Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

Why do the vast majority of seriously smart people fail and sometimes, fail big in business?

Is there ANYTHING that successful small business people do to insure that they succeed where everyone else loses?

Everyone wants to have their own business. And my belief is that almost everyone SHOULD. But, let’s get clear on what that means in the real world.

Imagine you already have a job or some kind of work, where you work 8- 9 hours per day, five days each week.

Build Your Small BusinessNow you want to open your pizza shop.

Gramma is letting you use her amazing recipe for the best ‘za on the planet. You are VERY excited about getting out of the 9 – 5 doldrums and moving onward and upward into a new world…something you love.

You go with your commercial real estate buddy (CREB) and you find out there’s a lot of stuff you didn’t think about in leasing space.

  1. Is it EASILY accessible to foot and auto traffic?
  2. Who are your neighbors? Just think about all the businesses in strip malls with terrible “anchor stores” that don’t draw customers to the mall. Do your potential “neighboring stores” draw the RIGHT people to your possible location?
  3. Your CREB explains you want to be in a strip mall that is easy access from the street. She’s telling you the truth about this.
  4. Your CREB explains you want to be in a strip mall that is easily SEEN from the street. In other words, you want random drive by’s to stop in just because they are starving. This is also true!
  5. Your CREB explains you want to be in a strip mall that is already BUSY with a packed parking lot. You will not be the savior of the strip mall. True, BUT if you have space to rent, it means someone else went out of business for you to have that space. NEVER feel comfortable with this. If you do, your pizza shop will die at the end of the lease along with your credit rating in the bankruptcy file.
  6. Your CREB gives you the name of a top notch SIGN maker. Most strip mall bizzes have terrible signs. You’ll need to spend the 10K and have this one done right. Ever notice how big Burger King’s sign is? Ever see how big the marquee for Caesars Palace is? A sign is a huge decision and the sign better be huge and done perfectly.
  7. Your CREB is a remarkably honest person and she sits you down with a sharp marketing guy over lunch and explains to you that Gramma’s Pizza Place is unknown. It’s in no one’s memory banks as a place to go everyday for lunch or dinner. So he now leaves you with the marketing guy to have lunch with you at Mc Donald’s.
  8. “Oh, your lease will probably be 24 – 84 months and it will be around $7000 per month so you’ll need a second/third mortgage on your house.”

Your New Marketing Buddy, also a pretty honest dude (NMB), sits across from you.

You tell him about the ad in the newspaper you want to take out to get everyone to come in, on opening day.

He laughs.

“No one is going to read the ad, you idiot.”

You are dumbfounded…and feel dumb.

“Isn’t that how you get customers in the door?”

“Not unless you have a multi million dollar budget for advertising.”

Feeling dumber.

You are perplexed.

Isn’t the idea to get a loan, buy equipment, product, open your store and advertise then make money?

Let’s find out…

Marketing Your Small Business

“What about radio spots?”


TV spots?”

“You can’t be serious.”


“You were born with this mental birth defect?”

Approaching the bottom of the self-rated dumb scale….

“You sure about all that?”

You are hoping he’s (NMB) kidding you.

“Positive, what non-franchise store owner in a strip mall do you know who is advertising and making money? How much did he tell you he’s netting each month? What did you learn from your conversation with him…Wait… I know… you didn’t talk to anyone about these things before sinking your life into a store. No one does.

“Well what do I do to get customers in the front door?”

NMB pulls out a legal pad. Now it’s NMB’s turn to ask the questions.

“What is going to separate you from 200 other places someone could stop at for lunch every day?”

“Don’t know. It’s amazing pizza.” (You are feeling proud)

“How good is this pizza your Gramma makes?”

Now you’re feeling your legs again…

“Best recipe in the world.”

“You think that matters to getting people in your front door?”

“Sure, when people tell their friends, we will be packed.”

“What they gonna tell their friends?”

“Go eat pizza at Gramma’s.”

“And you think they’ll listen?”

“Sure, people want great pizza.”

NMB shakes his head.

“You wake up in the morning and say, ‘I want great pizza today?'”

“Well, no.”

“Your wife writes a note to you to take the family to a pizza place tonight on her to do list today?”

