivation to change.

Scenario: You want to start your own business. You have dreams of becoming wealthy online. You can see people all around you doing it (and they make it look so easy, too). And yet when you “try,” you don’t get anywhere. You can’t even make enough to cover your lunch.

What happened?

Kevin Hogan Influence & Persuasion ExpertOften times when it comes to money matters, people have been “programmed” to believe that money is “bad,” and that rich people became that way through unscrupulous means.

God knows that some Polish journalists I spoke with last year, and many business people that I talked with there believe that. AND I can’t remotely blame them because in THEIR history, that is a FACT…but because that is what they are familiar with, the idea of money being “good” (it’s really neither good or bad, it just is a means of exchange) and success happening through building long-term relationships that last for decades or more…well…beliefs are going to be slow to change….

But here is the real deal: There is nothing bad about having enough money stashed to take care of you and your family.

In fact, it is much easier to argue the naivete and foolishness of people who believe that “money isn’t everything.”


Idiots say that all the time.

But here is how “money isn’t everything” translates into English:


“I am unbelievably lazy and refuse to work. I pay in my money to Social Security and I can file bankruptcy if things get bad. If I start taking responsibility for my life, then I have to work harder and who says hard work is sacred? I deserve free health care paid for by the work of someone else. I deserve free food, housing, transportation, and everything else that someone else can pay for. And I eradicate my guilt by saying, ‘money isn’t everything’.”

And it isn’t, but neither is sloth…

And the same beliefs are true in many cultures and subcultures.

Perhaps parents and friends talked about rich people in a derogatory manner, saying things like, “That Mr. Smith is such a show off driving around in his big fancy car. I don’t know why anyone would want to be rich like that.”

I know I sometimes felt like that when I was a kid…though I rarely saw anyone with a fancy car when I was really young… but you get the idea….

Of course you can look back and realize that it might have been our parents’ and friends’ own limiting beliefs that made them say things like that, or perhaps even a touch (or a ton) of jealousy. But the damage was done. You spent your growing up years hearing how evil it is to be wealthy.


“Money…the root of all evil.”

‘course the book didn’t say that as you and I know…it said the love (agape) of money (which is flat out goofy and senseless), is the root of all evil…


So once you grew up and decided that you wanted to make a fortune online, what happened? Yep, you guessed it. Those limiting beliefs popped back up – maybe even nonconsciously – and fought your conscious mind tooth and nail. Next thing you know you’re sabotaging your own success without even realizing it. The deeply programmed self-limiting beliefs won again. They virtually always do.


“I want to work the four hour work week like Ferris does.”

Yeah, me too, dilwad. Everyone does. The problem is that the book is all about earning $40,000 per year and island hopping enroute. (and don’t get me wrong, I like the book and Ferris) It isn’t that hard to do.

But oops.

Got a kid?
A wife?
An elderly parent?
A medical condition?
Need money for the next 30 years of your life when you get hit by a car?


It’s not difficult to earn 40K on four hours per week. (well maybe at first but eventually, a year later it’s not…)

It’s simply impossible to prepare for a normal life on 40K.

And while someone is popping 40K annually they are unfortunately destroying their future and those they love.

No preparation = disaster A, B and C……and D.

And because the brain’s “default” is familiarity and comfort and “in the moment,” only those who are willing to get past the power of default at 11 PM …at bedtime when one more snack could be eaten…and you’ll do better TOMORROW…that default…can only change with continuous intention until a NEW DEFAULT is established.

In order to get beyond these sorts of beliefs, you need to recognize them when they pop up – and counteract them.

For example, right this moment make a statement about what you’d like to do. Or if you’re around other people who you don’t want to look weird in front of…THINK IT…


“I want to be a famous author.”



“I’d like to be a size four.” (for you guys, size “four” is a skinny girl…)

Or of course we could say, “oh she’s anorexic,” and there is a tiny (forgive me) chance of that, the fact is that those skinny people live a long, long, long time. Size 2 will outlive Size 12 the vast majority of the time…by about a DECADE.

Say it now …and then stop reading this and tune into your thoughts. What did you hear? Did you hear a little voice snap right back trying to squash your dreams?

For example, perhaps you said, “I want to be a size four,” and that nasty little doubting voice said, “you’ll never do that because you like jelly donuts too much, you…!”


Now you know you are utterly normal.

