Ask someone if they’d like desert, they are not likely to say yes. Ask the same person “would you like a bit of my homemade chocolate ice cream?” and the person is likely to say yes. People are mostly taught to say no to deserts to keep weight off but homemade chocolate ice cream? Well you would want to insult the host…even if you’re sitting in Perkins.
Every question can be asked poorly or with brilliance.
In the case of the laptop, we know that regardless of whether they say “yes” or “no,” they are more likely to buy a laptop!
The question PRIMES the future behavior even if it’s six months down the road.
Questions Drive Results
Imagine you are a CEO, CFO or a similar level leader in a company.
The Question Fragment, “What’s the best way to satisfy…”? has many persuasive uses.
“What’s the best way to satisfy shareholders in our company?” (The answer should be to maximize quarterly profits.)
Remember not only do we all get on page with the answer we teach a belief through the answer. “maximize quarterly profits.”
There are of course other answers, depending on the context. If the company has just undergone a public drama, you satisfy shareholders that the drama has been abated…then you get your shareholder value maximized.
“What’s the best way to satisfy our customers?”
This is a beautiful question that will and should be answered a little differently by each major department in the company.
- Speed of service, is one excellent answer and has never been more important than it is in 2021.
- Great quality service. Not only are we fast, you are our customer and we will solve all problems that arise.
- Make it comfortable to return to our store now that covid is mostly over. People still feel unsafe, so cause them to feel safe.
“What’s the best way to satisfy our employees?”
Lots of different answers here as well.
“I’d like to be well paid.”
“I’d like to be validated and recognized for my good work.”
“I’m like to be appreciated.”
“I’d like to be respected.”
“I’d like to have a criteria, not for doing my job but doing my job at a top level so I can be worth more to the company and actually get paid for it.”
Answer these questions. Work on the solutions and questions will indeed drive results.
Questions Trigger and Cement Decisions, Choices, Attitudes and Beliefs