“Well, no.”

“You got a list of stuff you want to do in your life and going to have great pizza is on that list?”

“Of course not.”

“Well you said that people want great pizza. I’d tell you that you are an idiot again, but I’ll save it. No one wants great pizza.”

“Stop it. A LOT of people LOVE pizza.”

NMB is actually angry.

“You ever been out of this town?”

“Of course.”

“How many towns you been to in your life?”

“I don’t know, 1000 maybe?”

“1000 towns. Good for you. Now how many of those 1000 towns have a non-franchised pizza place in town?”

“Probably all of them.”

“And up until you’ve started your own business, which had the best pizza?”

“I don’t know.”

“Where’s that information kept…who has the best pizza?”

“Maybe online.”

“So you’d have to go looking for it?”

“I guess.”

Kevin Hogan on building a small business

“Let’s say the best pizza is in Chicago, downtown.”


“So everyone in the United States or even the world takes their family to downtown Chicago to get what is currently the best pizza in the world….at least until you open your store?”

“Well of course not.”

“What about the people from Indianapolis?”

“Well no. It’s too far.”

“What about the people from Milwaukee?”

“Well no…”

“How about Waukegan, Lake Bluff, Lake Forest, Highland Park, Winnetka, Glencoe?”

“Well no….”

“So all these big cities that are less than an hour away from the current best pizza place are not sending people to Chicago for the best pizza?”

“Well no, they are eating in town.”


“Because it’s nearby. It’s convenient.”

“What about the people on the north side of Chicago…they driving 20 minutes to get to the best pizza if they want the best pizza?”

“I don’t think so.”

“OK, I ask you again, do people go buy the best pizza when they are hungry?”

“Not most of them. I get your point.”

NMB has made the first critical breakthrough. People don’t necessarily or typically buy the best. They buy what is in front of them.

Kevin Hogan on Building Your Small Business

“I was in Memphis with my friend Rob. He told me that this place had the best ribs in the world. This was a lucky coincidence for him because we could have been anywhere. So we went into the best ribs place in the world….we were there an hour after lunch. 40 people were in the place. By the end of our late lunch there were a dozen. Beautiful day, three thousand people walking by it down Beale Street. That’s THOUSANDS OF PEOPLE WALKING BY….and they had 40 people in for lunch. How many people gonna be walking past your place everyday at lunch or dinner?….Just ballpark it…”

“I don’t know maybe 50?”

“OK, if you get 50 people walking by your store in the strip mall in the course of a day, I’ll give you $100 bill, but for now, let’s go with that…. so imagine we are sitting in the place with the best ribs on planet earth with 3000 people walking right by the place and there’s 40 people inside. Why only 40 people?”

“Don’t know.”

“You have to know. If you don’t know, you are bankrupt before you open your business. The best ribs place on the planet had maybe 60 people for lunch and probably will double that for dinner. Let’s call it 120 people eating. Let’s pretend every day was like Saturday. Busy with 3000 people walking down the street at any given moment of the day. You are going to open a store where no one walks by in the course of the day and no one is flying in from around the world to get the best pizza either. We getting clear on this?”

“Well if you can’t make a business work with 3000 people walking past it everyday, and you can’t advertise, what DO you do?”

“I have a question for you. If you want to have a successful business the most important thing is to not do stupid things that cost you money that you don’t have. Look. How much did you save today by not doing dozens of things that don’t work? The lease alone is what $80,000? Advertising maybe $50,000? What do you guess?

“Maybe $100,000 per year.”

“And do you have $100,000 per year laying around to be handing out to landlords and advertising companies?”

“Obviously not.”

Marketing is the single most important part of your business. It’s not your Gramma’s recipe. It’s not the pizza. It’s not anything you thought it was. You would have mortgaged your home and lost it in two years. Before you go and do anything stupid, let’s have lunch again next week. Bring a check for whatever you think this week was worth and bring another check for you what you think next week is going to be worth.”

“But how do I know how much to pay you?”

“Exactly. If you don’t know the answer to that, you are very smart to be here for lunch and figure it out. You can do it…you just learned what you were going to do would have destroyed any hope of financial freedom.