Or you said, “I want to be a famous author,” and that voice came back with, “yeah right! You couldn’t write three sentences on a napkin…!”

Same thing. You are normal…

It’s time you begin to develop an inner censor.

No, you’re not going to listen to that voice. Rather you’re going to recognize every time it pops up and says something nasty.

Then you’re going to take that nasty thing it says, turn it into a focused or positive intention, and then re-affirm the concept throughout the day and, more importantly, throughout the night….over and over and over, until you’ve successfully squashed that doubting voice.

Want more help, or crave more information on this topic? I’ve identified 12 of the life patterns which cause us to trip up – and make the same mistakes again and again. To discover which of the 12 patterns you have been the victim of and how to eliminate self-sabotage in your life (or those of your clients) you can pick up the program below.


Lifestorms: 12 Obstacles to Achievement: The Paradox of Overcoming Self Sabotage to Achieve Love, Power, Money and Happiness.

by Kevin Hogan

3 CDs in this program – and it comes with a BIG WORKBOOK! And now, get a free Lifestorms DVD presentation with your order!

Discover why life often brings you exactly what you don’t want…and how self sabotage can hide around every corner. Some people have guessed at the bizarre nature of self sabotage. Guess no more. Self sabotage is very real in everyone’s life. It is completely devastating and 100% resolvable!


  • Do you ever know you should start on a project but don’t?
  • Do you have projects that you have started but never finished?
  • Do you ever say the one wrong thing at the wrong time?
  • Have you ever had things going well in life only to have everything blow up in a day?
  • Have you tried to be so careful not to make a mistake that you were shocked when you made a truly costly one?
  • Have you ever promised yourself to stay out of trouble in some way only to find yourself in the same trouble or worse again?

Now you can discover your own life patterns so you can eliminate unconscious self sabotage immediately. This program will break the heavy chains that hold you from your dreams and your goals.

This program is the first program ever made public that shows you how to identify specific self sabotaging behaviors and negative life patterns. Better? You can ultimately erase those life patterns and rewrite new “schemas” into your brain that will allow you to meet your goals and experience fulfilling relationships.

Here is what you will learn:

  • How to identify which of the 12 negative life patterns you live.
  • How to find the triggers of the lifestorms that you just can’t believe you experience.
  • How to change the self sabotage into success, happiness or something productive.
  • How to remove almost all obstacles between you and your goals.
  • How to understand those around you so you don’t push their buttons.
  • How to predict your behavior and that of others.
  • How to actually achieve your goals so they are more than just a dream.

No one anywhere has ever put such a program on CD. There is not one person anywhere who can’t utilize every minute of this insightful information. These three CD’s are packed with the most powerful tools for getting past life’s roadblocks and personal sabotage ever imagined. Anyone can utilize this information and I personally guarantee that if you follow the instructions you will not experience self sabotaging behavior anymore. Your goals become reality at speeds faster than you ever imagined.

Learn More About Lifestorms or to order


Coffee with
Kevin Hogan

persuasion newsletter

Coffee with Kevin Hogan, delivered Monday.

Dr. Hogan’s blog & newsletter are both 

…free forever.

You get the very latest and most important findings in human behavior, relationships, wealth building, outcome acquisition, nonverbal communication, mind control, covert hypnosis, selling, and marketing.

You’ll also get his book Mind Access, as his gift to you.

“Subscribe Now” and confirm it today by email the minute after you subscribe!

Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

What People Say

“Want to influence others? Want to persuade others? Want to sell others? Then Science of Influence is not just an option – it’s a landmark breakthrough of information you can use the minute you read it.”
"As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success, and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor, and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission."

Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

Subscribe to Coffee with Kevin Hogan today!

You can always write us at or

Pay attention to your spam/junk/trash folders, shoot maybe the neighbors!

 Coffee Bonuses

And as a bonus for joining, Kevin will give you two hefty eBooks: Mind Access and Overcoming Rejection.

Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

The tips you receive in Coffee with Kevin Hogan will help you in your relationships and in your business. The fun stuff, well is just fun. Subscribe now and see for yourself.

Subscribe to the weekly e-zine, Coffee with Kevin Hogan and you will be first to find out the latest in persuasion, influence, body language, personal development, sales and marketing.

We respect your email privacy

It’s worth being patient for this page to load completely. Apparently the subscription form is ABOVE this text!

Network 3000 Publishing (952) 465-7525 | 952 443 5049