The first reason why people fail in a new business venture is that they don’t learn what not to do. People spend so much time doing what they shouldn’t be doing, there is no time to do what must be done.

People want to do something they think will be fun. And that is ultimately how it can work out IF you don’t blow it at the beginning. Really!

The problem is when you focus on making pizza or think about the people enjoying it and telling you how good it is, you are QUICKLY going broke.

There are business projects that will work just fine. There are even some brick and mortar retail stores that can make it! And there are plenty of other small businesses that will make good money in 2019. But Gramma’s Pizza Place may not be it. (It IS possible by the way. It will simply take one amazing strategy that will take 20 pages of “thinking on paper” to lay out before investing one penny.)

Before you do the 20 pages of strategic thinking though, think about why you are investing in a specific project. Are you willing to put in 50 – 70 hours per week into that small business? Can you find a mentor who has been successful in business who is willing to work with you?

To build wealth you want to start early but you want to know what you are doing and do your homework before you begin.


Register now for  The Wealth Accumulation System … begins September 9, 2019

The 8-week Comprehensive & Systematic Course
for Wealth Accumulation

The Wealth Accumulation System E-Course

Live the Wealth LifestyleWhether you earn $40,000 or $400,000 per year, this private E-Course will be one you will always talk about with friends when telling them what helped you transform from where you are today to where you will be then.

“Wealth is definitely about money, but it is also much more than just money. It’s about living your life on your own terms while your wealth grows!”

Being wealthy comes down to a decision and a choice.

Having what you deserve in life is your selection when you arrive at the vending machine.

During this unique 8 week E-course, you’ll take at least one step up the pyramid of life. By the time you have completed the course, if you choose, you’ll find yourself already having completed the single most difficult piece of wealth accumulation. When you complete the course, you will have a proven plan and a unique guide to make sure you do exactly what you are supposed to do!

It’s fun, it’s exciting, it’s intense, and whether you are a millionaire today or you will be starting from scratch, this experience will show you the way, simplify your life, give you more joy and give you the pleasure of watching your new pile of gold grow each day.

There’s all kinds of neat little blueprints to building wealth out there.

I’ve seen most of them. I suppose in a perfect world some could work.

But when I sat down and looked at the bestselling plans to see what was missing and why so many people were disappointed, it was obvious that what was needed was a REAL system.

System implies algorithm. Algorithm implies step by step predictability and completion.

Some programs I checked out were grounded in silliness. “If you get a 12% return on your money per year then you….”

Here’s the thing…THAT is NOT going to happen. I’ve met perhaps a handful of people who know the truth about investing.


The stock market, after taxes, dividends, inflation and transaction costs has returned 4% per year since 1984. Since 1962? 2%.

The stock market is very cyclical and predictably so.

It’s highly unlikely the markets will return the same 4% over the next decade.

What’s the truth about that 12% number?

No one can promise it or guarantee it. No one.

Wealth accumulation is not about investing in stocks or bonds.

You’ll learn the truth about if and when in this course…but now is not the time for either.


Honest to goodness, most of what is out there might be well intended but the teaching is so airy fairy that no one could actually do anything with what they learn. There were a few exceptions. There were some “methods” that simply wouldn’t and couldn’t work. They were disturbing approaches to securing a sound future. I wasn’t sure which I liked less.

When you were born, there was no Life Instruction Manual. There was also no Wealth Manual and to date there never has been…until now.

Aside from being immensely valuable, you’re about to experience the most valuable system you’ll ever use. It’s fun which means you’ll use it every single day!

You’ve heard of going from 0 to 60 in 8 seconds in reference to a car, right?

Kevin Hogan Wealth Building

Have you ever heard of going from starting with $1,000,000 in debt only to become a millionaire?

Someone wrote that about me and while it’s technically correct…there’s more to the story than numbers.

You probably know a bit of my story. Here is the thumbnail in three paragraphs:

I was raised in Chicago by a darn good Mom. Our family moved between poor, can’t get any poorer and lower class depending on whether Mom was married or not at the time…whether someone had just died or was dying in a hospital or yes when there were not one but TWO hospital beds in our tiny home.

Life was often nothing short of emotionally brutal. Our neighborhood was not violent although one guy did burn down the entire high school that was attended by 1600 people. (OK, that was a little distressing.)

Everyone that grew up in that child packed neighborhood had choices in life. They could choose to live a lower income bracket life when they got older. They could choose to live a middle class life when they got older. They could choose to live with an upper class income bracket when they got older.

It was and still is a choice.

I have no idea what your life experience was as a kid. I hope it was fantastic! Our experience was unusual. We were not only poor but we had the largest unforeseen debt load of anyone you’ve ever known. It was absolutely not anyone’s fault or “choice.” We didn’t have any money to spend. There were no credit cards. My first step dad spent the better part of 5 years in and out of the hospital accumulating debt that exceeded one million dollars. How does hospital debt get so big? Once you exceed a lifetime limit, the insurance doesn’t pay out benefits. It’s a long story with a lot of instructive experiences that I’ll save for the course.

As you grow up, it becomes pretty obvious you can choose to live in poverty your entire life, make minor changes or make major changes.

I don’t know about you, but I hated being poor. I wasn’t afraid of it because I lived it for a decade. When I was 11, the Boy Scouts brought a Thanksgiving turkey and old clothes. Some fit, some didn’t, all got worn, “better than not having any at all,” was indeed the correct answer.

“It makes no difference where you begin. Got a job? Don’t? Have debt? Don’t? It just doesn’t matter. Where you are going is 100% your decision.”

Today in America, 18% of people in the upper income bracket today were in the bottom 1/3 income brackets one decade ago.

You can know those kind of numbers will continue. It’s inspiring.

What caused 18% of people to leave living in lower income brackets to living a more fulfilling and rewarding life?

It won’t be because they got lucky.
It won’t be because someone gave them a job.
It won’t be because the government cut them a check.

It will be because they chose to change their life situation.


Some people want you to believe that if you were or even if you are poor today, for some wild reason you are destined to remain there forever as if someone is stopping people from living their dreams. That is not only untrue, it’s a dangerous belief.

In the Wealth Accumulation System E Course you’ll be exposed to a new world.

Kevin Hogan Business BuildingThere are no courses on wealth accumulation or wealth psychology offered in high school. There is no “playbook.”

Then when you get to college…there are no courses offered on the psychology of wealth accumulation. In the last 4 years, we’ve learned more about wealth accumulation at the research level and the face to face in the real world level than we knew the previous hundred years combined.

And things have changed so dramatically in the last decade that the playing field doesn’t even look the same.

If you went to college you probably went so that when you got out, you’d be able to “get a job.” And one thing is for sure, if you graduated from college you had a huge advantage over those who didn’t graduate from college. A college graduate earns about 1.5 times what a non graduate earns.

Ultimately that dollar figure will almost always be enough to “get by,” and will do nothing toward growing wealth.

To be clear, about 90% of households in the U.S. regardless of their income have no chance at accumulating wealth without making the changes itemized in this system. Paradoxically almost every one of those households has the actual ability to live a wealth life.

It seems ridiculous to think that someone earning $65,000 per year doesn’t have a better “chance at wealth” as someone earning $40,000 per year. It’s counter-intuitive but they simply don’t. The person at $65,000 annual income is living paycheck to paycheck in about 80% of families. The same is true, surprisingly enough for households earning $100,000 per year!

It’s no wonder people get off to a terribly slow start in life. It’s no wonder people get on a Hamster Wheel and stay there for decades. It’s tragic and heartbreaking.

Very little about having wealth is intuitive.

Today something like 40,000,000 people in the USA are on food stamps.

I remember the one and only time we used food stamps when I was a kid. I was about 7 years old and we went shopping. My Mom had three kids, no husband, no full time job, no resources and she broke down and took money from the government…for two weeks.

She was so disgusted that we never used them again. She’d earn her own money and not take that which was earned by someone else. She got a full time job instead. Thank God she made that decision or I might have been a very different person today.

“Your psychological programming needs to be changed to move beyond where you are today.”

Kevin Hogan Money BeliefsYour money memory is a very important part of your programming, just as it is mine. Those early experiences with money shaped your beliefs, attitudes and behaviors around money.

Most of those beliefs, attitudes and behaviors are dysfunctional and need REPAIR.

I know because it took a long time to unplug the vast majority of those programs which were a life disaster. Unfortunately one category of sabotaging money memory is enough to erase any opportunity at growing wealth.

I’d like to suggest to you that three things comprise wealth. Time, Money and Love.

Had I not had a Mom who loved me, again, my life would have been very different. Once you have food, water and shelter, love and time become very important.

The idea of being wealthy never was important to me until 1994. I certainly never wanted or even considered the notion of being “rich.” I didn’t see the point.

At that point you could see that the United States was going the way of Japan. We (as a nation) had been great and we were going to start a slide that 30 years from that point was going to be ugly. Political parties started buying votes with promises of “free money.”

One of my few strengths as a person was math, particularly statistics and probability. I ran the math in 1994 and I got very concerned that living a “normal life” wouldn’t be a normal life for the duration of my life. It was obvious that carrying on as I was would actually go backward over time. And that is precisely what happened.

I started researching various options and developed an approach to building wealth that relied on thinking. It took several years before a track record was established.

Got a track record?

Here’s one page of that record:

At the turn of the 21st century, “the economy” had gotten much worse. Pretty much all the nations in the world were printing a lot of counterfeit money which meant that money wasn’t going to be worth what it was for the previous three centuries. By the mid 2000’s I had put myself in a financial position that was sensible and I began to encourage people who read my work to buy gold. At the time, gold was $450 per ounce. I had begun buying gold not long before that.

Financial advisers wrote emails to me every day telling me I was wrong. But they lived in a very small world. They based their thinking on a set of principles and beliefs instilled by their industry that no longer matched what was happening in the world. I told thousands of them they needed to get their clients in gold. Four years ago on twitter I told people to get out of the stock market completely that it was going to go off a cliff. It was simply obvious based on the data I use.

It did just that.

You’re going to see a similar experience in the next year.

I’ll show you how to navigate your way through this mess.

“What I gained from this course is simply beyond what I can express through words…the required ‘push’, a lot of confidence, wiping out a lot of fears from me that I could not bring forth and explain, identifying a few damaging personal weaknesses I developed over the years running on the wheel, re-assurances on a lot of flashes of thought which I firmly believed were true – but got buried as I could not gather evidence to support those, and a lot of insights that no one else would have ever shared with me. And a unique feedback I can give – I am based in India, a few time zones and culturally different – but what you have shared is absolutely true for us. I consider this a turning point in my life. Thank you once again!” Anish Augustine, Bangalore, India

Meanwhile in that 2007 – 2009 period, what happened was most Americans went into a tailspin. They lost their ability to move out of their homes because they had mortgages that were bigger than what their house was worth or what they had paid for it…and they had no wealth. Middle class America rolled the dice that a box of wood would go up in value. It made no sense. People really believed that a house was an investment. It’s not. It is a store of value. It will always be worth something, but you can’t count on it to go up in value. That’s just silly.

Gold shot up from $450 to $1200+. Some of my readers would email me saying “Thank you” over and over and over. They watched $100,000 turn into $300,000 in less than 7 years.

Now $300,000 is not “rich.” And I’m not saying I single handedly helped people get rich over night. That just isn’t right. I simply showed people how to save their financial lives and secure themselves and those they love while the people who didn’t take the time to learn about wealth and money started slipping off the cliff. You can only save the people who listen. Most people were stuck in a 20th century model trying to make decisions in the 21st century. The world had chanced. They wanted to be right. “They believed” in nonsense they were taught and they went down the tubes.

Today the financial advisers are paying close attention.

People who followed the plan built stepping stones to wealth. Everyone else lost…a lot.

There is very good news, however.


“Don’t let anyone kid you: Building wealth in this decade is VERY DIFFERENT but NO MORE difficult than it was in 2019 or 2004 or 1994.”

Kevin Hogan Time, Love, MoneyYou simply want to let it happen much faster than you would have 10 years ago.


And fear not. There are no stocks to buy. There is nothing “risky” that needs to be done. Quite the opposite. This is the new paradigm of building wealth,NOT investing. If you have some cool investing plan that has been in your family for 10 or 20 years, have at it. It won’t interfere. Your financial planner’s job is secure though you might want to teach her what you learn so she doesn’t go broke along with everyone else. If she follows her own advice….

Your life is impacted by world events. The economy is impacted by world events. But growing wealth is a pretty basic life function that anyone can do in spite of world events.

At NO TIME IN HISTORY has crisis or disaster stopped individuals who understood what was going on, from growing wealth and securing their future. 1000 years ago, no one invested in stock markets and wealth was built through good times and bad.

The last 10 years have brought more variables to the table that have to be accounted for and incorporated into the Wealth Equation.

Fortunately there is an equation.

“Think about it. Do you have any idea what the right answer is to these questions?”

Do you know if you should be buying a house in 2020?

Do you know if you should be leaving your job for another?

Do you know if you should buy gold or stocks or commodities or futures or anything else?

Do you know what allows you to grow wealth like those in the upper income bracket?

Most people don’t have the answer to those questions. They’ll never learn the answer to those questions. And there is a sad reason this is the case. We’ll talk about this in depth during the 8 Week E-Course.

And there are cut and dried and answers to all of those questions.

The big picture is now scripted.

You can build wealth or you can fall off the cliff. It’s all a choice.

But keep in perspective that money, or what money buys is more about quality of life for the rest of your life than it is about skyscrapers and personal jets.


You really need all three to have a life you deserve.

And when you do you have all three, you have REAL WEALTH.

The answer to “how do I build wealth” is pretty simple, but the execution requires finesse. There is absolutely a small number of approaches that are right and a monstrous set that are wrong.

And without wealth, access to time, love and money, you could survive but you will barely be alive.

Wealth in one way, is like an Oasis…

Kevin Hogan Wealth AccumulationIt is yours and it is there to serve you when you need it. And like reaching the Oasis, you start out in the middle of nowhere and only those who get to The Oasis will drink the cool water.

I don’t want to sound all serious about wealth. It has it’s fun side too.

Wealth also has some perks to it.

Wealth isn’t about the limo, although I do like the limo.

It’s not about the Penthouse Suite…but it is sweet. (I rarely use the jacuzzi, but I like the VIP service and special treatment.)

It’s not about getting paid to travel to all kinds of exotic places in the world, although that’s pretty cool.

For me personally, wealth is about safety, security, peace of mind, never having to worry about what life will be like next year, 5 years from now, 15 years from now, 25 years from now, 35 years from now. It’s taken care of. Not exactly exciting stuff to think about. But for me it solves a myriad of problems.

Wealth allows some people the ability to party nonstop.

Wealth allows some people to have hot cars and hit all the hot bars.

Wealth allows some people to be socialites and the center of the attention.

Here’s the thing. If you earn it, do what you want and live how you choose.

Today it’s hard to think of an argument to not make it a big Life Priority.


There are plenty of “roads to wealth,” now you can actually take your pick…

About 1 in 10 of the wealthy simply inherit it. That’s good for them. It did nothing for you and me.

9 in 10 who choose to be wealthy secured themselves in predictable ways. And there really are a few predictable ways people become wealthy. The last 20 years have given us more opportunities than ever.

It’s such a paradox. There have never been more ways to achieve wealth.

It’s really important to know which of those ways are a) best for you and b) going to be easiest and ecological, going forward.

The Comprehensive Wealth Accumulation Method

The Wealth Accumulation Method helps you to work with a tool calledThe Wealth Matrix where you see how Money, Time and Love interweave into this thing called life. In the end you see what actions to take, when to take them, how to measure your results and ultimately have what you want.

This course will guide you so you can begin the step by step process of breaking away from the chains that bind people to the past and the status quo and begin living an exciting, hopeful, abundant future.

Perhaps you sell products and services, or maybe you work at a good old fashioned “job.” That is all history. You may or may not choose to make adjustments. There’s lots of right answers and many times more wrong ones. You’ll see them all play out in the game at lightning speed.

In just 8 weeks, with the assistance of the course, I’ll guide you through a method of safely and securely creating shifts in your life.

Abundance and financial freedom are predictable commodities.

By taking advantage of the little known but very important, Price’s Law,I’ll show you how you can virtually assure yourself any result you desire in any field or niche. Price’s Law makes wealth accumulation as predictable as the eventual arrival of a plane en route to a destination.

You’ll literally be able to look at yourself and say, “Ah, in order to get what I want, I simply to do this.” And you don’t have to guess. It’s all laid out for you.

I’m just like you. I had to learn the hard way. The very hard way. I looked at every “opportunity” (scam) and bought into more than a few. It got old quickly.

I changed my approach.

I started studying the DIFFERENCES between people who grow wealth and those who don’t. I found what most of the serious students of the affluent have found. Most of the things reported in pop psychology books and magazines don’t make much difference in achievement…in greatness…in wealth.

You learn what you NEVER learn in college!

The fact is that there’s a LOT of stuff both the affluent and the poor (and everyone in between) do. This was a huge distinction and one that caused me to really scramble about a decade ago. The difference in what I thought was real vs. what IS real was the difference of millions of dollars.

If you really want to achieve Personal Financial Freedom, the freedom from bills and living paycheck to paycheck…you can be quite sure it will happen.

Everything you learn in this course will be…

a) tangible.
b) something YOU can actually DO.
c) take work but not slavery.
d) vehicles that I’ve taken and can vouch for their safety.

Wealth is Best Generated with VERY Small Risks

I’m pretty risk averse….OK, VERY risk averse.

The first decision you make is to not make stupid decisions.

The second decision you make it to MOVE NOW. I’ve done what I have set out to do by of having a really good playbook, being smart enough to do things I find interesting or things I actually LIKE to do, and yes, recognizing and getting past limitations. (Ex. I don’t look like Brad Pitt or Tom Cruise)

If you’re looking to emulate the extremes of Donald Trump, this is the wrong place for you.

If you would like to live an abundant life where you achieve Financial Freedom….Personal Freedom, then here is the place. You will be given the keys. All you have to do is turn the keys in the ignition and “go.”

It’s an eight week process. It’s fascinating, introspective, you REALLY learn about YOU. You’ll find out how you ended up where you are. You’ll find out exactly how to get where you want to go.

Kevin Hogan Playbook for Wealth

The approach I’ve developed for you is unique and it is special in that it accounts for personal significance and meaning in the equation of growing a life of abundance.

Eight weeks where you’ll apply what you learn and create pathways to financial freedom in your life!


Kevin Hogan's Wealth Playbook




If I could show you how to create the life you desired, adopt the mindset of the wealthy, and literally give you a step-by-step handbook to manifest your life filled with abundance — would you be interested?


And what happens when you put this system into practice after the course is completed??

KEYPOINT: You will know exactly what to do, step by step. Your Wealth Matrix keeps you on course and moving forward at all times.

The Comprehensive Wealth Accumulation System is a wonderful experience, and if you register today you will not pay $10,000 which is what many, many seminars that purport to offer a wealth building system charge. The Comprehensive Wealth Accumulation System is $2,997. The course begins September 9, 2019 but you can pre-register now and save!

For this ONE TIME ONLY introductory offering of the The Wealth Course, you get in for only $1777.

You can use any credit card or Pay Pal.

Reserve Your Spot Now!

Register NOW for The Comprehensive Wealth System E-Course!

Course begins September 9, 2019

Kevin Hogan's Wealth Playbook


Kevin Hogan's Wealth Playbook

Coffee with
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persuasion newsletter

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You get the very latest and most important findings in human behavior, relationships, wealth building, outcome acquisition, nonverbal communication, mind control, covert hypnosis, selling, and marketing.

You’ll also get his book Mind Access, as his gift to you.

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Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

What People Say

“Want to influence others? Want to persuade others? Want to sell others? Then Science of Influence is not just an option – it’s a landmark breakthrough of information you can use the minute you read it.”
"As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success, and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor, and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission."

Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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And as a bonus for joining, Kevin will give you two hefty eBooks: Mind Access and Overcoming Rejection.

Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

The tips you receive in Coffee with Kevin Hogan will help you in your relationships and in your business. The fun stuff, well is just fun. Subscribe now and see for yourself.

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